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The following is an excerpt from a S-4/A SEC Filing, filed by PRIMEDIA INC on 1/17/2001.
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PRIMEDIA INC - S-4/A - 20010117 - EXHIBITS

ITEM 21. EXHIBITS AND FINANCIAL STATEMENT SCHEDULES.

EXHIBIT
NUMBER           DESCRIPTION OF DOCUMENTS
-------          ------------------------
      2.1        Agreement and Plan of Merger, dated as of October 29, 2000,
                 by and among PRIMEDIA Inc., Abracadabra Acquisition
                 Corporation and About.com, Inc. (attached as Annex D to the
                 joint proxy statement-consent solicitation-prospectus in
                 this registration statement).
      2.2        Amendment No. 1 to the Agreement and Plan of Merger, dated
                 as of January 2, 2001, by and among PRIMEDIA Inc.,
                 Abracadabra Acquisition Corporation and About.com, Inc.
                 (attached as Annex D to the joint proxy statement--consent
                 solicitation--prospectus in this registration statement).
      4.1        Certificate of Designations of the Series D Preferred Stock
                 (Incorporated by reference to K-III Communications
                 Corporation's Registration Statement on Form S-4, File
                 No. 333-03691).

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EXHIBIT
NUMBER           DESCRIPTION OF DOCUMENTS
-------          ------------------------
      4.2        Certificate of Designations of the Series F Preferred Stock
                 (Incorporated by reference to K-III Communications
                 Corporation's Registration Statement on Form S-4, File
                 No. 333-38451).
      4.3        Certificate of Designations of the Series H Preferred Stock
                 (Incorporated by reference to PRIMEDIA Inc.'s Registration
                 Statement on Form S-4, File No. 333-51891).
      4.4        10 1/4% Senior Note Indenture (including form of note and
                 form of guarantee) (Incorporated by reference to K-III
                 Communications Corporation's Annual Report filed on Form
                 10-K for the year ended December 31, 1994, File
                 No. 1-11106).
      4.5        8 1/2% Senior Note Indenture (including form of note and
                 form of guarantee) (Incorporated by reference to K-III
                 Communications Corporation's Annual Report filed on Form
                 10-K for the year ended December 31, 1995, File No.
                 1-11106).
      4.6        7 5/6% Senior Note Indenture (including form of note and
                 form of guarantee) (Incorporated by reference to PRIMEDIA
                 Inc.'s Registration Statement on Form S-4, File No.
                 333-51891).
      4.7        Form of Class D Subordinated Debenture (including form of
                 debenture) (Incorporated by reference to K-III
                 Communications Corporation's Registration Statement on Form
                 S-4, File No. 333-03691).
      4.8        Form of Class F Subordinated Debenture (including form of
                 debenture) (Incorporated by reference to K-III
                 Communications Corporation's Registration Statement on Form
                 S-4, File No. 333-38451).
      4.9        Form of Class H Subordinated Debenture (including form of
                 debenture) (Incorporated by reference to PRIMEDIA Inc.'s
                 Registration Statement on Form S-4, File No. 333-51891).
      5.1        Opinion of Simpson Thacher & Bartlett.
      8.1        Opinion of Simpson Thacher & Bartlett, as to certain federal
                 income tax consequences of the merger.
      8.2        Opinion of Brobeck, Phleger & Harrison LLP, as to certain
                 federal income tax consequences of the merger.
     10.1        Agreement, dated as of October 29, 2000, by and between
                 PRIMEDIA Inc. and About.com, Inc.*
     10.2        Agreement, dated as of October 29, 2000, by and between
                 PRIMEDIA Inc. and About.com, Inc.*
     10.3        Sales Representation Agreement, dated as of October 29,
                 2000, by and between PRIMEDIA Inc. and About.com, Inc.*
     10.4        Right of First Offer Agreement, dated as of October 29,
                 2000, by and between PRIMEDIA Inc. and About.com, Inc.*
     10.5        Amendment, dated as of December 6, 2000, by and between
                 PRIMEDIA Inc. and About.com, Inc.
     10.6        Amendment, dated as of December 6, 2000, by and between
                 PRIMEDIA Inc. and About.com, Inc.
     10.7        Agreement dated as of December 6, 2000, by and between
                 PRIMEDIA Inc. and About.com, Inc.
     10.8        List Rental Agreement, dated as of December 6, 2000, by and
                 between PRIMEDIA Magazines Inc. and About.com, Inc.
     10.9        PRIMEDIA Inc. 2001 Stock Purchase and Option Plan.
     10.10       Form of Non-qualified Stock Option Agreement.
     10.11       Form of Restricted Stock Award Agreement.
     16.1        Letter from KPMG LLP (Incorporated by reference to
                 About.com, Inc.'s Current Report on Form 8-K filed on
                 June 21, 2000).
     21          List of Subsidiaries of PRIMEDIA.
     23.1        Consent of Deloitte & Touche LLP.
     23.2        Consent of KPMG LLP.
     23.3        Consent of Simpson Thacher & Bartlett (included as part of
                 its opinion filed as Exhibit 5.1).
     23.4        Consent of Simpson Thatcher & Barlett (included as part of
                 its opinion filed as Exhibit 8.1).

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EXHIBIT
NUMBER           DESCRIPTION OF DOCUMENTS
-------          ------------------------
     23.5        Consent of Brobeck, Phleger & Harrison LLP (included as part
                 of its opinion filed as
                 Exhibit 8.2).
     24.1        Power of Attorney of certain officers and directors of
                 PRIMEDIA.*
     99.1        Consent of Wit SoundView Corporation.*
     99.2        Consent of Merrill Lynch, Pierce, Fenner & Smith
                 Incorporated.*
     99.3        Consent of Donaldson, Lufkin & Jenrette Securities
                 Corporation.
     99.4        Employment Agreement dated as of October 29, 2000, by and
                 between PRIMEDIA Inc., About.com, Inc. and Scott Kurnit*.
     99.5        Employment Agreement as of October 29, 2000, by and between
                 PRIMEDIA Inc., About.com, Inc. and William Day.*
     99.6        Lock-Up Agreement, dated as of October 29, 2000, between
                 Scott Kurnit and PRIMEDIA Inc.*
     99.7        Lock-Up Agreement, dated as of October 29, 2000, between
                 William Day and PRIMEDIA Inc.*
     99.8        Amendment to Employment Agreement, dated as of January 16,
                 2001, by and among PRIMEDIA Inc., About.com, Inc. and Scott
                 Kurnit.
     99.9        Amendment to Employment Agreement, dated as of January 16,
                 2001, by and among PRIMEDIA Inc., About.com, Inc. and
                 William Day.
     99.10       Form of About Proxy Card.
     99.11       Form of PRIMEDIA Consent.
     99.12       Amendment No. 1 to Lock-Up Agreement, dated as of
                 January 16, 2001, between Scott Kurnit and PRIMEDIA Inc.
     99.13       Amendment No. 1 to Lock-Up Agreement, dated as of
                 January 16, 2001, between William Day and PRIMEDIA Inc.


* Previously filed.

ITEM 22. UNDERTAKINGS.

The undersigned Registrant hereby undertakes:

(1) to file, during any period in which offers or sales are being made, a post-effective amendment or prospectus supplement to this registration statement:

(i) to include any prospectus required by Section 10(a)(3) of the Securities Act;

(ii) to reflect in the prospectus any facts or events arising after the effective date of the registration statement (or the most recent post-effective amendment thereof) which, individually or in the aggregate, represent a fundamental change in the information set forth in the registration statement. Notwithstanding the foregoing, any increase or decrease in volume of securities offered (if the total dollar value of securities offered would not exceed that which was registered) and any deviation from the low or high end of the estimated maximum offering range may be reflected in the form of prospectus filed with the Commission pursuant to Rule 424(b) if, in the aggregate, the changes in volume and price represent no more than a 20% change in the maximum aggregate offering price set forth in the "Calculation of Registration Fee" table in the effective registration statement; and

(iii) to include any material information with respect to the plan of distribution not previously disclosed in the registration statement or any material change to such information in the registration statement;

provided, however, that paragraphs (1)(i) and (1)(ii) do not apply if the information required to be included in a post-effective amendment by those paragraphs is contained in periodic reports filed with

II-3


or furnished to the Commission by the Registrant pursuant to Section 13 or
Section 15(d) of the Securities Exchange Act that are incorporated by reference in the registration statement;

(2) that, for the purpose of determining any liability under the Securities Act, each such post-effective amendment shall be deemed to be a new registration statement relating to the securities offered therein, and the offering of such securities at that time shall be deemed to be the initial bona fide offering thereof;

(3) to remove from registration by means of a post-effective amendment any of the securities being registered which remain unsold at the termination of the offering;

(4) that, for purposes of determining any liability under the Securities Act, each filing of Registrant's annual report pursuant to Section 13(a) or 15(d) of the Securities Exchange Act that is incorporated by reference in this registration statement shall be deemed to be a new registration statement relating to the securities offered therein, and the offering of such securities at that time shall be deemed to be the initial bona fide offering thereof;

(5) to respond to requests for information that is incorporated by reference into the prospectus pursuant to Items 4, 10(b), 11, or 13 of this Form, within one business day of receipt of such request, and to send the incorporated documents by first class mail or other equally prompt means. This includes information contained in documents filed subsequent to the effective date of the registration statement through the date of responding to the request;

(6) to supply by means of a post-effective amendment all information concerning a transaction, and the company being acquired involved therein, that was not the subject of and included in the registration statement when it became effective;

(7) that prior to any public reoffering of the securities registered hereunder through use of a prospectus which is a part of this registration statement, by any person or party who is deemed to be an underwriter within the meaning of Rule 145(c), the issuer undertakes that such reoffering prospectus will contain the information called for by the applicable registration form with respect to reofferings by persons who may be deemed underwriters, in addition to the information called for by the other Items of the applicable form; and

(8) that every prospectus (i) that is filed pursuant to paragraph (7) immediately preceding, or (ii) that purports to meet the requirements of
Section 10(a)(3) of the Securities Act and is used in connection with an offering of securities subject to Rule 415, will be filed as a part of an amendment to the registration statement and will not be used until such amendment is effective, and that, for purposes of determining any liability under the Securities Act, each such post-effective amendment shall be deemed to be a new registration statement relating to the securities offered therein, and the offering of such securities at that time shall be deemed to be the initial bona fide offering thereof.

Insofar as indemnification for liabilities arising under the Securities Act may be permitted to directors, officers and controlling persons of the Registrant pursuant to the foregoing provisions, or otherwise, the Registrant has been advised that in the opinion of the Commission such indemnification is against public policy as expressed in the Securities Act and is, therefore, unenforceable. In the event that a claim for indemnification against such liabilities (other than the payment by the Registrant of expenses incurred or paid by a director, officer or controlling person of the Registrant in the successful defense of any action, suit or proceeding) is asserted by such director, officer or controlling person in connection with the securities being registered, the Registrant will, unless in the opinion of its counsel the matter has been settled by controlling precedent, submit to a court of appropriate jurisdiction the question whether such indemnification by it is against public policy as expressed in the Securities Act and will be governed by the final adjudication of such issue.

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SIGNATURES

Pursuant to the requirements of the Securities Act, the Registrant has duly caused this registration statement to be signed on its behalf by the undersigned, thereunto duly authorized, in the City of New York, State of New York, on the 17th of January, 2001.

PRIMEDIA INC.

By:  /s/ BEVERLY C. CHELL
     -----------------------------------------
     Beverly C. Chell
     Vice Chairman and Secretary

II-5


EXHIBIT INDEX

EXHIBIT
NUMBER                  DESCRIPTION OF DOCUMENTS
-------                 ------------------------
 2.1                    Agreement and Plan of Merger, dated as of October 29, 2000,
                        by and among PRIMEDIA Inc., Abracadabra Acquisition
                        Corporation and About.com, Inc., (attached as Annex D to the
                        joint proxy statement-consent solicitation-prospectus in
                        this registration statement).

 2.2                    Amendment No. 1 to Agreement and Plan of Merger, dated as of
                        January 2, 2001, by and among PRIMEDIA, Inc., Abracadabra
                        Acquisition Corporation and About.com, Inc. (attached as
                        Annex D to the joint proxy statement-consent
                        solicitation-prospectus in this registration statement).

 4.1                    Certificate of Designations of the Series D Preferred Stock
                        (Incorporated by reference to K-III Communications
                        Corporation's Registration Statement on Form S-4, File
                        No. 333-03691).

 4.2                    Certificate of Designations of the Series F Preferred Stock
                        (Incorporated by reference to K-III Communications
                        Corporation's Registration Statement on Form S-4, File
                        No. 333-38451).

 4.3                    Certificate of Designations of the Series H Preferred Stock
                        (Incorporated by reference to PRIMEDIA Inc.'s Registration
                        Statement on Form S-4, File No. 333-51891).

 4.4                    10 1/4% Senior Note Indenture (including form of note and
                        form of guarantee) (Incorporated by reference to K-III
                        Communications Corporation's Annual Report filed on
                        Form 10-K for the year ended December 31, 1994, File
                        No. 1-11106).

 4.5                    8 1/2% Senior Note Indenture (including form of note and
                        form of guarantee) (Incorporated by reference to K-III
                        Communications Corporation's Annual Report filed on
                        Form 10-K for the year ended December 31, 1995, File
                        No. 1-11106).

 4.6                    7 5/6% Senior Note Indenture (including form of note and
                        form of guarantee) (Incorporated by reference to PRIMEDIA
                        Inc.'s Registration Statement on Form S-4, File
                        No. 333-51891).

 4.7                    Form of Class D Subordinated Debenture (including form of
                        debenture) (Incorporated by reference to K-III
                        Communications Corporation's Registration Statement on
                        Form S-4, File No. 333-03691).

 4.8                    Form of Class F Subordinated Debenture (including form of
                        debenture) (Incorporated by reference to K-III
                        Communications Corporation's Registration Statement on
                        Form S-4, File No. 333-38451).

 4.9                    Form of Class H Subordinated Debenture (including form of
                        debenture) (Incorporated by reference to PRIMEDIA Inc.'s
                        Registration Statement on Form S-4, File No. 333-51891).

 5.1                    Opinion of Simpson Thacher & Bartlett.

 8.1                    Opinion of Simpson Thacher & Bartlett, as to certain federal
                        income tax consequences of the merger.

 8.2                    Opinion of Brobeck, Phleger & Harrison LLP, as to certain
                        federal income tax consequences of the merger.

 10.1                   Agreement, dated as of October 29, 2000, by and between
                        PRIMEDIA Inc. and About.com, Inc.*

 10.2                   Agreement, dated as of October 29, 2000, by and between
                        PRIMEDIA Inc. and About.com, Inc.*

 10.3                   Sales Representation Agreement, dated as of October 29,
                        2000, by and between PRIMEDIA Inc. and About.com, Inc.*

 10.4                   Right of First Offer Agreement, dated as of October 29,
                        2000, by and between PRIMEDIA Inc. and About.com, Inc.*


EXHIBIT
NUMBER                  DESCRIPTION OF DOCUMENTS
-------                 ------------------------
 10.5                   Amendment, dated as of December 6, 2000, by and between
                        PRIMEDIA Inc. and
                        About.com, Inc.

 10.6                   Amendment, dated as of December 6, 2000, by and between
                        PRIMEDIA Inc. and
                        About.com, Inc.

 10.7                   Agreement, dated as of December 6, 2000, by and between
                        PRIMEDIA Inc. and
                        About.com, Inc.

 10.8                   List Rental Agreement, dated as of December 6, 2000, by and
                        between PRIMEDIA Magazines Inc. and About.com, Inc.

 10.9                   PRIMEDIA Inc. 2001 Stock Purchase and Option Plan.

 10.10                  Form of Non-qualified Stock Option Agreement.

 10.11                  Form of Restricted Stock Award Agreement.

 16.1                   Letter from KPMG LLP (Incorporated by reference to
                        About.com, Inc.'s Current Report on Form 8-K filed on
                        June 21, 2000).

 21                     List of Subsidiaries of PRIMEDIA.

 23.1                   Consent of Deloitte & Touche LLP.

 23.2                   Consent of KPMG LLP.

 23.3                   Consent of Simpson Thacher & Bartlett (included as part of
                        its opinion filed as Exhibit 5.1).

 23.4                   Consent of Simpson Thacher & Bartlett (included as part of
                        its opinion filed as Exhibit 8.1).

 23.5                   Consent of Brobeck, Phleger & Harrison LLP (included as part
                        of its opinion filed as Exhibit 8.2).

 24.1                   Power of Attorney of certain officers and directors of
                        PRIMEDIA.*

 99.1                   Consent of Wit SoundView Corporation.*

 99.2                   Consent of Merrill Lynch, Pierce, Fenner & Smith
                        Incorporated.*

 99.3                   Consent of Donaldson, Lufkin & Jenrette Securities
                        Corporation.

 99.4                   Employment Agreement dated as of October 29, 2000, by and
                        between PRIMEDIA Inc., About.com, Inc. and Scott Kurnit.*

 99.5                   Employment Agreement as of October 29, 2000, by and between
                        PRIMEDIA Inc., About.com, Inc. and William Day.*

 99.6                   Lock-Up Agreement, dated as of October 29, 2000, between
                        Scott Kurnit and PRIMEDIA Inc.*

 99.7                   Lock-Up Agreement, dated as of October 29, 2000, between
                        William Day and PRIMEDIA Inc.*

 99.8                   Amendment to Employment Agreement, dated as of January 16,
                        2001, by and among PRIMEDIA Inc., About.com, Inc. and Scott
                        Kurnit.

 99.9                   Amendment to Employment Agreement, dated as of January 16,
                        2001, by and among PRIMEDIA Inc., About.com, Inc. and
                        William Day.

 99.10                  Form of About Proxy Card.

 99.11                  Form of PRIMEDIA Consent.

 99.12                  Amendment No. 1 to Lock-Up Agreement, dated as of
                        January 16, 2001, between Scott Kurnit and PRIMEDIA Inc.

 99.13                  Amendment No. 1 to Lock-Up Agreement, dated as of
                        January 16, 2001, between William Day and PRIMEDIA Inc.


* Previously filed.


EXHIBIT 5.1

January 17, 2001

PRIMEDIA Inc.
745 Fifth Avenue
New York, NY 10151

Ladies and Gentlemen:

We have acted as counsel to PRIMEDIA Inc., a Delaware corporation (the "Company"), in connection with the Registration Statement on Form S-4 of the Company (the "Registration Statement"), filed with the Securities and Exchange Commission under the Securities Act of 1933, as amended, relating to the proposed issuance by the Company of up to 52,600,000 shares of Common Stock, par value $.01 per share ("Common Stock"). Pursuant to the Agreement and Plan of Merger dated as of October 29, 2000 as amended as of January 2, 2001 (the "Merger Agreement") by and between the Company, Abracadabra Acquisition Corporation and About.com, Inc. ("About.com"), Abracadabra Acquisition Corporation, a direct wholly owned subsidiary of the Company will merge with and into About.com (the "Merger") and the Common Stock will be issued in the Merger.

We have examined (i) the Merger Agreement and (ii) the Registration Statement. We have also examined the originals, or duplicates or certified or conformed copies, of such records, agreements, instruments and other documents and have made such other and further investigations as we have deemed relevant and necessary in connection with the opinions expressed herein. As to questions of fact material to this opinion, we have relied upon the certificates of public officials and of officers and representatives of the Company.

In such examination, we have assumed the genuineness of all signatures, the legal capacity of natural persons, the authenticity of all documents submitted to us as originals, the conformity to original documents of all documents submitted to us as duplicates or certified or conformed copies, and the authenticity of the originals of such latter documents.

Based upon the foregoing, and subject to the qualifications and limitations stated herein, we are of the opinion that (1) the Board of Directors of the Company has authorized the issuance of the Common Stock in accordance with the Merger Agreement, subject to the consent of the Company's stockholders, (2) the stockholders of the Company have consented to the issuance of the Common Stock in accordance with the Merger Agreement and (3) when the Common Stock shall have been issued in accordance with the Merger Agreement upon consummation of the Merger, the Common Stock will be validly issued, fully paid and nonassessable.

We are members of the Bar of the State of New York and we do not express any opinion herein concerning any law other than the Delaware General Corporation Law.

We hereby consent to the filing of this opinion letter as Exhibit 5.1 to the Registration Statement and to the reference to this firm under the caption "Legal Matters" in the Joint Proxy Statement-Consent Solicitation-Prospectus included in the Registration Statement.

Very truly yours,

/s/ SIMPSON THACHER & BARTLETT
--------------------------------------

SIMPSON THACHER & BARTLETT


EXHIBIT 8.1

January 17, 2001

PRIMEDIA Inc.
745 Fifth Avenue
New York, New York 10151

Re: Agreement and Plan of Merger among PRIMEDIA Inc., Abracadabra Acquisition Corporation and About.com, Inc., dated as of October 29, 2000, as amended January 2, 2001

Ladies and Gentlemen:

We have acted as special counsel to PRIMEDIA Inc. ("Parent"), a Delaware corporation, in connection with the proposed merger (the "Merger") of Abracadabra Acquisition Corporation ("Merger Sub"), a Delaware corporation and a direct wholly-owned subsidiary of Parent, with and into About.com, Inc. ("Company"), a Delaware corporation, with the separate corporate existence of Merger Sub ceasing and Company continuing as the surviving corporation. The Merger will be consummated pursuant to the Agreement and Plan of Merger dated as of October 29, 2000, as amended or supplemented through the date hereof, by and among Parent, Merger Sub and Company (the "Merger Agreement"). For purposes of this opinion, capitalized terms used and not otherwise defined herein shall have the meaning ascribed thereto in the Merger Agreement. This opinion is being delivered in connection with Parent's Registration Statement on Form S-4 relating to the proposed Merger pursuant to the Merger Agreement (the "Registration Statement") to which this opinion appears as an exhibit. In acting as counsel to Parent in connection with the Merger, we have, in preparing our opinion, as hereinafter set forth, participated in the preparation of the Merger Agreement and the preparation and filing of the Registration Statement.

You have requested that we render the opinion set forth below. In rendering such opinion, we have assumed with your consent that (i) the Merger will be effected in accordance with the Merger Agreement, (ii) the statements concerning the Merger set forth in the Merger Agreement and the Registration Statement are true, complete and correct and will remain true, complete and correct at all times up to and including the Effective Time, (iii) the representations made by Parent, Merger Sub and Company in their respective letters delivered to us for purposes of this opinion (the "Representation Letters") are true, complete and correct and will remain true, complete and correct at all times up to and including the Effective Time, and (iv) any representations made in the Representation Letters "to the best knowledge of" or similarly qualified are true, correct and complete without such qualification. We have also assumed that the parties have complied with and, if applicable, will continue to comply with, the covenants contained in the Merger Agreement. We have examined the documents referred to above and the originals, or duplicates or certified or conformed copies, of such records, documents, certificates or other instruments and made such other inquiries as in our judgment are necessary or appropriate to enable us to render the opinion set forth below. We have not, however, undertaken any independent investigation of any factual matter set forth in any of the foregoing.

If the Merger is effected on a factual basis different from that contemplated in the Merger Agreement and the Registration Statement the opinion expressed herein may be inapplicable. Our opinion is based on the Internal Revenue Code of 1986, as amended (the "Code"), Treasury Regulations, administrative interpretations, and judicial precedents as of the date hereof. If there is any subsequent change in the applicable law or regulations, or if there are subsequently any new applicable administrative or judicial interpretations of the law or regulations, the opinion expressed herein may become inapplicable.


Based on and subject to the foregoing, the discussion contained in the Registration Statement under the caption "THE MERGER--Material United States Federal Income Tax Consequences of the Merger," constitutes, in all material respects, an accurate summary of the United States federal income tax matters described therein.

We express our opinion herein only as to those matters specifically set forth above and no opinion should be inferred as to the tax consequences of the Merger under any state, local or foreign law, or with respect to other areas of United States federal taxation. We are members of the Bar of the State of New York, and we do not express any opinion herein concerning any law other than the federal law of the United States.

We hereby consent to the filing of this opinion as Exhibit 8.1 to the Registration Statement and to the references to our firm name therein.

Very truly yours,

/s/ SIMPSON THACHER & BARTLETT
--------------------------------------

SIMPSON THACHER & BARTLETT

2

EXHIBIT 8.2

[BROBECK PHLEGER & HARRISON LLP LETTERHEAD]

January 17, 2001

About.com, Inc.
1440 Broadway, 19th Floor
New York, New York 10018

Ladies and Gentlemen:

This opinion is being delivered to you in connection with (i) the Agreement and Plan of Merger (the "Agreement") dated as of October 29, 2000 between PRIMEDIA Inc., a Delaware corporation ("Parent"), Abracadabra Acquisition Corporation, a Delaware corporation and a wholly owned subsidiary of Parent ("Merger Sub"), and About.com, Inc., a Delaware corporation ("Target"), and
(ii) the preparation and filing with the Securities and Exchange Commission of a Form S-4 Registration Statement relating to the Merger (the "Registration Statement"). Pursuant to the Agreement, Merger Sub will merge with and into Target (the "Merger"), and Target will become a wholly owned subsidiary of Parent.

Except as otherwise provided, capitalized terms referred to herein have the meanings set forth in the Agreement. All section references, unless otherwise indicated, are to the Internal Revenue Code of 1986, as amended (the "Code").

We have acted as legal counsel to Target in connection with the Merger. As such, and for the purpose of rendering this opinion, we have examined and are relying upon (without any independent investigation or review thereof) the truth and accuracy, at all relevant times, of the statements, covenants, representations and warranties contained in the following documents (including all schedules and exhibits thereto):

1. The Agreement;

2. The Registration Statement; and

3. Such other instruments and documents related to Parent, Target, Merger Sub and the Merger as we have deemed necessary or appropriate.

In connection with rendering this opinion, we have assumed or obtained representations (and are relying thereon, without any independent investigation or review thereof) that:

A. Original documents submitted to us (including signatures) are authentic, documents submitted to us as copies conform to the original documents, and there has been (or will be by the Effective Time) due execution and delivery of all documents where due execution and delivery are prerequisites to the effectiveness thereof; and

B. The Merger will be consummated in accordance with the Agreement without any waiver or breach of any material provision thereof, and the Merger will be effective under applicable state law.

Based on our examination of the foregoing items and subject to the assumptions, exceptions, limitations and qualifications set forth herein, we are of the opinion that the statements regarding United States federal income tax consequences set forth in the Registration Statement under the heading "Material United States Federal Income Tax Consequences of the Merger," insofar as they constitute statements of law or legal conclusions, are correct in all material respects. We express no opinion as to any federal, state or local, foreign or other tax consequences, other than as set forth in the Registration Statement under the heading "Material United States Federal Income Tax Consequences of the Merger."


In addition to the assumptions and representations described above, this opinion is subject to the exceptions, limitations and qualifications set forth below.

(1) This opinion represents and is based upon our best judgment regarding the application of federal income tax laws arising under the Code, existing judicial decisions, administrative regulations and published rulings and procedures. Our opinion is not binding upon the Internal Revenue Service or the courts, and there is no assurance that the Internal Revenue Service will not successfully assert a contrary position. Furthermore, no assurance can be given that future legislative, judicial or administrative changes, on either a prospective or retroactive basis, will not adversely affect the accuracy of the conclusions stated herein. Nevertheless, we undertake no responsibility to advise you of any new developments in the application or interpretation of the federal income tax laws.

(2) No opinion is expressed as to any transaction other than the Merger (whether or not undertaken in connection with the Merger) or as to any transaction whatsoever, including the Merger, if all the transactions described in the Agreement are not consummated in accordance with the terms of such Agreement and without waiver or breach of any material provision thereof or if all of the statements, representations, warranties and assumptions upon which we relied are not true and accurate at all relevant times. In the event any one of the statements, representations, warranties or assumptions upon which we have relied to issue this opinion is incorrect, our opinion might be adversely affected and may not be relied upon.

This opinion is rendered to you solely in connection with the filing of the Registration Statement. We hereby consent to the filing of this opinion as an exhibit to the Registration Statement. We also consent to the references to our firm name wherever appearing in the Registration Statement with respect to the discussion of the federal income tax consequences of the Merger, including any amendments to the Registration Statement. This opinion may not be relied upon for any other purpose, and may not be made available to any other person, without our prior written consent.

Very truly yours,

/s/ BROBECK, PHLEGER & HARRISON LLP


BROBECK, PHLEGER & HARRISON LLP


EXHIBIT 10.5

AMENDMENT

AMENDMENT, dated as of December 6, 2000 (this "AMENDMENT"), with respect to that certain agreement (the "AGREEMENT"; capitalized terms used herein and not defined shall have the meanings ascribed to such terms in the Agreement), dated as of October 29, 2000, between About.com, Inc. ("ABOUT") and PRIMEDIA Inc. on behalf of itself and its wholly owned subsidiaries (collectively, "PRIMEDIA") pursuant to which About purchased $14,400,000 of Promotional Services from PRIMEDIA.

WHEREAS, About has requested and PRIMEDIA has agreed to certain changes to the schedule of Promotional Services to be provided pursuant to the Agreement; and

WHEREAS, in consideration of the scheduling changes About has agreed to certain amendments to the Agreement as set forth herein;

NOW, THEREFORE in consideration of the premises, and for good and valuable consideration, the receipt and sufficiency of which is hereby acknowledged, the parties hereto hereby agree as follows:

Section 1. AMENDMENT OF AGREEMENT. (a) The Agreement is hereby amended such that paragraph 1.4 is deleted in its entirety and replaced with the following:

1.4 PRICE. About shall be charged for all Promotional Services at agreed upon rate card rates. With respect to Promotional Services for which there are no other regular users, the parties agree to negotiate pricing in good faith consistent with rates charged by PRIMEDIA for similar services. Except as expressly set forth herein, PRIMEDIA is not responsible for any expenses or fees relating to the Advertisements including without limitation any agency commissions or fees.

(b) The Agreement is hereby amended such that paragraph 2 is deleted in its entirety.

Section 2. GOVERNING LAW. This Amendment shall be governed by, and construed and enforced in accordance with, the laws of the State of New York.

Section 3. MISCELLANEOUS. Except as otherwise provided herein, all provisions of the Agreement shall remain in full force and effect.


IN WITNESS WHEREOF, the undersigned have executed this Amendment as of the date first above written.

About.com, Inc.

 /s/ Scott Kurnit
-------------------------------------------
Name:  Scott Kurnit
Title: Chairman and Chief Executive Officer

PRIMEDIA Inc.

 /s/ Beverly Chell
-------------------------------------------
Name:  Beverly Chell

Title: Vice Chairman


EXHIBIT 10.6

AMENDMENT

AMENDMENT, dated as of December 6, 2000 (this "AMENDMENT"), with respect to that certain agreement (the "AGREEMENT"; capitalized terms used herein and not defined shall have the meanings ascribed to such terms in the Agreement), dated as of October 29, 2000, between About.com, Inc. ("ABOUT") and PRIMEDIA Inc. on behalf of itself and its wholly owned subsidiaries (collectively, "PRIMEDIA") pursuant to which About purchased $57,600,000 of Promotional Services from PRIMEDIA.

WHEREAS, About has requested and PRIMEDIA has agreed to certain changes to the schedule of Promotional Services to be provided pursuant to the Agreement; and

WHEREAS, in consideration of the scheduling changes About has agreed to certain amendments to the Agreement as set forth herein;

NOW, THEREFORE in consideration of the premises, and for good and valuable consideration, the receipt and sufficiency of which is hereby acknowledged, the parties hereto hereby agree as follows:

Section 1. AMENDMENT OF AGREEMENT. (a) The Agreement is hereby amended such that paragraph 1.4 is deleted in its entirety and replaced with the following:

1.4 PRICE. About shall be charged for all Promotional Services under this Agreement at agreed upon rate card rates. With respect to Promotional Services for which there are no other regular users, the parties agree to negotiate pricing in good faith consistent with rates charged by PRIMEDIA for similar services. Except as expressly set forth herein, PRIMEDIA is not responsible for any expenses or fees relating to the Advertisements including without limitation any agency commissions or fees.

(b) The Agreement is hereby amended such that paragraph 2 is deleted in its entirety.

Section 2. GOVERNING LAW. This Amendment shall be governed by, and construed and enforced in accordance with, the laws of the State of New York.

Section 3. MISCELLANEOUS. Except as otherwise provided herein, all provisions of the Agreement shall remain in full force and effect.


IN WITNESS WHEREOF, the undersigned have executed this Amendment as of the date first above written.

About.com, Inc.

/s/ Scott Kurnit
-------------------------------------------
Name:  Scott Kurnit
Title: Chairman and Chief Executive Officer

PRIMEDIA Inc.

/s/ Beverly Chell
-------------------------------------------
Name:  Beverly Chell

Title: Vice Chairman


EXHIBIT 10.7

AGREEMENT

AGREEMENT (this "Agreement"), dated as of the 6th day of December, 2000 between About.com, Inc. ("About") and PRIMEDIA Inc. on behalf of itself and its wholly owned subsidiaries (collectively, "PRIMEDIA").

WHEREAS, About owns and operates About.com, a platform comprised of a network of more than 800 targeted, topic-specific web sites;

WHEREAS, PRIMEDIA is an integrated media company which owns and operates a variety of print, video, Internet products and live event products in the consumer, enthusiast and business-to-business markets;

WHEREAS, About wishes to use, and PRIMEDIA is willing to provide, advertising and promotional services through December 31, 2001 with a total value of $14,900,000 as provided herein and in accordance with the terms hereof; and

WHEREAS, the parties desire that in consideration for the advertising and promotional services to be provided hereunder, About shall issue to PRIMEDIA 735,802 shares of About common stock (the "About Stock").

NOW, THEREFORE in consideration of the premises and the respective representations, warranties, covenants and agreements contained herein, and for good and valuable consideration, the receipt and sufficiency of which is hereby acknowledged, the parties hereto hereby agree as follows:

1. PROMOTIONAL SERVICES COMMITMENT.

1.1. Definitions. For purposes of this Agreement, the following definitions shall apply:

(a) "Print Advertising" shall mean print advertising space in PRIMEDIA's consumer, enthusiast and business-to-business publications (the "Publications").

(b) "Web Advertising" shall mean advertisements on and sponsorships, links and other promotions related to PRIMEDIA's consumer, enthusiast and business-to-business web sites.

(c) "Channel One Advertising" shall mean on-air advertising on PRIMEDIA's Channel One Network.

(d) "Advertising" shall mean Print Advertising, Web Advertising and Channel One Advertising.

(e) "Supplemental Promotions" shall mean the publication, insertion and distribution of promotional inserts or brochures in connection with the publication of any Publication.


(f) "Market Solutions" shall mean integrated promotional and marketing packages incorporating Advertising, sponsorships, co-branding opportunities and other promotional devices within or across PRIMEDIA editorial focus areas (e.g., teens, babies, automobiles).

(g) "Trade Show Opportunities" shall mean sponsorships and booth rentals at PRIMEDIA trade shows.

(h) "Promotional Services" shall mean Advertising, Subscriber List Rentals, Supplemental Promotions, Market Solutions and Trade Show Opportunities and other forms of print and on-line promotions, sponsorships and links.

1.2. PROMOTIONAL SERVICES COMMITMENT.

(A) ANNUAL COMMITMENT. Subject to the provisions herein, beginning on the date hereof and continuing through December 31, 2001 (the "Term"), About agrees to purchase and PRIMEDIA agrees to sell and make available to About an aggregate of $14,900,000 million of Promotional Services (the "Commitment"). About shall use its reasonable efforts to use a minimum of $2,800,000 of the Commitment in calendar year 2000 including a minimum of $500,000 of banner advertisements on GR8RIDE.com and the Pro Football Weekly web site and other PRIMEDIA web sites. Of the remaining amount of the Commitment, About shall use $6,800,000 in the first quarter 2001 and the rest over the course of the Term as agreed to by the parties. About shall use the Promotional Services to promote and advertise its own products and services and shall not rent, resell or otherwise transfer to any third party any portion of the Promotional Services.

(B) PRIORITY. The first $10,000,000 of PRIMEDIA advertising or promotional services used by About during the Term shall be charged against the Commitment hereunder and not against any other advertising agreement between the parties.

(C) ACQUISITIONS/DIVESTITURES. About acknowledges that from time to time certain of PRIMEDIA's subsidiaries and/or Publications may be sold and/or new publications or promotional vehicles purchased. Any such changes in PRIMEDIA shall be cause for renegotiation of the terms of this Agreement only in the event that they materially alter the Promotional Services available to About hereunder.

1.3. TERMS. About's requests for any of the Aggregate Promotional Services shall be subject to the regular policies and practices of PRIMEDIA in the ordinary course of business including, without limitation, with respect to placement, space availability and deadlines for providing creative materials. All Advertising placed by About hereunder and all promotional materials distributed by About to any party on any subscriber list from a Subscriber List Rental shall be acceptable to PRIMEDIA in its reasonable discretion consistent with its regular practices and policies applicable to other advertisers and clients. PRIMEDIA reserves the right to reject any Advertising or request for Subscriber List Rentals that do not comply with the foregoing.

1.4. PRICE. About shall be charged for all Promotional Services at agreed upon rate card rates. About shall be charged for all Promotional Services in 2001 at agreed upon rate card rates. With respect to Promotional Services for which there are no other regular users,

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the parties agree to negotiate pricing in good faith consistent with rates charged by PRIMEDIA for similar services. Except as expressly set forth herein, PRIMEDIA is not responsible for any expenses or fees relating to the Advertisements including without limitation any agency commissions or fees.

1.5. COMMON STOCK ISSUANCE. In consideration for the Promotional Services to be provided hereunder, About shall issue to PRIMEDIA735,802 shares of common stock of About, par value $.001 per share on the date hereof with an aggregate value equal to $14,900,000 (the "Common Stock"). The Common Stock shall be issued to PRIMEDIA promptly upon the execution of this Agreement. The Common Stock shall be duly authorized, validly issued and non-assessable. Within five (5) business days of the date of this Agreement, About shall execute a customary registration rights agreement in a form reasonably satisfactory to About and PRIMEDIA providing PRIMEDIA with piggyback rights for the Vested Portion of the Common Stock (including standard cut-backs) except in respect of registration on Form S-8 or registrations for issuing stock in the context of an acquisition.

2. REPRESENTATIONS AND WARRANTIES OF ABOUT.

2.1. ORGANIZATION AND AUTHORITY OF ABOUT. About (i) is a corporation duly organized and in good standing under the laws of the State of Delaware and
(ii) has all the requisite power and authority to own or lease its assets and to carry on its business. About has full power and authority to carry out the transactions contemplated by this Agreement.

2.2. AUTHORIZATION OF AGREEMENT. The execution, delivery and performance by About of this Agreement and the consummation by About of the transactions contemplated hereby, have been duly authorized by all necessary action of About. This Agreement has been duly executed and delivered by About and constitute legal, valid and binding obligations of About, enforceable in accordance with its respective terms (except insofar as enforceability may be limited by applicable bankruptcy, insolvency, reorganization, moratorium or similar laws affecting creditor's rights generally or by principles governing the availability of equitable remedies).

2.3. NO CONFLICTS. Neither the execution, delivery or performance of this Agreement, nor the consummation by About of the transactions contemplated hereby, nor compliance by About with the terms and provisions hereof, will (i) conflict with About's Certificate of Incorporation (ii) conflict with, or result in the breach or termination of, or constitute a default (or with notice or lapse of time or both, constitute a default) under or result in the termination or suspension of, or accelerate the performance required by any of the terms, conditions or provisions of, any note, bond, mortgage, indenture, license, lease, agreement, commitment or other instrument to which About is a party or by which any of its assets is bound except any such conflict which would not result in a Material Adverse Effect (as defined in the Merger Agreement); (iii) constitute a violation by About of any law or statute or any judgment, ruling, order, writ injunction, decree, rule or regulation of any court or governmental authority applicable to About except to the extent it does not constitute a Material Adverse Effect; or (iv) result in the creation of any mortgage, pledge, security interest, claim, lien, charge or encumbrance of any kind ("Lien") upon any of the assets of About except to the extent it does not constitute a Material Adverse Effect.

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3. REPRESENTATIONS AND WARRANTIES OF PRIMEDIA.

3.1. ORGANIZATION OF PRIMEDIA. PRIMEDIA is a corporation duly organized, validly existing and in good standing under the laws of the state of Delaware. PRIMEDIA has the full power and authority to enter into this Agreement and to carry out the transactions contemplated hereby.

3.2. AUTHORIZATION OF AGREEMENT. The execution, delivery and performance by PRIMEDIA of this Agreement and the consummation by PRIMEDIA of the transactions contemplated hereby, have been duly authorized by all necessary action of PRIMEDIA. This Agreement has been duly executed and delivered by PRIMEDIA and constitutes the legal, valid and binding obligation of PRIMEDIA, enforceable in accordance with its terms.

3.3. NO CONFLICTS. Neither the execution, delivery or performance of this Agreement, nor the consummation by PRIMEDIA of the transactions contemplated hereby, nor compliance by PRIMEDIA with the terms and provisions hereof, will (i) conflict with the Certificate of Incorporation or By-Laws of PRIMEDIA, (ii) conflict with, or result in the breach or termination of, or constitute a default (or with notice or lapse of time or both, constitute a default) under or result in the termination or suspension of, or accelerate the performance required by any of the terms, conditions or provisions of, any note, bond, mortgage, indenture, license, lease, agreement, commitment or other instrument to which PRIMEDIA is a party except to the extent it does not constitute a Parent Material Adverse Effect (as defined in the Purchase Agreement); or (iii) constitute a violation by PRIMEDIA of any law or statute or any judgment, ruling, order, writ injunction, decree, rule or regulation of any court or governmental authority applicable to PRIMEDIA except to the extent it does not constitute a Parent Material Adverse Effect.

3.4. PURCHASE NOT FOR DISTRIBUTION. PRIMEDIA hereby represents and warrants to About that any shares of About Common Stock acquired by PRIMEDIA hereunder will not be taken with a view to the public distribution thereof and will not be transferred or otherwise disposed of except in a transaction registered or exempt from registration under the Securities Act of 1933, as amended.

4. Miscellaneous.

4.1. ENTIRE AGREEMENT. This Agreement (together with the Schedules and Exhibits hereto and the documents referred to herein) contains, and is intended as, a complete statement of all of the terms of the arrangements between the parties with respect to the matters provided for herein, and supersedes any previous agreements and understandings between the parties with respect to those matters. Section titles and headings are inserted for convenience of reference only and are not intended to be a part or to affect the meaning or interpretation hereof.

4.2. GOVERNING LAW. THIS AGREEMENT SHALL BE GOVERNED BY, AND CONSTRUED AND ENFORCED IN ACCORDANCE WITH THE LAWS OF THE STATE OF NEW YORK.

4.3. AMENDMENT; WAIVER. No provision of this Agreement may be amended or modified except by an instrument or instruments in writing signed by the parties hereto. Any

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party may waive compliance by another with any of the provisions of this Agreement. No waiver of any provision hereof shall be construed as a waiver of any other provision or subsequent breach. Any waiver must be in writing. The failure of any party hereto to enforce at any time any provision hereof shall not be construed to be a waiver of such provision, nor in any way to affect the validity hereof or any part hereof or the right of any party thereafter to enforce each and every such provision.

4.4. NOTICES. All notices and other communications under this Agreement shall be in writing and shall be deemed given when delivered personally, mailed by registered mail, return receipt requested, sent by documented overnight delivery service or, to the extent receipt is confirmed, by telecopy to the parties at the following addresses (or to such other address as a party may have specified by notice given to the other party pursuant to this provision):

If to About to it at

About.com, Inc.
1440 Broadway, 19th Floor
New York, New York 10018
Attention: Alan Blaustein, Esq.
Fax: (212) 204-1521

with a copy to:

Brobeck, Phleger & Harrison LLP
1633 Broadway, 47th Floor
New York, New York 10019
Attention: Eric Simonson, Esq.
Fax: (212) 586-7878

with a copy to

If to PRIMEDIA, to:

PRIMEDIA Inc.
745 Fifth Avenue
New York, New York 10151
Telecopy No.:
Confirmation No.:
Attention: Mr. Charles McCurdy

with a copy to:

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PRIMEDIA Inc.
745 Fifth Avenue
New York, New York 10151
Telecopy No.: (212) 745-0131
Confirmation No.: (212) 745-0628
Attention: Christopher A. Fraser, Esq.

4.5. SEPARABILITY. If any provision of this Agreement is held by any court of competent jurisdiction to be illegal, invalid or unenforceable, such provision shall be of no force and effect, but the illegality, invalidity or unenforceability shall have no effect upon and shall not impair the enforceability of any other provision of this Agreement.

4.6. ASSIGNMENT AND BINDING EFFECT. None of the parties hereto may assign any of its rights or delegate any of its duties under this Agreement without the prior written consent of the others. All of the terms and provisions of this Agreement shall be binding on, and shall inure to the benefit of, the respective successors and permitted assigns of the parties.

4.7. NO BENEFIT TO OTHERS. The representations, warranties, covenants and agreements contained in this Agreement are for the sole benefit of the parties hereto and their respective successors and permitted assigns and they shall not be construed as conferring and are not intended to confer any rights on any other persons.

4.8. COUNTERPARTS. This Agreement may be executed in two (2) or more counterparts, each of which shall be deemed an original, and each party thereto may become a party hereto by executing a counterpart hereof. This Agreement and any counterpart so executed shall be deemed to be one and the same instrument. The exchange (by facsimile) of facsimile copies of executed counterparts of this Agreement shall be deemed execution and delivery thereof, provided that receipt of such facsimile is confirmed in writing. Original copies shall follow by documented overnight delivery.

4.9. EXPENSES. Each party shall pay all of its respective expenses relating to the transactions contemplated hereby including, without limitation, the expenses of its attorneys and financial advisors.

4.10. INTERPRETATION. The parties hereto agree that in interpreting this Agreement there shall be no inference against the drafting party.

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IN WITNESS WHEREOF, the undersigned have executed this Agreement as of the date first above written.

About.com, Inc.

 /s/ Scott Kurnit
-----------------------------------
Name:  Scott Kurnit
Title: Chairman and Chief Executive
       Officer

PRIMEDIA Inc.

 /s/ Beverly C. Chell
-----------------------------------
Name:  Beverly C. Chell
Title: Vice Chairman

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Exhibit 10.8

LIST RENTAL AGREEMENT

This list rental agreement (the "Agreement") is entered into on this 6th day of December 2000 by and between PRIMEDIA Magazines Inc. ("PRIMEDIA") and About.com, Inc. ("About") with respect to use of the PRIMEDIA consumer and special interest magazine mailing list owned by PRIMEDIA (the "Mailing List"), pursuant to the terms and conditions hereinafter set forth.

1. About expressly acknowledges that the Mailing List shall be strictly limited to no more than three uses, solely and exclusively for mailings of mailing pieces promoting About (the "Mailing Pieces"). The content of the Mailing Pieces shall be adhere to the same content standards as advertisements which appear in Seventeen Magazine and shall be subject to PRIMEDIA's advance approval which shall not be unreasonably withheld. PRIMEDIA shall deliver the Mailing List to About no later than December 29, 2000. Upon such delivery, About shall immediately acknowledge receipt and acceptance of the Mailing List in writing. About agrees and acknowledges that upon such delivery, PRIMEDIA's obligations relating to the Mailing List are fully satisfied.

2. In consideration of the use of the Mailing List, About shall issue to PRIMEDIA 120,987 shares of common stock of About, par value $.001 per share on the date hereof with an aggregate value equal to $2,450,000 (the "Common Stock"). The Common Stock shall be issued to PRIMEDIA promptly upon of the execution of this Agreement. The Common Stock shall be duly authorized, validly issued and non-assessable. Within five (5) business days of the date of this Agreement, About shall execute a customary registration rights agreement in a form reasonably satisfactory to About and PRIMEDIA providing PRIMEDIA with piggyback rights for the Vested Portion of the Common Stock (including standard cut-backs) except in respect of registration on Form S-8 or registrations for issuing stock in the context of an acquisition.

3. About hereby unconditionally promises, agrees, represents and warrants that as a condition to the use of the Mailing List it will not (i) disclose, transfer, duplicate, reproduce or retain in any form or manner whatsoever the Mailing List or any part thereof or permit any third party, agent, employee or contractor of their respective agents or employees to do any of the foregoing, regardless of whether the Mailing List takes the form of printed labels, magnetic tape or otherwise; (ii) disclose the identity of PRIMEDIA as the list owner or the derivation or source of the Mailing List to any third party; (iii) use the Mailing List as a basis for a phone or e-mail solicitation; (iv) use the Mailing List in connection with "free offers" or for any other offer in which a negative response is requested or solicited. About shall erase the Mailing List from all storage devices upon which it is stored immediately upon processing its mailing.

4. About acknowledges that the Mailing List is the property of PRIMEDIA.

5. About acknowledges that the Mailing List has and will continue to be monitored to prevent unauthorized use thereof, by a combination of one or more methods of computer control and or planted and/or varied names and addresses. About hereby consents to such controls.

6. PRIMEDIA makes no warranty or representation of any nature regarding
(i) the accuracy of the Mailing List's names and addresses; (ii) the results to be obtained from the use of the Mailing List or (iii) the number of mail pieces which are actually deliverable based on the information contained in the Mailing List.

7. About agrees to indemnify and hold harmless PRIMEDIA from any and all claims, damages, liabilities, expenses, including but not limited to attorney fees and expenses, however incurred, relating to the use of the Mailing List by About or its agents contrary to the provisions of this Agreement.


8. THIS AGREEMENT SHALL BE GOVERNED BY, AND CONSTRUED AND ENFORCED IN ACCORDANCE WITH THE LAWS OF THE STATE OF NEW YORK.

9. No provision of this Agreement may be amended or modified except by an instrument or instruments in writing signed by the parties hereto. Any party may waive compliance by another with any of the provisions of this Agreement. No waiver of any provision hereof shall be construed as a waiver of any other provision or subsequent breach. Any waiver must be in writing. The failure of any party hereto to enforce at any time any provision hereof shall not be construed to be a waiver of such provision, nor in any way to affect the validity hereof or any part hereof or the right of any party thereafter to enforce each and every such provision.

10. If any provision of this Agreement is held by any court of competent jurisdiction to be illegal, invalid or unenforceable, such provision shall be of no force and effect, but the illegality, invalidity or unenforceability shall have no effect upon and shall not impair the enforceability of any other provision of this Agreement.

11. None of the parties hereto may assign any of its rights or delegate any of its duties under this Agreement without the prior written consent of the others. All of the terms and provisions of this Agreement shall be binding on, and shall inure to the benefit of, the respective successors and permitted assigns of the parties.

12. The representations, warranties, covenants and agreements contained in this Agreement are for the sole benefit of the parties hereto and their respective successors and permitted assigns and they shall not be construed as conferring and are not intended to confer any rights on any other persons.

13. This Agreement may be executed in two (2) or more counterparts, each of which shall be deemed an original, and each party thereto may become a party hereto by executing a counterpart hereof. This Agreement and any counterpart so executed shall be deemed to be one and the same instrument. The exchange (by facsimile) of facsimile copies of executed counterparts of this Agreement shall be deemed execution and delivery thereof, provided that receipt of such facsimile is confirmed in writing. Original copies shall follow by documented overnight delivery.

14. The parties hereto agree that in interpreting this Agreement there shall be no inference against the drafting party.


IN WITNESS WHEREOF, the undersigned have executed this Agreement as of the date first above written.

About.com, Inc.

 /s/ Todd Sloan
-----------------------------------
Name:  Todd Sloan
Title: Chief Financial Officer

PRIMEDIA Inc.

 /s/ Lawrence Rutkowski
-----------------------------------
Name:  Lawrence Rutkowski
Title: Executive Vice President and
         Chief Financial Officer


EXHIBIT 10.9

PRIMEDIA INC.
2001 STOCK INCENTIVE PLAN

1. PURPOSE OF PLAN

The PRIMEDIA Inc. 2001 Stock Incentive Plan (the "Plan") is designed:

(a) to promote the long term financial interests and growth of PRIMEDIA Inc. (the "Corporation") and its Subsidiaries (as defined below) by attracting and retaining management personnel with the training, experience and ability to enable them to make a substantial contribution to the success of the Corporation's business;

(b) to motivate management personnel by means of growth-related incentives to achieve long range goals; and

(c) to further the identity of interests of participants with those of the stockholders of the Corporation through opportunities for increased stock, or stock-based, ownership in the Corporation.

2. DEFINITIONS

As used in the Plan, the following words shall have the following meanings:

(a) "Affiliate" shall mean, with respect to the Corporation, any entity directly or indirectly controlling, controlled by, or under common control with, the Corporation or any other entity designated by the Board of Directors in which the Corporation or an Affiliate has an interest.

(b) "Board of Directors" means the Board of Directors of the Corporation.

(c) "Change in Control" shall mean the occurrence of any one of the following events:

(i) transaction or series of related transactions whereby KKR Associates and/or its affiliates ("KKR") sells or otherwise disposes of beneficial ownership (within the meaning of Rule 13 d-3 of the Securities Exchange Act of 1934, as amended (the "1934 Act")) of securities of the Corporation representing 35% or more of the combined voting power of all securities of the Corporation entitled to vote in the election of directors of the Corporation to any single person or group (within the meaning of Section 13(d)(3) of the 1934 Act, and the rules and regulations promulgated thereunder), other than to an Affiliate of KKR, and in connection with or following such disposition such single person or group obtains control of a majority of the seats (other than vacant seats) on the Board;

(ii) the Corporation adopts any plan of liquidation providing for the distribution of all or substantially all of its assets;


(iii) all or substantially all of the assets or business of the Corporation are disposed of pursuant to a merger, consolidation or other transaction (unless the shareholders of the Corporation immediately prior to such merger, consolidation or other transaction beneficially own, directly or indirectly, in substantially the same proportion as they owned the voting securities of the Corporation, all of the voting securities or other ownership interests of the entity or entities, if any, that succeed to the business of the Corporation); or

(iv) the Corporation combines with another company and is the surviving corporation but, immediately after the combination, the shareholders of the Corporation immediately prior to the combination hold, directly or indirectly, 50% or less of the voting securities of the combined company (there being excluded from the number of shares held by such shareholders, but not from the voting securities of the combined company, any shares received by Affiliates of such other company in exchange for stock of such other company).

(d) "Committee" means the Compensation Committee of the Board of Directors.

(e) "Common Stock" or "Share" means common stock of the Corporation which may be authorized but unissued, or issued and reacquired.

(f) "Derivative Security" has the meaning given it in Rule 16a-1(c) under the Exchange Act.

(g) "Employee" means a person, including an officer, in the employment of the Corporation or one of its Subsidiaries who is selected by the Committee.

(h) "Exchange Act" means the Securities Exchange Act of 1934, as amended.

(i) "Fair Market Value" means such value of a Share as reported for stock exchange transactions and/or determined in accordance with any applicable resolutions or regulations of the Committee in effect at the relevant time.

(j) "Grant" means an award made to a Participant pursuant to the Plan and described in Paragraph 5, including, without limitation, an award of a Stock Option, Stock Appreciation Right, Dividend Equivalent Right, Restricted Stock, Purchase Stock, Performance Units, Performance Shares or Other Stock Based Grant or any combination of the foregoing.

(k) "Grant Agreement" means an agreement between the Corporation and a Participant that sets forth the terms, conditions and limitations applicable to a Grant.

(l) "Participant" means an Employee, or other person having a relationship with the Corporation or any of its Subsidiaries, to whom one or more Grants have been made and such Grants have not all been forfeited or terminated under the Plan; provided, however, a non-employee director of the Corporation or one of its Subsidiaries may not be a Participant.

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(m) "Stock-Based Grants" means the collective reference to the grant of Stock Appreciation Rights, Dividend Equivalent Rights, Restricted Stock, Performance Units, Performance Shares and Other Stock Based Grants.

(n) "Stock Options" means the collective reference to "Incentive Stock Options" and "Other Stock Options".

(o) "Subsidiary" means any entity of which the Corporation owns, either directly or indirectly, at least 50% of the combined voting power or economic interest of such entity.

3. ADMINISTRATION OF PLAN

(a) The Plan shall be administered by the Committee, which may delegate its duties and powers in whole or in part to any subcommittee thereof consisting solely of at least two individuals who are intended to qualify as "non-employee directors" within the meaning of Rule 16b-3 under the Act (or any successor rule thereto) and "outside directors" within the meaning of Section 162(m) of the Code (or any successor section thereto). The Committee may adopt its own rules of procedure, and the action of a majority of the Committee, taken at a meeting or taken without a meeting by a writing signed by such majority, shall constitute action by the Committee. The Committee shall have the power and authority to administer, construe and interpret the Plan, to make rules for carrying it out and to make changes in such rules. Any such interpretations, rules, and administration shall be consistent with the basic purposes of the Plan.

(b) The Committee may delegate to the Chief Executive Officer and to other senior officers of the Corporation its duties under the Plan subject to such conditions and limitations as the Committee shall prescribe except that only the Committee may designate and make Grants to Participants who are subject to Section 16 of the Exchange Act or Section 162(m) of the Code.

(c) The Committee may employ attorneys, consultants, accountants, appraisers, brokers or other persons. The Committee, the Corporation, and the officers and directors of the Corporation shall be entitled to rely upon the advice, opinions or valuations of any such persons. No member of the Committee shall be personally liable for any action, determination or interpretation made in good faith with respect to the Plan or the Grants, and all members of the Committee shall be fully protected by the Corporation with respect to any such action, determination or interpretation.

(d) The Committee may construe and interpret the Plan and the Grants awarded thereunder and establish, amend and revoke rules and regulations for the administration of the Plan, including, but not limited to, correcting any defect or supplying any omission, or reconciling any inconsistency in the Plan or in any Grant Agreement, in the manner and to the extent it shall deem necessary or advisable to make the Plan fully effective.

(e) The Committee may determine the duration and purposes for leaves of absence which may be granted to a Participant on an individual basis without constituting a termination of employment or service for purposes of the Plan.

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(f) The Committee may resolve all questions of interpretation arising under or in connection with the administration of the Plan, exercise its discretion with respect to the powers and rights granted to it as set forth in the Plan, and generally, exercise such powers and perform such acts as are deemed necessary or advisable to promote the best interests of the Company with respect to the Plan.

(g) All decisions and determinations by the Committee in the exercise of the powers conferred upon it under the Plan shall be final, binding and conclusive upon the Company, the Subsidiaries, Participants and all other persons having any interest therein.

4. ELIGIBILITY

The Committee may from time to time make Grants under the Plan to such Employees, or other persons having a relationship with the Corporation or any of its Subsidiaries, and in such form and having such terms, conditions and limitations as the Committee may determine. No Grants may be made under this Plan to non-employee directors of the Corporation or any of its Subsidiaries. Grants may be granted singly, in combination or in tandem. The terms, conditions and limitations of each Grant under the Plan shall be set forth in a Grant Agreement, in a form approved by the Committee, consistent, however, with the terms of the Plan; provided, however, such Grant Agreement shall contain provisions dealing with the treatment of Grants in the event of the termination, death or disability of a Participant, and may also include provisions concerning the treatment of Grants in the event of a change of control of the Corporation.

5. GRANTS

From time to time, the Committee will determine the forms and amounts of Grants to Participants. Grants shall be subject to such terms and conditions, including without limitation, vesting and exercisability periods or restrictions, and the effect on a Grant of a termination or change in employment status of a Participant (including a termination or change by reason of a sale of a subsidiary or division of the Corporation), as the Committee may in its discretion determine. Such Grants may take the following forms in the Committee's sole discretion:

(a) INCENTIVE STOCK OPTIONS - These are stock options within the meaning of Section 422 of the Code, to purchase Common Stock. In addition to other restrictions contained in the Plan, an option granted under this Paragraph 5(a),
(i) may not be exercised more than 10 years after the date it is granted, (ii) may not have an option price less than the Fair Market Value of Common Stock on the date the option is granted, (iii) must otherwise comply with Code Section 422, and (iv) must be designated as an "Incentive Stock Option" by the Committee. The maximum aggregate Fair Market Value of Common Stock (determined at the time of each Grant) with respect to which any Participant may first exercise Incentive Stock Options under this Plan and any Incentive Stock Options granted to the Participant for such year under any plans of the Corporation or any Subsidiary in any calendar year is $100,000. Payment of the option price shall be made in cash or in shares of Common Stock, or a combination thereof, in accordance with the terms of the Plan, the Grant Agreement, and of any applicable guidelines of the Committee in effect at the time.

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(b) OTHER STOCK OPTIONS - These are options to purchase Common Stock which are not designated by the Committee as "Incentive Stock Options". At the time of the Grant the Committee shall determine, and shall have contained in the Grant Agreement or other Plan rules, the option exercise period, the option price, and such other conditions or restrictions on the grant or exercise of the option as the Committee deems appropriate, which may include the requirement that the grant of options is predicated on the acquisition by the optionholder of Purchase Stock under Paragraph 5(e) by the Optionee. In addition to other restrictions contained in the Plan, an option granted under this Paragraph 5(b),
(i) may not be exercised more than 10 years after the date it is granted and
(ii) may not have an option exercise price less than 30% of the Fair Market Value of Common Stock on the date it is granted.

(c) STOCK APPRECIATION RIGHTS - These are rights that on exercise entitle the holder to receive the excess of (i) the Fair Market Value of a share of Common Stock on the date of exercise over (ii) the Fair Market Value on the date of Grant (the "base value") multiplied by (iii) the number of rights exercised as determined by the Committee. Stock Appreciation Rights granted under the Plan may, but need not be, granted in conjunction with an Option under Paragraph 5(a) or 5(b). The Committee, in the Grant Agreement or by other Plan rules, may impose such conditions or restrictions on the exercise of Stock Appreciation Rights as it deems appropriate, and may terminate, amend, or suspend such Stock Appreciation Rights at any time. No Stock Appreciation Right granted under this Plan may be exercised more than 10 years after the date it is granted.

(d) RESTRICTED STOCK - Restricted Stock is Common Stock delivered to a Participant with restrictions or conditions on the Participant's right to transfer or sell such stock; provided that the price of any share of Restricted Stock delivered for consideration other than services and not as bonus stock may not be less than 30% of the Fair Market Value of a share of Common Stock on the date such Restricted Stock is granted or the price of such Restricted Stock may be the par value of a share of Common Stock. The number of shares of Restricted Stock and the restrictions on such shares shall be as the Committee determines, in the Grant Agreement or by other Plan rules, and the certificate for the Restricted Stock shall bear evidence of the restrictions or conditions.

(e) PURCHASE STOCK - Purchase Stock are shares of Common Stock offered to a Participant at such price as determined by the Committee; provided, however, that the price per share of such Purchase Stock may not be less than 30% of the Fair Market Value of the Common Stock on the date such shares of Purchase Stock are offered.

(f) DIVIDEND EQUIVALENT RIGHTS - These are rights to receive cash payments from the Corporation at the same time and in the same amount as any cash dividends paid on an equal number of shares of Common Stock to shareholders of record during the period such rights are effective. The Committee, in the Grant Agreement or by other Plan rules, may impose such restrictions and conditions on the Dividend Equivalent Rights, including the date such rights will terminate, as it deems appropriate, and may terminate, amend, or suspend such Dividend Equivalent Rights at any time.

(g) PERFORMANCE UNITS - These are rights to receive at a specified future date, payment in cash of an amount equal to all or a portion of the value of a unit granted by the Committee. At

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the time of the Grant, in the Grant Agreement or by other Plan rules, the Committee must determine the base value of the unit, the performance factors applicable to the determination of the ultimate payment value of the unit and the period over which Corporation performance will be measured. These factors must include a minimum performance standard for the Corporation below which no payment will be made and a maximum performance level above which no increased payment will be made. The term over which Corporation performance will be measured shall be not less than six months.

(h) PERFORMANCE SHARES - These are rights to receive at a specified future date, payment in cash or Common Stock, as determined by the Committee, of an amount equal to all or a portion of the (i) average of the Fair Market Value of a share of Common Stock on each trading day during the last forty-five (45) days of such period, multiplied by (ii) a specified number of shares of Common Stock. At the time of the Grant, the Committee, in the Grant Agreement or by Plan rules, will determine the factors which will govern the portion of the rights so payable and the period over which performance will be measured. The factors will be based on Corporation performance and must include a minimum performance standard for the Corporation below which no payment will be made and a maximum performance level above which no increased payment will be made. The term over which Corporation performance will be measured shall be not less than six months. Performance Shares will be granted for no consideration other than services.

(i) OTHER STOCK-BASED GRANTS - The Committee may make other Grants under the Plan pursuant to which shares of Common Stock (which may, but need not, be shares of Restricted Stock pursuant to Paragraph 5(d)), are or may in the future be acquired, or Grants denominated in stock units, including Grants valued using measures other than market value. Other Stock-Based Grants may be granted with or without consideration; provided, however, that the price of any such Grant made for consideration other than services that provides for the acquisition of shares of Common Stock or other equity securities of the Corporation may not be less than 30% of the Fair Market Value of a share of the Common Stock or such other equity securities on the date of grant of such Grant. Such Other Stock-Based Grants may be made alone, in addition to or in tandem with any Grant of any type made under the Plan and must be consistent with the purposes of the Plan.

(j) MANNER OF EXERCISE AND PAYMENT OF STOCK OPTIONS - A Stock Option, or portion thereof, shall be exercised for whole shares of Common Stock by delivery of a written notice of exercise to the Corporation and payment of the full exercise price of the shares being purchased. A Participant may exercise a Stock Option with respect to less than the full number of shares for which the Stock Option may then be exercised. The price of Common Stock purchased pursuant to an Option, or portion thereof, may be paid:

(1) in United States dollars in cash or by check, bank draft or money order payable to the order of the Corporation,

(2) through the delivery of shares of Common Stock (which the Participant has held for at least six months prior to delivery of such shares or where the Participant has purchased on the open market and for which the Participant holds title free and clear of all liens

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and encumbrances) with an aggregate Fair Market Value on the date of exercise equal to the exercise price,

(3) by delivery of an irrevocable notice of exercise to a financial institution acceptable to the Corporation to deliver promptly to the Corporation the portion of sale or loan proceeds sufficient to pay the exercise price,

(4) through the written election of the Participant to have shares of Common Stock withheld by the Corporation from the shares otherwise to be received, with such withheld shares having an aggregate Fair Market Value on the date of exercise equal to the exercise price or Federal, state and local tax withholding obligations in connection with such exercise or

(5) by any combination of the above methods of payment.

The Committee shall have sole discretion to disapprove of an election for delivering or withholding Common Stock upon exercise of a Stock Option in accordance with clauses (2)-(5) above and may impose such limitations and prohibitions on the use of Common Stock to exercise a Stock Option as it deems appropriate, including, without limitation, any limitation or prohibition designed to avoid certain accounting consequences which may result from the use of Common Stock as payment upon exercise of a Stock Option or tax withholding obligation. If the method of payment in clause (3) is elected, the Stock Option will be deemed to be exercised simultaneously with the sale of the shares by the financial institution. If the shares to be acquired on such exercise cannot be sold for a price equal to or greater than the full Exercise Price, then there will be no exercise of the Stock Option.

(k) NONTRANSFERABILITY OF DERIVATIVE SECURITIES: No Stock Option or Stock-Based Grant which constitutes a Derivative Security shall be transferable otherwise than by will, the laws of descent and distribution or pursuant to beneficiary designation procedures approved by the Corporation or be subject to attachment, execution or other similar process. In the event of any attempt by the Participant to alienate, assign, pledge, hypothecate or otherwise dispose of a Stock Option or any such Stock-Based Grant or of any right hereunder, except as provided for herein, or in the event of any levy or any attachment, execution or similar process upon the rights or interest hereby conferred, the Corporation may terminate the Stock Option or such Stock-Based Grant by notice to the Participant and the Stock Option or such Stock-Based Grant shall thereupon become null and void. Notwithstanding the foregoing, the Committee may provide, either at the time of grant or otherwise, that a Stock Option or Stock-Based Grant constituting a Derivative Security is transferrable to the extent that such transferability is permissible under BOTH Rule 16b-3 under the Exchange Act and the form of Registration Statement under which securities issued under the Plan are registered under the Securities Act of 1933.

6. LIMITATIONS AND CONDITIONS

(a) Subject to Paragraph 4, the number of shares available for Grants under this Plan shall be 6,437,750 shares of Common Stock reduced by the sum of the aggregate amount of shares issued upon a Grant or become subject to an outstanding Grant. The number of shares subject to Grants under this Plan to any one Participant during any calendar year shall not be more than 4,816,400 shares of Common Stock. To the extent that shares related to outstanding

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Grants are not issued by reason of Grants being forfeited, terminated, cancelled, expire unexercised or delivered or withheld to pay the exercise price or satisfy withholding obligations, then such shares shall again immediately become available for Grants.

(b) No Grants shall be made under the Plan beyond ten years after the effective date of the amendment and restatement of the Plan, but the terms of Grants made on or before the expiration thereof may extend beyond such expiration. At the time a Grant is made or amended or the terms or conditions of a Grant are changed, the Committee may provide for limitations or conditions on such Grant.

(c) Nothing contained herein shall affect the right of the Corporation to terminate any Participant's employment at any time or for any reason.

(d) Deferrals of Grant payouts may be provided for, at the sole discretion of the Committee, in the Grant Agreements.

(e) Except as otherwise prescribed by the Committee, the amounts of the Grants for any employee of a Subsidiary, along with interest, dividend, and other expenses accrued on deferred Grants shall be charged to the Participant's employer during the period for which the Grant is made. If the Participant is employed by more than one Subsidiary or by both the Corporation and a Subsidiary during the period for which the Grant is made, the Participant's Grant and related expenses will be allocated between the companies employing the Participant in a manner prescribed by the Committee.

(f) Participants shall not be, and shall not have any of the rights or privileges of, stockholders of the Corporation in respect of any Shares subject to any Grant unless and until certificates representing any such Shares have been issued by the Corporation to such Participants.

(g) No election as to benefits or exercise of any Grant may be made during a Participant's lifetime by anyone other than the Participant except by a legal representative appointed for or by the Participant.

(h) Any Grant shall not be deemed compensation for purposes of computing benefits or contributions under any retirement plan of the Corporation or its Subsidiaries and shall not affect any benefits under any other benefit plan of any kind or subsequently in effect under which the availability or amount of benefits is related to level of compensation. This Plan is not a "Retirement Plan" or "Welfare Plan" under the Employee Retirement Income Security Act of 1974, as amended.

(i) Unless the Committee determines otherwise, no benefit or promise under the Plan shall be secured by any specific assets of the Corporation or any of its Subsidiaries, nor shall any assets of the Corporation or any of its Subsidiaries be designated as attributable or allocated to the satisfaction of the Corporation's obligations under the Plan.

7. TRANSFERS AND LEAVES OF ABSENCE

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For purposes of the Plan a transfer of a Participant's employment without an intervening period of separation among the Corporation and any Subsidiary shall not be deemed a termination of employment.

8. ADJUSTMENTS

In the event of a stock split, spin-off, stock dividend, stock combination or reclassification, recapitalization or merger, change of control, or similar event, the Committee may adjust appropriately the number or kind of Shares subject to the Plan and available for or covered by Grants and Share prices related to outstanding Grants and make such other revisions to outstanding Grants as it deems are equitably required.

9. CHANGE IN CONTROL

Except as otherwise provided in a Grant Agreement, in the event of a Change in Control, the Committee in its sole discretion and without liability to any person may take such actions, if any, as it deems necessary or desirable with respect to any award granted under the Plan (including, without limitation,
(i) the acceleration of vesting or exercisability of an award, (ii) the expiration of an award following a Change in Control, (iii) the payment of a cash amount in exchange for the cancellation of an award which, in the case of Stock Options may equal the excess, if any, of the fair market value per share of Common Stock over the option price, and/or (iv) the requiring of the issuance of substitute awards that will substantially preserve the value, rights and benefits of any affected awards previously granted hereunder) effective as of the date of the consummation of the Change in Control.

10. AMENDMENT AND TERMINATION

The Committee shall have the authority to make such amendments to any terms and conditions applicable to outstanding Grants as are consistent with this Plan provided that, except for adjustments under Paragraph 8 or 9 hereof, no such action shall modify such Grant in a manner adverse to the Participant without the Participant's consent except as such modification is provided for or contemplated in the terms of the Grant. The Committee's authority hereunder shall include, without limitation, amendments to accelerate or waive vesting periods and to extend the exercisability (including to extend or provide for post-termination exercisability) of Stock Options or Stock-Based Grants, provided that such exercisability shall not extend past 10 years from the date of grant of such Stock Options, Stock-Based Grants or Other Stock-Based Grants.

The Board of Directors may amend, suspend or terminate the Plan except that no such action, other than an action under Paragraph 8 or 9 hereof, may be taken which would, without shareholder approval, increase the aggregate number of Shares available for Grants under the Plan, decrease the price of outstanding Options or Stock Appreciation Rights, change the requirements relating to the Committee or extend the term of the Plan.

11. FOREIGN OPTIONS AND RIGHTS

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The Committee may make Grants to Employees who are subject to the laws of nations other than the United States, which Grants may have terms and conditions that differ from the terms thereof as provided elsewhere in the Plan for the purpose of complying with foreign laws.

12. WITHHOLDING TAXES

The Corporation shall have the right to deduct from any cash payment made under the Plan any Federal, state or local income or other taxes required by law to be withheld with respect to such payment. It shall be a condition to the obligation of the Corporation to deliver shares or pay any cash pursuant to any Grant that the Participant pay to the Corporation such amount as may be requested by the Corporation for the purpose of satisfying any liability for such withholding taxes. Any Grant Agreement may provide that the Participant may elect, in accordance with any conditions set forth in such Grant Agreement, to pay a portion or all of such withholding taxes by delivery of in shares of Common Stock or by having shares of Common Stock withheld by the Corporation from the shares otherwise to be received. The number of shares so delivered or withheld shall have an aggregate Fair Market Value sufficient to satisfy the applicable withholding taxes. The acceptance of any such election by a Participant shall be at the sole discretion of the Committee, and in the case of a Participant subject to Section 16 of the Exchange Act, the Corporation may require that the method of making such payment be in compliance with Section 16 and rules and regulations thereunder.

13. EFFECTIVE DATE AND TERMINATION DATES

The Plan shall be effective on and as of the date of the approval by the stockholders of the Corporation in its amended and restated form, and shall terminate ten years later, subject to earlier termination by the Board of Directors pursuant to Paragraph 10.

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FORM OF NON-QUALIFIED STOCK OPTION AGREEMENT

THIS AGREEMENT, dated as of _______________ __, 2001, is made by and between PRIMEDIA Inc., a Delaware corporation hereinafter referred to as the "Corporation", and [ ], an employee of the Corporation or an Affiliate of the Corporation, hereinafter referred to as "Optionee".

WHEREAS, the Corporation wishes to afford the Optionee the opportunity to purchase shares of its common stock, $.01 par value (the "Common Stock");

WHEREAS, the Corporation wishes to carry out the Plan (as hereinafter defined), the terms of which are hereby incorporated by reference and made a part of this Agreement; and

WHEREAS, the Committee (as defined below) has determined that it would be to the advantage and best interest of the Corporation and its stockholders to grant the Option (as hereinafter defined) provided for herein to the Optionee as an incentive for increased efforts during his term of office with the Corporation or its Affiliates, and has advised the Corporation thereof and instructed the undersigned officers to issue said Option;

NOW, THEREFORE, in consideration of the mutual covenants herein contained and other good and valuable consideration, receipt of which is hereby acknowledged, the parties hereto do hereby agree as follows:

ARTICLE I
DEFINITIONS

SECTION 1.1 - BOARD

"Board" shall mean the Board of Directors of the Corporation.

SECTION 1.2 - CAUSE

"Cause" shall have the same meaning as in the Employment Agreement.

SECTION 1.3 - CHANGE OF CONTROL

"Change of Control" shall mean the occurrence of any one of the following events:

(a) a transaction or series of related transactions whereby KKR Associates and/or its affiliates ("KKR") sells or otherwise disposes of beneficial ownership (within the meaning of Rule 13d-3 of the Securities Exchange Act of 1934, as amended (the "1934 Act")) of securities of the Corporation representing 35% or more of the combined voting power of all securities of the Corporation entitled to vote in the election of directors of the Corporation to any single person or group (within the meaning of Section 13(d)(3) of the 1934 Act, and the rules and regulations promulgated thereunder), other than to an Affiliate of KKR, and in connection with or following such disposition such single


person or group obtains control of a majority of the seats (other than vacant seats) on the Board;

(b) the Corporation adopts any plan of liquidation providing for the distribution of all or substantially all of its assets;

(c) all or substantially all of the assets or business of the Corporation are disposed of pursuant to a merger, consolidation or other transaction (unless the shareholders of the Corporation immediately prior to such merger, consolidation or other transaction beneficially own, directly or indirectly, in substantially the same proportion as they owned the voting securities of the Corporation, all of the voting securities or other ownership interests of the entity or entities, if any, that succeed to the business of the Corporation); or

(d) the Corporation combines with another company and is the surviving corporation but, immediately after the combination, the shareholders of the Corporation immediately prior to the combination hold, directly or indirectly, 50% or less of the voting securities of the combined company (there being excluded from the number of shares held by such shareholders, but not from the voting securities of the combined company, any shares received by Affiliates of such other company in exchange for stock of such other company).

SECTION 1.4 - CODE

"Code" shall mean the Internal Revenue Code of 1986, as amended.

SECTION 1.5 - COMMITTEE

"Committee" shall mean the Compensation Committee of the Corporation.

SECTION 1.6 - DIMINUTION

"Diminution" shall have the same meaning as in the Employment Agreement.

SECTION 1.7 - DISABILITY

"Disability" shall have the same meaning as in the Employment Agreement.

SECTION 1.8 - EMPLOYMENT AGREEMENT

"Employment Agreement" shall mean the employment agreement between the Corporation and the Optionee dated October 29, 2000.

SECTION 1.9 - GOOD REASON

"Good Reason" shall have the same meaning as in the Employment Agreement.

SECTION 1.10 - GRANT DATE

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"Grant Date" shall mean the date on which the Option provided for in this Agreement was granted.

SECTION 1.11 - PLAN

"Plan" shall mean the 2001 PRIMEDIA Inc. Stock Incentive Plan.

SECTION 1.12 - RETIREMENT

"Retirement" shall mean retirement at age 65 or over (or such other earlier date as the Committee may approve) after having been employed by the Corporation or any Subsidiary or Affiliate for at least three years after the Grant Date.

SECTION 1.13 - SECRETARY

"Secretary" shall mean the Secretary of the Corporation.

ARTICLE II
GRANT OF OPTION

SECTION 2.1 - GRANT OF OPTION

For good and valuable consideration, on and as of the date hereof, the Corporation irrevocable grants to the Optionee an Option to purchase [____] shares of Common Stock upon the terms and condition set forth in this Agreement.

SECTION 2.2 - EXERCISE PRICE

Subject to Section 2.4, the exercise price of the shares of Common Stock covered by the Option shall be $[ ] per share.

SECTION 2.3 - CONTINUED EMPLOYMENT

Nothing in which Agreement or in the Plan shall confer upon the Optionee any right to continue in the employ of the Corporation or any Subsidiary or Affiliate or shall interfere with or restrict in any way the rights of the Corporation and its Subsidiaries or Affiliates, which are hereby expressly reserved, to terminate the employment of the Optionee at any time for any reason whatsoever, with or without Cause.

SECTION 2.4 - ADJUSTMENTS IN OPTION PURSUANT TO MERGER, CONSOLIDATION, ETC.

Subject to Section 8 of the Plan, in the event that the outstanding shares of the stock subject to an Option are, from time to time, changed into or exchanged for a different number of kind of shares of the Corporation or other securities by reason of a merger, consolidation, recapitalization, reclassification, change of control, stock split, stock dividend, combination of shares, or otherwise, the Committee shall make an appropriate and equitable adjustment in the number of kind of shares or securities and/or the amount of consideration as to which or for which, as the case may be, such Option, or portions thereof then unexercised, shall

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be exercisable. Any such adjustment made by the Committee shall be final and binding upon the Optionee, the Corporation and all other interested persons.

ARTICLE III
PERIOD OF EXERCISABILITY

SECTION 3.1 - COMMENCEMENT OF EXERCISABILITY

(a) The Option granted hereby shall become exercisable with respect to 25% of the Shares subject to the Option on and after the first anniversary of the Grant Date. The Option shall become exercisable with respect to an additional 25% of the Shares subject to the Option on each anniversary thereafter.

(b) Notwithstanding the foregoing, the Option shall become immediately exercisable (A) as to 100% of the shares of Common Stock subject to such Option upon the Optionee's termination of employment (i) by the Corporation without Cause, (ii) due to the Optionee's death or Disability or (iii) due to the Optionee's resignation with Good Reason (but only to the extent such option has not otherwise terminated or become exercisable) and (B) as to 50% of the shares of Common Stock subject to such option that have not otherwise become exercisable upon a termination of employment by the Optionee due to a Diminution (but only to the extent such option ahs not otherwise been terminated). Upon any other termination of employment, no Option shall become exercisable as to any additional shares of Common Stock. Any option which is non-exercisable as of the Optionee's termination of employment shall be immediately canceled.

(c) Notwithstanding the foregoing, the Option shall become immediately exercisable as to 100% of the shares of Common Stock subject to such option immediately prior to a Change of Control (but only to the extent such option has not otherwise terminated or become exercisable).

SECTION 3.2 - EXPIRATION OF OPTION

Except as otherwise provided in this Agreement, the Option may not be exercised to any extent by the Optionee after the first to occur of the following events:

(a) the tenth anniversary of the Grant Date; or

(b) the first anniversary of the date of the Optionee's termination of employment by reason of death, Disability or Retirement; or

(c) the 90th business day after termination of employment of the Optionee for any reason other than for Cause, death, Disability or Retirement; or

(d) the date of an Optionee's termination of employment by the Corporation for Cause; or

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(e) if the Committee so determines pursuant to Section 9 of the Plan, the effective date of either the merger or consolidation of the Corporation into another Corporation, or the exchange or acquisition by another corporation of all or substantially all of the Corporation's assets or 80% or more of its then outstanding voting stock, or the recapitalization, reclassification, liquidation or dissolution of the Corporation. At least ten (10) days prior to the effective date of such merger, consolidation, exchange, acquisition, recapitalization, reclassification, liquidation or dissolution, the Committee shall give the Employee notice of such event if the Option has then neither been fully exercised nor becomes unexercisable under this Section 3.2.

ARTICLE IV
EXERCISE OF OPTION

SECTION 4.1 - PERSON ELIGIBLE TO EXERCISE

During the lifetime of the Optionee, only he may exercise an Option or any portion thereof. After the death of the Optionee, any exercisable portion of an Option may, prior to the time when an Option becomes unexercisable under
Section 3.2, be exercised by his personal representative or by any person empowered to do so under the Optionee's will or under the then applicable laws of descent and distribution.

SECTION 4.2 - PARTIAL EXERCISE

Any exercisable portion of an Option or the entire Option, if then wholly exercisable, may be exercised in whole or in part at any time prior to the time when the Option or portion thereof becomes unexercisable under Section 3.2; PROVIDED, HOWEVER, that any partial exercise shall be for whole shares of Common Stock only.

SECTION 4.3 - MANNER OF EXERCISE

The Option, or any exercisable portion thereof, may be exercised solely be delivering to the Secretary or his office all of the following prior to the time when the Option or such portion becomes unexercisable under Section 3.2:

(a) notice in writing signed by the Optionee or the other person then entitled to exercise the Option or portion thereof, stating that the Option or portion thereof is thereby exercised, such notice complying with all applicable rules established by the Committee;

(b) full payment (in cash, by check or by a combination thereof) of the Option Price for the shares with respect to which such Option or portion thereof is exercised;

(c) a bona fide written representation and agreement, in a form satisfactory to the Committee, signed by the Optionee or other person then entitled to exercise such Option or portion thereof, stating that the shares or stock are being acquired for his own account, for investment and without any present intention of distributing or reselling said shares or any of them except as may be permitted under the Securities Act of 1933, as amended (the "Act"), and then applicable rules and regulations thereunder, and that the Optionee or other person then entitled to exercise such Option or portion thereof will indemnify the

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Corporation against and hold it free and harmless from any loss, damage, expense or liability resulting to the Corporation if any sale or distribution o the shares by such person in contrary to the representation and agreement referred to above; PROVIDED, HOWEVER, that the Committee may, in its absolute discretion, take whatever addition actions it deems appropriate to ensure the observance and performance of such representation and agreement and to effect compliance with the Act and any other federal or state securities laws or regulations;

(d) full payment to the Corporation of all amounts which, under federal, state or local law, it is required to withhold upon exercise of the Option; and

(e) in the event the Option or portion thereof shall be exercised pursuant to Section 4.1 by any person or persons other than the Optionee, appropriate proof of the right of such person or persons to exercise the Option.

Without limiting the generality of the foregoing, the Committee may require an opinion of counsel acceptable to it to the effect that any subsequent transfer of shares acquired on exercise of an Option does not violate the Act, and may issue stop-transfer orders covering such shares. The written representation and agreement referred to in subsection (c) above shall, however, not be required if the shares to be issued pursuant to such exercise have been registered under the Act, and such registration is then effective in respect of such shares. Share certificates evidencing stock issued on exercise of this Option shall bear an appropriate legend referring to the provisions of subsection (c) above and the agreements herein.

SECTION 4.4 - CONDITIONS TO ISSUANCE OF STOCK CERTIFICATES

The shares of stock deliverable upon the exercise of the Option, or any portion thereof, may be either previously authorized but unissued shares or issued shares which have then been reacquired by the Corporation. Such shares shall be fully paid and nonassessable. The Corporation shall not be required to issue or deliver any certificate or certificates for shares of stock purchased upon the exercise of the Option or portion thereof prior to fulfillment of all of the following conditions:

(a) the obtaining of approval or other clearance from any state or federal governmental agency which the Committee shall, in its absolute discretion, determine to be necessary or advisable; and

(b) the lapse of such reasonable period of time following the exercise of the Option as the Committee may from time to time establish for reasons of administrative convenience.

SECTION 4.5 - RIGHTS AS STOCKHOLDER

The holder of the Option shall not be, nor have any of the rights or privileges of, a stockholder of the Corporation in respect of any shares purchasable upon the exercise of the Option or any portion thereof unless and until certificates representing such shares shall have been issued by the Corporation to such holder.

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ARTICLE V
MISCELLANEOUS

SECTION 5.1 - ADMINISTRATION

The Committee shall have the power to interpret the Plan and this Agreement and to adopt such rules for the administration, interpretation and applicable of the Plan as are consistent therewith and to interpret or revoke any such rules. All actions taken and all interpretations and determinations made by the Committee shall be final and binding upon the Optionee, the Corporation and all other interested person. No member of the Committee shall be personally liable for any action, determination or interpretation made in good faith with respect to the Plan or the Option. In its absolute discretion, the Board may at any time and from time to time exercise any and all rights and duties of the Committee under the Plan and Agreement.

SECTION 5.2 - OPTION NOT TRANSFERABLE

Except as otherwise provided by the Committee, neither the Option nor any interest or right therein or part thereof shall be liable for the debts, contracts or engagements of the Optionee or his successors in interest or shall be subject to disposition by transfer, alienation, anticipation, pledge, encumbrance, assignment or any other means whether such disposition be voluntary or involuntary or by operation of law by judgment, levy, attachment, garnishment or any other legal or equitable proceedings (including bankruptcy), and any attempted disposition thereof shall be null and void and of no effect; PROVIDED, HOWEVER, that this Section 5.2 shall not prevent transfers made by will or by the applicable laws of descent and distribution.

SECTION 5.3 - SHARES TO BE RESERVED

The Corporation shall at all times during the term of the Option reserve and keep available such number of shares of stock as will be sufficient to satisfy the requirements of this Agreement.

SECTION 5.4 - NOTICES

Any notice to be given under the terms of this Agreement to the Corporation shall be addressed to the Corporation in case of its Secretary, and any notice to be given to the Optionee shall be addressed to him at the address given beneath his signature hereto. By a notice given pursuant to this Section 5.4, either party may hereafter designate a different address for notices to be given to him. Any notice which is required to be given to the Optionee shall, if the Optionee is then deceased, be given to the Optionee's personal representative if such representative has previously informed the Corporation of his status and address by written notice under this Section 5.4. Any notice shall have been deemed duly given when enclosed in a properly sealed envelope or wrapper addressed as aforesaid, deposited (with postage prepaid) in a post office or branch post office regularly maintained by the United States Postal Service.

SECTION 5.5 - TITLES

Titles are provided herein for convenience only and are not to serve as a basis for interpretation or construction of this Agreement.

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SECTION 5.6 - APPLICABILITY OF PLAN

The Option and the shares of Common stock issued to the Optionee upon exercise of the Option shall be subject to all of the terms and provisions of the Plan. In the event of any conflict between this Agreement and the Plan, the terms of the Plan shall control.

SECTION 5.7 - AMENDMENT

This Agreement may be amended only by a writing executed by the parties hereto which specifically states that it is amending this Agreement.

SECTION 5.8 - GOVERNING LAW

The laws of the State of Delaware (or if the Corporation reincorporates in another state, the laws of that state) shall govern the interpretation, validity and performance of the terms of this Agreement regardless of the law that might be applied under principles of conflicts of laws.

SECTION 5.9 - JURISDICTION

Any suit, action or proceedings against the Optionee with respect to this Agreement, or any judgment entered by any court in respect of any thereof, may be brought in any court of competent jurisdiction in the State of Delaware (or if the Corporation reincorporates in another state, in that state), as the Corporation may elect in its sole discretion, and the Optionee hereby submits to the non-exclusive jurisdiction of such courts for the purpose of any such suit, action, proceeding or judgment. The Optionee hereby irrevocably waives any objections which he may now or hereafter have to the laying of the venue of any suit, action or proceeding arising out of or relating to this Agreement brought in any court of competent jurisdiction in the State of Delaware (or if the Corporation reincorporates in another sate, in that state), and hereby further irrevocably waives any claim that any such suit, action or proceedings brought in any such court has been brought in any inconvenient forum. No suit, action or proceedings against the Corporation with respect to this Agreement may be brought in any court, domestic or foreign, or before any similar domestic or foreign authority other than in a court of competent jurisdiction in the State of Delaware (or if the Corporation reincorporates in another state, in that state), and the Optionee hereby irrevocably waives any right which he may otherwise have had to bring such an action in any other court, domestic or foreign, or before nay similar domestic or foreign authority. The Corporation hereby submits to the jurisdiction of such courts for the purpose of any such suit, action or proceeding.

8

IN WITNESS WHEREOF, this Agreement has been executed and delivered by the parties hereto.

PRIMEDIA INC.

___________________________
Optionee

                                          By_____________________________
___________________________               Name:
                                          Title:
___________________________
Address

Optionee's Taxpayer
Identification Number:

________________________

9

Exhibit 10.11

FORM OF RESTRICTED STOCK AWARD AGREEMENT

THIS AGREEMENT (the "Agreement"), dated as of [ ], 2001, (the "Grant Date") between PRIMEDIA, INC., a Delaware corporation (the "Company"), and [ ] (the "Participant").

WHEREAS, the Company has adopted the PRIMEDIA 2001 Stock Incentive Plan (the "Plan"), which Plan as it may be amended from time to time is incorporated herein by reference and made a part of this Agreement;

WHEREAS, the Compensation Committee of the Board of Directors has determined that it would be in the best interests of the Company and its stockholders to grant the restricted stock award provided for herein (the "Restricted Stock Award") to the Participant pursuant to the Plan and the terms set forth herein;

WHEREAS, the Company and the Participant have entered into an employment agreement dated October 29, 2000 (the "Employment Agreement"); and

WHEREAS, the Employment Agreement provides for the grant of restricted stock to the Participant;

NOW THEREFORE, in consideration of the mutual covenants hereinafter set forth, the parties hereto agree as follows:

1. GRANT OF THE RESTRICTED SHARES. Subject to the terms and conditions of the Plan, and the additional terms and conditions set forth in this Agreement, the Company hereby grants to the Participant a Restricted Stock Award consisting of [ ] shares of Common Stock (the "Restricted Shares"), in consideration of the Participant's payment of the par value of $.01 per share of Common Stock, for a total payment of $[ ]. The Restricted Shares shall vest and become nonforfeitable in accordance with Section 2 hereof. Any capitalized terms not otherwise defined herein shall have the meanings set forth in the Employment Agreement or the Plan.

2. VESTING

(a) Subject to the Participant's continued employment with the Company and the terms of this Agreement, the Restricted Shares shall vest and become nonforfeitable, with respect to twenty-five percent (25%) of the Restricted Shares initially granted hereunder on the first anniversary of the Grant Date, and with respect to an additional 25% of the Restricted Shares on each of the second, third and fourth anniversaries thereof. Notwithstanding the foregoing, in the event the above vesting schedule results in the vesting of any fractional Shares, such fractional Shares shall not be deemed vested hereunder but shall vest and become nonforfeitable when such fractional Shares aggregate whole Shares.

(b) If the Participant's employment with the Company is terminated for any reason, the Restricted Shares shall, to the extent not then vested, be forfeited by the Participant without consideration; PROVIDED, HOWEVER, that if the Participant is terminated (i) by the Company without Cause (as defined in the Employment Agreement), (ii) by the Participant with Good Reason (as defined in the Employment Agreement) or (iii) due to the Participant's death or Disability (as defined in the Employment Agreement), all Restricted Shares, to the extent not then vested, shall become immediately vested and nonforfeitable; PROVIDED, FURTHER, that if the Participant resigns due to a Diminution (as defined in the Employment Agreement), fifty percent of the Restricted Shares that were not vested as of the date of termination shall become immediately vested and nonforfeitable.

(c) Notwithstanding any other provision of this Agreement to the contrary, in the event of a Change of Control, the Restricted Shares shall, to the extent not then vested and not previously forfeited, immediately become fully vested and nonforfeitable.

3. CERTIFICATES. Certificates evidencing the Restricted Shares shall be issued by the Company and shall be registered in the Participant's name on the stock transfer books of the Company promptly after the date hereof, but shall remain in the physical custody of the Company or its designee at all times prior to the vesting of such Restricted Shares pursuant to Section 2. The Participant hereby acknowledges and agrees that the Company shall retain custody of such certificate or certificates until the restrictions imposed by Section 2 on the Common Stock granted hereunder lapse. As a condition to the receipt of this Restricted Stock Award, the Participant shall deliver to the Company a stock power or powers, duly endorsed in blank, relating to the Restricted Shares. No certificates shall be issued for fractional Shares.

4. RIGHTS AS A STOCKHOLDER. The Participant shall be the record owner of the Restricted Shares until or unless such Shares are forfeited pursuant to Section 2 hereof and as record owner shall be entitled to all rights of a common stockholder of the Company, including, without limitation, voting rights with respect to the Restricted Shares; PROVIDED that (i) any cash or in-kind dividends paid with respect to the Restricted Shares which have not previously vested shall be withheld by the Company and shall be paid to the Participant only when, and if, such Restricted Shares shall become fully vested pursuant to Section 2 and (ii) the Restricted Shares shall be subject to the limitations on transfer and encumbrance set forth in Section 6. As soon as practicable following the vesting of any Restricted Shares pursuant to Section 2, certificates for the Restricted Shares which shall have vested shall be delivered to the Participant or to the Participant's legal guardian or representative along with the stock powers relating thereto.

5. LEGEND ON CERTIFICATES. The certificates representing the unvested Restricted Shares shall bear a legend stating that the Restricted Shares are subject to the provisions of this Agreement and shall be subject to such stop transfer orders and other restrictions as the Committee may deem advisable under the Plan or the rules, regulations, and other requirements of the Securities and Exchange Commission, any stock exchange upon which such Shares are listed, and any applicable Federal or state laws, and the Committee may cause a legend or legends to be put on any such certificates to make appropriate reference to such restrictions.

6. TRANSFERABILITY. The Restricted Shares may not, at any time prior to becoming vested pursuant to Section 2, be transferred, sold, assigned, pledged, hypothecated or otherwise disposed of unless such transfer, sale, assignment, pledge, hypothecation or other disposition complies with the provisions of this Agreement or the Plan.

7. PURCHASER'S EMPLOYMENT BY THE COMPANY. Subject to the terms of the Employment Agreement, nothing contained in this Agreement (i) obligates the Company or any subsidiary of the Company to employ the Participant in any capacity whatsoever or (ii) prohibits or restricts the Company (or any such subsidiary) from terminating the employment of the Participant at any time or for any reason whatsoever, with or without Cause, and the Participant hereby acknowledges and agrees that, except as otherwise provided in the Employment Agreement, neither the Company nor any other person has made any representations or promises whatsoever to the Participant concerning the Participant's employment or continued employment by the Company or any subsidiary of the Company.

8. CHANGE IN CAPITALIZATION. If, prior to the time the restrictions imposed by Section 2 on the Restricted Shares granted hereunder lapse, the Company shall be reorganized, or consolidated or merged with another corporation or any similar event, any stock, securities or other property exchangeable for such Restricted Shares, or received in connection with such Shares, pursuant to such reorganization, consolidation, merger or other similar event shall be deposited with the Company and shall become subject to the restrictions and conditions of this Agreement to the same extent as if it had been the original property granted hereby.

9. WITHHOLDING. It shall be a condition of the obligation of the Company upon delivery of Restricted Shares to the Participant that the Participant pay to the Company such amount as may be requested by the Company for the purpose of satisfying any liability for any Federal, state or local income or other taxes required by law to be withheld with respect to such Restricted Shares, including the payment to the Company upon the vesting of the Restricted Shares (or such earlier or later date as may be applicable under
Section 83 of the Code) or other settlement in respect of the Restricted Shares of all such taxes. The Company shall be authorized to take such action as may be necessary in the opinion of the Company's counsel (including, without limitation, withholding vested Restricted Shares otherwise deliverable to Participant hereunder and/or withholding amounts from any compensation or other amount owing from the Company to the Participant) to satisfy all obligations for the payment of any such taxes. The Participant is hereby advised to seek his own tax counsel regarding the taxation of the grant of Restricted Shares made hereunder.

10. SECURITIES LAWS. Upon the vesting of any Restricted Shares, the Company may require the Participant to make or enter into such written representations, warranties and agreements as the Committee may reasonably request in order to comply with applicable securities laws or with this Agreement and appropriate legends may be placed on the certificates. The granting of the Restricted Shares hereunder shall be subject to all applicable laws, rules and regulations and to such approvals of any governmental agencies as may be required and appropriate legends may be placed on the certificates.

11. NOTICES. Any notice to be given under the terms of this Agreement to the Company shall be addressed to the Company in care of its General Counsel, and any notice to be given to the Participant shall be addressed to him at the address given beneath his signature hereto. By a notice given pursuant to this Section 11, either party may hereafter designate a different address for notices to be given to him. Any notice which is required to be given to the Participant shall, if the Participant is then deceased, be given to the Participant's personal representative if such representative has previously informed the Company of his status and address by written notice under this Section 11. Any notice shall have been deemed duly given when enclosed in a properly sealed envelope or wrapper addressed as aforesaid, deposited (with postage prepaid) in a post office or branch post office regularly maintained by the United States Postal Service.

12. GOVERNING LAW. The laws of the State of Delaware (or if the Company reincorporates in another state, the laws of that state) shall govern the interpretation, validity and performance of the terms of this Agreement regardless of the law that might be applied under principles of conflicts of laws.

13. RESTRICTED STOCK AWARD SUBJECT TO THE EMPLOYMENT AGREEMENT AND PLAN. The Restricted Stock Award shall be subject to all terms and provisions of the Plan and the Employment Agreement, to the extent applicable to the Restricted Shares. In the event of any conflict between this Agreement and the Plan, the terms of the Plan shall control. In the event of any conflict among this Agreement, the Plan and the Employment Agreement, the terms of the Employment Agreement shall control.

14. SIGNATURE IN COUNTERPARTS. This Agreement may be signed in counterparts, each of which shall be an original, with the same effect as if the signatures thereto and hereto were upon the same instrument.

IN WITNESS WHEREOF, the parties hereto have executed this Agreement.

PRIMEDIA, INC.

By: ___________________
Its:


Participant

Exhibit 21

List of Subsidiaries of PRIMEDIA

                                                             STATE OR OTHER
                                                             JURISDICTION OF
                                                            INCORPORATION OR
                        NAME                                  ORGANIZATION
------------------------------------------------------  ------------------------
Abracadabra Acquisition Corporation                           Delaware

Adams/Intertec International, Inc.                            Delaware

Adams/Laux Company, Inc.                                      Delaware

AgriClick LLC                                                 Delaware

American Heat Video Productions, Inc.                         Missouri

The Apartment Guide of Nashville, Inc.                        Tennessee

Bacon's Information, Inc.                                     Delaware

Bankers Consulting Company                                    Missouri

Bowhunter Magazine, Inc.                                      Pennsylvania

Calibre Press, Inc.                                           Illinois

Cambridge Research Group, Ltd.                                West Virginia

Canadian Red Book, Inc.                                       Canada

Canoe and Kayak, Inc.                                         Delaware

Cardinal Business Media, Inc.                                 Delaware

Cardinal Business Media Holdings, Inc.                        Delaware

Channel One Communications Corp.                              Delaware

Channel One Communications Interactive Inc.                   Delaware

Climbing, Inc.                                                Delaware

CommCorp. LLC                                                 California

Communications Concepts, Inc. d/b/a Illustrated               Nevada

Graphics Communications

ConsumerClick Corp.                                           Delaware

Cover Concepts Marketing Services, LLC                        Delaware

Cowles History Group, Inc.                                    Virginia

Creative Technologies LLC                                     Delaware

                                                             STATE OR OTHER
                                                             JURISDICTION OF
                                                            INCORPORATION OR
                        NAME                                  ORGANIZATION
------------------------------------------------------  ------------------------
CSK Publishing Company, Inc.                                  Delaware

Cumberland Publishing, Inc.                                   Maryland

Digibid LLC                                                   Delaware

Electrical Construction LLC                                   Delaware

Films for the Humanities & Sciences, Inc.                     Delaware

Game and Fish Merger Subsidiary, Inc.                         Georgia

Go Lo Entertainment, Inc.                                     California

GR8RIDE.com                                                   Delaware

Guias do Brasil, Ltda.                                        Brazil

Guinn Communications, Inc.                                    Tennessee

Haas Publishing Companies, Inc.                               Delaware

Horse & Rider, Inc.                                           California

HPC Brazil, Inc.                                              Delaware

HPC do Brasil Ltda.                                           Brazil

HPC Interactive Inc.                                          Delaware

HPC Interactive, LLC                                          Delaware

IndustryClick Corp.                                           Delaware

Industrial Training Systems Corporation                       New Jersey

Intellichoice, Inc.                                           California

Intertec Publishing Corporation                               Delaware

Intertec Publishing (UK) Limited                              United Kingdom

Kagan Asia Media Ltd.                                         England and Wales

Kagan Media Appraisals, Inc.                                  California

Kagan Seminars, Inc.                                          California

Kagan World Media Inc.                                        Delaware

Kagan World Media Limited                                     England and Wales

Kit Planes Acquisition Company                                Delaware

                                                             STATE OR OTHER
                                                             JURISDICTION OF
                                                            INCORPORATION OR
                        NAME                                  ORGANIZATION
------------------------------------------------------  ------------------------
Law Enforcement Television Network, Inc.                      Texas

Little Rock Apartment Guide, Inc.                             Arkansas

Lockert Jackson & Associates                                  Washington

Low Rider Publishing Group, Inc.                              California

Maddux Publishing, Inc.                                       Florida

MarketingClick LLC                                            Delaware

McMullen Argus Publishing, Inc.                               California

MediaCentral LLC                                              Delaware

The Memphis Apartment Guide, Inc.                             Tennessee

Meridian Education Corporation                                Illinois

Metro New York LLC                                            Delaware

Miramar Communications, Inc.                                  California

PKA Acquisition Corp.                                         Delaware

Plaza Communications, Inc.                                    California

PRIMEDIA Digital Video LLC                                    Delaware

PRIMEDIA Enterprises, Inc.                                    Delaware

PRIMEDIA Enthusiast Publications Inc.                         Pennsylvania

PRIMEDIA Holdings III, Inc.                                   Delaware

PRIMEDIA Information, Inc.                                    Delaware

PRIMEDIA International Inc.                                   Delaware

PRIMEDIA Magazine Finance, Inc.                               Delaware

PRIMEDIA Magazines, Inc.                                      Delaware

PRIMEDIANet Inc.                                              Delaware

PRIMEDIA Special Interest Publications                        Delaware

PRIMEDIA TeenClick Corp.                                      Delaware

PRIMEDIA Ventures, Inc.                                       Delaware

PRIMEDIA Workplace Learning LLC                               Delaware

                                                             STATE OR OTHER
                                                             JURISDICTION OF
                                                            INCORPORATION OR
                        NAME                                  ORGANIZATION
------------------------------------------------------  ------------------------
PRIMEDIA Workplace Learning LP                                Delaware

Princeton/American Communications Co.                         New Jersey

Qwiz, Inc.                                                    Delaware

Qwiz (UK) Ltd.                                                United Kingdom

RetailVision, Inc.                                            Delaware

Simba Information, Inc.                                       Connecticut

Symbol of Excellence Publishers, Inc.                         Alabama

TelecomClick LLC                                              Delaware

TI-IN Acquisition Corporation                                 Texas

TSECRP, Inc.                                                  California

Virtual Flyshop, Inc.                                         Colorado

Wescott Communications Michigan, Inc.                         Michigan

Wescott ECI, Inc.                                             Texas

Wescott PRIMEDIA Limited                                      United Kingdom




EXHIBIT 23.1

INDEPENDENT AUDITORS' CONSENT

We consent to the incorporation by reference in this Amendment No. 1 of Registration Statement No. 333-51432 of PRIMEDIA Inc. on Form S-4 of our reports dated February 2, 2000 (which report on the consolidated financial statements expresses an unqualified opinion and includes an explanatory paragraph referring to PRIMEDIA's change in 1998 in the method of accounting for internal use software costs to conform with Statement of Position 98-1 "Accounting for the Costs of Computer Software Developed or Obtained for Internal Use" of the American Institute of Certified Public Accountants), appearing in the Annual Report on Form 10-K of PRIMEDIA Inc. for the year ended December 31, 1999 and to the reference to us under the heading "Experts" in such Registration Statement.

DELOITTE & TOUCHE LLP

New York, New York

January 12, 2001


EXHIBIT 23.2

CONSENT OF INDEPENDENT PUBLIC ACCOUNTANTS

The Board of Directors
About.com, Inc.:

We consent to the incorporation by reference in this Amendment No. 1 of Registration Statement No. 333-51432 of PRIMEDIA Inc. on Form S-4 of our report dated January 24, 2000, relating to the consolidated balance sheets of About.com, Inc. and subsidiaries as of December 31, 1998 and 1999, and the related consolidated statements of operations, stockholders' (deficit) equity and cash flows for each of the years in the three-year period ended December 31, 1999, and financial statement schedule, which report appears in the December 31, 1999 annual report on Form 10-K of About.com, Inc., and to the reference to our firm under the headings "Change in Independent Public Accountants" and "Experts" in this registration statement.

/s/ KPMG LLP
---------------------------------------------
KPMG LLP

New York, New York

January 17, 2001


EXHIBIT 99.3

CONSENT OF DONALDSON, LUFKIN & JENRETTE
SECURITIES CORPORATION

We hereby consent to (i) the inclusion of our opinion letter, dated October 29, 2000, to the Board of Directors of About.com, Inc. ("About") as Annex C to the Joint Proxy Statement-Consent Solicitation-Prospectus of PRIMEDIA Inc. ("PRIMEDIA") and About relating to the proposed merger between About and a wholly owned subsidiary of PRIMEDIA and (ii) all references to DLJ in the sections captioned "Summary--Opinions of Financial Advisors", "The Merger--Background of the Merger", "The Merger--About's Reasons for the Merger; Recommendation of About's Board of Directors" and "The Merger--Opinion of Donaldson, Lufkin & Jenrette Securities Corporation" in the Joint Proxy Statement-Consent Solicitation-Prospectus of PRIMEDIA and About which forms a part of this Registration Statement on Form S-4. In giving such consent, we do not admit that we come within the category of persons whose consent is required under, and we do not admit that we are "experts" for purposes of, the Securities Act of 1933, as amended, and the rules and regulations promulgated thereunder.

DONALDSON, LUFKIN & JENRETTE
SECURITIES CORPORATION

By:  /s/ JONATHAN TURNER
     -----------------------------------------
     Jonathan Turner
     Vice President

New York, New York

January 17, 2001


Exhibit 99.8

AMENDMENT TO EMPLOYMENT AGREEMENT

AMENDMENT, dated as of January 16, 2001, to the Employment Agreement (the "AGREEMENT"), dated as of October 29, 2000, by and between PRIMEDIA, Inc., About.com, Inc. and Scott Kurnit:

1. Section 4 of the Agreement is hereby amended to read in its entirety as follows:

"4. BONUS

a. SIGN-ON BONUS. As soon as practicable following the Commencement Date, the Executive shall receive a Sign-On Bonus equal to $36,483.

b. ANNUAL BONUS. With respect to each calendar year during the Employment Term, Executive shall be eligible to earn an annual bonus award (an "Annual Bonus") in such amount, as determined in the sole discretion of the CEO based upon the achievement of performance goals established by the CEO within the first three months of each calendar year during the Employment Term, provided that the minimum bonus for any calendar year during the Term shall be $1,650,000 (the "Minimum Bonus"). Any bonus shall be prorated for any partial calendar year based on the number of days in such calendar year in which Executive performed services divided by 365. Such Annual Bonus shall be paid no later than March 31 of the year following the end of the measuring calendar year."

2. Section 5(b) of the Agreement is hereby amended to read in its entirety as follows:

"b. RESTRICTED SHARES. As of the Commencement Date, Executive shall be granted 2,211,100 shares of restricted stock of the Parent (the "Restricted Shares") pursuant to the Plan. The Restricted Shares shall vest, subject to Executive's continued employment with the Company or an affiliate, with respect to twenty-five percent (25%) of the Restricted Shares on the first anniversary of the Commencement Date and with respect to an additional twenty-five percent (25%) of the Restricted Shares on each anniversary thereafter, so that the Restricted Shares would become fully vested on the fourth anniversary of the Commencement Date."

3. Section 8(b)(iv)(C) of the Agreement is hereby amended to read in its entirety as follows:

"(C) All Options and Restricted Shares not yet vested shall be fully vested."

4. Section 8(c)(ii)(C) of the Agreement is hereby amended to read in its entirety as follows:

"(C) One-half of all Options and one-half of all Restricted Shares not yet vested shall be fully vested,"

5. Section 9(c)(i)(C) of the Agreement is hereby amended to read in its entirety as follows:

"(C) all Options and Restricted Shares not vested shall become fully vested."

6. As amended hereby, the Agreement shall continue in full force and effect in accordance with its terms.

IN WITNESS WHEREOF, the parties hereto have here unto set in their hands and seal as of the day and year first above written.

PRIMEDIA, Inc.

By     /s/ BEVERLY CHELL
   ---------------------------------
Title  Vice Chairman

About.com, Inc.

By     /s/ SCOTT KURNIT
   ---------------------------------
Title  Chairman and Chief Executive
       Officer


/s/ SCOTT KURNIT
------------------------------
    Scott Kurnit


Exhibit 99.9

AMENDMENT TO EMPLOYMENT AGREEMENT

AMENDMENT, dated as of January 16, 2001, to the Employment Agreement (the "AGREEMENT"), dated as of October 29, 2000, by and between PRIMEDIA, Inc., About.com, Inc. and William Day:

1. Section 4 of the Agreement is hereby amended to read in its entirety as follows:

"4. BONUS

a. SIGN-ON BONUS. As soon as practicable following the Commencement Date, the Executive shall receive a Sign-On Bonus equal to $12,282.

b. ANNUAL BONUS. With respect to each calendar year during the Employment Term, Executive shall be eligible to earn an annual bonus award (an "Annual Bonus") in such amount, as determined in the sole discretion of the CEO based upon the achievement of performance goals established by the CEO within the first three months of each calendar year during the Employment Term, provided that the minimum bonus for any calendar year during the Term shall be $650,000 (the "Minimum Bonus"). Any bonus shall be prorated for any partial calendar year based on the number of days in such calendar year in which Executive performed services divided by 365. Such Annual Bonus shall be paid no later than March 31 of the year following the end of the measuring calendar year."

2. Section 5(b) of the Agreement is hereby amended to read in its entirety as follows:

"b. RESTRICTED SHARES. As of the Commencement Date, Executive shall be granted 744,350 shares of restricted stock of the Parent (the "Restricted Shares") pursuant to the Plan. The Restricted Shares shall vest, subject to Executive's continued employment with the Company or an affiliate, with respect to twenty-five percent (25%) of the Restricted Shares on the first anniversary of the Commencement Date and with respect to an additional twenty-five percent (25%) of the Restricted Shares on each anniversary thereafter, so that the Restricted Shares would become fully vested on the fourth anniversary of the Commencement Date."

3. Section 8(b)(iv)(C) of the Agreement is hereby amended to read in its entirety as follows:

"(C) All Options and Restricted Shares not yet vested shall be fully vested."

4. Section 8(c)(ii)(C) of the Agreement is hereby amended to read in its entirety as follows:

"(C) One-half of all Options and one-half of all Restricted Shares not yet vested shall be fully vested,"

5. Section 9(c)(i)(C) of the Agreement is hereby amended to read in its entirety as follows:

"(C) all Options and Restricted Shares not vested shall become fully vested."

6. As amended hereby, the Agreement shall continue in full force and effect in accordance with its terms.

IN WITNESS WHEREOF, the parties hereto have here unto set in their hands and seal as of the day and year first above written.

PRIMEDIA, Inc.

By    /s/ BEVERLY CHELL
   ---------------------------------
Title Vice Chairman

About.com, Inc.

By     /s/ SCOTT KURNIT
   ---------------------------------
Title  Chairman and Chief Executive
       Officer


/s/ WILLIAM DAY
------------------------------
    William Day


Exhibit 99.10


ABOUT.COM, INC.

FORM OF PROXY FOR SPECIAL MEETING OF STOCKHOLDERS - FEBRUARY 20, 2001

(THIS PROXY IS SOLICITED BY THE BOARD OF DIRECTORS OF THE COMPANY)

The undersigned stockholder of About.com, Inc. hereby appoints Scott P. Kurnit and Todd B. Sloan, and each of them, with full power of substitution, proxies to vote the shares of stock which the undersigned could vote if personally present at the Special Meeting of Stockholders of About.com, Inc. to be held at the Hotel Intercontinental, 111 East 48th Street, New York, New York 10017 on February 20, 2001 at 10:00 a.m. (New York time).

(CONTINUED AND TO BE SIGNED ON THE REVERSE SIDE.)


PLEASE DATE, SIGN AND MAIL YOUR
PROXY CARD BACK AS SOON AS POSSIBLE!

SPECIAL MEETING OF STOCKHOLDERS
ABOUT.COM, INC.

FEBRUARY 20, 2001

v Please Detach and Mail in the Envelope Provided v

A |X|  Please mark your
       votes as in this
       example.

                                                           FOR  AGAINST  ABSTAIN
                                        1.  ADOPTION OF    |_|    |_|      |_|

MERGER AGREEMENT
Proposal to adopt the agreement and
plan of merger by and among
About.com, Inc. ("About"), PRIMEDIA
Inc. ("PRIMEDIA") and Abracadabra
Acquisition Corporation
("Abracadabra"), a newly-formed and
wholly-owned subsidiary of PRIMEDIA,
pursuant to which Abracadabra will
merge with and into About, such that
About will become a wholly-owned
subsidiary of PRIMEDIA.

2. IN THEIR DISCRETION UPON SUCH OTHER MATTERS AS MAY PROPERLY COME BEFORE THE MEETING

UNLESS OTHERWISE SPECIFIED, THIS PROXY
WILL BE VOTED FOR PROPOSALS 1 AND 2 AS
SET FORTH IN THE JOINT PROXY STATEMENT

- CONSENT SOLICITATION - PROSPECTUS.

Signature(s) of Stockholder_______________________________________

Printed Name(s) of Stockholder_________________Dated:_____________

Note: Please date and sign exactly as your name appears on the envelope in which this material was mailed. If shares are held jointly, each stockholder should sign. Executors, administrators, trustees, etc. should use full title and, if more than one, all should sign. If the stockholder is a corporation, please sign full corporate name by an authorized officer. If the stockholder is a partnership, please sign full partnership name by an authorized person.


SPECIAL MEETING OF STOCKHOLDERS OF

ABOUT.COM, INC.

FEBRUARY 20, 2001


PROXY VOTING INSTRUCTIONS

TO VOTE BY MAIL

PLEASE DATE, SIGN AND MAIL YOUR PROXY CARD IN THE ENVELOPE PROVIDED AS SOON AS POSSIBLE.

TO VOTE BY TELEPHONE (TOUCH-TONE PHONE ONLY)
PLEASE CALL TOLL-FREE 1-800-PROXIES AND FOLLOW THE INSTRUCTIONS. HAVE YOUR CONTROL NUMBER AND THE PROXY CARD AVAILABLE WHEN YOU CALL.

TO VOTE BY INTERNET
PLEASE ACCESS THE WEB PAGE AT "www.voteproxy.com" AND FOLLOW THE ON-SCREEN INSTRUCTIONS. HAVE YOUR CONTROL NUMBER AVAILABLE WHEN YOU ACCESS THE WEB PAGE.


YOUR CONTROL NUMBER IS --

v Please Detach and Mail in the Envelope Provided v

A |X|  Please mark your
       votes as in this
       example.

                                                           FOR  AGAINST  ABSTAIN
                                        1.  ADOPTION OF    |_|    |_|      |_|

MERGER AGREEMENT
Proposal to adopt the agreement and
plan of merger by and among
About.com, Inc. ("About"), PRIMEDIA
Inc. ("PRIMEDIA") and Abracadabra
Acquisition Corporation
("Abracadabra"), a newly-formed and
wholly-owned subsidiary of PRIMEDIA,
pursuant to which Abracadabra will
merge with and into About, such that
About will become a wholly-owned
subsidiary of PRIMEDIA.

2. IN THEIR DISCRETION UPON SUCH OTHER MATTERS AS MAY PROPERLY COME BEFORE THE MEETING

UNLESS OTHERWISE SPECIFIED, THIS PROXY
WILL BE VOTED FOR PROPOSALS 1 AND 2 AS
SET FORTH IN THE JOINT PROXY STATEMENT

- CONSENT SOLICITATION - PROSPECTUS.

Signature(s) of Stockholder_______________________________________

Printed Name(s) of Stockholder_________________Dated:_____________

Note: Please date and sign exactly as your name appears on the envelope in which this material was mailed. If shares are held jointly, each stockholder should sign. Executors, administrators, trustees, etc. should use full title and, if more than one, all should sign. If the stockholder is a corporation, please sign full corporate name by an authorized officer. If the stockholder is a partnership, please sign full partnership name by an authorized

person.


Exhibit 99-11

PRIMEDIA INC.

FORM OF WRITTEN CONSENT OF STOCKHOLDERS

THE INFORMATION AGENT IS:
[GEORGESON SHAREHOLDER COMMUNICATIONS INC. LOGO]

17 State Street, 10th Floor
New York, NY 10004
Banks and Brokers (212) 440-9800
All others (800) 223-2064

This consent solicitation is being made by PRIMEDIA as described in the accompanying joint proxy statement-consent solicitation-prospectus. Only stockholders of record (or their respective legal representatives) as of November 9, 2000 may execute consents.

STOCKHOLDERS AS OF NOVEMBER 9, 2000 WHO WISH TO CONSENT SHOULD MAIL, HAND DELIVER OR SEND BY OVERNIGHT COURIER THEIR PROPERLY COMPLETED AND EXECUTED CONSENT LETTERS TO THE INFORMATION AGENT AT THE ADDRESS SET FORTH ABOVE ON OR PRIOR TO FEBRUARY 20, 2001 IN ACCORDANCE WITH THE INSTRUCTIONS SET FORTH HEREIN.

By execution hereof, the undersigned acknowledge(s) receipt of the joint proxy statement-consent solicitation-prospectus. The undersigned hereby take(s) the action with respect to the proposed issuance of PRIMEDIA common stock in connection with the merger agreement between PRIMEDIA and About, pursuant to which a newly formed, wholly owned subsidiary of PRIMEDIA will merge with About as described in the accompanying joint proxy-statement consent solicitation-prospectus. The undersigned hereby represent(s) and warrant(s) that the undersigned has/have full power and authority to execute the consent contained herein. The undersigned will, upon request, execute and deliver any additional documents deemed by PRIMEDIA to be necessary or desirable to perfect such consent or evidence such power and authority.

Please indicate by marking the appropriate box on the reverse of this consent letter whether you wish to "CONSENT" or "DO NOT CONSENT" to the issuance of the PRIMEDIA common stock. IF NEITHER OF THE BOXES IS MARKED, BUT THIS CONSENT LETTER IS OTHERWISE PROPERLY COMPLETED AND SIGNED, YOU WILL BE DEEMED TO HAVE CONSENTED TO THE ISSUANCE OF THE PRIMEDIA COMMON STOCK. Please sign your name(s) and fill in the date below to evidence your vote on the issuance of the PRIMEDIA common stock and to evidence the appointment of Beverly C. Chell, Vice Chairman and Secretary of PRIMEDIA, as your agent and attorney-in-fact in connection with this consent letter. The undersigned acknowledge(s) that the undersigned must comply with the other provisions of this consent letter, and complete the other information required herein, to validly consent to the issuance of the PRIMEDIA common stock as described above.


PRIMEDIA INC.

WRITTEN CONSENT OF STOCKHOLDERS

THE INFORMATION AGENT IS:
[GEORGESON SHAREHOLDER COMMUNICATIONS INC. LOGO]

17 State Street, 10th Floor
New York, NY 10004
Banks and Brokers (212) 440-9800
All others (800) 223-2064

THE UNDERSIGNED UNDERSTAND(S) THAT CONSENTS DELIVERED PURSUANT TO THE INSTRUCTIONS HERETO WILL CONSTITUTE A BINDING AGREEMENT BETWEEN THE UNDERSIGNED AND PRIMEDIA UPON THE TERMS AND SUBJECT TO THE CONDITIONS OF THE JOINT PROXY STATEMENT-CONSENT SOLICITATION-PROSPECTUS.

ALL AUTHORITY CONFERRED OR AGREED TO BE CONFERRED BY THIS CONSENT LETTER SHALL SURVIVE THE DEATH, INCAPACITY, DISSOLUTION OR LIQUIDATION OF THE UNDERSIGNED AND EVERY OBLIGATION OF THE UNDERSIGNED UNDER THIS CONSENT LETTER SHALL BE BINDING UPON THE UNDERSIGNED'S HEIRS, PERSONAL REPRESENTATIVES, SUCCESSORS AND ASSIGNS.

With respect to the issuance of the PRIMEDIA common stock in connection with the merger agreement as described in the joint proxy statement-consent solicitation-prospectus, the undersigned hereby:

CONSENT(S) DO(ES) NOT CONSENT

/ / / /

Dated: _____________________________,2001

Signatures: _____________________________


NOTE: This consent letter must be executed by the stockholder(s) in exactly the same manner as the name(s) of such stockholder(s) appear(s) in the records of PRIMEDIA. If signature is by a trustee, executor, administrator, guardian, attorney-in-fact, officer of a corporation, or other person acting in a fiduciary or representative capacity, such person should so indicate when signing and must submit proper evidence satisfactory to PRIMEDIA of such person's authority so to act.


EXHIBIT 99.12

AMENDMENT NO. 1 TO LOCK-UP AGREEMENT

AMENDMENT No. 1, dated as of January 16, 2001 ("AMENDMENT NO. 1"), with respect to that certain Lock-up Agreement, dated as of October 29, 2000 (the "AGREEMENT"), between Scott Kurnit ("SHAREHOLDER") and PRIMEDIA Inc., a Delaware corporation ("PARENT").

WHEREAS, the Agreement provides that the parties thereto may amend such agreement by written agreement of each party thereto;

NOW, THEREFORE, the parties hereto agree to amend the Agreement as follows:

Section 1. AMENDMENT OF THE AGREEMENT.

(a) Section 1(b) of the Agreement is hereby amended by (i) renumbering subsection b(iv) as subsection (b)(v) and (ii) adding a new subsection (b)(iv) as follows: "(iv) Transfers that (A) do not and will not require any consent, approval, authorization or permit of, action by, filing with or notification to the SEC pursuant to the Securities Act or the Exchange Act and (B) do not relate to a Transfer during the Restricted Period (except for Permitted Transfers pursuant to Section (b)(i), (b)(ii) or (b)(iii)); and".

(b) Section 1(d)(i) of the Agreement is hereby amended by adding the words "but not including" in the second line of the first sentence, immediately prior to the words "the first anniversary".

Section 2. GOVERNING LAW. This Amendment No. 1 shall be governed by, and construed in accordance with, the laws of the State of Delaware, without regard to principles of conflicts of laws.

Section 3. MISCELLANEOUS. Except as otherwise provided herein, all provisions of the Agreement shall remain in full force and effect.


IN WITNESS WHEREOF, the parties have caused this Amendment No. 1 to be executed by their duly authorized representatives as of the date first written above.

PRIMEDIA INC.

By:      /s/ Beverly C. Chell
         --------------------
Name:    Beverly C. Chell
Title:   Vice Chairman


By:      /s/ Scott Kurnit
         --------------------
Name:    Scott Kurnit


EXHIBIT 99.13

AMENDMENT NO. 1 TO LOCK-UP AGREEMENT

AMENDMENT No. 1, dated as of January 16, 2001 ("AMENDMENT NO. 1"), with respect to that certain Lock-up Agreement, dated as of October 29, 2000 (the "AGREEMENT"), between William Day ("SHAREHOLDER") and PRIMEDIA Inc., a Delaware corporation ("PARENT").

WHEREAS, the Agreement provides that the parties thereto may amend such agreement by written agreement of each party thereto;

NOW, THEREFORE, the parties hereto agree to amend the Agreement as follows:

Section 1. AMENDMENT OF THE AGREEMENT.

(a) Section 1(b) of the Agreement is hereby amended by (i) renumbering subsection b(iv) as subsection (b)(v) and (ii) adding a new subsection (b)(iv) as follows: "(iv) Transfers that (A) do not and will not require any consent, approval, authorization or permit of, action by, filing with or notification to the SEC pursuant to the Securities Act or the Exchange Act and (B) do not relate to a Transfer during the Restricted Period (except for Permitted Transfers pursuant to Section (b)(i), (b)(ii) or (b)(iii)); and".

(b) Section 1(d)(i) of the Agreement is hereby amended by adding the words "but not including" in the second line of the first sentence, immediately prior to the words "the first anniversary".

Section 2. GOVERNING LAW. This Amendment No. 1 shall be governed by, and construed in accordance with, the laws of the State of Delaware, without regard to principles of conflicts of laws.

Section 3. MISCELLANEOUS. Except as otherwise provided herein, all provisions of the Agreement shall remain in full force and effect.


IN WITNESS WHEREOF, the parties have caused this Amendment No. 1 to be executed by their duly authorized representatives as of the date first written above.

PRIMEDIA INC.

By:      /s/ Beverly C. Chell
         --------------------
Name:    Beverly C. Chell
Title:   Vice Chairman


By:      /s/ William Day
         --------------------
Name:    William Day

BROKERAGE PARTNERS