Item 1. Business
(a) General Development of Business
ThermoLase Corporation, which we also refer to as "the company or the
registrant," developed SoftLight(R), a proprietary system to remove unwanted
hair. In April 1995, we received clearance from the U.S. Food and Drug
Administration (FDA) to commercially market hair-removal services using this
system. SoftLight uses a low-energy laser, similar to the lasers used in
dermatological applications such as tattoo and birthmark removal, in combination
with a specially formulated lotion, to disable hair follicles. In May 1998, the
FDA cleared our SoftLight laser for skin-resurfacing as well. We began marketing
our new SoftLight Laser Peel skin-resurfacing service in September 1998 through
our spas and licensees.
ThermoLase manufactures and markets skin-care and bath-and-body products
and markets dietary supplements through our Creative Beauty Innovations, Inc.
(CBI) subsidiary. CBI also manufactures the lotion we use in our SoftLight
hair-removal and skin-resurfacing processes.
SoftLight Distribution Channels
To provide our laser-based hair-removal services in the United States,
ThermoLase developed two distribution channels: a network of high-end,
company-owned spas called Spa Thira, and a physician-licensing program.
ThermoLase opened its first Spa Thira location in late 1995 and its fourteenth
spa was opened in October 1997. We have since closed three spas and currently
operate 11 domestic Spa Thira locations.
The company's spas currently offer a variety of pricing programs,
including a fixed fee for a single treatment as well as a fixed fee for multiple
treatments during specified time periods.
In June 1996, ThermoLase began a program to license our technology to
physicians and others who wanted to offer the SoftLight process as part of their
practices. We provide licensees with the lasers and lotion necessary to perform
the service, as well as training and marketing support. In the original program,
ThermoLase received a one-time fee and per-procedure royalty that varied
depending on the anatomical site treated and pricing plan selected by the
client. In response to feedback from licensees and customers, we have begun to
modify the terms of our physician-licensing program. More details on these
modifications are discussed below.
ThermoLase has also entered into a variety of joint ventures and licensing
agreements to bring the SoftLight technology to international markets,
including:
- Japan January 1996
- France and Saudi Arabia November 1996
- The United Arab Emirates and Oman March 1997
- Switzerland April 1997
- Brazil June 1997
- The United Kingdom and Ireland September 1997
- Australia, New Zealand, South Africa,
Germany, Spain, Greece, and Cyprus October 1997
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The first international spa opened in Paris, France, in May 1997; a Lugano,
Switzerland, spa opened in October 1997; and another opened in Dubai, in the
United Arab Emirates, in December 1997. The spa in France was subsequently
closed as discussed below.
Company Efforts to Improve Operations
Our revenues from hair-removal services decreased in fiscal 1998* from
fiscal 1997. When we introduced the SoftLight laser hair-removal process and
opened our first spa, we believed that our services would command a premium
price in the marketplace. However, market acceptance of the SoftLight laser
hair-removal process has been disappointing to date. We have examined our
premium pricing structure and our overall strategy. We have taken steps to
restructure our company and reposition our offerings to help improve the
profitability of our business.
In April 1998, we repositioned SoftLight as an effective hair-management
strategy, significantly reducing prices for SoftLight treatments at our spas in
an effort to find an optimal price point that would increase demand for our
services and produce higher revenues. To appeal to a broader scope of clients
and increase traffic at the spas, we also began offering traditional spa
services, such as massages and European facials.
An important part of our strategy was to acquire the management expertise
we needed to diversify the products and services we offer at the spas. In June
1998, ThermoLase acquired The Greenhouse Spa, Inc. for 1,000,000 shares of
ThermoLase common stock, valued at $7,975,000 at the time of the transaction,
and the repayment of $4,180,000 in Greenhouse debt. The Greenhouse Spa operates
a luxury destination spa in Arlington, Texas, well-known for its innovative spa
programs and services. Our goal is to apply The Greenhouse name to our network
of spas and provide traditional day spa, hair-removal, and skin-resurfacing
services. To this end, we evaluated each of our domestic Spa Thira locations to
determine which could be converted into full-service, luxury day spas and, in
September 1998, decided to close three of our fourteen domestic spas - our
original spa in La Jolla, California, which was too small to be economically
viable as a full-service facility, and the spas in Palm Beach, and Miami Beach,
Florida, markets that can be served by our spa in Boca Raton.
The 11 remaining domestic Spa Thira day spa locations are slated to open
as Greenhouse spas by the end of December 1998. We are transforming the existing
spa lobbies to include retail space, where we will feature Greenhouse products
designed by our CBI subsidiary, in addition to CBI's own line and other beauty
products as well. We are also converting excess office space into additional
treatment rooms. We plan to offer a full menu of Greenhouse beauty services and
restorative body treatments, along with our laser hair-removal and
skin-resurfacing technologies. We expect that product and gift certificate sales
will be critical in our efforts to improve the profitability of the spas.
Changes to the Physician-licensing Program
In addition, in response to the decrease in revenues and in an attempt to
establish price points and other conditions designed to increase demand and
revenues, we significantly reduced treatment prices at our Spa Thira locations
and have begun modifying the terms and conditions of our physician-licensing
program. Under the modified licenses, per-procedure royalties are reduced or
eliminated and a minimum royalty and/or flat periodic fee requirement has been
introduced. In addition, we began offering licensees the opportunity to purchase
or lease SoftLight lasers instead of paying ongoing royalties or periodic fees.
* Reference to fiscal 1998, 1997, and 1996, herein are for the years ended
October 3, 1998, September 27, 1997, and September 28, 1996, respectively.
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International SoftLight Distribution
We also faced a number of challenges internationally, as each country's
regulatory structure and business climate varies significantly. For example, in
1996, the company established a joint venture to commercialize the SoftLight
laser hair-removal process in Japan and since that time has been seeking the
approval of the Japanese Ministry of Health to commercialize the SoftLight
process in that country. We have submitted information requested by the Japanese
Ministry of Health, including the results of clinical trials performed in Japan,
and we continue to await a decision by Japanese Ministry of Health.
Our business in England, operating in a more flexible regulatory
environment, has been more successful. We have more than 25 licensees in
operation there, primarily electrologists and cosmetologists, and continue to
add licensees. Our business in England is operating ahead of budget.
We are cautiously moving ahead with plans to develop new distribution
channels for the SoftLight system in other international markets.
Stock Ownership
On October 3, 1998, our parent company, ThermoTrex Corporation owned
27,960,996 shares of our common stock. This amount represented 71% of
ThermoLase's outstanding shares on that date. During fiscal 1998 ThermoTrex
purchased 2,000,000 of ThermoLase's common stock in the open market for
$10,000,000. ThermoTrex is a majority-owned public subsidiary of Thermo Electron
Corporation. In addition to the products and services that ThermoLase offers,
ThermoTrex, through its majority-owned and wholly owned subsidiaries,
manufactures mammography and other specialized and general-purpose X-ray
equipment, as well as digital breast-biopsy systems. ThermoTrex also conducts
advanced-technology research in communications, avionics, X-ray detection,
signal processing, and lasers. On October 3, 1998, Thermo Electron owned
2,620,608 shares of ThermoLase's common stock, representing 7% of our
outstanding stock on that date. Thermo Electron purchased 1,839,400 shares of
ThermoLase's common stock in the open market during fiscal 1998 for $12,832,000.
Thermo Electron is a world leader in monitoring, analytical, and biomedical
instrumentation; biomedical products including heart-assist devices,
respiratory-care equipment, and mammography systems; and paper recycling and
papermaking equipment. Thermo Electron also develops alternative-energy systems
and clean fuels, provides a range of services including industrial outsourcing
and environmental-liability management, and conducts research and development in
advanced imaging, laser communications, and electronic information-management
technologies.
ThermoTrex intends to maintain at least 50% ownership of ThermoLase for
the foreseeable future. This may require ThermoTrex to purchase additional
shares of ThermoLase common stock from time to time if the number of outstanding
shares issued by ThermoLase increases. ThermoTrex or Thermo Electron may
purchase these shares either on the open market or directly from ThermoLase.
Please refer to Notes 6 and 9 to the Consolidated Financial Statements in our
Fiscal 1998 Annual Report to Shareholders for a description of outstanding stock
options and subordinated convertible debentures.
We purchased our SoftLight laser systems and components from Trex Medical
Corporation, another majority-owned ThermoTrex subsidiary, at an aggregate cost
of $2,902,000 in fiscal 1998, $11,390,000 in fiscal 1997, and $8,549,000 in
fiscal 1996.
Forward-looking Statements
We make forward-looking statements throughout this document. We typically
use the words, "believe," "anticipate," "plan," "expect," "seek," "estimate,"
and similar expressions to identify forward-looking statements. Unless a passage
describes an historical event, you should consider it to be a forward-looking
statement. As you make
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decisions about your investments in ThermoLase, we caution you, in keeping with
the "Safe Harbor" provision of the Private Securities Litigation Reform Act of
1995, that forward-looking statements regarding the company's future
expectations and projections are not guarantees of future performance. They
involve risks, uncertainties, and assumptions, and many of the factors that will
determine the company's future results are beyond our ability to control or
predict. Therefore, our actual results may differ significantly from those
suggested by forward-looking statements. You can find these risk factors
detailed under the heading "Forward-looking Statements" immediately following
the Management's Discussion and Analysis of Financial Condition and Results of
Operations in our Fiscal 1998 Annual Report to Shareholders, which is
incorporated in this document by reference.
(b) Financial Information About Industry Segments
ThermoLase conducts business in one industry segment.
(c) Description of Business
(i) Principal Products and Services
ThermoLase operates 11 domestic day spas and a domestic destination spa
and offers the following products and services:
Laser-based Hair Removal
The patented SoftLight system uses a low-energy, dermatology laser in
combination with a specially developed lotion that directs and absorbs the
laser's energy to impact hair follicles. Unlike electrolysis, the SoftLight
system can disable numerous hair follicles at one time. As a result, we can
treat large areas, such as the legs or back. The lasers, which are similar to
those used for removing tattoos and birthmarks, are manufactured for us by Trex
Medical Corporation. Our CBI subsidiary manufactures the lotion used in the
hair-removal process.
During a typical treatment, the SoftLight technician gently cleanses the
area from which hair is to be removed, applies the lotion, which penetrates the
hair duct, and then scans the area several times with the laser beam. The laser
energy is absorbed by the lotion, causing the temperature of the lotion to
increase to a level that impacts the hair follicles. The laser treatment most
effectively impacts hair follicles in the active growing stage of development,
and at any given time, a certain percentage of hair follicles are in the resting
stage. Therefore, to obtain the maximum benefit, we recommend clients return for
multiple treatments. The number of follow-up sessions recommended and the time
interval between treatment varies depending on the particular characteristics of
the client and the anatomical site being treated.
Creative Beauty Innovations, Inc.
In December 1993, the company acquired CBI, Inc., (renamed Creative Beauty
Innovations, Inc. in 1998). CBI has built its reputation as a leading
manufacturer of private-label and custom-designed personal-care products by
combining European herbalist traditions with botanical-based technology. CBI
develops, manufactures, and packages most of its products, which include
shampoos, lotions, shower creams, bath salts, and facial treatments. CBI also
sells dietary supplements under its own brand name that it purchases from a
third party. It does not manufacture packaging materials, such as containers and
boxes, but contracts with third parties for these supplies. CBI sales accounted
for 57%, 53%, and 83% of our total revenue in fiscal 1998, 1997, and 1996,
respectively. During fiscal 1998, CBI began to diversify from being primarily a
private-label manufacturer to marketing products under its own brand names.
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(ii) New Products
SoftLight Laser Peel
In May, 1998, the FDA cleared our SoftLight laser for cosmetic skin
resurfacing. We began marketing this process under the name SoftLight Laser Peel
in September 1998. We began development of the process after many of our
hair-removal clients reported improvement in their skin's texture and
appearance. The process uses the same laser as our hair-removal process in
combination with a different formulation of the activating lotion. The laser's
energy passes through the skin's surface and reacts with the lotion, creating
heat and mechanical energy that remove the tough outer layer of dead skin to
reveal the younger skin beneath. We offer the SoftLight Laser Peel through our
spas and participating licensees.
Traditional Spa Services
With the transformation of our spas into Greenhouse spas, we are
introducing a wide range of traditional spa services, including a variety of
facials and massage treatments, as well as manicures and pedicures, makeup
application, and other beauty treatments.
Creative Beauty Innovations Product Lines
During the summer of 1998, CBI launched three major product lines under
its own brand name, two of them completely new: "I/O Inner Resources/Outer
Results," a line of vitamins, energy drinks, and topical skin-care products that
will be sold through dermatologists, plastic surgeons, and high-end salons; and
"State of Mind," a retail mass market product line designed to be sold through
drug stores and large discount chains. The third line, "Glycolique Options," is
a reformulated skin-care line marketed through the professional beauty industry.
CBI beauty and personal-care products will also be sold at our spas.
(iii) Raw Materials
The raw materials, components, and supplies we purchase are available from
a number of different suppliers. If necessary, we believe that we could develop
alternative sources without a material adverse effect on our results. To date,
we have not experienced any difficulty in obtaining materials, components, or
supplies.
(iv) Patents, Licenses, and Trademarks
Our policy is to protect our intellectual property rights relating to our
work on the SoftLight system, including, if appropriate, applying for patents in
the United States and in foreign countries. We have been issued one U.S. patent
and some foreign patents related to our hair-removal system, including a patent
issued by the European Patent Office. We also have various patents pending that
would extend the coverage of the issued patents in this country and in certain
foreign countries. In addition, we have reserved our rights to file further
corresponding patent applications in countries that are members of the Patent
Cooperation Treaty (PCT).
We have been issued one U.S. patent related to the SoftLight laser used in
our skin-resurfacing system. We have corresponding patent applications pending
in numerous foreign countries and have reserved our rights to file further
corresponding patent applications in PCT-member countries.
In addition, we have a patent application pending in the United States and
have reserved our rights to file patent applications in PCT-member countries
related to a laser-based drug-delivery system using a concept similar to our
laser-based hair-removal system.
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The technology underlying the SoftLight system, including all patents
issued relating to the system, belong to us by virtue of a license agreement
executed in February 1993 between ThermoLase and the inventor of the system.
This agreement grants us an irrevocable, exclusive, worldwide perpetual license
to the technology in exchange for a $100,000 commitment fee and a royalty equal
to .25 percent of revenues generated from the sale or use of the SoftLight
system through February 10, 2010.
CBI relies primarily on trade secret protection for the proprietary
formulations that form its products. CBI generally retains the proprietary
rights to the formulations it develops, either for itself or for a specific
customer.
The company has registered trademarks and service marks in the United
States for "SoftLight." The company also has trademark and service mark
applications pending for "SoftLight" in various foreign countries. No assurance
can be given that any pending trademark or service mark application will be
granted.
(v) Seasonal Influences
Sales of CBI's products increase during the December holiday season, and
revenues from our hair-removal services are highest during the early spring.
(vi) Working Capital Requirements
There are no special inventory requirements or credit terms extended to
customers that would have a material adverse effect on our working capital.
(vii) Dependency on a Single Customer
No single customer accounted for more than 10% of our total revenues in
fiscal 1998.
(viii)Backlog
Our backlog of firm orders was $4,116,000 at October 3, 1998, compared
with $2,820,000 at September 27, 1997, which consisted exclusively of orders for
CBI's products. We anticipate that substantially all of our fiscal 1998 backlog
will be shipped or completed during fiscal 1999.
(ix) Government Contracts
ThermoLase does not have government contracts.
(x) Competition
When we first introduced our SoftLight laser hair-removal system, we were
the only company to have FDA clearance and thus, electrologists were our
principal competitors. Since then, a number of other companies have received FDA
clearance for laser hair removal. We believe additional companies are working to
develop similar technologies and products that may compete directly with the
SoftLight hair-removal system. We believe that the SoftLight hair-removal system
competes primarily on the basis of safety, effectiveness, and price. Because the
SoftLight system reacts with the lotion instead of the native structures of the
skin, we are able to use an energy level significantly lower than competing
products.
We expect that our principal competition for our skin-resurfacing
treatment will be providers of carbon dioxide and erbium laser skin resurfacing,
as well as chemical peels. We believe the SoftLight Laser Peel will compete
primarily based on effectiveness, safety, comfort, and price.
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The professional skin-care, bath-and-body product, and dietary supplement
markets are highly competitive and fragmented, with no single competitor
dominating the market. Many small manufacturers, as well as divisions of larger
companies, may have substantially greater financial, marketing, and research and
development resources than ThermoLase. CBI competes primarily on the basis of
quality and price.
(xi) Research and Development
During fiscal 1998, we spent approximately $3,028,000 on research and
development. Research and development funds also supported development of our
SoftLight Laser Peel and CBI's new product lines. We spent $5,704,000 on
research and development during fiscal 1997 and $3,470,000 during fiscal 1996.
(xii) Environmental Protection Regulations
We believe that compliance with federal, state, and local environmental
regulations will not have a material adverse effect on our capital expenditures,
earnings, or competitive position.
(xiii)Number of Employees
As of October 3, 1998, ThermoLase employed 486 people.
(d) Financial Information about Exports by Domestic Operations
We summarize financial information about exports by domestic operations in
Note 12 to Consolidated Financial Statements in ThermoLase's Fiscal 1998 Annual
Report to Shareholders, which is incorporated in this document by reference.
(e) Executive Officers of the Registrant
Name Age Present Title (Fiscal Year First
Became Executive Officer)
---------------------------- ------ -------------------------------------
Gerald Feldman 48 President and Chief Executive Officer
(1998)
John N. Hatsopoulos* 64 Chief Financial Officer and Senior
Vice President (1992)
Gina M. Goodrich 39 Vice President, Licensees (1998)
Silvia Carnini-Pulino 35 Vice President, International (1998)
Richard E. Weitzel 50 Vice President, Marketing (1998)
Wayne W. Wetterlund 44 Vice President, Finance (1998)
Paul F. Kelleher 56 Chief Accounting Officer (1992)
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* John N. Hatsopoulos will retire as chief financial officer and senior
vice president effective December 31, 1998. Theo Melas-Kyriazi has
been appointed to succeed Mr. Hatsopoulos as chief financial officer.
Each executive officer serves until his or her successor is chosen or
appointed by the board of directors and qualified, or until earlier resignation,
death, or removal. Mr. Hatsopoulos and Mr. Kelleher have held comparable
positions for at least five years with Thermo Electron. Mr. Feldman has been
president and chief executive officer of the company since August 1998. He came
to ThermoLase from International Technidyne Corporation (ITC), a maker of
near-patient, whole-blood coagulation testing equipment and related disposables,
where he served as president since 1987. ITC has been a Thermo Electron company
since 1991. Ms. Goodrich has been ThermoLase's vice president, licensees since
August 1998, and has worked for the company since 1996. Prior to joining the
company, Ms. Goodrich held various positions with Nutri/System, a national chain
of weight loss centers. Ms. Carnini-Pulino was appointed vice president,
international in August 1998 and has worked for the company since 1997. Prior to
joining the company Ms. Carnini-Pulino was the founder and chief executive
officer of GAMMATel, Inc., a telecommunications company. Mr. Weitzel was
appointed vice president, marketing in 1998. Prior to joining ThermoLase, Mr.
Weitzel was
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employed at Arthur Andersen LLP, where he served as the director of business
development. Mr. Wetterlund was appointed vice president, finance in 1998. He
came to ThermoLase from Urban Outfitter, Inc., where he served as controller
since 1993. Mr. Melas-Kyriazi joined Thermo Electron in 1986 as assistant
treasurer, and became treasurer in 1988. He was named president and chief
executive officer of ThermoSpectra Corporation, a public subsidiary of Thermo
Instrument Systems Inc., in 1994. In 1997, he became vice president of corporate
strategy for Thermo Electron. Mr. Melas-Kyriazi will remain a full-time employee
of Thermo Electron, and, when he succeeds Mr. Hatsopoulos as chief financial
officer, will also devote such time to the affairs of the company as the
company's needs reasonably require.