The founders of MD Technologies began developing software solutions for the healthcare industry in 1993. Initial development of the
Medtopia
application began in early 1995 when the founders of the Company decided that the emerging growth of the Internet introduced a significant opportunity to create innovative solutions for the healthcare industry. After several years of modifications
and re-engineering the product,
Medtopia
went live on the Internet with its first physician in November of 1998. We believe that, at the time,
Medtopia
was the only completely web-based practice management system on the Internet. Our
founders struggled to find customers willing to use the product, as the Internet was a relatively new and unproven medium for business applications. Likewise, the idea of businesses storing their data on remote servers and renting, rather than
purchasing, their applications was a relatively foreign concept. However, as the Internet became more ubiquitous and generally accepted as a business medium over the following two years, we began to find more and more customers willing to embrace
the technology and the product.
Recognizing the need for
assistance to adequately develop our applications and implement a realistic distribution plan, our founders incorporated MD Technologies Inc. on February 25, 2000, in the State of Delaware, in order to raise capital to exploit
Medtopia
at a
time they felt that the industry was more accepting of Internet based applications. We remained in a strict research and development mode until January 2001, when we began a formal strategy of acquiring customers and revenue at a steady, consistent
pace with the implementation of a sales force and marketing strategy.
As more customers began to use the
Medtopia
applications, we also began offering accounts receivable management services to complement the sales of the product and add new revenue to the company. We began offering these services to
customers in 2002 and have grown our customer base and revenue for these services steadily. Since January of 2002, we have grown our entire customer base of all products and services from 21 customers to 168 customers as of December 2004.
Public Offering of Shares
On December 17, 2003, we qualified a public offering of 1,675,000 shares of
common stock at a price of $2.40 per share in accordance with Regulation A (the Offering). On December 22, 2003, our registration statement for these shares on Form 10-SB became effective and the Offering was officially closed on June
30, 2004. We raised a total of $3,035,600 from the selling of shares of common stock in the Offering.
Company Vision
Since our inception, our management team has followed two underlying principles: (1) over time, nearly all software business applications will become
Internet hosted and managed; and (2) an unwavering dedication to customer service and support will drive customers to us and earn their long-term loyalty. These two principles have guided all our actions since our inception.
Our early lead in the development of Internet-based applications has afforded
us a distinct advantage over many competitors who have yet to embrace or adopt the Internet as a medium for their applications.
Medtopias
products and services maintain a price and serviceability advantage over such competitors since we
build, host and manage the applications for the customer. For example, the products can be delivered to the customer instantaneously and upgraded continuously and imperceptibly. Modifications are applied immediately and typically with no
interruption to the customer. The customers data is always backed up and stored off-site, keeping it safe from natural and unnatural disasters. Back-end processes, such as electronic claims processing and data backups, are performed in the
background by trained
Medtopia
staff and are usually unnoticed by the customer. These benefits, and others, create a suite of products that are less intrusive to the customer, and easier to service and maintain by us.
1
Please note that the item numbers in the headings in Part I correspond to the relevant
sections of Form 1-A that are prescribed for each section.
-3-
Internet hosted applications also create a price advantage over many of our competitors. Since our
products are delivered and modified quickly and efficiently via the Internet, they are more cost-effective than many other companies products. Customer support is enhanced and made more cost effective since all customers use the same version
of the applications
.
Our subscription fees include technical support. Some of our competitors monthly costs for technical support alone exceed the total
Medtopia
subscription fee.
We have a policy of always attempting to answer a service and support call
with a live person
before
the third ring of the telephone. We strive to set a new standard by which others will be measured. The
Medtopia
support staff is friendly, knowledgeable and dedicated to helping customers with problems and
questions. Our management has great confidence in our support team and continues to explore ways to improve their effectiveness.
We are also able to provide a greatly enhanced and value-added service to our accounts receivable management services since we are able to deliver
automated and technological solutions to what is ordinarily a paper-driven, manual labor process. Through the use of our technology and automated processes, we are able to deliver a level of service that is faster, more efficient, more affordable,
and all with a higher level of quality control than what can be delivered by many of our competitors. The value added by our web-based practice management system combined with our technical expertise in the revenue cycle management of the billing
and collections process for physicians offices helps us to compete with other companies in ways that they cannot compete respectively with us.
Finally, we believe that the future of healthcare will be shaped with the introduction and permeation of new technology, such as with the implementation
of Electronic Medical Records. We have devoted a significant portion of our research and development into this technology, which we believe will become an increasingly adopted tool used by healthcare providers to reduce costs and deliver a higher
quality of care to their patients.
These principles and
philosophies have molded our history to date, and we believe that a continued devotion to this vision will ensure our success in the future.
Healthcare Industry
Healthcare is a vital part of the United States economy and is critical to every citizen. However, healthcare has yet to fully benefit from the technology
revolution that is changing other industries. We believe that advanced information technology will have a fundamental impact on healthcare delivery, payment and personal health management. This revolution will be significant because it will help
solve key problems facing the industry: improving patient safety, reducing costs, improving the quality of care, and improving the efficiency of processes for coordinating and paying for healthcare. The convergence of the Internet and healthcare
management is a new and evolving paradigm in healthcare management. The market opportunities created by this convergence are expected to expand rapidly.
Cost of healthcare in the United States has been climbing. In 1960 total healthcare expenditures were $26 billion, or 5.1 percent of the gross domestic
product (GDP). By 2000 total healthcare costs had climbed to $1.3 trillion and represented 15.9 percent of GDP. See,
Health, United States, 2001, with Urban and Rural Health Chartbook,
published by the U.S. Department of Health
and Human Services through the Centers for Disease Control and Prevention. Healthcare costs continue to escalate. According to the United States Center for Medicare & Medicaid Services, formerly the Health Care Finance Administration
(HCFA), healthcare expenditures in 2006 will exceed $1.6 trillion. Approximately 70 percent of healthcare transactions today are paper-based, resulting in administrative costs of up to 20 percent of each dollar spent. It was the need to
reduce these costs that, at least in part, led to the Healthcare Insurance Portability and Accountability Act of 1996 (HIPAA). In the United States, the yearly cost of processing and administering claims is about $90 billion. Some
healthcare industry analysts believe the $90 billion in administrative costs could be reduced to $5 billion, or less, by moving from a paper-based system to digital systems. See,
Healthcare Without Boundaries: Integration Technology for the New
Healthcare Economy
, February, 2003, Microsoft Corporation White Paper. McKinsey and Company, an international management consulting firm, reports that [T]he U.S. health care industry is hugewith annual expenditures of more than a
trillion dollarsbut extremely fragmented: more than half of approximately 600,000 physicians engaged directly in patient care work in practices of eight physicians or fewer.
In the United States there are more than 600,000 physicians, the majority of whom practice in office base groups or in solo
practices. See,
American Medical Association Physician Masterfile
, Dec. 2000. MD Technologies specifically targets these practices and has begun to penetrate this vast market.
-4-
The healthcare industry is clearly a troubled industry and is being choked by excessive paperwork and
inefficiencies, but this has created enormous business opportunities for those companies who can provide solutions to eliminate these inefficiencies.
Products and Services
Our products and services are designed to provide advanced technological solutions to healthcare providers in an attempt to assist them with their
administrative and clinical processes. All products are developed internally without the assistance of outside programmers or consultants. The Medtopia suite of products and services consists of
Medtopia Manager
,
Medtopia EMR
,
Medtopia DMS
,
Medtopia Mobile, MyMedtopia, and Medtopia Expert
. These products and services are designed such that they can be packaged and sold independently of one another. However, they are more specifically designed to complement
each other in functionality. Customers can employ the entire suite of products and services into a single solution and maximize their efficiency and productivity.
To date, we have generated the majority of our revenues from the delivery of our first two flagship products and services,
Medtopia Manager
and
Medtopia Expert
. The following table summarizes our revenues by application from inception until December 31, 2004.
Application/Service
Current Number
of customers
Percent
of total
revenues
Medtopia Manager
135
64
%
MyMedtopia
1
7
%
Medtopia EMR
0
0
%
Medtopia DMS
0
0
%
Medtopia Mobile
0
0
%
Medtopia Expert
33
28
%
Medtopia Manager
Medtopia
Manager
is an Internet-based practice management application that enables physicians and other healthcare providers to manage their organizations online using only a web-browser. It is designed to streamline many of the day-to-day routines
involved in running a medical practice, and thereby help physicians and their staff members organize their workload and increase productivity. Physicians and their employees have access to clinical and financial information from the office, home,
hospital, or anywhere that an Internet connection is available. The application employs 128-bit SSL encryption, which ensures privacy throughout the entire application and adheres to HIPAA security guidelines. The application consists of several
integrated features such as: appointment scheduling, patient account management, electronic claims processing, electronic remittance advice, accounts receivable management, human resource management, project management, electronic medical records,
prescription writing, inventory management, and more. All of these tools are designed to work coherently in such a way as to increase productivity throughout the organization. The application also utilizes various workflow queues to assist in many
of the work processes that take place in the practice. For example, there is a hospital queue for tracking and managing the admission, discharge, and billing of patients that are currently hospitalized. Similarly, there are claim queues, collection
queues, appointment queues, etc. Each of the queues has been designed specifically for helping the office personnel organize information and make it easier to track and manage for maximum efficiency. Since the application and its data are hosted and
managed in our data center, the
Medtopia
staff members can perform all the back-end data operations that would ordinarily require an employee of the practice to perform. These activities include sending claims electronically to payers and
clearinghouses, posting electronic remittance advice, performing and monitoring EDI transactions such as electronic claim status and eligibility verifications, performing month-end closeouts, daily data backups, hardware and software upgrades, and
other system maintenance. This allows the customers to focus more on their business rather than on mundane data management chores. Moreover, our trained employees are better able to monitor the data management and to manage operations in order to
minimize errors. The
Medtopia
support staff know how to spot potential problems and take corrective action when they arise.
The recurring revenue stream from the subscriptions of
Medtopia Manager
increases as each new customer is added to the system. While we receive
up-front income from the setup and installation of a new customer, it is the recurring revenue that we count on to bolster the companys growth.
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However, expenses associated with this revenue growth do not increase proportionally. Once a new customer
is brought online, the maintenance of the physicians clinic is related primarily to customer support. New customer support personnel are added as necessary to provide an adequate ratio of support personnel to customers to ensure that all
support issues can be handled expeditiously. Our current ratio is approximately one support person per 25 customers. This ratio will be adjusted as needed and may vary depending upon many factors such as the size of the customers added to the system
and the geographic location of new customers in relation to our support staff.
Medtopia Manager Pricing
Medtopia Manager
is offered to customers as a monthly subscription of $350/month per physician (or provider). Additionally, there is a one-time setup cost of $500 per provider and a $1,200 training fee per site. The Company also
offers data conversions for customers with prices ranging between $1,500 to $8,000, depending on the data format, volume of data, and type of conversion (i.e. patient demographic, open-item, or full-detail.) The data-conversion fee is typically
negotiated with the customer at the time of the sale and varies on the circumstances. The setup, training, and subscription fees can vary depending upon the number of physicians in the group, the number of physical sites, and the number of users.
Medtopia Mobile
Medtopia Mobile
is a handheld application running on Microsoft
®
Pocket PCs and Microsoft Tablet PCs that
allows the physician to perform various functions while in the exam room with the patient, or while away from the office, such as when making hospital rounds. The application synchronizes with the
Medtopia Manager
practice management
application over the Internet and gives the physician access to medical information on his patients, such as procedure and diagnosis history, drug allergies, medications, insurance information, and medical alerts. The physician also has the ability
to document a new encounter with the patient and capture all the necessary billing information to synchronize directly into the practice management application. Additionally, the application allows the physician to capture handwritten and audio
notes and store them as part of the patients permanent medical record. All information captured by the physician on the device can be synchronized immediately, or in a batch, to the
Medtopia
servers via the Internet.
The list of features available with
Medtopia Mobile
includes: (i) an
appointment calendar for managing office appointments, hospital rounds, surgeries, and meetings; (ii) super-bills and charge-capture; (iii) prescription writing; (iv) patient medical history; (v) encounter documentation; (vi) referral management;
(vii) secured intranet messaging; and (viii) contact management.
Some customers may wish to deploy
Medtopia Mobile
throughout their enterprise, but may not want to use
Medtopia Manager
as their practice management system. For these customers, we provide a limited version of
Medtopia
Manager,
which allows them to track and manage the information via a web interface and also export
Medtopia Mobile
data to their own system.
Medtopia Mobile Pricing
Medtopia Mobile
is provided to physicians for a monthly subscription fee of $150. There is a single one-time licensing fee of $1,500. This fee
includes the
Medtopia Mobile
software and the creation of the online
Medtopia
account if the customer does not already have one.
MyMedtopia
MyMedtopia
is a web-based application designed for patients to allow them to track and manage their healthcare information online. Patients can
sign up to use
MyMedtopia
on their own, or their physician can issue an account for them. The application benefits both physicians and their patients by allowing them to share vital healthcare information while encouraging the patient to take
a more proactive role in his or her own healthcare. The application enables patients to track information such as family histories, medical conditions, prescriptions and medications, emergency medical information, medical expenses, diet and
nutrition, exercise and fitness, and upcoming appointments.
When deployed by a physician to his patients,
MyMedtopia
can prove to be an invaluable tool for enabling secured and direct communication with the patient. Similarly, the application becomes a tool for utilization by the office staff
for coordinating with patients for appointments, prescription requests, and statement questions. If given access by their
-6-
physician, a patient can look up their statement online and see what charges have been paid by the insurance carrier and what their responsibility is. This
type of functionality can reduce the number of phone calls into the physicians practice and thereby help make the overall operation of the practice more efficient.
MyMedtopia Pricing
There is no set pricing for
MyMedtopia
at this time. We are exploring how best to utilize the functionality of this
product in such a way as to eventually create a recurring revenue stream for us. The
MyMedtopia
application is currently being used by Emory Healthcare as part of the benefits offered to its patients and users of its online healthcare
services.
Medtopia Expert
In 2002, we began providing our
Medtopia
Expert
billing and accounts receivable management services to a limited number of customers. As of December 31, 2004, we provided these services to 33 customers. These services typically include the review and data-entry of our customers
patient encounter information into
Medtopia Manager
. The accuracy of the billing information is verified using features built into
Medtopia
that have been especially designed for this purpose. This information is used to process claims
with various insurance carriers by sending it electronically through
Medtopia
and third party clearinghouses. Once entered into
Medtopia
, our customers can track and review their accounts receivables online as well as run real-time
reports and perform their own analysis of the data using only a web-browser. We manage our customers receivables all the way through the adjudication process until payment. Upon receiving payment confirmation, denial, or request for additional
information, we post the payment to the system, provide any additional information requested, and make any adjustments if necessary. The fact that we host the customers information and that they are intimately familiar with our application
allows us to provide a higher level of service and achieve economies of scale not available to competing billing companies. This gives us an advantage over competitors who do not possess the technology to deliver this level of service.
Medtopia Expert Pricing
Our
Medtopia Expert
billing and accounts receivable management
services are invoiced to customers as a percentage of actual collections. Our fees are negotiated with each of our customers depending on the level of activity expected and volume and amount of charges. Some customers prefer that our staff perform
all data input functions and they provide us with hard copies of their patient encounter information. Others perform the data input themselves. Our fees range on average from 3% to 6% of collections. In most cases we can demonstrate that our fees
are less than what our customers would pay for employees to perform similar services in-house. We view this component of our business model as a major growth opportunity for the Company.
Medtopia DMS
The
Medtopia DMS
application is a new product developed in 2004 and is currently in beta testing. It is a document
management system that allows healthcare providers to image, index, archive, search, and retrieve electronic documents throughout their enterprise. The application was designed to work completely over the Internet so that users can have access to
their electronic documents from any location at any time wherever Internet access is available. The application was also designed to integrate completely with the entire
Medtopia
suite of products and services so that potential customers can
receive a completely integrated and comprehensive solution for their administrative and clinical needs. The
Medtopia DMS
was developed to work as a hosted solution for customers who do not wish to purchase or maintain their own server
equipment, however the product can also be sold as a standalone system for larger customers who prefer to store their data on their own premises. The application is flexible and can accommodate nearly any kind of electronic document, such as images,
word processing documents, and audio files.
Medtopia DMS Pricing
Official pricing
has not yet been established, however the product will be sold in two varieties. The first is as a full-service, hosted solution whereby customers are invoiced monthly for a subscription that includes all software, future updates, and service. In
the hosted solution, all data is stored on our servers in our data center where it is maintained and backed up routinely. Additionally, the product can be sold as a standalone system where customers can purchase the
-7-
system once and simply pay a monthly fee for service and support. In this configuration, the software runs completely on the customers servers on their
own premises.
Medtopia EMR
The
Medtopia EMR
application is a new product
developed in 2004 and is currently in beta testing.
Medtopia EMR
is our electronic medical records application that is designed to interface directly to all of our other products and provide clinical assistance to physicians and their staff.
With
Medtopia EMR
, healthcare providers have the opportunity to reduce their dependence on hardcopy paper records, improve operational efficiencies, and reduce costs all at the same time. The application interfaces directly with the
Medtopia Manager
practice management application over the Internet and gives the physician access to clinical medical information on his or her patients, such as procedure and diagnosis history, drug allergies, medications, insurance
information, past medical history, lab results, x-rays, and medical alerts. The physician also has the ability to document a new encounter with the patient and capture all the necessary billing information to synchronize directly into the practice
management application. Additionally, the application allows the physician to capture handwritten and audio notes and store them as part of the patients permanent medical record. The application is an enhanced version of the
Medtopia
Mobile
application and allows for additional functionality not found in
Medtopia Mobile
, such as detailed encounter documentation, evaluation and management coding tools, and advanced prescription writing tools.
The list of features available with
Medtopia EMR
includes: (i) an
appointment calendar for managing office appointments, hospital rounds, surgeries, and meetings; (ii) super-bills and charge-capture; (iii) prescription writing; (iv) patient medical history; (v) encounter documentation; (vi) evaluation and
management coding tools; (vii) advanced drug lookup database and utilities; (viii) document imaging and paper chart management; (ix) remote access via Internet and web-browser; (x) SOAP Notes; (xi) referral management tools; (xii) secured intranet
messaging; and (xiii) contact management.
Medtopia EMR Pricing
Medtopia
EMR
is currently in beta testing and formal pricing of the product has not been established yet. Once in production, the product will be sold as both a hosted solution and standalone solution to healthcare providers. When purchased as a hosted
solution, customers will receive all the software, upgrades, and service as part of their monthly subscription to the product. As a standalone solution, customers will have the opportunity to purchase the application upfront and pay a lower monthly
fee for service and support.
Marketing
The Medtopia products and services are marketed to potential customers
through multiple strategies, including telemarketing, direct mail campaigns, door-to-door canvassing, and industry trade shows. Through these and other methods, we focus on establishing the
Medtopia
brand name and continually strive to place
ourselves in front of potential customers as often as possible. Not all potential customers are looking for our products or services at the time we reach them, but we hope to establish the brand name so that we are first in their mind when they
begin to look for products and services similar to ours.
We
currently focus our marketing efforts on reaching the smaller physicians practices where we feel that our products compete most aggressively against many of our competitors. We utilize our marketing efforts to reach out and identify potential
customers and, once identified as a potential candidate with interest in our products, we turn them over to the sales department where a detailed and comprehensive discussion of features and price can be discussed.
We also rely heavily upon potential leads from existing customer referrals,
which is a significant source of new sales for our products and services. We have demonstrated that our continued success in maintaining a satisfied customer base is one of the best sources of new leads and sales for the Company. Additionally, we
receive leads from our Internet presence which drives potential customers to our website where they can request more information or a demonstration of our products.
-8-
Initial Target Market
Our companys distribution strategy is to initially expand into large
metropolitan areas with numerous physicians where the market research indicates a high potential for adoption of the
Medtopia
products.
To date, we have targeted our marketing efforts at physicians practicing in metropolitan areas in the states of Louisiana, Florida, Georgia, Mississippi,
and Texas. Thereafter, we anticipate penetrating other states and regions where we feel that our products and services will have the best chances of establishing sales and market share. We will continue to identify other markets that present a good
opportunity for our products, and we will compete aggressively in those markets as they are identified.
Our core market nationally consists of the 300,000+ physicians who practice alone or in groups of eight or less. The following methods are employed to
enlist new customers:
(i) We market directly to individual
physicians through the efforts of our inside and outside sales force. We utilize telemarketing and direct mail campaigns for generating new sales leads, which are then solicited by direct-sales representatives. This process usually involves multiple
onsite presentations and culminates in a proposal to the customer.
(ii) We brand our products and establish name recognition by participating in trade shows, events and conferences that have the potential to generate interest in us on a local, regional, and national stage.
(iii) We attempt to solicit relationships with large institutional
healthcare entities such as hospital companies, physician groups and academic institutions. Well-established relationships at this level can potentially lead to significant sales of our products and services.
(iv) We actively pursue strategic relationships with potential distributors
and attempt to establish a national distribution network where our products can be sold as part of a value-added reseller program.
(v) We use a public relations firm to help generate positive news stories and public attention about the company where possible. This helps create public
awareness of our company and products and helps generate sales in many cases.
Pricing/Level of Service
Medtopia Managers
pricing is determined by the managements analysis of the competition and the targeted customers willingness to pay, consistent with a fair profit to us. Specific fees were discussed in preceding
sections and will not be repeated here. Varying discounts are offered to volume providers and potential customers depending on many factors.
The pricing of the
Medtopia Manager
application has remained consistent since 2002.
Medtopia Manager
costs less than many of its current
competitors and is far less expensive than many of the competing high-end practice management applications. We also feel that
Medtopia Expert
pricing is competitive at its current price, however, we recognize that future pricing of that
service may be potentially affected by other factors dictated by the market conditions at that time.
Advertising and Promotion
The overall advertising and promotional objectives are to: (i) position MD Technologies as the leader in the healthcare markets in which we compete; (ii)
increase Company awareness and brand name recognition among physicians and their office managers; (iii) generate qualified sales leads and potential new distributors for field sales organizations; (iv) create product advertising programs supporting
our marketing position; and (v) coordinate sales literature, demonstration materials, telemarketing programs and direct-response promotions in order to maximize exposure and success.
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Insurance
We have secured Errors and Omissions, D&O, and Comprehensive General Liability insurance and will continue such coverage
if available at a reasonable cost.
Data Security
Our data is secured and backed up multiple times daily.
Our main office is located in the same building with the technical offices of a telecommunications company that provides us with our primary link to the Internet. We believe this close proximity minimizes the potential for disruption between the
telecommunication provider and the
Medtopia
servers. We also have an ancillary power source to eliminate the risk of power outages. Additionally, we maintain redundant Internet access through two different providers to ensure reliability of
our connection to customers.
We have incorporated a
security management system to protect patient and physician data, using a combination of security methodologies to provide multiple lines of defense. These include:
128-bit SSL encryption of all application data over the Internet
Role-based access using ID and passwords
Firewalls and controlled port access through all routers
Logging, monitoring, and audit trails
Physical security in a tightly-controlled environment, with physical isolation of systems and hardware
Security policies including the establishment of a Chief Privacy Officer and Assistant Privacy Officer
Routine security audits of all Company policies and personnel.
Research and Development
Our products are all continually modified and improved in order to remain current and up to date with the latest technology. Since our business model is
largely based upon subscription revenue rather than revenue from the sales of version upgrades, our products are constantly updated with new features and improvements on a daily basis. There was a significant increase in research and software
development expenses in 2004 compared to the previous two years as we instituted a major focus of new product development on our
Medtopia Mobile, DMS
, and
EMR
applications. The total amount capitalized as research and software
development costs for 2004 was $190,209, as compared to research and software development costs of $47,198, $51,219, and $170,909 for years 2003, 2002, and 2001 respectively. The majority of initial development for these new products was performed
in 2004 and these products, having been determined to be technically feasible, are now in beta testing where current development consists of modification to existing functionality and new feature development to those products for the next version
release.
Medtopia Mobile, DMS, and EMR
Research and Software Development Costs
2001
$
170,909
2002
$
51,219
2003
$
47,198
2004
$
190,209
In 2004, we also began
the development of a new product enhancement that we labeled
Medtopia AI
, which is based upon the implementation of artificial intelligence rules-engines into our products.
Metopia AI
is not a separate product, but rather an underlying
technology that we have begun to build into all of our products in order to enhance the performance and to differentiate us from our competitors. We believe that this technology, while in a nascent phase of
-10-
development, will evolve to become the core of our products and will help us maintain a technological edge over our competitors.
Product Strategy
Product Life Cycles
The life cycle for
Medtopia Manager, Mobile, DMS, and EMR
is
potentially unlimited, as it provides the administrative and clinical tools that will always be needed in a physicians practice. The products are always kept current as upgrades are provided weekly and delivered to customers seamlessly via the
Internet. This delivery allows the product to evolve to the continuing needs of the customer. The responsiveness of the
Medtopia
product development team helps to ensure that the customers needs are continually satisfied, thereby
helping us retain our customer base for the long-term.
Intellectual Property
We protect our
products under available federal trademark and copyright protections as well as through confidentiality agreements with vendors and employees. In particular, the name
Medtopia
is a registered trademark of the Company. The software that forms
the core of
Medtopia
is copyrighted in the Companys name. Moreover, total development of the product has been performed exclusively by our employees; no outside contractors have been used.
Government Regulations
We have obtained all required federal and state permits and licenses to
operate our business. We adhere to compliance standards of the Healthcare Insurance Portability and Accountability Act of 1996 (HIPAA). Our industry is heavily government regulated. Our government regulatory risks run the gamut from
regulation affecting our listing as a publicly traded entity to regulations affecting the healthcare industry in general and physician practice management in particular.
Laws and regulations may be adopted with respect to the Internet or other online services covering user privacy, patient
confidentiality and other issues, including: pricing, content, copyrights and patents, distribution, characteristics, and quality of products and services. We cannot predict whether these laws will be adopted or how they will affect our business.
Any legislation or regulations of this nature could affect the way we conduct our business, particularly in our collection or use of personal information, and could harm our business. Further, activities on or using the Internet have come under
increased scrutiny, including increased investigation in the healthcare arena by the Federal Trade Commission and heightened media attention. A number of proposals have been made at the federal, state and local levels that would impose additional
taxes on the sale of goods and services through the Internet. Such proposals, if adopted, could impair the growth of electronic commerce, and adversely affect our business.
We may host any of a wide variety of services that enable individuals and companies to exchange information, conduct
business and engage in various online activities. The laws relating to the liability of providers of these online services for activities of their users is currently unsettled. These types of claims have been brought, and sometimes successfully
pressed, against online service providers in the past.
We
could be adversely affected by healthcare regulation. The healthcare industry is highly regulated and is subject to political and regulatory changes. These factors affect the purchasing practices and operation of healthcare organizations. Federal
and state legislatures have periodically considered programs to reform or amend the U.S. healthcare system at both the federal and state level. These programs may contain proposals to increase governmental involvement in healthcare, lower
reimbursement rates or otherwise change the environment in which healthcare industry participants operate. Healthcare industry participants may respond by reducing their investments or postponing investment decisions, including investments in our
applications and services. Thus, we do not know what effect any proposals would have on our business. Numerous state and federal laws govern the collection, dissemination, use, access to and confidentiality of patient health information. Many states
have laws and regulations that protect the confidentiality of medical records or medical information. In addition, the federal Department of Health and Human Services has proposed regulations implementing the Health Insurance Portability and
Accountability Act of 1996, or HIPAA, concerning standards for electronic transactions, security and electronic signatures and privacy of individually identifiable health information. These regulations, among other things, require companies to
develop security standards for all health information that is used electronically. The
-11-
proposed regulations impose significant obligations on companies that send or receive electronic health information. The application of these laws to the
personal information
Medtopia
collects could create potential liability under these laws. We have designed our services to comply with these regulations, but cannot predict modifications to these regulations. Any changes could cause us to use
additional resources to revise our platform and services. Additional legislation governing the distribution of medical records exists and has been proposed at both the state and federal levels. We will be subject to extensive regulation relating to
the confidentiality and release of patient records, and it may be expensive to implement security or other measures to comply with new legislation and final regulations. We may also be restricted or prevented from maintaining or delivering patient
records electronically, which would have an adverse effect on our business.
The Food and Drug Administration (FDA) has jurisdiction under the 1976 Medical Device Amendments to the Federal Food, Drug and Cosmetic Act, which is referred to here as the FDA Act, and may
seek to regulate computer products and software as medical devices if they are intended for use in the diagnosis, cure, mitigation, treatment or prevention of disease in humans. The FDA has issued a final rule under which manufacturers of medical
image storage devices and related software are required to submit to the FDA pre-market notification applications, which are each referred to in this document as a 510(k) Application, and otherwise comply with the requirements of the FDA Act
applicable to medical devices. We have attempted to design our services so that our computer applications and software are not considered to be medical devices. Because we believe our services are not subject to FDA regulation, we have not filed a
510(k) Application with the FDA for our products. However, the FDA may take the position that our services are subject to FDA regulation. In addition, we may expand our services in the future to areas that subject them to FDA regulation. The FDA is
currently reviewing its policy for the regulation of computer software, and there is a risk that our software could in the future become subject to some or all of the above requirements. If the FDA takes the position that any of our services or
software are subject to FDA regulation, we may be required to file a 510(k) Application, which would be subject to FDA review and approval and which may be a time-consuming process. We have no experience in complying with FDA regulations and believe
that complying with FDA regulations may be time-consuming, burdensome and expensive and could delay our introduction of new applications or services.
State and federal statutes and regulations governing transmission of claims may affect our operations. For example, Medicaid rules require certain
processing services and eligibility verification to be maintained as separate and distinct operations. We believe that our practices are in compliance with applicable state and federal laws. These laws, though, are complex and changing, and the
government may take positions that are inconsistent with our practices.
The practice of most healthcare professions requires licensing under applicable state law. In addition, the laws in some states prohibit business entities from practicing medicine. We have attempted to structure our web site, strategic
relationships and other operations to avoid violating these state licensing and professional practice laws. A state may, however, determine that some portion of our business violates these laws and may seek to discontinue them or subject us to
penalties or licensure requirements. We employ and contract with others who provide only medical information to consumers and have no intent to provide medical care or advice. We do not maintain professional liability insurance because we believe we
are not a healthcare provider and any determination that we are a healthcare provider and acted improperly as a healthcare provider may result in liability for which we are not insured.
Customer Terms
Our relationships with our customers are regulated by subscription contracts that we execute with each customer. These contracts contain our standard
terms and conditions, the most important of which relate to the price charged for our services/products. Our primary source of revenue is derived from subscription fees paid by our customers on a monthly basis. Our contracts generally have a one (1)
year term and renew on a month-to-month basis after the first year. We have the right to change the price for our services/products on the year anniversary of our contract. Should a customer terminate our relationship, we are obligated to provide
them with the information we host for them in a format that allows them to migrate to another vendor. For the years ended December 31, 2004 and 2003, one customer accounted for a total of approximately 16% and 15% of total revenues, respectively and
another customer accounted for a total of approximately 10% and 6%, respectively.
There are two types of vendors important to our business. (1) Internet service providers who provide us with our connections to the Internet. We currently use three separate vendors in order to reduce our dependency
upon any single vendor for service. If we were to lose one or more of these relationships, we feel that there are several other alternate providers that could provide our Internet connectivity with little or no adverse effect to our business. (2) We
rely upon the
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medical billing clearinghouse through which our customers bill insurance claims to third party payers. We currently use Envoy, which is owned by one of our
competitors, WebMD. The WebMD Envoy agreement, dated February 17, 2004, entitled WebMD ENVOY Agreement for Vendors, allows us to utilize the clearinghouse services, including medical batch transaction services and related software and
hardware, of WebMD ENVOY to submit our customers claims for services to various payors for those services, primarily private insurance companies. This agreement has a primary term of one (1) year and automatically renews for additional
one-year terms unless terminated by either party 60 days prior to the expiration of the then current term. Pursuant to the agreement, we paid WebMD Envoy a service fee of $3,599.00 covering the first year period (2004). All similar service fees for
subsequent years are waived in the agreement. Pursuant to the agreement, we pay no fees or charges for submitting claims on behalf of our customers through the WebMD ENVOY clearinghouse to Participating Payers, who comprise the large
majority of our transactions. Pursuant to the agreement, there is a fee ranging from $0.10 to $0.15 per claim submitted to Non-Participating Payers. Although there are other clearinghouses providing similar services, a disruption of our
relationship with WebMD ENVOY could temporarily significantly adversely affect our ability to deliver our services. We are currently exploring the possibility of having redundant clearinghouse strategic relationships to mitigate this risk.
Competition
Our competitive position in the healthcare industry can best be described as
occupying a niche as the low cost provider given the delivery mechanism (the Internet) and the level of personal and customized service offered. We are trying to serve small to mid-size physician offices with services and applications usually
available only to larger practices, but not generally affordable by the smaller practices. The use of the Internet as our delivery and customer service mechanism allows us to provide our services and products very cost effectively.
Medtopia
Manager
enables its customers to enjoy the benefits of
a fully featured practice management system even though the product competes at the same price level as MediSoft. Additionally, since
Medtopia
is deployed over the Internet and hosted and managed by our expert staff, we are able to create a
more intimate relationship with our customers that better ensures product satisfaction and long-term loyalty.
The healthcare information technology market is served by various software companies that distribute and manage clinical and business-related information.
The market for these companies applications is divided into general user/customer categories, as follows:
Most software vendors provide only a portion of the software needs of a client. For example, one company may provide billing software while another may
provide medical record software. Therefore, it is common for physicians to use multiple software applications concurrently.
While the
Medtopia
suite of product features enables the products to compete in some form in all six areas of the healthcare industry, the products
are currently focused primarily on the physician market. In this segment of the market, there are three distinct categories of customers, namely:
1.
Physician practices with less than eight physicians (more than half of all physicians over 300,000).
Physicians in this category are the Companys primary target customers.
Many of these practices have PC-based legacy systems that are old or inexpensive (under $5K.) The systems of these practices typically run on a local area network and are primarily limited to billing and collections or limited EMR functionality.
2.
Physician practices with between eight and twenty physicians.
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Group practices of this size tend to run systems that are capable of running on a wide area network, have
robust utilities, flexible reporting, and multiple modules of functionality to choose from. The costs of these systems can range between $30K to $60K for the initial purchase, and $3K to $8K per physician for installation. Updates to these
applications and yearly maintenance agreements can exceed $10K. A few vendors in this category are companies like Medical Manager, MiSys, and GE Healthcare. The
Medtopia
products currently compete with these customers at the lower end of the
market.
3.
Physician practices with more than twenty physicians.
Group practices of this size usually run complex interconnected modules and systems that provide enterprise-wide solutions. These applications are
typically deployed on large computers like RISC 6000s and operate on expensive and dedicated database servers. Organizations deploying these applications can spend hundreds of thousands of dollars or millions for these systems and may require
a dedicated IT staff to maintain the hardware, applications, and their interfaces. A few companies in this category include IDX, GE Healthcare, McKesson, and Cerner.
The following is a list of software companies that occupy at least part of the market space in which
Medtopia
competes:
Cerner
Phillips Medical Systems
GE Healthcare
Allscripts
Siemens
QuadraMed
IDX
Meditech
NextGen
Well Logic
McKesson
WebMD
Epic
Athena Health
Misys
Medisoft
Of the many healthcare
technology software companies in the industry, no single company dominates the market. However, the two companies with whom we compete most strongly in our markets should be recognized.
Medical Manager/WebMD
Started in 1982 as a practice management software product for chiropractors, the Medical Manager product has evolved into
one of the more fully featured products on the market today. Most of the Medical Manager installations are using a legacy, text based version of its product running on a Unix file server and serves the medium-to-large medical practice market.
Because of its sheer size, product features and reputation, Medical Manager continues to present itself as a formidable competitor.
Medtopia Manager
offers the benefits of having as many features as Medical Manager at a much lower price and with better serviceability.
Medtopia
Manager
can also be deployed more easily since it doesnt require a dedicated server, especially in multi-site environments where office personnel need instantaneous access to information from anywhere.
Medisoft
As a division of NDC, a medical services company that functions as a claims
processing company, the MediSoft practice management system provides NDC with a ready source of medical insurance claims to be cleared and transmitted to insurance payers. The MediSoft product, although not as robust or fully featured as most of its
competitors, offers a basic system at a low introductory price for the small physician practice. Because of its low price, the company has been very successful in creating a large base of installations.
Employees
As of December 31, 2004, we employed 35 full time paid employees, consisting
of nine in administration, eight in research and development, nine in sales and marketing, and nine in operations. Our relationship with our current
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employees fosters high productivity and commitment. None of our employees are covered by a collective bargaining agreement. From time to time, we utilize the
services of independent contractors to perform various other services.
Management Discussion and Analysis of Financial Condition or Plan of Operation
Certain statements contained in this Managements Discussion and Analysis of Financial Condition or Plan of Operation are forward-looking statements.
Actual results could differ materially from those encompassed within such forward-looking statements as a result of various factors, including those discussed above in Item 6, Description of Business.
General
For an understanding of the significant factors that influenced our results
during the past three fiscal years, you should read the following discussion in conjunction with our consolidated financial statements and related notes.
The Year Ended December 31, 2004 Compared with the Year Ended December 31, 2003
Total revenue increased 99% in 2004 to $645,621 from $323,897 in 2003.
Net gain of 99 new customers (114%) in 2004 to 186 from 87 in 2003.
Cost of Revenues increased 121% to $235,226
Operating Expenses increased 217% to $1,696,971
Net Loss increased 271% to $1,287,607 (.36/share)
In 2004, we implemented a strategy of competing for aggressive customer and revenue growth through our increased sales and marketing efforts. Through this
strategy, we accomplished our goal of doubling our customer base and revenues. We also expanded our presence in other regional territories by establishing a new customer base in Georgia and Mississippi as well as other metropolitan areas in
Louisiana.
We performed new research and development and
expanded our product line to include two new products, Medtopia EMR and Medtopia DMS. We believe that these new products will help expand and diversify our reach into physicians offices as well as other healthcare facilities. These products
are complimentary of our other existing products and fully integrate with them so that we can now offer a more comprehensive suite of products and services to customers.
In order to fund the expanded sales, marketing, and R&D efforts, we utilized the proceeds of the capital raised in our
public offering that was concluded on June 30, 2004. We raised $3,035,600 through the sale of 1,264,833 shares in the public offering and continue to use these funds to support our net losses as we implement the strategies of aggressive sales and
marketing and research and development that we pursued in 2004.
Results of Operations
Revenues
Total
revenues increased from $323,897 in 2003 to $645,621 in 2004, a 99% increase in total revenue. This increase in total revenue is due to the continued success in the sale of the
Medtopia Manager
product in addition to an increase in
Medtopia Expert
revenue as more customers were added to that service throughout the year. The majority of the revenue from both products consisted of monthly subscription fees and month-to-month collections from the physicians accounts
receivables.
Costs of Revenues
The Cost of Revenues for this period increased 121%
from $106,393 in 2003 to $235,226 in 2004, most directly as a result of the hire of new personnel to support the growing customer base and demand for the
Medtopia Expert
services. The additional personnel contributed to an increase in the
Cost of Revenues Direct Salaries from $36,247 in 2003 compared to $88,323 in 2004, an increase of 144%. An increase in Cost of Revenues Depreciation of 96%, from $48,607 in 2003 to $95,466 in 2004 also contributed to the overall increase. The
increase in Depreciation is a result of the depreciation associated with the increase in software development costs from $47,198 in 2003 to $190,209 in 2004. Other Cost of
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Revenues also increased 139%, from $21,539 in 2003 to $51,437 in 2004 primarily as a result of the increased mileage expense incurred from the sales and
support of new customers in new territories.
Operating Expenses
Our operating
expenses increased from $535,175 in 2003 to $1,696,971 in 2004, an increase of 217%. This increase in operating expenses resulted in a greater loss from operations of $1,286,576 in 2004 in comparison to $317,671 in 2003, an increase of 305%. This
increase in operating expenses came from several sources, most notably from the increase in compensation expense of $1,012,411 in 2004 compared to $365,881 in 2003, an increase of 177%. The increase is the result of additional employees that were
hired for administration, sales and marketing, product support, and research and development. Selling, general, and administrative expenses increased dramatically as well from $134,113 in 2003 to $648,774 in 2004, an increase of 384%. These
additional expenses increased as a result of our increased emphasis on sales and marketing and public relations activities, in addition to increased legal and accounting fees.
While total revenues increased 99%, the increase in the cost of revenues coupled with the increase in operating expenses
contributed to a greater net loss of $1,287,607 in 2004 in comparison to $347,268 in 2003, an increase of 271%. These losses were funded with the $3,035,600 in capital raised from our public offering that was concluded on June 30, 2004.
Liquidity and Capital Resources
On June 30, 2004, we closed our initial public offering, which raised
$3,035,600 in equity financing. As a result of this financing, our cash and cash equivalents increased by 35,678% from $2,923 at the beginning of the year to $1,045,780 at December 31, 2004.
As of December 31, 2004, the company had working capital and
stockholders equity surpluses of $1,019,394 and $1,473,143, respectively. Prior to our initial public offering, we relied upon loans from management, issuance of common stock to consultants, the sale of common stock in private placements, and
limited cash flow from the sales of our products and services in order to fund our activities. In 2004, we relied on the proceeds from our initial public offering combined with the proceeds generated from the sale of our products to fund our
operations. To fund operations for future activities, we will continue to use the proceeds of the public offering that was concluded in 2004 along with proceeds generated from the sales of our products and services in order to fund sales and
marketing, operations, and research and development.
Critical Accounting Policies
The preparation
of financial statements in conformity with accounting principles generally accepted in the United States requires us to make estimates and assumptions. Critical accounting policies are those policies that can have a significant impact on our
financial position and results of operations and require complex judgments and the most significant use of these subjective estimates and assumptions. Because of the uncertainty inherent in such estimates, actual results may differ from these
estimates. Specific risks inherent in our application of these critical policies are described below. For all of these policies, we caution that future events rarely develop exactly as forecasted, and the best estimates routinely require adjustment.
These policies also often require difficult judgments on complex matters that may be subject to multiple sources of authoritative guidance. Additional information concerning our accounting policies can be found in Note 1 to our consolidated
financial statements.
Revenue
The Company recognizes revenue from the sale of
third-party hardware and software products upon shipment from the Company. Title transfers FOB shipping point. Revenue from professional services is recognized upon completion of the work and notification from the customer of their acceptance.
Revenue from software licensing is recognized when delivery of the software has occurred, a signed non-cancelable license agreement has been received from the customer, and any remaining obligations under the license agreement are insignificant in
accordance with Statement of Position 97-2, Software Revenue Recognition. Revenue associated with agreements to provide product support services is recognized as related services are provided. Revenue from annual or other renewals of maintenance
contracts is deferred and recognized on a straight-line basis over the term of the contracts.
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Property and Equipment
Property and equipment are recorded at cost. Expenditures for renewals and
improvements are capitalized while expenditures for repairs and maintenance are charged to operations as incurred. Depreciation and amortization of property and equipment are computed by the straight-line method at rates adequate to allocate the
cost of applicable assets over their estimated useful lives.
Costs of computer software developed for external uses and costs associated with technology under development are capitalized. Amortization is recorded for each of the Companys products separately, using the greater of a) the amount
calculated under the straight-line method over the remaining estimated economic life of each product, or b) the amount calculated using the ratio of current year revenue to projected total revenue for each product. Software cost amortization
included in results of operations for 2004, 2003, 2002 and 2001 totaled $95,466, $48,607, $39,306 and $20,991, respectively. Capitalization of costs begins when conceptual and design activities have been completed, technological feasibility is
assured, and when management has authorized and committed to fund a project. Costs capitalized include external and internal costs of labor, materials, and services. Costs associated with training and general and administrative activities are
expensed as incurred. The Company does not develop nor capitalize software for internal purposes.
Software Cost Amortization
2001
$
20,991
2002
$
39,306
2003
$
48,607
2004
$
95,466
Controls and Procedures
The Companys management, including our Chief
Executive Officer and Chief Financial Officer, have conducted an evaluation of the effectiveness of the design and operation of our disclosure controls and procedures (as defined in Rule 13a-15(e) promulgated under the Securities Exchange Act of
1934, as amended) as of the year ended December 31, 2004, the end of the period covered by this report. Based upon that evaluation, our Chief Executive Officer and Chief Financial Officer concluded that our disclosure controls and procedures are
effective.
There have been no changes in the Companys
internal control procedures over financial reporting that have occurred during the fiscal quarter ended December 31, 2004 that have materially affected, or are likely to materially affect, the Companys internal control over financial
reporting.
Item 7. Description Of Property
We lease our principal operating location in the central business district
of Baton Rouge, Louisiana where we maintain our corporate offices and data center. On May 18, 2004, a Louisiana Limited Liability Company, 620 Florida, L.L.C. (the LLC) purchased the building where the company maintains its corporate
offices (the Property). The LLC is owned by Thomas Frazer, William C. Ellison, William Burnell, William D. Davis, Jose S. Canseco, all board members of the company, and Michael C. Canseco, the son of Jose S. Canseco. The LLC purchased
the Property subject to all leases encumbering the Property, one of which is the lease between the Company and the previous owner of the Property, Hearin Properties, a Louisiana Partnership. The Company leases 3200 square feet of space from the LLC
at a monthly rental of $4,579 inclusive of utilities, ad valorem property taxes and insurance, pursuant to the assumed lease. Additionally, the Company leases from the LLC, pursuant to a month-to-month verbal lease, an additional 2640 square feet of
adjacent space for a monthly rental of $3,080 inclusive of utilities, ad valorem property taxes and insurance.
The space was built out per our specifications. The office consists of 5,840 square feet and includes a data center with dedicated air conditioning and
redundant electrical systems to accommodate the needs of our servers and computer systems. One of the leases has a five-year term and provides for accelerating monthly rentals. The second lease is month-to-month with a fixed monthly rental. Annual
rent was $39,554 in 2002. Rent in 2003 was $40,466, and rent in 2004 was $69,424. The building that houses our offices also contains the main technology offices of a major telephone provider from which we secure our primary Internet connection.
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We own and maintain all of our servers and technology tools necessary to deliver our products to our
customers. These include: multiple single and dual-processor servers, software development products and compilers, routers, firewalls, data switches, telephone system, modems, laptops, some of our workstations, printers, and some of our office
furniture. A portion of our workstations are leased under two separate capital lease agreements expiring in various years through 2009. Our office copy and fax system was purchased in 2004 by entering into a promissory note at 6% that is secured by
the assets and is payable in monthly principal and interest installments through June 2008.
Item 8. Directors, Executive Officers and Significant Employees
We are managed by our Board of Directors. As of December 31, 2004, the Board had seven members, including two outside directors. The members of the Board
serve three year staggered terms. Our executive officers serve at the discretion of the Board of Directors. The following table sets forth information regarding the names and ages of and positions held by each of our executive officers and the
members of the Board of Directors as of December 31, 2004.
Name
Age
Date Joined
Board
Position
Jose S. Canseco
46
2/25/2000
Vice President of Policy and Planning, Chairman, Board of Directors
William D. Davis
36
2/25/2000
President & Chief Executive Officer, Director
William D. Eglin
31
Not a Board Member
Chief Financial Officer
William C. Ellison
44
2/25/2000
Secretary, General Counsel, Director
Kenneth E. Thorpe, Ph.D.
47
Not a Board Member
Chairman, Technical Advisory Board
Thomas L. Frazer
59
6/4/2002
Director
William J. Burnell
53
6/4/2002
Director
Terry Jones
41
6/4/2002
Vice President of Finance, Director
Joseph Palazzo
61
Not a Board Member
Executive Vice President, Sales & Marketing
Frank Fazio, MD
52
5/1/2004
Director
The following
biographies describe the business experience of our executive officers and managers.
Jose S. Canseco, Vice President of Policy and Planning and Chairman of the Board of Directors
Mr. Canseco, age 46, one of the founders of the Company, is a 1981 graduate
of Louisiana State University with a degree in accounting and a 1984 graduate of the Paul M. Hebert Law School at Louisiana State University. Mr. Canseco has over 18 years of experience in business and commercial practice, commercial litigation,
governmental relations and in intellectual property law. Mr. Canseco is active in his community, taking a leadership role in a number of civic and business boards. Mr. Canseco is responsible for directing the Companys business and strategic
directions. From December 1997 to July 2001, Mr. Canseco was a General Partner with the Law Firm of Barton, Richardson, Canseco and Whitney, L.L.P. From January 2002 to Present, Mr. Canseco has been the General Counsel of United States Environmental
Services, L.L.C., responsible for all corporate legal affairs of that entity.
From February 2000 to the present Mr. Canseco has served as a director. In addition, from August 2001 to March 2003, he was CEO of MD Technologies Inc. and from March 2003 to March 2005 he was Vice President of Policy
and Planning of MD Technologies Inc. Mr. Canseco now serves as Vice President of Mergers and Acquisitions of MD Technologies Inc. His duties have included assisting Mr. Davis and the Company with strategic planning and direction.
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William D. Davis, President and Chief Executive Officer, Director
Mr. Davis, age 36, one of the founders of the
Company, is a graduate of Louisiana State University in Electrical Engineering. As a pioneer in designing Internet enabled applications, he has been the driving force in bringing to market the first fully functional Internet-based healthcare
application in the mid 1990s. He has over fifteen years professional experience in various industry markets such as healthcare, education, and law. Mr. Davis oversees the companys operations, develops strategies for execution of the
companys business plan, and assists with advanced research and development of the companys next generation products. Mr. Davis was President of LISTech, Inc., a software development company in Baton Rouge, La. from January 1993 to July
2003. He has been President of Davis Research Group, Inc., a Louisiana based company with 3 employees that provided outsourced software development to the healthcare industry from January 2002 to January 2004 From February 2000 to March 2003, Mr.
Davis served as a director and was the Chief Technology Officer of MD Technologies Inc. and was responsible for overseeing the development and deployment of the Companys products and services. From March 2003 to March 2005, Mr. Davis served as
a director and President and CEO of MD Technologies Inc. Mr. Davis now serves as Chief Technology Officer and as Chairman of the Board of Directors of MD Technologies Inc.
William D. Eglin, Chief Financial Officer
Mr. Eglin, 31, is a graduate of Louisiana State University with a Bachelor
of Science in Accounting. Mr. Eglin is a licensed Certified Public Accountant in the state of Louisiana and is a member of both the Louisiana Society of Certified Public Accountants and the American Institute of Certified Public Accountants. He is
responsible for all facets of the companys financial operations including accounting, internal and external financial reporting, budgeting, financial analysis, and regulatory compliance. Mr. Eglin has over ten years professional financial
experience. Prior to joining MD Technologies in April 2004, Mr. Eglin was a part of the financial management team of PHNS, an IT outsourcing and health information management firm, from 2002 to April 2004. As part of this team, Mr. Eglin managed all
financial aspects of a $15 million outsourcing contract with a not-for-profit hospital. Mr. Eglin has also served as division controller of Edgen Corporation, a national distributor of products and services to the energy industry, from 1998 to 2002.
His experience also includes Big Four public accounting experience with KPMG, from 1994 to 1998, where he performed services for clients in various industries ranging from manufacturing and distribution to healthcare. Mr. Eglin is also involved in
community service as he serves as Treasurer of Forum 35, a non-profit group of young leaders committed to improving his community. From April 2004 to Present, Mr. Eglin has served as Chief Financial Officer of MD Technologies Inc. Mr. Eglin now
serves as President and CEO and as CFO of MD Technologies Inc.
Joseph Palazzo, Executive Vice President of Sales & Marketing
Mr. Palazzo, age 62, is the most recent addition to the team, having joined the Company in July of 2001. Mr. Palazzo has a unique blend of knowledge and
experience that complement the team. After receiving a degree in physics and math from Loyola University in New Orleans, Mr. Palazzo began his professional career as a programmer for UNISYS Corporation in 1967 and then moved into sales. Beginning
with Medical Industry experience while at UNISYS from 1967 to September 1984, Mr. Palazzo has over 17 years of experience in the sales and support of physician practice management products. In 1990, Mr. Palazzo started and owned one of the largest
distributorships of Medical Manager, one of the leading products in the medical management software industry. Mr. Palazzo sold his distributorship to Medical Manager Corporation and came out of semi-retirement to join the team. Prior to starting his
Medical Manager distributorship in 1990, Mr. Palazzo started and served as the CEO and President of Qualified Technology Inc., a computer hardware and networking company in Baton Rouge, La., where he sold hardware, software, and networking services
to the medical community from 1986 to 1991. Mr. Palazzo sold his distributorship to Medical Manager Corporation in 1998 and continued to work for that company until November 1999. He then worked as an independent small business consultant until
joining MD Technologies in July 2001 as the Executive Vice President of Sales and Marketing. Mr. Palazzos unique blend of knowledge and talents in software design and writing, hardware and network installation and support and service, and
healthcare practice management sales and support, makes him well suited to help the Company evolve from a research and development mode to a sales and customer support mode.
Kenneth E. Thorpe, Ph.D., Chairman, Technical Advisory Board
Dr. Thorpe, age 47, is currently the Robert W. Woodruff Professor and Chair
of the Department of Health Policy & Management, in the Rollins School of Public Health of Emory University, Atlanta, Georgia, and has served in such
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capacity since September 1999. Previously, from September 1995 to August 1999, he was a Vanselow Professor of Health Systems Management at Tulane University
School of Public Health and Tropical Medicine. From 1995 to 1999, he was a Director, Institute for Health Services Research, Tulane University School of Public Health and Tropical Medicine. Dr. Thorpe received his Ph.D. from the Rand Graduate
School, his M.A. from Duke University and his B.A. from the University of Michigan. He was previously Professor of Health Policy and Administration at the University of North Carolina at Chapel Hill from 1994 to 1995, Associate Professor and
Director of the Program on Health Care Financing and Insurance at the Harvard University School of Public Health from 1988 to 1990, and Assistant Professor of Public Policy and Public Health at Columbia University from 1983 to 1986. Dr. Thorpe has
also held visiting faculty positions at Pepperdine University (1981 to 1984) and Duke University (1991).
From 1993 to 1995, Dr. Thorpe was Deputy Assistant Secretary for Health Policy in the U.S. Department of Health and Human Services. In this capacity, he
coordinated all financial estimates and program impacts of President Clintons health care reform proposals for the White House. He also directed the administrations estimation efforts in dealing with congressional health care reform
proposals during the 103rd and 104th Congress. As an academic, he has testified before several committees in the U.S. Senate and House on health care reform and insurance issues. In 1991, Dr. Thorpe was awarded the Young Investigator Award presented
to the most promising health services researcher in the country under age 40 by the Association for Health Services Research. He also received the Hettleman Award for scholarly research at the University of North Carolina and was awarded an Up
and Comers award by
Modern Healthcare.
Dr. Thorpe has authored or co-authored over 60 articles, book chapters and books and is a frequent speaker on issues of health care financing, insurance, and health care reform at health care
conferences and in the media. He also serves as a reviewer on several health care journals.
Dr. Thorpe is responsible for assisting in the development of the companys vision. Dr. Thorpe seeks business opportunities and strategic alliances with other organizations and is responsible for planning,
developing and establishing policies of the Company. Dr. Thorpe was appointed as the Chairman of the Policy and Planning Board in February, 2000. He resigned that position and became Chairman of the Technical Advisory Board in June, 2002.
William C. Ellison, Secretary and
General Counsel, Director
Mr. Ellison, age 44, was a
1986 graduate of the University of Mississippi School of Law, where he served as a member of the Moot Court Board from 1984-1986. Mr. Ellison has sixteen (16) years of legal experience in the areas of products liability, intellectual property,
commercial litigation, insurance law and general tort litigation. He is also a contributing editor to the Products Liability Desk Reference, A Fifty State Compendium since 1993 and the Tort Litigation Desk Reference, A Fifty State Compendium since
1999. From January 1995 to Present, Mr. Ellison has been a General Partner with the Law Firm of Bordelon, Hamlin and Theriot, in New Orleans, La., specializing in products liability and general practice of law. From February 2000 to Present, Mr.
Ellison has served as a director and Secretary and General Counsel of MD Technologies Inc.
Thomas L. Frazer, Director
Mr. Frazer, age 59, holds bachelors (1967) and masters (1969) degrees in accounting from Louisiana State University. He is a partner in Frazer
& Persac, A Professional Accounting Corporation, a CPA practice specializing in tax and financial services since 1980. He is a Certified Financial Planner and a member of AICPA and Louisiana Society of CPAs. From September 2000 to Present,
Mr. Frazer served as a Director of TilTech Aquaculture, LLC, an aquaculture firm, and is a former Director of numerous other companies, including Fifth Generations Systems, Inc. (January 1987 to October 1993), a software firm with $50,000,000+ in
sales annually, where he was Chairman and the largest individual shareholder. He also served as a Vice President and Director of Helix BioMedix, Inc., a public biopharmaceutical company focusing on the discovery, synthesis and commercialization of
novel, bioactive lytic peptides proprietarily termed Cytoporins, from October 1994 until September 1999, and served as Vice President Treasurer, Chief Financial Officer and Director from October 1999 until June 2001. Mr. Frazer is active in
numerous civic organizations. He is currently President of the City Club Foundation (January 2003 to Present), Treasurer and Chair of the Audit Committee of Pennington Biomedical Research Foundation (January 2003 to Present), Chairman of the Board
of St. James Place, a continuing care retirement community (July 2003 to Present), and a Member of the Investment Committee, Baton Rouge Area Foundation (January 2002 to Present). Mr. Frazer is also active in other business endeavors such as real
estate and the organization of several local companies. He has served as a director since June 2002.
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William J. Burnell, Director
Mr. Burnell, age 53, has worked primarily in financial services, small
business lending, and the banking industry, technology and economic development. He is currently President and Executive Director of Business Resource Capital Specialty Business and Industrial Development Corp. (BRC), and has served in such capacity
since March 1999. From March 2000 to Present, Mr. Burnell has served as the Executive Director and President of the New Orleans Regional Loan Corp., a non-profit corporation formed in 1978 to assist local governments in promoting business expansion
and development in southeastern Louisiana. Mr. Burnell is responsible for the management as well as the budget and financial decisions and direction for both companies. He also deals with local, state and federal business economic programs in
providing financing programs and technical assistance to small and emerging businesses in southeastern Louisiana. From October 1988 to November 1999, Mr. Burnell was employed with Oracle Corporation as a practice manager in the financial services
sector, where he provided information technology consulting to financial institutions in the Southeast. He was employed from September 1976 to June 1998 with First Commerce Corporation, a $10 billion bank holding company located in New Orleans,
Louisiana, as a Senior Vice-President and Team Leader for the Credit Review and Audit Division, where he had overall responsibility for maintaining and reporting on the companys assets. Mr. Burnell has served as a director since June 2002.
Terry Jones, Vice President of Finance,
Director
Mr. Jones, age 41, graduated from Louisiana
State University with a B.S. in Finance. From November 2000 to Present, he has been President of SBL Capital Corporation, a Louisiana Certified Capital Company (CAPCO). SBL has investments in various industries, including wireless
technology and software technology. From January 1998 to Present, Mr. Jones has been President of Dean Capital, L.L.C., which provides financial consulting services to businesses. Prior to Dean Capital, Mr. Jones was a Regional Vice President with
the Business Loan Center (BLC), a New York based publicly traded non-bank lender (January 1998 to December 1998). He joined BLC after leaving Source Capital where he served as a Vice President and Director of Underwriting and managed
venture capital deals and conducted corporate finance work including debt/equity placements (January 1995 to December 1997). Mr. Jones has been recognized for his professional and civic achievements and was a founder of the Iberville Business
Incubator. He is also a Board Member and investor for several companies other than MD Technologies Inc., including SBL Capital Corporation (October 2000 to Present), Dean Capital, L.L.C. (January 1998 to Present), Medi-Clean, LLC (December 2001 to
Present), and Affiliated Pasta Restaurant Group (May 2002 to Present). Mr. Jones has been a director since June 2002 and Vice President of Finance from September 2003 to Present.
Frank Fazio, MD, FACS, Director
Dr. Fazio, age 52, has been in the private practice of ear, nose, and throat medicine and surgery in Baton Rouge, Louisiana
since 1981 and plans to practice medicine for several more years. Dr. Fazio graduated from L.S.U. Medical School in 1976 and he completed General Surgery, research and E.N.T training at Charity Hospital and the Kresgie Hearing Lab of the South, both
located in New Orleans. Always interested in innovative ideas to promote better patient care, he became active during the startup of Medtopia in an effort to offer a reliable, reasonably priced and adaptive way to handle practice information and
financial data.
Item 9. Remuneration of Directors and Officers
The Company has entered into 5-year employment agreements
with William D. Davis and Jose S. Canseco. The annual salary set forth in these contracts is $102,000 and $97,000, respectively. We also entered into an employment agreement with Terry Jones on September 24, 2003 to hire Mr. Jones as Vice President
of Finance. Mr. Jones contract is not subject to a term and his annual salary is $95,000. Each of these employment agreements sets forth the base salary for the first year only, and provides that the annual base salary shall be reviewed before
January 1 of each year by the Board of Directors to determine if such salary should be increased for the following year. Each of these agreements further provides that the salary shall be increased yearly by at least the amount of the increase in
the Consumer Price Index for All Urban Consumers for the past year. The following table sets forth certain information regarding compensation for fiscal year 2004.
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Summary Compensation Table
Officer
Position
Cash
Options
(5)
Jose S. Canseco
(1)
Chairman, Board of Directors, Vice President of Policy and Planning
$
54,000
William D. Davis
(2)
President & Chief Executive Officer, Director
$
102,300
William D. Eglin
(3)
Chief Financial Officer
$
47,492
50,000
William C. Ellison
Secretary, General Counsel, Director
0
Thomas L. Frazer
Director
0
William J. Burnell
Director
0
Frank Fazio, MD
Director
0
Terry Jones
Vice President of Finance, Director
$
95,000
Joseph Palazzo
(4)
Executive VP, Sales and Marketing
$
131,821
Kenneth E. Thorpe, Ph.D.
Chairman, Technical Advisory Board
0
(1)
Mr. Cansecos contracted annual salary is $97,000. Mr. Canseco did not begin working full time with the company until October 1, 2004.
(2)
Mr. Davis cash compensation also includes a $300 car allowance.
(3)
Mr. Eglins annual salary is $65,000. Mr. Eglin did not begin working full time with the company until April 21, 2004.
(4)
Mr. Palazzo was paid $35,000 in 2004 that was accrued for in 2003.
(5)
The Board of Directors granted the options listed as compensation to Mr. Eglin on August 11, 2004. The strike price of each option is $2.40. Half of the options
(25,000) expire on April 12, 2010 and the remaining half (25,000) expire on April 12, 2011.
Nonqualified Stock Option Plan
On August 6, 2003, the Board of Directors adopted the MD Technologies Inc. Nonqualified Stock Option Plan. The plan is intended to provide incentives to
keep key employees, directors and consultants, and others expected to provide significant services to us. The goals of the plan are:
To encourage proprietary interest in MD Technologies;
To encourage key employees to remain in our employ;
To attract new employees with outstanding qualifications; and
To provide additional incentive to consultants, vendors, and others to increase their efforts in providing significant services to MD Technologies.
The plan is administered by the Board of Directors or can be administered by
a committee appointed by the Board, which committee shall consist of not less than two directors. The Board of Directors, or the committee if there is one, at its discretion, can select the eligible employees and consultants to be granted awards and
determine the number of shares to be applicable to such award. The shares subject to awards granted under the plan are shares of common stock that are authorized but un-issued. The aggregate number of shares which may be issued as awards or upon
exercise of awards under the plan is 1,000,000 shares (250,000 shares after giving effect to the reverse stock split). There were 50,000 options issued under the plan in 2004. The shares that may be issued pursuant to the exercise of an option
awarded by the plan will not be registered under the Securities Act of 1933.
Indemnity
The
Certificate of Incorporation of the Company provides for indemnification of the Companys Directors and Officers to the fullest extent permitted by applicable law, which may include liabilities under the 1933 Act. The General Corporation Law of
Delaware empowers a corporation to indemnify its officers and directors for judgments, settlements, penalties, fines, or expenses incurred by such officer or director because he or she was acting in that capacity.
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Item 10: Security Ownership of Management and Certain Beneficial Holders
The following table sets forth, as of December 31, 2004, certain information
with respect to the beneficial ownership of shares of common stock of MD Technologies by each person known to beneficially own five percent or more of the outstanding equity and each of the officers and directors.
Name
Number of
Shares
Percent
of Total
Equity
William D. Eglin
(1)
50,000
1.3
%
William D. Davis
(2)
882,466
22.3
%
Ricardo Marcos, Jr.
(3)
492,499
12.5
%
Jose S. Canseco
(4)
498,749
12.6
%
William C. Ellison
(5)
139,374
3.5
%
Thomas L. Frazer
(6)
60,411
1.5
%
Frank Fazio, M.D.
(7)
41,000
1.0
%
Kenneth Thorpe, Ph.D.
131,250
3.3
%
William J. Burnell
(8)
79,161
2.0
%
Terry Jones
(9)
29,161
0.7
%
Joseph Palazzo
37,498
0.9
%
All officers and directors as a group
(1)(2)(4)(5)(6)(7)(8)(9)
1,949,070
49.4
%
(1)
Includes 50,000 shares that may be acquired through the exercise of options to purchase our
shares at an exercise price of $2.40.
(2)
This amount includes 251,644 shares owned by Mr. Daviss wife, Dawn Haase-Davis and
14,374 shares that may be acquired through the exercise of options to purchase our shares at an exercise price of $2.40.
(3)
Includes 14,374 shares that may be acquired through the exercise of options to purchase our
shares at an exercise price of $2.40.
(4)
Includes 14,374 shares that may be acquired through the exercise of options to purchase our
shares at an exercise price of $2.40, and 6,250 shares held in the name of the Emily McQuown Ellison Trust, and 6,250 shares held in the name of the Ara Alexandra Ellison Trust, of which two trusts Mr. Canseco serves as trustee.
(5)
Includes 14,374 shares that may be acquired through the exercise of options to purchase our
shares at an exercise price of $2.40, and 50,000 shares that may be acquired through the exercise of options to purchase our shares at an exercise price of $2.00.
(6)
Includes 50,000 shares held in the name of Frazer Technology, LLC, which is wholly owned by
Tommy Frazer, 4,161 shares that may be acquired through the exercise of options to purchase our shares at an exercise price of $2.40, and 6,250 shares that may be acquired through the exercise of warrants to purchase our shares at an exercise price
of $2.40.
(7)
Includes 16,000 shares held in the name of Clinic of ENT Head and Neck Pension for the
benefit of Frank Fazio.
(8)
Includes 75,000 shares held in the name of BRC Specialty BIDCO, Inc., which is controlled by
Mr. Burnell, and 4,161 shares that may be acquired through the exercise of options to purchase our shares at an exercise price of $2.40.
(9)
Includes 4,161 shares that may be acquired through the exercise of options to purchase our
shares at a strike price of $2.40 held by Mr. Jones and 7,500 shares that may be acquired through the exercise of warrants to purchase our shares at a strike price of $2.00 held by SBL Capital, Inc., which is wholly owned by Mr. Jones and 17,500
shares that may be acquired through the exercise of options to purchase our shares at a strike price of $2.00 held by Dean Capital, Inc., which is wholly owned by Mr. Jones.
Options, Warrants and Rights
The following table sets forth, as of December 31, 2004, certain information with respect to the beneficial ownership of
options for shares of common stock of MD Technologies by each person known to beneficially own five percent or more of the outstanding equity and each of the officers and directors.
Name of Holder
Title of Securities
No. of
Options
Exercise
Price
Expiration
Date
William D. Eglin
Option to Purchase Common Stock
25,000
25,000
$
$
2.40
2.40
4/12/2010
4/12/2011
Jose S. Canseco
Option to Purchase Common Stock
14,374
$
2.40
4/23/2008
William D. Davis
Option to Purchase Common Stock
14,374
$
2.40
4/23/2008
William C. Ellison
Option to Purchase Common Stock
14,374
50,000
$
$
2.40
2.00
4/23/2008
Indefinite
Thomas L. Frazer
Option to Purchase Common Stock
4,161
$
2.40
4/23/2008
Warrant to Purchase Common Stock
6,250
$
2.40
8/8/2008
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Name of Holder
Title of Securities
No. of
Options
Exercise
Price
Expiration
Date
William J. Burnell
Option to Purchase Common Stock
4,161
$
2.40
4/23/2008
Terry Jones
Option to Purchase Common Stock
4,161
$
2.40
4/23/2008
Dean Capital, L.L.C.
(1)
Option to Purchase Common Stock
17,500
$
2.00
12/12/2005
SBL Capital Group, Inc.
(1)
Warrant to Purchase Common Stock
7,500
$
2.00
Indefinite
(1)
Wholly owned by Terry Jones
Item 11. Interest of Management and others in Certain Transactions
On May 18, 2004, a Louisiana Limited Liability Company, 620 Florida, L.L.C. (the LLC) purchased the building where the company maintains its
corporate offices (the Property). The LLC is owned by Thomas Frazer, William C. Ellison, William Burnell, William D. Davis, Jose S. Canseco, all board members of the company, and Michael C. Canseco, the son of Jose S. Canseco. The LLC
purchased the Property subject to all leases encumbering the Property, one of which is the lease between the Company and the previous owner of the Property, Hearing Properties, a Louisiana Partnership. The Company leases 3200 square feet of space
from the LLC at a monthly rental of $4,579 inclusive of utilities, ad valorem property taxes and insurance, pursuant to the assumed lease. Additionally, the Company leases from the LLC, pursuant to a month-to-month verbal lease, an additional 2640
square feet of adjacent space for a monthly rental of $3,080 inclusive of utilities, ad valorem property taxes and insurance.