In this prospectus, unless the context
indicates or requires otherwise, (i) Emmis Communications
Corporation and its subsidiaries, including Emmis Operating
Company, are referred to collectively as we,
us, our company or Emmis,
(ii) Emmis Communications Corporation, the parent company
and a guarantor of the notes, is referred to as Emmis
Communications and (iii) Emmis Operating Company, the
issuer of the initial notes and the exchange notes, is referred
to as Emmis Operating Company or the
issuer. The following summary highlights basic
information about Emmis and this offering. It may not contain
all of the information that is important to you. For a more
comprehensive understanding of our company and the offering, you
should read this entire document, including Risk
Factors, and the documents incorporated by reference.
Certain statements in this Prospectus Summary are
forward-looking statements. See Cautionary Statement
Regarding Forward-Looking Statements. Unless otherwise
indicated, all financial information in this prospectus is for
Emmis Communications and its subsidiaries.
The term initial notes refers to
the 6 7/8% Senior Subordinated Notes due 2012 that were
issued on May 10, 2004 in a private offering. The term
exchange notes refers to the 6 7/8% Senior
Subordinated Notes due 2012 offered with this prospectus. The
term notes refers to the initial notes and the
exchange notes, collectively.
Our Company
We are a diversified media company with radio
broadcasting, television broadcasting and magazine publishing
operations. We operate the ninth largest publicly traded radio
portfolio in the United States based on total listeners. We own
and operate six FM radio stations serving the nations top
three markets New York, Los Angeles and Chicago.
Additionally, we own and operate seventeen FM and four AM radio
stations with strong positions in Phoenix, St. Louis, Austin (we
have a 50.1% controlling interest in our radio stations located
there), Indianapolis and Terre Haute. We also own and operate a
leading portfolio of television stations covering geographically
diverse mid-sized markets in the U.S., as well as the large
markets of Portland and Orlando. The sixteen television stations
we own and operate have a variety of network affiliations,
including five with CBS, five with FOX, three with NBC, one with
ABC and two with WB. In the fiscal year ended February 29,
2004, we generated net revenues of $591.9 million, net
income of $2.3 million and EBITDA of $147.1 million.
Our focus is on maintaining our leadership
position in broadcasting by continuing to enhance the operating
performance of our broadcast properties, and by acquiring
underdeveloped properties that offer the potential for
significant improvements through the application of our
operational expertise. We have created top performing radio
stations that rank, in terms of primary demographic target
audience share, among the top ten stations in the New York, Los
Angeles and Chicago radio markets according to the Fall 2003
Arbitron Survey. We believe that this strong large market radio
presence and our diversity of station formats make us attractive
to a broad base of radio advertisers and reduce our dependence
on any one economic sector or specific advertiser. We seek to be
the largest local television presence in our television markets
by combining network-affiliated programming with leading local
news. We have created television stations with a strong local
brand within the stations market, allowing
viewers and advertisers to identify with the station while
building the stations franchise value. We have generally
improved the profitability of our television stations since our
acquisition of them by applying the focused research and
marketing techniques we utilize successfully in our radio
operations and by concentrating our sales efforts locally.
In addition to our domestic radio and TV
broadcasting properties, we operate a news information radio
network in Indiana, publish
Texas Monthly, Los Angeles,
Atlanta, Indianapolis Monthly, Cincinnati
and
Country
Sampler
and related magazines, and operate an international
radio business. Internationally, we operate nine FM radio
stations in the Flanders region of Belgium and have a 59.5%
interest in a national top-ranked radio station in Hungary. In
May of 2004, we sold our
1
75% interest in two radio stations in Buenos
Aires, Argentina. We also engage in various businesses ancillary
to our broadcasting business, such as consulting and broadcast
tower leasing.
Our Station Portfolio
The following tables set forth selected
information about our radio and television station portfolios.
Radio Portfolio
In the following table, Market Rank by
Revenue is the ranking of the market revenue size of the
principal radio market served by the station among all radio
markets in the United States. Market revenue and ranking figures
are from BIAs Investing in Radio 2004 (1st Edition).
Ranking in Primary Demographic Target is the ranking
of the station among all radio stations in its market based on
the Fall 2003 Arbitron Survey. A t indicates the
station tied with another station for the stated ranking.
Station Audience Share represents a percentage
generally computed by dividing the average number of persons
over age 12 listening to a particular station during specified
time periods by the average number of such persons for all
stations in the market area as determined by Arbitron.
Ranking in
Market
Primary
Primary
Station
Rank by
Demographic
Demographic
Audience
Station and Market
Revenue
Format
Target Ages
Target
Share
Los Angeles, CA
1
KPWR-FM
Hip-Hop/R&B
18-34
1
5.1
KZLA-FM
Country
25-54
12
2.6
New York, NY
2
WQHT-FM
Hip-Hop
18-34
1
4.7
WRKS-FM
Classic Soul/Todays R&B
25-54
3
4.4
WQCD-FM
Smooth Jazz
25-54
8t
3.5
Chicago, IL
3
WKQX-FM
Alternative Rock
18-34
6
2.0
Phoenix, AZ
14
KKFR-FM
Rhythmic CHR
18-34
4
4.0
KTAR-AM
News/Talk/Sports
35-64
7
4.3
KKLT-FM
Adult Contemporary
25-54
12
3.0
KMVP-AM
Sports
25-54
23
1.2
St. Louis, MO
20
KPNT-FM
Alternative Rock
18-34
1
4.8
KIHT-FM
Classic Hits
25-54
2t
4.1
KSHE-FM
Album Oriented Rock
25-54
4t
4.6
WRDA-FM
New Standards
25-54
15
1.6
KFTK-FM
Talk
25-54
19
1.5
Indianapolis, IN
31
WIBC-AM
News/Talk/Sports
35-64
4
6.0
WNOU-FM
CHR
18-34
5
5.0
WYXB-FM
Soft Adult Contemporary
25-54
5t
4.6
WENS-FM
Adult Contemporary
25-54
13t
1.7
2
Ranking in
Market
Primary
Primary
Station
Rank by
Demographic
Demographic
Audience
Station and Market
Revenue
Format
Target Ages
Target
Share
Austin, TX
37
KDHT-FM
Rhythmic CHR
18-34
1
5.5
KLBJ-AM
News/Talk
25-54
3
6.0
KLBJ-FM
Album Oriented Rock
25-54
4
4.5
KGSR-FM
Adult Alternative
25-54
5
3.9
KROX-FM
Alternative Rock
18-34
7t
2.7
KEYI-FM
Oldies
25-54
10
3.4
Terre Haute, IN
223
WTHI-FM
Country
25-54
1
20.8
WWVR-FM
Classic Rock
25-54
3
9.2
Television Portfolio
In the following table, DMA Rank is
estimated by the A.C. Nielsen Company (Nielsen) as
of January 2004. Rankings are based on the relative size of a
stations market among the 210 generally recognized
Designated Market Areas (DMAs), as defined by
Nielsen. Number of Stations in Market represents the
number of television stations (Reportable Stations)
designated by Nielsen as local to the DMA, excluding
public television stations and stations which do not meet
minimum Nielsen reporting standards (i.e., a weekly cumulative
audience of less than 2.5%) for reporting in the Sunday through
Saturday, 9:00 a.m. to midnight time period. Station
Rank reflects the stations rank relative to other
Reportable Stations based upon the DMA rating as reported by
Nielsen from 9:00 a.m. to midnight, Sunday through Saturday
during February 2004. A t indicates the station
tied with another station for the stated ranking. Station
Audience Share reflects an estimate of the share of DMA
households viewing television received by a local commercial
station in comparison to other local commercial stations in the
market as measured from 9:00 a.m. to midnight, Sunday
through Saturday.
Number of
Station
Metropolitan
DMA
Affiliation/
Stations
Station
Audience
Affiliation
Television Station
Area Served
Rank
Channel
in Market
Rank
Share
Expiration
WKCF-TV
Orlando, FL
20
WB/18
5
5
5
December 31, 2009
KOIN-TV
Portland, OR
24
CBS/6
6
2
12
September 18, 2006
WVUE-TV
New Orleans, LA
42
Fox/8
6
3
9
March 5, 2006
KRQE-TV
Albuquerque, NM
49
CBS/13
6
2t
10
September 18, 2006
WALA-TV
Mobile, AL/ Pensacola, FL
62
Fox/10
5
4
9
August 24, 2006
WBPG-TV
Mobile, AL/ Pensacola, FL
62
WB/55
5
N/A
2
August 31, 2006
WSAZ-TV
Huntington, WV Charleston, WV
63
NBC/3
4
1
21
January 1, 2009
KSNW-TV
Wichita, KS
67
NBC/3
5
2
14
January 1, 2009
WLUK-TV
Green Bay, WI
68
Fox/11
4
4
9
November 1, 2005
WFTX-TV
Fort Myers, FL
70
Fox/36
5
4
6
N/A
KGUN-TV
Tucson, AZ
71
ABC/9
6
3
12
February 6, 2005
KHON-TV
Honolulu, HI
72
Fox/2
5
1
15
August 2, 2006
KGMB-TV
Honolulu, HI
72
CBS/9
5
2
14
September 18, 2006
KMTV-TV
Omaha, NE
77
CBS/3
5
2
15
September 18, 2006
KSNT-TV
Topeka, KS
137
NBC/27
4
2
13
January 1, 2009
WTHI-TV
Terre Haute, IN
148
CBS/10
3
1
23
December 31, 2005
3
Business Strategy
We are committed to maintaining our leadership
position in broadcasting, enhancing the performance of our
broadcast and publishing properties, and distinguishing
ourselves through the quality of our operations. Our strategy is
focused on the following operating principles:
Develop Innovative Local
Programming.
We believe that knowledge
of local markets and innovative programming developed to target
specific demographic groups are the most important determinants
of individual radio and television station success. We conduct
extensive market research to identify underserved segments of
our markets and to assure that we are meeting the needs of our
target audience. Utilizing the research results, we concentrate
on providing a focused programming format carefully tailored to
the demographics of our markets and our audiences
preferences. Our local sales force has capitalized on our local
presence to increase the percentage of our net revenues from
local advertising. Historically, local advertising revenues have
been a more stable revenue source for the broadcast industry and
we believe local sales will continue to be less susceptible to
economic swings than national sales.
Focus Our Sales And Marketing
Efforts.
We design our local and
national sales efforts based on advertiser demand and our
programming compared to the competitive formats within each
market. We provide our sales force with extensive training and
the technology for sophisticated inventory management
techniques, which provide frequent price adjustments based on
regional and market conditions. Our sales philosophy is to
maintain the price integrity of our available inventory. We will
accept a lower sell-out percentage in periods of weak advertiser
demand instead of cutting price to fill all available inventory.
Additional company resources have been allocated to locate,
hire, train and retain top sales people. Under the Emmis Sales
Assault Plan, a company-wide initiative geared toward attracting
and developing sales leaders in the radio, television and
magazine industries, we have added and trained scores of sales
people in the last two fiscal years, which was incremental
to hirings in the normal course of business. As a result, we
have significantly increased our share of local television
revenues and maintained our share of local radio revenues,
despite direct format attacks from competitors in our
New York and Chicago markets.
Develop Strong Local Identities For Our
Television Stations
. We strive to
create television stations with a strong local brand
within the stations market, allowing viewers and
advertisers to identify with the station while building the
stations franchise value. We believe that aggressive
promotion and strong local station management, strategies which
we have found successful in our radio operations, are critical
to the creation of strong local television stations as well.
Additionally, we believe that the production and broadcasting of
local news and events programming can be an important link to
the community and an aid to the stations efforts to expand
its viewership. Local news and events programming can provide
access to advertising sources targeted specifically to the local
or regional community. We believe that strong local news
generates high viewership and results in higher ratings both for
programs preceding and following the news.
Pursue Strategic
Acquisitions.
We have built our
portfolio by selectively acquiring underdeveloped media
properties in desirable markets at reasonable purchase prices
where our experienced management team has been able to enhance
value. We have been successful in acquiring these types of media
properties and improving their ratings, revenues and cash flow
with our marketing focus and innovative programming expertise.
We intend to continue to selectively acquire media properties in
desirable markets to create value by developing those properties
to increase their cash flow. We find underdeveloped properties
particularly attractive because they offer greater potential for
revenue and cash flow growth through the application of our
operational experience.
4
Encourage A Performance-Based, Entrepreneurial
Management Approach.
We believe that
broadcasting is primarily a local business and that much of its
success is the result of the efforts of regional and local
management and staff. We have attracted and retained an
experienced team of broadcast professionals who understand the
viewing and listening preferences, demographics and competitive
opportunities of their particular market. Our decentralized
approach to station management gives local management oversight
of station spending, long-range planning and resource allocation
at their individual stations, and rewards all employees based on
those stations performance. In addition, we encourage our
managers and employees to own a stake in the company, with most
of our full-time employees having an equity ownership position
in Emmis. We believe that our performance-based, entrepreneurial
management approach has created a distinctive corporate culture,
making Emmis a highly desirable employer in the broadcasting
industry and significantly enhancing our ability to attract and
retain experienced and highly motivated employees and management.
Recent Developments
In May of 2004, we sold our controlling interest
in Votionis, S.A., which owns and operates two radio stations in
Buenos Aires, Argentina, to our minority partners for
approximately $7.3 million in cash. The net proceeds from
the sale will be used to repay indebtedness outstanding under
our credit agreement. We acquired our interest in Votionis in
November 1999. In October 2003, we exercised our right to
purchase the equity interests of our minority partners. During
negotiations with our minority partners, we instead elected to
sell our controlling interest. We recorded a loss from
discontinued operations of approximately $10.4 million in
the fiscal quarter ended February 29, 2004. The Argentine
peso substantially devalued relative to the U.S. dollar
early in 2002. The loss is primarily attributable to the
devaluation of the peso. Historically, Votionis was included in
the radio reporting segment.
Over the last several years, like other
broadcasters, we have made investments in the digital spectrum
of our television stations. We are currently exploring
strategies to monetize this investment. In particular, we
recently announced that we are working with other leading
broadcasters to explore the pooling of digital spectrum to
create a low-cost alternative to cable.
The Issuer
The exchange notes will be issued by Emmis
Operating Company, a wholly-owned, direct subsidiary of Emmis
Communications. Emmis Communications is a holding company and
conducts substantially all of its business operations through
Emmis Operating Company and its subsidiaries.
The Refinancing Transactions
This offering of the initial notes was part of a
refinancing involving Emmis Communications and Emmis Operating
Company. Concurrently with the closing of the offering of the
initial notes, we entered into a new credit facility (which
consisted of a revolving credit facility of $350.0 million
and a term loan facility of $675.0 million).
We used the proceeds from the offering of the
initial notes, the borrowings under our new credit facility and
cash on hand to:
refinance all of the outstanding indebtedness
under our former credit facility;
repurchase or redeem all of Emmis Operating
Companys 8 1/8% Senior Subordinated Notes due 2009;
5
repurchase $222.3 aggregate accreted value of
Emmis Communications 12 1/2% Senior Discount Notes
due 2011; and
pay transaction fees, tender premiums and
expenses related to these transactions.
On April 14, 2004, we commenced tender
offers to repurchase Emmis Operating Companys 8 1/8%
Senior Subordinated Notes and Emmis Communications
12 1/2% Senior Discount Notes. We offered a cash purchase
price (including a consent payment) of $1,043.13 per $1,000
principal amount plus accrued but unpaid interest for the
8 1/8% Senior Subordinated Notes and $1,007.50 per $1,000
principal amount at maturity for the 12 1/2% Senior
Discount Notes. We redeemed 99.5% of the outstanding
12 1/2% Senior Discount Notes ($223.4 million of
accreted value at February 29, 2004.) Following the closing
of the tender offers, we redeemed any 8 1/8% Senior
Subordinated Notes which remained outstanding.
The offering of the initial notes, the entering
into of the new credit facility and the use of net proceeds from
the offerings and the initial borrowings under our new credit
facility as outlined above are referred to collectively as the
Refinancing Transactions. The Refinancing
Transactions are further described under Use of
Proceeds. The Refinancing Transactions are expected to
result in annual interest expense savings of $28.0 million.
A 1/8% variance in interest rates would affect our
annual interest expense by $1.2 million.