MANAGEMENTS DISCUSSION AND ANALYSIS OF
FINANCIAL CONDITION OR
PLAN OF OPERATIONS
The following discussion and analysis of our
financial condition and results of operations should be read in
conjunction with our consolidated financial statements and
related notes appearing elsewhere in this prospectus. These
statements have been prepared in accordance with accounting
principles generally accepted in the United States of America.
These principles require us to make certain estimates, judgments
and assumptions that affect the reported amounts of assets,
liabilities, revenues and expenses, and related disclosure of
contingent assets and related liabilities. On a going forward
basis, we evaluate our estimates based on historical experience
and various other assumptions that are believed to be reasonable
under the circumstances, the results of which form the basis for
making judgments about carrying values of assets and liabilities
that are not readily apparent from other sources. Actual results
may differ from these estimates under different assumptions or
conditions.
Overview
We produce and distribute high quality adult
movies. During 2003 and the first six months of 2004, we derived
our revenues from:
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the sale of our movies through independent
wholesale and retail distributors in popular media formats such
as DVDs, videotapes and electronic formats;
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the licensing of our movies to foreign
distributors;
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the licensing of our movies to cable, satellite
and hotel/motel television operators; and
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the licensing of our movies to Internet webpage
operators.
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These parties then distribute our movies to
consumers. We do not sell our movies directly to consumers or to
individuals. We produced 94 Jill Kelly movies in
2003 and expect to produce over 100 Jill Kelly
movies in 2004, of which we have completed 81 as of
September 30, 2004. We have a library of over 250 adult
movies that we sell to retailers and distributors and presently
have approximately 18 new Jill Kelly movies in
various stages of production.
We believe that we have been able to grow our
business over the last four years because consumers have come to
know and expect the high quality of our movies. We believe that
this brand acceptance by consumers has aided us in securing
larger and more favorable distribution and licensing contracts
with the parties that sell our movies to consumers. Because of
our success in growing our library of adult movies and
establishing a consumer base for our movies, we believe that we
are in a position to focus our efforts on further growing our
business. In this regard, we plan to pursue acquisitions of
adult movie production companies with products that complement
the existing products that we offer or have niche
products that do not compete with our existing product lines. We
anticipate that we will acquire at least one such production
company over the next twelve months. In addition, we have
recently moved into a larger facility that includes a warehouse
and additional office space. This move will enable us to perform
our own order fulfillment operations, thus increasing our gross
profits.
We plan to purchase new equipment and software,
including:
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stage equipment;
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camera equipment;
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editing equipment;
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warehouse automation equipment;
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DVD writing equipment; and
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CRM and accounting software and the
accompanying hardware.
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We currently outsource our editing and
post-production activities and rent the cameras, stage equipment
and locations used in our productions. By purchasing stage,
editing and camera equipment, we
13
will reduce our rental expense and our dependence
on outsourcing our editing and post-production activities to
third parties. We anticipate that these actions will have the
long-term effect of reducing our cost of sales and increasing
our gross profits.
The warehouse automation equipment and the DVD
writing equipment will help us streamline our operations by
reducing the amount of inventory required to be kept on hand
and, correspondingly, decreasing the amount of funds tied up in
inventory. The customer relationship management software, or
CRM, and accounting software will increase our efficiencies in
our order entry and customer service. This should result in
better management of accounts since our employees will have more
tools to better support our customers.
In order to implement our growth plan, we will
need to spend cash. We intend to use cash of approximately
$350,000 from operations to finance the required tenant
improvements at our new facility to make it more suitable to our
needs and to purchase the new equipment described above. We will
use cash from our operations to fund a certain amount of the
purchase price for acquisitions but anticipate needing to raise
additional funds through the sale of our securities in order to
fully finance any acquisitions. We are not certain that we will
be able to raise these additional funds when needed to complete
these acquisitions. Any delay or inability in raising these
funds will cause us to delay future acquisitions.
As part of our growth plan, on May 19, 2004,
through our newly formed wholly-owned operating subsidiary JKP
Bizarre, LLC, we entered into an exclusive license and
distribution agreement with specialty adult entertainment film
production company Bizarre Video Unlimited Ltd.,
Bizarre XXX, Inc. and their principals. Bizarre Video,
based in New York, has over 1,000 adult movie titles and had
sales in excess of $2.4 million in 2003. Under the terms of
our agreement with Bizarre Video, we have the exclusive right to
distribute all of Bizarre Videos movies and produce and
distribute new movies under Bizarre Videos name until
January 7, 2005.
Subject to certain adjustments, we will pay
Bizarre Video an aggregate of $1 million for the exclusive
license together with a monthly license fee of $31,667 for each
month during the term of the license. We may terminate the
license at any time upon 15 days notice to Bizarre Video.
We also have the option to purchase substantially
all of the assets of Bizarre Video at any time prior to the
expiration of the exclusive license for a purchase price of
$4.7 million and the assumption of:
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up to $1.5 million of taxes due by Bizarre
Video; and
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Bizarre Videos obligations under its
existing contracts.
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The $4.7 million purchase price will be
reduced by all payments that we make to Bizarre Video for the
exclusive license, including the $1 million license fees
and the monthly license fees.
Our agreement with Bizarre Video was negotiated
on an arms length basis. We structured the transaction as
an exclusive license with an option to buy its assets so that we
could have the opportunity to fully familiarize ourselves with
its business and distribute and produce its products for a
period of time before we made the decision as to whether we
should spend additional cash to buy its assets. The exclusive
license has in effect provided us with an extended due diligence
period to determine if Bizarre Video is a desirable acquisition
candidate for us. We have not yet determined whether we will
exercise our option to purchase Bizarre Videos assets. If
by the end of the license period on January 7, 2005 we
decide that Bizarre Videos products are not consistent
with our business plan, we will not exercise our option to
purchase its assets. In such event, we will be required to ship
all Bizarre Video inventory back to New York and transfer to
Bizarre Video the amount of outstanding accounts receivable
equal to the amount that we originally received from Bizarre
Video less certain deductions. Alternatively, if we decide to
buy Bizarre Videos assets, we will exercise our option and
all amounts that we paid in connection with the exclusive
license shall be credited towards the purchase price.
14
Collateral
Damage XXX and BLU
Also as part of our growth plan, we plan to
expand our product offerings by launching two new movies product
lines in the fourth quarter of 2004: our Collateral Damage
XXX line and our BLU line.
We co-produce our Collateral Damage XXX line with
a European-based adult entertainment film production company
pursuant to an exclusive production and distribution agreement,
dated June 23, 2004. The Collateral Damage XXX line of
movies is more sexually explicit and graphic than our Jill
Kelly line of movies. We hope to produce at least 52
movies per year, of which 13 were in various stages of
production as of September 30, 2004. Under the terms of the
agreement, we will have the exclusive right to distribute these
movies in North America and our production partner will have the
right to distribute them throughout the rest of the world. We
will share any revenues generated from the broadcasting of these
movies equally with our production partner.
We will distribute our new BLU line of movies
produced by Erotic Media, a.g., which is one of the largest
publicly traded licensors of adult content in Europe, starting
in November 2004. The BLU line of movies will be suitable for
adult entertainment television and the couples niche
market.
We expect to release a new movie each week
pursuant to our agreement with Erotic Media beginning in
November 2004. We will have the exclusive right to distribute
these movies in North America. Under our agreement with Erotic
Media, we will share all revenues made from the sales of these
movies equally.
Production
Moratorium
In April 2004, the adult movie industry faced a
voluntary 45 day production shutdown promulgated by the
Adult Industry Healthcare Foundation due to the increased
incidents of actors and actresses being diagnosed with HIV, the
virus that causes AIDS. The shutdown was voluntary in that we
were not required by law to suspend our production activities.
We, however, honored the shutdown and ceased all of our movie
production activities during this 45-day period out of concern
for the safety and health of our employees and contractors who
perform in our movies. We will honor any future shutdowns or
moratoriums to the extent necessary to protect our employees and
contractors. This is an industry-wide problem that may have an
adverse effect on our operations. While we believe that the
extent of our production pipeline will allow us to experience a
shutdown lasting as long as six months with no material adverse
effect on our operations, there can be no assurance that a
shutdown of this duration will not have a material adverse
effect on our operations. To the extent that we experience a
production shutdown that is longer than six months, our revenues
will be adversely affected causing a decrease in our earnings.
Increased
Operations Cost
The costs to operate our business over the next
twelve months will increase. We will need cash to pay:
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for rent and improvements at our new facility;
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the increased salaries of our management team and
the salaries of additional staff;
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the required dividends on shares of our
Series A Preferred Stock, in the event that we do not elect
to pay such dividends in stock; and
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to develop new movie lines.
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We believe that we will be able to pay for these
increased costs to operate our business from our operations
since we anticipate that our sales will increase by
approximately $1.5 million for 2004 over last year.
History
Jill Kelly Productions, Inc. was incorporated in
Delaware in July 2000 by our chairman of the board, Robert A.
Friedland, and Adrianne D. Moore, whose stage name is Jill
Kelly, to engage in the adult movie production and distribution
business.
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In August 2003, IDC Technologies, Inc., a Nevada
corporation, completed a reverse triangular merger via its
acquisition subsidiary, IDC Acquisition I Corp. with Jill Kelly
Production, Inc. IDC Acquisition I Corp. merged with and into
Jill Kelly Productions, Inc., such that as of the closing of the
transaction, Jill Kelly Productions, Inc. was the surviving
entity. Pursuant to this merger, IDC Technologies, Inc. acquired
100% of the outstanding capital stock of Jill Kelly Productions,
Inc. in exchange for 19,000,000 shares of common stock of IDC
Technologies, Inc. that was issued to the former stockholders of
Jill Kelly Productions, Inc. Jill Kelly Productions, Inc. became
a wholly-owned operating subsidiary of IDC Technologies, Inc.,
and the former stockholders of Jill Kelly Productions, Inc.
owned approximately 95% of the outstanding shares of common
stock of IDC Technologies, Inc. In August 2003, IDC
Technologies, Inc. changed its name to our current name Jill
Kelly Productions Holdings, Inc.
The merger with Jill Kelly Productions, Inc. was
accounted for as a reverse acquisition. Although IDC
Technologies, Inc. was the legal acquirer in the merger, Jill
Kelly Productions, Inc. was the accounting acquirer since its
stockholders acquired a majority ownership interest in IDC
Technologies, Inc. Consequently, the historical financial
information included in the financial statements prior to
August 8, 2003 is that of Jill Kelly Productions, Inc. All
significant intercompany transactions and balances have been
eliminated.
Pursuant to the terms of an exclusive advisory
agreement, Jill Kelly Productions, Inc. paid Maximum Ventures
Inc. $210,000 and issued Maximum Ventures a warrant to purchase
3,201,213 shares of our common stock at an exercise price of
$.001, in consideration of consulting services Maximum Ventures
provided to the company in connection with its merger with IDC
Acquisition I Corp. We also paid Gottbetter & Associates,
LLP $56,544 for legal services it rendered in connection with
the merger.
Since our management team was the management team
of Jill Kelly Productions, Inc. prior to the merger with IDC
Acquisition I Corp. in August 2003, we have a limited knowledge
with respect to the business and operations of IDC Technologies,
Inc. prior the merger. The knowledge that we do have is based
upon the merger agreement between Jill Kelly Productions, Inc.
and IDC Acquisition I Corp. and independent investigations
conducted by our management team. Based on this knowledge, we
learned that IDC Technologies, Inc. was incorporated in Nevada
on November 4, 1998 under the name Carve Industries Inc.
and conducted operations as a designer, manufacturer and
distributor of consumer products devoted to the extreme sport
industry, including surfing, snowboarding and skateboarding. On
December 2, 1998, Carve Industries Inc. changed its name to
Carve.com Inc. Frank Drechsler is listed as the president of the
company and Eden Woodall is listed as the secretary in public
filings. On April 21, 1999, Carve.com Inc. changed its name
to PacificTradingPost.com, Inc.
On March 9, 2000, PacificTradingPost.com,
Inc. filed a Form 10-SB (File Number: 000-29887) with the
Securities and Exchange Commission with respect to its shares of
common stock.
On June 22, 2000, Carve Industries, Inc., a
Colorado corporation, merged with and into
PacificTradingPost.com, Inc.
On December 20, 2000,
PacificTradingPost.com, Inc. changed its name to San West, Inc.
On May 8, 2001, San West, Inc. changed its name to Pacific
Trading Post, Inc.
In February 2002, the then president and
principal shareholder of Pacific Trading Post, Inc., Alan
Schram, entered into a stock purchase agreement with Turf
Holding Inc., Ming Capital Enterprises Inc. and Private
Investment Company Ltd., pursuant to which such purchasers
collectively paid Alan Schram $125,000 in exchange for an
aggregate of 900,000 shares or approximately 91% of the then
outstanding shares of common stock. Concurrently with such
transaction on February 20, 2002, Pacific Trading Post,
Inc. changed its name to IDC Technologies, Inc. and from
February 2002 to August 2003 it did not conduct operations.
Subsidiaries
We produce our Jill Kelly line of
movies through our wholly-owned operating subsidiary Jill Kelly
Productions, Inc. Jill Kelly Productions, Inc. was incorporated
in Delaware in July 2000.
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We produce our Bizarre line of movies
through our wholly-owned operating subsidiary JKP Bizarre, LLC,
a Delaware limited liability company, that was formed in May
2004.
We distribute our movies through our wholly-owned
subsidiary J.K. Distribution, Inc., a Nevada corporation. Prior
to February 25, 2004, J.K. Distribution, Inc. was owned and
operated independently from us by our management team of Robert
A. Friedland, Ronald L. Stone and Adrianne D. Moore. Each of
Messrs. Friedland and Stone and Ms. Moore owned 1,000
shares of common stock of J.K. Distribution, Inc. We acquired
all of the capital stock of J.K. Distribution, Inc. from our
management team on February 25, 2004 for the sum of $1.00.
This transaction was accounted for in our consolidated financial
statements as a business combination of two entities under
common control.
Critical Accounting Policies
Financial Reporting Release No. 60, released
by the Securities and Exchange Commission, requires all
companies to include a discussion of critical accounting
policies or methods used in the preparation of financial
statements. Note 2 to our consolidated financial statements
includes a summary of the significant accounting policies and
methods used in the preparation of our consolidated financial
statements. Critical accounting policies are those accounting
policies that we believe require subjective and complex judgment
that could potentially affect reported results. Presented below
are those accounting policies that we believe are critical
accounting policies.
We recognize revenue from DVD and videotape sales
when there is persuasive evidence of a sale, when there is an
agreement to purchase the product at a fixed or determinable
price, and we have assurance of collection within a reasonable
period of time. We recognize revenues when all of the preceding
conditions are met. Revenues from licensing of films are
recorded when material is available to the licensee and when the
payment has been received by us. We follow SOP 00-2 and
recognize revenue when the following conditions are met:
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persuasive evidence of a sale or licensing
arrangement with a customer exists;
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the film is complete and, in accordance with the
terms of the arrangement, has been delivered or is available for
immediate and unconditional delivery;
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the license period of the arrangement has begun
and the customer can begin its exploitation, exhibition, or sale;
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the arrangement fee is fixed or
determinable; and
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collection of the arrangement fee is reasonably
assured.
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If we do not meet any one of the preceding
conditions, then we will defer recognizing revenue until all of
the conditions are met.
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Capitalized Film Production
Costs
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Costs of making motion picture films that are
produced for sale to third parties are stated at the lower of
cost, less accumulated amortization, or fair value. In
accordance with SOP 00-2, we expense film production costs based
on the ratio of the current period gross revenues to estimated
total gross revenues from all sources on an individual
production basis.
Film production costs are expensed based on the
ratio of the current periods gross revenues to estimated
remaining total gross revenues from all sources on an individual
production basis. Estimated remaining gross revenue from all
sources for film productions includes revenue that will be
earned within ten years of the date of the initial release for
film productions. Our estimation of the gross earnings is based
on the historical data that we have regarding the likely
projected revenue. The basis for these projections is our
estimates of total DVD and videotape sales, total licensing fees
earned, and total projected revenue from the compilations that
are associated with the movies. The risk associated with these
estimates are that the projected revenue is overstated, thus
resulting in expensing the production
17
costs over too long a period of time and
overstating net income; or understated, thus resulting in
production costs being amortized over too short a period of time
and understating net income.
Capitalized film production costs at
June 30, 2004 are $6,341,734 net of accumulated
amortization of $4,681,073. Amortization expense for the
six-month period ending June 30, 2004 and 2003 was $605,834
and $885,738, respectively. Amortization expense for the years
ending December 31, 2003 and 2002 was $1,736,596 and
$1,359,851, respectively.
Financial Accounting Statement No. 123,
Accounting for Stock Based Compensation, encourages, but does
not require companies to record compensation cost for
stock-based employee compensation plans at fair value. We have
chosen to continue to account for stock-based compensation using
the intrinsic method prescribed in Accounting Principles Board
Opinion No. 25, Accounting for Stock Issued to Employees,
and related interpretations. Accordingly, compensation cost for
stock options is measured as the excess, if any, of the quoted
market price of our common stock at the date of the grant over
the amount an employee must pay to acquire the stock. We have
adopted the disclosure only alternative described in
SFAS 123 and SFAS 148, which require pro forma
disclosures of net income and earnings per share as if the fair
value method of accounting had been applied.
Results of Operations
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Six Month Period Ended June 30, 2004
Compared to Six Month Period Ended June 30, 2003
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Results of operations for the six month period
ended June 30, 2004 compared to results of operations for
the six month period ended June 30, 2003 are as follows:
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First 6 Months
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First 6 Months
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2004
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2003
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$ Change
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% Change
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Net Income (Loss) Applicable to Common
Stockholders
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$
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(1,914,958
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$
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404,352
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$
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(2,319,310
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)
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(574
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)%
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Net Income (Loss) from Operations
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(77,273
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)
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424,604
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(501,877
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(118
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)%
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Revenues
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1,916,410
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2,029,629
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(113,219
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(6
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)%
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Cost of Revenues
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801,555
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1,061,375
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(259,820
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(24
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)%
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Operating Expenses
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1,192,128
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543,650
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648,478
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119
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%
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Other Expenses
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(483,000
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(20,253
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(462,747
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(2,285
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)%
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The following table sets forth certain
consolidated statements of operations data as a percentage of
net revenues for the six month period ended June 30, 2004
compared to the six month period ended June 30, 2003.
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First 6 Months
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First 6 Months
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2004
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2003
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Net Revenues
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100
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%
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100
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%
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Cost of Revenues
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42
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%
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52
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%
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Gross Profit
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58
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%
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48
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%
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Operating Expenses
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62
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%
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27
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%
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Operating Income (Loss)
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(4
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)%
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21
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%
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Other Expenses
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25
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%
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1
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%
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Net Loss Applicable to Common Stockholders
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(100
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)%
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20
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%
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Net Loss
In the first six months of 2004, we recognized
interest expense of $300,838 due to the issuance of warrants to
settle various outstanding debts. We also incurred a charge of
$1,354,685 on deemed and accrued preferred stock dividends.
These two transactions resulted in a significant change from a
net income of $404,352 for the first six months of 2003 to a net
loss of $1,914,958 for the first six months of 2004.
18
We do not expect to issue warrants or capital
stock for services or debt that will result in a significant net
loss for the remainder of 2004. We will continue to issue stock
as payment of fees for services at a valuation equal to the
market price of our common stock on the date of issuance.
Revenues
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Sales to Distributors and
Retailers
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Revenues from DVD and videotape sales of our
movies decreased by $317,817 or 17% from first six months of
2003 to 2004. This decrease was due to a decrease in the number
of new movies that we distributed for sale during the period,
including a decrease in the number of movies that we distributed
for third parties. In the first six months of 2003, we
distributed 77 new movies and in the first six months of 2004 we
distributed 52 new movies. Of the 77 new movies that we
distributed in the first six months of 2003, 34 were movies that
we did not produce. Of the 52 new movies that we distributed in
the first six months of 2004, six were movies that we did not
produce.
The decrease in revenues from DVD and videotape
sales has reversed in the third quarter of 2004 due in part from
our licensing of the Bizarre Video line of movies. We hope to
continue this trend of increasing our sales by introducing two
additional product lines in November 2004, namely the
Collateral Damage XXX movie line and the
BLU movie line.
In 2003, our capacity for movie production was
limited. Accordingly, we entered into agreements with other
producers to sell their movies in order to increase our sales.
Over the last twelve months, we have increased our production
capabilities in order to increase our profitability. By
producing our own movies, we retain 100% of the revenue and have
the ability to make compilations, which are movies made by
taking scenes from previously produced and released movies that
are compiled, repackaged and sold as new movies. When we
distribute other companies movies, we retain only a
portion of the sales revenue and cannot increase the
profitability through compilations. We have also been able to
negotiate better margins since 2003 with respect to the movies
that we distribute for other companies.
Revenues from licensing our movies to Internet
webpage operators increased by $56,177 or 68%. Under these
licensing agreements, we license our movies to Internet
operators for sale to consumers over their web pages. These
agreements are normally on a revenue sharing basis and presently
result in approximately $20,000 to us in net revenue per month.
We are paid monthly by the Internet operators under these
agreements. We believe that our revenues from licensing our
movies to Internet webpage operators have increased due to the
increase in the number of our movies available for sale via the
Video on Demand (VOD) feature utilized by such
operators to distribute our movies to consumers and our entering
into licensing agreements with a greater number of Internet
webpage operators. The VOD technology allows a consumer to
download and watch one of our movies from a webpage that
licenses our movies whenever the consumer desires. We anticipate
that this revenue stream will continue to grow as more companies
offer VOD downloads and the number of homes with broadband
capabilities increases. Also, as the technologies of the
computers and television combine, we anticipate that the VOD
market will continue to grow.
Set forth below is a chart that shows the number
of our movies that we licensed for sale over the Internet over
the last four years:
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Number of
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Total Number
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New Movies
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of Movies
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Percentage
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Period Ending
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Available
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Available
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Increase
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December 31, 2001
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44 movies
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44 movies
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|
|
December 31, 2002
|
|
|
72 movies
|
|
|
|
116 movies
|
|
|
|
163
|
%
|
|
December 31, 2003
|
|
|
99 movies
|
|
|
|
215 movies
|
|
|
|
85
|
%
|
|
June 30, 2004
|
|
|
52 movies
|
|
|
|
267 movies
|
|
|
|
24
|
%
|
19
Revenue from licensing distribution rights to our
movies to foreign distributors increased by $73,399 or 130%. We
license our movies to foreign distributors when the costs of
mailing make it impractical for us to sell our movies directly
to such distributors. These agreements are either by long-term
basis or on a title-by-title basis. We project revenue of
approximately $40,000 per month from these agreements. In all
cases, we receive payment in full in advance before the license
becomes effective. As our movie library has expanded and our
company brand becomes more established, we have increased our
efforts to license our movies to foreign markets. We currently
license our movies to distributors in Europe, Asia, Australia,
North America and South America.
In addition to expanding our foreign licensing
business, we are also expanding our direct sales of DVD and
videotapes to foreign retailers and distributors. By shipping in
bulk to new foreign distributors and retailers that we have
entered into agreements with, we have determined that we can
make a higher margin than licensing our movies.
We believe that the foreign market will be a
major area of expansion of our business because we are presently
being approached by a number of foreign companies requesting to
buy or license our movies. In 2002, we had one contact in Canada
and one broker with respect to foreign licensing. We now have
direct licensing agreements with five companies in five
different geographic areas and have a number of agreements
pending.
|
|
|
|
|
Product Licensing and
Merchandising
|
In first six months of 2004, we had $10,097 in
revenue from our licensing agreement for the sale of adult toys,
which represented 0.5% of our total revenues for the period. We
have licensed our name to an adult toy line and receive
royalties based on the sale of the licensed products. The
average income from this agreement is $3,000 per month. We are
paid quarterly under this agreement. We had no similar revenue
in the first six months of 2003. We anticipate that as our brand
awareness increases our opportunities to expand this segment of
our business will also increase.
|
|
|
|
|
Cable, Satellite, Television and Hotel/
Motel Licensing
|
During the first six months of 2004, we had
revenues of $3,152 from licensing our movies to cable,
satellite, television station and hotel/motel operators. The
revenue for the first six months of 2003 was $23,515. We had
more revenue from this segment of our business during the first
six months of 2003 because we received the final payments during
that period under our now expired agreement with Colorado
Satellite Broadcasting. We expect to increase our revenue from
cable, satellite, television and hotel/motel chain licensing
over the next twelve months by identifying and contacting
potential licensees for our movies. For example, we entered into
a licensing agreement with S.C. Folitexx Video on June 16,
2004 by which they have agreed to license 60 of our movies over
the next 12 months for broadcast over Romanian television.
We anticipate generating up to $80,000 in revenue a year under
this agreement.
Costs of Revenues
Costs of revenues are costs associated directly
with the creation of revenue and include inventory and film cost
amortization. Most costs of revenue items remained consistent
from the first six months of 2003 to the first six months of
2004 with the exception of film amortization. As discussed in
Critical Accounting Policies above, the Financial
Accounting Standards Board (FASB) has determined that film
production costs of a movie should be amortized over the period
during which we predict that the movie will earn income. We
increased the amortization period for our movies in 2004 because
they have been generating income for a longer period than we had
initially anticipated. The reason for this increase is because
of our expanded historical data. We can now support a longer
amortization period which results in reducing our yearly
amortization costs. The increase in the amortization period
resulted in a decrease of $280,902 or 32%, in amortization
expenses in the first six months of 2004 compared to the first
six months of 2003.
20
Operating Expenses
The increase in our operating expenses is mostly
the result of increased professional fees that we incurred in
connection with the merger of IDC Acquisition I Corp. with and
into Jill Kelly Productions, Inc. and the sale of our
Series A Preferred Stock and Series B Preferred Stock
and additional overhead expenses that we incurred to create the
corporate infrastructure necessary to accommodate our
anticipated growth including expenses associated with hiring
additional office personnel, renting additional office space and
related expenses.
Our advertising expenses increased by $44,235, or
66%, from the first six months of 2003 to 2004. This increase
occurred due to our increasing the number of pages of
advertisement that we purchased.
Our consulting fees expenses increased by
$141,121, or 147%, from the first six months of 2003 to 2004. We
increased our use of consultants to help with equity and debt
financing as well as with investor relations.
Our legal expenses increased by $70,378, or 107%,
from the first six months of 2003 to 2004. This increase
occurred due to our agreement with Bizarre Video, investment and
sale of our Maximum Media Ventures, LLC interest and legal
expenses incurred in connection with the filing of this
prospectus.
Our office expenses decreased by $4,178, or 29%,
from the first six months of 2003 to 2004. This decrease
occurred due to our efforts to reduce inventories of office
supplies prior to our move in mid July 2004.
Our rent expenses increased by $1,968, or 6%,
from the first six months of 2003 to 2004. This increase
occurred due to a slight increase in our rent when we moved in
May 2003. We began paying rent under the lease for our new
facility on October 1, 2004.
Our sales commission increased by $33,194, or
613%, from the first six months of 2003 to 2004. This increase
occurred due to paying outside sales people commissions for
sales that they created.
Our telephone and utilities expenses decreased by
$357, or 2%, from the first six months of 2003 to 2004. This
decrease occurred due to our contracting more competitive cell
phone agreements.
Our other operating expenses increased by
$373,933, or 278%, from the first six months of 2003 to 2004.
Our other operating expenses include expenses
related to the additional personnel, additional accounting
expenses required for our initial audit, additional show
expenses due to our increased presence at trade shows and
increased Internet connectivity charges.
|
|
|
|
|
Year Ended December 31, 2003 Compared
to Year Ended December 31, 2002
|
Results of operation for the year ended
December 31, 2003 compared to the results of operation for
the year ended December 31, 2002 are as follows:
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
2003
|
|
2002
|
|
$ Change
|
|
% Change
|
|
|
|
|
|
|
|
|
|
|
|
Net Income (Loss) Applicable to Common
Stockholders
|
|
$
|
(9,235,883
|
)
|
|
$
|
229,223
|
|
|
$
|
(9,465,106
|
)
|
|
|
(4,129
|
)%
|
|
Net Income (Loss) From Operations
|
|
|
(3,143,329
|
)
|
|
|
420,278
|
|
|
|
(3,563,607
|
)
|
|
|
(848
|
)%
|
|
Revenues
|
|
|
3,908,788
|
|
|
|
3,619,905
|
|
|
|
288,883
|
|
|
|
8
|
%
|
|
Cost of Revenues
|
|
|
2,242,746
|
|
|
|
1,828,823
|
|
|
|
413,923
|
|
|
|
23
|
%
|
|
Operating Expenses
|
|
|
4,809,371
|
|
|
|
1,370,804
|
|
|
|
3,438,567
|
|
|
|
251
|
%
|
|
Other Expenses
|
|
|
(5,818,397
|
)
|
|
|
(14,055
|
)
|
|
|
(5,804,342
|
)
|
|
|
41,297
|
%
|
21
The following table sets forth certain
consolidated statements of operations data as a percentage of
net revenues for Year Ended December 31, 2003 compared to
Year Ended December 31, 2002.
|
|
|
|
|
|
|
|
|
|
|
|
|
2003
|
|
2002
|
|
|
|
|
|
|
|
Net Revenues
|
|
|
100
|
%
|
|
|
100
|
%
|
|
Cost of Revenues
|
|
|
57
|
%
|
|
|
51
|
%
|
|
|
|
|
|
|
|
|
|
|
|
Gross Profit
|
|
|
43
|
%
|
|
|
49
|
%
|
|
Operating Expenses
|
|
|
123
|
%
|
|
|
38
|
%
|
|
|
|
|
|
|
|
|
|
|
|
Income (Loss) from Operations
|
|
|
(80
|
)%
|
|
|
12
|
%
|
|
Other Income (Loss)
|
|
|
(149
|
)%
|
|
|
0
|
%
|
|
Net Income (Loss) Applicable to Common
Stockholders
|
|
|
(236
|
)%
|
|
|
6
|
%
|
Net Loss
We recognized interest expense of $5,754,494 due
to the issuance of warrants to settle various outstanding debts.
We also recognized $3,181,920 of stock based compensation for
shares of capital stock issued to consultants as payment for
fees for services. These grants were valued at the market price
of our common stock at the date of issuance. Lastly, we incurred
a charge of $274,157 on deemed and accrued preferred stock
dividends. These three transactions resulted in the significant
decline in net income from $229,223 for the year ended
December 31, 2002 to a net loss applicable to common
stockholders of $9,235,883 for the year ended December 31,
2003.
Revenues
The increase in our revenues was the result of a
number of factors, including:
|
|
|
|
|
Sales to Distributors and
Retailers
|
We increased revenues from DVD and videotape
sales of our movies from 2002 to 2003 by $316,350, or 10%. This
increase was due to an increase in the number of movies that we
had available for sale. Total movies available for sale in 2002
were 87, of which 42 were produced by third parties. Total
movies available for sale in 2003 were 115, of which 22 were
produced by third parties. The increase in the number of movies
that we had available for sale was primarily due to an increase
in the number of compilations that we released. Compilations are
movies made by taking scenes from previously produced and
released movies that are compiled, repackaged and sold as new
movies. In 2002, we released one compilation and in 2003 we
released 34 compilations. Included in the above increase is a
decrease in the amount of sales discount by $72,984 because of a
prepayment arrangement with one of our largest customers.
International Video Distributors, one of our largest customers,
advanced us $300,000 for future purchases on December 12,
2002. Because it paid in advance, we credited International
Video Distributors an additional $60,000 as a sales discount.
The additional $12,984 in sales discount is consistent with the
prior year.
We increased revenues from licensing our movies
to Internet webpage operators from 2002 to 2003 by $53,801, or
48%. We believe that our revenues from licensing our movies to
Internet webpage operators have increased mostly because of the
increase in the Video on Demand format utilized by such
operators to distribute our movies to consumers and our entering
into additional license agreements.
In 2003, we increased our revenue from licensing
distribution rights to our movies to foreign distributors by
$160,060, or 149% over 2002. Although we intend to continue
licensing foreign distribution rights to our movies, this
segment of our business may be reduced if we determine that we
can make higher margins through direct sales of our movies on
DVDs and videotapes to foreign distributors and retailers.
22
|
|
|
|
|
Product Licensing and
Merchandising
|
In 2003, we had $21,120 in revenue from our
licensing agreement for the sale of adult toys, which
represented 0.5% of our total revenues for the year. This was
the first year that we licensed such products.
|
|
|
|
|
Cable, Satellite, Television and
Hotel/Motel Licensing
|
In 2003, we decreased our revenue from licensing
our movies to cable, satellite, television station and
hotel/motel chain operators by $262,448, or 86%. The reason for
this decrease is primarily due to the expiration in June 2002 of
a licensing agreement that we had with Colorado Satellite
Broadcasting. This decrease is also the result of a decrease in
sales by our sales agent that licenses our movies to hotel and
motel chains.
Costs of Revenues
Most cost of revenues items remained consistent
from 2002 to 2003 with the exception of film amortization. We
increased production from 45 movies in 2002 to 93 movies in
2003. This increase of 50 movies in 2003 resulted in an increase
of film amortization expenses by $376,745, or 28% in 2003 over
2002.
Our increase in cost of revenues also resulted in
part from our decision to increase the production and
post-production cycles for our movies from two months to four
months. This caused us to incur increased production costs with
no corresponding increase in revenues. We believe that this
change will result in our movies having a better production
value. Also, we believe that this increase will result in us
being able to more readily meet our shipping deadlines and more
effectively market our movies. The increase in cost of revenues
resulted in lower gross profits. By increasing the time for
production and post production, we are able to create a better
product while still delivering the movies to our distributors
and retailers on schedule. The increase in our production costs
was a one time event as the costs of production do not cost more
but we have additional movies in production during the increase
in the cycle time.
Operating Expenses
Our operating expenses increased in 2003 due to
the following:
Stock based compensation of $3,181,920 resulted
in significantly increased costs to operations.
Our general and administrative expenses increased
by $288,608, or 123% over 2002. This increase is mostly the
result of increased professional fees that occurred due to the
merger that we consummated on August 8, 2003 and the
private placement offering of our Series A Preferred Stock.
Our advertising expenses decreased by $28,479, or
11%, from the year of 2002 to 2003. This decrease occurred due
to focusing our advertising using mainly magazine advertising
and greatly reducing the printing and graphics expense of
individual movie flyers.
Our consulting fees expenses increased by
$3,144,420, or 1,283%, from the year of 2002 to 2003. We
increased our use of consultants to help with equity and debt
financing as well as with investor relations. This increase is
primarily due to the valuation of the stock compensation issued
to consultants as fees.
Our legal expenses increased by $117,151, or
261%, from the year of 2002 to 2003. This increase occurred due
to the merger of IDC Acquisition I Corp. with and into Jill
Kelly Productions, Inc. and our Series A Preferred Stock
private placement.
Our office expenses increased by $19,333, or
192%, from the year of 2002 to 2003. This increase occurred due
to our acquisition of small office equipment, non-depreciable,
and additional office supplies to support the increase from
three to eight workers.
Our rent expenses increased by $11,344, or 17%,
from the year of 2002 to 2003. This increase occurred due to an
increase in our rent when we moved in May 2003. Although the
rent payments are consistent with our prior location, the tenant
pass through expenses resulted in a increase.
23
Our sales commission increased by $28,318, or
10,808%, from the year of 2002 to 2003. This increase occurred
due to paying outside sales people commissions for sales that
they created. Prior to 2003, we had negligible outside sales
commissions.
Our telephone and utilities expenses increased by
$5,440, or 21%, from the year of 2002 to 2003. This increase
occurred due to our expanding our production and office staff
and the telephone usage that they incurred.
Our other operating expenses increased by
$34,177, or 14% over 2002. This increase was the result of
additional overhead expenses that we incurred to create an
infrastructure necessary to accommodate our anticipated growth
including expenses associated with hiring, training and
supporting additional staff.
Our bad debt expense decreased by $202,544, or
88%. This decrease was due to a large write-off in 2002 and
better collection efforts instituted in 2003. The reason for
this large write-off was because we were carrying a large
balance in our accounts receivable that we deemed uncollectible
at the time. Upon review by our auditors, we decided not to
carry any accounts receivable on our books for more than
120 days unless there is a reasonable likelihood of
collection. When we made this determination, it resulted in a
large write off. Our current policy is to review our delinquent
accounts receivable on a quarterly basis to determine if we
believe that they are collectible.
We had a significant royalty expense under our
distribution agreements in 2003 that was not present in 2002.
Royalty expenses are expenses payable to third party producers
of films that we distribute. We collect all revenues from the
sales of these films then remit the portion due to the third
party producer based on their agreement with us. On a number of
our distribution agreements with other producers, we recoup all
expenses prior to repaying the producer. A number of these
movies had very insignificant royalties in 2002, but significant
royalties in 2003. In 2003, we incurred $273,986 in royalty
expenses and in 2002 we incurred $131,952.
Liquidity and Capital Resources
During the period from July 30, 2003 to
February 25, 2004, we sold individual investors an
aggregate of 52,450 units consisting of one share of our
Series A Preferred Stock and warrants to purchase
100 shares of our common stock. The purchase price per unit
was $100. We sold 32,600 units for cash and the remaining
19,850 units for cancellation of debt. We received
$3,260,000 in gross cash proceeds and cancelled $1,985,000 in
debt from this offering.
On April 21, 2004, we sold
600,000 shares of our Series B Preferred Stock to
Armadillo Investments, PLC pursuant to a convertible stock
purchase agreement. In consideration of the issuance of the
shares of our Series B Preferred Stock, Armadillo issued
3,191,459 of its ordinary shares to us. We subsequently sold all
of these ordinary shares to institutional investors, which
resulted in gross proceeds to us of $3,000,000.
As the holder of our Series B Preferred
Stock, Armadillo Investments, PLC, may elect to require us to
redeem its shares of our Series B Preferred Stock for
$10.00 per share, subject to adjustment in certain circumstances
for stock splits and similar transactions, upon the occurrence
and continuance of any event of default. An event of
default occurs if we:
|
|
|
|
|
|
|
|
|
fail to observe or perform any material covenant,
agreement or warranty relating to the adjustment of the
conversion price for our Series B Preferred Stock;
|
|
|
|
|
|
|
|
|
|
materially breach or default on any of our
obligations under the convertible preferred stock purchase
agreement, dated as of March 26, 2004, between us and
Armadillo Investments, PLC or any related agreement entered into
by us in connection with such agreement;
|
|
|
|
|
|
|
|
|
|
file for bankruptcy or commence any other
proceeding for the reorganization, dissolution, insolvency or
liquidation of our company;
|
|
|
24
|
|
|
|
|
|
|
|
|
have the trading of our shares of common stock
suspended, delisted or otherwise ceased and not reinstated
within 30 days; or
|
|
|
|
|
|
|
|
|
|
issue a press release or otherwise publicly
announce that we will not honor conversion requests with respect
to our Series B Preferred Stock.
|
|
|
If Armadillo Investments exercised this
redemption right upon an event of default, we would be required
to redeem all of its shares of our Series B Preferred Stock
for an aggregate redemption price equal to $6,000,000.
During the period from September 3, 2004 to
October 14, 2004, we issued an aggregate of $241,250 in
principal amount of promissory notes pursuant to note purchase
agreements to the following investors:
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Principal
|
|
|
|
|
|
Amount
|
|
|
|
Investor
|
|
of Note
|
|
Maturity Date
|
|
|
|
|
|
|
Mitchell Birzon and Kathryn Birzon
|
|
$
|
25,000
|
|
|
|
October 31, 2004
|
|
|
Barrie E. Bazarsky
|
|
|
25,000
|
|
|
|
October 31, 2004
|
|
|
Alex Ice
|
|
|
71,250
|
|
|
|
November 30, 2004
|
|
|
David Hoines PA Pension Plan
|
|
|
25,000
|
|
|
|
November 30, 2004
|
|
|
Charles Fox
|
|
|
25,000
|
|
|
|
November 30, 2004
|
|
|
Leonard D. Pearlman
|
|
|
20,000
|
|
|
|
October 31, 2004
|
|
|
Eugene J. Friedman
|
|
|
25,000
|
|
|
|
November 30, 2004
|
|
|
Audrey Harahan
|
|
|
5,000
|
|
|
|
November 30, 2004
|
|
|
Morton J. Berman
|
|
|
20,000
|
|
|
|
November 30, 2004
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Total
|
|
$
|
241,250
|
|
|
|
|
|
We used the $241,250 in gross proceeds from the
sale of these notes for working capital purposes.
The promissory notes accrue interest at the rate
of 15% per annum and are due and payable in full on the maturity
dates set forth above. We will have to pay the investors a
prepayment penalty if we wish to prepay the promissory notes
prior to their maturity dates.
If we receive a payment from Maximum Media
Ventures, LLC pursuant to section 4 of our agreement with it,
Maximum Ventures Inc. and Minimum Ventures Inc., dated as of
June 9, 2004, during the period in which the promissory
notes are outstanding, we have agreed to make a pro rata
prepayment on the promissory notes in an aggregate amount equal
to the lesser of:
|
|
|
|
|
|
|
|
|
the amount of the payment that we received from
Maximum Media Ventures, LLC; or
|
|
|
|
|
|
|
|
|
|
the amount of outstanding principal, accrued and
unpaid interest and prepayment premium due and owing under the
promissory notes.
|
|
|
In the event that we default on our repayment
obligations under the promissory notes, the investors have the
option of taking an assignment from us of our rights under our
June 9, 2004 agreement with Maximum Media Ventures, LLC,
Maximum Ventures Inc. and Minimum Ventures Inc., to foreclose on
shares of our capital stock and/or warrants issued to Maximum
Ventures Inc. that we are holding as collateral to secure the
performance of the Maximum parties under that agreement.
On June 8, 2004, we paid Bizarre Video
$500,000 under the terms of an Option, Purchase and Exclusive
License Agreement, dated May 19, 2004, for the exclusive
right to distribute all of Bizarre Videos movies and
produce and distribute new movies under Bizarre Videos
name. This exclusive license will terminate on the earlier of:
|
|
|
|
|
|
|
|
|
15 days after we advise Bizarre Video that
we wish to terminate the license; or
|
|
|
|
|
|
|
|
|
|
January 7, 2005.
|
|
|
25
In order to continue this exclusive license, we
are obligated to pay Bizarre Video the following additional
amounts:
|
|
|
|
|
|
|
$200,000 on or before September 7, 2004;
|
|
|
|
|
|
$300,000 on or before December 15,
2004; and
|
|
|
|
|
|
a monthly license fee of $31,667 for each month
that we continue the exclusive license.
|
Under the terms of the Option, Purchase and
Exclusive License Agreement, we have the option to purchase
substantially all of the assets of Bizarre Video for a purchase
price equal to $4.7 million less all amounts that we pay to
Bizarre Video for our exclusive license plus the assumption of:
|
|
|
|
|
|
|
|
|
up to $1.5 million of taxes due by Bizarre
Video; and
|
|
|
|
|
|
|
|
|
|
Bizarre Videos obligations under its
existing contracts.
|
|
|
This option will terminate on the same date that
our exclusive license terminates.
On June 1, 2004, we entered into a ten-year
real estate lease for a new facility located at
11151 Vanowen Street, North Hollywood, California that
houses our executive offices and warehouse. The lease is a
triple net lease, which means that we are obligated
to pay all operating costs and expenses associated with the
property for the duration of the term in addition to the monthly
rent. The monthly rent is $28,094.88, plus certain other costs
and expenses, which we estimate to be $5,000 per month. We
started paying rent under the new lease on October 1, 2004.
On October 1, 2004, we began subleasing the
portion of our new facility that we do not use to another movie
production company pursuant to a month-to-month sublease. We
will receive $11,000 in rent per month from this subtenant, plus
certain other costs and expenses.
We also rent office space at 8923 Sunset
Boulevard, West Hollywood, California pursuant to a five year
lease that has approximately three and one-half years remaining.
These offices are currently vacant since we moved all of our
operations to our new 11151 Vanowen Street facility. The monthly
rent under this lease is $4,805, plus certain other costs and
expenses that we estimate to be $600 per month. We hope to
sublease these offices for a fair market price for the remainder
of our rental term.
We are the defendant in a case filed by Kevin
Smith and Canyon Capital Marketing on May 29, 2003,
relating to a promissory note in the amount of $165,137 that we
allegedly issued to the plaintiffs prior to our August 8,
2003 merger involving Jill Kelly Productions, Inc. In the
action, the plaintiffs seek to recover against us the full
amount of the promissory note plus accrued and unpaid interest
thereon at the rate of 8% per annum, which we estimate to be
$67,177 as of June 30, 2004, and attorneys fees.
Although we feel confident with respect to our defense of this
claim, we have reserved $165,137 on our financial statements as
a contingent liability and this amount is included in the long
term debt amount of $1,272,031 on our financial statements.
On July 27, 2004, we paid Actions Holding,
LLC $300,000 in complete settlement of a breach of contract
claim that Actions Holding, LLC commenced against us on
April 19, 2004.
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Current Ratio and Cash
Requirements
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We believe that we have sufficient liquidity to
meet our current operating needs. As of June 30, 2004, our
current assets of $3,332,160 are slightly higher than our
current liabilities of $3,266,926, resulting in a current ratio
of approximately 1.0:1.0. With our current assets equaling our
current liabilities, we should have no issues in meeting our
operating cash requirements.
We had cash balances totaling approximately
$34,000 at September 28, 2004. Since inception in July
2000, our principal sources of funds have been cash generated
from financing activities and from operations.
26
We believe that we can satisfy our cash
requirements for the next 12 months. We intend, however, to
raise an additional $6,000,000 by offering equity or debt
securities over the next 12 months. The sale of additional
equity or debt securities would result in additional dilution to
our stockholders. We also are actively seeking to acquire
companies that are in related industries, such as Bizarre Video.
In order to finance our purchase of the assets of Bizarre Video,
pay the dividends on our outstanding shares of Series A
Preferred Stock or if we find another company or companies that
we wish to acquire, we may need to obtain additional funding.
There can be no assurance that financing will be available in
amounts or on terms acceptable to us, if at all. If we are not
successful in obtaining additional financing we will not be able
to implement our growth and acquisition plans.
The following table sets forth certain
information with respect to our cash flows for the first six
months of 2004 compared to the first six months of 2003.
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First 6 Months
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|
First 6 Months
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2004
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2003
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$ Change
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% Change
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New Cash Used In Operating Activities
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$
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(2,474,385
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)
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$
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(207,020
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)
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$
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(2,267,365
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)
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(1,095
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)%
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Cash Flows Used In Investing Activities
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(11,580
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)
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(25,880
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)
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14,300
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55
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%
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Net Cash Provided By (Used In) Financing
Activities
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2,398,425
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197,272
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2,201,153
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1,116
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%
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The increase of our net cash used in operations
is the result of our reduced revenues and the enhancement to our
infrastructure to accommodate our anticipated growth. The
enhancement to our infrastructure included expenses associated
with hiring new office personnel, acquiring additional offices
and an increase in the salaries of our management team.
Net cash provided by financing activities for the
first six months of 2004 includes net proceeds from the sale of
our Series A Preferred Stock and Series B Preferred
Stock of $2,181,935 and net proceeds from loans from the
following parties in the following amounts:
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$230,000 from Ronald C. Stone, our chief
operating officer and chief financial officer; and
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$67,313 pursuant to our Factoring Agreement with
Summit Financial Resources, L.P.
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The $230,000 loan from Mr. Stone made on
March 9, 2004 accrued interest at the rate of 10% per
annum, and was payable in full upon Mr. Stones
demand. We repaid this loan in full on April 26, 2004.
This amount from financing activities was offset
by payments of $256,809 that we made to Matzuda Corporation in
partial repayment of certain loans it advanced to us described
below.
Net cash provided by financing activities for the
first six months of 2003 includes the following:
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$250,000 that we received as a loan from Michael
Koretsky, an individual investor;
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$31,318 that we received pursuant to our
Factoring Agreement with Summit Financial Resources,
L.P.; and
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$188 that we received from the sale of shares of
our common stock from one of our executive officers.
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The $250,000 loan by Mr. Koretsky was made
on March 21, 2003, accrued interest at the rate of 10% per
annum, and was payable in full upon Mr. Koretskys
demand. We repaid Mr. Koretsky this loan in full on
September 21, 2003 by the issuance of 2,500 shares of our
Series A Preferred Stock and warrants to purchase 250,000
shares of our common stock. We paid Mr. Koretsky cash in
the amount of $13,185 for the accrued interest on this note
prior to the time of conversion into shares of our Series A
Preferred Stock.
These amounts from financing activities were
offset by payments that we made to the following parties in the
following amounts:
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$45,318 to Vernon Zimmerman and James Long, two
individual investors, to reduce the amount of debt that we owe
them in connection with the investments made by them in 2000
described below;
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27
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$248,439 to Matzuda Corporation in partial
repayment of certain loans it advanced to us; and
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$33,471 that we loaned to Adrianne D. Moore, our
president and creative director. Ms. Moore repaid us this
loan in full prior to August 8, 2003 when IDC Acquisition I
Corp. merged with and into Jill Kelly Productions, Inc.
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The investment from Mr. Zimmerman was made
on November 23, 2000 in the amount of $80,000 and the
investment from Mr. Long was made on August 4, 2000 in
the amount of $130,000. Both of these investments were to cover
part of the production costs of certain movies that we produced
in 2000. The investments were a revenue sharing arrangement
whereby Messrs. Zimmerman and Long received their
investments back from the sale of the movies and thereafter
received 60% of the profits from such movies on a going forward
basis. We pay these royalties quarterly. We repaid the principal
of the investments in full, but continue to pay
Messrs. Zimmerman and Long their 60% of the net revenues
that we receive on the sale or licensing of the movies that they
helped finance. To date, we have paid them royalties of $73,890
in the aggregate.
As of June 30, 2004, there was a balance of
$521,605 under a promissory note that we issued to Matzuda
Corporation. We issued this note to evidence money that we
borrow from Matzuda Corporation from time to time to finance
film production costs. Matzuda Corporation is controlled by
Robert A. Friedland, our chairman of the board, chief executive
officer and secretary. We make payments under this note from our
available cash. Under the terms of the promissory note, Matzuda
Corporation has the right to demand payment in full from us at
any time. If Matzuda Corporation made such a demand to be repaid
in full under the promissory note, our cash balance would be
reduced. We do not anticipate that Matzuda Corporation will make
a demand to be repaid in full under the promissory note until we
have sufficient available cash.
The following table sets forth certain
information with respect to our cash flow for Year Ended
December 31, 2003 compared to Year Ended December 31,
2002.
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2003
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2002
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$ Change
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% Change
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Net Cash Used In Operating Activities
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$
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(2,181,192
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)
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$
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(1,010,401
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)
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$
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(1,366,573
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)
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(135
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)%
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Cash Flows Used In Investing Activities
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(72,519
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)
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(1,857
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)
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(70,661
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)
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(3,805
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)%
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Net Cash Provided By Financing Activities
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2,331,599
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1,082,094
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1,349,505
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115
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%
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The increase of our net cash used in operations
is the result of our merger activities in 2003, our increased
production in 2003 and the enhancement to our infrastructure to
accommodate our anticipated growth.
Our net cash used in investment activities was to
purchase capital assets in 2003.
Net cash provided by financing activities for
2003 includes proceeds from the sale of our Series A
Preferred Stock of $2,276,500, the exercise of warrants of
$3,201 and proceeds from loans from the following parties in the
following amounts:
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$55,000 from Ronald C. Stone, our chief operating
officer and chief financial officer;
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$15,000 from Beryl Weiner, an individual investor;
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$35,000 from Cindy Hiles, an individual investor;
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$22,001 from the financing of assets purchased
under capital leases; and
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$128,249 from Summit Financial Resources, L.P.,
pursuant to our Factoring Agreement with it.
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The $55,000 loan from Mr. Stone was made
from December 2, 2002 through December 30, 2003, did
not accrue interest and was payable in full upon Mr.
Stones demand. We repaid Mr. Stone this loan in full
on January 6, 2004.
The $15,000 loan from Beryl Weiner was made on
December 2, 2003, did not accrue interest and was payable
in full upon Mr. Weiners demand. We repaid
Mr. Weiner this loan in full on February 10, 2004
28
by the issuance of 150 shares of our
Series A Preferred Stock and warrants to purchase 150,000
shares of our common stock.
Ms. Hiles loaned us an aggregate of $35,000
during July and August 2003. This loan accrued interest at the
rate of 10% per annum and was payable in full upon
Ms. Hiles demand. We repaid Ms. Hiles this loan
in full on April 23, 2004.
These amounts from financing activities were
offset by payments in the aggregate of $203,352 that we made to
Messrs. Zimmerman and Long, investors in connection with the
repayment of certain advances and royalty payments that we owed
them relating to investments that they made in certain of our
movies in 2000 described above.
Net cash provided by financing activities for
2002 includes proceeds from a loan from Matzuda Corporation of
$698,966, the sale of common stock for cash of $200,000, amounts
due to investors of $205,033 for investments that such investors
made in certain of our movies in 2000, and proceeds from loans
from the following parties in the following amounts:
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$75,000 from Peter Arnold, an individual
investor; and
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$57,921 from Summit Financial Resources, L.P.
pursuant to our Factoring Agreement with them.
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The $75,000 from Mr. Arnold was made in
April 1, 2002, accrued interest at the rate of 10% per
annum and was payable in full upon Mr. Arnolds
demand. We repaid Mr. Arnold this loan in full on
December 10, 2003.
These amounts from financing activities were
offset by a loan of $154,826 that we made to Adrianne D. Moore,
our president and creative director. Ms. Moore repaid us
this loan in full prior to August 8, 2003 when IDC
Acquisition I Corp. merged with and into Jill Kelly Productions,
Inc.
Off-Balance-Sheet Arrangements
As of November 5, 2004, we did not have any
significant off-balance sheet arrangements, as defined in
Item 303(c)(2) of SEC Regulation S-B.
29
DESCRIPTION OF BUSINESS
Overview
We produce and distribute high quality adult
movies. With the assistance of third parties, we process our
movies for distribution into popular media formats such as
digital versatile discs, commonly known as DVDs,
videotapes and electronic formats. We, through our wholly-owned
subsidiary J.K. Distribution, Inc., distribute our movies
through approximately 300 independent distributors, retailers,
cable, satellite and hotel television operators and Internet
webpage operators. These parties then distribute our movies to
consumers. We do not sell our movies directly to consumers.
During the fiscal year ended December 31, 2003, sales of
our DVDs and videotapes totaled 425,000 units, which
accounted for approximately 80% of our revenues for the year. In
the first six months of 2004, sales of our DVDs and videotapes
totaled 222,000 units, which accounted for approximately
77% of our revenues for the period.
Internationally, we license distribution rights
to our movies to approximately 15 foreign distributors. These
distributors then produce DVDs and videotapes of our movies for
distribution in foreign countries. We receive a license fee for
each movie that we license to a foreign distributor. In 2003, we
generated $267,782 in license fees from the licensing of our
movies to foreign distributors, which accounted for
approximately 7% of our revenues for the year. In the first six
months of 2004, we generated $129,895 in license fees from the
licensing of our movies to foreign distributors, which accounted
for approximately 7% of our revenues for the period.
We also sell our movies to cable, satellite and
hotel television operators and Internet webpage operators. These
operators broadcast our movies to their audiences for a fee. In
2003, we generated $208,660 from sales to these operators, which
accounted for approximately 5% of our revenues for the year. In
the first six months of 2004, we generated $139,382 from sales
to these operators, which accounted for approximately 7% of our
revenues.
To a lesser extent, we also distribute and
license through our network of distributors and retailers adult
movies that were filmed by independent third parties. We will
often provide editing and other post-production services with
respect to these movies. Through December 31, 2003, we
distributed and licensed 91 movies filmed by third parties. In
2003, these films generated $612,023 in fees, or approximately
16% of our revenues for the year. In the first six months of
2004, these films generated $161,074 in fees, or approximately
8% of our revenues.
We currently have over 258 movies in our library.
In 2003, we produced 94 of these movies and we anticipate
producing over 100 new movies in 2004, of which we have
completed 81 as of September 30, 2004.
We select movie scripts from various independent
writers. All scripts are approved by both our production manager
and our director of production. Once a script has been finalized
and approved, we contract with independent directors and
performers to produce the movie. We have agreements with six
performers that provide that they can only appear in movies for
us during the term of such agreements, which is usually for six
years. We also contract with freelance performers on a per movie
basis.
After a movie is filmed, we, with the assistance
of third parties, edit and finalize the movie to our
specifications. During this process, we ensure that each movie
meets with our quality control specifications. We also generate
graphics and art for the packaging for the movie and promotion
advertisements.
Once a movie has been edited and finalized, it is
placed on a digital linear tape in order to make our DVDs and
videotapes. We currently contract with International Video
Innovations, to place our movies on DVDs and videotapes. We will
initially produce 2,000 units of DVDs and 400 units of
videotapes for each new movie that we make, and will produce
more copies thereafter based on consumer demand.
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Distribution in the United
States
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We distribute our movies on DVDs and videotapes
in the United States through approximately 150 independent
distributors. Our distributors sell our movies to video stores,
adult entertainment stores and
30
other retails outlets where they are purchased by
consumers. We do not have formal distribution agreements with
these distributors. Thirty of these distributors have
standing orders with us, in that they agree to
purchase a specified number of copies of each new movie that we
produce. In 2003, we sold approximately 275,000 units of
DVDs and videotapes to these distributors, which accounted for
approximately 50% of our revenues for the year. In the first six
months of 2004, we sold approximately 144,000 units of DVDs
and videotapes to these distributors, which accounted for
approximately 50% of our revenues for the period.
In 2003, we generated approximately 15% of our
revenues from three distributors for the year. In the first six
months of 2004, we generated approximately 21% of our revenues
from these same three distributors for the period. We believe
that we have a strong relationship with these three distributors
and our other distributors, and that they will continue to
purchase our movies from us in the future.
We also sell our movies to retailers. In 2003, we
sold approximately 150,000 units of DVDs and videotapes to
retailers, which accounted for approximately 30% of our revenues
for the year. In the first six months of 2004, we sold
approximately 78,000 units of DVDs and videotapes to
retailers, which accounted for approximately 27% of our revenues
for the period. The retailers that we sell to are located
throughout the United States.
We do not sell our movies directly to consumers
or individuals.
All of our movies are distributed exclusively by
our wholly-owned subsidiary, J. K. Distribution, Inc., a Nevada
corporation. Prior to February 25, 2004, J.K. Distribution,
Inc. was owned and operated independently from us by our
management team of Robert A. Friedland, Ronald C. Stone and
Adrianne D. Moore. We acquired all of the capital stock of J.K.
Distribution, Inc. from our management team on February 25,
2004 for the sum of $1.00. We assumed no liabilities as part of
this acquisition. This transaction was accounted for in our
Financial Statements as a business combination of two entities
under common control.
We license distribution rights to our movies
outside of the United States instead of selling DVDs and
videotapes to foreign distributors when the shipping costs are
too high. We have entered into licensing agreements with 15
foreign distributors operating in Europe, Asia, Japan, Canada
and Australia. We are actively looking to increase our presence
in these markets and to expand to other foreign markets.
The licensing agreements with our foreign
distributors generally provide that we deliver our movies to the
distributor in digital linear master format in
exchange for a licensing fee. The foreign distributor then
produces DVDs and videotapes from the master, and distributes
the movie to retailers and consumers in its territory during the
term of the license. Certain of these license agreements provide
that we will deliver a specified number of new movies each month
for distribution during the term of the agreement. Our other
license agreements provide for the distributors to license our
movies on a per title basis.
We will also sell our movies directly to foreign
retailers and distributors in regions where we believe that it
will be more profitable to us than licensing our movies.
We also license our movies to Internet webpage
operators. These operators then make our movies available for
sale on their webpages. We have entered into 12 licensing
agreements with webpage operators that sell our movies using a
Video on Demand feature. In 2003, we generated $164,926 in
licensing fees pursuant to these agreements, which accounted for
approximately 4% of our revenues for the year. In the first six
months of 2004, we generated $139,382 in licensing fees pursuant
to these agreements, which accounted for approximately 7% of our
revenues for the period.
These agreements generally provide that we
deliver our movies subject to the licensing agreement to the
operator in a digital electronic format. The operator then makes
the movie available on its webpage for consumers to download and
watch for a fee via a Video on Demand feature. Depending on the
licensing agreement, we receive either a flat fee for each movie
that we license or a fee based upon the number of
31
times that one of our movies is downloaded. In
addition, with the webpages jillkellyproductions.com
and jillkelly.com operated by an independent third
party, we also receive an additional fee for each new paid
subscriber to the webpages. The information listed on these
websites is not a part of this prospectus.
We believe that this part of our business will
continue to increase since the Video on Demand feature provides
the consumers of our movies with immediate access to the desired
product without the delays and costs that would be incurred if
the movie was shipped to the consumer. Accordingly, we
anticipate licensing more of our movies in the future to
Internet webpage operators for this form of distribution.
We also sell our movies to cable, satellite, and
hotel/motel television operators. These operators then broadcast
our movies to their viewers for a fee, either through scheduled
programming or through a Video on Demand format. In the first
six months of 2004, we generated $3,152 from agreements with
cable, satellite and hotel/motel television operators. In 2003,
we generated $43,734 in revenues from such agreements. This
amount is substantially less than the $306,182 that we generated
in 2002 due primarily to the expiration of a broadcasting
agreement that we had with Colorado Satellite Broadcasting. We
intend to increase this part of our business by identifying and
entering into licensing agreements with cable, satellite, and
hotel/motel television operators that serve a market for our
movies.
Our Strategy
Our vision is to be the worlds preferred
provider of adult movies to consumers anywhere, at any time and
across all distribution platforms and devices. We have developed
the strategies described below to increase sales and operating
margins while maintaining the quality of our movies and the
integrity of our brand name.
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Develop strategic alliances and joint ventures
with businesses both inside and outside of the adult
entertainment industry to broaden our distribution channels;
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Adapt new technology and distribution channels,
such as broadband distribution of our movies;
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Increase market share through strategic
acquisitions;
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Complete the digitalization of our entire movie
library in order to prepare our library for distribution in new
electronic media; and
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Continue to increase and strengthen brand
awareness.
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Competition
Our movies compete with movies and other forms of
adult entertainment produced by other companies, including
Playboy Enterprises, Inc., Vivid Entertainment and Video Company
of America. To a lesser extent, we also face general competition
from other forms of non-adult entertainment, including sporting
and cultural events, other television networks, feature films
and other programming.
The entertainment industry, of which we are a
part, is highly competitive. Many of our competitors, as well as
potential new competitors, have significantly greater name
recognition and financial, technical, marketing and distribution
resources than we do. This may allow them to devote greater
resources than we can to the development, promotion and
distribution of their product offerings. We cannot guarantee you
that we can compete successfully.
We believe that the following strengths, however,
will help us compete in our industry and grow our business:
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Extensive library of high quality adult
movies
We have an
extensive library of high quality adult movies. Subject to
existing license agreements, we hold exclusive worldwide rights
to this entire movie archive. We believe that this electronic
archive constitutes one of the largest libraries of premier
quality adult movies.
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Recognized brand
name
We believe that our
target consumers associate our Jill Kelly Productions brand name
with high quality adult movies. This name recognition attracts
talent,
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32
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leading producers of adult media content,
retailers, distributors and prospective joint venture partners
interested in working with us.
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Established market position and distribution
network
We have a
well-established worldwide distribution network which has been
built up, including numerous points of sale in the United
States, Europe, Asia, Japan, Canada and Australia. This broad
distribution network provides an effective channel to introduce
new products and services and new formats for existing products
and services. We believe that our broad, multi-format
distribution network affords the consumers of our products
convenient access to high quality adult media content in the
format of their choice.
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Flexible operating
structure
We produce our
own adult movies and acquire adult movies from third party
directors on a project basis. This approach gives us substantial
flexibility in terms of production volume and delivery time,
significantly reduces our fixed production overhead and largely
eliminates the risk to us of cost overruns in production.
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Intellectual Property
We rely on a combination of copyright and
trademark laws, trade secrets, software security measures,
license agreements and non-disclosure agreements to protect our
proprietary products.
While we have not registered our trade names or
our logo with the United States Patent and Trademark Office or
any foreign jurisdictions, we believe that the name recognition
and image that we have developed in each of our markets
significantly enhance responses from our distributors and
retailers. Accordingly, our trademarks are important to our
business and we intend to aggressively defend them.
Government Approval and Regulation
While the actual production of our movies does
not require governmental approval, we are subject to many
federal, state, local and foreign regulation with respect to the
production and distribution of our movies. Accordingly, we are
required to be aware and sensitive to government laws and
regulations, including laws and regulations designed to protect
minors, prevent the transmission of the HIV virus or which
prohibit the distribution of obscene material. We distribute our
movies to wholesalers and retailers in the United States and
abroad. We have taken steps to ensure compliance with all
federal, state, local and foreign regulations regulating the
content of motion pictures, by staying abreast of all legal
developments in the areas in which motion pictures are
distributed and by specifically avoiding distribution of motion
pictures in areas where the local standards clearly or
potentially prohibit these products. Moreover, we do not
knowingly engage the services of any business or individual that
does not adhere to the same standards. In light of our efforts
to review, regulate and restrict the distribution of our
materials, we believe that the distribution of our movies does
not violate any statutes or regulations.
Federal and state government officials have
targeted sin industries, such as tobacco, alcohol,
and adult entertainment for special tax treatment and
legislation. In 1996, the United States Congress passed the
Communications Decency Act of 1996, or the CDA. The United
States Supreme Court, in
ACLU v. Reno
, 521
U.S. 844 (1997) held certain substantive provisions of the
CDA unconstitutional. Businesses in the adult entertainment and
programming industries expended millions of dollars in legal and
other fees in overturning the CDA. Investors should understand
that the adult entertainment industry may continue to be a
target for legislation. In the event we must defend ourselves
and/or join with other companies in the adult entertainment
business to protect our rights, we may incur significant
expenses that could have a material adverse effect on our
business and operating results.
Employees
We have 28 full-time and approximately
50 part-time employees. Of these employees:
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five are in accounting;
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six are in warehouse;
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four are in sales;
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four are in production and post-production;
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one is a movie director/producer;
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five are movie performers; and
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the remainder are in management and general
operations.
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None of our employees are covered by a collective
bargaining agreement. We believe that we maintain a satisfactory
relationship with our employees.
Properties
Our corporate offices, warehouse and production
studios are located at 11151 Vanowen Street, North Hollywood,
California. Our facility consists of approximately 55,000 square
feet, of which we use approximately 34,000 square feet for our
operations. On October 1, 2004, we sublet the remaining
21,000 square feet to another movie production company pursuant
to a month-to-month lease.
We lease our facility pursuant to a ten year
lease that we entered into on June 1, 2004. The monthly
rent for the entire facility is $28,094.88 per month, plus
certain other costs and expenses that we estimate to be $5,000
per month. Our rent obligations under the new lease began on
October 1, 2004. We receive approximately $11,000 per month
in rent from our subtenant.
We also lease office space in a two-story
building located at 8923 Sunset Boulevard, West Hollywood,
California. We rent the entire second floor at this address,
which is approximately 2,200 square feet. Since we moved all of
our operations to our new facility at 11151 Vanowen Street as of
July 31, 2004, these offices have been vacant since that
time. We hope to sublease these offices for a fair market price
for the remainder of our rental term.
We believe that our properties are adequate and
suitable for their intended purposes.
LEGAL PROCEEDINGS
We are not subject to any pending or threatened
legal proceedings, except for the lawsuit described below.
Kevin Smith and Canyon Capital Marketing,
Inc. v. IDC Technologies Inc.,
et al.:
On May 29, 2003,
Kevin Smith and Canyon Capital Marketing, Inc. filed an action
against our predecessor, IDC Technologies, Inc., in the Superior
Court of the State of California, San Diego County, seeking
payment of $165,137, plus other expenses, interest and costs of
the lawsuit. The plaintiffs claim that they are the holders of a
promissory note issued by our predecessor company on
June 1, 1999 in the original principal amount of $165,137
which bears interest at a rate of 8% per annum. In their
complaint, the plaintiffs ask the court to award them a judgment
against us for the amount of the promissory note and all
interest and expenses and to foreclose on their alleged security
interest. On October 22, 2003, we filed our answer in this
action, denying the material allegations in the complaint. We
also intend to pursue a cross-claim against the officers of our
predecessor company seeking payment and indemnification for
their failure to disclose the alleged promissory note. We intend
to defend this action and prosecute our cross-claim vigorously.
34
DIRECTORS, EXECUTIVE OFFICERS, PROMOTERS AND
CONTROL PERSONS
The following table sets forth certain
information with respect to our directors and executive officers
as of November 5, 2004.
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Date of Election or
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Appointment as
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Name
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Positions Held
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Age
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Director
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Robert A. Friedland
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Chief Executive Officer, Chairman of Board and
Secretary
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68
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August 11, 2003
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Adrianne D. Moore
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President and Vice Chairman of the Board
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33
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November 20, 2003
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Daniel R. Ice
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Director
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56
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May 26, 2004
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Philip Daniel London
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Director
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56
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June 3, 2004
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Joseph Mannis
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Director
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60
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August 4, 2004
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Charles Potter
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Director
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68
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August 4, 2004
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Ronald C. Stone
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Chief Operating Officer and Chief Financial
Officer
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45
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November 20, 2003
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Keith Gordon
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Vice President of JKP Bizarre, LLC
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41
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The following is a brief summary of the business
experience of our directors and executive officers:
Robert A. Friedland
has served as our chief executive
officer, secretary and chairman of our board of directors since
August 2003. He has served in similar capacities for our
wholly-owned operating subsidiary, Jill Kelly Productions, Inc.,
since its formation in July 2000. Mr. Friedland has more
than thirty years of management experience. Prior to working
with us, Mr. Friedland owned and operated Coastline
Financial, a mortgage brokerage and banking company which he
sold in 1988. From 1988 to July 2000, Mr. Friedland was an
independent mortgage broker. Mr. Friedland also has
controlled Matzuda Corporation, a Nevada corporation, since
1995. Matzuda Corporation is in the business of lending money to
commercial borrowers, including our company, and investing in
equity securities.
Adrianne D. Moore
has served as our president and vice
chairman of our board of directors since November 2003. She has
served our wholly-owned operating subsidiary, Jill Kelly
Productions, Inc., as president and as a director since its
formation in July 2000 and as chief operating officer from July
2000 to May 2003. Prior to July 2000, Ms. Moore was the
chief executive officer of Jill Kelly Enterprises, which was a
partnership she formed to produce adult movies. Ms. Moore
has been in the adult film industry for over ten years and has
starred in over two hundred films under the stage name
Jill Kelly. She is primarily responsible for
reviewing and approving scripts, casting production, marketing
and special promotional events.
Daniel R. Ice
has
served as one of our directors since May 26, 2004.
Mr. Ice has 23 years experience in investments and
finance. Throughout that time period, he has held various
executive and management positions and last served in such
capacity as vice president and trust officer of Huntington Bank
in Morgantown, West Virginia from 1987 to 1991. In October 1991,
Mr. Ice started and operated Sedalia House in Sedalia,
Missouri, which was in the business of the production and sale
of beef and the development of residential real estate.
Mr. Ice served as president of Sedalia House from 1991 to
2002. In 2002, Mr. Ice sold the remaining parcels of land
he developed in Missouri and retired. In 2003, Mr. Ice
founded Canada Drug Services in Wichita, Kansas. Canada Drug
Services is a company that helps United States residents obtain
prescription drugs from Canada at reduced prices. He earned a
Bachelor of Science in physics from the University of Oklahoma
in 1970, a Bachelor of Arts in accounting in 1977 and an MBA in
the same year from University of West Florida where he graduated
magna cum laude. Mr. Ice was licensed as a Certified Public
Accountant in Florida in 1977 and in West Virginia in 1980.
Philip Daniel London
has served as one of our directors
since June 3, 2004. Mr. London is the founder and
managing partner of London & Co., LLP, an accounting
firm with offices in Los Angeles, California. He has served as
managing partner of London & Co., LLP since 2000. Prior
to that, Mr. London was the managing partner of the
accounting firms of London & Lewinson from 1978 to 1988,
35
London & Lichtenberg from 1988 to 1995
and London & Co., An Accountancy Corp., from 1995 to
2000. Mr. London is a member in good standing of the
American Institute of Certified Public Accountants and of the
California Society of Certified Public Accountants. He earned
his Bachelor of Science in accounting from California State
University in Northridge in 1971, and was licensed in California
as a Certified Public Accountant in 1979.
Joseph Mannis
has
served as one of our directors since August 4, 2004.
Mr. Mannis has been a partner with the law firm Hersh,
Mannis & Bogen, L.L.P., since 2000 and prior to that, was a
partner with the law firm Mannis & Phillips, L.L.P. He
earned his Bachelor of Arts in 1967 from the University of
Southern California and his J.D. from Loyola Marymount
University in 1971. Mr. Mannis has been licensed as an
attorney in the State of California since 1972.
Charles Potter
has
served as one of our directors since August 4, 2004. From
1994 to his retirement on July 31, 2000, Mr. Potter
was Senior Vice President of Oppenheimer & Co, a securities
broker-dealer in New York City. Prior to that time,
Mr. Potter held positions with several firms in the
securities industry, including Bear Sterns & Co., J.D. Winer
& Co., D.H. Blair & Co., Dreyfus & Co., A.M.
Kidder & Co. and Standard and Poors.
Mr. Potter received his Bachelor of Business degree from
Barach School of Business, City College of New York, in 1962 and
Chartered Financial Analyst from the University of Virginia in
1969.
Ronald C. Stone
has
served as our chief operating officer and chief financial
officer since November 20, 2003. He has served our
wholly-owned operating subsidiary, Jill Kelly Productions, Inc.,
as chief operating officer since May 2003 and as chief financial
officer since November 2002. Mr. Stone started working as a
consultant for Jill Kelly Productions, Inc. in May 2002. From
January 1997 through January 2002, Mr. Stone was the chief
financial officer of Linear Industries Ltd., a mid-sized
engineering and manufacturing company specializing in factory
and machine automation in Monrovia, California. Mr. Stone
graduated from the University of California, Los Angeles with a
Bachelor of Arts in 1985. Mr. Stone is licensed as a
Certified Public Accountant in California and is a member in
good standing of the California Society of Certified Public
Accountants.
Keith Gordon
has
served as a vice president of our wholly-owned subsidiary JKP
Bizarre, LLC since June 4, 2004. Mr. Gordon is
primarily responsible for overseeing sales, operations and
warehouse activities of JKP Bizarre, LLC. Mr. Gordon is a
part owner of Bizarre Video Unlimited, Ltd., an New York based
specialty adult entertainment film production company, which he
has operated for the last 13 years. We entered into an
agreement with Bizarre Video on June 4, 2004, pursuant to
which we have an exclusive license to all of Bizarres
movies and an option to purchase certain of its assets.
Employment Agreements
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Robert A. Friedland, Adrianne D. Moore and
Ronald C. Stone
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In September 2003, we entered into employment
agreements with each of our executive officers: Robert A.
Friedland, Adrianne D. Moore and Ronald C. Stone. The employment
agreements have identical terms other than each executives
title and amount of compensation, which are as follows:
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Executive
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Title
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Initial Base Salary
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Robert A. Friedland
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Chief Executive Officer and Chairman of the Board
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$
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360,000
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Adrianne D. Moore
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President and Creative Director
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$
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360,000
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Ronald C. Stone
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Chief Financial Officer and Chief Operating
Officer
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$
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240,000
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The agreements are for five years commencing on
September 1, 2003. During the term of the employment
agreements, the executives base salary shall automatically
increase annually by the greater of (i) 5% or (ii) the
percentage annual increase of the economy as published by the
United States Department of Labor.
36
In addition to the base salary set forth above,
the employment agreements provide that the executives are
eligible to receive performance-based bonuses in an amount set
by our board of directors. The executives are also entitled to
certain fringe benefits including:
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participation in life and health insurance plans;
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payment of deductible medical expenses and
co-payments for the executive and his or her immediate family;
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life insurance and disability insurance;
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paid vacation; and
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expense reimbursement.
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During the term of the employment agreements and
for a period of one year following the termination of the
executives employment with us, the executives have agreed
that they will not:
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compete with our business;
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solicit business from our customers that is
competitive to our business;
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persuade or attempt to persuade our customers,
suppliers or licensors from doing business with us; and
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solicit our employees to work for another company.
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The executives have also agreed that they will
keep confidential all of our proprietary information and that
they will assign to us all of their rights to any inventions
that they make or develop in the course of their employment with
us.
We can terminate any of the executives
employment with us prior to the end of the five year term for
good cause, which is defined in the employment
agreements as willful conduct by the executive that is illegal
or constitutes gross misconduct and that materially injures us.
The executives can terminate their employment
with us prior to the end of the five year term for good
reason, which is defined in the employment agreements as:
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a reduction in the executives position,
duty or authority;
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failure by us to secure employment for the
executive on the same terms with any third party that acquires
our business; or
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a material breach by us of any of the terms or
covenants under the employment agreement that is not cured
within 30 days.
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If we terminate any of the executives
employment with us for other than good cause or if
the executive terminates his or her employment with us for
good reason, we will have to pay the executive a
severance payment equal to the amount of salary and incentive
compensation that the executive would have received under the
employment agreement through the later of (i) the balance
of the five year term of the employment agreement or
(ii) two years from the date of termination. In addition,
in such event, we will also have to maintain at our expense
continued health coverage and other benefits for the executive
for the later of (i) the balance of the five year term of
the employment agreement or (ii) two years from the date of
termination.
If we terminate any of the executives
employment for good cause or if the executive
terminates his or her employment for other than good
reason, we are not obligated to pay the executive any
severance.
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Change in Control Provisions
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Each of our employment agreements with Robert A.
Friedland, Adrianne D. Moore and Ronald C. Stone provide that if
upon a change of control we are unable to secure the
executives employment with our successor on the same or
better terms for the executive as provided in the employment
agreements, we have to pay the executive the severance payments
set forth above.
37
In June 2004, our wholly-owned subsidiary, JKP
Bizarre, LLC, entered into an employment agreement with Keith
Gordon in connection with the exclusive license that we obtained
from Bizarre Video Unlimited Ltd. Mr. Gordon is one of the
two principals of Bizarre Video. Under the terms of the
employment agreement, Mr. Gordon is responsible, among
other things, for the sale, production and distribution of the
movies and related rights that we are licensing from Bizarre
Video.
The initial term of the employment agreement is
six months, ending on December 4, 2004. The agreement will
automatically extend for an additional six months unless
Mr. Gordon notifies us that he wants to terminate the
agreement. If we exercise our option to purchase the assets of
Bizarre Video, the employment agreement will continue for an
additional one year term upon Mr. Gordons election.
Mr. Gordons initial base salary is
$75,000. If we exercise the option to purchase the assets of
Bizarre Video, Mr. Gordons base salary will increase
to $100,000.
In addition to the base salary set forth above,
if we exercise our option to purchase the assets of Bizarre
Video, Mr. Gordon will be entitled to a commission equal to
10% of all revenues generated by JKP Bizarre, LLC in excess of
$6.5 million, subject to a cap of $11,000 per month.
Mr. Gordon is also entitled to certain
fringe benefits including:
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participation in our health insurance plans;
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expense reimbursement;
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options to purchase 100,000 shares of
our common stock, subject to certain restrictions; and
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in the event we exercise our option to purchase
the assets of Bizarre Video, a monthly car allowance in the
amount of $1,500.
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In connection with the employment agreement,
Mr. Gordon entered into a confidentiality and
non-disclosure agreement with us by which he agreed to keep
confidential all of our proprietary information and assign to us
all of his rights in any inventions that he makes or develops in
the course of his employment with us. In addition,
Mr. Gordon agreed that he will not solicit any of our
customers or clients or otherwise compete with us for a period
of two years following the termination of his employment.
We can terminate Mr. Gordons
employment with us prior to the end of the term for
cause which is defined as:
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failure to comply with any covenants in the
employment agreement or neglect or failure to perform his duties;
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a conviction with respect to a felony or crime
involving moral turpitude;
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causing us to violate local, state or federal
laws;
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negligence, recklessness or willful misconduct;
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theft or misappropriation of funds, assets or
business opportunities of ours; or
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refusal to comply with our policies or the
directives or decisions of our board of directors.
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If we terminate Mr. Gordons employment
for cause or on account of his disability, we will not be
obligated to pay him any severance.
38
We granted Keith Gordon options to
purchase 100,000 shares of our common stock pursuant
to our employment agreement with him. The details regarding this
option grant are as follows:
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% of Total
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Executive
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No. of Options
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Options Granted
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Exercise Price
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Expiration Date
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Keith Gordon
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100,000
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100%
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Market Price on date prior to vesting
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5 years from date of vesting
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Total
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100,000
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100%
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The options issued to Mr. Gordon vest over
four years, with 25% of the options vesting each year that
Mr. Gordon is employed by us on the anniversary date of his
employment with us. The options issued to Mr. Gordon will
be subject to a stock option plan that we anticipate adopting
within the next six months.
Board of Directors
Our non-employee directors, who are currently
Daniel R. Ice, Phillip Daniel London, Joseph Mannis and Charles
Potter, receive $1,000 for each meeting of our board of
directors which they attend. We anticipate issuing these
directors options to purchase shares of our common stock after
we adopt a stock option plan. Our board of directors may
designate from among its members an executive committee and one
or more other committees. No such committees have been appointed
to date.