ITEM 1. BUSINESS
General
The Scotts Company, an Ohio corporation, is the
combination of two of the most innovative companies in the
consumer lawn and garden market: O.M. Scott &
Sons, which traces its heritage back to a company founded by
O.M. Scott in Marysville, Ohio in 1868, and Sterns
Miracle-Gro Products, Inc., which traces its heritage back to a
company formed on Long Island by Horace Hagedorn and his partner
in 1951. In the mid 1900s, Scotts had become widely known
for innovation in the development of quality lawn fertilizers
and grass seeds that led to the creation of a new
industry consumer lawn care. Today, we believe the
Scotts®, Turf Builder®, Miracle-Gro® and
Ortho® brands are among the most widely recognized brands
in the U.S. consumer lawn and garden care industry. We are
also Monsantos exclusive agent for the marketing and
distribution of consumer Roundup®* non-selective herbicide
within the United States and other contractually specified
countries.
In fiscal 1995, through a stock for stock
acquisition, Scotts and Miracle-Gro joined forces in what became
the start of several acquisitions of other leading brands in the
lawn and garden industry in North America and Europe. In the
late 1990s, we completed several acquisitions in Europe
which gave us well-known brands in France, Germany and the
United Kingdom. We have also rapidly expanded into the lawn care
service industry with the launch of Scotts LawnService® in
fiscal 1997. In fiscal 1999, we acquired the Ortho® brand
and exclusive rights to market the consumer Roundup® brand,
thereby adding industry-leading pesticides and herbicides to our
controls portfolio.
We believe that our market leadership in the lawn
and garden category is driven by our widely-recognized brands,
consumer-focused marketing, superior product performance, supply
chain competency, highly knowledgeable field sales and
merchandising organization, and the strength of our
relationships with major retailers in our product categories.
We maintain an Internet website at
http://www.investor.scotts.com. (this uniform resource locator,
or URL, is an inactive textual reference only and is not
intended to incorporate our website into this Form 10-K).
We file our reports with the Securities and Exchange Commission
(the SEC) and make available, free of charge, on or
through this website, our annual reports on Form 10-K,
quarterly reports on Form 10-Q, current reports on
Form 8-K, proxy and information statements and amendments
to these reports filed or furnished pursuant to
Section 13(a) or 15(d) of the Securities Exchange Act of
1934, as amended, as soon as reasonably practicable after we
electronically file such material with, or furnish it to, the
SEC.
Any of the materials we file with the SEC may
also be read and copied at the SECs Public Reference Room
at 450 Fifth Street, NW, Washington, DC 20549. Information
on the operation of the SECs Public Reference Room may be
obtained by calling the SEC at 1-800-SEC-0330. The SEC maintains
an Internet website that contains reports, proxy and information
statements, and other information regarding issuers that file
electronically with the SEC at http://www.sec.gov.
Competitive Strengths
We believe we are the worlds largest
marketer of branded consumer lawn and garden fertilizers,
control products and value-added growing media products. We have
been able to achieve our market leading position through a
combination of internal growth, driven by product line
extensions and award-
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*
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Roundup® is a registered trademark of
Monsanto Technology LLC, a company affiliated with Monsanto
Company.
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winning advertising campaigns, and acquisitions.
Our portfolio of consumer brands in North America includes the
following:
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Category
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Brands
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Lawns
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Scotts®; Turf Builder®
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Gardens
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Miracle-Gro®; Osmocote®
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Growing Media
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Miracle-Gro®; Scotts®; Hyponex®
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Grass Seed
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Scotts®; Turf Builder®
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Controls
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Ortho®; Roundup®, Killex®
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Outdoor Living
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Smith & Hawken® (acquired
October 2, 2004)
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In addition, we have the following significant
brands in Europe: Miracle-Gro® plant fertilizers,
Weedol® and Pathclear® herbicides, EverGreen®
lawn fertilizers and Levington® growing media in the United
Kingdom, KB® and Fertiligène® in France,
Celaflor®, Nexa-Lotte® and Substral® in Germany
and Austria, and ASEF®, KB® and Substral® in the
Benelux countries. Scotts market leadership is evidenced
by the brand recognition across all product categories.
Business Segments
In fiscal 2004, we divided our business into
three reporting segments:
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North America;
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Scotts LawnService®; and
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International.
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These segments differ from those used in the
prior year due to the absorption of the Global Professional
segment into the North America and International segments based
on geography. This new division of reportable segments is
consistent with how the segments report to and are managed by
senior management of the Company. Financial information about
these segments for the three years ended September 30, 2004
is presented in Note 21 to the Consolidated Financial
Statements.
North
America
In our North America segment, we manufacture and
market products that provide fast, easy and effective assistance
to homeowners who seek to nurture beautiful, weed- and pest-free
lawns, gardens and indoor plants. These products are sold under
brand names that people know and trust, and that incorporate
many of the best technologies available. In addition, we
manufacture and market a broad line of professional products
designed to meet the specific needs of commercial nurseries,
greenhouses and specialty crop growers in North America. Our
products include:
Turf
Builder®
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We sell a
complete line of granular lawn fertilizer and combination
products which include fertilizer and crabgrass control, weed
control or pest control under the Scotts® Turf
Builder® brand name. The Turf Builder® line of
products is designed to make it easy for do-it-yourself
consumers to select and properly apply the right product in the
right quantity for their lawns.
Miracle-Gro®
.
We sell a complete line of plant foods under the
Miracle-Gro® brand name. The leading product is a
water-soluble plant food that, when dissolved in water, creates
a diluted nutrient solution which is poured over plants or
sprayed through an applicator and rapidly absorbed by a
plants roots and leaves. Miracle-Gro® products are
specially formulated to give different kinds of plants the right
kind of nutrition. While Miracle-Gro® All-Purpose
Water-Soluble Plant Food is the leading product in the
Miracle-Gro® line by market share, the Miracle-Gro®
line includes other products such as Miracle-Gro® Rose
Plant Food, Miracle-Gro® Tomato Plant Food,
Miracle-Gro® Lawn Food and Miracle-Gro® Bloom
Booster®. Miracle-Gro continues to develop ways to improve
the convenience of its products for the consumer. The
Miracle-Gro® Garden Feeder provides consumers with an easy,
fast and effective way to feed all the plants in their garden.
We have also introduced a high quality, slow release line of
Miracle-Gro® plant foods for extended feeding convenience
sold as Miracle-Gro® Shake N Feed®.
Ortho®
.
We sell a broad line of weed control, indoor and outdoor pest
control and plant disease control products under the Ortho®
brand name. Ortho® products are available in aerosol,
liquid ready-to-
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use, concentrated, granular and dust forms.
Ortho® control products include Weed-B-Gon®,
Bug-B-Gon® Max, Home Defense®, Ortho®
Season-Long Grass & Weed Killer, Brush-B-Gon®,
RosePride®, Ortho-Klor®, and Orthene® Fire Ant
Killer.
Growing
Media.
We sell a complete line of
growing media products for indoor and outdoor uses under the
Miracle-Gro®, Scotts®, Hyponex®, Earthgro®
and Nature Scapes® brand names, as well as other labels.
These products include potting mix, garden soils, topsoil,
manures, sphagnum peat and decorative barks and mulches. The
addition of the Miracle-Gro® brand name and fertilizer to
potting mix and garden soils has turned previously low-margin
commodity products into value-added category leaders.
Roundup®
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In 1998, we entered into a long-term marketing agreement with
Monsanto and became Monsantos exclusive agent for the
marketing and distribution of consumer Roundup®
non-selective herbicide products in the consumer lawn and garden
market within the United States and other specified countries,
including Australia, Austria, Canada, France, Germany, Belgium,
Holland and the United Kingdom.
Branded
Plants.
We arrange for the sale of
high-quality annual plants to retailers. The annuals are
produced by independent growers according to a defined protocol
and branded with the Miracle-Gro® trademark, in accordance
with a licensing agreement. We receive a fee for each branded
plant that is sold to a retailer.
Other Consumer
Products.
We manufacture and
market several lines of high quality lawn spreaders under the
Scotts® brand name Edge Guard® Total
Performance spreaders, SpeedyGreen® rotary spreaders,
AccuGreen® drop spreaders and Handy Green® II
handheld spreaders. We sell a line of hose-end applicators for
water-soluble plant foods such as Miracle-Gro® products, a
line of pottery products, and lines of applicators under the
Ortho®, Dial N Spray®, and Pull N
Spray® trademarks for the application of certain insect
control products. We also sell numerous varieties and blends of
high quality grass seed, many of them proprietary, designed for
different conditions and geographies. These consumer grass seed
products are sold under the Scotts® Pure Premium®,
Scotts® Turf Builder®, Scotts® and
PatchMaster® brands.
North American
Professional.
We sell professional
products to commercial nurseries, greenhouses and specialty crop
growers in North America, the Caribbean and throughout Latin
America. Our professional products include a broad line of
sophisticated controlled-release fertilizers, water-soluble
fertilizers, pesticide products and wetting agents which are
sold under brand names that include Banrot®,
Miracle-Gro®, Osmocote®, Peters®, Poly-S®,
Rout®, ScottKote®, Sierrablen®, Shamrock®
and Sierra®.
Canada.
We
are the leading marketer of branded consumer lawn and garden
products in the Canadian market. We sell a full range of lawn
and garden fertilizer, control products, grass seed, spreaders,
and value-added growing media products under the Scotts®,
Turf Builder®, Miracle Gro®, Killex®, and
Roundup® brands.
Scotts
LawnService®
In addition to our products, we provide
residential lawn care, lawn aeration, tree and shrub care and
external pest control services through our Scotts
LawnService® business in the United States. These services
consist primarily of fertilizer, weed control, pest control and
disease control applications. As of September 30, 2004,
Scotts LawnService® had 68 Company-operated locations
serving 49 metropolitan markets and 74 independent
franchises primarily operating in secondary markets.
International
In our International segment, we sell consumer
lawn and garden products in over 25 countries outside of North
America. We also sell a broad line of professional products
throughout Europe, the Far East, Australia, New Zealand and
Japan to commercial nurseries, greenhouses and specialty
retailers.
Our International products and brand names vary
from country to country depending upon the market conditions,
brand name strength and the nature of our strategic
relationships in a given country. For example, in the United
Kingdom, we sell Miracle-Gro® plant fertilizers,
Weedol® and Pathclear® herbicides, EverGreen®
lawn fertilizers and Levington® growing media. Our other
international brands include KB® and
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Fertiligène® in France, Celaflor®,
Nexa-Lotte® and Substral® in Germany and Austria, and
ASEF®, KB® and Substral® in the Benelux countries.
For information concerning risks attendant to our
foreign operations, please see ITEM 7. MANAGEMENTS
DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF
OPERATIONS Forward-Looking Statements.
Smith &
Hawken®
Effective October 2, 2004, Scotts acquired
Smith & Hawken®, a leading brand in the fast
growing outdoor living and gardening lifestyle category.
Smith & Hawken® products, which include high-end
outdoor furniture, pottery, garden tools, gardening containers
and live goods, are sold in the United States through its 58
retail stores, as well as through catalog and Internet sales.
For further details concerning the acquisition of this business,
please refer to Note 5 to the Consolidated Financial
Statements.
Research and Development
We believe strongly in the benefits of research
and development, and we continually invest in research and
development to improve existing or develop new products,
manufacturing processes and packaging and delivery systems. Our
spending on research and development approximated 1.7%
($34.4 million), 1.6% ($30.4 million), and 1.5%
($26.2 million) of net sales in fiscal 2004, fiscal 2003,
and fiscal 2002, respectively. Our research and development
spending included $6.8 million, $6.3 million and
$5.3 million in fiscal 2004, fiscal 2003, and fiscal 2002,
respectively, related to environmental and regulatory expenses.
We believe that our long-standing commitment to innovation has
benefited us, as evidenced by a portfolio of patents worldwide
that support many of our fertilizers, grass seeds and
application devices. In addition to the benefits of our own
research and development, we benefit from the research and
development activities of our suppliers.
Our research and development worldwide
headquarters is located at the Dwight G. Scott Research Center
in Marysville, Ohio. We also have research and development
facilities in Levington, the United Kingdom; Chazay, France;
Heerlen, the Netherlands and Sydney, Australia, as well as
several research field stations located throughout the United
States.
Biotechnology
We believe that the development and
commercialization of innovative products is an important key to
our continued success.
We have a long history of dedication to
responsible research in search of more effective and easier to
use products, that are preferred by consumers and are better for
the environment. In particular, we have worked for over
75 years to create better products for the establishment
and maintenance of turfgrass. Plant breeding has been a part of
that research and development for the past 50 years. We
remain dedicated to being the technology leader in turfgrass
products. Today, that dedication results in research into
products that can be enhanced, not only with traditional plant
breeding, but also with proven agricultural biotechnology. This
research offers the long term promise of grasses that require
less maintenance, less water, and are even better for the
environment.
Before a product enhanced with biotechnology may
be sold in the United States, it must be deregulated
by appropriate governmental agencies. Deregulation involves
compliance with the rules and regulations of, and cooperation
with, the United States Department of Agriculture, Animal and
Plant Health Inspection Service (the USDA), the
United States Environmental Protection Agency (the
U.S. EPA) and/or the Food and Drug
Administration (the FDA). Therefore, any enhanced
product for which we seek commercialization through submission
of a petition for deregulation will be subjected to rigorous and
thorough governmental regulatory review.
More specifically, as part of the deregulation
process for any product enhanced with biotechnology, we are
required to present evidence to the USDA in the form of
scientifically rigorous studies showing that the product poses
no additional toxicological or ecological risk than products of
the same species that have not been enhanced with biotechnology.
We are also required to satisfy other agencies, such as the
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U.S. EPA and the FDA, as to their
appropriate areas of regulatory authority. This process
typically takes years to complete and also includes at least two
opportunities for public comment.
We submitted a petition for deregulation of a
non-residential turfgrass product enhanced with biotechnology to
the USDA on April 30, 2002. This turfgrass has been shown,
through our research trials, to provide simple, more flexible
and better weed control for golf courses in a manner that we
believe is more environmentally friendly. The USDA requested
additional information and data. We determined that it was more
expedient to withdraw the petition and submit a revised petition
that addressed the USDAs requests than to amend the
current petition. On October 3, 2002, we withdrew our
petition. We prepared a revised petition that addresses the
USDAs requests and submitted it on April 14, 2003.
The USDA has a variety of options in adjudicating a petition to
deregulate a biotechnology-derived plant product.
The USDA has decided to employ the formal Environmental Impact
Statement (EIS) process to judge the acceptability
of our petition for deregulation. Scotts welcomes this process
as the most thorough evaluative step available to the USDA.
There can be no assurance that our petition for
deregulation of this turfgrass product enhanced with
biotechnology will be approved, or that if approved and
commercially introduced, it will generate any revenues or
contribute to our earnings.
Trademarks, Patents and Licenses
The Scotts®, Miracle-Gro®,
Hyponex®, Smith & Hawken® and Ortho®
brand names and logos, as well as a number of product
trademarks, including Turf Builder®, Osmocote® and
Peters®, are federally and/or internationally registered
and are considered material to our business. We regularly
monitor our trademark registrations, which are generally
effective for ten years, so that we can renew those nearing
expiration.
As of September 30, 2004, we held 96 issued
patents in the United States covering fertilizer, chemical and
growing media compositions and processes; grass varieties; and
applicator and sprayer devices. Many of these patents have also
been issued internationally, bringing our total worldwide patent
portfolio to 443. United States and International patents
provide patent protection generally extending to 20 years
from the date of filing, subject to the payment of applicable
governmental maintenance and annuity fees. Accordingly, many of
our patents will extend well into the next decade.
In addition, we continue to file new patent
applications each year. Currently, we have 141 pending patent
applications worldwide. We also hold exclusive and non-exclusive
patent licenses from various raw material suppliers, permitting
the use and sale of additional patented fertilizers and
pesticides.
During fiscal 2004, we were granted three United
States and 24 international patents. The new U.S. patents
cover coated fertilizers that are specifically formulated to act
as starter fertilizers for new plantings; coated fertilizers
having coatings that can be triggered to begin nutrient release
at specific times and growing media prepared from surfactants
mixed with coir material to provide controlled nutrient release
characteristics. Internationally, we continue to extend patent
coverage of our core fertilizer technologies including
controlled-release and water-soluble products. We also are
extending protection of our developments in regard to
aquaculture, growing media, applicator and sprayer technologies
to additional countries within our Canadian, European and Asia/
Pacific markets. Significant accomplishments are the extension
of our coir/peat international patent coverage, our
Grasshopper applicator products within the European
markets, our Pull N Spray sprayer in New
Zealand and additional coverage of our Ortho applicator
technology in both Canada and Japan.
Two patents are scheduled to expire in fiscal
2005. The loss of these patents is not expected to materially
affect the business. We have one patent currently being opposed
by a third party in Europe. In regard to this opposed patent,
the European Patent Office (EPO) earlier in calendar year
2004 rendered a favorable decision. However, the opposing party
has appealed that decision. A ruling on the appeal is not
expected until calendar year 2006. An unfavorable ruling by the
EPO in the appeal could materially affect our indoor pest
control market share in Germany.
Roundup® Marketing Agreement
On September 30, 1998, we entered into a
marketing agreement with Monsanto and became Monsantos
exclusive agent for the marketing and distribution of consumer
Roundup® products (with
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additional rights to new products containing
glyphosate or other similar non-selective herbicides) in the
consumer lawn and garden market within the United States and
other specified countries, including Australia, Austria, Canada,
France, Germany and the United Kingdom.
Under the marketing agreement, we and Monsanto
are jointly responsible for developing global consumer and trade
marketing programs for consumer Roundup®. We have assumed
responsibility for sales support, merchandising, distribution
and logistics for Roundup®. Monsanto continues to own the
consumer Roundup® business and provides significant
oversight of its brand. In addition, Monsanto continues to own
and operate the agricultural Roundup® business.
We are compensated under the marketing agreement
based on the success of the consumer Roundup® business in
the markets covered by the agreement. We receive a graduated
commission to the extent that the earnings before interest and
taxes of the consumer Roundup® business in the included
markets exceed specified thresholds. Regardless of these
earnings, we are required to make an annual contribution payment
against the overall expenses of the Roundup® business. For
fiscal 2004, and until 2018 or the earlier termination of the
agreement, the minimum annual contribution payment is
$25 million and may be higher if certain significant
earnings targets are achieved.
Our net commission under the marketing agreement
is equal to the graduated commission amount described above,
less the applicable contribution payment and amortization of the
marketing rights advance payment. For fiscal 2004 and fiscal
2003, the net commission was $28.5 million and
$17.6 million, respectively. For further details, see
Note 3 to the Consolidated Financial Statements.
The marketing agreement has no definite term,
except as it relates to the European Union countries. With
respect to the European Union countries, the initial term of the
marketing agreement extends through September 30, 2005. The
parties may agree to renew the agreement with respect to the
European Union countries for three successive terms ending on
September 30, 2008, 2015 and 2018, with a separate
determination being made by the parties at least six months
prior to the expiration of each such term as to whether to
commence a subsequent renewal term. However, if Monsanto does
not agree to any of the renewal terms with respect to the
European Union countries, the commission structure will be
recalculated in a manner likely to be favorable to us.
Monsanto has the right to terminate the marketing
agreement upon certain specified events of default by Scotts,
including an uncured material breach, material fraud, material
misconduct or egregious injury to the Roundup® brand.
Monsanto also has the right to terminate the agreement upon a
change of control of Monsanto or the sale of the consumer
Roundup® business. In addition, Monsanto may terminate the
agreement within specified regions, including North America, for
specified declines in the consumer Roundup® business.
We have rights similar to Monsantos to
terminate the marketing agreement upon an uncured material
breach, material fraud or material willful misconduct by
Monsanto. In addition, we may terminate the agreement upon
Monsantos sale of the consumer Roundup® business or
in certain other circumstances, in which case we would not be
able to collect the termination fee described below.
If Monsanto terminates the marketing agreement
upon a change of control of Monsanto or the sale of the consumer
Roundup® business prior to September 30, 2008, we will
be entitled to a termination fee in excess of $100 million.
If we terminate the agreement upon an uncured material breach,
material fraud or material willful misconduct by Monsanto, we
will be entitled to receive a termination fee in excess of
$100 million if the termination occurs prior to
September 30, 2008. The termination fee declines over time
from in excess of $100 million to a minimum of
$16 million for terminations between September 30,
2008 and September 30, 2018.
Monsanto has agreed to provide us with notice of
any proposed sale of the consumer Roundup® business, allow
us to participate in the sale process and negotiate in good
faith with us with respect to a sale. In the event that we
acquire the consumer Roundup® business in such a sale, we
would receive credit against the purchase price in the amount of
the termination fee that would otherwise have been paid to us
upon termination by Monsanto of the marketing agreement upon the
sale. If Monsanto decides to sell the consumer Roundup®
business to another party, we must let Monsanto know whether we
intend to terminate the marketing agreement and forfeit any
right to a termination fee or whether we will agree to
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continue to perform under the agreement on behalf
of the purchaser, unless and until the purchaser terminates our
services and pays any applicable termination fee.
Competition
Each of our segments participates in markets that
are highly competitive. Many of our competitors sell their
products at prices lower than ours, and we compete primarily on
the basis of product quality, product performance, supply chain
efficiencies, value, brand strength and advertising.
In the North American consumer do-it-yourself
lawn and garden markets and pest control markets, we compete
primarily against control label products as well as
branded products. Control label products are those
sold under a retailer-owned label or a supplier-owned label,
which are sold exclusively at a specific retail chain. The
control label products that we compete with include Vigoro®
products sold at Home Depot, Sta-Green® products sold at
Lowes, and KGro® products sold at Kmart. Our
competitors in branded lawn and garden products and the consumer
pest control markets include United Industries Corporation,
Bayer AG, Central Garden & Pet Company, Garden Tech,
Enforcer Products, Inc., Green Light Company and Lebanon
Chemical Corp.
With respect to growing media products, in
addition to nationally distributed, branded competitive
products, we face competition from regional competitors who
compete primarily on the basis of price for commodity growing
media business.
In the North American professional horticulture
markets, we face a broad range of competition from numerous
companies ranging in size from multi-national chemical and
fertilizer companies such as Dow AgroSciences Company, Uniroyal
Chemical Corporation and Chisso-Asahi Fertilizer Co. Ltd., to
smaller, specialized companies such as Pursell Technologies,
Inc., Sun Gro-U.S. (a division of Hines Horticulture, Inc.)
and Fafard, Inc. Some of these competitors have significant
financial resources and research departments.
TruGreen-ChemLawn®, a division of
ServiceMaster, has the leading market share in the
U.S. lawn care service market and has a substantially
larger share of this market than Scotts LawnService®.
The International professional horticulture
markets in which we compete are also very competitive,
particularly the markets for controlled-release and
water-soluble fertilizer products. We have numerous U.S. and
European competitors in these international markets, including
Pursell Industries, Inc., Compo GmbH, a subsidiary of
Kali & Salz, Norsk Hydro ASA, Haifa Chemicals Ltd. and
Kemira Oyj. We also face competition from control label products.
Internationally, we face strong competition in
the consumer do-it-yourself lawn and garden market, particularly
in Europe. Our competitors in the European Union include Bayer
AG, Kali & Salz (Compo, Algoflash brands) and a variety
of local companies.
Significant Customers
Approximately 73% of our worldwide net sales in
fiscal 2004 were made by our North America segment. Within the
North America segment, approximately 36% of our net sales in
fiscal 2004 were made to Home Depot, 18% to Wal*Mart and 13% to
Lowes. We face strong competition for the business of
these significant customers. The loss of any of these customers
or a substantial decrease in the volume or profitability of our
business with any of these customers could have a material
adverse effect on our earnings and profits.
Strategic Initiatives
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International Profit Improvement
Plan
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In August 2002, we announced an initiative to
reduce costs and improve the profitability of our European
consumer and professional businesses. The original plan called
for an investment of between $50 million and
$60 million in these businesses by the end of 2005. We now
expect to invest between $45 million and $50 million
over this time frame by leveraging high-value, lower risk
initiatives to drive significant improvement in the
profitability of these businesses. Approximately 25% of the
expected investment is for capital expenditures, primarily for
the installation of an Enterprise Resource Planning
(ERP) system in our largest European operations (France,
Germany and the United Kingdom). The project
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also involves reorganization and rationalization
of our European supply chain, increased sales force productivity
and a shift to pan-European category management of our product
portfolio that will constitute approximately 75% of the expected
investment. As part of this initiative, restructuring and other
charges will be incurred at various times.
Under the plan, profitability has improved, but
the International business continues to perform below
expectations. As such, we are exploring all of our options for
the International business, with the goal of improving
shareholder value. For further information concerning the
restructuring charges incurred in fiscal years 2004, 2003 and
2002, see Note 4 to the Consolidated Financial Statements.
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Developing Strong Relationships with Key
Retailers
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We believe that our leading brands and our
industry-leading media advertising make our products
traffic builders at retail locations. In addition,
we believe our leading full line of branded consumer lawn and
garden products gives us an advantage in selling to retailers
who value the efficiency of dealing with a limited number of
suppliers. We have made significant investments in the past few
years to establish business development teams at Home Depot,
Wal*Mart, Lowes and at other national accounts to work
with their buyers and supply chain management to maximize mutual
sales opportunities and improve the efficient distribution of
products. In addition, we serve as the lawn and garden category
advisor for Wal*Mart and Kmart. We are also the largest supplier
of consumer lawn and garden products to the hardware co-op
channel.
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Enhancing Market Leadership Through
Consumer-Focused Brand Management
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We intend to continue to execute our successful
marketing strategies used to strengthen our leading market
positions. In fiscal 2004, we invested approximately
$105 million on advertising which we believe is better
targeted to our key consumer audience and focused on
Scotts product superiority. We believe that our approach
to marketing, which balances consumer-directed advertising (e.g.
prime time television spots, direct mail and Internet marketing)
with retailer-oriented promotions, builds brand awareness and
drives product sales growth. We have grown sales, increased
market share and expanded the lawn and garden category over the
past five years through successful execution of this strategy
for our four principal brands Scotts®,
Miracle-Gro®, Ortho® and Roundup®. We market and
distribute Roundup® products exclusively to the consumer
lawn and garden market in the United States and certain other
countries on behalf of Monsanto. Our strategy is to grow the
overall consumer lawn and garden category and to capture
substantially all of this growth.
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Pursuing Attractive Growth
Initiatives
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We believe that the power of our brands provides
us with significant opportunities to expand our business into
adjacent lawn and garden categories. To pursue these
opportunities, at the end of fiscal 2002, we created a New
Business Development Group within North America. This group has
focused on extending Scotts brands into adjacent consumer
lawn and garden categories that are currently not characterized
by branded, value-added products. The group is also responsible
for developing underdeveloped sales channels, such as grocery
and drug stores, and improving our business with independent
retailers through a combination of tailored programs and unique
products or packaging. In fiscal 2003, we acquired two pottery
distribution companies and are finalizing plans to introduce a
value-added line of pottery products with a highly efficient
distribution model, first in the southeastern United States with
a major retailer, and later on a national basis. In October
2004, we acquired Smith & Hawken®, a leading brand
in the fast growing outdoor living and gardening lifestyle
category. The addition of the Smith & Hawken®
brand and its network of retail stores, catalog and Internet
sales will be the foundation for our future expansion into
outdoor living as we look to expand into adjacent
lawn and garden categories.
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Expanding Scotts LawnService®
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The number of lawn owners who want to maintain
their lawns and gardens but do not want to do it themselves
represents a significant portion of the total market. We
recognize that our portfolio of well-known brands provides us
with a unique ability to extend our brands into the lawn and
garden service business. We believe that the strength of our
brands provides us with a significant competitive advantage
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in acquiring new customers and we have spent the
past several years developing our Scotts LawnService®
business model. The business has grown significantly from
revenues of approximately $42 million in fiscal 2001 to
approximately $135 million in fiscal 2004. The majority of
this growth has been fueled by geographic expansion,
acquisitions and organic growth fueled by our highly-effective
direct marketing programs. We invested approximately
$4 million of capital in lawn service acquisitions in
fiscal 2004, down considerably from investment levels in prior
years. In addition, we invested approximately $5.2 million
to buy out the minority owners in the Scotts LawnService®
business. We anticipate continuing to make selective
acquisitions in fiscal 2005 and beyond. Significant investments
will continue to be made in our Scotts LawnService®
business infrastructure with the focus being to continually
improve our customer service throughout the organization.
Over the past several years, we have focused on
building world-class manufacturing and distribution
capabilities. We have successfully developed this expertise
through both significant investments and incorporation of supply
chain related metrics into our key business and incentive
measures. We have invested, and continue to invest, in systems
to allow us to better capture and analyze supply chain
information. For instance, in fiscal 2001, we completed
implementation of the ERP software system for our North American
businesses at a cost of approximately $55 million. More
recently we, as part of our Profit Improvement Plan for
International, have installed the ERP software system at our
major foreign locations. This level of investment and focus has
allowed us to develop what we believe is a significant
competitive advantage in serving our retail customers. We have
significantly improved customer service rates which, coupled
with more closely tying shipments to when the consumer purchases
Scotts products from the retail shelf, has allowed our
customers to improve inventory turns and reduce average
inventory levels. The investments we have made in our production
facilities have improved manufacturing flexibility, allowing us
to improve our inventory turns and reduce our average inventory
levels as well.
Seasonality and Backlog
Our business is highly seasonal with
approximately 73% of our net sales occurring in our combined
second and third quarters of both fiscal 2004 and fiscal 2003.
Consistent with prior years, we anticipate that
significant orders for the upcoming spring season will start to
be received late in the winter and continue through the spring
season. Historically, substantially all orders are received and
shipped within the same fiscal year with minimal carryover of
open orders at the end of the fiscal year.
Raw Materials
We purchase raw materials for our products from
various sources that we presently consider to be adequate, and
no one source is considered essential to any of our segments or
to our business as a whole. We are subject to market risk from
fluctuating market prices of certain raw materials, including
urea and other chemicals as well as paper and plastic products.
Our objectives surrounding the procurement of these materials
are to ensure continuous supply and to minimize costs. We seek
to achieve these objectives through negotiation of contracts
with favorable terms directly with vendors. We do not enter into
forward contracts or other market instruments as a means of
minimizing our risk exposures on these materials but, when
appropriate, we will procure a certain percentage of our needs
in advance of the season to secure pre-determined prices.
Manufacturing and Distribution
We manufacture products for our North American
consumer business at our facilities in Marysville, Ohio;
Ft. Madison, Iowa and Temecula, California, as well as use
a number of third party contract packers in the United States
and Canada. In addition, the Company manufactures growing media
products in 23 regional facilities located throughout the United
States. The primary distribution centers for our North American
consumer business are managed by Scotts and strategically placed
across the United States.
We also manufacture horticultural products for
our North America and International professional businesses at a
leased fertilizer manufacturing facility in Charleston, South
Carolina and a Company-owned
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site in Heerlen, the Netherlands. Certain
products are also produced for our professional businesses at
other Company-owned facilities and subcontractors in the United
States and Europe. The majority of shipments to customers are
made via common carriers through distributors in the United
States and a network of public warehouses and distributors in
Europe.
We manufacture the non-growing media products for
our International business at our facilities in Howden, the
United Kingdom and Bourth, France, as well as use a number of
third party contract packers. The primary distribution centers
for our International businesses are located in the United
Kingdom, France and Germany and are managed by a logistics
provider.
The growing media products for our International
segment are produced at our facilities in Hatfield, the United
Kingdom and Hautmont, France and at a number of third party
contract packers. Growing media products are generally shipped
direct without passing through either a distribution center or
mixing warehouse.
Employees
As of September 30, 2004, we employed
3,966 full-time employees in the United States and an
additional 1,019 full-time employees located outside the
United States. During peak sales and production periods, we
utilize seasonal and temporary labor.
None of our U.S. employees are members of a
union. Approximately 110 of our full-time U.K. employees are
members of the Transport and General Workers Union and have full
collective bargaining rights. An undisclosed number of our
full-time employees at our office in Ecully, France are members
of the Confederation Francaise Democratique du Travail and
Confederation Generale du Travail, participation in which is
confidential under French law. In addition, a number of union
and non-union full-time employees are members of works councils
at three sites in Bourth, Hautmont and Ecully, France, and a
number of non-union employees are members of works councils in
Ingelheim, Germany. In the Waardenburg office in the
Netherlands, a small number of the approximately 130 employees
are members of a workers union, but we are not responsible for
collective bargaining negotiations with this union. In the
Netherlands, we are governed by the Works Councils Act with
respect to the union. Works councils represent employees on
labor, employment matters and manage social benefits.
We believe we have good relationships with our
employees, both unionized and non-unionized, in the United
States and internationally.
Environmental and Regulatory
Considerations
Local, state, federal and foreign laws and
regulations relating to environmental matters affect us in
several ways. In the United States, all products containing
pesticides must be registered with the U.S. EPA (and
similar state agencies) before they can be sold. The inability
to obtain or the cancellation of any such registration could
have an adverse effect on our business, the severity of which
would depend on the products involved, whether another product
could be substituted and whether our competitors were similarly
affected. We attempt to anticipate regulatory developments and
maintain registrations of, and access to, substitute active
ingredients, but there can be no assurance that we will continue
to be able to avoid or minimize these risks. Fertilizer and
growing media products are also subject to state and foreign
labeling regulations. Our manufacturing operations are subject
to waste, water and air quality permitting and other regulatory
requirements of federal and state agencies.
The Food Quality Protection Act, enacted by the
U.S. Congress in August 1996, establishes a standard for
food-use pesticides, which standard is the reasonable certainty
that no harm will result from the cumulative effects of
pesticide exposures. Under this act, the U.S. EPA is
evaluating the cumulative risks from dietary and non-dietary
exposures to pesticides. The pesticides in our products, certain
of which may be used on crops processed into various food
products, are typically manufactured by independent third
parties and continue to be evaluated by the U.S. EPA as
part of this exposure risk assessment. The U.S. EPA or the
third party registrant may decide that a pesticide we use in our
products will be limited or made unavailable to us. We cannot
predict the outcome or the severity of the effect of these
continuing evaluations.
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In addition, the use of certain pesticide and
fertilizer products is regulated by various local, state,
federal and foreign environmental and public health agencies.
These regulations may include requirements that only certified
or professional users apply the product or that certain products
be used only on certain types of locations (such as not
for use on sod farms or golf courses), may require users
to post notices on properties to which products have been or
will be applied, may require notification to individuals in the
vicinity that products will be applied in the future or may ban
the use of certain ingredients. We believe that we are operating
in substantial compliance with, or taking action aimed at
ensuring compliance with, these laws and regulations.
State and federal authorities generally require
growing media facilities to obtain permits (sometimes on an
annual basis) in order to harvest peat and to discharge storm
water run-off or water pumped from peat deposits. The state
permits typically specify the condition in which the property
must be left after the peat is fully harvested, with the
residual use typically being natural wetland habitats combined
with open water areas. We are generally required by these
permits to limit our harvesting and to restore the property
consistent with the intended residual use. In some locations,
these facilities have been required to create water retention
ponds to control the sediment content of discharged water.
Regulations and environmental concerns also exist
surrounding peat extraction in the United Kingdom and the
European Union. In August 2000, English Nature, the nature
conservation advisory body to the United Kingdom government,
notified us that three of our peat harvesting sites in the
United Kingdom were under consideration as possible
Special Areas of Conservation under European Union
law. In April 2002, working in conjunction with Friends of the
Earth (United Kingdom), we reached agreement with English Nature
to transfer our interests in the properties and for the
immediate cessation of all but a limited amount of peat
extraction on one of the three sites. As a result of this
agreement, we have withdrawn our objection to the proposed
European designations as Special Areas of Conservation and will
undertake restoration work on the sites, for which we will
receive additional consideration from English Nature. We believe
that we have sufficient raw material supplies available to
replace the peat extracted from such sites.
Regulatory Actions
In June 1997, the Ohio Environmental Protection
Agency (the Ohio EPA) initiated an enforcement
action against us with respect to alleged surface water
violations and inadequate treatment capabilities at our
Marysville, Ohio facility and seeking corrective action under
the federal Resource Conservation and Recovery Act. The action
relates to several discontinued on-site disposal areas which
date back to the early operations of the Marysville facility
that we had already been assessing and, in some cases,
remediating, on a voluntary basis. On December 3, 2001, an
agreed judicial Consent Order was submitted to the Union County
Common Pleas Court and was entered by the court on
January 25, 2002.
Now that the Consent Order has been entered, we
have paid a $275,000 fine and must satisfactorily remediate the
Marysville site. We have continued our remediation activities
with the knowledge and oversight of the Ohio EPA. We completed
an updated evaluation of our expected liability related to this
matter based on the fine paid and remediation actions that we
have taken and expect to take in the future. As a result, we
accrued an additional $3.0 million in the third quarter of
fiscal 2002 to increase our reserve based on the latest
estimates.
In addition to the dispute with the Ohio EPA, we
are negotiating with the Philadelphia District of the
U.S. Army Corps of Engineers regarding the terms of site
remediation and the resolution of the Corps civil penalty
demand in connection with our prior peat harvesting operations
at our Lafayette, New Jersey facility. We are also addressing
remediation concerns raised by the Environment Agency of the
United Kingdom with respect to emissions to air and groundwater
at our Bramford (Suffolk), the United Kingdom facility. We have
reserved for our estimates of probable costs to be incurred in
connection with each of these matters.
At September 30, 2004, $6.0 million was
accrued for the environmental and regulatory matters described
herein, the majority of which is for site remediation. Most of
the costs accrued as of September 30, 2004 are expected to
be paid through fiscal 2007; however, payments could be made for
a period thereafter.
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We believe that the amounts accrued as of
September 30, 2004 are adequate to cover our known
environmental exposures based on current facts and estimates of
likely outcome. However, the adequacy of these accruals is based
on several significant assumptions, including the following:
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that we have identified all of the significant
sites that must be remediated;
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that there are no significant conditions of
potential contamination that are unknown to us; and
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that with respect to the agreed judicial Consent
Order in Ohio, the potentially contaminated soil can be
remediated in place rather than having to be removed and only
specific stream segments will require remediation as opposed to
the entire stream.
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If there is a significant change in the facts and
circumstances surrounding these assumptions, it could have a
material impact on the ultimate outcome of these matters and our
results of operations, financial position and cash flows.
During fiscal 2004, 2003, and 2002 we expensed
approximately $3.3 million, $1.5 million, and
$5.4 million for environmental matters. There were no
material capital expenditures in fiscal 2004, 2003 or 2002
related to environmental or regulatory matters.
Financial Information About Geographic
Areas
For certain information concerning our
international revenues and long-lived assets, see ITEM 7.
MANAGEMENTS DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION
AND RESULTS OF OPERATIONS and Note 21 to the
Consolidated Financial Statements.
ITEM 3. LEGAL
PROCEEDINGS
As noted in the discussion in ITEM 1.
BUSINESS Environmental and Regulatory
Considerations and
ITEM 1. BUSINESS Regulatory
Actions, we are involved in several pending environmental
matters. We believe that our assessment of contingencies is
reasonable and that related reserves, in the aggregate, are
adequate; however, there can be no assurance that the final
resolution of these matters will not have a material adverse
affect on our results of operations, financial position and cash
flows.
Pending material legal proceedings are as follows:
AgrEvo Environmental Health, Inc.
On June 3, 1999, AgrEvo Environmental
Health, Inc. (AgrEvo) (which subsequently changed
its name to Aventis Environmental Health Science USA LP) filed a
complaint in the U.S. District Court for the Southern
District of New York (the New York Action), against
The Scotts Company, a subsidiary of The Scotts Company and
Monsanto seeking damages and injunctive relief for alleged
antitrust violations and breach of contract by The Scotts
Company and its subsidiary and antitrust violations and tortious
interference with contract by Monsanto. The Scotts Company
purchased a consumer herbicide business from AgrEvo in May 1998.
AgrEvo claims in the suit that The Scotts Companys
subsequent agreement to become Monsantos exclusive sales
and marketing agent for Monsantos consumer Roundup®
business violated the federal antitrust laws. AgrEvo contends
that Monsanto attempted to or did monopolize the market for
non-selective herbicides and conspired with The Scotts Company
to eliminate the herbicide The Scotts Company previously
purchased from AgrEvo, which competed with Monsantos
Roundup®. AgrEvo also contends that The Scotts
Companys execution of various agreements with Monsanto,
including the Roundup® marketing agreement, as well as The
Scotts Companys subsequent actions, violated agreements
between AgrEvo and The Scotts Company.
AgrEvo is requesting damages as well as
affirmative injunctive relief, and seeking to have the court
invalidate the Roundup® marketing agreement as violative of
the federal antitrust laws. Under the indemnification provisions
of the Roundup® marketing agreement, Monsanto and The
Scotts Company each have requested that the other indemnify
against any losses arising from this lawsuit.
On January 10, 2003, The Scotts Company
filed a supplemental counterclaim against AgrEvo for breach of
contract. The Scotts Company alleges that AgrEvo owes The Scotts
Company for amounts that The Scotts Company overpaid to AgrEvo.
The Scotts Companys counterclaim is now part of the
underlying litigation. A trial date has been set for
February 22, 2005.
The Scotts Company believes that AgrEvos
claims in these matters are without merit and is vigorously
defending against them. If the above actions are determined
adversely to The Scotts Company, the result could have a
material adverse effect on The Scotts Companys results of
operations, financial position and cash flows. Any potential
exposure that The Scotts Company may face cannot be reasonably
estimated. Therefore, no accrual has been established related to
these matters.
Central Garden & Pet
Company
The Scotts Company v.
Central Garden, Southern District of Ohio
On June 30, 2000, The Scotts Company filed
suit against Central Garden & Pet Company
(Central Garden) in the U.S. District Court for
the Southern District of Ohio (the Ohio Action) to
recover approximately $24 million in accounts receivable
and additional damages for other breaches of duty.
Central Garden filed counterclaims including
allegations that The Scotts Company and Central Garden had
entered into an oral agreement in April 1998 whereby The Scotts
Company would allegedly share with Central Garden the benefits
and liabilities of any future business integration between The
Scotts Company and Monsanto. The court dismissed a number of
Central Gardens counterclaims as well as The Scotts
Companys claims that Central Garden breached other duties
owed to The Scotts Company. On April 22, 2002, a jury
returned a verdict in favor of The Scotts Company of
$22.5 million and for Central Garden on
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its remaining counterclaims in an amount of
approximately $12.1 million. Various post-trial motions
were filed. As a result of those motions, the trial court has
reduced Central Gardens verdict by $750,000, denied
Central Gardens motion for a new trial on two of its
counterclaims and granted the parties pre-judgment interest on
their respective verdicts. On September 22, 2003, the court
entered a final judgment, which provided for a net award to The
Scotts Company of approximately $14 million, together with
interest at 2.31% through the date of payment. Central Garden
has appealed and The Scotts Company has cross-appealed from that
final judgment.
Central Garden v. The
Scotts Company & Pharmacia, Northern District of
California
On July 7, 2000, Central Garden filed suit
against The Scotts Company and Pharmacia in the
U.S. District Court for the Northern District of California
(San Francisco Division) alleging various claims, including
breach of contract and violations of federal antitrust laws, and
seeking an unspecified amount of damages and injunctive relief.
On April 15, 2002, The Scotts Company and Central Garden
each filed summary judgment motions in this action. On
June 26, 2002, the court granted summary judgment in favor
of The Scotts Company and dismissed all of Central Gardens
then remaining claims. That judgment has been affirmed by the
United States Court of Appeals.
Although The Scotts Company has prevailed
consistently and extensively in the litigation with Central
Garden, some of the decisions in The Scotts Companys favor
are subject to appeal and possible further proceedings. If, upon
appeal or otherwise, the above actions are determined adversely
to The Scotts Company, the result could have a material adverse
affect on The Scotts Companys results of operations,
financial position and cash flows. The Scotts Company believes
that it will continue to prevail in the Central Garden matters
and that any potential exposure that The Scotts Company may face
cannot be reasonably estimated. Therefore, no accrual has been
established related to the claims brought against The Scotts
Company by Central Garden, except for amounts ordered paid to
Central Garden in the Ohio Action. The Scotts Company believes
it has adequate reserves recorded for the amounts it may
ultimately be required to pay.
U.S. Horticultural Supply, Inc. (F/ K/ A
E.C. Geiger, Inc.)
On February 7, 2003, U.S. Horticultural
Supply (Geiger) filed suit against The Scotts
Company in the U.S. District Court for the Eastern District
of Pennsylvania. Geiger alleged claims of breach of contract,
promissory estoppel, and a violation of federal antitrust laws,
and seeks an unspecified amount of damages. Geigers
promissory estoppel claims have been dismissed. The parties have
commenced discovery on the antitrust and breach of contract
claims. No trial date has been set.
On February 2, 2004, Geiger filed for
bankruptcy protection pursuant to Chapter 11 of the United
States Bankruptcy Code. Geiger has filed an adversary proceeding
as part of the bankruptcy alleging that The Scotts Company
interfered with an agreement between Geiger and the purchaser of
its operating assets and seeks damages in an unspecified amount.
On November 5, 2004, Geiger filed another
suit against The Scotts Company in the U.S. District Court
for the Eastern District of Pennsylvania. This complaint alleges
that Scotts conspired with another distributor, Griffin
Greenhouse Supplies, Inc., to restrain trade in the
horticultural products market, in violation of Sections 1
and 57 of the Sherman Antitrust Act.
The Scotts Company believes that all of
Geigers claims are without merit and intends to vigorously
defend against them. If any of the above actions are determined
adversely to The Scotts Company, the result could have a
material adverse effect on The Scotts Companys results of
operations, financial position and cash flows. Any potential
exposure that The Scotts Company may face cannot be reasonably
estimated. Therefore, no accrual has been established related to
this matter.
The Scotts Company v. Aventis S.A. and
Starlink Logistics, Inc.
On August 9, 2002, The Scotts Company filed
suit against Aventis S.A. and its wholly-owned subsidiary
Starlink Logistics, Inc. in the U.S. District Court for the
Southern District of Ohio. In the complaint, The Scotts Company
alleges it is entitled to injunctive and monetary relief arising
from Aventis and Starlinks interference with The
Scotts Companys contractual right to purchase a company
called TechPac, L.L.C. from one of Aventis former
subsidiaries, Aventis CropScience. The complaint alleges that
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pursuant to a contract between The Scotts Company
and a predecessor-in-interest to Aventis CropScience, Aventis
CropScience was obligated to make a bona fide offer to sell its
interest in TechPac to The Scotts Company. The complaint further
alleges that Aventis directed Aventis CropScience to make a
belated sham offer to The Scotts Company and that later, upon
the sale of Aventis CropScience to Bayer AG, Aventis transferred
ownership of TechPac to Starlink, an act which has made it
impossible for Aventis CropSciences successor-in-interest
to make a bona fide offer to sell TechPac to The Scotts Company.
In this suit, The Scotts Company seeks to ensure
that it is able to exercise its right to receive a bona fide
offer to acquire TechPac, and The Scotts Company seeks to
recover compensatory and punitive damages in an amount as yet
undetermined for Aventis and Starlinks interference
with The Scotts Companys right to receive such an offer.
On October 4, 2002, Starlink filed a motion to dismiss the
complaint on jurisdictional grounds. On December 17, 2002,
Aventis filed a similar motion. On April 23, 2004, the
court dismissed the action without prejudice.
The Scotts Company appealed the dismissal to the
United States Court of Appeals for the Sixth Circuit, where the
appeal remains pending. In addition, The Scotts Company and
certain subsidiaries filed an action against Aventis, Starlink
and others, in the Court of Common Pleas of Union County, Ohio.
The defendants removed that action to the United States District
Court for the Southern District of Ohio, where it is currently
pending as Civil Action No. 04-CV-352.
Other
The Scotts Company has been named a defendant in
a number of cases alleging injuries that the lawsuits claim
resulted from exposure to asbestos-containing products,
apparently based on The Scotts Companys historic use of
vermiculite in certain of its products. The complaints in these
cases are not specific about the plaintiffs contacts with
The Scotts Company or its products. The Scotts Company in each
case is one of numerous defendants and none of the claims seeks
damages from The Scotts Company alone. The Scotts Company
believes that the claims against it are without merit and is
vigorously defending them. It is not currently possible to
reasonably estimate a probable loss, if any, associated with the
cases and, accordingly, no accrual or reserves have been
recorded in The Scotts Companys consolidated financial
statements. There can be no assurance that these cases, whether
as a result of adverse outcomes or as a result of significant
defense costs, will not have a material adverse effect on The
Scotts Company, its financial condition or its results of
operations.
The Scotts Company is reviewing agreements and
policies that may provide insurance coverage or indemnity as to
these claims and is pursuing coverage under some of these
agreements, although there can be no assurance of the results of
these efforts.
We are involved in other lawsuits and claims
which arise in the normal course of our business. In our
opinion, these claims individually and in the aggregate are not
expected to result in a material adverse effect on our results
of operations, financial position or cash flows.
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