Exhibit 99
[WENDYS INTERNATIONAL, INC. LOGO]
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CORPORATE
NEWS
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One Dave Thomas Boulevard
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P.O. Box 256
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Dublin, Ohio 43017
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Wendys International, Inc. announces
management transition at Baja Fresh Mexican Grill
Bill Moreton will be the new Chief Executive Officer of Baja Fresh
Moreton is a former Executive VP and CFO of Panera Bread
DUBLIN, Ohio (April 5, 2004) Wendys International, Inc. (NYSE:WEN)
announced today a management transition at Baja Fresh® Mexican Grill.
Bill Moreton has been named Chief Executive Officer of the fast casual,
Fresh Mexican restaurant chain.
Moreton replaces Greg Dollarhyde, who has been Baja Freshs CEO since
1998. Dollarhyde led the recapitalization of the business and built the
leadership team and a strong franchise base at Baja Fresh. Wendys
International, Inc. acquired Baja Fresh in June of 2002.
Greg was instrumental in building Baja Fresh from a small chain to the
leader in the Fresh Mexican restaurant sector, said Chairman and Chief
Executive Officer Jack Schuessler.
This transition enables us to focus on Baja Freshs goal of reaching 600
to 700 total restaurants by the end of 2008. Bill will focus on evolving the
Baja Fresh concept to build on its leadership position in the fast casual
restaurant industry. His priorities will include developing people and systems
to enable Baja Fresh and our franchisees to reach their growth targets,
Schuessler added.
Moreton joined the Company in February 2004 as Executive Vice President of
Subsidiary Brand Strategy. Prior to joining the Company, Moreton was Executive
Vice President and Chief Financial and Administrative Officer for Panera Bread
Co. During Moretons tenure at Panera, he played a leadership role in the
companys rapid growth and expansion from approximately 100 restaurants in 1998
to more than 500 restaurants as of April 2003.
Moreton has held various senior management positions in the banking and
restaurant industries, including Executive Vice President and Chief Financial
and Administrative Officer for Houlihans Restaurant Group as well as Executive
Vice President and Chief Financial Officer for Quality Dining, Inc.
Bills extensive experience will be invaluable as we grow Baja Fresh into
a leading, national brand, said Schuessler.
Wendys International, Inc. overview
Wendys International, Inc. is one of the worlds largest restaurant
operating and franchising companies with quality brands Wendys Old Fashioned
Hamburgers®, Tim Hortons® and Baja Fresh Mexican Grill. The Company invested
in two additional quality brands during 2002 Cafe Express and Pasta
Pomodoro®. More information about the Company is available at
www.wendys-invest.com.
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Wendys Old Fashioned Hamburgers was founded in 1969 by Dave Thomas and is
the third largest quick-service hamburger restaurant chain in the world, with
6,501 restaurants in the United States, Canada and international markets. More
information about Wendys is available at www.wendys.com.
Tim Hortons was founded in 1964 by Tim Horton and Ron Joyce and is the
largest coffee and fresh baked goods restaurant chain in Canada. There are
2,358 Tim Hortons restaurants in Canada and 184 in the U.S. More information
about Tim Hortons is available at www.timhortons.com.
Baja Fresh Mexican Grill was founded in 1990 by Jim and Linda Magglos and
is the leader in quality, fast-casual Mexican food. The chain has 294
restaurants in the United States. More information about Baja Fresh is
available at www.bajafresh.com.
Cafe Express was founded in 1984 by Robert Del Grande and Lonnie Schiller.
The fast-casual, bistro-style restaurant chain has 18 units in Texas. Wendys
International, Inc. owns 70% of Cafe Express and will be consolidated in the
Companys results beginning in 2004. More information about Cafe Express is
available at www.cafe-express.com.
Pasta Pomodoro was founded in 1994 by Adriano Paganini and operates 36
fast-casual, fresh Italian style restaurants in California and Arizona.
Wendys International, Inc. owns 25% (fully diluted) of Pasta Pomodoro. More
information about Pasta Pomodoro is available at www.pastapomodoro.com.
Cafe Express is a trademark of Cafe Express, LLC
Pasta Pomodoro is a registered trademark of Pasta Pomodoro, Inc.
CONTACT:
Investors:
John Barker (614-764-3044 or john_barker@wendys.com)
Media:
Denny Lynch (614-764-3553)
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WENDYS INTERNATIONAL, INC.
Safe Harbor Under the Private Securities Litigation Reform Act of 1995
The Private Securities Litigation Reform Act of 1995 (the Act) provides a
safe harbor for forward-looking statements to encourage companies to provide
prospective information, so long as those statements are identified as
forward-looking and are accompanied by meaningful cautionary statements
identifying important factors that could cause actual results to differ
materially from those discussed in the statement. Wendys International, Inc.
(the Company) desires to take advantage of the safe harbor provisions of
the Act.
Certain information in this news release, particularly information regarding
future economic performance and finances, and plans, expectations and
objectives of management, is forward looking. The following factors, in
addition to other possible factors not listed, could affect the Companys
actual results and cause such results to differ materially from those expressed
in forward-looking statements:
Competition
. The quick-service restaurant industry is intensely
competitive with respect to price, service, location, personnel and type and
quality of food. The Company and its franchisees compete with international,
regional and local organizations primarily through the quality, variety and
value perception of food products offered. The number and location of units,
quality and speed of service, attractiveness of facilities, effectiveness of
advertising and marketing programs, and new product development by the Company
and its competitors are also important factors. The Company anticipates that
intense competition will continue to focus on pricing. Certain of the Companys
competitors have substantially larger marketing budgets.
Economic, Market and Other Conditions
. The quick-service restaurant
industry is affected by changes in international, national, regional, and local
economic conditions, consumer preferences and spending patterns, demographic
trends, consumer perceptions of food safety, weather, traffic patterns, the
type, number and location of competing restaurants, and the effects of war or
terrorist activities and any governmental responses thereto. Factors such as
inflation, food costs, labor and benefit costs, legal claims, and the
availability of management and hourly employees also affect restaurant
operations and administrative expenses. The ability of the Company and its
franchisees to finance new restaurant development, improvements and additions
to existing restaurants, and the acquisition of restaurants from, and sale of
restaurants to franchisees is affected by economic conditions, including
interest rates and other government policies impacting land and construction
costs and the cost and availability of borrowed funds.
Importance of Locations
. The success of Company and franchised
restaurants is dependent in substantial part on location. There can be no
assurance that current locations will continue to be attractive, as demographic
patterns change. It is possible the neighborhood or economic conditions where
restaurants are located could decline in the future, thus resulting in
potentially reduced sales in those locations.
Government Regulation
. The Company and its franchisees are subject to
various federal, state, and local laws affecting their business. The
development and operation of restaurants depend to a significant extent on the
selection and acquisition of suitable sites, which are subject to zoning, land
use, environmental, traffic, and other regulations. Restaurant operations are
also subject to licensing and regulation by state and local departments
relating to health, sanitation and safety standards, federal and state labor
laws (including applicable minimum wage requirements, overtime, working and
safety conditions, and citizenship requirements), federal and state laws which
prohibit discrimination and other laws regulating the design and operation of
facilities, such as the Americans with Disabilities Act of 1990. Changes in
these laws and regulations, particularly increases in applicable minimum wages,
may adversely affect financial results. The operation of the Companys
franchisee system is also subject to regulation enacted by a number of states
and rules promulgated by the Federal Trade Commission. The Company cannot
predict the effect on its operations, particularly on its relationship with
franchisees, of the future enactment of additional legislation regulating the
franchise relationship. The Companys financial results could also be affected
by changes in applicable accounting rules.
Growth Plans
. The Company plans to increase the number of systemwide
Wendys, Tim Hortons and Baja Fresh Mexican Grill restaurants open or under
construction. There can be no assurance that the Company or its franchisees
will be able to achieve growth objectives or that new restaurants opened or
acquired will be profitable.
The opening and success of restaurants depends on various factors, including
the identification and availability of suitable and economically viable
locations, sales levels at existing restaurants, the negotiation of acceptable
lease or purchase terms for new locations, permitting and regulatory
compliance, the ability to meet construction schedules, the financial and other
development capabilities of franchisees, the ability of the Company to hire and
train qualified management personnel, and general economic and business
conditions.
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International Operations
. The Companys business outside of the United
States is subject to a number of additional factors, including international
economic and political conditions, differing cultures and consumer preferences,
currency regulations and fluctuations, diverse government regulations and tax
systems, uncertain or differing interpretations of rights and obligations in
connection with international franchise agreements and the collection of
royalties from international franchisees, the availability and cost of land and
construction costs, and the availability of experienced management, appropriate
franchisees, and joint venture partners. Although the Company believes it has
developed the support structure required for international growth, there is no
assurance that such growth will occur or that international operations will be
profitable.
Disposition of Restaurants
. The disposition of company operated
restaurants to new or existing franchisees is part of the Companys strategy to
develop the overall health of the system by acquiring restaurants from, and
disposing of restaurants to, franchisees where prudent. The realization of
gains from future dispositions of restaurants depends in part on the ability of
the Company to complete disposition transactions on acceptable terms.
Transactions to Improve Return on Investment
. The sale of real estate
previously leased to franchisees is generally part of the program to improve
the Companys return on invested capital. There are various reasons why the
program might be unsuccessful, including changes in economic, credit market,
real estate market or other conditions, and the ability of the Company to
complete sale transactions on acceptable terms and at or near the prices
estimated as attainable by the Company.
Joint Venture to Manufacture and Distribute Par-Baked Products for Tim
Hortons Restaurants
. The success of the joint venture to manufacture and
distribute par-baked products for Tim Hortons restaurants could be affected by
a number of factors, including many of the factors set forth above. In
addition, the realization of expected levels of production efficiencies, and
actual product distribution costs and costs incurred to equip Tim Hortons
restaurants for par-baked products occurring within expected ranges, could
affect actual results.
Mergers, Acquisitions and Other Strategic Transactions
. The Company
intends to evaluate potential mergers, acquisitions, joint venture investments,
alliances, vertical integration opportunities and divestitures as part of its
strategic planning initiative. These transactions involve various inherent
risks, including accurately assessing the value, future growth potential,
strengths, weaknesses, contingent and other liabilities and potential
profitability of acquisition candidates; the potential loss of key personnel of
an acquired business; the Companys ability to achieve projected economic and
operating synergies; and unanticipated changes in business and economic
conditions affecting an acquired business.
Readers are cautioned not to place undue reliance on forward-looking
statements, which speak only as of the date thereof. The Company undertakes no
obligation to publicly release any revisions to the forward-looking statements
contained in this release, or to update them to reflect events or circumstances
occurring after the date of this release, or to reflect the occurrence of
unanticipated events.
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