ITEM 1 - BUSINESS
GENERAL
Chiquita Brands International, Inc. ("Chiquita" or the
"Company") is a leading international marketer, producer and
distributor of bananas and other quality fresh and processed
food products sold under the Chiquita and other brand names.
In addition to bananas, Chiquita's fresh products include
other tropical fruit, such as mangoes, kiwi and citrus, and a
wide variety of other fresh produce. Chiquita's operations
also include private-label and branded canned vegetables and
related products; fruit and vegetable juices and beverages;
processed bananas; fresh cut and ready-to-eat salads; and
edible oil-based consumer products.
The Company has capitalized on its "Chiquita" and other
premium brand names by building on its worldwide leadership
position in the marketing, distribution and sourcing of
bananas and by expanding its quality fruit and vegetable
operations. In 1992, the European Union ("EU") announced a
banana quota which effectively restricts the volume of bananas
from Latin America, Chiquita's primary source of fruit, which
may be imported into the EU. The import quota regime,
together with additional restrictive and discriminatory quotas
and export licenses imposed under the related banana Framework
Agreement, have significantly affected the worldwide banana
industry and severely burdened Chiquita's banana operations.
(See RISKS OF INTERNATIONAL OPERATIONS.) In addition to
ongoing operating cost reduction programs and efforts to
adjust to the quota regime, the Company's primary objectives
since announcement of the quota have included:
* expanding the banana business in markets with increasing
consumer demand that are not subject to the quota regime,
including the established North American market and emerging
markets such as Eastern and Central Europe, Russia and
China;
* developing Chiquita's other core fresh and processed foods
businesses; and
* reducing debt and interest costs, strengthening the balance
sheet and increasing cashflow.
In connection with these objectives, in 1997 and early 1998,
Chiquita completed acquisitions of three vegetable canning
companies which expand the capacity, product lines and
geographic coverage of its existing vegetable canning business
(see "Processed Food Products"). These acquisitions also
strengthened the balance sheet with the issuance of Chiquita
stock. The Company has made significant reductions in debt
since its peak level in 1992, including prepayments of high
cost public debentures and subsidiary debt using proceeds from
public offerings of preferred shares and senior notes, as well
as from cash available from operations and sales of non-core
assets. In 1995, Chiquita completed the sales of various non-
core assets, including its meat business, older ships and the
Costa Rican operations of its Numar edible oils group.
See "Management's Analysis of Operations and Financial
Condition" and Note 3 to the Consolidated Financial Statements
included in the Company's 1997 Annual Report to Shareholders
for a discussion of factors affecting results of operations
for 1997, 1996 and 1995. Factors which may cause fluctuations
in operating results are also discussed below. No individual
customer accounted for more than 10% of the Company's
consolidated net sales during any of the last three years.
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Fresh Food Products
The Company markets an extensive line of fresh fruits and
vegetables sold under the "Chiquita" and other brand names.
The core of Chiquita's fresh foods operations is the
marketing, distribution and sourcing of bananas. Sales of
bananas accounted for approximately 60% of consolidated net
sales in each of the last three years.
Chiquita believes it derives competitive benefits in the
marketing, distribution and sourcing of fresh foods through
its:
* recognized brand names and reputation for quality;
* strong market positions in Europe and North America, its
principal markets;
* modern, cost-efficient fresh fruit transportation
system;
* state of the art banana ripening techniques; and
* industry leading position in terms of number and
geographic diversity of major sources of bananas, which
enhances its ability to provide customers with premium
quality products on a consistent basis.
Marketing. Chiquita markets bananas under brand names
including "Chiquita," "Chiquita Jr.," "Consul" and "Amigo."
In 1997, Chiquita sold approximately 50% of its banana volume
in North America and approximately 45% of its banana volume in
Europe.
Chiquita sells bananas through its regional sales
organizations and commissioned agents throughout the world
directly to wholesalers and retail chains, which in turn ripen
and resell or distribute the fruit. The Company also sells
bananas ripened in its own facilities or under contractual
ripening arrangements. Chiquita has been able to obtain a
premium price for its bananas due to its reputation for
quality and its innovative ripening and marketing techniques,
which include providing retail marketing support services to
its customers.
Bananas are highly perishable and must be brought to market
and sold generally within 60 days after harvest. Therefore,
the selling price which an importer receives for bananas
depends on several factors, including: the availability of
bananas and other fruit in each market; the relative quality
of competing fruit; and wholesaler and retailer acceptance of
bananas offered by competing importers. Excess supplies may
result in increased price competition. Profit margins on
sales may also be significantly affected by fluctuations in
currency exchange rates. (See RISKS OF INTERNATIONAL
OPERATIONS.)
Adverse weather such as major windstorms or floods in banana
growing areas may restrict worldwide supplies and result in
increased prices for bananas. However, competing importers
may be affected differently, depending upon their ability and
the cost to obtain alternate supplies from sources in other
geographic areas.
Banana marketing in international trade is highly
competitive. While smaller companies, including growers'
cooperatives, are a competitive factor, Chiquita's primary
competitors are a limited number of other international banana
importers and exporters. In order to compete successfully,
Chiquita must be able to source bananas of uniformly high
quality and, on a timely basis, transport and distribute them
to
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worldwide markets. The Company's sales of bananas represent
approximately one-fourth of all bananas imported into Europe
and North America, its principal markets.
Although production of bananas tends to be relatively stable
throughout the year, competition in the sale of bananas comes
not only from bananas sold by others, but also from other
fresh fruit which may be seasonal in nature. The resulting
seasonal variations in demand cause banana pricing to be
seasonal, with the first six months of the calendar year being
the stronger period.
Through a network of fresh fruit and vegetable operations in
Europe, North America and the Pacific Rim, Chiquita sells and
distributes a variety of quality fruit and vegetable products.
These products include quality fresh fruit such as apples,
apricots, blueberries, cherries, grapes, peaches, pears,
plums, strawberries and tomatoes sold under the "Chiquita,"
"Frupac" and other brand names; and a wide variety of fresh
vegetables including asparagus, beans, broccoli, carrots,
celery, cucumbers, lettuce, onions, peppers and potatoes sold
under the "Premium" and various other brand names. Some of
these operations involve both the production and marketing of
fresh fruits and vegetables while others involve only
marketing. These businesses compete against numerous other
regional fresh fruit and vegetable producers and distributors.
No single competitor has a dominant market share in this
industry due to the regionalized nature of these businesses.
Distribution and Logistics. Transportation expenses
comprise approximately one-fourth of the total costs incurred
by Chiquita in its sale of bananas. Chiquita ships its
bananas in vessels owned or chartered by the Company. All of
Chiquita's tropical fruit shipments into the North American
market are delivered using pallets or containers, which
minimize damage to the product by eliminating the need to
handle individual boxes. Chiquita owns or controls under
long-term lease approximately 65% of its aggregate shipping
capacity. The remaining capacity is operated under
contractual arrangements having terms of approximately one
year. (See also ITEM 2 - PROPERTIES and Notes 5 and 6 to the
Consolidated Financial Statements included in the Company's
1997 Annual Report to Shareholders.) Chiquita also operates
loading and unloading facilities which it owns or leases in
Central and South America and various ports of destination.
Sourcing. Chiquita has a greater number and geographic
diversity of major sources of bananas than any of its
competitors. During 1997, approximately one-fourth of all
bananas sold by Chiquita were sourced from each of Panama and
Costa Rica. Bananas are sourced from numerous other
countries, including Colombia, Ecuador, Guatemala and Honduras
which comprised 6% to 13% (depending on the country) of
bananas sold by Chiquita during 1997.
In 1997, approximately 60% of the bananas sourced by
Chiquita were produced by subsidiaries and the remainder were
purchased under fruit supply arrangements from other growers.
Generally, these arrangements require less initial capital
investment by the Company than owned production facilities.
Under some of these fruit supply arrangements, Chiquita
furnishes financial and technical assistance to its suppliers
to support the production and preparation of bananas for
shipment. A single supplier in Ecuador provided approximately
6% of the bananas sold by Chiquita in 1997.
Bananas are vulnerable to adverse local weather conditions,
which are quite common but difficult to predict, and to crop
disease. These factors may result in lower sales volume and
increased costs, but may also restrict worldwide supplies and
lead to increased prices for bananas. In addition, banana
production may be affected by political changes in countries
where bananas are grown. However, competitors may be affected
differently, depending upon their ability to obtain adequate
supplies from sources in other
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geographic areas. Chiquita's overall risk from these factors
is reduced by the low concentration of its banana production
in individual producing locations.
Labor cost, which is a significant portion of the cost of
producing bananas, varies depending on the country of origin.
Since bananas are shipped in cardboard boxes, paper cost is
also significant.
The geographically diverse sources of other fresh fruits and
vegetables primarily involve formal and informal purchase
arrangements with numerous unrelated producers and importers.
None of these arrangements is individually significant to the
Company's operations.
Processed Food Products
Chiquita's processed food products include private-label and
branded canned vegetables sold in North America and abroad;
fruit and vegetable juices and beverages sold in the United
States and Europe; processed bananas sold primarily in North
America, Europe and the Far East under the "Chiquita" brand;
fresh cut and ready-to-eat salads sold in the United States
under the "Club Chef" brand; and other consumer products
(primarily edible oils) sold in Honduras under the "Numar" and
other brand names.
Friday Canning Corporation ("Friday"), owned by Chiquita
since 1992, is one of the largest private-label vegetable
processors in the United States, operating eight processing
facilities in Wisconsin and participating in a joint venture
in China. In 1997, Chiquita acquired the Owatonna Canning
group of companies (the "Owatonna Companies") and American
Fine Foods, Inc. ("AFF") and, in early 1998, Chiquita acquired
Stokely USA, Inc. ("Stokely"). The acquisition of these
vegetable canning companies adds 13 processing facilities to
Chiquita s vegetable canning business, and expands both the
product lines and geographic coverage of Friday s existing
vegetable canning business. These vegetable canning companies
market a full line of over twenty-five types of processed
vegetables, including corn, green beans, peas and other
related products, to retail and food service customers
throughout the U.S. and in over 25 other countries.
Chiquita s vegetable canning companies enjoy the largest share
of the U.S. private-label canned vegetable business and also
sell branded products under the "Stokely's," "Friday" and
other labels. These companies compete directly with a few
major producers of both branded and private-label canned
vegetables, as well as indirectly with numerous marketers of
frozen and fresh vegetable products. The vegetable processing
industry is affected by product supply, which correlates to
plantings, growing conditions, crop yields and inventories,
all of which may vary from year to year.
Chiquita branded fruit juices and beverages sold in the
United States include a full line of tropical blends which are
manufactured by others to Chiquita's specifications and sold
in shelf-stable, refrigerated and frozen varieties. Shelf-
stable servings are sold through club stores and mass
merchandisers throughout most of the United States. The
refrigerated and frozen juice product lines are produced and
sold by a national fruit juice producer, from which Chiquita
receives a license fee. Chiquita branded fruit juices are
sold in Europe in shelf-stable and refrigerated varieties
through a 50%-owned joint venture. In the western United
States, the Company also produces and markets natural fresh
fruit and vegetable juices sold under the "Ferraro's Earth
Juice" and "Naked Juice" brand names. The Company s juice
products compete with a wide variety of beverages in the
highly competitive commercial beverages industry, which
includes other regional and national producers of juice and
juice drink products.
Chiquita's processed banana products include banana puree,
sliced bananas and other specialty products which are sold to
producers of baby food, fruit beverages, baked goods and
fruit-based products, to wholesalers of bakery and dairy food
products, and to selected licensees including Beech-Nut and
General Mills. These products are primarily produced in
Chiquita s processing facilities in Honduras and
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Costa Rica. Although Chiquita enjoys the largest share of the
worldwide processed banana market, this industry remains
highly competitive due to the existence of numerous other
producers with available processing capacity, including other
banana growers, fruit ingredients companies and large,
international food companies.
The Company's consumer products operations in Honduras are
conducted through a 50%-owned joint venture. The joint
venture produces and sells its edible oil and other products
under the "Numar," "Clover" and other brand names and competes
principally with a number of small local firms and
subsidiaries of multinational corporations.
RISKS OF INTERNATIONAL OPERATIONS
The Company conducts operations in many foreign countries.
Information about the Company's operations by geographic area
is in Note 13 to the Consolidated Financial Statements
included in the Company's 1997 Annual Report to Shareholders
and is incorporated herein by reference. These operations are
subject to a variety of risks inherent in doing business in
those countries.
On July 1, 1993, the European Union implemented a quota
system effectively restricting the volume of Latin American
bananas imported into the EU, which had the effect of
decreasing the Company's overall volume and market share in
Europe. The quota regime is administered through an import
licensing system and grants preferred status to producers and
importers within the EU and its former colonies, while
imposing restrictive quotas and tariffs on bananas imported
from other sources, including Latin America, Chiquita's
primary source of fruit. Since imposition of the EU quota
regime, prices within the EU have increased to a higher level
than the levels prevailing prior to the quota. Banana prices
in other worldwide markets, however, have been lower than in
years prior to the EU quota, as the displaced EU volume has
entered those markets.
In two separate rulings, General Agreement on Tariffs and
Trade ("GATT") panels found the EU banana policies to be
illegal. In March 1994, four of the five countries which had
initiated GATT complaints, Costa Rica, Colombia, Nicaragua and
Venezuela, settled their GATT actions against the EU by
entering into a "Framework Agreement" which guaranteed them
preferential EU market access for bananas. The Framework
Agreement was implemented in 1995 and imposed additional
restrictive and discriminatory quotas and export certificate
requirements on U.S. banana marketing firms, while leaving EU
firms exempt. This significantly increased the Company's cost
to export bananas.
Since implementation of the quota system:
* In September 1994, Chiquita and the Hawaii Banana
Industry Association made a joint filing with the Office
of the U.S. Trade Representative ( USTR ) under Section
301 of the U.S. Trade Act of 1974 charging that the EU
quota and licensing regime and the Framework Agreement
are unreasonable, discriminatory, and a burden and
restriction on U.S. commerce.
* In January 1995, the U.S. Government announced a
preliminary finding against the EU banana import policy
and, a year later, the USTR found the banana Framework
Agreement export policies to be unfair.
* In September 1995, the United States, Guatemala,
Honduras and Mexico commenced a challenge against the EU
quota regime using the procedures of the World Trade
Organization
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("WTO"). Ecuador, the world s largest exporter of
bananas, joined these countries in filing a new WTO
action in February 1996.
* In May 1997, a WTO arbitration panel issued a report
ruling that the licensing and quota systems under the EU
quota regime and the Framework Agreement violate
numerous international trade obligations to the
detriment of Latin American supplying countries and U.S.
marketing firms such as Chiquita. The panel recommended
that the WTO request the EU to conform its import regime
for bananas to these trade obligations.
* In June 1997, the EU appealed the WTO panel report. In
September 1997, the WTO Appellate Body upheld the
panel's report and the full WTO body later adopted both
the panel and Appellate Body reports.
* In January 1998, a WTO arbitrator ruled that the EU must
fully implement banana policies consistent with the WTO
report findings not later than January 1, 1999.
* In January 1998, the EU governing commission proposed a
new quota and license regime for review and possible
implementation by the EU. The five governments which
filed the WTO complaint, joined by Panama which has
recently become a WTO member and initiated its own
challenge to the quota and Framework Agreement, have all
indicated that they do not believe the current EU
proposal complies with the WTO findings.
* In March 1998, in a separate proceeding brought by
Germany against the EU, the European Court of Justice
ruled that the Framework Agreement's exemption of EU
marketing firms from the requirement to obtain export
certificates for bananas from Costa Rica, Colombia,
Nicaragua and Venezuela was discriminatory and violated
applicable EU law. Beginning in the second quarter of
1998, the EU will no longer require these export
certificates from any marketing firms.
If the EU fails to comply with the WTO rulings by January 1,
1999, the WTO authorizes the injured governments to engage in
retaliatory trade measures, such as tariffs or withdrawal of
trade concessions, against the EU. However, there can be no
assurance as to the results of the WTO proceedings, the nature
and extent of actions that may be taken by the affected
countries or the impact on the EU quota regime or the
Framework Agreement.
The Company's operations are heavily dependent upon products
grown and purchased in Central and South American countries;
at the same time, Chiquita s operations are a significant
factor in the economies of many of these countries. These
activities are subject to risks that are inherent in operating
in these countries, including government regulation, currency
restrictions and other restraints, risks of expropriation and
burdensome taxes. There is also a risk that legal or
regulatory requirements will be changed or that administrative
policies will change. Certain of these activities are
substantially dependent upon leases and other agreements with
the governments of these countries.
Chiquita leases all the land it uses in Panama from the
Republic of Panama. In February 1998, Chiquita signed two new
leases with the Republic of Panama for this land, one for land
on the Caribbean coast and the other for land on the Pacific
coast. The leases have an initial term of 20 years, with two
12-year extensions. Either lease can be canceled by Chiquita
at any time on three years prior notice; the Republic of
Panama has the right not to renew either lease at the end of
the initial term or first extension period provided that it
gives four years' prior notice.
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Certain facilities in Honduras previously owned by Chiquita
were transferred in prior years to the government of Honduras
with provision for their subsequent use by the Company. Such
facilities include a railroad which the Company operates under
a lease with the government of Honduras which expires on
December 31, 1998. The Company believes that the lease, if
required in future years, can be extended or renewed.
The Company's worldwide operations and products are subject
to numerous governmental regulations and inspections by
environmental, food safety and health authorities. These
regulations directly affect day-to-day operations. Although
the Company believes it is substantially in compliance with
such regulations, actions by regulators have in the past
required, and in the future may require, operational
modifications or capital improvements at various locations or
the payment of fines and penalties, or both.
Because the Company's operations are conducted in many areas
of the world and involve transactions in a variety of
currencies, its operating results may be significantly
affected by fluctuations of currency exchange rates. Such
fluctuations affect Chiquita s banana operations because many
of its costs are incurred in currencies different from those
that are received from the sale of bananas, and there is
normally a time lag between the incurrence of such costs and
collection of the related sales proceeds. The Company's
policy is to exchange local currencies for dollars immediately
upon receipt, thus reducing exchange risk. The Company also
engages from time to time in various hedging activities to
further reduce potential losses on cash flows originating in
currencies other than the U.S. dollar. See Notes 1 and 8 to
the Consolidated Financial Statements and "Management's
Analysis of Operations and Financial Condition" included in
the Company's 1997 Annual Report to Shareholders for
information with respect to currency exchange.
LABOR RELATIONS
The Company employs approximately 40,000 associates.
Approximately 31,000 of these associates are employed in
Central and South America, including 25,000 workers covered by
approximately 65 labor contracts. Approximately 40 contracts
covering approximately 15,000 employees are currently being
renegotiated or expire in 1998. Strikes or other labor-
related actions are sometimes encountered upon expiration of
labor contracts or during the term of the contracts.
On February 19, 1998, approximately 5,000 workers in the
Company's Armuelles division in western Panama commenced a
strike citing numerous grievances. The strike was called
despite the fact that these workers had recently entered into
a new collective bargaining agreement with the Company. The
strike is resulting in a curtailment of the bananas produced
in Company-owned farms in this division; in 1997 this fruit
represented approximately 8% of the bananas marketed by
Chiquita. As a result of the strike, the Company is
experiencing unrecovered fixed costs in the Armuelles
division. The lost volume is being partially replaced through
purchases of bananas from alternative sources. The Company is
continuing to perform limited agricultural practices on the
affected acreage using outside contractors. The Company
cannot predict how long the strike will last.