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The following is an excerpt from a SB-2 SEC Filing, filed by RG GLOBAL LIFESTYLES INC on 7/21/2006.
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RG GLOBAL LIFESTYLES INC - SB-2 - 20060721 - BUSINESS
BUSINESS
Form and Year of Organization

R.G. Global Lifestyles, Inc. (the “Company”), was originally incorporated in California on July 12, 1985 as International Beauty Supply Ltd. The name of the corporation was changed on May 28, 1993 to L.L. Knickerbocker Co., Inc., and thereafter on January 9, 2003 to the present name, R.G. Global Lifestyles, Inc.
 
Bankruptcy
 
Since its inception, the Company, under prior management teams, was involved in several businesses and engaged in various consumer, retail and commercial ventures, which ultimately proved unsuccessful. On August 15, 2002, the Company’s Chapter 11 Debtor in Possession reorganization plan with the US Bankruptcy Court, Central District of California was approved after an involuntary petition was filed by certain of the Company’s creditors. The Company liquidated its assets in full satisfaction of its creditors’ claims and was discharged from the bankruptcy on September 6, 2002. The Company ceased filing reports with the Securities and Exchange Commission in 2001 and became delinquent in its filing obligations after its September 30, 2001 quarterly financial report.
 
Reverse Merger
 
Subsequent to the bankruptcy reorganization, the Company sought alternative business opportunities and worked to develop the Company’s new business plan through merger and consolidation with other entities. In furtherance of this plan, in July of 2004, the Company entered into an Agreement and Plan of Reorganization, (the “Plan of Reorganization”), among Amerikal International Holding, Inc. (“AIH”), the Company, Horst Geicke, and the shareholders of Amerikal International Holding, Inc. (the “AIH Shareholders”). Pursuant to the Plan of Reorganization, the Company acquired all of the outstanding shares of AIH from the AIH
 
 
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Shareholders in exchange for the issuance by the Company to the AIH Shareholders of an aggregate of 1,934,880 shares of the Company’s Common Stock (“Common Stock”). The Plan of Reorganization also provided for the transfer by an entity controlled by Horst Geicke to the AIH Shareholders of an aggregate of 16,630,607 shares of the Company’s Common Stock held by the entity in exchange for nominal consideration. Prior to the consummation of the transactions contemplated by the Plan of Reorganization, Horst Geicke beneficially held 90% of the outstanding Common Stock of the Company. Immediately following the transactions, the Company had an aggregate of 21,462,000 shares of Common Stock issued and outstanding, and the AIH Shareholders held an aggregate of 18,530,607 shares, or 86.34%, of the Company’s Common Stock issued and outstanding. Thus, at the close of the transactions, the former shareholders of AIH controlled the voting power of a majority of the Company’s Common Stock. The Common Stock issued in the course of the reverse merger transaction was recorded at the net book value of the Company’s assets on the acquisition date. As a result of the reverse merger, the Company caused AIH to be acquired by the Company pursuant to a Certificate of Ownership filed with the California Secretary of State on August 12, 2004 and Articles of Merger filed with the Nevada Secretary of State on August 17, 2004. The Company continued as the surviving entity in the reverse merger, and held AIH as a wholly owned subsidiary (“Amerikal”).

Aquair, Inc.

In October, 2004 the Company formed Aquair, Inc. as a wholly owned subsidiary and California corporation (“Aquair”). Aquair was formed to fulfill the Company’s mission to distribute environmentally friendly water generating equipment that creates purified drinking water from air for residential and commercial uses, distribute anti-microbial and anti-scaling technology worldwide, and to pursue other water-related technologies and opportunities.
 
Reinstatement on OTC Bulletin Board
 
In January 2005, the Company received clearance for quotation of its Common Stock on the over-the counter Bulletin Board (“OTC Bulletin Board”), under the symbol “RGBL.”

Amerikal Nutraceutical Corporation

On October 1, 2005 the Company distributed its wholly owned subsidiary Amerikal to a group of founding AIH shareholders in exchange for approximately 7,500,000 million shares of Common Stock of the Company. The distribution reduced the outstanding shares of the Company at that time from approximately 25 million to approximately 17 million, and allowed management to concentrate its efforts on implementing and executing its Aquair business plan. As part of the distribution, the purchasing shareholders set aside 315,561 shares of Company Common Stock into an escrow account as a reserve against any unforeseen liabilities arising from the distribution. The Company does not anticipate recognition of gain or loss as a result of the distribution.

On Line Surgery, Inc.

In January 2005, the Company issued 200,000 shares of its restricted Common Stock to acquire rights to an Internet portal known as On Line Surgery. Subsequently, in the quarter ended June 30, 2005, the Company formed On Line Surgery, Inc. as a wholly owned subsidiary and California Corporation (“On Line Surgery”), to develop the advertising potential of this web portal for the Company’s then existing nutraceutical product line, as well as to generate advertising revenue from physicians and other potential customers.

During the quarter ending December 31, 2005, the Company sold its rights to the url “www.onlinesurgery.com”, the sole asset related to On Line Surgery, for $20,000. On Line Surgery never commenced operations, and was dissolved by the Company during the fourth quarter of the fiscal year ended March 31, 2006.

Business of Issuer

Aquair

After the distribution of Amerikal and sale of assets related to Online Surgery during the fiscal year March 31, 2006, the Company only has remaining operations in its sole subsidiary Aquair.

Aquair distributes licensed environmentally-friendly atmospheric water generating equipment that creates purified drinking water from air for residential and commercial uses, and converts brackish, polluted, or grey water to purified water. Aquair plans to distribute (i) “anti-microbial” water technology; (ii) “anti-scaling” water technology; (iii) potable bottled water generated from commercial and industrial water generation and filtration technologies; (iv) potable water via mobile air to water units in geographic regions where no solution exists for purified drinking water; and (v) other water-related technologies.

 
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Aquair’s marketing strategy will focus on customers in medical related businesses, home shoppers via television and internet, pharmaceutical related businesses, large businesses within office buildings, large construction companies, maritime vessels and offshore rigs, and large restaurant and grocery store chains. Additionally, the Company will pursue government agencies through its agent Policy Impact.

Principal Products and Services, and Distribution Methods

After the distribution of Amerikal and sale of assets related to Online Surgery during the fiscal year March 31, 2006, the Company only has remaining products and services, and distribution methods in its sole subsidiary Aquair

Aquair markets and distributes atmospheric water generators that precipitate drinking water from air for residential and/or small office uses. The water generating machine has been tested in various locations. As of March 31, 2006, the Company has sold units to customers in the U.S. and Asia, and anticipates further sales. Aquair continues to search for new manufacturers of similar and/or improved atmospheric water generators and may add different suppliers or switch suppliers altogether in the future as opportunities arise.

Aquair has acquired the right to distribute and sell Munters Corp. (“Munters”) atmospheric water generating equipment products to the commercial and residential building industry, government agencies, shipping industry and the oil and gas industry. Additionally, Aquair has the right to bottle potable water generated by Munters new patented technology. This agreement is effective worldwide, with the exclusion of Thailand, Indonesia, Singapore and Malaysia.

Aquair had distributed its atmospheric water generation products directly to customers, but plans to utilize strategic partners, and redistribution and/or reseller channels to increase sales volume.

In furtherance of this plan, Aquair has: (1) contracted with Locke Media whereby Locke is the exclusive distributor in Vietnam for the Company’s home/office model of atmospheric water generators; (2) entered into a relationship with Entech Sales and Service, whereby Entech will work in conjunction with Aquair and Munters in the engineering, design and bidding on sales of total water solutions using Aquair licensed products and technology; and (3) entered into a strategic alliance with Hendrx Corp. to share in the manufacture and marketing of advanced reverse osmosis filtration systems, air-to-water technology, and anti-scaling technology.
 
Status of Publicly Announced New Products and Services
 
On April 10, 2006, Aquair announced that it is the sole worldwide distributor and marketer to the proprietary air to water filtration products using Peltier technology manufactured by M&T Technologies LLC. The first product to be manufactured will be the home/office model atmospheric water generator. Initially Aquair will market and distribute the products as manufactured by M&T; at a later date, Aquair will be granted a license by M&T to manufacture, market and distribute the newly developed products using the Peltier technology.
 
As previously announced in the Company’s Form 10-QSB as of December 31, 2005, Aquair is still in ongoing negotiations to partner with Roam Chemie, a privately-held industrial chemical company located in Belgium, to enter into a definitive agreement to distribute and market a select group of their proprietary chemical compounds and unique water treatment products worldwide. The parties have executed a non-binding letter of intent, and anticipate an executed definitive agreement in the following quarter.

As previously announced in a press release dated March 10, 2006, Aquair is engaged in continued negotiations to retain Farrah Fawcett as a celebrity spokesperson for Aquair products. At that time the parties had entered into a non-binding letter of intent, however, Aquair is uncertain whether a definitive agreement will be reached.
 
Competition

After the distribution of Amerikal and sale of assets related to Online Surgery during the fiscal year March 31, 2006, the Company only has remaining competition in relation to the operations, products and markets of its sole subsidiary Aquair.

The international market for water generation, water treatment and bottled water is substantial. Our key competitors in the bottled water industry include Nestle, Danone, Coca-Cola, and PepsiCo. Our key competitors in the residential and small office water generation sector are Nestle and DS Waters. Our key competitors in the water filtration market include Kinetico, Culligan, Rainsoft and Oasis.

Many of these competitors have established histories of operation and greater financial resources than the Company, enabling them to finance acquisitions and development opportunities, to pay higher prices for the same opportunities, and to develop and support their own operations. In addition, many of these companies have greater name recognition. These companies might be willing to sacrifice profitability to capture a greater portion of the market for products similar to those manufactured or distributed by the Company or pay higher prices than the Company would for the same expansion and development opportunities. Consequently, the company may encounter significant competition in its efforts to achieve its growth objectives.
 
 
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Principal Suppliers

After the distribution of Amerikal and sale of assets related to Online Surgery during the fiscal year March 31, 2006, the Company only has remaining principal suppliers that relate to the products of its sole subsidiary Aquair.

During the fiscal year ended March 31, 2006, the Company was supplied with its atmospheric water generator products by Munters and Dong Yang. However, moving forward the Company intends to have Munters and Hendrx be the principal suppliers of the Company’s atmospheric water generation products, as well as any other suppliers that the Company deems appropriate for this product sector and its other planned technologies.

Dependence on One or a Few Major Customers

After the distribution of Amerikal and sale of assets related to Online Surgery during the fiscal year March 31, 2006, the Company’s sole remaining sale activity involved the sale of water generator equipment in the United States and Asia through its Aquair subsidiary. During the fiscal year ended March 31, 2006, the Company’s sales were showed the following concentrations: export sales as a percentage of revenues were 84.4% and 100% for the twelve months ended March 31, 2006, and 2005 respectively. During the twelve months ended March 31, 2006 and 2005, for continuing operations, sales to a single customer were 84.4% and 100% of total sales, respectively. For discontinued operations (Amerikal Nutraceutical Corporation), during the twelve months ended March 31, 2006 and 2005, sales to a single customer were 58.5% and 80.6%, respectively.

Intellectual Property

After the distribution of Amerikal and sale of assets related to Online Surgery during the fiscal year March 31, 2006, the Company only has remaining intellectual property issues in relation to its sole subsidiary Aquair. The Company did not have any intangible assets on its balance sheet as of March 31, 2006; however, the Company owns several live trademarks, including the word mark “Aquair.”.

The Company distributes Munters products under licenses granted by Munters. The technology underlying Aquair’s products licensed from Munters is protected by three patents owned by Munters and others pending.

Government Approval

After the distribution of Amerikal and sale of assets related to Online Surgery during the fiscal year March 31, 2006, the Company only has remaining government approval issues in relation to the products of its sole subsidiary Aquair

For Aquair, government approval was not applicable during the fiscal year ended March 31, 2006, however the Company plans on distributing certain water “anti-microbial” technologies which may require, depending on product usage, certain approvals, licensing and/or permits from the United States Food and Drug Administration or their similar counterpart agencies overseas.

Effect of Any Existing or Proposed Government Regulations

None.

Research and Development Costs

For the fiscal year ended March 31, 2006, the Company spent $4,086 on laboratory work and product development expenses in testing of the Aquair products.

Cost and Effects of Compliance with Environmental Laws and Regulations

Not applicable.

 
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Employees

As of March 31, 2006, the Company employed three employees comprised of the Company’s Chief Executive Officer, Chief Financial Officer and Vice President of Sales. The Company retains consultants on an as needed basis, and may need to hire additional employees during the fiscal year ending March 31, 2007.

Property

On October 1, 2004, Aquair entered into a month-to-month rental agreement with Pinnacle International, Inc., a California corporation which is wholly owned by Louis Knickerbocker (“Pinnacle”), the Chief Executive Officer and Chairman of the Board of Directors of the Company. The agreement is for 3,000 square feet of office space located at 30021 Tomas, Suite 200, Rancho Santa Margarita, California 92688 and office support services at a fair market rate of $6,000 per month. During the fiscal year ended March 31, 2006, the Company expensed $72,177 of rent to related party under this agreement.
 
Legal Proceedings
 
On August 30, 2005 the Company was served with a lawsuit filed as Case No. 05CC09548 in Orange County, California Superior Court. In the complaint, Universal Communications Systems, Inc. and its subsidiary Atmospheric Water Technologies, Inc. allege defamation, interference with prospective economic advantage, and false advertising, and seek compensatory and punitive damages, and costs against the Company. The Board of Directors believes these claims to be without merit, and has engaged legal counsel to strongly defend these claims. Through our legal counsel, the Company has caused the appropriate legal pleadings to be filed to dismiss the Complaint in this case. The Company believes that any liability it may incur in connection with this case will not have a material adverse effect upon its financial condition or its results of operations.

On July 7, 2006, the Company was served with a lawsuit for “injunctive, declaratory relief and damages” filed by plaintiffs H2O Liquid Air, LLC and H2O Liquid Air of Florida, LLC on June 10, 2006 in the United States District Court, Southern District of Florida, Miami Division against the Company and eight other defendants. The complaint alleges ten “counts”, although only three counts are directed at the Company: unfair competition under common law, statutory infringement under section 32 of the Lanham Act, and interference with a distribution agreement. The Board of Directors believes these claims to be without merit, and will be defended by legal counsel engaged by co-defendant Munters Corp. to strongly defend these claims. Through our legal counsel, the Company will cause the appropriate legal pleadings to be filed to dismiss the Company from the case. The Company believes that any liability it may incur in connection with this case will not have a material adverse effect upon its financial condition or its results of operations.

Other than the foregoing, presently, neither the Company nor its wholly owned subsidiaries are party to any litigation and the Company is not aware of litigation, either pending or threatened. Neither the Company nor its subsidiaries has been the defendant or plaintiff in any litigation, since the discharge from bankruptcy of the Company attributable to its predecessor L.L. Knickerbocker Company, Inc.