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The following is an excerpt from a 10-K SEC Filing, filed by RIGHTCHOICE MANAGED CARE INC on 3/25/1999.
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RIGHTCHOICE MANAGED CARE INC - 10-K - 19990325 - BUSINESS

ITEM 1. BUSINESS

GENERAL DESCRIPTION OF BUSINESS

RightCHOICE Managed Care, Inc., (RightCHOICE, RIT or the company) is the largest provider of managed health care benefits in Missouri, in terms of members. As of December 31, 1998, RightCHOICE served approximately 2.1 million members, a large proportion of whom reside in metropolitan St. Louis, Missouri. The company offers a comprehensive array of managed health care products and services that the company segregates into two distinct segments. Note 14 entitled "Segment information" of Part II, Item 8, Financial Statements and Supplementary Data, contains financial information relating to the company's segments. The company's underwritten segment includes preferred provider organization (PPO), point-of- service (POS), health maintenance organization (HMO), Medicare supplement, and specialty managed care, as well as managed indemnity benefit plans. The company's self-funded segment includes third- party administrator (TPA), administrative services only (ASO), and network rental services for self-insured organizations. The types of benefits provided by the products and services are comprised of hospital care, ambulatory and outpatient care, physician services, pharmacy, dental care, eye care, mental health care and health education. The company receives premium revenue in exchange for the assumption of both medical and administrative risks for its PPO, POS, HMO, Medicare supplement, specialty managed care and managed indemnity benefit plans. With respect to the TPA, ASO, and network rental services, the company generally assumes no responsibility for medical costs and receives compensation for the provision of administrative services. For the year ended December 31, 1998, approximately 63 percent of the company's revenues were from sales to insured employer groups (typically those with fewer than 100 employees); approximately 30 percent of the company's revenues were from underwritten sales to individuals; and approximately 7 percent of the company's revenues were from fees paid by self-funded employer groups (typically those with more than 100 employees).

The company was organized to own and operate all of the managed health care business of Blue Cross and Blue Shield of Missouri (BCBSMo). BCBSMo is the sole holder of the company's Class B Common Stock. The holders of Class A Common Stock have one vote per share, and the holders of Class B Common Stock have 10 votes per share. BCBSMo and the holders of the Class A Common Stock have control over approximately 97.6 percent and 2.4 percent, respectively, of the combined voting power of both classes of common stock. The company is a licensee of the Blue Cross and Blue Shield Association (BCBSA), the national trade association of Blue Cross and Blue Shield licensees, each of which holds exclusive right to use the Blue Cross and/or Blue Shield names, trademarks and service marks in specific geographic areas. Each licensee, including the company and BCBSMo, is an independent legal organization and is not responsible for the obligations of other BCBSA licensees. Pursuant to licenses from BCBSA, the company has the exclusive right to do business under the name Alliance Blue Cross Blue Shield and to use the Blue Cross and/or Blue Shield names, trademarks and service marks for all of the managed health care products and services it offers in 85 of the 115 counties in Missouri making up its service area. This service area has a population of approximately 3.9 million and includes four of the five largest cities in Missouri and excludes Kansas City. The company cannot, however, use those trademarks or service marks outside its licensed service area and therefore currently does business in unlicensed areas under the names Healthy Alliance Life Insurance Company (HALIC) and RightCHOICE Insurance Company (RIC). The company believes that the widespread and positive recognition of the Blue Cross and Blue Shield names, trademarks and service marks will continue to provide a significant marketing advantage in its service area, particularly as health care reform and competitive pressures narrow price differences among health care benefit plans. Additionally, the company believes that the importance of the trademarks and service marks may lead to cooperative affiliations of Blue Cross and Blue Shield licensees and may alleviate the need for unbranded products. If BCBSMo were to lose its right to use the names and trademarks, the company might also be at risk to lose the use of these names and trademarks. Note 13 entitled "Contingencies
- Status of Blue Cross and Blue Shield trademark licenses" of Part II, Item 8, Financial Statements and Supplementary Data, contains information describing litigation uncertainties with respect to the company's continued use of these names, trademarks, and service marks.

RightCHOICE Managed Care, Inc. is a Missouri corporation, incorporated in April 1994, doing business under the name Alliance Blue Cross Blue Shield. Unless the context otherwise requires, the terms "RightCHOICE," "RIT" and "the company" refer to RightCHOICE Managed Care, Inc. and its subsidiaries. The company's corporate offices are located at 1831 Chestnut Street, St. Louis, Missouri, 63103- 2275; telephone number (314) 923-4444.

MANAGED CARE PRODUCTS AND SERVICES

The company's established provider networks, substantial membership base and extensive administrative and processing capabilities enable the company to offer health care products and services tailored to meet the full spectrum of customer needs and preferences. The chart below illustrates the cost/choice characteristics of various managed care benefits offered by the company.

The chart included in the company's hardcopy 10-K displays the range of the company's managed care products relative to the product's flexibility and health care costs. Generally, products that are more flexible in terms of access to providers are also more expensive in terms of health care costs. This chart can be depicted by the following table in which products are listed in order of flexibility (more to less) and health care costs (higher to lower).

Product                               Type of Network

Traditional Managed Indemnity         Open Network
Alliance Programs                     Broad Network PPO
AllianceChoice                        Non-Gatekeeper POS
BlueCHOICE POS Plus                   Gatekeeper POS
BlueCHOICE                            Gatekeeper HMO

UNDERWRITTEN PRODUCTS

PPO PRODUCT GROUP

ALLIANCE PPO

The company's Alliance PPO is one of the largest PPOs in Missouri in terms of members and offers services to approximately 171,600 members (including approximately 41,500 members on a self-funded basis). The company believes that the Alliance PPO network also has the most extensive geographic coverage in Missouri, servicing 85 of the 115 counties in the state. In the St. Louis metropolitan area, the Alliance PPO network includes approximately 97 percent of all hospital beds.

The company's Alliance products incorporate many of the managed care characteristics of the company's POS and HMO products, including physician incentives, per diem hospital rates, large case management, pre-admission certification, concurrent review of hospital admissions and retrospective claims review. Alliance benefit plans also include mental health and chemical dependency programs, optional well-child care, and vision services. This broad range of Alliance benefit plans enables the subscriber to choose the mix of benefits that is suited to the subscriber's needs. Higher deductibles, coinsurance and out-of-pocket maximums and other financial incentives encourage subscribers to use network provider services.

The company's Alliance network is one of the largest in Missouri in terms of geographic scope and number of providers. The company has Alliance contracts with approximately 7,800 physicians and 96 hospitals. A HealthNet Blue PPO product is offered to both groups and individuals in southeast Missouri. There were approximately 5,000 members enrolled in the company's HealthNet Blue PPO products as of December 31, 1998.

Through a network access and financial reinsurance agreement with Blue Cross and Blue Shield of Kansas City (BCBSKC), RightCHOICE has members residing in the Kansas City plan's license area that are able to access BCBSKC's preferred networks and likewise, members of a BCBSKC subsidiary residing in RightCHOICE's Alliance trade area can access the Alliance preferred provider networks in that area. As a result of the agreements, members of either plan who are enrolled through state-wide employers or associations are able to use the provider network of the Blue Cross and Blue Shield company where they live. Through the financial reinsurance transaction, RightCHOICE now shares underwriting risks and profits on the affected members.

ILLINOIS PPO

The company offers group and individual PPO coverage through its RightCHOICE Insurance Company subsidiary in southern Illinois. The company utilizes the HealthLink provider network to offer these products to the approximately one million residents in this region. HealthLink, Inc. is the company's network rental subsidiary. These PPO products accounted for approximately 7,000 members as of December 31, 1998.

ALLIANCECHOICE POS

AllianceChoice POS is RightCHOICE's non-gatekeeper model POS with a selective hospital network comprised of cost-effective providers in the St. Louis metropolitan area. AllianceChoice provides flexibility in selecting a provider at a premium level that is generally higher than HMO but less than PPO premiums. The AllianceChoice network serves approximately 130,100 members, including both group and individual members, and includes contractual arrangements in the St. Louis metropolitan area with approximately 5,400 physicians and 17 hospitals.

BLUECARD PPO PROGRAM

In the first half of 1998, the company and BCBSMo achieved high member service performance ratings that made the company eligible for the home plan portion of the Blue Cross and Blue Shield AssociationOs BlueCard PPO program. The BlueCard PPO program allows Blue Cross and Blue Shield PPO and POS members access to Blue Cross and Blue Shield PPO providers throughout the nation. As of December 31, 1998, there were approximately 136,000 Alliance and AllianceChoice members enrolled in the program. Members who need to see a doctor or check into a hospital while living in or traveling to another part of the country do not pay more out of pocket for being out of the service area's network and accessing Blue Cross or Blue Shield PPO providers. Blue Cross and Blue Shield PPO networks are available to 95 percent of the U.S. population.

HMO PRODUCT GROUP

BLUECHOICE HMO AND POS PRODUCTS

The company's subsidiary, HMO Missouri, Inc. (BlueCHOICE), offers a federally qualified HMO with a service area that currently includes 61 counties in Missouri and two counties in Illinois. BlueCHOICE's operations are concentrated in the St. Louis metropolitan area, where it currently is the third largest HMO based upon number of members. BlueCHOICE is an independent practice association (IPA) model network, through which the company contracts directly with local providers for plan members' health services. The BlueCHOICE network, which supports both HMO and POS products, has contractual arrangements with approximately 4,000 physicians and 60 hospitals.

The company offers its BlueCHOICE POS products in metropolitan St. Louis, southwest Missouri, and the central region of Missouri through the BlueCHOICE HMO network. BlueCHOICE POS is a gatekeeper model POS plan that provides members with comprehensive coverage for network health care services with modest copayment requirements. When using their primary care physician as coordinator of care, members incur the lowest out-of-pocket costs for preventive care, referred specialist services, and inpatient services.

In some areas, the BlueCHOICE HMO and POS products are supported by risk arrangements with certain provider groups. These products are available in Springfield, Missouri, for both individuals and groups through an arrangement with Primrose Health Care Services, a physician-hospital organization jointly owned by physicians and Cox Hospitals, one of the leading tertiary care centers in the area. These products are also offered in the six-county area surrounding Joplin, Missouri, through an arrangement with Freeman Health System and in the Jefferson City, Missouri, area through an arrangement with Jefferson City Medical Group.

HEALTHNET BLUE POS

HealthNet Blue POS is a non-gatekeeper HMO product offered to employee groups within a seven-county region in southeast Missouri that provides members with comprehensive coverage for network health care services, including preventive care, in-office physician care, and maternity coverage for a minimal office visit copay charge. At December 31, 1998, there were approximately 16,400 group members enrolled in the underwritten HealthNet Blue POS product.

BLUECHOICE SENIOR

BlueCHOICE Senior provides medical benefits at least as comprehensive as Medicare benefits for persons eligible to receive Medicare (parts A and B) at no or minimal cost to the member. Under this program, the Health Care Financing Administration of the United States Department of Health and Human Services (HCFA) pays a fixed premium for coverage of each member at a rate approximating 95 percent of the Medicare area average per capita cost, subject to annual review and adjustment by HCFA. Effective January 1, 1999, the company changed the BlueCHOICE Senior product name to Blue Horizons Medicare HMO.

On January 1, 1999, the Balanced Budget Act of 1997 established a new program called Medicare+Choice that replaced the current Medicare risk program. Effective January 1, 1999, HCFA awarded BlueCHOICE, which had been operating under the previous risk contract, a Medicare+Choice contract.

BLUECHOICE MEDICAID (MC+)

The company discontinued its Medicaid product in the central Missouri region in March 1998. This determination was made due to what the company believes were unacceptable terms proposed by the State of Missouri.

MEDICARE SUPPLEMENT PRODUCT GROUP

The company currently offers Medicare supplement coverage to individuals eligible to enroll in Medicare for medical expenses in excess of the coverage limitations of Medicare.

MANAGED INDEMNITY PRODUCT GROUP

With the exception of a short-term medical product, the company no longer sells managed indemnity coverage, but continues to renew coverage for those members who are enrolled in these managed indemnity programs. The company's managed indemnity products include fee-for-service indemnity benefits that include utilization management and other cost control measures, but do not require use of network providers. These products include certain cost- containment features, such as the use of deductibles, coinsurance, pre-admission certification, concurrent review, large case management and retrospective review.

SPECIALTY PRODUCTS

The company offers various products to supplement its medical coverage products. These products include prescription benefits, dental care, eye care, mental health care and health care education. Beginning January 1, 1999, Magellan Behavioral Health was selected to handle utilization management for all of the company's underwritten mental health and substance abuse programs. In March 1997, the company entered into a three-year agreement with a pharmacy benefits manager, Express Scripts, Inc. The contract covers approximately 453,200 members as of December 31, 1998, under most of the company's plans. The company continues its efforts to control rising prescription drug costs while offering members freedom of choice. The company provides a three-tier copayment program that encourages physicians and members to use the most cost- effective drugs within a drug class. The program includes a higher member copayment for brand name drugs that are included on the company's formulary as compared to their generic equivalents. The program also allows for the purchase of brand name drugs that are not included on the company's formulary by requiring an even higher (third-tier) member copayment.

SELF-FUNDED PRODUCTS

ADMINISTRATIVE AND NETWORK SERVICES

As of December 31, 1998, the company serviced self-funded health plans covering approximately 1,658,200 members. These arrangements include TPA, ASO and network rental contracts of varying complexity. The company assists self-funded employers in designing benefit packages, claims processing, adjudication and administration, utilization management, generation of management reports and other related matters. The company also enables employees with self- funded health plans to access the company's aforementioned PPO and HMO provider networks and to realize savings through the company's favorable provider arrangements, while allowing employers the ability to design certain health benefit plans in accordance with their own requirements and objectives.

HEALTHLINK, INC.

HealthLink, Inc. (HealthLink), a regional managed health care organization, serves a seven-state area in the Midwest, providing health care network rental and utilization review services primarily to unions, commercial insurers and corporations that fund their own health plans. HealthLink is not an insurance company and does not assume any underwriting risks. Its revenues are derived from network rentals and administrative services fees. HealthLink had 835,600 PPO administrative services members and 450,000 workers' compensation members as of December 31, 1998. In addition, HealthLink owns HealthLink HMO, Inc. (HealthLink HMO), a Missouri HMO with approximately 68,500 members as of December 31, 1998, primarily located in the greater St. Louis area. HealthLink HMO is a state-qualified health maintenance organization, licensed in Missouri, Illinois and Arkansas, that provides health care services principally for a predetermined, prepaid periodic fee to enrolled subscriber groups and individuals of selected insurance companies.

THE EPOCH GROUP, L.C.

The EPOCH Group, L.C. (Epoch), a limited liability company, is a joint venture between the company and BCBSKC which combined their third- party administrator (TPA) businesses to streamline operations, develop new geographic markets, and provide new administrative services to new types of businesses, such as health care provider organizations. Epoch is owned equally by the company and a subsidiary of BCBSKC. Three TPA companies were combined to form Epoch -- Healthy Benefit Alliance, Inc. and Pension Associates Incorporated (both formerly owned by the company) and LaHood & Associates (20 percent owned by the company and 80 percent owned by BCBSKC prior to the transaction). Epoch serves approximately 260 businesses primarily in the Midwest as of December 31, 1998.

"SAFE HARBOR" STATEMENT

Except for the historical information contained herein, this Annual Report contains "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. These statements typically, but not exclusively, are identified by the inclusion of phrases such as "the company anticipates," "the company believes," "the company expects," "the company plans," "the company intends," and other phrases of similar meaning. Such forward- looking statements involve known and unknown risks, uncertainties, contingencies and other factors that may cause the company's actual results of operations, financial condition or business performance to be materially different from the results of operations, financial condition or business performance expressed or implied by such forward-looking statements. Factors that could cause or contribute to such differences include, but are not limited to: the possibility that court approval of the final settlement agreement, as amended, entered into with the Missouri Attorney General and Department of Insurance (DOI), referenced elsewhere herein, would not be obtained, or if obtained could include conditions that are not acceptable to the parties; the possibility that all remaining contingencies and conditions to the parties' obligations to effect the proposed settlement transaction would not be met or otherwise satisfied; the Office of Personnel Management audit of BlueCHOICE; pending litigation, including the subscriber class action litigation; potential loss of "Blue Cross" and "Blue Shield" licenses by BCBSMo, the company and its controlled affiliates; government regulation and health care reform; Missouri Consolidated Health Care Plan issues; market competition and consolidation; escalating health care costs; dependence on sales to individuals; recontracting efforts and potential nonrenewal of subscriber and provider agreements; voting control by BCBSMo; changes in key management; variability of operating results and stock price; Credit Agreement restrictions; the Year 2000 issue; and other factors discussed under the caption entitled "Factors that May Affect Future Results of Operations, Financial Condition or Business" of Part I, Item 1 of this Annual Report, the caption in Note 13, entitled "Contingencies" of Part II, Item 8 of this Annual Report, and elsewhere in the company's SEC reports.

FACTORS THAT MAY AFFECT FUTURE RESULTS OF OPERATIONS, FINANCIAL CONDITION OR BUSINESS

The statements included in this Annual Report regarding future financial performance and results and the other statements herein that are not historical facts are "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Such statements may include, but are not limited to, projections of earnings, revenues, income or loss, capital expenditures, plans for future operations and financing needs, matters relating to the proposed settlement agreements, as amended, as well as assumptions relating to the foregoing. Forward-looking statements are inherently subject to risks and uncertainties, some of which cannot be predicted or quantified. Future events and actual results, performance and achievements could differ materially from those set forth in, contemplated by or underlying the forward- looking statements. Factors that could cause actual results to differ materially (the Cautionary Statements) include, but are not limited to, those set forth below. Should one or more of the risks or uncertainties set forth below materialize, or should underlying assumptions prove incorrect, actual outcomes may vary materially from those indicated. Undue reliance should not be placed on the Cautionary Statements, which speak only as of the date of this Annual Report. The company undertakes no obligation to release publicly any revisions to the forward-looking statements after the date of this Annual Report to reflect events or circumstances after the date of this Annual Report or to reflect the occurrence of unanticipated events.

CONTINGENCIES

Reference is made to the information detailed in Note 13 entitled, "Contingencies" of Part II, Item 8, Financial Statements and Supplementary Data, under the captions: OPM Audit, Subscriber class action litigation, Agreement for settlement of certain litigation matters and reorganization of the company, and Status of Blue Cross and Blue Shield trademark licenses. The following factors should be read in conjunction with such information, which is incorporated by reference in its entirety in the following sections.

OPM AUDIT

At this time, management is unable to determine the final dollar amount that may be required to resolve the Office of Personnel Management (OPM) audit findings. There can be no assurance that the resolution of these findings will not have a material adverse effect on the company and the market for its stock. The OPM audit relates to the company's BlueCHOICE subsidiary and any additional funding to BlueCHOICE as a result of audit findings associated with the OPM audit, or otherwise, may require approval under the company's Credit Agreement, and there can be no assurance that such approvals could be obtained. See "Credit Agreement Restrictions" below.

AGREEMENT FOR SETTLEMENT OF CERTAIN LITIGATION MATTERS AND REORGANIZATION OF THE COMPANY

On September 20, 1998, the company and certain of its affiliates entered into various settlement agreements with certain state agencies, including the Missouri Attorney General and the DOI, which, if consummated, would resolve the outstanding litigation and regulatory disputes between the company and its affiliates and the State of Missouri, and create an independent health care foundation. On March 12, 1999, the company, BCBSMo, the Missouri Attorney General and the DOI entered into an Amendment to Settlement Agreement (the amendment) in response to the report of the special master, described below. On March 15, 1999, Judge Thomas J. Brown III of the Circuit Court of Cole County, Missouri stated on the record during an informal status hearing that he has continued concerns about the settlement agreements, as amended. The settlement agreements, as amended, are described further in Note 13, "Contingencies - Agreement for settlement of certain litigation matters and reorganization of the company," of Part II, Item 8, Financial Statements and Supplementary Data, and such description is incorporated by reference in its entirety in this section. On November 4, 1998, the Circuit Court of Cole County, Missouri appointed a special master for the purpose of, among other things, collecting and analyzing information related to the proposed settlement. On February 10, 1999, the special master recommended that the proposed settlement agreement "not be approved in its present form" and recommended that the Circuit Court "withhold a ruling on the settlement agreement to give the parties and the amici curiae consumer groups an opportunity to meet and confer, and engage in a good faith effort to address" concerns that were noted by the special master in his report. The parties and the amici curiae conferred about the concerns noted by the special master in his report and entered into the amendment as a result of such discussions. There can be no assurance that the transactions contemplated by the settlement agreements, as amended, will receive the necessary court approval as an acceptable alternative to dissolution of BCBSMo, that all conditions and contingencies included in the settlement agreements, as amended, will be satisfied, or that the transactions set forth in the settlement agreements, as amended, will be effected. The failure to consummate the transactions contemplated by the settlement agreements, as amended, could have a material adverse effect on the company and the market for its stock.

The transactions contemplated by the proposed settlement agreements, as amended, described elsewhere herein include the resolution and dismissal of all of the current litigation with the DOI and the Missouri Attorney General described elsewhere herein. If BCBSMo, the company, the DOI, and the Missouri Attorney General do not resolve these matters as provided in the settlement agreements, as amended, or if, in the alternative, BCBSMo or the company does not prevail in all of these matters, it is possible that BCBSMo could be dissolved, the license of BCBSMo and the company to use the Blue Cross and Blue Shield trade names and marks could be terminated, an event of default could occur under the company's Credit Agreement, BCBSMo could be required to dispose of some or all of the company's shares of Class B Common Stock at times and in quantities that could be detrimental to the market for the company's stock, and other actions could be taken by BCBSMo, the Missouri Attorney General, the DOI, the BCBSA or others, all of which could have a material adverse impact on the company and the market for its stock.

SUBSCRIBER CLASS ACTION LITIGATION

On March 15, 1996, a class action suit was filed against the company, BCBSMo, HealthLink, and certain officers of the company. On November 4, 1998, the St. Louis Circuit Court issued its judgment and order granting the motion of the defendants to dismiss the action for lack of standing and entering judgment in favor of the defendants. The plaintiffs' counsel appealed the St. Louis Circuit Court's order. The obligations of the parties to consummate the transactions contemplated by the settlement agreements, as amended, described above under "Agreement for settlement of certain litigation matters and reorganization of the company" are conditioned upon, among other things, the satisfactory final resolution of this litigation.

STATUS OF BLUE CROSS AND BLUE SHIELD TRADEMARK LICENSES

If BCBSMo's and the company's litigation with the DOI and the Missouri Attorney General is not resolved in a manner that is in the best interests of the BCBSA, the marks and the other licensees of the BCBSA, then the company's licenses to use such names and marks may be terminated. In addition, the licenses may be terminated if BCBSMo, the company, or certain subsidiaries of the company are unable to achieve certain financial benchmarks as required by the BCBSA. The loss of such licenses and the obligation of the company to pay a $25 per enrollee termination fee and provide notice of termination to enrollees and the resultant event of default under the company's Credit Agreement would have a material adverse effect on the company and the market for its stock.

CREDIT AGREEMENT RESTRICTIONS

The company's revolving Credit Agreement with its existing lenders contains certain restrictions on the company and its subsidiaries, including requirements as to the maintenance of net worth and certain financial ratios, restrictions on payment of cash dividends or purchases of stock, restrictions on acquisitions, dispositions and mergers, restrictions on additional indebtedness and liens, limitations on indebtedness of the company's subsidiaries, maintenance of the licenses to use Blue Cross and Blue Shield names and marks and certain other matters. There can be no assurance that the company will be able to achieve and maintain compliance with the prescribed financial ratio tests or other requirements of the revolving Credit Agreement. As described under the caption in Note 13 entitled "Contingencies - Status of Blue Cross and Blue Shield Trademark Licenses" of Part II, Item 8, Financial Statements and Supplementary Data, the loss of the licenses would result in an event of default under the Credit Agreement.

The company amended its Credit Agreement in the fourth quarter of 1997. The failure to obtain any waivers or similar amendments that might be needed in the future to remain in compliance with such requirements would, among other things, reduce the company's ability to respond to adverse industry conditions and could have a material adverse effect on the company's operations, financial condition or business.

MCHCP ISSUES

The Missouri Consolidated Health Care Plan (MCHCP), which is a Missouri public agency that purchases health care coverage for employees of the State of Missouri and of selected public entities that have been admitted into the MCHCP, is currently the largest customer group served by BlueCHOICE, a subsidiary of the company. In 1995, the company, after bidding on certain Requests for Proposal from MCHCP, was awarded a contract to furnish various managed care products to employees of the State of Missouri and to public entities. The contract was for an initial one-year term with four one-year renewal terms. In a lawsuit that the company filed against MCHCP on August 28, 1997, the company contended, among other things, that under the language of the applicable contract, MCHCP had express and implied duties to negotiate the amount of any rate increase that might become effective for each succeeding one-year renewal term. It was the company's position that if no agreements to the negotiated rates could be reached, MCHCP's sole remedy was to request bids from other insurers. The Circuit Court of Cole County, Missouri, on March 19, 1998, ruled in favor of MCHCP with respect to such claim and certain other claims. The company determined not to appeal the decisions of March 19, and on June 10, 1998, the company and MCHCP agreed to mutually dismiss the lawsuits. The company will, therefore, be held contractually bound to serve the MCHCP members if the contract is extended at the option of the MCHCP through the year 2000 at the rate contracted for in 1995, with annual rate increases, if any, which are far less than necessary to permit the company to recover its costs in serving those members.

In the third quarter of 1997, the company took a pre-tax charge of $29.5 million, which was based upon actuarial estimates, including projected limited rate increases, and projected enrollment and medical cost trends accounted for through the year 2000 in accordance with generally accepted accounting principles. Management of the company reviews the adequacy of this reserve on an ongoing basis. If the actual number of the company's members through MCHCP grows at a rate in excess of the rate used in the company's actuarial estimates (whether due to the increase generally in MCHCP members, decrease in the number of MCHCP contractors or otherwise), or if the projected limited rate increases and medical cost trends should differ materially from those assumed in the company's actuarial estimates, then the amount of the reserve recorded to date could be insufficient to cover all future losses that may be associated with the MCHCP contract, and such losses could have a material adverse effect on the company and the market for its stock.

In addition, the company's revolving Credit Agreement (described above) provides that the company's subsidiaries, including BlueCHOICE, may not issue surplus notes to the company in an aggregate principal amount in excess of $40 million. As the aggregate principal amount of surplus notes issued by such subsidiaries to the company currently approximates $40 million, any additional funding required by any subsidiaries of the company, including BlueCHOICE, as a result of additional losses or reserves associated with the MCHCP contract, or otherwise, must, absent approval of the lenders under the Credit Agreement, be funded from sources other than surplus notes. No assurances can be given that such approval would be granted or that additional sources of funding could be obtained. See "Credit Agreement Restrictions" above.

GOVERNMENT REGULATIONS AND HEALTH CARE REFORM

The company operates its managed health care business principally through wholly-owned subsidiaries whose business is subject to extensive federal, state and local laws and regulations. There can be no assurance that the company will be able to obtain or maintain required governmental approvals or licenses or that any current or proposed federal and state legislation or other regulatory reform such as President Clinton's Patient's Bill of Rights, the Balanced Budget Act of 1997, the Health Insurance Portability and Accountability Act of 1996 (HIPAA), Missouri House Bill 335 (HB335), and mandatory benefits (e.g. mandatory maternity benefits), that have all increased the regulatory requirements imposed on the company and its subsidiaries, will not have a material adverse effect on the company's business or results of operations in the future.

COMPETITION AND CONSOLIDATION

The health care industry is highly competitive. The company has numerous competitors in its PPO, POS and HMO operations, many of which have substantially greater financial and other resources than the company. Because the company's existing business operations (excluding its HealthLink subsidiary) are primarily confined to markets within or contiguous to the state of Missouri, the company currently is unable to subsidize losses in these markets with profits from other markets. The company believes that certain larger, national competitors are able to subsidize losses in the Missouri market with profits from other markets in which they operate and may pursue such a strategy in the company's markets in an effort to increase their market share. Health care providers are consolidating into larger health care delivery enterprises and their increased bargaining power may lead to a reduction in the gross margins of the company's products and services. The company also faces competition in its markets from a trend among some health care providers to combine and form their own networks in order to contract directly with employer groups and other prospective customers for the delivery of health care services.

ESCALATING HEALTH CARE COSTS

The company's profitability depends in large part on predicting and effectively managing medical costs under its managed care plans. A variety of external factors affecting the delivery and cost of health care, including increased costs and utilization of high- technology diagnostic testing and treatments, the increasing cost and utilization of prescription medications, the rising costs of malpractice insurance, efforts in the medical community to avoid malpractice claims, higher operating costs of hospitals and physicians, the aging of the population and other demographic characteristics, changes in federal and state health care regulations, and major epidemics may adversely affect the company's ability to predict and control health care costs and claims. Other relevant factors affecting the company's ability to control health care costs include higher outpatient and drug utilization, medical and drug cost trends, and growth of business in regions with less cost-efficient networks.

DEPENDENCE ON SALES TO INDIVIDUALS

Sales of the company's health care benefit products to individuals comprise a substantial portion of the company's business. The medical loss ratio attributable to some components of the company's individual business is significantly lower than that of the company's insured group business. As a result, individual business accounts for a proportionately greater percent of the company's operating income. The company's overall margins would be adversely impacted by a reduction in the relative percent of its business represented by certain individual products or by an increase in the medical loss ratio for individuals enrolled in those products. The company believes that the success of the individual business is more dependent than that of its group business on the management of health care costs through product design, pricing decisions and the application of appropriate underwriting standards. There can be no assurance that the profitability of this business will be sustained or that the company will not experience unanticipated increases in claims.

POTENTIAL NONRENEWAL OF SUBSCRIBER AND PROVIDER AGREEMENTS

The company's profitability is dependent upon its ability to obtain and maintain contracts with employee groups and individual consumers that generally are renewable annually. The company's profitability is also dependent, in large part, on its ability to contract on favorable terms with hospitals, physicians and other health care providers. There can be no assurance that the employee groups, individual consumers, subscribers or providers will renew their contracts or enter into new contracts with the company or, in the case of provider contracts, will not seek terms that are less profitable to the company in connection with any such renewal.

CONTROL BY BCBSMO

BCBSMo has voting control on all stockholder actions, including the sale or merger of the company, a sale of substantially all of its assets and the election of all of the company's directors. BCBSMo may have interests with respect to its ownership of the company that diverge from those of the company's public shareholders. There can be no assurance that the company will not be adversely impacted by the control that BCBSMo has with respect to matters affecting the company.

DEPENDENCE ON KEY MANAGEMENT

The company depends to a significant extent on key management members. There can be no assurance that the loss of current key management would not result in a material adverse effect on the company's results of operations, financial condition or business.

VARIABILITY OF OPERATING RESULTS AND STOCK PRICE

The company's results of operations could be adversely affected by the timing of new product and service introductions, competitive pricing pressures, contract renegotiations with customers and providers, fluctuations in the medical loss ratio (due to changes in utilization, timing of submission of claims presented for payment in the period and the unpredictability of unusually large claims), increases in commission expense and general and administrative expenses, changes in interest rates, acquisitions, governmental and regulatory actions, overall market conditions, and other factors. The company's stock price may experience significant price and volume fluctuations in response to these and other internal and external factors that cause variations in its results of operations and in the volatility of the stock markets generally.

YEAR 2000 ISSUE

Reference is made to the information included under the caption "Outlook - Year 2000 issue," of Part II, Item 7, Management's Discussion and Analysis, which information is incorporated by reference in its entirety in this section. There can be no assurance that the company or any third party upon which the company depends will be able to achieve Year 2000 readiness or will have sufficient contingency plans, which could have a material adverse effect on the company and the market for its stock.

ADDITIONAL FACTORS

Additional risks and uncertainties that may affect future results of operations, financial condition or business of the company include, but are not limited to: demand for and market acceptance of the company's products and services; the effect of economic and industry conditions on prices for the company's products and services and its cost structure; the ability to develop and deliver new products and services and adapt existing products and services to meet customer needs and expectations; the ability to keep pace with technological change, including developing and implementing technological advances timely and cost effectively in order to lower its cost structure, to provide better service and remain competitive; adverse publicity, or negative reports by brokerage firms, industry and financial analysts regarding the company, its parent or BCBSA or their products or services that may have the effect of reducing the reputation, goodwill or customer demand for, or confidence in, the company's products or services; the ability to attract and retain capital for growth and operations on competitive terms; the financial and operational impact that evolving theories of recovery, including punitive damage theories, related to coverage reimbursement decisions for various treatments, may have on the managed care industry generally, or the company in particular; and changes in accounting policies and practices.

STRATEGIES

The company's 1999 plans involve an operating strategy intended to improve the company's financial performance by (i) managing the consolidated medical trend, including pharmacy, (ii) achieving and sustaining superior levels of service, (iii) maintaining enrollment while adjusting prices to attain profit targets, (iv) reducing core overhead expenses, and (v) strengthening the public appreciation for the Blue Cross and Blue Shield names and trademarks. In addition, on an ongoing basis, the company plans to continue to evaluate and consider potential combinations with other health care benefit plans.

SALES AND MARKETING STRATEGY

The company's strategy includes retaining current underwritten member levels through target marketing efforts. The company's marketing operations vary depending upon the segment to which sales efforts are directed; individuals (i.e. direct pay), small employer groups (which the company defines as groups from 2 to 99 employees) and large employer groups (which the company defines as groups of 100 employees or more). These efforts include the creation of a small group marketing unit to improve the company's ability to support sales in an efficient and timely manner. The company's independent broker networks and direct sales staff market the full range of the company's managed care products and services to new customers, and manage existing accounts to ensure client satisfaction and retention. Independent brokers are compensated pursuant to commission arrangements that vary depending on the particular company products and services sold.

Marketing efforts are supported by market research conducted internally as well as public relations efforts and advertising programs that utilize telemarketing, radio, television, direct mail and other media.

MEDICAL MANAGEMENT

In general, the company controls medical costs by increasing financial incentives to members to use network providers and partnering with providers to ensure the cost-efficient delivery of quality health care. The company believes that the development of common economic incentives with certain hospitals, physician groups and other selected health care providers will be a key element in gaining a competitive advantage and future growth. The company continues to pursue arrangements with providers that are intended to develop a cooperative relationship through shared risk, financial incentives and joint input into decision-making processes in order to manage the medical and administrative costs of health care delivery more efficiently.

The company recognizes the physician's expertise in managing patient care and wants to ensure that physicians maintain autonomy in the practice of medicine by offering physician groups incentives to lower medical costs while achieving high levels of patient satisfaction and quality care. The company's philosophy is to manage provider networks rather than to manage members. The company's BlueCHOICE HMO Physician Group Partners Program (PGPP) provides incentives to primary care physicians to improve quality and patient satisfaction while reducing costs and providing physician-participants with an appealing incentive package. Currently, approximately 44 percent of the BlueCHOICE Commercial panel of primary care physicians in metropolitan St. Louis are enrolled in the program.

GENERAL AND ADMINISTRATIVE COST REDUCTIONS

Throughout the past several years, the company has made significant investments in technologies designed to re-engineer many customer service and claims processes that are expected to result in significant savings in administrative costs. See "Technology and Information Systems" that follows for additional detail. The company plans to continue to pursue initiatives to streamline operations and reduce general and administrative expenses. In addition, the company's management continually strives to find ways to reduce its costs. In 1997, the company completed the relocation of its St. Louis-based claims, customer service, billing and provider services functions to the company's Springfield, Missouri, facility and a new facility in Cape Girardeau, Missouri. Approximately 200 jobs were relocated to Cape Girardeau with an additional 100 relocated to Springfield. The move was expected to result in annual salary and benefit cost savings of $3.0 million in 1998. The company incurred total charges to earnings of $7.8 million during 1996 and 1997 for costs associated with the relocation. At the end of 1998, the company announced a strategic realignment of business operations, including a reduction of approximately 135 positions, or approximately 7.5 percent of the company's work force. Half of this reduction was completed by the end of 1998, with the remainder of the positions scheduled to be eliminated by June 1999, primarily through attrition. Other elements of the realignment plan include reductions in the use of outside consultants, software costs, travel, entertainment and other expenses, and changes in employee health care benefits. The company took a $0.9 million non-recurring restructuring charge in the fourth quarter of 1998 related to this strategic realignment plan.

COMPETITION

The managed care industry is highly competitive, both nationally and in the company's market area. Participants compete for members primarily on the basis of price (considering premium rates, copayments, coinsurance and deductibles), scope and design of benefits, access to providers and reputation of the plan sponsor and participants. The company also competes with other managed care organizations for contracts with hospitals, independent physicians, physician groups and other providers.

In the metropolitan areas of St. Louis and Kansas City and other regions in Missouri, the managed care market is highly competitive, with a number of established competitors offering a variety of benefit plans. The penetration of managed health care is substantially less in other regions of Missouri where the company competes more with traditional indemnity plans and smaller networks. The company's major competitors include: commercial insurance carriers, other HMOs, PPOs, POSs, TPAs, utilization review companies, and others, many of which are operated as part of a regional or national network. Many competitors that have regional or national networks have broader geographic coverage, larger total memberships, and in many instances have greater financial resources than the company. The company also faces competition in its markets from a trend among some health care providers to combine and form their own networks in order to contract directly with employer groups and other prospective customers for the delivery of health care services.

The company expects to increase premium rates on a per member per month basis by approximately 9 percent to 10 percent during 1999. The company believes that these price increases will be accepted by the market as indicated by the company's January 1999 underwritten enrollment consisting of 468,800 members, compared to December 1998 underwritten enrollment of 464,700. Because approximately one-third of the company's underwritten business historically renews during the first month of each year, the company believes that the January results are an early indication that the company's strategy of maintaining membership at increased premium levels is working.

TECHNOLOGY AND INFORMATION SYSTEMS

Document imaging technology and re-engineering efforts are improving the efficiency with which the company handles the massive volume of claims it receives and processes each day. More than 71 percent of all claims received by the company are currently electronic transactions that are processed by the automated systems, requiring little or no manual intervention.

The company believes that its management information systems represent a key component of the company's medical and administrative cost reduction operating strategy by providing the company with extensive detailed information regarding customer and provider utilization. These systems also facilitate quality service to members and providers in connection with the company's claims and customer service functions. In 1995, the company embarked on a multi-year information and operations strategy (IOS) project that is designed to further improve how the company delivers managed care to members. See "Outlook - Information and operations strategy" of Part II, Item 7, Management's Discussion and Analysis, for more information on the IOS project.

Currently, the primary business functions of the company are supported by an integrated transaction processing system. This interactive system supports the majority of the company's core processing functions (claims processing, customer services, enrollment, member billing and claim disbursements) through a set of integrated databases. The company believes that this integrated approach helps to assure product flexibility across a broad range of managed care products and provides an integrated, consistent source of claim and subscriber information. As IOS brings RightCHOICE new managed care capabilities, it will replace the company's core processing systems, and the company believes that IOS will generate savings in both medical and administrative expenses.

The company's data warehouse initiative allows the company to turn information about providers, members, and claims into a solid foundation upon which to make strategic business decisions. This initiative underscores the company's commitment to putting information directly in the hands of the people who manage the business. Company employees now have access to many levels of detailed data focusing on medical expenses, revenues and membership.

In January 1996, the company began converting its computer systems to be Year 2000 compliant - see "Outlook - Year 2000 issue" of Part II, Item 7, Management's Discussion and Analysis, for more information related to the company's Year 2000 compliance efforts.

REGULATION

Government regulation of the products and services offered by the company varies from jurisdiction to jurisdiction and is subject to change. The company and its subsidiaries are primarily subject to the insurance laws and regulations of the States of Missouri and Illinois, the insurance laws and regulations of the other jurisdictions in which the company and its subsidiaries are licensed or authorized to do business and certain federal laws and regulations. These insurance laws and regulations generally give state and federal regulatory authorities broad supervisory, regulatory and administrative powers over insurance companies and insurance holding companies with respect to most aspects of their insurance businesses. This regulation is intended primarily for the benefit of the policyholders of the insurance companies. The company is in litigation relating to its compliance with various federal and state regulations - see Note 13 entitled "Contingencies" of Part II, Item 8, Financial Statements and Supplementary Data.

INSURANCE HOLDING COMPANY REGULATION

The company is subject to regulation as a member of an insurance holding company. Missouri and Illinois insurance holding company laws and regulations generally require members of insurance holding companies to file with the respective Departments of Insurance certain reports describing capital structure, ownership, financial condition, certain intercompany transactions and general business operations. Missouri insurance holding company laws and regulations require prior regulatory approval or, in certain circumstances, prior notice of, certain material intercompany transfers of assets as well as certain transactions between insurance companies, their parent holding companies and affiliates.

INSURANCE COMPANY REGULATION

The operations of the company's subsidiaries, HALIC, BlueCHOICE, HealthLink HMO, Inc. (HealthLink HMO), and RIC, are subject to regulation and supervision by regulatory authorities of the various jurisdictions in which they are licensed to conduct business. Regulatory authorities exercise extensive supervisory power over insurance companies and health maintenance organizations in regard to licensing; the amount of reserves that must be maintained; the approval of forms and insurance policies used; the nature of, and limitation on, an insurance company's investments; periodic examination of the operations of insurance companies; the form and content of annual statements and other reports required to be filed on the financial condition of insurance companies; and the establishment of capital requirements for insurance companies. The aforementioned subsidiaries of the company are required to file periodic statutory financial statements in each jurisdiction in which they are licensed. Additionally, these subsidiaries are periodically examined by the insurance departments of the jurisdictions in which they are licensed to do business.

RISK-BASED CAPITAL REQUIREMENTS

In 1993, Missouri adopted statutory risk-based capital (RBC) requirements for life and health insurance companies. In 1998, Missouri adopted the RBC requirements for health maintenance organizations which the National Association of Insurance Commissioners (NAIC) adopted the same year. The formula for calculating such RBC requirements, set forth in instructions adopted by the NAIC, is designed to take into account asset risks, insurance risks, interest rate risks and other relevant risks with respect to the individual insurance company's business. Under these laws, life and health insurance companies and health maintenance organizations must submit a report of their RBC level as of the end of the previous calendar year.

Because the total adjusted capital of HALIC, RIC, BlueCHOICE, and HealthLink HMO, determined in accordance with the RBC instructions adopted by the NAIC on a fully phased-in basis, exceed all RBC minimum requirements, the company believes that the RBC requirements will not have any immediate impact upon HALIC, RIC, BlueCHOICE, or HealthLink HMO or their operations. If in the future the RBC results were to decline, the RBC requirements could have a material effect upon their operations and the amount of regulatory oversight to which they are subject.

RESTRICTIONS ON DIVIDENDS

Insurance laws and regulations restrict the payment of dividends by life insurance companies and health maintenance organizations in a holding company structure. Such laws generally limit the dividends which a life insurance company may pay to an amount which, together with the amount of dividends and distributions paid by the insurance company during the immediately preceding 12 months, does not exceed the greater of (i) 10 percent of the insurance company's surplus as regards policyholders as of the preceding December 31 or (ii) the insurance company's net gain from operations for the preceding calendar year. For all other insurers (including HMOs), such laws generally limit the dividends that a company may pay to an amount which, together with the amount of dividends and distributions paid by the company during the immediately preceding 12 months, does not exceed the lesser of (i) 10 percent of the insurer's surplus as regards policyholders as of the preceding December 31 or (ii) the net investment income for the 12-month period ending as of the preceding December 31. Any proposed dividend in excess of these amounts is deemed to be an "extraordinary dividend" and requires prior approval by the Director of Insurance of the company's state of domicile.

At December 31, 1998, HALIC, BlueCHOICE, RIC, and HealthLink HMO had surplus of approximately $78.3 million, $15.0 million, $1.2 million, and $4.6 million, respectively. At December 31, 1998, the company's insurance subsidiaries did not have a significant amount of dividends available for payment without the prior approval of the appropriate Director of Insurance.

HMO REGULATION

Federally qualified HMOs, such as BlueCHOICE, are subject to health care-related regulation by both state and federal regulatory authorities. State-qualified HMOs, such as HealthLink HMO, Inc., are also subject to state regulatory authorities. As a federally qualified HMO, BlueCHOICE must file periodic reports with, and is subject to, regulation and review by the U.S. Department of Health and Human Services and certain other federal authorities. Among the areas regulated by federal and state law are procedures for quality assurance, enrollment requirements, covered benefits, relationships between the HMO and its health care providers, and the company's financial condition, including reserves and cash flow requirements.

THIRD-PARTY ADMINISTRATOR (TPA) REGULATION

Under Missouri and Illinois laws and regulations, the company, HealthLink HMO, and Epoch, the company's 50 percent-owned subsidiary, are required to obtain a certificate of authority from the appropriate Departments of Insurance in connection with certain of their benefit administration services and are subject to various statutory requirements, including record-keeping and retention; fiduciary obligations with respect to premiums collected; limitations on commissions and fees; and certain notice and reporting requirements. Certain TPA activities are also subject to the provisions of the Employee Retirement Income Security Act of 1974 (ERISA).

PREFERRED PROVIDER ORGANIZATION (PPO) REGULATION

Under Illinois and Indiana laws and regulations, HealthLink is required to obtain a certificate of authority from the Departments of Insurance in connection with its PPO services and is subject to various statutory requirements, including certain provider and client contracting requirements and notice and reporting requirements.

UTILIZATION REVIEW REGULATION

Under Missouri laws and regulations, the company and HealthLink are required to obtain a certificate of authority from the applicable Department of Insurance in connection with their utilization review services and are subject to various statutory requirements, including certain notice and reporting requirements.

EMPLOYEES

The company employed approximately 1,800 full time employees (including 370 HealthLink employees) as of December 31, 1998, compared to 1,700 full time employees (including 300 HealthLink employees) as of December 31, 1997, none of whom is subject to a collective bargaining agreement. At the end of 1998, the company announced a strategic realignment of business operations, including a reduction of approximately 135 positions, or approximately 7.5 percent of the company's work force. Half of this reduction was completed by the end of 1998, with the remainder of the positions scheduled to be eliminated by June 1999, primarily through attrition. The company believes that its employee relations are good.

EXECUTIVE OFFICERS

     Name                 Age             Position



John A. O'Rourke          55        Chairman of the Board, President,
                                    Chief Executive Officer and Director

Sandra Van Trease         38        Senior Executive Vice President and
                                    Chief Operating Officer; Chief
                                    Financial Officer

Angela F. Braly           37        Executive Vice President, General
                                    Counsel and Corporate Secretary

Stuart K. Campbell        37        Senior Vice President, Client
                                    Services

Michael Fulk              51        Senior Vice President and Chief
                                    Marketing Executive

Herbert B. Schneiderman   53        Senior Vice President, Medical
                                    Delivery Systems

Connie L. Van Fleet       46        Senior Vice President and
                                    Chief Information Officer

David G. Williams, M.D.   42        Senior Vice President and
                                    Chief Medical Officer

David T. Ott              44        President, Chief Executive Officer
                                    and Director of HealthLink

Courtney B. Walter        43        Executive Vice President and
                                    Chief Financial Officer of
                                    HealthLink

Edward J. Tenholder       47        Executive Vice President and
                                    Chief Operating Officer of Blue
                                    Cross and Blue Shield of Missouri

John A. O'Rourke was named Chairman and Chief Executive Officer of RightCHOICE in February 1997, and President in March 1997. Mr. O'Rourke came to RightCHOICE from his position as President and CEO of HealthLink. Mr. O'Rourke took the leadership of HealthLink in 1985, when the company was first incorporated. Earlier, Mr. O'Rourke was Deputy Director of the Office of Health Maintenance Organizations in the U.S. Department of Health and Human Services.

Sandra Van Trease was named Senior Executive Vice President, Chief Operating Officer and Chief Financial Officer in December 1998. She joined the company in June 1994 and was promoted to CFO in November 1995. Prior to joining the company, she was a Senior Manager with Price Waterhouse LLP.

Angela F. Braly was named Executive Vice President, General Counsel and Corporate Secretary of RightCHOICE in January 1999. Ms. Braly acted as Interim General Counsel of RightCHOICE from September 1997 through December 1998 while a member of the St. Louis law firm of Lewis, Rice & Fingersh, L.C. Ms. Braly joined Lewis, Rice & Fingersh, L.C. in January 1987 and was involved there in the corporate representation of HealthLink when it was acquired by RightCHOICE in August 1995.

Stuart K. Campbell was named Senior Vice President, Client Services, in August 1997. Mr. Campbell joined RightCHOICE as Chief Internal Auditor in September 1994 and was named Corporate Compliance Officer in 1996. Prior to joining the company, Mr. Campbell was a Senior Manager with Price Waterhouse LLP.

Michael Fulk joined RightCHOICE as Senior Vice President and Chief Marketing Executive in January 1998. Mr. Fulk joined RightCHOICE from United HealthCare, Birmingham, Alabama, where he was Senior Vice President of Sales and Marketing. Earlier, Mr. Fulk served as the top sales and marketing executive for United HealthCare's HMO, POS, and PPO operations in Texas, Alabama, Louisiana, Tennessee, Arkansas, Mississippi and the Gulf Coast.

Herbert B. Schneiderman joined RightCHOICE as Senior Vice President, Medical Delivery Systems, in June 1995. Mr. Schneiderman came to RightCHOICE after 21 years at Saint Louis University Hospital/Saint Louis University Health Sciences Center, the last seven as Chief Executive Officer.

Connie L. Van Fleet was named Senior Vice President and Chief Information Officer in November 1997. Ms. Van Fleet joined the company in 1990 and most recently served as Vice President, Business Analysis and Development. Prior to joining the company, Ms. Van Fleet was with Metropolitan Life Insurance Co.

David G. Williams, M.D. was named Senior Vice President and Chief Medical Officer of the company in August 1998. He came to RightCHOICE from Blue Cross and Blue Shield of Tennessee (BCBST), where he was Regional Medical Director. During his time with BCBST, Dr. Williams also served as Medical Director for the plan's Medicare and Medicaid HMO programs. He previously served as Medical Director for the South Texas Healthcare Alliance and of the city of Corpus Christi, Texas.

David T. Ott was named President and Chief Executive Officer of HealthLink in March 1997. Mr. Ott had been Executive Vice President of HealthLink since July 1990. Mr. Ott joined HealthLink in 1986 as Director of Marketing and later was promoted to Vice President of Sales and Marketing.

Courtney B. Walter was named Executive Vice President and Chief Financial Officer of HealthLink in March 1997. Mr. Walter has been with HealthLink since 1993. Prior to joining HealthLink, Mr. Walter worked for Ernst & Young LLP, MetLife Health Care Management Corporation and Spectrum Emergency Care.

Edward J. Tenholder was named Executive Vice President and Chief Operating Officer of Blue Cross and Blue Shield of Missouri in September 1997. Mr. Tenholder has been with the Blue Cross and Blue Shield organization since 1979, most recently as Senior Vice President of Client Services and Corporate Support of the company.

BROKERAGE PARTNERS