BUSINESS
Overview
We are a leading provider of medical devices for
the minimally invasive treatment of venous reflux disease.
Venous reflux disease, a progressive condition caused by
incompetent vein valves, is characterized by the poor return of
blood from the legs to the heart. The disease results in
symptoms such as leg pain, swelling, fatigue, skin ulcers and
painful varicose veins. Our primary product line, the Closure
system, consists of a proprietary RF generator and proprietary
disposable endovenous catheters to close diseased veins through
the application of temperature-controlled RF energy. We estimate
that in excess of 60,000 patients have been treated using
our Closure system since 1999, with approximately 18,000 of
these patients treated in the first half of 2004.
Published population studies indicate that
approximately 25 million people in the United States and
40 million people in Western Europe suffer from symptomatic
venous reflux disease and experience painful symptoms. Due to
the pain and discomfort of the condition, venous reflux disease
can be disabling and have a significant impact on quality of
life by disrupting physical, social and professional activities.
We believe that the large prevalence of venous reflux disease
and the limitations of other available treatments have created a
significant opportunity for our Closure system.
Treatment for symptomatic venous reflux disease
often begins with conservative therapy such as compression
stockings or leg elevation to temporarily relieve symptoms.
Patients may also receive treatments for the cosmetic signs of
venous reflux disease such as visible varicose veins. None of
these treatments, however, address the underlying cause of the
disease. They may alleviate, but do not eliminate, symptoms such
as leg pain or swelling, and the cosmetic signs of the disease
frequently recur. For patients with more advanced stages of the
disease who seek long-term relief from symptoms, treatment often
involves removing a patients diseased saphenous vein from
the circulatory system. Historically, open surgery, such as vein
stripping and ligation, has been the standard of care, but it is
traumatic and can result in significant post-operative pain and
extended recuperation. We believe that physicians and patients
are seeking minimally invasive alternatives to surgery that
effectively treat venous reflux and painful varicose veins.
We believe our Closure system represents a
significant advance over vein stripping and also provides
significant advantages over minimally invasive treatments that
use laser energy to treat the vein in a procedure referred to as
endovenous laser ablation, or EVL. Our Closure procedure
effectively treats venous reflux disease and painful varicose
veins, is minimally invasive, can be used in an outpatient or
physician office setting and allows patients to quickly resume
normal activities. Moreover, our Closure procedure is supported
by a significant amount of clinical data. We sponsored a
randomized trial that compared the Closure procedure to vein
stripping, and found the Closure procedure to be as effective as
vein stripping at two years following treatment, with fewer side
effects and faster recovery. In an independent comparative study
of the Closure system versus EVL, patients legs treated
with the Closure procedure exhibited significantly better
results, as demonstrated by higher rates of vein occlusion, less
bruising and less post-operative pain.
The Closure procedure is accepted by the policies
of approximately 95 health insurers, representing over
200 million covered lives in the United States. We sell the
Closure system in the United States through our 44 person
direct sales organization and market the closure system in
selected international markets, primarily through distributors.
Venous Reflux Disease
Healthy leg veins contain valves that allow blood
to move in one direction from the lower limbs towards the heart.
These valves open when blood is flowing toward the heart, and
close to prevent venous reflux, or the backward flow of blood.
When veins weaken and become enlarged, their valves cannot close
properly,
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leading to venous reflux and impaired drainage of
venous blood from the legs. This causes blood to pool in the leg
veins and venous blood pressure to increase. The pooling and
increase in venous pressure leads to pain, swelling and varicose
veins.
The following is a depiction of the leg vein
system and diseased and healthy vein valves.
Venous reflux is most common in the superficial
veins. The largest superficial vein is the great saphenous vein,
which runs from the top of the foot to the groin, where it
attaches to a deep vein. A primary goal of treating symptomatic
venous reflux is to eliminate the reflux at its source, usually
the great saphenous vein. If a diseased vein is either closed or
removed, blood automatically reroutes into other veins without
any known negative consequences to the patient.
Venous reflux can be classified as either
asymptomatic or symptomatic, depending on the degree of
severity. Asymptomatic venous reflux generally involves spider
veins or painless varicose veins for which treatment is not a
medical necessity. However, these patients often still seek
treatment to address the cosmetic conditions. Venous reflux
disease in patients with cosmetic signs can progress to more
advanced stages and become symptomatic.
Symptomatic venous reflux disease is a more
advanced stage of the disease and can have a profound impact on
the patients quality of life. Persons with symptomatic
venous reflux disease are more likely to seek treatment due to a
combination of symptoms and signs. The symptoms and signs of
venous reflux disease may include:
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leg pain and swelling;
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leg heaviness and fatigue;
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painful varicose veins;
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skin changes such as discoloration or
inflammation; and
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open skin ulcers.
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Based on the large prevalence of the disease and
its potentially debilitating outcomes, the economic impact of
venous reflux is significant. A study we commissioned estimated
that approximately two million work days are lost annually in
the United States as a result of symptomatic venous reflux.
Factors that contribute to venous reflux disease
include female gender, heredity, obesity, lack of physical
activity, multiple pregnancies, age, past history of blood clots
in the legs and professions that involve long periods of
standing. According to population studies, the prevalence rate
of visible tortuous varicose veins, a common indicator of venous
reflux disease, is up to 15% for adult men and up to 25% for
adult women. Our clinical registry of over 1,000 patients
shows that the average age of patients treated with the Closure
procedure is 48 and that over 75% of the patients are women.
Market Opportunity
We believe that the market opportunity for the
treatment of venous reflux disease is large and underserved.
Based on published population studies, approximately
25 million people in the United States have symptomatic
venous reflux disease. A separate study we commissioned found
that of the symptomatic patients, approximately 1.2 million
currently seek treatment each year in the United States, of
which we estimate over 800,000 have reflux in the great
saphenous vein. We estimate that, of these 800,000 patients,
approximately:
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620,000 patients receive compression
stockings or varicose vein procedures that do not address the
primary underlying cause of venous reflux;
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130,000 patients undergo vein stripping
surgery; and
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50,000 patients receive minimally invasive
treatment with endovenous ablation, including our Closure
procedure.
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As more people become aware of minimally invasive
alternatives to vein stripping, we believe a larger percentage
of the 25 million symptomatic patients in the United States
will seek therapy.
In Western Europe, the prevalence rate of venous
reflux disease is comparable to the United States, resulting in
approximately 1.6 times the number of people in the United
States, or 40 million people, suffering from symptomatic
venous reflux disease. However, we estimate the incidence of
vein stripping procedures is approximately five times the
incidence in the United States, with approximately
700,000 patients treated annually.
Current Treatment Alternatives
Patients suffering from venous reflux disease can
receive various treatments for relief from the condition.
Treatments of varicose veins and spider veins can reduce the
cosmetic signs of the diseases, but only provide temporary
relief. To provide long-term elimination of symptoms as well as
the signs of venous reflux, including varicose veins, refluxing
veins are surgically removed or closed.
Treating the Signs of Venous Reflux
Disease
There are a number of therapies commonly employed
to address the visible signs of venous reflux disease and
provide short-term relief. These therapies do not, however,
reduce high venous pressure caused by valve failure in the great
saphenous vein, a common source of venous reflux disease. As a
result, the visible signs of venous reflux commonly recur
following treatment using only these therapies.
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Compression Stockings.
Initial therapy may involve the
use of compression stockings or leg elevation. Compression
stockings squeeze the leg from the ankle to the upper calf or
thigh, applying greater pressure to the lower leg than the upper
leg, thereby reducing blood pooling, swelling and pain. Both leg
elevation and compression stockings involve inconvenient
lifestyle modifications and, as a result, independent studies
have shown that patient compliance is poor.
Cosmetic Laser Treatment.
In cosmetic laser treatment, laser
energy is directed at small visible veins to heat and close them
so they can no longer be seen.
Sclerotherapy.
In sclerotherapy, a chemical
solution is injected into small or medium-sized veins near the
skin surface causing them to become inflamed and eventually
close.
Phlebectomy.
Phlebectomy involves surgically
removing medium to larger varicose veins near the skin surface
by inserting a surgical instrument with a hook into small
incisions in the skin and pulling veins out in segments. The
procedure is often repeated 10 to 20 times per leg until all
visible varicose veins have been removed. Phlebectomy is
performed either as a stand alone procedure or in conjunction
with saphenous vein treatment.
Treating the Source of Venous Reflux
Disease
The primary goal in treating symptomatic venous
reflux is to eliminate the reflux at its source, most commonly
the great saphenous vein. Three treatments use this approach:
conventional vein stripping, endovenous laser ablation and our
Closure procedure.
Conventional Vein Stripping and Ligation
Surgery.
Vein stripping and
ligation surgery has historically been the standard treatment
for addressing reflux in the great saphenous vein. This
procedure typically involves general anesthesia in a hospital
outpatient setting and begins with groin surgery to expose and
ligate, or tie off, the diseased great saphenous vein and
surrounding tributary veins. Next, a stripping tool is inserted
at the groin, threaded through the great saphenous vein along
the length of the thigh and out through the skin just below the
knee. The top of the great saphenous vein is then tied to the
stripping tool, which is pulled from below the knee to remove
the vein from the body. Branch veins connected to the great
saphenous vein are broken as it is removed from the thigh. In
conjunction with vein stripping, patients often undergo
phlebectomy to remove individual visible varicose veins on the
leg.
A commonly cited study of vein stripping and
ligation surgery published in 1999 in the Journal of Vascular
Surgery reported elimination of reflux in 71% of 51 limbs
studied five years after treatment. Two year results from this
study published in 1996 in the European Journal of Vascular and
Endovascular Surgery reported elimination of reflux in 87% of
53 limbs studied after vein stripping surgery. Although
vein stripping effectively treats saphenous vein reflux, the
surgery can be traumatic. Recuperation may require days to weeks
before patients resume normal activities or return to work.
Other primary drawbacks of vein stripping include that it:
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is an invasive procedure requiring groin surgery;
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routinely involves post-operative pain,
discomfort and tenderness, which limits patients physical
activities during recovery;
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often results in significant bruising of the
thigh and temporary discoloration of the skin;
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is typically performed using general anesthesia,
exposing the patient to additional risk; and
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may cause nerve injury.
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Despite these drawbacks, we estimate there are
approximately one million vein stripping surgeries
performed worldwide each year, with approximately 130,000
performed in the United States and 700,000 in Western Europe. As
a result, we believe there is a large opportunity for a
minimally invasive venous reflux treatment that avoids or
minimizes the drawbacks of vein stripping.
Endovenous Laser Ablation.
EVL is a minimally invasive
procedure that utilizes an optical fiber to deliver laser energy
and heat the blood inside the saphenous vein. The laser delivers
energy that boils the blood, producing steam that damages the
vein and creates a blood clot. The optical fiber is withdrawn
while laser energy is delivered, inducing a blood clot to
occlude the length of the treated vein.
A September 2003 article in the Journal of
Vascular Surgery reported that 67% of EVL patients had pain for
a median of one week (with a range of 0.2 to 8 weeks) and
51% used prescription pain medication. Another study of EVL
published in an article in April 2002 in the Journal of Vascular
Surgery describes laser-induced vein perforation, with bruising
in patients lasting approximately two weeks. EVL efficacy is
depicted in single center reports as achieving vein occlusion
rates of 90% to 97% at one-year follow-up, and 93% at two-year
follow up.
We believe the drawbacks of the current EVL
procedure and technology are significant in that they do not
provide feedback during treatment to guide laser energy delivery
or optical fiber withdrawal speed to reflect variability in vein
size and blood volume. Without guidance from feedback, EVL can
result in undesirable treatment outcomes such as perforation of
the vein wall or a large blood clot along the treated vein. This
creates the potential for:
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significant pain, tenderness, bruising and skin
discoloration during the post-operative period; and
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veins to reopen from naturally occurring clot
dissolving agents.
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EVL is less invasive than vein stripping and
according to published reports, can effectively treat venous
reflux disease. However, due to the drawbacks of EVL, we believe
significant opportunity exists for a minimally invasive
procedure that has substantial clinical evidence establishing
equivalence or superiority to vein stripping, provides
physicians more control over the therapy and results in less
pain and discomfort for patients.
The VNUS Closure Solution
The Closure procedure offers patients significant
clinical benefits without many of the drawbacks associated with
other available treatment alternatives such as vein stripping or
EVL. We believe that the benefits of the Closure procedure,
including its minimally invasive nature, short recovery time and
minimal post-operative pain, appeal to patients considering vein
stripping or EVL as well as to patients who have previously
chosen to forego treatment because of the drawbacks associated
with vein stripping.
Using our Closure system, physicians close
diseased, large superficial veins such as the great saphenous
vein. This is accomplished by inserting our proprietary catheter
into a vein to directly heat the vein wall with
temperature-controlled RF energy. Heating the vein wall causes
collagen in the wall to shrink and the vein to close. The blood
then naturally reroutes to healthy veins.
We believe the Closure procedure provides the
following benefits for patients and physicians:
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Minimally Invasive Outpatient Procedure.
Our Closure catheters are inserted
into the vein via a needle puncture in the lower leg,
eliminating the need for groin surgery and general anesthesia.
The Closure procedure can be performed using local anesthesia in
a physicians office, as well as in an outpatient hospital
setting or surgicenter.
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Less Post-Operative Pain.
The Closure procedure does not involve
pulling the diseased vein from the thigh as with vein stripping
surgery, or boiling blood to occlude a vein as with EVL. We
believe this results in significantly less post-operative pain,
faster healing and allows the early resumption of normal
activities. Independent comparative studies have shown that
patients receiving the Closure procedure return to normal
activity and work significantly faster than those receiving vein
stripping. In a comparative trial of the Closure procedure
versus EVL, patients treated using the Closure system in one leg
and EVL in the other leg exhibited less pain and bruising in the
leg treated with the Closure system.
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Excellent Clinical Outcomes.
In a randomized comparative trial of
the Closure procedure and vein stripping, the Closure procedure
was found to be as effective as vein stripping at two years
following treatment, with fewer side effects and faster
recovery. A comparative trial versus EVL showed the Closure
procedure exhibited greater efficacy and less post-operative
bruising and pain.
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Long-Lasting
Results.
Our registry data shows
venous reflux was eliminated in 87% of 107 limbs evaluated
at four years and 84% of 37 limbs evaluated at five years.
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Safe and Controlled Procedure.
Our Closure system includes a number
of safety features designed to ensure precise delivery of RF
energy. Our system continuously monitors the temperature of the
vein wall and adjusts energy delivery throughout the procedure
to provide a high level of effectiveness and a low incidence of
adverse events during recovery.
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Cosmetically Appealing.
We believe that our Closure system
results in less bruising and skin discoloration than vein
stripping or EVL. Additionally, because the Closure procedure is
catheter-based, it results in little or no scarring compared to
vein stripping.
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We believe the primary disadvantages of the
Closure procedure versus treatment using EVL are that the
Closure catheter is more expensive than the EVL optical fiber
and, according to suppliers of EVL products, the EVL procedure
is approximately 10 minutes shorter than the Closure procedure.
Products
Our Closure system consists of a proprietary RF
generator and proprietary disposable catheters. We also sell
accessory products such as sterile supply kits used to conduct
our Closure procedure.
Disposable Endovenous
Catheters
Our proprietary disposable endovenous catheters
are used to deliver RF energy to heat the walls of saphenous
veins. Each catheter has a set of collapsible electrodes located
at the tip. The electrodes expand to contact the inner wall of
the vein to be treated and produce uniform heating on all sides
of the vein wall as well as a localized depth of heating to
limit damage to surrounding tissue. The electrodes collapse as
the vein shrinks in response to heating.
A temperature sensor located on one of the
electrodes measures and transmits the temperature of the vein
wall to the RF generator, which automatically adjusts the power
level. This enables the generator to use the minimum amount of
power necessary for the catheter to deliver a consistent
temperature and close the vein. The catheters also have a hollow
center, or lumen, which allows fluid delivery or standard
guidewire usage. Our catheters are available in two sizes, which
allows doctors to treat saphenous vein diameters that encompass
over 95% of patients.
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RF Generator
Our RF generator delivers energy to the catheter
and continuously monitors the temperature at the vein wall,
automatically adjusting the power delivered to the catheter to
achieve a target temperature. This feedback system is designed
to allow the physician to perform the Closure procedure at a
relatively constant temperature over the entire length of the
treated vein. The RF generator is controlled by proprietary
software which allows it to recognize each catheter model and to
automatically select the appropriate algorithm. The RF generator
is a table top unit and has a digital display panel that can be
configured for multiple languages and provides readings of:
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the temperature of the vein wall at the point
where energy is applied;
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the power used during treatment; and
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the impedance, or amount of resistance between
electrodes, so that the physician can determine whether the
electrodes are maintaining adequate contact with the vein wall.
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Accessories
Our accessory products include the Closure
procedure pack and other ancillary products. The Closure
procedure pack contains the sterile supplies needed to perform
the Closure procedure, consisting of gowns, surgical drapes,
scalpels, introducer sheaths and other incidental supplies. We
typically purchase procedure packs from a single supplier,
although we are aware of a number of alternative suppliers who
can meet our specifications and delivery requirements. We sell
the procedure packs separately from our catheters to our
customers, which include physicians and hospitals. Our other
ancillary products include reusable phlebectomy instruments for
removal of varicose veins and vein access supplies such as
introducer sheaths and needles.
The Closure Procedure
Our Closure procedure can be performed on an
outpatient basis using local anesthesia in which the physician
numbs the leg before treatment. Currently, it is predominantly
performed in a hospital setting, though it may also be performed
in a physicians office. The procedure consists of four
principal steps.
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Map the Saphenous Vein.
A typical procedure begins with
noninvasive ultrasound imaging of the diseased vein to trace its
location. This allows the physician to determine the site where
the Closure catheter will be inserted and to mark the desired
position of the catheter tip to begin treatment.
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Insert the Closure Catheter.
After the physician accesses the
saphenous vein, the Closure catheter is inserted into the vein
and advanced to the uppermost segment of the vein. The physician
then typically injects a volume of dilute anesthetic fluid into
the area surrounding the vein. This numbs the leg, helps squeeze
blood out of the vein and provides a fluid layer outside the
vein to protect surrounding tissue from heat once the catheter
starts delivering RF energy. Saline is then slowly infused into
the vein from the tip of the catheter to further create a
near-bloodless field inside the vein, allowing the catheter to
preferentially heat the vein wall, rather than the blood.
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Deliver RF Energy and Withdraw Catheter.
Noninvasive ultrasound is used to
confirm the catheter tip position and the physician then
activates the RF generator, causing the electrodes at the tip of
the catheter to heat the vein wall to a target temperature of
typically 85 degrees Centigrade, or 185 degrees Fahrenheit. As
the vein wall is heated, the vein shrinks and the catheter is
gradually withdrawn. During catheter pullback, which typically
occurs over 15 to 18
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minutes, the RF generator regularly adjusts the
power level to maintain target temperature to effectively shrink
collagen in the vein wall and close the vein over an extended
length.
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Confirm Closing of Vein.
After treatment, ultrasound imaging is
used to confirm closing of the vein. If a portion of the vein is
not closed, the catheter can be reinserted and energy reapplied.
After the procedure, the narrowed vein gradually becomes
fibrous, sealing the interior of the vein walls and naturally
redirecting blood flow to healthy veins. Experienced physicians
often complete the procedure in 45 to 60 minutes.
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Physicians generally instruct their patients to
walk regularly for several days after the Closure procedure and
return within 72 hours for an ultrasound examination. Many
physicians, at their discretion, prescribe compression stockings
to be worn for several days or weeks after the procedure.
Compression stockings are prescribed as a routine item for vein
procedures with the goal of enhancing patient comfort in the
initial days after treatment.
Clinical Results
We have established a significant body of
clinical data demonstrating the effectiveness and advantages of
the Closure procedure.
A randomized comparative trial of the Closure
procedure versus vein stripping demonstrated that the Closure
procedure resulted in:
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equivalent elimination of venous reflux at
two-year follow-up;
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faster recuperation and less post-operative pain;
and
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fewer complications and adverse findings.
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Based on our clinical registry data and
independent single-center reports, the Closure procedure has
been demonstrated to provide:
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long-term elimination of venous reflux; and
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persistent relief of leg pain and other symptoms
through five years.
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A randomized comparative trial of the Closure
procedure versus EVL found that the Closure procedure:
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provided better efficacy; and
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resulted in less post-operative pain and bruising.
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The two largest independent single-center studies
of the Closure procedure reported 97% vein occlusion in 170
patients, as reported in a peer-reviewed article in 2002 in the
Japanese Journal of Phlebology, and 99% vein occlusion in 217
limbs, as reported at the European Society of Vascular Surgery
in September 2003, in each case at one year after treatment with
the Closure system. In September 2004, an article published in
the Journal of Vascular Surgery by a group of physicians at
Maimonides Medical Center in Brooklyn, New York, reported a 16%
incidence of blood clots extending into deep veins in the first
73 legs treated by the group with the Closure procedure.
Complete clot resolution was achieved within two weeks in all
but one patient and no patient developed serious subsequent
issues. The incidence of blood clots reported by this group is
inconsistent with several previously published independent
peer-reviewed reports that found an incidence of blood clots
from 0% to 1% in over 450 limbs treated. In addition, we are not
aware of any other physicians to whom we have sold catheters
that have reported an incidence of blood clots similar to that
found by the Maimonides Medical Center physicians. Although we
believe this is an isolated occurrence, prospective customers
may deem this report relevant and require additional information
or references prior to purchasing our products or refrain from
purchasing our products.
Randomized Trials of the Closure Procedure
versus Vein Stripping
In 2000 we sponsored an 80 patient multicenter
randomized comparative trial of the Closure procedure versus
vein stripping, referred to as the EVOLVeS trial. In the EVOLVeS
trial every clinical outcome that resulted in a statistical
difference between treatment groups was in favor of the Closure
system over vein stripping.
Results from the EVOLVeS trial showed that the
minimally invasive Closure procedure provided equivalent
elimination of venous reflux at two years after treatment. In
the EVOLVeS trial, venous reflux was absent at two years in
91.2% of the limbs treated with the Closure procedure and in
91.7% of limbs treated with vein stripping. There was no
statistical difference between the two groups in rates of nerve
injury, infection and psychological scores related to quality of
life measurement.
In the EVOLVeS trial, patients treated with the
Closure system recuperated faster, had less post-operative pain,
fewer adverse events and better health-related quality of life
than patients treated with vein stripping surgery. These data
were published in August 2003 in a peer-reviewed article in the
Journal of Vascular Surgery. Superior results of the Closure
system were demonstrated by:
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Patients treated with the Closure procedure
returning to normal activities in an average of 1.2 days,
compared to 3.9 days for patients treated with vein
stripping;
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81% of Closure patients returning to normal
activities within one day compared to only 47% of vein stripping
patients; and
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Employed patients treated with the Closure
procedure returning to work an average of 7.7 days faster
than employed patients treated with vein stripping surgery.
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The Closure procedure also resulted in
significantly fewer complications and adverse findings than vein
stripping at 72 hours, one week and three weeks after
treatment as shown in the following table. Potential
complications and adverse findings included events such as
infection, blood clots, tenderness, bruising, skin redness,
subcutaneous bleeding and nerve injury resulting in localized
numbness or tingling.
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% of Limbs Free of
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Adverse Findings
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Closure Procedure
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Vein Stripping
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72 Hours
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43
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%
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17
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%
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1 Week
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35
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%
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14
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%
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3 Weeks
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71
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%
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39
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%
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Severity of patient leg pain was scored at
pre-treatment, three days, one week, three weeks, four months,
one year and two years after treatment. Patients treated with
vein stripping reported worsening of leg pain three days and one
week after surgery, while patients treated with the Closure
procedure reported a reduction of leg pain as early as three
days after treatment. Patients treated with the Closure
procedure reported significantly better reduction of leg pain
than patients treated with vein stripping at every follow up.
Two years after treatment, patients from the Closure procedure
treatment group reported an 86% reduction of leg pain compared
to only 51% after vein stripping surgery.
In addition to the EVOLVeS trial, two single
center randomized trials were independently performed by third
parties comparing the Closure procedure to vein stripping. These
trials involved treatment of 28 patients in one trial and 60 in
the other and reached the same general conclusions as the
published EVOLVeS trial results. The clinical outcomes from
these trials showed that patients treated with our Closure
procedure exhibited significantly less post-operative pain,
faster return to normal activities, faster restoration of
physical function and better quality of life than vein stripping
patients. Other clinical outcomes in these trials showed no
significant differences between the treatment groups.
Clinical Registry of the Closure
Procedure
In 1998 we established an ongoing clinical
registry to which more than 30 centers worldwide have
contributed data. Our registry now contains long-term data for
up to five years following treatment and shows the efficacy of
the Closure procedure at eliminating venous reflux.
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Time of
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Elimination of
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Follow up
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# of Limbs
|
|
Reflux
|
|
|
|
|
|
|
1 Year
|
|
|
458
|
|
|
|
89
|
%
|
|
|
|
2 Years
|
|
|
240
|
|
|
|
88
|
%
|
|
|
|
3 Years
|
|
|
119
|
|
|
|
87
|
%
|
|
|
|
4 Years
|
|
|
107
|
|
|
|
87
|
%
|
|
|
|
5 Years
|
|
|
37
|
|
|
|
84
|
%
|
52
Long term elimination of saphenous vein reflux by
the Closure procedure was accompanied by significant relief of
symptoms. Our clinical registry data show that, prior to
treatment with the Closure procedure, 85% of patients reported
leg pain, 79% reported leg heaviness and fatigue and 39%
exhibited leg swelling. The following data from our clinical
registry demonstrates that patients experience prompt and
persistent relief of symptoms following the Closure procedure
out to five years.
Incidence of Patients Symptoms at
Follow-up
Closure Procedure Versus Endovenous Laser
Treatment
An independent randomized comparative trial of
the Closure procedure and EVL was reported at the American
Venous Forum meeting in February 2003. This unpublished study
involved 50 patients with saphenous vein reflux in both
legs. For each patient, the Closure procedure was performed in
one leg and EVL in the other leg. Patients treated with the
Closure procedure experienced significantly better efficacy as
determined by vein occlusion rates, and had less post-operative
pain and thigh bruising than patients treated with EVL, as shown
in the following table.
|
|
|
|
|
|
|
|
|
|
|
|
|
Closure Procedure
|
|
EVL
|
|
|
|
|
|
|
|
Bruising at one week following treatment
|
|
|
4
|
%
|
|
|
40%
|
|
|
|
|
Primary vein occlusion
|
|
|
82
|
%
|
|
|
56%
|
|
The investigator in this trial also used foam
sclerotherapy injections at any patient follow up in which it
was observed that the treated veins were not completely closed.
With the assistance of foam sclerotherapy injections, the vein
occlusion rates remained significantly better for the Closure
treated legs, reporting 92% for Closure treated limbs and 84%
for EVL treated limbs.
In the study, there was no statistical difference
found between the Closure procedure and EVL for other potential
clinical outcomes such as rates of nerve injury, skin burns or
infection. We are not aware of any comparative trials of EVL
versus vein stripping.
53
Business Strategy
Our goal is to establish the Closure procedure as
the leading treatment for venous reflux disease and to leverage
our market position into providing other products for the
treatment of vascular diseases. To achieve this goal, we have
implemented a business strategy based on the following:
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|
|
|
|
|
|
Increase Market Penetration.
We believe that the Closure system
offers significant benefits over vein stripping and other
competing technologies. We further believe that physicians who
are aware of the superior clinical outcomes provided by our
Closure system will readily choose it over other procedures. We
intend to drive physician adoption of the Closure system by
vigorously marketing its benefits to the 4,000 vascular and
general surgeons performing vein stripping in the United States
and to other doctors such as interventional radiologists who
have a clinical interest in treating symptomatic venous reflux
patients.
|
|
|
|
|
|
Expand the Market for the Minimally Invasive
Treatment of Venous Reflux.
We have
been able to achieve rapid growth by initially targeting
physicians performing vein stripping. By offering an effective,
minimally invasive therapy, we plan to expand our market
opportunity by attracting symptomatic patients who have avoided
vein stripping procedures or not yet sought treatment at all.
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|
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|
Drive Disposable Catheter
Sales.
Once a Closure system has been
placed, it facilitates recurring sales of disposable catheters.
As our installed base grows, we will continue to educate
physicians, patients and the media about the benefits of the
Closure procedure, with a goal of accelerating demand for the
procedure and our catheters. We provide market-leading support
and services to help physicians educate patients and enhance
their practice.
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|
|
|
|
|
Improve and Add Products to Leverage Our
Leading Market Position.
Our rapidly
expanding customer base provides a strong foundation from which
to expand our product offerings and increase our revenues. To
accelerate our leading market position, we intend to continually
improve our Closure system and increase its attractiveness to
physicians. In addition, we intend to develop novel technologies
and products to address diseases of the veins and peripheral
vasculature and opportunistically acquire technologies that will
leverage our sales force.
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|
|
|
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|
Actively Pursue International Opportunities.
We estimate that the number of annual
vein stripping procedures in Western Europe is five times the
number in the United States. We have established a direct sales
and marketing presence to actively promote the Closure procedure
in France and Germany, the two largest markets outside of the
United States. We sell our products through distributors in
numerous other European countries and Asia.
|
Sales and Marketing
We have focused our sales and marketing efforts
on increasing awareness of our Closure system among physicians
with an active vein treatment practice and among those looking
to establish such a practice. These physicians include vascular
and general surgeons, interventional radiologists and
phlebologists.
We maintain a direct sales organization in the
United States, which as of June 30, 2004, consisted of
44 employees. We market our products in selected
international markets primarily through exclusive distributors.
Our international network of distributors currently market and
sell our products in nine countries in Europe, six countries in
Asia and six countries in the rest of the world. We plan to
enter into additional distribution agreements on a
market-by-market basis. We also have a direct sales presence in
France and Germany, and a clinical specialist based in Europe.
54
Our marketing group supports our sales
representatives primarily through four physician-targeted
initiatives:
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|
|
|
|
|
|
We educate and train our sales representatives
and the physicians interested in performing the Closure
procedure. We also educate experienced physicians in the use of
the Closure procedure for treatments such as large veins, venous
ulcer patients and small saphenous veins. We plan to conduct
30 physician workshops in 2004.
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|
|
|
|
|
We assist physicians in educating their current
and potential patients about the Closure procedure. We create
and make available an expansive array of support tools for
physician use such as patient videos, brochures and patient
testimonials designed to help physicians educate patients on the
many benefits of the Closure procedure.
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|
|
|
|
|
We advise physicians in the reimbursement process
via the support of our Reimbursement Services team, which works
directly with physicians and their office personnel, hospital
and surgicenter personnel, and patients to obtain authorization
from payors for patients to receive the Closure procedure. We
also work with providers to challenge any procedure
authorization denials by payors by providing our clinical data.
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|
|
|
|
|
We seek to add and promote products to leverage
our position as the leader in vein treatments to position VNUS
as the single-source supplier for a physicians vein
treatment needs.
|
Our marketing group also engages in
consumer-directed initiatives to encourage patients to contact
their physicians regarding the Closure procedure. We seek to
educate potential patients through public relations,
advertisements and articles in prominent magazines, newspapers,
websites and local and national television. We have also
established a website where we provide information to patients
and physicians interested in the Closure procedure. We believe
this patient education is an important element of our strategy.
We had zero customers that accounted for 10% or
more of our net revenues in the years ended December 31,
2001, 2002 and 2003 or in the first six months of 2004.
Reimbursement
Payment for patient care in the United States is
generally made by third-party payors, which include private
insurers and governmental insurance programs such as Medicare.
We anticipate that sales volumes and prices of our products will
continue to be dependent in large part on the availability of
reimbursement from these third-party payors. To date,
third-party reimbursement for our Closure procedure is well
established in the United States. Over 95 individual third-party
payors have established a policy of coverage encompassing over
200 million lives in the United States. Nine of the top ten
health insurers and administrators in the United States cover
the Closure procedure, including nearly all Blue Cross Blue
Shield entities, United Healthcare, Aetna, Cigna, Humana and
Kaiser.
The coding classification of physician services
is established by the American Medical Association under the
Current Procedural Terminology, or CPT, coding system.
Third-party payors, including the Medicare program, have
incorporated into their physician fee schedule CPT codes (and
other codes) as part of the determination of allowable payment
amounts for a physicians services in performing various
medical procedures.
To obtain reimbursement for the Closure
procedure, physicians and medical facilities utilize established
CPT codes that describe procedures that encompass the methods
used in the Closure procedure. This typically results in a
number of coding scenarios for the Closure procedure. Medical
policy from insurers such as certain Blue Cross Blue Shield
plans may require the use of a procedure code that is specific
for endovenous radiofrequency ablation of refluxing saphenous
veins. Other insurers such as Medicare may
55
require the use of a miscellaneous vascular
procedure code for which there is no standard payment rate.
Insurers may also recommend in their medical policy to use
specific procedure codes that describe transcatheter occlusion
or embolization procedures. We believe that approximately 99% of
our customers have successfully received reimbursement for the
Closure procedure using established medical reimbursement codes.
National Medicare reimbursement rates in 2004 for
vein stripping and ligation surgery are $355 for physician
professional fees, and $1,369 hospital fees associated with
outpatient treatment. Based upon information from customers of
the Closure system and from the published Medicare fee schedule
for 2004, we estimate that professional fees for a doctor
performing the Closure procedure have ranged from approximately
$400 to approximately $1,100 in 2004. Based upon information
from our hospital customers, we estimate hospital facility
reimbursement for out-patient treatment with the Closure
procedure has averaged approximately $2,000, plus additional
fees for adjunctive procedures such as phlebectomy.
We obtained a Medicare pass-through code in 2002
for our disposable catheter that allows a hospital to receive
reimbursement for the catheter for Medicare patients treated in
a hospital out-patient setting. The Medicare pass-through code
expires at the end of 2004. We have applied for a new code that
we believe will go into effect on January 1, 2005. We have
received an indication that beginning in 2005, Medicare will pay
physicians under the Medicare fee schedule a specific amount for
the Closure catheter and supplies when the Closure procedure is
performed in the physicians office. The outcome of this
decision, and the amount that may be paid for the supplies will
not be known until November 2004. We estimate that approximately
10% of the U.S. patients who receive treatment with the
Closure system are covered by or eligible for Medicare coverage.
As new procedures grow in acceptance and volume,
the AMA may issue new CPT codes to reflect the procedure.
Separate new CPT codes have been approved by the AMA for both
radio-frequency and laser ablation of venous reflux and are
scheduled to become effective at the beginning of 2005. These
new codes for physician services have undergone a process to
determine 2005 reimbursement levels but those levels are not
expected to be published until November 2004. At the present
time, the Medicare payment levels of these codes for hospital
outpatient treatment and physician office treatment have not
been set, and it is expected that these payment levels will be
finalized in the fourth quarter of 2004. Professional fees paid
to doctors for the Closure procedure came under pressure in
2003. This pressure has continued in the first half of 2004 and
we cannot assure you that when finalized, the Medicare CPT code
for the Closure procedure will not provide a lower reimbursement
rate than rates being currently achieved.
Market acceptance of our products in
international markets is dependent, in part, upon the
availability and adequacy of reimbursement within prevailing
healthcare payment systems. In international markets,
reimbursement and healthcare payment systems vary significantly
by country. International reimbursement and healthcare payment
systems include both government sponsored healthcare and private
insurance. Currently, the Closure procedure is covered and
reimbursed by the five largest private healthcare insurers in
the United Kingdom. We have launched several initiatives in
Europe to achieve third party or national reimbursement,
particularly in France and Germany where we sell the Closure
system through a direct sales force. We have been informed that
the Closure procedure has received provisional approval for
listing in the nomenclature of surgical procedures in France,
which is expected to be finalized by the end of 2004.
Research and Development
In response to physician feedback and our own
assessments, we are continually working on enhancements to our
product designs and procedures to improve patient outcomes,
increase ease-of-use and shorten procedure time. In addition, we
are exploring the development of new products and new
indications in the treatment of various venous diseases. From
time to time we have considered the acquisition of product lines
and licensing of technology and complementary products.
56
We sponsor and conduct clinical research
activities with investigators and institutions to measure key
clinical outcomes that can influence market adoption of our
Closure procedure. We also conduct clinical studies in support
of new products that we are developing. We perform preclinical
studies for the development and evaluation of new products and
procedural techniques. We also support the clinical studies of
our Closure procedure for the treatment of large veins, venous
ulcer patients and small saphenous veins.
In the years ended December 31, 2001, 2002
and 2003, we incurred $2.5 million, $2.2 million and
$3.7 million, respectively, of research and development
expense.
Manufacturing
We manufacture, package and label our disposable
catheters within our 30,000 square foot facility in
San Jose, California. We outsource the manufacture of our
RF generators and accessory products. We believe that our
existing manufacturing facilities are adequate to support our
growth through 2006.
The manufacturing process for our disposable
catheters includes the assembly, testing, packaging,
sterilization and inspection of components that have been
manufactured by us or to our specifications by suppliers. We
purchase components used in our disposable products from various
suppliers. When practicable, we have established second-source
suppliers. However, we rely on sole-source suppliers to
manufacture a limited number of the components used in our
disposable catheters. We believe that alternative suppliers for
these products would be available to us without significant
delay if the need should arise. In addition, we attempt to
mitigate supply shortages through maintaining inventory levels
based on the risk associated with a particular supplier.
Typically, we have not obtained contractual commitments from our
suppliers to continue to supply products to us, nor are we
contractually obligated to continue to purchase from a
particular supplier.
Our quality assurance group provides an
independent inspection at various steps in the manufacturing
cycle that is designed to verify that each lot of components and
finished products are compliant with our specifications and
applicable regulatory requirements. We inspect incoming
components, and inspect and test products both during and after
the manufacturing process. We also inspect our packaged products
and audit the sterilization process to ensure quality products.
Sterilization testing is processed at a certified third-party
laboratory to verify the effectiveness of the sterilization
process. Our quality assurance systems are required to be in
conformance with the Quality System Regulations as mandated by
the Food and Drug Administration. For sale of products in
European Community, our products and quality structure are
required to be compliant to the current standard, ISO 13485
for medical devices. Prior to receiving certification to ISO
13485 in October 2003, we maintained certification to ISO 9001/
EN46001 for the same purpose.
We rely on Stellartech Research Corporation to
manufacture our RF generators to our custom specifications. Our
relationship with Stellartech has been conducted under a binding
letter of intent since 1996 and we have entered into an
agreement with this supplier for the warranty and service of the
RF generators it manufactures. We are currently
transitioning the manufacture of our RF generators to Byers
Peak, Inc., and expect that Byers Peak, Inc. will be a
sole-source supplier of the RF generators in the future. Under
our non-exclusive agreement with Byers Peak, Inc. we will
provide a rolling 90-day firm commitment order for generators
and a six month rolling forecast. We are required to
purchase all inventory of parts and work in progress if we
revise our commitment or forecast, cancel orders or terminate
the agreement. Byers Peak, Inc. also provides us a warranty on
the generators for the shorter of 18 months from the date
of shipment to us or 12 months from the date of first use.
The agreement has an initial term of three years and
continues indefinitely thereafter until terminated by us or
Byers Peak, Inc. upon 180 days notice.
57
Suppliers of components used in the manufacture
of our disposable catheters and of our RF generators may
encounter problems during manufacturing due to a variety of
reasons, including failure to follow specific protocols and
procedures, failure to comply with applicable regulations,
including the Food and Drug Administrations Quality System
Regulations, equipment malfunction and environmental factors.
Furthermore, establishing additional or replacement suppliers
for our materials may take a substantial period of time, as a
change in supplier may require us to submit a new 510(k)
submission. This could create supply disruptions that would
materially adversely affect our reputation, product sales and
profitability.
For those components other than RF generators for
which there are relatively few alternate sources of supply, we
believe that we could establish additional or replacement
sources of supply in a timely manner to meet the requirements of
our business.
Patents and Proprietary Technology
We believe that in order to maintain our
competitive advantage, we must develop and maintain the
proprietary aspects of our technologies. To this end, we file
patent applications to protect technology, inventions and
improvements that we believe are significant to the growth of
our business. In the United States, as of September 15,
2004, we had 29 issued patents and 15 pending patent
applications, many of which relate to our Closure system and
procedure, including, among other things, vein shrinkage and
occlusion using various forms of energy, including RF; self
expanding and collapsing electrodes; and use of single and
double electrode array devices. Fourteen of the issued patents
relate to devices or devices with methods and 15 relate to
methods.
We also have other issued patents and pending
patent applications that are not directly related to the Closure
system or the Closure procedure. Our issued patents related to
the Closure system and procedure will expire between 2016 and
2018. Internationally, as of September 15, 2004, we have
8 foreign patents providing protection in Australia, New
Zealand, Singapore, Russia, China and Europe. In addition, we
have 29 pending foreign patent applications, many of which
relate to the Closure technology. There are applications pending
in Europe, Japan, Australia, Canada, New Zealand, Singapore,
Russia and other countries.
We require our employees, consultants and
advisors to execute confidentiality agreements in connection
with their employment, consulting or advisory relationships with
us. We also require our employees, consultants and advisors who
we expect to work on our products to agree to disclose and
assign to us all inventions conceived during their term of
employment or contract, using our property, or which relate to
our business. Despite measures taken to protect our intellectual
property, unauthorized parties may attempt to copy aspects of
our products or to obtain and use information that we regard as
proprietary. Finally, our competitors may independently develop
similar technologies.
The medical device industry is characterized by
the existence of a large number of patents and frequent
litigation based on allegations of patent infringement. As the
number of entrants into our market increases, the risk of an
infringement claim against us grows. While we attempt to ensure
that our products and methods do not infringe other
parties patents and proprietary rights, our competitors
may assert that our products, and the methods we employ, are
covered by U.S. patents held by them. In addition, our
competitors may assert that future products and methods we may
market infringe their patents.
Competition
Within the market for the treatment of venous
reflux disease, we principally compete against vein stripping
procedures, as well as companies that have commercialized and
sell EVL systems. Sclerotherapy and phlebectomy procedures that
treat varicose veins at the surface of the skin are
complementary to the Closure procedure because they do not treat
saphenous vein reflux and may be used in conjunction with the
Closure system.
58
Vein stripping and ligation surgery has
historically been the standard of care to address venous reflux
disease. This procedure is well established among physicians who
treat venous reflux disease, has extensive long-term data, is
routinely taught to new surgeons and has remained relatively
unchanged for the past 50 years.
Competitors that have developed and market EVL
systems include AngioDynamics, Inc., biolitec AG, Diomed
Holdings, Inc., Dornier MedTech GmbH, New Star Lasers, Inc.,
doing business as CoolTouch Inc., and Vascular Solutions, Inc.
Most of these competitors EVL systems use laser energy to
occlude diseased veins by clotting the blood in the vein. New
Star Lasers claims that its EVL system occludes diseased veins
by causing the collagen in the vein wall to shrink, rather than
by clotting the blood. Some of these competitors may have
substantially greater financial, technical and marketing
resources than we do, and they may succeed in developing
products that would render our instruments obsolete or
noncompetitive.
Additionally, we are aware that physicians have
used foam sclerotherapy to treat great saphenous reflux. Similar
to sclerotherapy, in this procedure the physician combines air
with a sclerosant solution to create a foam for injection into
the refluxing saphenous vein. The FDA has not approved the
marketing of sclerosant solutions for this purpose. Provensis, a
division of BTG plc, is currently conducting clinical trials of
a sclerosant foam, however, it does not expect approval by the
Food and Drug Administration prior to 2009.
Because of the size of the potential market, we
anticipate that new or existing competitors may develop
competing products, procedures or clinical solutions. These
products, procedures or solutions could prove to be more
effective, safer or less costly than the Closure procedure. The
introduction of new products, procedures or clinical solutions
by competitors may result in price reductions, reduced margins
or loss of market share and may render our products obsolete.
We believe that the principal competitive factors
in the market for the treatment of venous reflux include:
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|
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|
|
improved patient outcomes;
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|
|
|
|
|
approval of reimbursement by healthcare payors;
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|
|
|
|
|
the publication of peer-reviewed clinical studies;
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|
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|
|
product quality;
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|
|
|
|
|
cost effectiveness;
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|
|
|
|
|
acceptance by leading physicians;
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|
|
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|
|
ease of use for physicians;
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|
|
|
|
|
sales and marketing capability;
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|
|
|
|
|
timing and acceptance of product
innovation; and
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|
|
|
|
|
patent protection.
|
59
Government Regulation
United States
Our products are regulated in the United States
as medical devices by the Food and Drug Administration and other
regulatory bodies. Food and Drug Administration regulations
govern, among other things, the following activities:
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|
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|
|
research;
|
|
recordkeeping;
|
|
|
|
clinical testing;
|
|
reporting of adverse events;
|
|
|
|
manufacturing;
|
|
corrective actions and removals;
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|
|
|
advertising and promotion;
|
|
premarket clearance or approval;
|
|
|
|
product design and development;
|
|
recalls;
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|
|
|
labeling;
|
|
distribution; and
|
|
|
|
storage;
|
|
sales.
|
Unless an exemption applies, each medical device
we wish to commercially distribute in the United States will
require either prior 510(k) clearance or prior premarket
approval from the Food and Drug Administration. The Food and
Drug Administration classifies medical devices into one of three
classes, depending on the degree of risk associated with each
medical device and the extent of controls that are needed to
ensure safety and effectiveness. Devices deemed to pose the
least risk are placed in class I. Intermediate risk devices
are placed in class II, which requires the manufacturer to
submit to the Food and Drug Administration a premarket
notification requesting authorization for commercial
distribution, known as 510(k) clearance, and
subjects the device to special controls such as performance
standards, guidance or post-market surveillance. Most
class I and some low-risk class II devices are
exempted from this 510(k) requirement. Devices deemed by the
Food and Drug Administration to pose the greatest risk, such as
life-sustaining, life-supporting or implantable devices, or a
device deemed to be not substantially equivalent to a previously
cleared 510(k) device, are placed in class III. In general,
a class III device cannot be marketed in the United States
unless the Food and Drug Administration approves the device
after submission of a premarket approval application. The Food
and Drug Administration can also impose restrictions on the
sale, distribution or use of devices at the time of their
clearance or approval, or subsequent to marketing.
510(k) Clearance
Pathway.
When we are required to
obtain a 510(k) clearance for a device which we wish to market,
we must submit a premarket notification to the Food and Drug
Administration demonstrating that the device is substantially
equivalent to a previously cleared 510(k) device or a device
that was in commercial distribution before May 28, 1976 (or
to a pre-1976 class III device for which the Food and Drug
Administration has not yet called for the submission of
premarket approval applications). The Food and Drug
Administration attempts to respond to a 510(k) premarket
notification within 90 days of submission of the
notification, but the response may be a request for additional
information or data, sometimes including clinical data. As a
practical matter, premarket clearance can take significantly
longer, including up to one year or more. If Food and Drug
Administration determines that the device, or its intended use,
is not substantially equivalent to a previously-cleared device
or use, the Food and Drug Administration will place the device,
or the particular use of the device, into class III.
After a device receives 510(k) clearance for a
specific intended use, any modification that could significantly
affect its safety or effectiveness, or that would constitute a
major change in its intended use, design or manufacture, will
require a new 510(k) clearance or could require premarket
approval. The Food and Drug Administration requires each
manufacturer to make this determination initially, but the Food
and Drug Administration can review any such decision and can
disagree with a manufacturers determination. If the Food
and Drug Administration disagrees with a manufacturers
determination that a new clearance or approval
60
is not required for a particular modification,
the Food and Drug Administration can require the manufacturer to
cease marketing and/or recall the modified device until 510(k)
clearance or premarket approval is obtained. Also, in these
circumstances, we may be subject to significant regulatory fines
or penalties. We have made and plan to continue to make
additional product enhancements to our Closure system device
that we believe do not require new 510(k) clearances. We have
used the special 510(k) system of obtaining FDA clearance on
products that have undergone minor modifications.
Premarket Approval Pathway.
A premarket approval application
must be submitted if the device cannot be cleared through the
510(k) process. The premarket approval process is much more
demanding than the 510(k) premarket notification process. A
premarket approval application must be supported by extensive
data and information including, but not limited to, technical,
preclinical, clinical trials, manufacturing and labeling to
demonstrate to the Food and Drug Administrations
satisfaction the safety and effectiveness of the device.
After the Food and Drug Administration determines
that a premarket approval application is complete, the Food and
Drug Administration accepts the application and begins an
in-depth review of the submitted information. The Food and Drug
Administration, by statute and regulation, has 180 days to
review an accepted premarket approval application, although the
review generally occurs over a significantly longer period of
time, and can take up to several years. During this review
period, the Food and Drug Administration may request additional
information or clarification of information already provided.
Also during the review period, an advisory panel of experts from
outside the Food and Drug Administration may be convened to
review and evaluate the application and provide recommendations
to the Food and Drug Administration as to the approvability of
the device. In addition, the Food and Drug Administration will
conduct a preapproval inspection of the manufacturing facility
to ensure compliance with the Quality System Regulations. New
premarket approval applications or supplemental premarket
approval applications are required for significant modifications
to the manufacturing process, labeling, use and design of a
device that is approved through the premarket approval process.
Premarket approval supplements often require submission of the
same type of information as a premarket approval, except that
the supplement is limited to information needed to support any
changes from the device covered by the original premarket
approval application, and may not require as extensive clinical
data or the convening of an advisory panel.
Clinical Trials.
A clinical trial is almost always
required to support a premarket approval application and is
sometimes required for a 510(k) premarket notification. Clinical
trials for a significant risk device require
submission of an application for an investigational device
exemption, or IDE, to the Food and Drug Administration. The IDE
application must be supported by appropriate data, such as
animal and laboratory testing results, showing that it is safe
to test the device in humans and that the testing protocol is
scientifically sound. Clinical trials for a significant risk
device may begin once the IDE application is approved by the
Food and Drug Administration and the Institutional Review Board
overseeing the clinical trial. If the product is deemed a
non-significant risk device under Food and Drug
Administration regulations, only informed consent and approval
from the IRB overseeing the clinical trial is required. Clinical
trials are subject to extensive recordkeeping and reporting
requirements. Our clinical trials must be conducted under the
oversight of an IRB at the relevant clinical trials site and in
accordance with applicable regulations and policies including,
but not limited to, the Food and Drug Administrations good
clinical practice, or GCP, requirements. We, the Food and Drug
Administration or the Institutional Review Board at each site at
which a clinical trial is being performed may suspend a clinical
trial at any time for various reasons, including a belief that
the risks to study subjects outweigh the anticipated benefits.
The results of clinical testing may not be sufficient to obtain
approval of the product.
Continuing Food and Drug Administration
Regulation.
After a device is
placed on the market, numerous regulatory requirements apply.
These include:
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Quality System Regulations, which requires
manufacturers to follow design, testing, control, documentation
and other quality assurance procedures during the manufacturing
process;
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labeling regulations, which govern product labels
and labeling, prohibit the promotion of products for unapproved
or off-label uses and impose other restrictions on
labeling and promotional activities;
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medical device reporting, or MDR, regulations,
which require that manufacturers report to the Food and Drug
Administration if their device may have caused or contributed to
a death or serious injury or malfunctioned in a way that would
likely cause or contribute to a death or serious injury if it
were to recur; and
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notices of correction or removal, and recall
regulations.
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The MDR regulations require that we report to the
Food and Drug Administration any incident in which our product
may have caused or contributed to a death or serious injury, or
in which our product malfunctioned and, if the malfunction were
to recur, it would likely cause or contribute to a death or
serious injury. As of September 15, 2004 we have submitted
41 MDRs. In 36 cases, a thrombus, or blood clot, was
noticed after varying lengths of time after the Closure
procedure. In four cases, the patient developed a pulmonary
embolism. In each of these cases the patients were successfully
treated with appropriate drug therapies and the symptoms were no
longer evident. We believe that none of these incidents were
caused by design faults in the product.
Advertising and promotion of medical devices are
also regulated by the Federal Trade Commission and by state
regulatory and enforcement authorities. Recently, some
promotional activities for FDA-regulated products have been the
subject of enforcement actions brought under healthcare
reimbursement laws and consumer protection statutes. In
addition, under the federal Lanham Act, competitors and others
can initiate litigation relating to advertising claims.
We have registered with the Food and Drug
Administration as a medical device manufacturer and we have
obtained a manufacturing license from the California Department
of Health and Services. Compliance with regulatory requirements
is assured through periodic, unannounced facility inspections by
the Food and Drug Administration and the Food and Drug Branch of
the California Department of Health Services, and these
inspections may include the manufacturing facilities of our
subcontractors. Failure to comply with applicable regulatory
requirements can result in enforcement action by the Food and
Drug Administration, which may include any of the following
sanctions:
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Warning Letters or untitled letters;
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fines, injunctions, and civil penalties;
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recall or seizure of our products;
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customer notification, or orders for repair,
replacement or refund;
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operating restrictions, partial suspension or
total shutdown of production;
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refusing our request for 510(k) clearance or
premarket approval of new products;
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withdrawing 510(k) clearance or premarket
approvals that are already granted; and
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criminal prosecution.
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The Food and Drug Administration has twice
inspected our facility and Quality System twice, and the Food
and Drug Branch of the California Department of Health Services
has inspected our facility and Quality System once. In each of
these inspections no significant incidents of non-compliance
were found.
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We cannot assure you that we can maintain the
same level of regulatory compliance in the future at our
facility.
Current Clearances.
We have received 510(k) clearances
to market our VNUS Closure system, our VNUS Vessel and Tissue
Coagulation System (proprietary name: TBD), and our VNUS RF
Generator. Our VNUS VarEx Phlebectomy Instruments are
class I devices under Food and Drug Administration
regulations, and exempt from the premarket notification
requirements. Closure procedure supplies include a combination
of class I and class II devices. We do not presently
have any 510(k) or premarket approval submissions pending at the
Food and Drug Administration.
European Union
Our products are regulated in the European Union
as medical devices per the European Union Directive (93/42/
EEC), also known as the Medical Device Directive. An authorized
third party, notified body, must approve our products for CE
marking. The Closure system was approved for CE marking in 1998.
The remaining products are currently CE marked. We cannot assure
you that we will be able to obtain the CE mark approval for new
products in the future. The CE mark is contingent upon our
continued compliance to the applicable regulations and the
Quality System Requirements of ISO 13485 standard.
The European Community has regulations similar to
that of the Food and Drug Administration for the advertising and
promotion of the medical devices, clinical investigations, and
adverse events. We believe that we are in compliance with such
regulations at this time.
Rest of the World
Most major markets have different levels of
regulatory requirements for medical devices. The Closure system
is currently approved/cleared/licensed/registered in Canada,
South Korea, Taiwan, China, Hong Kong, and South Africa. The
regulatory process is currently underway in Singapore and
Australia. Modifications to the approved products require a new
regulatory submission in all major markets. The regulatory
process for the current models of our disposable catheter is
underway in South Korea, Taiwan and China. The regulatory
requirements, and the review time vary significantly from
country to country. We cannot assure you that we will be able to
obtain or maintain the required regulatory approvals. The VNUS
Closure system can also be marketed in the several other
countries that do not regulate medical devices. We cannot assure
you the timing or the successes of our efforts to obtain the
approvals for the current and future products in the
international markets.
Fraud and Abuse Laws
Anti-Kickback Statute
The federal healthcare program Anti-Kickback
Statute prohibits persons from knowingly and willfully
soliciting, offering, receiving or providing remuneration,
directly or indirectly, in exchange for or to induce either the
referral of an individual, or the furnishing, arranging for or
recommending a good or service, for which payment may be made in
whole or part under a federal healthcare program such as the
Medicare and Medicaid programs. The definition of
remuneration has been broadly interpreted to include
anything of value, including for example gifts, discounts, the
furnishing of supplies or equipment, credit arrangements,
payments of cash and waivers of payments. Several courts have
interpreted the statutes intent requirement to mean that
if any one purpose of an arrangement involving remuneration is
to induce referrals or otherwise generate business involving
goods or services reimbursed in whole or in part under federal
healthcare programs, the statute has been violated. Penalties
for violations include criminal penalties and civil sanctions
such as fines, imprisonment and possible exclusion from
Medicare, Medicaid and other federal healthcare programs. In
addition, some kickback allegations have been claimed to violate
the Federal False Claims Act, discussed in more detail below.
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The Anti-Kickback Statute is broad and prohibits
many arrangements and practices that are lawful in businesses
outside of the healthcare industry. Recognizing that the
Anti-Kickback Statute is broad and may technically prohibit many
innocuous or beneficial arrangements, the Office of Inspector
General of Health and Human Services, or OIG, has issued a
series of regulations, known as the safe harbors,
beginning in July of 1991. These safe harbors set forth
provisions that, if all their applicable requirements are met,
will assure healthcare providers and other parties that they
will not be prosecuted under the Anti-Kickback Statute. The
failure of a transaction or arrangement to fit precisely within
one or more safe harbors does not necessarily mean that it is
illegal or that prosecution will be pursued. However, conduct
and business arrangements that do not fully satisfy each
applicable safe harbor may result in increased scrutiny by
government enforcement authorities such as the OIG. Many states
have adopted laws similar to the Anti-Kickback Statute. Some of
these state prohibitions apply to referral of patients for
healthcare items or services reimbursed by any source, not only
the Medicare and Medicaid programs.
Government officials have focused recent
enforcement efforts on marketing of healthcare services, among
other activities, and recently have brought cases against
individuals or entities with sales personnel who allegedly
offered unlawful inducements to potential or existing customers
in an attempt to procure their business.
Stark Law
The Ethics in Patient Referral Act of 1989,
commonly referred to as the federal physician self-referral law
or Stark Law, prohibits physician referrals of Medicare patients
to an entity for certain designated health services
if the physician or an immediate family member has an indirect
or direct financial relationship with the entity and no
statutory or regulatory exception applies. Financial
relationships include an ownership interest in, or compensation
arrangement with, the entity. It also prohibits an entity
receiving a prohibited referral from billing and collecting for
services rendered pursuant to such referral. Designated
health services under Stark include inpatient and
outpatient hospital services.
A person who engages in a scheme to circumvent
the Stark Laws prohibitions may be fined up to $100,000
for each such arrangement or scheme. In addition, anyone who
presents or causes to be presented a claim to the Medicare
program in violation of the Stark Law is subject to monetary
penalties of up to $15,000 per claim submitted, an
assessment of several times the amount claimed, and possible
exclusion from participation in federal healthcare programs. In
addition, claims submitted in violation of the Stark Law may be
alleged to be subject to liability under the federal False
Claims Act and its whistleblower provisions (as discussed below).
Several states in which we operate have enacted
legislation that prohibits physician self-referral arrangements
and/or requires physicians to disclose any financial interest
they may have with a healthcare provider to their patients when
referring patients to that provider. Some of these statutes
cover all patients and are not limited to Medicare
beneficiaries. Possible sanctions for violating state physician
self-referral laws vary, but may include loss of license and
civil and criminal sanctions. State laws vary from jurisdiction
to jurisdiction and, in a few states, are more restrictive than
the federal Stark Law. Some states have indicated they will
interpret their own self-referral statutes the same way that CMS
interprets the Stark Law, but it is possible the states will
interpret their own laws differently in the future.
False Claims Laws
Federal false claims laws prohibit any person
from knowingly presenting, or causing to be presented, a false
claim for payment to the federal government or knowingly making,
or causing to be made, a false statement to get a false claim
paid. Recently, several healthcare companies have been
prosecuted under the false claims laws for allegedly providing
free product to customers with the expectation that the
customers would bill federal programs for the product. The
majority of states also have statutes or regulations similar to
the federal false claims laws, which apply to items and services
reimbursed under Medicaid and other state programs, or, in
several states, apply regardless of the payer. Sanctions under
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these federal and state laws may include civil
monetary penalties, exclusion of a manufacturers products
from reimbursement under government programs, criminal fines,
and imprisonment.
Fraud on a Health Benefit Plan and False
Statements
The Health Insurance Portability and
Accountability Act of 1996, or HIPAA, created two new federal
crimes: healthcare fraud and false statements relating to
healthcare matters. The healthcare fraud statute prohibits
knowingly and willfully executing a scheme to defraud any
healthcare benefit program, including private payors. A
violation of this statute is a felony and may result in fines,
imprisonment or exclusion from government sponsored programs.
The false statements statute prohibits knowingly and willfully
falsifying, concealing or covering up a material fact or making
any materially false, fictitious or fraudulent statement in
connection with the delivery of or payment for healthcare
benefits, items or services. A violation of this statute is a
felony and may result in fines or imprisonment.
Privacy and Security
HIPAA requires certain covered
entities to comply with established standards regarding
the privacy and security of protected health information, or
PHI, and to use standardized code sets when conducting certain
electronic transactions. HIPAA further requires that covered
entities enter into agreements meeting certain regulatory
requirements with their business associates, which
effectively obligate the business associates to safeguard the
covered entitys PHI against improper use and disclosure.
While not directly regulated by HIPAA, a business associate may
face significant contractual liability pursuant to such an
agreement if the business associate breaches the agreement or
causes the covered entity to fail to comply with HIPAA. In the
course of our business operations, we have become the business
associate of one or more covered entities. Accordingly, we incur
compliance related costs in meeting HIPAA-related obligations
under business associates agreements to which we are a party.
Moreover, if we fail to meet our contractual obligations under
such agreements, we may incur significant liability.
Employees
As of June 30, 2004, we had 154 employees,
consisting of 19 in research and development, clinical research
and regulatory affairs, 47 in manufacturing and quality
assurance, 75 in sales and marketing and 13 in general and
administrative functions. From time to time we also employ
independent contractors to support our engineering, marketing,
sales and support, clinical and administrative organizations.
Facilities
We are headquartered in San Jose,
California, where we lease approximately 30,000 square feet
under a lease expiring June 30, 2007. We believe that our
existing facilities are adequate for our current needs and that
suitable additional or alternative space will be available at
such time as it becomes needed on commercially reasonable terms.
Legal Proceedings
From time to time we may be a party to various
legal proceedings arising in the ordinary course of our
business. We are not currently subject to any material legal
proceedings.
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