General
Hearst-Argyle Television, Inc. (the Company or
we) is one of the countrys largest
independent, or non-network-owned, television station groups.
Headquartered in New York City, we own or manage 28
television stations reaching approximately 18.2% of television
households in the United States. Our 13 ABC-affiliated
television stations, which cover 8.4% of U.S. television
households, comprise the largest ABC affiliate group. Our 10
NBC-affiliated television stations, which cover 7.3% of
U.S. television households, comprise the second largest NBC
affiliate group. We own two CBS-affiliated television stations
and one WB station, and manage one UPN station and one
independent station. In addition, we maintain Internet Web sites
for each of our stations, which provide supplemental news,
weather, information and entertainment content, and are part of
a nation-wide network of Web sites we have built with other
partners in the media industry. Also, as part of our ongoing
initiative to explore innovative uses of our excess digital
spectrum, we participate in the joint venture that launched the
NBC Weather Plus Network, the first ever 24/7, all digital
national-local broadcast network which we broadcast in three of
our markets on a multicast stream with our main digital channel.
We also manage two radio stations.
We provide, through our local television stations, free
over-the-air programming to our communities television
viewing audiences. Our programming includes three main
components:
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programs produced by networks with which we are affiliated, such
as ABCs
Desperate Housewives,
NBCs
ER
and CBS
CSI: Crime Scene Investigation,
and special event programs like The Academy Awards and the
Olympics;
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programs that we produce at our stations, such as local news,
weather, sports and entertainment; and
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first-run syndicated programs that we acquire, such as
The
Oprah Winfrey Show
and
Dr. Phil
.
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In keeping with our commitment to serve the public interest of
the local communities in which we operate, our television
stations and Web sites also provide public service announcements
and political coverage and sponsor community service projects
and other public initiatives.
Our primary source of revenue is the sale of commercial air time
to advertisers. Our objectives are to meet the needs of our
advertising customers and to increase our advertiser base by
delivering mass audiences in key demographics, primarily in the
top 100 U.S. markets. We seek to attract our television
audience by providing leading local news programming and
compelling network and syndicated programs at each of our
stations, 20 of which are in the top 50 markets. In addition to
offering advertising customers commercial air time, we offer a
variety of marketing programs, including community events,
sponsorships and advertising opportunities on our stations
Web sites.
We believe that excellence in news coverage is the key to a
stations success, and consequently, the key to our
operating success. Our corporate objective is therefore to
consistently excel in the coverage of local and national issues,
breaking news, accurate and timely monitoring of local weather
conditions, and coverage of political issues, candidates,
debates, and elections. We typically rank either first or second
(in total household ratings and by share of demographic
audience, adults aged 25-54) in local evening news in 21 of the
25 markets where we produce news. In addition, our television
stations have been recognized with numerous local, state and
national awards for outstanding news coverage. Our stations have
received numerous honors in recent years, including the Walter
Cronkite Award bestowed by the University of Southern
Californias Annenberg School for Communication, Alfred I.
duPont Columbia Awards, George Foster Peabody Awards, Edward R.
Murrow Awards, National Headliner Awards, as well as numerous
state and local Emmy and Associated Press honors.
For the period ended December 31, 2004, we had revenue of
$779.9 million, employed 3,333 full-time and part-time
employees and operated in 25 U.S. markets. Information
about our financial results is discussed under Item 7
Managements Discussion and Analysis of Financial
Condition and Results of Operations
4
beginning on page 25, and presented under Item 8
Financial Statements and Supplementary Data
beginning on page 48.
We are incorporated under the laws of the State of Delaware. Our
principal executive offices are located at 888 Seventh Avenue,
New York, New York 10106, and our main telephone number at that
address is (212) 887-6800. Our Series A Common Stock
is listed on the New York Stock Exchange under the ticker symbol
HTV.
Company Background
Hearst-Argyle Television, Inc. was formed in August 1997 when
The Hearst Corporation (Hearst) combined its
television broadcast group and related broadcast operations (the
Hearst Broadcast Group) with those of Argyle
Television, Inc. (Argyle).
Founded by William Randolph Hearst, The Hearst Corporation
entered the broadcasting business in 1928 with its acquisition
of radio station WSOE in Milwaukee, Wisconsin. In 1948, Hearst
launched its first television station, WBAL-TV, in Baltimore,
Maryland, which was the nations
19
th
television station. That same year, WLWT-TV, in Cincinnati,
Ohio, later to become an Argyle station, was launched as the
nations
20
th
television station and WDSU-TV, in New Orleans, Louisiana, later
to become a Pulitzer station, was launched as the nations
48
th
television station. By 1997, when Hearst and Argyle combined
their broadcast operations to form our company, they had a total
of 15 owned and managed television stations and two managed
radio stations.
Since that time, we have acquired additional television stations
through asset purchase, asset exchange or merger transactions,
including merger transactions in 1999 with Pulitzer Publishing
Company (Pulitzer), in which we acquired
Pulitzers nine television stations and five radio
stations, and with Kelly Broadcasting Company, in which we
acquired our television stations in Sacramento, California, and
a three-party asset exchange transaction in 2001 pursuant to
which we sold three Phoenix radio stations and acquired WMUR-TV,
Manchester, New Hampshire. In July 2004, we completed the
purchase of an ABC affiliate, WMTW-TV, in Portland, Maine.
We also have made strategic equity investments in Internet
Broadcasting Systems, Inc. (IBS) and NBC/
Hearst-Argyle Syndication, LLC. Each of our stations has a
corresponding Internet Web site hosted by IBS which provides
supplemental news, weather, information and entertainment
content. These Web sites are part of a nation-wide network of
local Web sites that we and IBS have built with other partners
in the media industry. The IBS network provides local Internet
coverage of 58 markets, comprising 64% of U.S. households.
NBC/ Hearst-Argyle Syndication, LLC is a limited liability
company we formed with NBC Enterprises (now NBC Universal) as a
joint venture to produce and syndicate first-run broadcast and
original-for-cable programming. In addition, we have a minor
interest in the Arizona Diamondbacks major league baseball team,
which we acquired in the Pulitzer transaction. In December 2004,
we sold our minority interest in ProAct Technologies Corporation
as part of an overall plan by ProAct to liquidate its business.
See Note 3 to the consolidated financial statements.
As of February 22, 2005, Hearst owned, through its
wholly-owned subsidiaries, Hearst Holdings, Inc., a Delaware
corporation (Hearst Holdings), and Hearst
Broadcasting, Inc., a Delaware corporation (Hearst
Broadcasting), 100% of the issued and outstanding shares
of our Series B Common Stock, par value $.01 per
share, (the Series B Common Stock, and together
with our Series A Common Stock, par value $.01 per
share, the Series A Common Stock, the
Common Stock) and approximately 42.32% of the issued
and outstanding shares of our Series A Common Stock,
representing in the aggregate approximately 67.96% of the
outstanding voting power of our Common Stock (except with
respect to the election of directors, which is discussed below).
On February 22, 2005, Hearst Broadcasting also owned
500,000 Series B Redeemable Convertible Preferred
Securities due 2021 that were issued by Hearst-Argyle Capital
Trust, our wholly-owned subsidiary trust. Hearst Broadcasting
may convert the Series B Redeemable Convertible Preferred
Securities into securities that are convertible into
986,131 shares of our Series A Common Stock,
representing in the aggregate approximately 1.06% of the
outstanding voting power of our Common Stock as of
February 22, 2005
5
(except with respect to the election of directors, which is
discussed below). Because of Hearsts ownership, we are
considered a controlled company under New York Stock
Exchange rules.
Hearst Broadcastings ownership of our Series B Common
Stock entitles it to elect as a class all but two members of our
Board of Directors (the Board). The holders of our
Series A Common Stock are entitled to elect the remaining
two members of our Board. When Hearst combined the Hearst
Broadcast Group with Argyle in August 1997, Hearst agreed that,
for purposes of any vote to elect directors and for as long as
it held any shares of our Series B Common Stock, it would
vote any shares of Series A Common Stock that it owned only
in the same proportion as the shares of Series A Common
Stock not held by Hearst are voted in the election.
The Stations
Of the 28 television stations we own or manage, 20 are in the
top 50 of the 210 generally recognized geographic designated
market areas (DMAs) according to Nielsen Media
Research (Nielsen) estimates for the 2004-2005
television broadcasting season. We own 25 television stations.
In addition, we manage three television stations (WMOR-TV in the
Tampa, Florida market, WPBF-TV in the West Palm Beach, Florida
market and KCWE-TV in the Kansas City, Missouri market) and two
radio stations (WBAL-AM and WIYY-FM in Baltimore, Maryland), all
of which, except KCWE-TV, are owned by Hearst. Our management of
KCWE-TV allows Hearst to fulfill its obligations under a Program
Service and Time Brokerage Agreement between Hearst and the
licensee of KCWE-TV (the Missouri LMA).
The following table sets forth certain information for each of
our owned and managed television stations as of
December 31, 2004:
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Percentage of
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Market
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Network
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Analog
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Digital
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U.S. Television
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Station
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Market
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Rank(1)
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Affiliation(2)
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Channel
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Channel
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Households(3)
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WCVB
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Boston, MA
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5
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ABC
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5
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20
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2.183
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%
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WMUR
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Manchester, NH(4)
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5
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ABC
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9
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59
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WMOR
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Tampa, FL
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13
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IND
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32
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19
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1.525
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%
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KCRA
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Sacramento, CA
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19
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NBC
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3
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35
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1.200
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%
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KQCA
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Sacramento, CA(5)
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19
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WB
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58
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46
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WESH
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Orlando, FL
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20
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NBC
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2
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11
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1.189
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%
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WTAE
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Pittsburgh, PA
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22
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ABC
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4
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51
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1.082
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%
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WBAL
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Baltimore, MD
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23
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NBC
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11
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59
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0.993
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%
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KMBC
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Kansas City, MO
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31
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ABC
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9
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7
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0.816
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%
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KCWE
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Kansas City, MO(6)
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31
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UPN
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29
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31
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WISN
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Milwaukee, WI
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32
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ABC
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12
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34
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0.809
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%
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WLWT
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Cincinnati, OH
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33
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NBC
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5
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35
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0.806
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%
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WYFF
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Greenville, SC
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35
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NBC
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4
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59
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0.742
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%
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WPBF
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West Palm Beach, FL
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39
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ABC
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25
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16
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0.665
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%
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WGAL
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Lancaster, PA
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42
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NBC
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8
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58
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0.641
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%
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WDSU
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New Orleans, LA
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43
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NBC
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6
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43
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0.617
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%
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KOCO
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Oklahoma City, OK
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45
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ABC
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5
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7
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0.598
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%
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KOAT(7)
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Albuquerque, NM
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47
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ABC
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7
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21
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0.593
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%
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WXII
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Greensboro, NC
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48
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NBC
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12
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31
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0.592
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%
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WLKY
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Louisville, KY
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50
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CBS
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32
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26
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0.582
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%
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KITV(7)
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Honolulu, HI
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71
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ABC
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4
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40
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0.381
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%
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KCCI
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Des Moines, IA
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73
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CBS
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8
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31
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0.376
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%
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WMTW
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Portland-Auburn, ME
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74
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ABC
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8
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46
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0.373
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%
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6
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Percentage of
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Market
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Network
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Analog
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Digital
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U.S. Television
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Station
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Market
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Rank(1)
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Affiliation(2)
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Channel
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Channel
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Households(3)
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KETV
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Omaha, NE
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76
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ABC
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7
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20
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0.362
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%
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WPTZ/WNNE(7)
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Plattsburgh, NY/
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Burlington, VT
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90
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NBC
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5/31
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14/23
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0.300
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%
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WAPT
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Jackson, MS
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91
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ABC
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16
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21
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0.299
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%
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KHBS/KHOG(7)
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Fort Smith/
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Fayetteville, AR
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107
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ABC
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40/29
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21/15
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0.244
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%
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KSBW
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Monterey-Salinas, CA
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124
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NBC
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8
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10
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0.199
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%
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TOTAL
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18.167
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%
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(1)
|
Television market rank is based on the relative size of the DMAs
(defined by Nielsen as geographic markets for the sale of
national spot and local advertising time) among the
210 generally recognized DMAs in the U.S., based on Nielsen
estimates for the 2004-2005 season.
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(2)
|
ABC refers to the ABC Television Network; CBS refers to the CBS
Television Network; IND refers to an independent station not
affiliated with a network; NBC refers to the NBC Television
Network; UPN refers to The United Paramount Network; and WB
refers to The WB Television Network.
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(3)
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Based on Nielsen estimates for the 2004-2005 season.
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(4)
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The FCC estimates group data for Manchester, NH is under the
Boston DMA. Because WMUR and WCVB are in the same DMA, the FCC
counts audience reach in this DMA only once for the two stations.
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(5)
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Because KQCA and KCRA are in the same DMA, the FCC counts
audience reach in this DMA only once for the two stations.
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(6)
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Because KCWE and KMBC are in the same DMA, the FCC counts
audience reach in this DMA only once for the two stations.
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(7)
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WNNE and KHOG are full-power satellite stations that largely,
but not entirely, retransmit the programming provided by WPTZ
and KHBS, respectively. Because WNNE and KHOG produce some
content distinct from their main stations, we include them among
our station list but do not count them as separate, stand-alone
stations. Two of our other main stations, KOAT, Albuquerque, and
KITV, Honolulu, extend their respective signals to additional
portions of their respective states through full-power satellite
stations (KOCT (Carlsbad, NM), KOFT-DT (Farmington, NM), and
KOVT (Silver City, NM); and KHVO (Hilo, HI) and KMAU (Wailuku,
HI), respectively). However, because these satellite stations
offer the same programming as their respective main stations, we
do not list them or count them as separate, stand-alone stations.
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The following table sets forth certain information for each of
our managed radio stations:
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Market
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Station
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Market
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Rank(1)
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Format
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WBAL (AM)
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Baltimore, MD(2)
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20
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News/Talk
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WIYY (FM)
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|
Rock
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(1)
|
Radio market rank is based on the relative size of the Metro
Survey Area (defined by Arbitron as generally corresponding to
the Metropolitan Statistical Areas, defined by the
U.S. Office of Management and Budget) for Arbitrons
Fall 2004 Radio Market Report.
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(2)
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WBAL (AM) and WIYY (FM) radio stations are managed by
us under a management agreement with Hearst.
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We have an option to acquire WMOR-TV and Hearsts interests
and option with respect to KCWE-TV, which expires in December
2005. If Hearst elects to sell either station prior to, or
during, the option period, we will have a right of first refusal
to acquire it at its fair market value as determined by the
parties, or by an
7
independent third-party appraisal, subject to certain specified
parameters. We will exercise any option or right of first
refusal related to these properties by action of our independent
directors, and we may withdraw any option exercise after we
receive the third-party appraisal. We also have a right of first
refusal to purchase WPBF-TV if Hearst proposes to sell the
station to a third party. That right of first refusal also
expires in December 2005.
On July 30, 2004, Hearst exercised its option to purchase
KCWE-TV. Pursuant to the terms of the option agreement, the
owners of the station elected to defer the closing of the sale
until July 30, 2006.
Network Affiliations
General.
Twenty-seven of our 28 owned or managed
television stations are affiliated with one of the following
networks pursuant to a network affiliation agreement: ABC (13
stations), NBC (10 stations), CBS (two stations), UPN (one
station) and WB (one station). WMOR-TV in Tampa, Florida
currently operates as an independent station.
Each affiliation agreement provides the affiliated station with
the right to broadcast all programs transmitted by the
applicable network. In return, the network has the right to sell
a significant portion of the advertising time during those
broadcasts. The duration of a majority of our stations
affiliations with their networks has exceeded 40 years and,
for certain stations, has continued for more than 50 years.
Although we do not expect our network affiliation agreements to
be terminated and expect to continue to be able to renew them,
we can give no assurance they will not be terminated or that
renewals will be obtained on as favorable terms. Our two radio
stations also have an affiliation agreement with a network that
provides certain content (i.e., news, sports, etc.) for the
stations. However, our radio stations are less dependent on
their affiliation agreements for programming.
Network Compensation.
Historically, the long-established
networks have paid compensation to their affiliates in exchange
for the broadcasting of network programming. In recent years,
network compensation has been reduced and in the future may be
eliminated. Our affiliation agreements with NBC provide for
compensation that is weighted toward the first part of the term
and declines to zero by the end of the term. In addition, the
more recently established networks (FOX, UPN, WB and PAX)
generally pay little or no cash compensation for the clearance
of network programming.
ABC.
The expiration dates of the affiliation agreements
for certain of our ABC-affiliated stations were as follows:
KMBC, WISN, WCVB, WTAE and WPBF-August 28, 2004; KETV and
KOAT-November 1, 2004; KHBS/ KHOG-August 29, 2004;
KOCO-December 31, 2004; and KITV-January 2, 2005. The
affiliation of each of those stations with ABC has continued
since the expiration dates of the agreements with ABCs
consent. The terms of the affiliation agreements for the
following ABC-affiliated stations expire as follows: WAPT and
WMTW-March 6, 2005; and WMUR-August 7, 2005. We are in
the process of negotiating with ABC for the renewal of the
affiliation agreements for all of our ABC-affiliated stations.
Although there can be no assurance that we will be able to renew
the affiliation agreements on as favorable terms or at all, we
believe that we will renew the affiliation agreements on
mutually agreeable terms and the stations will continue to
maintain their affiliations with ABC during the negotiation
process.
NBC.
The term of each affiliation agreement for our
NBC-affiliated stations WBAL, WLWT, WYFF, WGAL,
WXII, WPTZ/ WNNE, KSBW, KCRA, WESH and WDSU is for a
period of nine years, six months, expiring December 31,
2009. In addition, certain of our NBC stations have become
affiliates of the NBC Weather Plus network. See Digital
Spectrum Initiatives.
CBS.
The initial term of the affiliation agreements for
our CBS-affiliated stations KCCI and WLKY is for 10 years
through June 30, 2005. We are in the process of negotiating
with CBS for the renewal of the affiliation agreements for both
of our CBS-affiliated stations. Although there can be no
assurance that we will be able to renew the affiliation
agreements on as favorable terms or at all, we believe that we
will renew the affiliation agreements on mutually agreeable
terms.
UPN and WB.
The UPN affiliation agreement with KCWE is
for an initial 10-year term (through August 31, 2008). The
WB affiliation agreement with KQCA is for an initial term of
three years, through
8
September 30, 2006. Unlike affiliates of ABC, CBS or NBC,
KQCA may be required to pay compensation to WB (based upon
ratings it generates) in exchange for the broadcast rights to
WBs programming.
Digital Spectrum Initiatives
We actively seek opportunities to explore the potential of
digital over-the-air broadcast technology, as well as
opportunities to participate in joint ventures with our
networks. In November 2004 NBC Universal and the NBC Television
Affiliates Association formed NBC Weather Plus Network LLC, a
50/50 joint venture which launched the first ever 24/7, all
digital national-local broadcast network. NBC-affiliated
stations may participate in the venture by investing in a
limited liability company called Weather Network Affiliates
Company, LLC, one of the entities which invested in NBC Weather
Plus Network LLC. Stations participating in the venture
broadcast 24-hour national and local weather and related
community information using their excess digital spectrum (as a
multi-cast stream together with their main digital channel). We
have launched NBC Weather Plus in three of our
markets Sacramento, Orlando and
Winston-Salem and expect to launch NBC Weather Plus
in additional markets in the future. Terry Mackin, our Executive
Vice President, is the Chairman of the Board of the NBC
Television Affiliates Association, which is the managing member
and the owner of certain ownership interests in Weather Network
Affiliates Company, LLC.
We have also entered into an arrangement with U.S. Digital
Television, Inc. (USDTV) through which USDTV is
utilizing a portion of the digital spectrum of our station in
Albuquerque, New Mexico, to transmit an over-the-air
subscription television service consisting of local television
station signals combined with the most popular cable networks.
Internet
We and other companies in the media industry have partnered with
IBS to build a nation-wide network of local Web sites. The IBS
network, which covers 58 markets and reaches 64% of
U.S. households, drew on the average 25.9 million
unique viewers per month during 2004. As part of this network we
have Internet Web sites for each of our stations which are
hosted by IBS and which provide news, weather, entertainment and
other information that complement our stations programming
and enable us to reach our viewers while they are away from
their television sets, as well as to attract new viewers to our
stations via the Internet. Our Web sites also provide
opportunities to generate additional, Web-based advertising
revenue. Links to each of these Web sites are provided from our
corporate Web site,
www.hearstargyle.com
.
The Commercial Television Broadcasting Industry
General.
Commercial television broadcasting began on a
regular basis in the 1940s. Currently a limited number of
channels are available for over-the-air broadcasting in any one
geographic area, and a license to operate a television station
must be granted by the Federal Communications Commission (the
FCC). All television stations in the country are
grouped by Nielsen into 210 generally recognized television
markets that are ranked in size based upon actual or potential
audience. Each of these markets, called Designated Market
Areas or DMAs, is designated as an exclusive
geographic area consisting of all counties whose largest viewing
share is given to stations of that same market area. Nielsen
regularly publishes data on estimated audiences for the
television stations in each DMA, which data is a significant
factor in determining our advertising rates.
Revenue.
Television station revenue is derived primarily
from local, regional and national advertising and, to a much
lesser extent, from network compensation and other sources.
Advertising rates are set based upon a variety of factors,
including
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a programs popularity among the viewers an advertiser
wishes to attract;
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the number of advertisers competing for the available time;
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the size and demographic makeup of the market served by the
station; and
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the availability of alternative advertising media in the market.
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9
Also, advertising rates are determined by a stations
ratings and audience share among particular demographic groups.
Because television stations rely on advertising revenue, they
are sensitive to cyclical changes in the economy. The size of
advertisers budgets, which are affected by broad economic
trends, affect the broadcast industry in general and the revenue
of individual broadcast television stations. The advertising
revenue of our stations are generally highest in the second and
fourth quarters of each year, due in part to increases in
consumer advertising in the spring and retail advertising in the
period leading up to and including the holiday season.
Additionally, advertising revenue in even-numbered years
benefits from advertising placed by candidates for political
offices, and demand for advertising time in Olympic broadcasts.
While political and Olympic advertising cycles have been a
normal pattern for our industry for decades, the variability has
become more pronounced in recent years as these respective
categories of revenue have grown significantly in size.
Competition
General.
The television broadcast industry is highly
competitive. Some of the stations that compete with ours are
owned and operated by large national or regional companies that
may have greater resources, including financial resources, than
we do. Competition in the television industry takes place on
three primary levels:
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competition for audience;
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competition for programming; and
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competition for advertisers.
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Additional factors material to a television stations
competitive position include signal strength and coverage within
a geographic area and assigned frequency or channel position.
Television stations that broadcast over the VHF band (channels
2-13) of the spectrum historically have had a competitive
advantage over television stations that broadcast over the UHF
band (channels above 13) of the spectrum because the former
usually have better signal coverage and operate at a lower
transmission cost. However, the improvement of UHF transmitters
and receivers, the complete elimination from the marketplace of
VHF-only receivers, the expansion of cable television and
satellite delivery systems and the commencement of digital
broadcasting have reduced the VHF signals competitive
advantage. Notwithstanding, approximately 21 million homes
in the United States currently receive over-the-air television
broadcasts by antenna only.
Audience.
We compete for audience on the basis of program
popularity, which consists not only of our locally-produced
news, public affairs and entertainment programming, but
syndicated and network programming as well. The popularity of
our programming has a direct effect on the rates we can charge
our advertisers. Due to our significant commitment to the ABC
and NBC networks, our Companys performance can be impacted
by the performance of those networks, particularly in prime time.
In addition, although the commercial television broadcast
industry historically has been dominated by the broadcast
networks ABC, NBC, CBS (with which the majority of our stations
are affiliated) and FOX, newer networks WB and UPN, as well as
programming originated to air solely on subscription systems
such as cable and satellite systems, have become significant
competitors for the broadcast television audience. Currently,
broadcast-originated programming accounts for about half of all
television viewing.
Advances in technology, such as increasing use of local-cable
advertising interconnects, which allow for easier
insertion of advertising on local cable systems, have also
increased competition for advertisers. Video compression
techniques permit greater numbers of channels to be carried
within existing bandwidth on cable, satellite and other
television distribution systems. These compression techniques,
as well as other technological developments, are applicable to
all video delivery systems, including digital over-the-air
broadcasting, and have the potential to provide vastly expanded
programming to highly targeted audiences. Reduction in the cost
of creating additional channel capacity could lower entry
barriers for new channels and encourage the development of
increasingly specialized niche programming on cable, satellite
and other television distribution systems. This ability to reach
very narrowly defined audiences is expected to increase
competition both for audience and for advertising revenue. We
cannot predict the effect that technological changes will have
on the broadcast television industry or the future results of
our stations.
10
Other sources of competition for audience include
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home entertainment systems (including VCRs, DVDs and playback
systems);
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digital video recorders (DVRs), also known as
personal video recorders (PVRs);
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video-on-demand and television game devices;
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the Internet;
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multipoint distribution systems;
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multichannel multipoint distribution systems or wireless
cable satellite master antenna television systems; and
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other sources of home entertainment.
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Programming.
Competition for non-network programming
involves negotiating with national program distributors or
syndicators that sell first-run and off-network packages of
programming. Our stations compete against other local broadcast
stations for exclusive local access to first-run product (such
as
The Oprah Winfrey Show
). To a lesser extent, we
compete for exclusive local access to off-network reruns (such
as
Seinfeld
). Cable and satellite systems also compete
with local stations for programming, and various national cable
and satellite networks from time to time have acquired programs
that otherwise would have been offered to local television
stations.
Advertising.
Broadcast television stations compete for
advertising revenue and marketing sponsorship with other
broadcast television stations and a stations competitive
edge is in large part determined by the success of its
programming. Broadcast television stations also compete for
advertising revenue with a variety of other media, such as radio
stations, Internet Web sites, print media, direct marketing and
cable and satellite system operators serving the same market.
Since greater amounts of advertising time are available for sale
by independent stations, independent stations typically achieve
a greater proportion of television market advertising revenue
relative to their share of the markets audience. Public
broadcasting outlets in most communities compete with commercial
broadcasters for viewers but not generally for significant
advertising revenue, as public broadcasting outlets generally
operate on a not-for-profit basis and therefore do not generally
solicit commercial advertising.
Federal Regulation of Television Broadcasting
General.
Broadcasting is subject to the jurisdiction of
the FCC under the Communications Act of 1934, as amended, and
most recently amended comprehensively by the Telecommunications
Act of 1996 (the Communications Act). The
Communications Act requires the FCC to regulate broadcasting so
as to serve the public interest, convenience and
necessity. The Communications Act prohibits the operation
of television broadcasting stations except pursuant to licenses
issued by the FCC and empowers the FCC, among other things, to
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issue, renew, revoke and modify broadcasting licenses;
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assign frequency bands;
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determine stations frequencies, locations and
power; and
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regulate the equipment used by stations.
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The Communications Act prohibits the assignment of a license or
the transfer of control of a licensee without the FCCs
prior approval. The FCC also regulates certain aspects of the
operation of cable television systems, direct broadcast
satellite (DBS) systems and other electronic media
that compete with broadcast stations. In addition, although the
FCC has reduced significantly its regulation of broadcast
stations, the FCC continues to regulate matters such as
network-affiliate relations, cable and DBS systems
carriage of television station signals, carriage of syndicated
and network programming on distant stations, political
advertising
11
practices and obscene and indecent programming. In particular,
since January 2004 the FCC has increased its regulatory focus on
indecency, which may impact certain of our programming decisions.
License Renewals.
Under the Communications Act, the FCC
may grant broadcast licenses for terms of eight years. The
Communications Act requires renewal of a broadcast license if
the FCC finds that (i) the station has served the public
interest, convenience and necessity; (ii) there have been
no serious violations of either the Communications Act or the
FCCs rules and regulations by the licensee; and
(iii) there have been no other serious violations that
taken together constitute a pattern of abuse. In making its
determination, the FCC may consider petitions to deny but cannot
consider whether the public interest would be better served by
issuing the license to a person other than the renewal
applicant. In addition, competing applications for the same
frequency may be accepted only after the FCC has denied an
incumbents application for renewal of license.
The following table provides the expiration dates for the full
power station licenses of our owned and managed television
stations:
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Station
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Market
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Expiration of FCC License(1)
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WCVB
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Boston, MA
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April 1, 2007
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WMUR
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Manchester, NH
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April 1, 2007
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WMOR
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Tampa, Fl
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February 1, 2013
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KCRA
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Sacramento, CA
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December 1, 2006
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KQCA
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Sacramento, CA
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December 1, 2006
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WESH
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Orlando, FL
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February 1, 2005*
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WTAE
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Pittsburgh, PA
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August 1, 2007
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WBAL
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Baltimore, MD
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October 1, 2004*
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KMBC
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Kansas City, MO
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February 1, 2006
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KCWE
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Kansas City, MO
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February 1, 2006
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WLWT
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Cincinnati, OH
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October 1, 2005
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WISN
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Milwaukee, WI
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December 1, 2005
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WYFF
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Greenville, SC
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December 1, 2004*
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WPBF
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West Palm Beach, FL
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February 1, 2013
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WDSU
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New Orleans, LA
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June 1, 2005*
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WXII
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Greensboro, NC
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December 1, 2004*
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KOCO
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Oklahoma City, OK
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June 1, 2006
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WGAL
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Lancaster, PA
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August 1, 2007
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KOAT
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Albuquerque, NM
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October 1, 2006
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KOCT (satellite station of KOAT)**
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Carlsbad, NM
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October 1, 2006
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KOVT (satellite station of KOAT)**
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Silver City, NM
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October 1, 2006
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KOFT-DT (satellite station of KOAT)**(2)
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Farmington, NM
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October 1, 2006
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WLKY
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Louisville, KY
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August 1, 2005
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KCCI
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Des Moines, IA
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February 1, 2006
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WMTW
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Portland-Auburn, ME
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April 1, 2007
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KITV
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Honolulu, HI
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February 1, 2007
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KHVO (satellite station of KITV)**
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Hilo, HI
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February 1, 2007
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KMAU (satellite station of KITV)**
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Wailuku, HI
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February 1, 2007
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KETV
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Omaha, NE
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June 1, 2006
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WAPT
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Jackson, MS
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June 1, 2005*
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WPTZ
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Plattsburgh, NY
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June 1, 2007
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Station
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Market
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Expiration of FCC License(1)
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WNNE (satellite station of WPTZ)**
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Burlington, VT
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April 1, 2007
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KHBS
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Fort Smith, AR
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June 1, 2005*
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KHOG (satellite station of KHBS)**
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Fayetteville, AR
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June 1, 2005*
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KSBW
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Monterey-Salinas, CA
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December 1, 2006
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We have filed for renewal of licenses for these stations, and
those applications are pending.
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Satellite stations retransmit the signal of a primary station,
and may offer some locally originated programming.
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(1)
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For more information, please refer to Digital Television
Service below relating to the transition to digital
television.
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(2)
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Our satellite station KOFT-DT in Farmington, NM operates in
digital mode only.
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Ownership Regulation.
The Communications Act and FCC
rules restrict the ownership of broadcast stations. The FCC
limits the ability of individuals and entities to own or have an
official position or ownership interest above a certain level
(an attributable interest) in broadcast stations.
Both Hearst and Pulitzer have attributable interests in our
company that restrict our ability to acquire stations in areas
in which they own newspapers. The FCC is required by law to
evaluate its ownership rules every four years to determine
whether they remain necessary in light of competition. The
Commissions next quadrennial review is scheduled to take
place in 2006. On June 2, 2003, the FCC issued an order
substantially revising its rules. This order was the culmination
of the most comprehensive review of media ownership regulation
in the agencys history, spanning 20 months and
encompassing a public record of more than 520,000 comments. On
June 24, 2004, the United States Court of Appeals for the
Third Circuit issued its decision regarding the FCCs rule
changes. The Court affirmed certain of the rules, but rejected
those affecting ownership of television stations in local
markets as well as the rule regarding ownership of newspapers
and broadcast stations and remanded the matter to the FCC. The
Department of Justice has elected not to seek review of the
decision by the Supreme Court. However, review is being sought
by various parties, including the National Association of
Broadcasters, ABC, NBC, CBS, FOX and Tribune. During the
pendency of further proceedings in the courts and before the
FCC, the FCCs prior ownership rules remain in effect. We
cannot predict what actions the Supreme Court or the FCC will
take in the future or how changes in the rules will impact our
business. The FCCs current ownership rules that are
material to our operations are summarized below:
Local Market Television Ownership.
Under the currently
effective rules, a party may own two television stations without
regard to signal contour overlap provided they are located in
separate Nielsen DMAs. In addition, the rules permit parties in
larger markets to own up to two TV stations in the same DMA so
long as at least eight independently owned and operating
full-power commercial and non-commercial television stations
remain in the market at the time of acquisition and at least one
of the two stations is not among the top four-ranked stations in
the market based on audience share. In addition, without regard
to the number of remaining or independently owned television
stations, the FCC will permit television duopolies within the
same DMA so long as certain signal contours of the stations
involved do not overlap. Satellite stations that
rebroadcast the programming of a parent station will
continue to be exempt from the rule if located in the same DMA
as the parent station. The FCC may grant a waiver of
the local television ownership rule under specified
circumstances. We are currently in compliance with the local
television ownership rule.
The FCCs 2003 rules, which are currently not effective and
remain pending before the courts and the FCC, would permit
parties to own two stations in markets with five or more TV
stations so long as both of the two stations are not among the
top four-ranked stations in the markets based on audience share.
Further, in markets with 18 or more TV stations a party would be
able to own three stations, but only one of these stations could
be among the top-four ranked stations in the market. Under the
2003 rules, the FCC has said that it would also consider, on a
case-by-case basis, requests to waive the top four-ranked
restriction in markets with 11 or fewer television stations.
This rule was rejected by the Third Circuit and is still the
subject of further judicial and administrative proceedings.
13
National Television Ownership Cap.
The national
television ownership rule limits the number of television
stations one entity may own nationally. Under the FCCs old
rules, no entity was permitted to have an attributable interest
in television stations whose audience reach, in the aggregate,
exceeded 35% of all U.S. television households. The
FCCs 2003 rules increased the 35% cap to 45%. However,
Congress later passed, and President Bush signed, a bill into
law on January 23, 2004 that fixed the cap at 39%. We are
in compliance with this statutorily-mandated national ownership
cap.
The FCC currently discounts the audience reach of a UHF station
by 50%. Further, for entities that have attributable interests
in two stations in the same market, the FCC counts the audience
reach of the station in that market only once for national cap
purposes. The FCC is currently studying the UHF discount. The
propriety of the UHF discount will be the subject of further
administrative proceedings, but the rule remains in effect.
Dual Network Rule.
The dual network rule prohibits a
merger between or among four major broadcast television
networks ABC, CBS, FOX and NBC.
Local Radio Ownership.
With respect to radio, the maximum
allowable number of stations that can be commonly owned in a
market varies depending on the number of radio stations within
that market, as determined using a contour-overlap method. In
markets with more than 45 stations, one company may own, operate
or control eight stations, with no more than five in any one
service (AM or FM). In markets of 30-44 stations, one company
may own seven stations, with no more than four in any one
service; in markets of 15-29 stations, one entity may own six
stations, with no more than four in any one service. In markets
with 14 commercial stations or less, one company may own up to
five stations or 50% of all of the stations, whichever is less,
with no more than three in any one service. The FCCs 2003
rules changed the radio market definition from the
contour-overlap method to a more restrictive definition using
Arbitron markets. The new market definition rule was affirmed by
the Third Circuit, and has become effective, but is the subject
of further judicial and administrative proceedings.
Media Cross-Ownership.
The FCCs currently effective
rules prohibit the licensee of an AM, FM, or TV station from
directly or indirectly owning, operating, or controlling a daily
newspaper if the stations specified service contour
encompasses the entire community where the newspaper is
published. The rules also permit cross ownership of radio and
television stations under a graduated test based on the number
of independently owned media voices in the local market. In
large markets, i.e., markets with at least 20 independently
owned media voices, a single entity can own up to one television
station and seven radio stations or, if permissible under the
local television ownership rule (if eight full-power television
stations would remain in the market post transaction), two
television stations and six radio stations.
The FCCs 2003 rules, which are currently not effective and
are pending before the courts and the FCC, would replace the
broadcast-newspaper and the radio-television cross-ownership
rules with the following cross-media limits:
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In markets with three or fewer TV stations, no cross-ownership
would be permitted among TV, radio, and newspapers. A company
could obtain a waiver of that ban if it can show that the
television station does not serve the area served by the
cross-owned property (i.e., the radio station or the newspaper).
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In markets with between four and eight TV stations, combinations
would be limited to one of the following:
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(A) A daily newspaper, one TV station, and up to half of
the radio station limit for that market (i.e., if the radio
limit in the market is six, the company can only own
three), or
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(B) A daily newspaper; and up to the radio station limit
for that market (i.e., no TV stations), or
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(C) Two (or three) TV stations (if permissible under local
TV ownership rule); and up to the radio station limit for that
market (i.e., no daily newspapers).
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In markets with nine or more TV stations, the
newspaper-broadcast cross-ownership ban and the television-radio
cross-ownership ban would be eliminated.
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This rule is still the subject of further administrative and
judicial proceedings.
Cable-Television Cross-Ownership.
In January 2003, the
FCC repealed its rule that had prohibited common control of a
television station and a cable television system in the same
local market. The elimination of the rule would permit the
ownership of a cable system and a television station in the same
local market.
Attribution of Ownership.
Under the FCCs
attribution rules, the following relationships and interests
generally are attributable for purposes of the agencys
broadcast ownership restrictions:
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holders of 5% or more of the licensees voting stock;
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all officers and directors of a licensee and its direct or
indirect parent(s);
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voting stock interests of at least 20%, if the holder is a
passive institutional investor (investment companies, banks,
insurance companies);
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any equity interest in a limited partnership or limited
liability company, unless properly insulated from
management activities; and
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equity and/or debt interests which in the aggregate exceed 33%
of a licensees total assets, if the interest holder
supplies more than 15% of the stations total weekly
programming, or is a same-market broadcast company, cable
operator or newspaper.
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All non-conforming interests acquired before November 7,
1996 are permanently grandfathered and thus do not constitute
attributable ownership interests. There is also an exemption
from attribution for voting stock interests of minority
shareholders in a corporation in which a single shareholder owns
more than 50% of the voting stock. These minority interests are
not attributable unless the minority shareholders
financial interest amounts to over 33% of the companys
total asset value (equity plus debt) and the majority
shareholder is either a major program supplier to the company or
a same-market media entity. Thus, in our case, where Hearst is
the single majority shareholder, ownership of minority stock
interests of up to 33% would not be attributable absent other
factors. A proceeding remains open at the FCC considering the
elimination of the single majority shareholder exception.
Alien Ownership.
The Communications Act of 1934 restricts
the ability of foreign entities or individuals to own or control
broadcast licenses. Non-U.S. citizens, collectively, may
directly or indirectly own or vote up to 20% of the voting stock
of a corporate licensee.
Local Marketing Agreements.
Through an LMA (sometimes
also referred to as a Time Brokerage Agreement or TBA) the
licensee of one station may provide the programming for another
licensees station. Under the FCCs rules, an entity
that owns a television station and programs more than 15% of the
broadcast time on another television station in the same market
is now required to count the LMA station toward its television
ownership limits even though it does not own the station.
Consequently, we cannot enter into an LMA with another
television station in the same market in which we own a
television station if we would not be permitted to acquire that
station under the local television ownership rule.
In adopting these rules concerning LMAs, however, the FCC
provided grandfathering relief for LMAs that were in effect at
the time of the rule change. Television LMAs that were in place
before November 5, 1996, were allowed to continue at least
through the FCCs next comprehensive review and
re-evaluation of its broadcast ownership rules, which is not
currently scheduled to commence until at least 2006. The
Missouri LMA, pursuant to which programming is provided to KCWE
in Kansas City, Missouri, is grandfathered for this period.
Joint Sales Agreements.
The FCC is considering whether to
make attributable agreements by one television station in a
market to sell the advertising inventory of another station in
the same market. Such agreements, known as JSAs, are
presently not attributable for purposes of the local market
television ownership rules. We have JSAs with stations owned by
Paxson Communications in three markets Sacramento,
New Orleans and Winston-Salem. If the FCC were to make JSAs
attributable, we might be required to terminate such sales
arrangements. Although we believe that JSAs are consistent with
the public interest and have so informed the FCC, we cannot
predict what action the FCC will take in the future.
15
Other Regulations, Legislation and Recent Developments
Affecting Broadcast Stations
The 1992 Cable Act.
The FCC has adopted various
regulations to implement provisions of the Cable Television
Consumer Protection and Competition Act of 1992 (1992
Cable Act) which includes provisions respecting the
carriage of television stations signals by cable systems.
These so-called must carry provisions generally
require cable operators to devote up to one-third of their
activated channel capacity to the carriage of local commercial
television stations. The 1992 Cable Act also prohibits cable
operators and other multi-channel video programming distributors
from carrying broadcast signals without obtaining the
stations consent. The must carry and
retransmission consent provisions are related in that a local
television broadcaster, on a cable system-by-cable system basis,
must make a choice once every three years whether to proceed
under the must carry rules or to waive the right to
mandatory but uncompensated carriage and negotiate a grant of
retransmission consent to permit the cable system to carry the
stations signal, in most cases in exchange for some form
of consideration from the cable operator. We have agreements
with Lifetime Entertainment Services, an entity owned 50% by an
affiliate of Hearst and 50% by ABC, whereby (i) we assist
Lifetime in securing distribution and subscribers for the
Lifetime Television, Lifetime Movie Network and/or Lifetime Real
Women programming services; and (ii) Lifetime acts as our
agent with respect to the negotiation of our agreements with
cable, satellite and certain other multi-channel video
programming distributors. See Note 14 to the consolidated
financial statements.
The FCC has ruled that cable systems are required under the
FCCs must carry rules to carry only one analog
broadcast television program stream and program-related content.
Thus, digital services and multiplexed program or data streams
are not required to be carried by cable systems. On
February 10, 2005, the FCC affirmed these prior rulings.
Each of our television licensees has been required to make an
election, in February 2005, as to which current channel
assignment, the analog channel assignment or the digital channel
assignment, each station prefers to operate its digital
television facilities on after the transition to digital
television service is complete and, in certain circumstances, is
providing those stations for which both current channel
assignments are problematic an opportunity to obtain a different
channel assignment at a later date. All of our stations have
made elections for one of the two channels currently assigned to
them, except for WYFF, Greenville, South Carolina, which has
elected to attempt to obtain a different channel assignment at a
later date. Despite this election process, we cannot predict
with certainty what channel the FCC will ultimately assign for
final operation of our digital television facilities, and
changes in channel assignments are likely to require us to incur
additional capital expenditures the extent of which we cannot
estimate at this time.
Digital Television Service.
The FCC has taken a number of
steps to implement digital television service and phase out
analog service in the United States. The FCC has provided
authorized analog television stations with a second channel on
which to broadcast a digital television signal, and has
attempted to provide digital television coverage areas that are
comparable to stations existing analog service areas.
Television licensees may use their digital channels for a wide
variety of services such as high-definition television, multiple
channels of standard definition television programming, audio,
data, and other types of communications, subject to the
requirement that each broadcaster provide at least one free
video channel equal in quality to the current technical standard.
Digital television channels will generally be located in the
range of channels from channel 2 through channel 51. The FCC
required affiliates of ABC, CBS, NBC and FOX in the top 30
markets to begin digital broadcasting by November 1, 1999,
and all other commercial television broadcasters were required
to follow suit by May 1, 2002 or secure an extension of
time to begin digital broadcasting.
We have constructed and commenced DTV broadcast operations at
all of our stations, except WPTZ and one of our satellite
stations (KMAU), which have obtained extensions of time from the
FCC to complete construction or are otherwise not required by
the FCC to have completed construction at the present time.
Because of unique local regulatory requirements relating to land
use, further extensions of time may be required. While we
believe that we possess good cause to justify extensions for
WPTZ and KMAU, we cannot be certain that such extensions can be
secured from the FCC. Additional construction or investment in
equipment will be required at 21 stations (including satellite
stations) to bring them up to full maximum
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authorized power. From 1997 through December 31, 2004, we
have invested approximately $61 million in capital
expenditures related to the digital conversion of our stations.
In general, by July 1, 2005, stations affiliated with the
top four networks in markets 1-100 must be operating at maximum
authorized power, and all other stations must be operating at
maximum authorized power by July 1, 2006.
Current statutory and regulatory plans call for the digital
television transition period to end in the year 2006, at which
time the FCC expects that television broadcasters will cease
analog broadcasting and return their analog channel to the
government, allowing that spectrum to be recovered for other
uses. Under the Balanced Budget Act of 1997, however, the FCC is
authorized to extend the December 31, 2006 deadline for
reclamation of a television stations non-digital channel
if, in any given market: (i) one or more television
stations affiliated with ABC, CBS, NBC or Fox is not
broadcasting digitally, and the FCC determines that such
stations have exercised due diligence in attempting
to convert to digital broadcasting; (ii) digital-to-analog
converter technology is not available in such market; or
(iii) 15% or more of the television households in the
market do not subscribe to a multichannel video service that
carries at least one digital channel from each of the local
stations in that market, and 15% or more of the television
households in the market cannot receive digital signals off the
air using either a set-top converter box for an analog
television set or a new digital television set. Congress is
currently considering whether the transition period should be
extended and, if so, for what length of time.
The implementation of digital television has and will impose
substantial additional costs on television stations because of
the need to replace analog equipment and because some stations
will need to operate at higher utility cost. We can give no
assurance that our stations will be able to increase revenue to
offset these costs. In addition, the Telecommunications Act of
1996 allows the FCC to charge a spectrum fee to broadcasters who
use the digital spectrum for purposes other than free,
over-the-air broadcasting. The FCC has adopted rules that
require broadcasters to pay a fee of 5% of gross revenue
received from ancillary or supplementary uses of the digital
spectrum for which they charge subscription fees, excluding
revenue from the sale of commercial time. We cannot predict what
future actions the FCC might take with respect to digital
television, nor can we predict the effect of the FCCs
present digital television implementation plan or such future
actions on our business. We have incurred considerable expense
in the conversion of digital television and are unable to
predict the extent or timing of consumer demand for any such
digital television services.
To develop business models for use of the digital spectrum our
stations possess, we have entered into a joint venture with NBC
Universal to launch the first ever 24/7, all digital
national-local broadcast network, NBC Weather Plus, at certain
of our stations, and have an agreement with USDTV through which
USDTV uses a portion of our spectrum to transmit an over-the-air
subscription television service at one of our stations. See
Digital Spectrum Initiatives.
Direct Broadcast Satellite Systems.
There are currently
in operation several DBS systems that serve the United States.
DBS systems provide programming on a subscription basis to those
who have purchased and installed a satellite signal receiving
dish and associated decoder equipment, in competition with our
broadcast stations.
In November 1999, Congress enacted the Satellite Home Viewer
Improvement Act of 1999 (SHVIA), which established a
compulsory copyright licensing system for the satellite
distribution of local television station signals to DBS viewers
in each DMA. Under SHVIA, a satellite carrier is required to
retransmit the signals of all local television stations in a DMA
(with minor exceptions that do not apply to our stations) if the
satellite carrier chooses to retransmit the signal of even one
local television station in that DMA. Similar to the cable
must carry/retransmission consent regime, television
station licensees can opt for mandatory carriage or for
retransmission consent. Our agreements with Lifetime also apply
to the grant of DBS retransmission consent. All of our stations
are currently distributed by at least one DBS system.
In December 2004, Congress enacted the Satellite Home Viewer
Extension and Reauthorization Act of 2004 (SHVERA).
SHVERA, as had SHVIA before it, extended the separate compulsory
copyright license that permits satellite carriers to retransmit
distant network signals to unserved households (i.e., those
households that do not receive a signal of Grade B intensity
from a local network affiliate); this extension is until
December 31, 2009. SHVERA also created a compulsory
copyright license that permits satellite carriers
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to retransmit the out-of-market signal of a station that is
significantly viewed in the local DMA under certain
circumstances. In addition, SHVERA established a framework to
govern the satellite retransmission of digital television
signals. Finally, SHVERA also contained provisions that may
increase the satellite distribution of our stations in New
Hampshire (WMUR), Vermont (WNNE) and Hawaii (KITV).
Employees
As of December 31, 2004, we had approximately
2,957 full-time employees and 376 part-time employees.
A total of approximately 928 of our employees are represented by
five unions (the American Federation of Television and Radio
Artists, the International Brotherhood of Electrical Workers,
the International Alliance of Theatrical Stage Employees, the
Directors Guild of America, and the National Association of
Broadcast Electrical Technicians). We have not experienced any
significant labor problems, and believe that our relations with
our employees are satisfactory.
Available Information
We maintain an Internet Web site at
www.hearstargyle.com
.
We make available, free of charge, on our Web site, our annual
report on Form 10-K, quarterly reports on Form 10-Q,
current reports on Form 8-K, and amendments to those
reports filed or furnished pursuant to Section 13(a) or
15(d) of the Securities Exchange Act of 1934 as soon as
reasonably practicable after we electronically file those
materials with, or furnish them to, the SEC.
Our Code of Business Conduct and Ethics, our Corporate
Governance Guidelines, our Audit Committee Charter and our
Compensation Committee Charter are also posted to the corporate
governance section of our Web site. In addition, you may obtain
a free copy of our Code of Business Conduct and Ethics, our
Corporate Governance Guidelines, or our Board committee charters
that we file on our Web site by writing to us at Hearst-Argyle
Television, Inc., 888 Seventh Avenue, New York, New York 10106,
Attention: Corporate Secretary.
We also make available on our Web site news releases, earnings
releases, archived audio Web casts, forthcoming corporate events
and lists of equity and debt securities analysts who follow our
company.