On August 27, 2004, Franklin Electric Co., Inc. announced that it will begin selling its submersible motor products in North America directly to water systems distributors in addition to its existing original equipment manufacturer (OEM) customers. The Company also announced that it had entered into a definitive agreement to acquire the assets of JBD, Inc, the former Jacuzzi Brand pump company, based in Little Rock, Arkansas.

A copy of the press release issued by the Company in connection with these announcements is filed as Exhibit 99 to this report and is incorporated herein by reference.