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The following is an excerpt from a 8-K SEC Filing, filed by EINSTEIN NOAH BAGEL CORP on 12/10/1997.
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EINSTEIN NOAH BAGEL CORP - 8-K - 19971210 - EXHIBIT_10

EXHIBIT 10.2


LIMITED PARTNERSHIP AGREEMENT

OF

EINSTEIN/NOAH BAGEL PARTNERS, L.P.


Dated as of December 5, 1997


TABLE OF CONTENTS

ARTICLE I.........................................................................................................2

         Section 1.1          Definitions.........................................................................2

ARTICLE II........................................................................................................9

         Section 2.1          Formation of the Partnership........................................................9
         Section 2.2          Partnership Name....................................................................9
         Section 2.3          Purposes of the Partnership.........................................................9
         Section 2.4          Title to Partnership Property......................................................10
         Section 2.5          Effective Date.....................................................................10
         Section 2.6          Registered Office; Principal Place of Business.....................................10
         Section 2.7          Qualifications in Other Jurisdictions..............................................10

ARTICLE III......................................................................................................11

         Section 3.1          Term of Partnership................................................................11

ARTICLE IV.......................................................................................................11

         Section 4.1          Capital Contributions of the Partners..............................................11
         Section 4.2          Withdrawal and Return of Capital...................................................11
         Section 4.3          Interest on Capital................................................................11
         Section 4.4          Capital Accounts...................................................................11
         Section 4.5          Incorporation and Public Offering..................................................12
         Section 4.6          Right to Require Termination.......................................................13
         Section 4.7          Fund Put Right.....................................................................14
         Section 4.8          Registration of ENBC Common Stock..................................................16
         Section 4.9          Registration Procedures............................................................18
         Section 4.10         Registration Expenses..............................................................22
         Section 4.11         Indemnification....................................................................22
         Section 4.12         Additional Capital.................................................................24
         Section 4.13         Partnership Repurchase Right.......................................................25
         Section 4.14         Change in Control..................................................................25


ARTICLE V........................................................................................................26

         Section 5.1          Allocation of Profits and Losses...................................................26
         Section 5.2          Special Allocations................................................................26
         Section 5.3          Allocation of Tax Credits..........................................................27
         Section 5.4          Section 704(c) Allocations.........................................................27
         Section 5.5          Certain Other Allocation Rules.....................................................28
         Section 5.6          Special Allocation of Recapture....................................................28
         Section 5.7          Allocations to the General Partner.................................................28

ARTICLE VI.......................................................................................................29

         Section 6.1          Distributions......................................................................29
         Section 6.2          Distributions for Tax Purposes.....................................................29
         Section 6.3          Restrictions on Distributions......................................................30
         Section 6.4          Payment and Withholding of Certain Taxes...........................................30

ARTICLE VII......................................................................................................31

         Section 7.1          Rights and Obligations of Limited Partners.........................................31
         Section 7.2          Conduct of Other Business Activities by the Partners...............................31
         Section 7.3          Assignments by Partners............................................................33
         Section 7.4          Admission of Additional Partners...................................................35
         Section 7.5          Resignation of Partners Prohibited.................................................35

ARTICLE VIII.....................................................................................................35

         Section 8.1          Management of the Partnership......................................................35
         Section 8.2          Certain Obligations of General Partner.............................................39
         Section 8.3          Liability of General Partner for Certain Acts
                                 or Omissions....................................................................40
         Section 8.4          Indemnification....................................................................40
         Section 8.5          General Partner as Limited Partner.................................................42
         Section 8.6          Tax Matters Partner................................................................43

ARTICLE IX.......................................................................................................43

         Section 9.1          Dissolution of Partnership.........................................................43
         Section 9.2          Final Accounting...................................................................44
         Section 9.3          Liquidation; Distribution..........................................................44
         Section 9.4          Termination........................................................................45

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ARTICLE X........................................................................................................45

         Section 10.1         Notices............................................................................45
         Section 10.2         Governing Law......................................................................45
         Section 10.3         Amendments.........................................................................45
         Section 10.4         Power of Attorney..................................................................46
         Section 10.5         Successors and Assigns.............................................................47
         Section 10.6         Counterparts.......................................................................47
         Section 10.7         Fiscal Year........................................................................47
         Section 10.8         Modifications to be in Writing.....................................................47
         Section 10.9         Action for Partition or Distribution in Kind.......................................47
         Section 10.10        Captions...........................................................................47
         Section 10.11        Pronouns and Plurals...............................................................47
         Section 10.12        Validity and Severability..........................................................47
         Section 10.13        Statutory References...............................................................48
         Section 10.14        Primacy of Certain Agreements......................................................48

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LIMITED PARTNERSHIP AGREEMENT

of

EINSTEIN/NOAH BAGEL PARTNERS, L.P.

This Limited Partnership Agreement (the "Agreement") of Einstein/Noah Bagel Partners, L.P. (the "Partnership") is made as of December 5, 1997, by and among the persons whose names are set forth on Schedule A hereto (the "Parties").

Recitals

WHEREAS, the Parties are members of a Delaware limited liability company known as "Noah's Pacific, L.L.C." (the "Company"). The Members and Manager of the Company have now determined to convert the Company to a Delaware limited partnership pursuant to Section 18-216 of the Delaware Limited Liability Company Act and Section 17-217 of the Delaware Revised Uniform Limited Partnership Act (the "Act"). Pursuant to Section 17-217, the Members and Manager of the Company hereby adopt this Limited Partnership Agreement to provide for the regulation of the affairs of the Partnership.

WHEREAS, pursuant to an Agreement and Plan of Merger, dated as of the date hereof, by and among the Company, Colonial Bagels, L.P., Great Lakes Bagels, L.P., Gulfstream Bagels, L.P. and Sunbelt Bagels, L.L.C. (the "Area Developers"), each of the Area Developers (other than the Company) will be merged with and into the Partnership with the Partnership as the surviving entity; and

WHEREAS, the Parties desire to form the Partnership in order to conduct the businesses previously conducted by the Area Developers (the "Business").

NOW, THEREFORE, in consideration of the mutual covenants and agreements herein set forth, the Parties hereby agree as follows:


ARTICLE I

Section 1.1 Definitions. When used in this Agreement the following terms shall have the meanings set forth below:

"Act" means the Delaware Revised Uniform Limited Partnership Act as in effect from time to time.

"Affiliate" means, with respect to any Person, any other Person directly or indirectly controlling, controlled by, or under common control with, such Person; for purposes of this definition, "control" of a Person shall mean the possession, directly or indirectly, of the power to direct or cause the direction of the management and policies of such Person, whether through the ownership of voting securities or otherwise.

"Agreement" means this Limited Partnership Agreement, as from time to time amended.

"Area Development Agreement" means the amended and restated area development agreement dated as of the date hereof between ENBC and the Partnership, as it may be amended or amended and restated from time to time.

"Assignee" means a person to whom an interest in the Partnership has been transferred in accordance with the provisions of this Agreement but who has not been admitted as a substitute or additional Partner.

"Available Cash" means, with respect to any fiscal year, the sum of (i) all cash receipts of the Partnership during such fiscal year (excluding for this purpose Capital Contributions, including without limitation any payments on notes delivered pursuant to Section 4.1), and (ii) all reductions made by the General Partner during such fiscal year in reserves established as hereinafter provided, less the sum of (i) all cash operating expenditures, all cash debt service payments (including payments of principal and interest and penalties, if any), and all Tax Distributions and (ii) all additions to reserves during such fiscal year deemed reasonably appropriate by the General Partner, including reserves for capital expenditures, working capital and contingent liabilities.

"Bankruptcy" means the occurrence of any event or action described in Section 17-402A(4) of the Act with respect to the General Partner or any other Person.

"Capital Account" of a Partner means the Capital Account established for such Partner under Section 4.4.

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"Capital Contribution" means, with respect to any Partner or Assignee, the amount of cash and the fair market value of any property other than cash contributed by the Partner or Assignee (or its predecessor in interest) to the Partnership.

"Change in Control" shall have the meaning ascribed to it 4.14.

"Code" means the Internal Revenue Code of 1986, as amended.

"Commission" shall have the meaning ascribed to it in Section 4.8.

"Covered Capacities" shall have the meaning ascribed to it in
Section 8.4.

"Credit Agreement" means ENBC's Credit Agreement with Bank of America National Trust and Savings Association, LaSalle National Bank and General Electric Capital Corporation in effect on the date hereof.

"Deferral Period" shall have the meaning ascribed to it in
Section 4.8(c).

"Depreciation" means, for each fiscal year or other period, an amount equal to the depreciation, amortization or other cost recovery deduction allowable with respect to an asset for such year or other period, except that if the Gross Asset Value of an asset differs from its adjusted basis for Federal income tax purposes at the beginning of such year or other period, Depreciation shall be an amount which bears the same ratio to such beginning Gross Asset Value as the Federal income tax depreciation, amortization or other cost recovery deduction for such year or other period bears to such beginning adjusted tax basis.

"Development Schedule" shall have the meaning ascribed to it in the Area Development Agreement.

"Dissolution" of a Partner which is not a natural person means that such Partner has terminated its existence, wound up its affairs and dissolved.

"Distribution" means, with respect to any Partner, the amount of cash and the fair market value of any property other than cash distributed by the Partnership to the Partner.

"ENBC" means Einstein/Noah Bagel Corp., a Delaware corporation.

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"ENBC Note" means the Note, as defined in the Secured Loan Agreement, as it may be amended or amended and restated from time to time (and any other note that may be substituted therefor).

"Einstein/Noah Bagel Partners" means Einstein/Noah Bagel Partners, L.P., a Delaware limited partnership.

"Einstein/Noah Bagel Partners, Inc." means Einstein/Noah Bagel Partners, Inc., a wholly owned subsidiary of ENBC.

"Fund" means Bagel Store Development Funding, L.L.C., a Delaware limited liability company.

"Fund Put Right" shall have the meaning ascribed to it in
Section 4.5.

"General Partner" means, as of any particular time, Einstein/Noah Bagel Partners, Inc., or such other Person who is at such time a general partner of the Partnership.

"General Partner Units" means Units in the Partnership held by the General Partner as a general partner.

"Gross Asset Value" means, with respect to any asset, the adjusted basis for Federal income tax purposes of such asset, except as follows:

(a) The initial Gross Asset Value of any asset contributed by a Partner to the Partnership shall be the fair market value of such asset, as determined by the contributing Partner and the Partnership.

(b) The Gross Asset Values of all Partnership assets shall be adjusted to equal their respective fair market values, as determined by the General Partner, as of the following times: (a) the acquisition of an additional interest in the Partnership by any new or existing Partner in exchange for more than a de minimis Capital Contribution; (b) the distribution by the Partnership to a Partner of more than a de minimis amount of property as consideration for an interest in the Partnership; and (c) the liquidation of the Partnership within the meaning of Section 1.704-1(b)(2)
(ii)(g) of the Treasury Regulations; provided, however, that adjustments pursuant to clauses (a) and (b) above shall be made only if the General Partner reasonably determines that such adjustments are necessary or appropriate to reflect the relative economic interests of the Partners. The Gross Asset Values of any Partnership assets distributed to any Partner shall be the fair market value of such asset on the date of distribution; and The Gross Asset Values of Partnership assets shall be increased (or decreased) to reflect any adjustments to the adjusted basis of

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such assets pursuant to Section 734(b) or Section 743(b) of the Code, but only to the extent that such adjustments are taken into account in determining Capital Accounts pursuant to Section 1.074-1(b)(2)(iv)(m) of the Treasury Regulations and Section 5.2(d). If the Gross Asset Value of an asset has been determined or adjusted pursuant to clauses (a) or (b), above, such Gross Asset Value shall thereafter be adjusted in the same manner as would the asset's basis for federal income tax purposes except that in lieu of regular depreciation, the Partnership shall take deductions for Depreciation.

"Holders" shall have the meaning ascribed to it in Section 4.8.

"Incorporation" shall have the meaning ascribed to it in
Section 4.5.

"IPO Consent" shall have the meaning ascribed to it in Section 4.5.

"IPO Notice" shall have the meaning ascribed to it in Section 4.5.

"Issue Date" shall have the meaning ascribed to it in Section 4.8.

"License Agreement" means any license agreement between ENBC and the Partnership.

"License Termination" shall have the meaning ascribed to it in Section 4.6.

"Limited Partner Units" means Units in the Partnership held by a partner who is not a general partner.

"Majority Interest" means, with respect to any group of Partners as of any particular time, Partners in such group whose Units (including both General Partner Units and Limited Partner Units except as otherwise specifically provided) at such time exceed one-half of the outstanding Units of all Partners in such group at such time.

"Newco" shall have the meaning ascribed to it in Section 4.5.

"Notice Holder" shall have the meaning ascribed to it in
Section 4.8(b).

"Nonrecourse Deductions"shall have the meaning ascribed to it in Section 1.704-2 (b)(1) of the Treasury Regulations.

"Other Business Entity" shall have the meaning ascribed to it in Section 17-211 of the Act.

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"Partner" means Persons named as partners of the Partnership on Schedule A hereto and includes Persons admitted as additional Partners or substitute Partners pursuant to the provisions of this Agreement.

"Partner Nonrecourse Debt" shall have the meaning ascribed to it in Section 1.704-2(b)(4) of the Treasury Regulations.

"Partner Nonrecourse Deductions" has the meaning set forth in
Section 1.704-2(i)(2) of the Treasury Regulations.

"Partnership" means the limited partnership formed hereby.

"Partnership Value" shall have the meaning ascribed to it in
Section 4.7(b).

"Person" means an individual, corporation, partnership, limited liability partnership, association, trust, joint venture, unincorporated organization, other entity or group.

"Profits" or "Losses" means, for each fiscal year or other period, an amount equal to the Partnership's taxable income or loss for such year or period, determined in accordance with Section 703(a) of the Code (for this purpose, all items of income, gain, loss, or deduction required to be stated separately pursuant to Section 703(a)(1) of the Code shall be included in taxable income or loss), with the following adjustments:

(i) any income of the Partnership that is exempt from federal income tax and not otherwise taken into account in computing Profits or Losses pursuant to this definition shall be added to such taxable income or loss;

(ii) any expenditures of the Partnership described in Code Section 705(a)(2)(B) or treated as
Section 705(a)(2)(B) expenditures pursuant to Section 1.704- 1(b)(2)(iv)(i) of the Treasury Regulations and not otherwise taken into account in computing Profits or Losses pursuant to this definition shall be subtracted from such taxable income or loss;

(iii) in the event the Gross Asset Value of any Partnership asset is adjusted pursuant to clause (ii) or
(iii) of the definition of "Gross Asset Value", the amount of such adjustment shall be taken into account as gain or loss from the disposition of such asset for purposes of computing Profits or Losses;

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(iv) gain or loss resulting from any disposition of any property of the Partnership with respect to which gain or loss is recognized for Federal income tax purposes shall be computed by reference to the Gross Asset Value of the property disposed of, notwithstanding that the adjusted tax basis of such property differs from its Gross Asset Value; and

(v) in lieu of the depreciation, amortization and other cost recovery deductions taken into account in computing such taxable income or loss, there shall be taken into account Depreciation for such fiscal year or other period, computed in accordance with the definition of "Depreciation."

"Prospectus" shall have the meaning ascribed to it in Section 4.8(b).

"Public Offering" shall have the meaning ascribed to it in
Section 4.5.

"Put Date" shall have the meaning ascribed to it in Section 4.7(b).

"Put Notice" shall have the meaning ascribed to it in Section 4.7.

"Put Price" means the Partnership Value divided by the total number of outstanding Units at the time of the determination of the Put Price.

"Put Right" shall have the meaning ascribed to it or Section 4.7.

"Registerable Securities" shall have the meaning ascribed to it in Section 4.8(a).

"Secured Loan Agreement" means the secured loan agreement originally dated as of the date hereof between ENBC and the Partnership, as it may be amended or amended and restated from time to time.

"Selling Confirmation" shall have the meaning ascribed to it in Section 4.8(d).

"Selling Period" shall have the meaning ascribed to it in
Section 4.8(d)(ii).

"Selling Notice" shall have the meaning ascribed to it in
Section 4.8(b).

"Shelf Registration" shall have the meaning ascribed to it in
Section 4.8(a).

7

"Shelf Registration Period" shall have the meaning ascribed to it in Section 4.8(a).

"Shelf Registration Statement" shall have the meaning ascribed to it in Section 4.8.

"Successors and Assignees" has the meaning ascribed to it in the Secured Loan Agreement.

"Tax Distributions" shall have the meaning ascribed to it in
Section 6.2(a).

"Tax Matters Partner" shall have the meaning ascribed to it in Section 8.6.

"Termination Consent" shall have the meaning ascribed to it in Section 4.6.

"Termination Notice" shall have the meaning ascribed to it in
Section 4.6.

"Transfer" shall have the meaning ascribed to it in Section 7.3(a).

"Treasury Regulations" means the Income Tax Regulations, including Temporary Regulations, promulgated under the Code, as such regulations may be amended from time to time.

"Units" refers to the interest of a Partner or Assignee in the Profits, Losses, income, deductions and credits of the Partnership and Distributions by the Partnership and includes both General Partner Units and Limited Partner Units. The number of Units held by each Person admitted to the Partnership as a Partner and by each Assignee shall be as set forth on Schedule A, which shall also indicate whether such Units are General Partner Units or Limited Partner Units.

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ARTICLE II

Section 2.1 Formation of the Partnership. The parties intend to convert the Company to a limited partnership pursuant to Section 17-217 of the Act by (i) adopting this Agreement and (ii) filing promptly a certificate of conversion to limited partnership and a certificate of limited partnership ("Certificate") of the Partnership with the office of the Secretary of State of the State of Delaware under the name "Einstein/Noah Bagel Partners, L.P." The Partners hereby agree that the rights, duties and liabilities of the Partners and the General Partner shall be as provided in the Act, except as otherwise expressly provided herein.

Section 2.2 Partnership Name. The business of the Partnership shall be conducted under the name Einstein/Noah Bagel Partners, L.P. or under such other name as the General Partner may from time to time determine.

Section 2.3 Purposes of the Partnership.

(a) The Partnership is organized primarily for the purpose of acquiring, constructing, owning and operating stores under the name Einstein Bros.(R) Bagels and Noah's New York Bagels(R) stores (the "Stores") as a franchisee or licensee of ENBC. The Partnership is a party to the Area Development Agreement, pursuant to which it has the right, on the terms and subject to the conditions set forth herein, to develop and thereafter own and operate Stores in the Development Area. The Partnership shall be authorized to engage in any and all other activities, whether or not related to the foregoing, which in the judgment of the General Partner may be beneficial or desirable for the achievement of the purposes of the Partnership.

(b) Subject to the limitations expressly set forth in this Agreement, the Partnership and the General Partner shall have the power and authority to do any and all acts and things deemed necessary or desirable by the General Partner to further the Partnership's purposes and carry on its business, including, but not limited to, the following:

(i) entering into any kind of activity and performing contracts of any kind necessary or desirable for the accomplishment of the purposes of the Partnership;

(ii) acquiring any property, real or personal, in fee or under lease or license, or any rights therein or appurtenant thereto, necessary or desirable for the accomplishment of the purposes of the Partnership;

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(iii) borrowing money and issuing evidences of indebtedness and securing any such indebtedness by mortgage or pledge of, or other lien on, the assets of the Partnership;

(iv) entering into any such instruments and agreements as the General Partner may deem necessary or desirable for the ownership, management, operation, leasing and sale of the Partnership's property; and

(v) negotiating and concluding agreements for the sale, exchange or other disposition of all or substantially all of the properties of the Partnership, or for the refinancing of any loan or payment obtained by the Partnership.

Section 2.4 Title to Partnership Property. Title to Partnership property shall be held in the name of the Partnership or its nominee.

Section 2.5 Effective Date. This Agreement shall become effective upon the execution of this Agreement by the Parties.

Section 2.6 Registered Office; Principal Place of Business. The name of the Partnership's registered agent for service of process is The Corporation Trust Company, and the address of the Partnership's registered office in the State of Delaware is 1209 Orange Street, Wilmington, Delaware 19801. The principal place of business of the Partnership shall be at 14123 Denver West Parkway, Golden, CO 80401-4086. The General Partner may change the Partnership's registered agent or the location of the Partnership's registered office or principal place of business as the General Partner may from time to time determine.

Section 2.7 Qualifications in Other Jurisdictions. The General Partner may cause the Partnership to be qualified, formed or registered under assumed or fictitious names statutes or similar laws in any jurisdiction in which the Partnership transacts business. The General Partner may execute, deliver and file any certificates (and any amendments and/or restatements thereof) necessary for the Partnership to do business in a jurisdiction in which the Partnership may wish to conduct such business.

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ARTICLE III

Section 3.1 Term of Partnership. The term of the Partnership shall continue until December 31, 2022, unless the Partnership is earlier dissolved in accordance with the provisions of this Agreement or the Act.

ARTICLE IV

Section 4.1 Capital Contributions of the Partners. The Capital Contributions made by each of the Partners are as set forth on Schedule
A.

Section 4.2 Withdrawal and Return of Capital. No Partner shall have the right to withdraw or to demand a return of any his Capital Contribution, except upon dissolution and winding up of the Partnership in accordance with the terms of Section 10.3. Any return of such Capital Contribution shall be made solely from the assets of the Partnership (including the Capital Contributions of the Partners) and only in accordance with the terms hereof, and no Partner shall have personal liability for the return of any other Partner's Capital Contribution. Under circumstances requiring a return of any Capital Contribution, no Partner shall have the right to receive property other than cash except as may be specifically provided herein, and to the extent any moneys which any Partner is entitled to receive pursuant to Article VI hereof or any other provision of this Agreement would constitute a return of capital, each of the Partners consents to the withdrawal of such capital.

Section 4.3 Interest on Capital. No interest shall accrue or be paid on any Capital Contribution made to the Partnership.

Section 4.4 Capital Accounts.

(a) The Partnership shall create upon its books and records a capital account ("Capital Account") for each Partner and Assignee, which shall be maintained in accordance with the following provisions:

(i) To each Partner's or Assignee's Capital Account there shall be credited such Partner's or Assignee's Capital Contributions, such Partner's or Assignee's distributive share of Profits and any items in the nature of income or gain which are specially allocated pursuant to Section 5.2 to such Partner or Assignee, the amount of any Partnership liabilities which are assumed by such Partner or Assignee or which are secured by any property distributed

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to such Partner or Assignee and such Partner or Assignee's share of any increase in Gross Asset Value.

(ii) To each Partner's or Assignee's Capital Account there shall be debited the amount of cash and the Gross Asset Value of any property distributed to such Partner pursuant to any provision of this Agreement, such Partner's or Assignee's distributive share of Losses and any items in the nature of deductions or losses which are specially allocated pursuant to Section 5.2 to such Partner or Assignee, the amount of any liabilities of such Partner or Assignee which are assumed by the Partnership or which are secured by any property contributed by such Partner or Assignee to the Partnership and such Partner or Assignee's share of any decrease in Gross Asset Value.

(iii) In the event all or a portion of an interest in the Partnership is transferred in accordance with the terms of this Agreement, the transferee shall succeed to the Capital Account of the transferor to the extent it relates to the transferred interest.

(iv) In determining the amount of any liability for purposes of clauses (i) and (ii) above, there shall be taken into account Section 752(c) of the Code and any other applicable provisions of the Code and Treasury Regulations.

Section 4.5 Incorporation and Public Offering

(a) At any time after December 5, 1999 (or such earlier date as a Change in Control occurs) and prior to the end of the 42- month period commencing on December 5, 1997, the Fund may request by written notice to the Partnership (the "IPO Notice") that the business and assets of the Partnership be transferred to a newly organized Delaware corporation (the "Incorporation") and the Partnership effect a public offering of common stock of Newco (as defined below) pursuant to a "firm commitment" underwriting (the "Public Offering"). The right to request the Incorporation and the Public Offering is personal to the Fund and may not be sold or assigned upon the Dissolution of the Fund or otherwise. In the event of such a request, the Incorporation shall be effected on the following terms and in the following manner:

(i) the parties shall organize a Delaware corporation ("Newco"), the certificate of incorporation and the

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bylaws of which shall be in form and substance reasonably satisfactory to the Fund;

(ii) in the Incorporation the holders of Units of the Partnership shall receive shares of common stock of Newco in proportion to the number of Units held by them; and

(iii) the Incorporation shall be effected pursuant to such agreements, assignments and other instruments as shall be satisfactory to counsel for the parties, including without limitation, agreements that include customary representations and warranties regarding title to any transferred interests.

(b) Upon the Incorporation, Newco will use its reasonable best efforts, as promptly as practicable, (i) to register the shares of its common stock held by the Fund under the Securities Act of 1933, as amended (the "Securities Act"), and all applicable state securities laws, (ii) to enter into an agreement in customary form for an underwritten "firm commitment" public offering of such shares with one or more underwriters selected by Newco and reasonably acceptable to the Fund and (iii) to cause such offering to be consummated.

(c) Notwithstanding the provisions of Sections 4.5(a) and (b) hereof, the Partnership shall not take any of the steps provided for in such Sections without the prior written consent of ENBC (the "IPO Consent").

Section 4.6 Right to Require Termination.

(a) At any time after December 5, 1999 (or such earlier date as a Change in Control occurs) and prior to the end of the 42- month period commencing on December 5, 1997, the Fund may request by written notice to the Partnership (the "Termination Notice") that the Partnership seek to terminate its obligation to pay royalties (and any obligation of ENBC to provide services) pursuant to all franchise and license agreements between the Partnership and ENBC (a "License Termination"). Other than the License Termination, such franchise and license agreements shall remain in full force and effect. The right to request the License Termination is personal to the Fund and may not be sold or assigned upon the Dissolution of the Fund or otherwise.

(b) Notwithstanding the provisions of Section 4.6(a) hereof, the parties acknowledge that the Partnership does not and will not have the right to

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cause the License Termination without the prior written consent of ENBC (the "Termination Consent").

Section 4.7 Fund Put Right.

(a) In the event that the IPO Consent or the Termination Consent is not received by the Partnership within 120 days of the IPO Notice or the Termination Notice, respectively, then the Fund shall have the right, at any time after such 120 day period and prior to the later of (i) the end of the 42-month period commencing on December 5, 1997 and (ii) 60 days after the end of such 120-day period, on the other terms and subject to the conditions set forth herein (the "Put Right"), to require the Partnership or ENBC to purchase all but not less than all the Units owned by the Fund at the Put Price. The Fund may exercise the Put Right by giving written notice to the Partnership or ENBC of such exercise (the "Put Notice"). The Put Right is personal to the Fund and may not be sold or assigned upon the Dissolution of the Fund or otherwise.

(b) The Put Price shall be the Partnership Value (as herein defined) divided by the total number of Units outstanding as of the date of the Put Notice (the "Put Date"). The "Partnership Value" means the amount equal to (i) the income from operations of the Partnership (computed in accordance with generally accepted accounting principles) before general and administrative expenses, depreciation and amortization, but after royalties and marketing expenses (including without limitation contributions to national and local advertising funds), for the highest of the two fiscal quarters prior to the quarter in which the Put Date occurs, adjusted by adding back to income from operations any amounts deducted therefrom representing rental expense with respect to capital leases and leases that are not classified as capital leases for financial accounting purposes but that are intended to be treated as secured borrowings under applicable commercial law and annualized by dividing such amount by the number of weeks in such quarter and multiplying the result by 52, multiplied by (ii) 6.5, less (iii) any indebtedness of the Partnership outstanding on the Put Date, including without limitation the imputed principal amount of any lease financing (including for this purpose capital leases as well as leases that are not classified as capital leases for financial accounting purposes but that are intended to be treated as secured borrowings under applicable commercial law), plus (iv) any cash balances of the Partnership on the Put Date.

(c) Upon exercise of the Put Right, the Units owned by the Fund shall be purchased by the Partnership or ENBC, as selected by the Partnership, within 60 days of the Put Date. At the election of such purchaser, the Put Price may be paid in (i) cash, (ii) shares of ENBC common stock, par value $0.01 per share (the

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"Common Stock") or (iii) any combination of the foregoing. In the event the Put Price is paid in whole or in part by the delivery of shares of ENBC Common Stock, (i) the value of such shares shall be equal to the number of shares delivered multiplied by an amount per share equal to the average of the closing sales prices per share of ENBC Common Stock, on the principal stock exchange or quotation system on which such common stock is traded or quoted, for the twenty trading days ending with the second Business Day preceding the day on which such shares are delivered (with such prices to be appropriately adjusted, if necessary, to reflect any stock splits or similar transactions occurring between the beginning of such twenty-day trading period and the day of delivery), and
(ii) ENBC will use its reasonable best efforts to cause a registration statement with respect to the resale of such shares of ENBC Common Stock to be filed and become effective under the Securities Act pursuant to the provisions of Section 4.8 hereof, on or before the date such shares are delivered pursuant hereto (the "Issue Date").

(d) In the event that the exercise of the Put Right or the payment of the Put Price requires any filing with, or obtaining the approval, consent or authorization of, any governmental or other regulatory body, including without limitation any filing under the Hart-Scott-Rodino Antitrust Improvements Act of 1976, as amended, the Fund and the Partnership shall cooperate to make such filing or obtain such approval, consent or authorization and the time for payment of the Put Price shall be extended until such filing is made or such approval, consent or authorization is re ceived.

(e) In the event that the payment of the Put Price in cash is prohibited by the terms of any credit agreement or other financing arrangement with one or more third-party lenders to which ENBC or the Partnership is then a party and the issuance of the number of shares of Common Stock required to satisfy the Put Price in full is prohibited by applicable law or the rules of any securities exchange or quotation system on which the Common Stock is then traded without the prior approval of the stockholders of ENBC, then (i) ENBC will issue to the Fund the maximum number of shares of Common Stock in satisfaction of the Put Price that it is permitted to issue without obtaining prior stockholder approval, (ii) the Put Right shall be deemed exercised only with respect to that portion of the Units held by the Fund equal to the portion of the aggregate Put Price actually paid by the issuance of such Common Stock, (iii) ENBC will use reasonable best efforts to obtain, as soon as reasonably practicable, the approval by its stockholders of the issuance of additional shares of Common Stock sufficient to permit the payment in full of the Put Price with respect to all remaining Units held by the Fund as and to the extent required by applicable law and the applicable rules of any securities exchange or quotation system and (iv) upon obtaining such stockholder approval and subject to the

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other terms hereof, ENBC will issue to the Fund such additional shares of Common Stock as necessary to satisfy that portion of the Put Price that remains unpaid.

(f) The Fund's exercise of the Put Right together with the Partnership or ENBC's payment of the Put Price shall constitute a complete release by the Fund of the Partnership, the General Partner, the Partners, ENBC and their Affiliates of all claims or rights arising out of, or on account of, the ownership of Units by the Fund.

Section 4.8 Registration of ENBC Common Stock.

(a) In the event that the Partnership or ENBC determines to pay the Put Price in shares of ENBC Common Stock, ENBC shall prepare and file with the Securities and Exchange Commission (the "Commission"), as soon as practi cable, a registration statement under the Securities Act (the "Shelf Registration State ment") registering the resale from time to time by holders thereof of all of the shares of ENBC Common Stock issued in payment of the Put Price (the "Registerable Securi ties"). The Shelf Registration Statement shall permit resales of Registerable Securities by holders thereof ("Holders") in the manner or manners designated by them from time to time, which shall be set forth in such Shelf Registration Statement. ENBC shall use its reasonable best efforts to cause the Shelf Registration Statement to be declared effective under the Securities Act prior to the Issue Date and, subject to the provisions contained herein, to keep the Shelf Registration Statement continuously ef fective under the Securities Act until the earlier of: (i) the second anniversary of the Issue Date; (ii) the date on which the Registerable Securities may be sold by non-affiliates of ENBC, as applicable, pursuant to paragraph (k) of Rule 144 (or any successor provision) promulgated by the Commission; and (iii) such date as of which all the Registerable Securities have been sold pursuant to the Shelf Registration Statement (the period ending at such earlier date, the "Shelf Registration Period").

(b) Each Holder of Registerable Securities agrees that if such Holder wishes to sell its Registerable Securities pursuant to the Shelf Registration Statement and the prospectus included in any Shelf Registration Statement, and all amendments and supplements to such prospectus, including post-effective amendments (the "Prospectus"), it will do so only in accordance with this Section 4.8(b). Each Holder of Registerable Securities agrees to give written notice to ENBC at least three Business Days prior to any intended resale of Registerable Securities under the Shelf Registration Statement, which notice shall specify the date on which such Holder in tends to begin such distribution and such information with respect to such Holder and the intended distribution as may be reasonably required to amend the Shelf Regis tration Statement or supplement the Prospectus with respect to

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such intended distribution (each Holder providing the notice described in this sentence and with re spect to which the related Selling Period (as defined herein) is continuing or has been deferred, a "Notice Holder"; each such notice, a "Selling Notice"). As soon as prac ticable after the date a Selling Notice is received by ENBC, and in any event within two Business Days after such date, ENBC shall either:

(i) (A) provide a Selling Confirma tion (as defined herein) to such Notice Holder or (B) file a supplement to the Prospectus or a post-effective amendment to the Shelf Regis tration Statement as required by Section 4.9(a) (and use all reasonable efforts to cause any such amendment to become effective as soon as practicable thereafter and immediately thereafter provide a Selling Con firmation to such Notice Holder); or

(ii) in the event of the happening of any event of the kind described in Section 4.9(b)(ii)(A), 4.9(b)(ii)(B), 4.9(b)(ii)(C) or 4.9(b)(ii)(D) hereof, ENBC shall deliver to such Notice Holder the notice required by Section 4.9(b)(ii) and notify the holder that the consent granted pursuant to Section 4.9(e) is suspended until further notice.

(c) Each such Notice Holder may sell all or any Registerable Securities pursuant to the Shelf Registration Statement and the Prospectus only during the Selling Period commencing with the earlier of (x) the date on which such Notice Holder receives a Selling Confirmation and (y) the third Business Day after the related Selling Notice has been received by ENBC; provided that in the event ENBC elects to take the actions permitted by Section 4.8(b)(ii), the commencement of the Selling Period shall be deferred until such later date as ENBC delivers a Selling Confirmation. A Notice Holder shall not sell any Registerable Securities pursuant to the Shelf Regis tration Statement or the Prospectus after the expiration of the applicable Selling Period without giving a new Selling Notice pursuant to Section 4.8(b) hereof and receiving a new Selling Confirmation. Notwithstanding the foregoing, the aggregate number of days during which ENBC shall be entitled to exercise its right under this paragraph to defer the commencement of a Selling Period or its right under
Section 4.9(b)(ii) to defer existing Selling Periods (any such period of deferral herein referred to as a "Deferral Period") shall not exceed 60 days within any twelve-month period; pro vided, however, that each day during any Deferral Period shall only be counted once in determining the aggregate number of days in such Deferral Period notwithstanding the occurrence of multiple concurrent deferrals; and, provided further, if ENBC deems it necessary to file a post-effective amendment to the Shelf Registration State ment in order to comply with Section 4.9(a) hereof as a result of any

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Selling Notice or other information provided by a Holder for inclusion in the Prospectus, then such period of time from the date of filing such post-effective amendment until the date on which the Shelf Registration Statement is declared effective by the Commission shall not be treated as a Deferral Period.

In the event ENBC elects to take the actions described in
Section 4.8(b)(ii), ENBC will, at such time as it is in compliance with Section 4.8(a) and as use of the Prospectus may be resumed, immediately provide Selling Confirmations to all Notice Holders.

(d) (i) "Selling Confirmation" means, with respect to a Notice Holder and a Selling Notice given by such Notice Holder, a written notice given by ENBC to such Notice Holder instructing and notifying such Notice Holder that the Shelf Registration Statement and Prospectus may be used during the applicable Selling Period to effect the transactions described in such Selling Notice, that ENBC is then currently in compliance with Section 4.9(a) and that ENBC reaffirms the consent granted pursuant to Section 4.9(e); and

(ii) "Selling Period" means, with respect to a Notice Holder and a Selling Notice given by such Notice Holder, a period of forty-five calendar days commencing on the earlier of the date such Notice Holder receives a Selling Confirmation in respect of the transactions described in such Selling Notice or the third business day after such Selling Notice has been received by ENBC; provided, that ENBC may defer existing Selling Periods in accordance with Section 4.9(b)(ii).

Section 4.9 Registration Procedures.

In connection with any Shelf Registration Statement, the following provisions, shall apply:

(a) ENBC shall ensure that: (i) any Shelf Registration State ment and any amendment thereto and any Prospectus forming part thereof and any amendment or supplement thereto comply in all material respects with the Act and the rules and regulations thereunder; (ii) any Shelf Registration Statement and any amend ment thereto does not, when it becomes effective, contain an untrue statement of a material fact or omit to state a material fact required to be stated therein or necessary to make the statements therein not misleading; and (iii) "any Prospectus forming part of any Shelf Registration Statement, and any amendment or supplement to such Pro spectus does not include an untrue statement of a material fact or omit to state a

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material fact necessary in order to make the statements therein, in light of the circum stances under which they were made, not misleading; provided that no representation or agreement is made hereby with respect to information with respect to any Holder required to be included in any Shelf Registration Statement or Prospectus pursuant to the Act or the rules and regulations thereunder or provided by or on behalf of any Holder.

(b) (i) ENBC shall advise the Holders and, if re- quested by any such Holder, confirm such advice in writing when the Shelf Registration Statement or any post-effective amendment thereto has become effective.

(ii) During any Selling Period, during the deferral of any Selling Period and within two Business Days of receipt by ENBC of any Selling Notice, ENBC shall notify the Notice Holders and, if requested by any such Notice Holder, confirm such notification in writing:

(A) of the issuance by the Commis sion of any stop order suspending the effectiveness of the Shelf Registration Statement or the initiation of any proceedings for that purpose;

(B) of the receipt by ENBC of any notification with respect to the suspension of the qualifi cation of the Securities included in any Shelf Registra tion Statement for sale in any jurisdiction or the indi cation or threat of any proceeding for such purpose;

(C) of the happening of any event that requires the making of any changes in the Shelf Registration Statement or the Prospectus so that, as of such date, the statements therein are not misleading and do not omit to state a material fact required to be stated therein or necessary to make the statements therein (in the case of the Prospectus, in light of the circumstances under which they were made) not misleading; and

(D) of the determination by ENBC, in its judgment, that it is advisable to suspend use of the Prospectus for valid business reasons (not including avoidance of ENBC's obligations hereunder) including,

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among other things, the acquisition or divestiture of assets, public filings with the Commission, pending corporate developments and similar events; which no tice shall be accompanied by an instruction to defer the use of the Prospectus until ENBC delivers a Selling Confirmation whereupon any existing Selling Period shall be deferred and shall recommence upon delivery of the aforementioned Selling Confirmation; provided, that such Selling Period shall be extended by the num ber of days elapsed during any such period of deferral.

(c) ENBC shall use all reasonable efforts to obtain the withdrawal of any order suspending the effectiveness of any Shelf Registration Statement at the earliest possible time, including filing an amendment to the Shelf Registration Statement in a manner reasonably expected by ENBC to obtain the withdrawal of such order, or filing an additional Shelf Registration Statement covering all of the Registerable Securities (whereupon references herein to the Shelf Regis tration Statement shall be deemed to include reference to such additional filing).

(d) ENBC shall furnish to each Holder of Registerable Securities upon their written request, without charge, at least one copy of such Shelf Registration Statement and any post-effective amendment thereto, including financial statements and schedules, and, if the Holder so requests in such writing, all exhibits (including those incorporated by reference).

(e) ENBC shall, during the Shelf Registration Period, deliver to each Holder of Registerable Securities, without charge, as many copies of the Prospectus included in such Shelf Registration Statement and any amendment or supplement thereto as such Holder may reasonably request; and, except during such periods as ENBC shall have suspended the use of the Prospectus pursuant to Section 4.8(b)(ii) or 4.9(b)(ii), ENBC consents to the use of the Prospectus or any amendment or supplement thereto by each of the selling Holders in connection with the offering and sale of the Registerable Securities covered by the Prospectus or any amendment or supplement thereto.

(f) Prior to any offering of Registerable Securities pursuant to any Shelf Registration Statement, ENBC shall register or qualify or cooperate with the Holders of Registerable Securities included therein and their respective counsel in connection with the registration or qualification of such Registerable Securities for offer and sale under the securities or blue sky laws of such jurisdictions as any such Holders reasonably request in writing and do any and all other acts or things necessary

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or advisable to enable the offer and sale in such jurisdictions of the Registerable Securities; provided, however, that ENBC will not be required to qualify generally to do business in any jurisdiction where it is not then so qualified or to take any action which would subject it to general service of process or to taxation in any such jurisdiction where it is not then so subject.

(g) ENBC shall cooperate with the Holder to facilitate the timely preparation and delivery of certificates representing Registerable Securities sold pursuant to any Shelf Registration Statement free of any restrictive legends and in such denominations and registered in such names as Holders may request.

(h) Upon the occurrence of any event contemplated by para graph 4.9(b)(ii)(C) above, ENBC shall promptly prepare a post-effective amendment to any Shelf Registration Statement or an amendment or supplement to the related Pro spectus or file any other required document so that, as thereafter delivered (when and as permitted pursuant to Section 4.8(c)) to purchasers of the Registerable Securities included therein, the Prospectus will not include an untrue statement of a material fact or omit to state any material fact necessary to make the statements therein, in the light of the circumstances under which they were made, not misleading.

(i) ENBC may require each Holder of Registerable Securi ties to be sold pursuant to any Shelf Registration Statement to furnish to ENBC such information regarding the Holder and the distribution of the Registerable Securities as may, from time to time, be required by the Act and the rules and regulations promulgated thereunder (including the information specified in Item 507 of Regulation S-K under the Act), and the obligations of ENBC to any Holder hereunder shall be ex pressly conditioned on the compliance of such Holder with such request.

(j) ENBC shall, if requested, use its reasonable efforts to promptly incorporate in a Prospectus supplement or post-effective amendment to a Shelf Registration Statement such information as a Holder may provide from time to time to ENBC in writing for inclusion in a Prospectus or any Shelf Registration Statement concerning such Holder and the distribution of such Holder's Registerable Securities and shall make all required filings of such Prospectus supplement or post-effective amendment as soon as practicable after being notified of the matters to be incorporated in such Prospectus supplement or post-effective amendment.

(k) ENBC shall enter into such agreements and take all other appropriate actions in order to expedite or facilitate the registration or the disposition of the Registerable Securities; provided, however, that ENBC shall not be required to enter into an underwriting agreement in connection with any such disposition.

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(l) Each Holder of Registerable Securities agrees by acqui sition of such Registerable Securities that upon receipt of any notice from ENBC of the happening of any event of the kind described in Section 4.9(b)(ii)(A), 4.9(b)(ii)(B), 4.9(b)(ii)(C) or 4.9(b)(ii)(D) hereof, such Holder will forthwith discontinue disposition of such Registerable Securities covered by such Registration Statement or Prospectus and will not resume disposition of such Registerable Securities under such Holder's receipt of one or more copies of a supplemented or amended Prospectus contemplated by Section 4.9(e) hereof, or until it is advised in writing by ENBC that the use of the applicable Prospectus may be resumed and has received copies of the Prospectus.

Section 4.10 Registration Expenses. ENBC shall pay all fees and ex penses incurred by it incident to the performance of or compliance with this Agreement by ENBC including, without limitation: (i) all Commission, stock ex change or National Association of Securities Dealers, Inc. registration and filing fees; (ii) all fees and expenses incurred in connection with compliance with state securities or Blue Sky laws (including reasonable fees and disbursements of counsel for any holders in connection with Blue Sky qualification of any of the Registerable Securi ties); and (iii) all expenses in preparing or assisting in preparing, printing and distrib uting any Shelf Registration Statement, any Prospectus, any amendments or sup plements thereto, and any other documents relating to ENBC's performance of and compliance with this Agreement

Section 4.11 Indemnification.

(a) In connection with any Shelf Registration Statement, ENBC agrees to indemnify and hold harmless each Holder of Registerable Securities, the directors, officers, employees and agents of each such Holder and each person who controls any such Holder within the meaning of either the Act or the Securities Exchange Act of 1934, as amended (the "Exchange Act"), against any and all losses, claims, damages or liabilities, joint or several, to which they or any of them may be come subject under the Securities Act, the Exchange Act or other Federal or state statutory law or regulation, at common law or otherwise, insofar as such losses, claims, damages or liabilities (or actions in respect thereof) arise out of or are based upon any untrue statement or alleged untrue statement of a material fact contained in the Shelf Registration Statement as originally filed or in any amendment thereof, or in any preliminary Prospectus or Prospectus, or in any amendment thereof or supplement thereto, or arise out of or are based upon the omission or alleged omission to state therein a material fact required to be stated therein or necessary to make the statements therein not misleading, and agrees to reimburse each such indemnified

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party, as incurred, for any legal or other expenses reasonably incurred by them in connection with investigating or defending any such loss, claim, damage, liability or action; provided, however, that ENBC will not be liable in any case to the extent that any such loss, claim, damage or liability arises out of or is based upon: (A) any such untrue statement or alleged untrue statement or omission or alleged omission made therein in reliance upon and in conformity with written information furnished to ENBC by or on behalf of any such Holder; (B) use of a Shelf Registration Statement or the related Prospectus during a period when a stop order has been issued in respect of such Shelf Registration Statement or any proceedings for that purpose have been initiated or use of a Prospectus when use of such Prospectus has been deferred pursu ant to Section 4.8(c) or 4.9(b)(ii); provided, further, in each case, that ENBC deliv ered prior notice in accordance with Section 10.1 hereof of such stop order, initiation of proceedings or deferral; or (C) if the Holder fails to deliver a Prospectus or the then current Prospectus. This indemnity agreement will be in addition to any liability which ENBC may otherwise have.

(b) Each Holder of Registerable Securities covered by a Shelf Registration Statement severally agrees to indemnify and hold harmless ENBC, its directors, officers, employees and agents and each person who controls ENBC within the meaning of either the Securities Act or the Exchange Act to the same extent as the foregoing indemnity from ENBC to each such Holder, but only with reference to written information relating to such Holder furnished to ENBC by or on behalf of such Holder. This indemnity agreement will be in addition to any liability which any such Holder may otherwise have.

(c) Promptly after receipt by an indemnified party under this Section 4.11 of notice of the commencement of any action such indemnified party will, if a claim in respect thereof is to be made against the indemnifying party under this Section 4.11, notify the indemnifying party in writing of the commencement thereof, but the failure so to notify the indemnifying party (i) will not relieve it from liability under paragraph 4.11(a) or (b) above unless and to the extent it did not otherwise learn of such action and such failure results in the forfeiture by the indemnifying party of substantial rights and defenses and (ii) will not, in any event, relieve the indemnifying party from any obligations to any indemnified party other than the indemnification obligation provided in paragraph 4.11(a) or (b) above. The indemnifying party shall be entitled to appoint counsel of the indemnifying party's choice at the indemnifying party's expense to represent the indemnified party in any action for which indemnifi cation is sought (in which case the indemnifying party shall not thereafter be responsible for the fees and expenses of any separate counsel retained by the indemni fied party or parties except as set forth below); provided, however, that such counsel shall be satisfactory to the indemnified party. Notwithstanding the

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indemnifying party's election to appoint counsel to represent the indemnified party in an action, the indemnified party shall have the right to employ separate counsel (including local counsel), and the indemnifying party shall bear the reasonable fees, costs and expenses of such separate counsel (and local counsel) if (i) the use of counsel chosen by the indemnifying party to represent the indemnified party would present such counsel with a conflict of interest,
(ii) the actual or potential defendants in, or targets of, any such action include both the indemnified party and the indemnifying party and the indemnified party shall have reasonably concluded that there may be legal defenses available to it and/or other indemnified parties which are different from or additional to those available to the indemnifying party, (iii) the indemnifying party shall not have employed counsel satisfactory to the indemnified party to represent the indemnified party within a reasonable time after notice of the institution of such action or (iv) the indemnifying party shall authorize the indemnified party to employ separate counsel at the expense of the indemnifying party; provided further, that the indemnifying party shall not be responsible for the fees and expenses of more than one separate counsel (together with appropriate local counsel) representing all the indemnified parties under paragraph 4.11(a)(i), paragraph 4.11(a)(ii) or paragraph 4.11(b) above. An indemni fying party will not, without the prior written consent of the indemnified parties, settle or compromise or consent to the entry of any judgment with respect to any pending or threatened claim, action, suit or proceeding in respect of which indemnification may be sought hereunder (whether or not the indemnified parties are actual or potential parties to such claim or action) unless such settlement, compromise or consent includes an unconditional release of each indemnified party from all liability arising out of such claim, action, suit or proceeding.

(d) The provisions of this Section 4.11 will remain in full force and effect, regardless of any investigation made by or on behalf of any Holder or ENBC or any of the officers, directors or controlling persons referred to in Section 4.11 hereof, and will survive the sale by a Holder of Securities covered by a Shelf Registration Statement.

Section 4.12 Additional Capital. The Partnership shall be entitled to sell additional Units at such times, in such amounts, for such prices and on such terms as may be determined by the General Partner. The Partners hereby consent to the admission as a Partner of any Person acquiring Units pursuant to this Section 4.12 who executes this Agreement (if such Person was not previously a Partner). Notwithstanding anything else in this Agreement, upon any sale of additional Units, the General Partner agrees to purchase sufficient additional General Partner Units so that the General Partner shall at all times own 1% of the outstanding Units.

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Section 4.13 Partnership Repurchase Right. In the event that any owner of the Units of the Partnership who is an employee of ENBC or any subsidiary of ENBC ceases to be an employee of ENBC or any subsidiary of ENBC (for reasons other than death or permanent disability) at any time, the Partnership shall have the right, but not the obligation, to repurchase at any time after such employment termination, all of the Units held by such owner at a price equal to the original purchase price paid by such owner (the "Repurchase Price"). If such owner paid for part or all of his Units by delivering a note to the Partnership, the Repurchase Price shall include any interest paid or accrued on the note through the date of repurchase. The Partnership may exercise its rights under this Section 4.13 by giving written notice to such owner at any time after the date that the owner ceases to be an employee of ENBC or any subsidiary of ENBC. The Repurchase Price shall be paid by the Partnership within 30 days of the date of such notice and shall be payable first by credit against any note or other obligation of such owner to the Partnership and then in cash.

Section 4.14 Change in Control. A "Change in Control" shall be deemed to have occurred if any of the following occurs:

(a) the acquisition by any person or entity, including any syndicate or group deemed to be a "person" under Section 13(d)(3) or 14(d)(2) of the Exchange Act, or any successor provision, but excluding BCI and its successors, or any person or group controlled by such persons (a "Person"), of beneficial ownership, directly or indirectly, through a purchase, merger, or other acquisition transaction or series of transactions, of shares of capital stock of ENBC entitling such Person to exercise more than 50% of the total voting power of all shares of capital stock of ENBC entitling the holders thereof to vote generally in elections of directors; or

(b) any consolidation of ENBC with, or merger of ENBC into, any other Person, any merger of another Person into ENBC, or any sale, lease, or exchange of all or substantially all of the property and assets of ENBC to another Person (other than (i) sales or leases of property to franchisees or licensees of ENBC in the ordinary course of business or (ii) a merger which (x) does not result in any reclassification, conversion, exchange, or cancellation of outstanding shares of capital stock of ENBC or (y) is effected primarily to change the jurisdiction of incorporation of ENBC and results in reclassification, conversion or exchange of outstanding shares of ENBC Common Stock solely into shares of ENBC Common Stock of the surviving entity).

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ARTICLE V

Section 5.1 Allocation of Profits and Losses. Subject to
Section 5.2 and the other provisions of this Article V, Profits and Losses of the Partnership for any fiscal year shall be allocated to the Partners and Assignees in proportion to their Units.

Section 5.2 Special Allocations. Notwithstanding Section 5.1, the following special allocations shall be made in the following order:

(a) Profits and Losses and items thereof shall be allocated as though this Agreement contained (and there are hereby incorporated herein by reference):

(i) a minimum gain chargeback provision that complies with the requirements of Section 1.704-2(f) of the Treasury Regulations;

(ii) a nonrecourse debt minimum gain chargeback provision that complies with the requirements of of Section 1.704-2(i)(4) of the Treasury Regulations; and

(iii) a qualified income offset provision that complies with the requirements of Section 1.704-1(b)(2)(ii)(d) of the Treasury Regulations.

(b) Nonrecourse Deductions for any fiscal year or other period shall be specially allocated to the Partners and Assignees in proportion to their Units.

(c) Any Partner Nonrecourse Deductions for any fiscal year or other period shall be specially allocated to the Partner or Assignee who bears the economic risk of loss with respect to the Partner Nonrecourse Debt to which such Partner Nonrecourse Deductions are attributable in accordance with Sections 1.704-2(i)(1) and (2) of the Treasury Regulations.

(d) To the extent an adjustment to the adjusted tax basis of any Partnership asset pursuant to Section 734(b) or Section 743(b) of the Code is required, pursuant to Section 1.704-1(b)(2)(iv)(m) of the Treasury Regulations, to be taken into account in determining Capital Accounts, the amount of such adjustment to the Capital Accounts shall be treated as an item of gain (if the adjustment increases

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the basis of the asset) or loss (if the adjustment decreases such basis) and such gain or loss shall be specially allocated to the Partners and Assignees in a manner consistent with the manner in which their Capital Accounts are required to be adjusted pursuant to such Section of the Regulations.

(e) The allocations set forth in this Section 5.2 (the "Regulatory Allocations") are intended to comply with certain provisions of Sections 1.704-1 and 1.704-2 of the Treasury Regulations. Notwithstanding any other provisions of this Agreement, the Regulatory Allocations shall be taken into account in allocating Profits and Losses and other items of income and deduction among the Partners and Assignees so that, to the extent possible, the net amount of such allocations of Profits and Losses, other items of income, gain, loss and deduction, and the Regulatory Allocations to each Partner or Assignee shall be equal to the net amount that would have been allocated to each Partner or Assignee if the Regulatory Allocations had not occurred.

Section 5.3 Allocation of Tax Credits. All tax credits allowed in connection with any depreciable property (and any related adjustments to the basis of such property) shall be allocated in the same manner as deductions for Depreciation of such property, and all tax credits allowed in connection with other expenditures shall be allocated in the same manner as deductions arising out of such other expenditures.

Section 5.4 Section 704(c) Allocations.

(a) In accordance with Section 704(c) of the Code and the Treasury Regulations thereunder, income, gain, loss, and deduction with respect to any property contributed to the capital of the Partnership shall be allocated among the Partners and Assignees so as to take account of any variation between the adjusted basis of such property to the Partnership for federal income tax purposes and its initial fair market value.

(b) In the event the Gross Asset Value of any asset is adjusted pursuant to the definition of "Gross Asset Value" in Section 1.1, subsequent allocations of income, gain, loss, and deduction with respect to such asset shall take account of any variation between the adjusted basis of such asset for federal income tax purposes and the value at which such asset is reflected in the Capital Accounts of the Partners and Assignees, to the extent such variation was not previously taken into account pursuant to Section 5.5(a), in the same manner as under Section 704(c) of the Code and the Treasury Regulations thereunder.

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(c) Allocations pursuant to Sections 5.5(a) and (b) shall be determined by the General Partner using any permissible method under
Section 704(c) of the Code and the Treasury Regulations thereunder.

(d) Allocations pursuant to Sections 5.5(a) and (b) are solely for purposes of federal, state, and local income taxes and notwithstanding any other provision of this Agreement, such allocations shall not affect, or in any way be taken into account in computing, any Partner's or Assignee's Capital Account or share of Profits, Losses, other items, or Distributions pursuant to any provision of this Agreement.

Section 5.5 Certain Other Allocation Rules.

(a) For purposes of determining the Profits, Losses, or any other items allocable to any period, Profits, Losses, and any such other items shall be determined on a daily, monthly or other basis, as determined by the General Partner in its sole discretion using any permissible method under Section 706 of the Code and the Treasury Regulations thereunder.

(b) Except as otherwise contemplated by Section 5.1 or any other provision of this Agreement, all items of Partnership income, gain, loss, deduction, and credit, for any fiscal year or other period, and any other allocations not otherwise provided for shall be divided among the Partners or Assignees in the same proportions as they share Profits or Losses, as the case may be, for such year or other period.

Section 5.6 Special Allocation of Recapture. In making allocations of Profit among the Partners, the ordinary income portion, if any, of such Profit caused by the recapture of cost recovery or any other deductions shall be allocated among those Partners who were previously allocated the cost recovery or any other deductions in proportion to the amount of such deductions previously allocated to them. It is intended that the Partners, as between themselves, shall be allocated the proportionate recapture income as a result of any cost recovery or other deductions which were previously allocated to them, in proportion to the amount of such deductions which have been allocated to them, notwithstanding that a Partner's share of Profits, Losses or liabilities may increase or decrease from time to time. Nothing in this Section 5.6, however, shall cause the Partners to be allocated more or less gain or profit than would otherwise be allocated to them pursuant to this Article V.

Section 5.7 Allocations to the General Partner. Notwithstanding the other provisions of this Article V, if in any instance, by virtue of the operation of

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such provisions, less than 1% of any item of income, gain, loss, deduction or credit would be allocated to the General Partner, then such allocations shall be modified so that 1% of such item is allocated to the General Partner.

ARTICLE VI

Section 6.1 Distributions.

(a) Except as otherwise provided in Sections 6.1(c), 6.2, 6.4 and 9.3, Distributions shall be made at such times and in such amounts as may be determined by the General Partner, subject to compliance with the Act and the covenants set forth in the Secured Loan Agreement.

(b) Except as provided in Sections 6.2, 6.4 and 9.3, Distributions shall be made to the Partners and Assignees in proportion to their Units.

(c) The General Partner shall cause the Partnership to make Distributions of Available Cash not less often than quarterly if but only if each of the following conditions is satisfied (except that Distributions pursuant to Sections 6.2, 6.4 and 9.3 shall be made in accordance with such provisions, without regard to whether the following conditions are satisfied):
(i) the Development Schedule (under each Development Agreement) between the Partnership and ENBC, as amended from time to time, has been satisfactorily completed, (ii) the reserves referred to in the definition of the term Available Cash shall be reasonably adequate to satisfy the Partnership's working capital needs and to cover foreseeable contingencies, (iii) cash flow during the quarter is at least equal to Prospective Fixed Charges (as defined in the Secured Loan Agreement) for the next succeeding quarter and (iv) the Partnership shall be in compliance with the covenants set forth in the Secured Loan Agreement.

Section 6.2 Distributions for Tax Purposes.

(a) Subject to the provisions of the Act, the General Partner shall cause the Partnership to make Distributions within 75 days after the end of any fiscal year of the Partnership, beginning with the fiscal year ending in December 1998, to each of the Partners and Assignees in an amount equal to (i) the excess of (A) the total amount of taxable income allocated to such Partner or Assignee (and any predecessor in interest of such Partner or Assignee) for such fiscal year, over (B) the amount, if any, by which the sum of all items of deduction and loss allocated to such Partner or Assignee (and any predecessor in interest of such Partner or Assignee) for all prior fiscal years exceeds the sum of all items of taxable income allocated to such Partner or Assignee for all prior fiscal years, multiplied by (ii) a tax rate reasonably

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selected by a Majority Interest of the Partners as the highest effective combined statutory rate of federal and state income tax imposed on taxable income of the Partnership allocated to the Partners or Assignees (or to the partners or members of any Partner treated as a partnership for federal income tax purposes) (the "Tax Distributions"); provided, however, that the Tax Distributions to each of the Partners for any fiscal year shall not be less than the withholding or estimated tax liability imposed with respect to or on any Partner by any State or local government with respect to the amount described in clause (A) above. In the event that in any fiscal year Tax Distributions computed as set forth above are not paid, then in any succeeding fiscal year in which Available Cash exceeds required Tax Distributions with respect to such year, the Tax Distributions payable under this Section 6.2(a) shall be increased (but not in excess of Available Cash) until such deficiency has been recouped.

(b) The General Partner may cause the Partnership to make periodic Distributions to the Partners and Assignees during each fiscal year based on its reasonable estimate of the amount that will be required to be distributed pursuant to Section 6.2(a) for such fiscal year in order to provide funds to the Partners and Assignees for the payment of estimated taxes by them. In the event any such periodic Distributions are made for any fiscal year, the amount of the Distribution made after the end of the fiscal year shall be appropriately adjusted so that the total amount distributed to each Partner or Assignee (taking into account periodic Distributions made pursuant to this Section 6.2(b)) is equal to the amount such Partner or Assignee would have been entitled to receive pursuant to Section 6.2(a) had no such periodic Distributions been made.

Section 6.3 Restrictions on Certain Distributions. Notwithstanding compliance with the foregoing conditions of Sections 6.1 or 6.2, or any other provision of this Agreement, no Distributions shall be made in the event that (i) the Credit Agreement or the Secured Loan Agreements, or any extension, replacement or refinancing of either of them, is in effect, and (ii) any such agreements prohibit the making of such Distributions.

Section 6.4 Payment and Withholding of Certain Taxes. Notwithstanding anything to the contrary herein, to the extent that the Partnership is required, pursuant to any applicable law, (i) to pay tax (including estimated tax) on a Partner's or Assignee's allocable share of Partnership items of income or gain, whether or not distributed, or (ii) to withhold and pay over to the tax authorities any portion of a Distribution otherwise distributable to a Partner or Assignee, the Partnership may pay over such tax or such withheld amount to the tax authorities, and such amount shall be treated as a Distribution to such Partner or Assignee at the time

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it is paid to the tax authorities to the extent it would have otherwise been distributed to the Partner or Assignee. To the extent such amount is not distributed (or treated as distributed) pro rata to the Partners or Assignees in proportion to their Units, it shall be treated as a loan, and shall be repayable to the Partnership without interest out of future Distributions to such Partner or Assignee. For purposes of this Section 6.4, the Partnership may assume that any Partner or Assignee who fails to provide to the Partnership satisfactory evidence of his tax status for United States federal income tax purposes is a foreign person.

ARTICLE VII

Section 7.1 Rights and Obligations of Limited Partners. Notwithstanding any other provisions of this Agreement, no Limited Partner shall be personally liable for any of the debts of the Partnership or any of its obligations except to the extent of such Partner's Capital Contribution and its share of undistributed profit, as provided by the Act. No Limited Partner shall participate in the control of the business of the Partnership within the meaning of Section 17-303 of the Act. The Limited Partners shall not have either the obligation or the right to take part, directly or indirectly, in the active management of the business of the Partnership, and no Limited Partner is authorized to do or perform any act, thing or deed in the name of, for or on behalf of either the General Partner or the Partnership. A Limited Partner is not authorized and shall not be permitted to do any act, deed, or thing which will cause such Limited Partner to be classified as a general partner of the Partnership under the Act, unless such Limited Partner is also a General Partner hereunder.

Section 7.2 Conduct of Other Business Activities by the Partners.

(a) The Partners may generally engage in any business or profession or possess an interest in other businesses or professions of every nature and description, independently or with others, including but not limited to, all phases of the restaurant business; provided that no Partner shall engage in any Competitive Business other than a Permitted Competitive Business (as such terms are defined in the Development Agreement). The restriction set forth in the foregoing sentence shall not, however, be applicable to (i) ENBC, its Successors and Assignees and their Affiliates other than the Partnership, (ii) participation by any Person in the ownership, management or operation of the Fund or (iii) investment by the Fund in any other developer or franchisee of ENBC. Neither the Partnership nor its Partners shall, under the terms of this Agreement or by virtue of the existence of the Partnership or the relation created among the Partners, have any rights in or to any independent

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venture of any other Partner or its Affiliates, or the income or profits thereof, whether or not any such venture is, or may be deemed to be, competitive with the Partnership.

(b) In the event that any owner (other than ENBC, any subsidiary of ENBC or the Fund) of Units in the Partnership ceases to own Units, whether as a result of a repurchase by the Partnership pursuant to
Section 4.13 hereof, a negotiated sale of such owner's Units to the Partnership or otherwise, for a period of two years thereafter such owner agrees (i) not to compete against the Partnership, ENBC or their respective Affiliates (for purposes of this paragraph 7.2(b), "Affiliates" shall include area developers, franchisees and joint venturers of the Partnership or ENBC), by directly or indirectly owning, managing, operating, controlling, being employed by, participating in, or being connected in any manner with the ownership, management, operation, or control of (A) any food service establishment that prepares, serves or sells, and derives more than 5% of its revenues from, bagels and/or bagel related products (including but not limited to cream cheese and other spreads, bagel sandwiches and bagel chips) or (B) any food service establishment, at least 15% of the revenue of which is derived from coffee or any other product which accounts for at least 15% of the revenue of any food service establishment owned or operated by the Partnership or ENBC or their respective Affiliates at the time such owner commences or significantly increases its ownership, management, or other participation therein, which food service establishment described in either (A) or (B) above, is located within five miles of any store owned or operated by the Partnership or ENBC or their respective Affiliates, or within any standard metropolitan statistical area, trade area or "area of dominant influence" (as defined by Arbitron Ratings Company) in which the Partnership, ENBC or their respective Affiliates, as the case may be, engage, or have developed specific plans to engage, in business and
(ii) not to solicit employees from the Partnership, ENBC or their respective Affiliates. This paragraph 7.2(b) shall not prevent such owner from participating as an investor, officer, or director in any restaurant venture not covered by the foregoing applicable restrictions or prevent such owner from investing so as to hold less than 2% of the outstanding shares of any company which is a "reporting company" under the Securities Exchange Act of 1934, as amended. It is the intention of the parties hereto that this paragraph 7.2(b) be interpreted so as to be valid under applicable law and, if required for validity, any court or applicable tribunal may reduce or alter the geographic scope and duration of this paragraph 7.2(b), by substitution of words or otherwise, so as to create the broadest permissible protection to the Partnership and ENBC.

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Section 7.3 Assignments by Partners.

(a) A Partner or Assignee may not assign, pledge, mortgage, hypothecate, sell, or otherwise dispose or encumber (hereinafter referred to as a "Transfer") all or any part of his Units in the Partnership to any Assignee (and no such Transfer, whether voluntary or involuntary, whether by operation of law or otherwise and whether or not for value, shall be effective) unless:

(i) ENBC shall have consented in writing to such transfer;

(ii) in the case of a Transfer of Units by any Partner or Assignee other than the General Partner, the General Partner shall have consented in writing to such Transfer (which consent may be withheld in the sole and absolute discretion of the General Partner except for a Transfer of Units pursuant to the dissolution of the Fund, in which case the General Partner shall consent) and in the case of a Transfer of Units by the General Partner (other than Units held by ENBC or its Successors or Assignees), a Majority Interest of Partners other than the General Partner shall have consented in writing to such Transfer (which consent may be withheld in the sole and absolute discretion of such Partners);

(iii) such Transfer shall be made by means of an assignment in such form as shall be reasonably satisfactory to the General Partner;

(iv) the Partnership shall have received advice of counsel satisfactory to the General Partner to the effect: (a) that the proposed Transfer is permissible under the Securities Act of 1933, as amended, the rules and regulations of the Securities and Exchange Commission thereunder and all applicable state securities laws; and (b) that the proposed Transfer will not adversely affect the classification of the Partnership as a partnership for federal income tax purposes;

(v) the Assignee shall have executed and delivered a counterpart signature page to the Pledge Agreement, as such term is defined in the Secured Loan Agreement; and

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(vi) the assignor and Assignee, and, if deemed necessary by the General Partner, all other Partners, shall have executed all such certificates and other documents and performed all such acts as the General Partner reasonably deems necessary or appropriate to effect a valid transfer of the Units being transferred, and to preserve the rights, status and existence of the Partnership.

(b) The Partnership shall, after the effective date of any Transfer pursuant to the provisions of this Section 7.3, pay all Distributions on account of the Units so transferred to the Assignee, provided, however, that if instructed to do so in writing by the assignor and the Assignee, the General Partner shall cause the Partnership to pay to the assignor a portion of the Tax Distribution provided for in Section 6.2 that would otherwise have been payable to the Assignee for the year in which the Transfer occurs, equal to the amount that would have been payable under Section 6.2 with respect to the Units transferred if the period beginning on the first day of the fiscal year in which the Transfer occurred and ending on the effective date of the Transfer had been a separate fiscal year of the Partnership. Any such Distribution paid to the assignor shall be treated as if paid to the Assignee for purposes of determining the Capital Account balance of the Assignee.

(c) Any Partner who Transfers all of his Units in the Partnership shall, upon the effective date of such Transfer, cease to be a Partner for all purposes, except that no assignment of all or any portion of his Units in the Partnership shall relieve the assignor of his obligations under this Agreement whether arising prior to or subsequent to such Transfer.

(d) An Assignee who has not become a substitute or additional Partner in the manner provided in this Agreement shall have no rights whatsoever in respect of the Partnership except the rights specifically accorded him by the terms of this Agreement. The provisions of this Agreement shall be binding on all Assignees.

(e) No Assignee of Units shall have the right to become a substitute or additional Partner unless the conditions set forth in
Section 7.3 (a) (i) through (vi) have been satisfied and:

(i) the General Partner and a Majority Interest of Partners other than the assignor shall have consented in writing to the substitution or addition of such Person as a Partner (which consent of the General Partner or Partners may be

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withheld in the sole and absolute discretion of the General Partner or Partners); and

(ii) the Assignee shall have paid to the Partnership the costs and expenses (including attorneys' fees and filing costs) incurred in effecting the substitution or addition.

(f) Notwithstanding anything to the contrary herein, (i) the General Partner and Partners shall not cause or permit Units to become traded on an established securities market and (ii) the General Partner and Partners shall withhold their consent to any Transfer that, to the General Partner's knowledge after reasonable inquiry, would otherwise be accomplished by a trade on a secondary market (or the substantial equivalent thereof). For purposes of this subsection the terms "traded on an established securities market" and "secondary market (or the substantial equivalent thereof)" shall have the meanings set forth in Sections 469(k)(2) and 7704 of the Code and any regulations promulgated thereunder that are in effect at the time of the proposed Transfer.

Section 7.4 Admission of Additional Partners. Persons acquiring Units for additional capital pursuant to Section 4.12 shall be admitted to the Partnership as Partners as provided in such Section 4.12.

Section 7.5 Resignation of Partners Prohibited. No Partner shall have the right to resign or withdraw from the Partnership as a Partner (except that this restriction shall not prevent any Partner from transferring its interest in the Partnership to the extent otherwise permitted by Section 7.3).

ARTICLE VIII

Section 8.1 Management of the Partnership.

(a) The business and affairs of the Partnership shall be managed by the General Partner, subject to the limitations expressly set forth in this Agreement. The General Partner shall have full authority to act for the Partnership in all matters in connection with or relating to the Partnership's Business.

(b) The General Partner of the Partnership shall be Einstein/Noah Bagel Partners, Inc., a California corporation. The General Partner may be removed, and a successor General Partner elected, by the vote of a Majority Interest of the Partners; provided, however, that the General Partner may only be removed if at the same time a successor General Partner is elected and the successor

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General Partner acquires at least 1% of the then outstanding Units in the Partnership, treating as outstanding for this purpose any Units with respect to which options have been granted and are outstanding under the Partnership's Unit Option Plan.

(c) The General Partner shall possess and enjoy all the rights and powers of a general partner under the Act, except as otherwise provided for by this Agreement. On behalf of the Partnership and in furtherance of the business of the Partnership, the General Partner shall have the authority to perform all acts which the Partnership is authorized to perform, without the consent of the Partners, including the authority to:

(i) purchase or otherwise acquire, outright or by lease, at such time or times, for such prices and on such terms as it deems desirable, real or personal property, tangible or intangible, of all types for use in the Partnership's business, which property may be owned at the time of such purchase by the General Partner or its Affiliates;

(ii) execute and deliver such documents, instruments or agreements as the General Partner may deem necessary or desirable for the acquisition, operation and disposition of the Partnership's business and the investment, management and maintenance of its assets, or for other Partnership purposes, and amendments, revisions and substitutions to any of the foregoing, including, without limitation, the Area Development Agreement, the License Agreements, the Secured Loan Agreement and all exhibits thereto and documents contemplated therein, the ENBC Note, and any and all other documents related to, or in connection with, the formation of the Partnership and the acquisition of the business and assets of the Partnership;

(iii) acquire, and make all decisions relating to, any interests of the Partnership in any corporation, partnership, limited liability company, joint venture, or other entity, including, without limitation, decisions relating to: (a) the execution of subscription, shareholders', partnership, operating, limited liability company or joint venture agreements, voting agreements, or the like having such terms as the General Partner, in its sole discretion, shall determine or consent to; (b) the operation, financing or acquisition or sale of properties of such entity, and (c) the sale of the Partnership's interest in the entity;

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(iv) enter into leases, licenses, sublicenses, franchises or other agreements with respect to all or any portion of the Partnership's property, whether or not such leases, licenses or agreements (including renewal or option terms) shall extend beyond the date of termination of the Partnership, upon such terms as it deems proper;

(v) compromise, submit to arbitration, sue on, or defend all claims in favor of or against the Partnership;

(vi) do all acts it deems necessary or appropriate for the protection and preservation of the Partnership's assets, including insuring the business and assets of the Partnership in such amounts and against such risks as the General Partner deems advisable;

(vii) subject to the provisions of
Section 8.1(f), sell or otherwise dispose of any or all of the assets of the Partnership in one or more transactions at any time;

(viii) finance any assets or activities of the Partnership or refinance, increase, modify, consolidate, prepay or extend any debts, mortgages or other security obligations of the Partnership; borrow money (including borrowings from the General Partner or any other Partner or their Affiliates, there being no obligation, however, for the General Partner or any of their Affiliates to make any such loan) on a secured or unsecured basis and grant or pledge Partnership assets as security for any such loan and confess a judgment against the Partnership in connection therewith;

(ix) hold the Partnership assets in the Partnership name or the name of one or more nominees;

(x) open one or more bank accounts in the name of the Partnership or in any other name in which the Partnership's funds are to be held, make deposits therein, draw funds therefrom and deal in or with the Partnership's funds in such manner as it may deem appropriate;

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(xi) make distributions of Partnership funds or assets to the Partners and Assignees as provided for by this Agreement; and

(xii) make such income tax elections as it deems appropriate or desirable, in its sole discretion exercise all rights, powers and duties as Tax Matters Partner, as contemplated by the Code and the Regulations, prepare and file tax returns for the Partnership with federal, state and local authorities; file amendments to such returns; participate on behalf of the Partnership in audits of such returns; consent to extensions relating to such returns; execute on behalf of the Partnership documents relating to the settlement of tax proceedings involving the Partnership or its tax returns; participate at the Partnership's expense in administrative and judicial proceedings, including appeals, relating to the Partnership's tax returns or its tax liabilities; and settle issues relating to the Partnership's federal and, to the extent required, state and local income tax returns even though the Partners rather than the Partnership shall be subject to tax as so determined.

(d) The General Partner may, on behalf of the Partnership, employ, engage, retain or deal with any persons, corporations or other entities (including its Affiliates) to act in such capacities as the General Partner may determine.

(e) With respect to third parties, the signature of the General Partner on any agreement, contract, mortgage, deed of trust, promissory note, instrument or other document shall be sufficient to bind the Partnership in respect thereof and shall conclusively evidence the authority of the General Partner with respect thereto, and no Person need look to any other evidence or require joinder or consent of any other Person.

(f) In the event that the General Partner proposes a merger or consolidation of the Partnership with or into any Other Business Entity or a sale of substantially all of the assets of the Partnership, such merger, consolidation or sale shall require the approval of a Majority Interest of the Units owned by Partners.

(g) Any approval, consent, vote or other action of the Partners required or contemplated by this Agreement may be taken without a meeting, without prior notice and without a vote, if a consent or consents in writing, setting forth the approval, consent, vote or other action so taken is signed by Partners holding

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the requisite number of Units and delivered to the General Partner. Any failure to give notice of any such approval, consent, vote or other action to the Partners not executing a consent shall not effect the validity of the approval, consent, vote or other action.

(h) ENBC shall have the power to elect the board of directors of the General Partner; provided, that ENBC shall be required to elect as directors of the General Partner at least two persons who are not officers, directors or employees of ENBC or Boston Chicken, Inc.

Section 8.2 Certain Obligations of General Partner. The General Partner shall:
(a) arrange for Partnership records and books of account to be maintained in which shall be entered fully and accurately all transactions and other matters relative to the Partnership business;

(b) make available to any Partner, at such

Partner's request, during normal business hours and at the principal place of business of the Partnership, all books and records of the Partnership required to be maintained by this Section 8.2, and such other financial information as shall be reasonably requested by any Partner; provided, that the General Partner shall not be required to disclose to any Partner information regarding the Partnership if such information is acquired by the Partnership or the General Partner under circumstances where the disclosure thereof to a Partner may be in violation of any fiduciary duty of the Partnership or the General Partner or in violation of a confidentiality agreement to which the Partnership or the General Partner is subject;

(c) use its best efforts to provide, or cause to be provided, to all Partners at least the following reports, within the time period specified below:

(i) within 90 days after the end of each fiscal year, a statement of operations for such fiscal year and a balance sheet as of the end of such fiscal year, which shall be prepared in accordance with generally accepted accounting principles and audited by a firm of independent certified public accountants; and

(ii) within 75 days after the end of each fiscal year, the information necessary for Partners to prepare so much of their federal and all applicable state income tax returns as relates to the Partnership; and

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(iii) as soon as practicable after the end of each quarter (as determined for federal estimated tax purposes), such information relating to the Partnership as is reasonably necessary for each Partner (or its constituent partners or shareholders) to determine its (or their) quarterly federal and state estimated tax liability.

(d) cause the Partnership to timely file all required Partnership federal, state, local and foreign tax and information returns; and

(e) cause the Partnership to be duly qualified in each jurisdiction in which it proposes to commence business if such qualification is necessary to avoid subjecting Partners to additional liability.

Section 8.3 Liability of General Partner for Certain Acts or Omissions. The doing of any act or the failure to do any act by the General Partner, the effect of which may cause or result in loss or damage to the Partnership, shall not subject the General Partner to any liability to the Partners if the General Partner acted in good faith and in a manner the General Partner reasonably believed to be in or not opposed to the best interests of the Partnership.

Section 8.4 Indemnification.

(a) To the fullest extent permitted under the Act, the Partnership shall indemnify any Person who was or is a party, or is threatened to be made a party, to any threatened, pending or completed action, suit, or proceeding, whether civil, criminal, administrative or investigative (other than an action by or in the right of the Partnership) by reason of the fact that he is or was a General Partner or Partner of the Partnership, or a director, management committee or advisory member or officer (or Person serving in any capacity equivalent to any of the foregoing) of the Partnership or a General Partner, or is or was serving at the request of the Partnership as a director, management or advisory committee member or officer (or in any capacity equivalent to any of the foregoing) of another corporation, part nership, joint venture, trust or other enterprise (all of the foregoing being herein collectively referred to as "Covered Capacities"), against expenses (including attorneys' fees), judgments, fines and amounts paid in settlement actually and reason ably incurred by him in connection with such action, suit, or proceeding if he acted in good faith and in a manner he reasonably believed to be in or not opposed to the best interests of the Partnership, and, with respect to any criminal action or pro ceeding, had no reasonable cause to believe his conduct was unlawful.

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(b) The termination of any action, suit or proceeding by judgment, order, settlement, conviction, or pleas of nolo contendre or its equivalent, shall not of itself create a presumption that the person did not act in good faith and in a manner which he reasonably believed to be in and not opposed to the best interests of the Partnership, and with respect to any criminal action or proceeding, had reasonable cause to believe that his conduct was unlawful. To the fullest extent permitted under the Act, the Partnership shall indemnify any person who was or is a party or is threatened to be made a party to any threatened, pending, or completed action or suit by or in the right of the Partnership to procure a judgment in its favor by reason of the fact that he is or was serving in any of the Covered Capacities, against expenses (including attorneys' fees), judgments, fines and amounts paid in settlement actually and reasonably incurred by him in connection with the defense or settlement of such action or suit if he acted in good faith and in a manner he reasonably believed to be in or not opposed to the best interests of the Partnership and except that no indemnification shall be made in respect to any claim, issue or matter as to which such action or suit alleges misconduct in the performance of his duty to the Partnership unless and then only to the extent that the court in which such action or suit was brought shall determine upon application that, despite the adjudication of liability, and in view of all the circumstances of the case, such person is fairly and reasonably entitled to be indemnified for such expenses which the court shall deem proper.

(c) Anything in Sections 8.4(a) or (b) to the contrary notwithstanding, to the extent that any person referred to therein has been successful on the merits or otherwise in defense of any action, suit or proceeding referred to therein or in defense of any claim, issue or matter therein, he shall be indemnified against expenses (including attorneys' fees) actually and reasonably incurred by him in connection therewith.

(d) Any indemnification under Sections 8.4(a) or
(b) (unless ordered by a court) shall be made by the Partnership only as authorized in the specific case upon a determination that indemnification is proper in the circumstances because the indemnitee has met the applicable standard of conduct set forth in Sections 8.4(a) or (b). Such determination shall be made by the General Partner. Expenses incurred in defending a civil or criminal action, suit or proceeding may be paid by the Partnership in advance of the final disposition of such action, suit or proceeding, as authorized by the General Partner in the specific case upon receipt of any undertaking by or on behalf of the indemnitee to repay such amount unless it shall ultimately be determined that he is entitled to be indemnified by the Partnership.

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(e) The indemnification provided by this Section 8.4 shall not be deemed exclusive of any other rights to which those seeking indemnification may be entitled under any statute, agreement, or otherwise, and shall continue as to a person who has ceased to serve in a Covered Capacity and shall inure to the benefit of his successors in interest, including but not limited to his trustees, heirs, executors, and administrators.

(f) The Partnership shall have the power to purchase and maintain insurance on behalf of any person who is or was serving in any of the Covered Capacities and incurred by him in any such capacity or arising out of his status as such, whether or not the Partnership would have the power to indemnify him against such liability under the provisions of this Section.

(g) Each Person who is or was an employee or agent of the Partnership or an employee or agent of a General Partner, or who is or was serving at the request of the Partnership as an employee or agent of another corporation, partnership, joint venture, trust or other enterprise may be indemnified (or covered by insurance), in the manner and to the extent provided in this Section 8.4 for persons acting in Covered Capacities, at the discretion of the General Partner.

(h) The Partnership shall have the right to assume the defense of any action, suit or proceeding in connection with which any Person is entitled to indemnification under this Section 8.4 and to select counsel for such purpose. No Person entitled to indemnification hereunder shall consent to entry of any judgment or enter into any settlement in connection with any such action, suit or proceeding without the consent of the Partnership, and the Partnership shall not, without the consent of each such Person that is entitled to indemnification, consent to entry of any judgment or enter into any settlement in connection with such action, suit or proceeding which does not include as an unconditional term thereof the giving by the claimant or plaintiff to such Person of a release from all liability in respect to such claim or litigation.

(i) Indemnification under this Section 8.4 shall not be available to any Person in the case of any action, suit or proceeding brought against the Partnership by or on behalf of such Person.

Section 8.5 General Partner as Limited Partner. To the extent the General Partner has invested in the Partnership as a Limited Partner, it shall acquire the same rights and obligations as other Limited Partners.

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Section 8.6 Tax Matters Partner.

(a) The General Partner is hereby appointed the "Tax Matters Partner" of the Partnership for all purposes pursuant to the Code and the Treasury Regulations. The General Partner is hereby authorized to designate another Partner of the Partnership to serve as the Tax Matters Partner. The Tax Matters Partner will (i) furnish to each Partner or Assignee affected by an audit of the Partnership income tax returns a copy of each notice or other communication received from the Internal Revenue Service or applicable state authority, (ii) keep each such Partner and Assignee informed of any administrative or judicial proceeding for the adjustment at the partnership level of any "partnership items," and (iii) allow each such Partner and Assignee an opportunity to participate in all such administrative and judicial proceedings.

(b) The Tax Matters Partner shall have the authority conferred on a Tax Matters Partner by the Code and the Treasury Regulations.

(c) The Partnership is not obligated to pay any fees or other compensation to the Tax Matters Partner in his capacity as such. However, the Partnership will reimburse the Tax Matters Partner for any and all out-of-pocket costs and expenses (including reasonable attorneys and other professional fees) incurred by him in his capacity as Tax Matters Partner. Each Partner who elects to participate in administrative tax proceedings will be responsible for its own expenses incurred in connection with such participation. In addition, the cost of any adjustments to a Partner and the cost of any resulting audits or adjustments of a Partner's tax return will be borne solely by the affected Partner.

(d) The Partnership will indemnify, defend and hold the Tax Matters Partner harmless from and against any loss, liability, damage, cost or expense (including reasonable attorneys' and other professional fees) sustained or incurred as a result of any act or decision concerning Partnership tax matters and within the scope of his responsibilities as Tax Matters Partner, so long as such act or decision was not made fraudulently or in bad faith and did not constitute willful or wanton misconduct or gross negligence.

ARTICLE IX

Section 9.1 Dissolution of Partnership. Upon the Bankruptcy of any Partner, the Partnership shall be dissolved unless a Majority Interest of the remaining Partners shall elect, within a period of 90 days from the date of such occurrence, to

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continue the Partnership and, if necessary, designate a successor General Partner. The Partnership shall also be dissolved upon the happening of any of the following events:

(a) the action of the General Partner, with the approval of not less than a Majority Interest of the Partners, to dissolve the Partnership; or

(b) the entry of a decree of judicial dissolution under Section 17-802 of the Act or as otherwise provided in the Act.

The Partnership shall not be dissolved upon the occurrence of any other event.

Section 9.2 Final Accounting. Upon dissolution and termination of the Partnership, an accounting shall be made of the accounts of each Partner and of the Partnership's assets, liabilities and operations, from the date of the last previous accounting to the date of such termination.

Section 9.3 Liquidation; Distribution. In the event of the dissolution of the Partnership, the General Partner (or in the event the dissolution is caused by the Bankruptcy or Dissolution of the General Partner, a person selected by a Majority Interest of the Partners) shall act in an orderly manner as liquidating trustee and, in an orderly manner, shall wind up the affairs of the Partnership and, after paying all debts and liabilities of the Partnership, including all costs of dissolution, shall distribute the remaining assets in the following order of priority:

(a) first, to the establishment of any reserves which the liqui dating trustee may deem reasonably necessary for any contingent or unforeseen liabili ties or obligations of the Partnership arising out of or in connection with the Partnership, which reserves may, at the option of the liquidating trustee, be paid over by the liquidating trustee to an escrow agent, to be held by it for the purpose of disbursing such reserves in payment of any of the aforementioned contingencies, and, at the expiration of such period as the liquidating trustee shall deem advisable, for distributing the balance thereafter remaining in the manner hereinafter provided; and

(b) second, to the Partners and Assignees in accordance with their positive Capital Account balances, after taking into account all Capital Account adjustments for the taxable year during which the liquidation occurs, in compliance with Treasury Regulations Section 1.704-1(b)(2)(ii)(b)(2).

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Section 9.4 Termination. A reasonable time shall be allowed for the orderly liquidation of the assets of the Partnership and the discharge of liabilities to creditors so as to enable the General Partner or liquidating trustee to minimize the normal losses attendant upon a liquidation. Each of the Partners shall be furnished with a statement prepared by the Partnership's then certified public accountant, which shall set forth the assets and liabilities of the Partnership as at the date of complete liquidation. Upon compliance with the distribution plan set forth in Section
10.3 (including any payment over to any escrowee if there are sufficient funds therefor), the Partners shall cease to be such, and the General Partner or the liquidating trustee shall execute, acknowledge, and cause to be filed a certificate of cancellation of the Partnership. Upon completion of the dissolution, winding up, liquidation and distribution of the liquidation proceeds, the Partnership shall terminate.

ARTICLE X

Section 10.1 Notices. Except as otherwise provided herein, all notices and other written communications required or permitted to be given under this Agreement shall be in writing and shall be sent by Federal Express or other reliable courier, transmitted by fax, personally delivered or mailed by certified or registered mail, return receipt requested. Any notices to be given to the Partners shall be given or delivered to the addresses set forth on Schedule A hereto or such other address of which a Partner may notify the General Partner in writing. Any notices to be given to the Partnership shall be sent or delivered to the office of the Partnership as specified herein or at such other address as the General Partner may specify in a notice to all of the Partners. Each notice given to the Partners or the Partnership shall also be given to Einstein/Noah Bagel Corp., 14123 Denver West Parkway, Golden, Colorado 80401, Attention: General Counsel or to such other address of which ENBC shall notify the Partnership in writing. Notices sent for next day delivery by Federal Express or other reliable courier shall be deemed given the next business day after sending, notices transmitted by fax or personally delivered shall be deemed given when so transmitted or delivered, respectively, and notices sent by certified or registered mail shall be deemed given on the third business day after sending.

                  Section 10.2  Governing Law.  This Agreement shall be
governed  by and construed in accordance with the Act.

                  Section 10.3  Amendments.

                           (a)  Subject to the provisions of Sections 10.3(b)

and (c), this Agreement may be amended only in writing with the written consent of Persons holding a majority of all outstanding Units.

45

(b) Amendments to this Agreement which are of a clerical or inconsequential nature or which may be required to comply with the Act or the terms of this Agreement, and which do not adversely affect the Partners in any material respect or which are required or contemplated by this Agreement, including, without limitation, amendments necessary to reflect the Transfer of Units or the admission, substitution or withdrawal of a Partner that is otherwise permitted by this Agreement or the change in the name of the registered agent, the address of the registered office or the address of the office at which Partnership records are kept, may be made by the General Partner, without notice to or consent of any Partner, through the exercise of the power of attorney granted the General Partner by Section 10.4 of this Agreement.

(c) No amendment shall increase the liability of any Partner, decrease the Capital Account of any Partner, decrease the number of Units of any Partner or affect the right of any Partner to receive Distributions, except in each case with the written consent of the Partner adversely affected thereby.

Section 10.4 Power of Attorney. Each Partner does irrevocably constitute and appoint the General Partner, as his true and lawful attorney and agent (with full power of substitution) with full power and authority in his name, place and stead to execute, swear to, acknowledge, deliver, file and record in the appropriate public offices (i) all certificates and other instruments (including counterparts of this Agreement) which the General Partner deems necessary or appropriate to establish or to qualify or continue the Partnership as a limited partnership in the State of Delaware and in such other states as the General Partner may determine; (ii) all instruments which the General Partner deems necessary or appropriate to effect an amendment to this Agreement in accordance with the terms of this Agreement; (iii) all conveyances and other instruments which the General Partner deems necessary or appropriate to effect the dissolution and termination of the Partnership; and (iv) all instruments relating to the admission of additional or substitute Partners or withdrawal of Partners in accordance with the terms of this Agreement. The foregoing grant of authority: (a) shall survive the death, incompetence or termination of existence of any or all of the Partners; (b) may be executed by the General Partner for the Partners by the signature of the General Partner together with a list of all of the Partners; (c) shall bind any person who becomes a substitute or additional Partner pursuant to this Agreement; and (d) shall continue to bind any Partner who assigns the whole or any portion of his interest, except that where the Assignee thereof has been approved for admission to the Partnership as a substitute Partner pursuant to this Agreement, then, as to such assigning Partner this power of attorney shall survive the delivery of such assignment for the sole purpose of enabling the General Partner to execute, acknowledge and file

46

any instrument necessary to effect such substitution and file any instrument necessary to effect such substitution. Upon the request of the General Partner, the Partners shall execute any certificate or other instrument with respect to which the General Partner could have invoked this power of attorney.

Section 10.5 Successors and Assigns. Except as otherwise provided herein, this Agreement shall be binding upon and inure to the benefit of the Partners, the Assignees and their respective legal representatives, heirs, successors and assigns.

Section 10.6 Counterparts. This Agreement may be executed in multiple counterparts, each of which shall be an original, but all of which shall constitute one instrument.

Section 10.7 Fiscal Year. The fiscal year of the Partnership shall be the period, if any, specified in the Secured Loan Agreement or, if none is so specified, the period selected by the General Partner. The Partnership shall use the accrual method of accounting for tax and financial reporting purposes.

Section 10.8 Modifications to be in Writing. This Agreement constitutes the entire understanding of the parties hereto with respect to the subject matter hereof and no amendment, modification or alteration of the terms hereof shall be binding unless the same be in writing and adopted in accordance with the provisions of Section 10.3.

Section 10.9 Action for Partition or Distribution in Kind. Each of the parties hereto irrevocably waives any right which it may have to partition Partnership property or maintain an action for distribution of Partnership property in kind.

Section 10.10 Captions. The captions herein are inserted for convenience of reference only and shall not affect the construction of this Agreement.

Section 10.11 Pronouns and Plurals. Whenever the context may require, any pronoun used in this Agreement shall include the corresponding masculine, feminine or neuter forms, and the singular form of nouns, pronouns and verbs shall include the plural and vice versa.

Section 10.12 Validity and Severability. If any provision herein shall be held invalid or unenforceable, such decision shall not affect the validity or enforceability of any other provisions hereof, all of which other provisions shall, in such case, remain in full force and effect.

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Section 10.13 Statutory References. Each reference in this Agreement to a particular statute or regulation, or a provision thereof, shall, at any particular time, be deemed to be a reference to such statute or regulation, or provision thereof, or to any similar or superseding statute or regulation, or provision thereof, as at such time in effect.

Section 10.14 Primacy of Certain Agreements. Notwithstanding anything to the contrary contained herein, the Partners acknowledge that the Partnership is currently and may in the future be subject to certain agreements, including the Secured Loan Agreement, the Area Development Agreement and the License Agreement, with terms that are or may be inconsistent with the provisions of this Agreement, and that the provisions of those agreements shall control in the event of any conflict herewith and may limit or preclude the Partners' ability to exercise their rights or realize any benefits otherwise available to them hereunder. The Partners further agree that any distribution made or compensation paid in violation of the Secured Loan Agreement, the Area Development Agreement or any License Agreement shall be reimbursed by the recipient thereof upon demand by the Partnership.

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This Agreement is accepted and agreed to by:

GENERAL PARTNER:
EINSTEIN/NOAH BAGEL
PARTNERS, INC.

By:  /s/ Jeffrey L. Butler
     --------------------------
Name:  Jeffrey L. Butler
Title:  President

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SCHEDULE A

GENERAL PARTNER

Name                                                      Mailing Address
Einstein/Noah Bagel Partners, Inc.                    14123 Denver West Parkway
                                                      Golden, CO 80401

LIMITED PARTNERS

                   Mailing                   Capital                    Number
Name               Address                Contribution                 of Units


EXHIBIT 10.3


LOAN AGREEMENT

BY AND BETWEEN

EINSTEIN/NOAH BAGEL CORP.

AND

EINSTEIN/NOAH BAGEL PARTNERS, L.P.


DECEMBER 5, 1997


TABLE OF CONTENTS

ARTICLE I

The Loan

                                                                                         Page
                                                                                         ----
1.1      The Loan..........................................................................1
1.2      Purposes of the Loan..............................................................2
1.3      The Loan Account..................................................................2
1.4      Interest Rate.....................................................................2
1.5      Payment of Interest...............................................................3
1.6      Repayment of the Loan.............................................................3
1.7      Term of this Agreement............................................................3
1.8      One Obligation....................................................................3
1.9      Credit Resources..................................................................4
1.10     Payment Method....................................................................4
1.11     Authorization to Advance for Limited Purposes.....................................4

                                       ARTICLE II
                                 Security and Collateral

2.1      Security Interest.................................................................4
2.2      Subsidiary Security Documents.....................................................5
2.3      Pledge of Units...................................................................6
2.4      Preservation of Collateral and Perfection
           of Security Interests Therein...................................................6
2.5      Alternate Security and Pledge Agreements..........................................7

                                      ARTICLE III
                                  Conditions to Advances

3.1      No Material Adverse Change........................................................7
3.2      No Default........................................................................8
3.3      Representations and Warranties....................................................8
3.4      Other Requirements................................................................8
3.5      Advance Request...................................................................8
3.6      No Default by Company.............................................................8
3.7      Sufficient Credit Available to Company............................................8

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ARTICLE IV
Representations and Warranties

4.1      Financial Statements..............................................................8
4.2      Partner Units.....................................................................9
4.3      No Material Adverse Change........................................................9
4.4      No Pending Material Litigation or Proceedings ....................................9
4.5      Valid Organization: Due Authorization;
          Valid and Binding Agreement......................................................9
4.6      Conduct of Business..............................................................10
4.7      Absence of Material Liabilities..................................................10
4.8      Tax Matters......................................................................11
4.9      Ownership of Collateral; Security Interest Priority..............................11
4.10     Location of Offices, Records, and Facilities.....................................11
4.11     Location of Inventory, Fixtures, Machinery, and Equipment........................12
4.12     Investment Company Act...........................................................12
4.13     Public Utility Holding Company Act...............................................12
4.14     Subsidiaries.....................................................................12

                                     ARTICLE V
                               Affirmative Covenants

5.1      Financial Statements.............................................................13
5.2      Inspection.......................................................................14
5.3      Conduct of Business..............................................................14
5.4      Insurance........................................................................15
5.5      Use of Proceeds..................................................................16
5.6      Company Loan Compliance..........................................................16
5.7      Company Loan Agreement Representations...........................................16
5.8      Additional Members...............................................................16

                                     ARTICLE VI
                                   Negative Covenants

6.1      Guarantees; Loans; etc...........................................................17
6.2      Disposal of Property.............................................................17
6.3      Compensation to Members and Others...............................................17
6.4      Distributions and Redemption.....................................................17
6.5      Additional Indebtedness..........................................................18
6.6      Mergers, Consolidations, Acquisitions, etc.......................................18

ii

6.7      Certificate of Limited Partnership and Limited
           Partnership Agreement..........................................................18
6.8      Issuance of Units................................................................18
6.9      Liens............................................................................18
6.10     Transactions with Affiliates.....................................................18
6.11     Subsidiaries.....................................................................19


                                        ARTICLE VII
                                  Conditions of Closing

7.1      Proceedings and Documents........................................................19
7.2      Executed Documents...............................................................19
7.3      No Defaults......................................................................20
7.4      Compliance with Company Credit Agreements........................................20

                                       ARTICLE VIII
                       Default, Rights and Remedies of the Company

8.1      Default..........................................................................20
8.2      Default; Remedies................................................................23
8.3      No Waiver........................................................................24

                                        ARTICLE IX
                                       Miscellaneous

9.1      No Oral Change...................................................................25
9.2      Assignment.......................................................................25
9.3      Costs and Attorneys' Fees........................................................25
9.4      Communications and Notices.......................................................26
9.5      Governing Law....................................................................26
9.6      Headings.........................................................................27
9.7      Severability.....................................................................27
9.8      Avoidance........................................................................27
9.9      Counterparts.....................................................................27
9.10     Entire Agreement.................................................................27
9.11     General Indemnity................................................................27
9.12     Limitation on Damages............................................................28
9.13     Submission to Jurisdiction.......................................................28
9.14     Waiver of Jury Trial.............................................................29

iii

EXHIBITS

EXHIBIT A Form of Promissory Note of Einstein/Noah Bagel Partners, L.P.

EXHIBIT B Form of Subsidiary Security Agreement

EXHIBIT C Form of Pledge Agreement

iv

SECURED LOAN AGREEMENT

This Secured Loan Agreement (the "Agreement") is made and entered into as of the 5th day of December, 1997 between Einstein/Noah Bagel Corp., a Delaware corporation (the "Company"), and Einstein/Noah Bagel Partners, L.P., a Delaware limited partnership ("DEVELOPER").

RECITALS

The Company and DEVELOPER have entered into an area development agreement, as amended from time to time (the "Development Agreement"), pursuant to which DEVELOPER is required to establish and operate Einstein Bros(R) Bagels and Noah's New York Bagels(R) stores (the "Stores") in the area specified in the Development Agreement (the "Development Area") in compliance with a development schedule set forth therein and to enter into individual license agreements (each a "License Agreement") for such specific Stores; and

The Company has entered into an Amended and Restated Credit Agreement, dated as of November 24, 1997, with the Bank of America National Trust and Savings Association ("Bank of America"), LaSalle National Bank and General Electric Credit Corporation (as it may be amended from time to time, the "Senior Credit Facility"), the proceeds of which are intended to be used in part to fund Advances (as defined herein) to the DEVELOPER required hereunder.

COVENANTS

In consideration of the mutual representations, warranties, and covenants set forth herein, and in consideration of any Advances made hereunder to or for the benefit of DEVELOPER by Company, the parties hereto agree as follows:

ARTICLE I

THE LOAN

1.1 THE LOAN. The Company agrees, on the terms and subject to the conditions set forth herein, including without limitation the conditions to loan Advances set forth in Article III hereof, to advance at any time and from time to time during the period commencing on the date hereof and ending on the third anniversary of the date hereof (the "Draw Termination Date"), amounts requested by DEVELOPER in an aggregate principal amount not to exceed $70,000,000 (the


"Loan"). Each Advance of the Loan ("Advance") shall be in a minimum amount of $100,000 and shall be made by wire transfer by or on behalf of the Company to the account of DEVELOPER or by regular check of or on behalf of the Company payable to DEVELOPER and forwarded to DEVELOPER by overnight air express to its address as set forth herein for delivery on the next regular business day. The Loan shall be evidenced by a promissory note (the "Note") of even date herewith in the form attached hereto as Exhibit A.

1.2 PURPOSES OF THE LOAN. Proceeds of the Loan shall be used by DEVELOPER for general corporate purposes, including to pay fees and make payments to the Company, to fund Store operating costs, to fund general corporate overhead, to provide general working capital for DEVELOPER, and to finance the purchase, design, construction and equipment of Stores, commissaries and production facilities in the Development Area pursuant to and in accordance with the Development Agreement.

1.3 THE LOAN ACCOUNT. The Company shall maintain a loan account on its books in which shall be recorded all Advances made by Company to DEVELOPER pursuant to this Agreement, and all payments made by DEVELOPER with respect to the Loan; provided, however, that failure to maintain such account or record any Advances therein shall not relieve DEVELOPER of its obligations to repay the outstanding principal amount of the Loan, all accrued interest thereon and any amount payable with respect thereto in accordance with the terms of this Agreement and the Note.

1.4 INTEREST RATE.

(a) Interest shall accrue daily on the aggregate outstanding principal balance of the Loan, for the period commencing on the date the Loan is made until the Loan is paid in full, at a per annum rate equal to the rate of interest announced by the Bank of America National Trust and Savings Association or its successor in interest (the "Bank") from time to time at its head office as its "reference rate," plus 2.5%. The interest rate shall be adjusted, from time to time, on the same day on which the Bank adjusts its "reference rate." In addition, the interest rate shall be increased or reduced by an amount equivalent to any increase or reduction in the interest rate under the Senior Credit Facility or any extension, replacement or refinancing thereof. Interest on the outstanding principal amount of the Loan shall be payable in arrears on the dates set forth herein and at maturity (whether at stated maturity, by acceleration or otherwise).

2

(b) Interest shall be computed on the basis of a 360-day year and the actual number of days elapsed.

(c) Any principal payment due under the Note not paid when due, whether at stated maturity, by notice of repayment, by acceleration or otherwise, shall, to the extent permitted by applicable law, thereafter bear interest (compounded monthly and payable upon demand) at a rate which is 2% per annum in excess of the rate of interest otherwise payable under this Agreement in respect of such principal amount until such unpaid amount has been paid in full (whether before or after judgment).

1.5 PAYMENT OF INTEREST. During the Term of the Loan, DEVELOPER shall pay to the Company interest on the outstanding principal balance of the Loan on the first day of each of the Company's 13 consecutive four-week accounting periods used for accounting purposes (each, a "Retail Period").

1.6 REPAYMENT OF THE LOAN. If not earlier paid, or if not accelerated for payment, the outstanding principal amount of the Loan shall, at the close of business on the Draw Termination Date, thereafter become an amortized term loan payable as follows: the principal balance of the Loan shall be payable to the Company in 65 substantially equal periodic installments of principal (the amount of which periodic installments of principal shall be determined at the close of business on the Draw Termination Date based on a schedule amortizing such outstanding principal balance of the Loan as of such date in 130 substantially equal periodic installments of principal), plus accrued but unpaid interest, on the first day of each of the Company's Retail Periods, commencing on the first day of the first Retail Period in the Company's fiscal year 2001 and continuing until the first day of the last Retail Period in the Company's fiscal year 2005, when the entire remaining principal balance of the Loan and all interest accrued thereon shall be due and payable.

1.7 TERM OF THIS AGREEMENT. This Agreement and all covenants and agreements of the Company hereunder shall be effective on the date hereof and shall continue in effect until the last to occur of (i) the date on which there is no amount (principal or interest) remaining outstanding under the Note and
(ii) the date on which the Company no longer has any obligation to make any Advances hereunder if DEVELOPER were to make a valid request for an Advance pursuant to and in accordance with Article 3 hereof.

1.8 ONE OBLIGATION. All Advances made hereunder, and all interest accrued thereon, shall constitute one obligation of DEVELOPER secured by the

3

security interests granted by this Agreement and by all other security interests, liens, claims, and encumbrances from time to time hereafter granted to the Company by DEVELOPER.

1.9 CREDIT RESOURCES. DEVELOPER acknowledges that the Company has informed it that the Company may not from time to time in the future have cash, cash equivalents, and credit resources sufficient to permit the Company to make requested Advances under this Agreement while maintaining sufficient working capital for the Company's operating needs. DEVELOPER agrees that the Company shall have no obligation to make any Advances if sufficient funds are not available to the Company under the Senior Credit Facility to fund the full amount of the requested Advance.

1.10 PAYMENT METHOD. All payments to be made by DEVELOPER hereunder shall be made in lawful money of the United States, in immediately available funds, without set off, counterclaims, deduction or withholding of any type.

1.11 AUTHORIZATION TO ADVANCE FOR LIMITED PURPOSES. So long as funds are still available to be drawn by DEVELOPER hereunder, and DEVELOPER is not in Default under this Agreement, DEVELOPER hereby authorizes the Company (a) to make daily Advances on behalf of DEVELOPER under this Agreement in accordance with the Company's customary practices and procedures solely to provide funds to DEVELOPER to cover payables, intercompany charges and other charges previously approved by DEVELOPER regardless of whether DEVELOPER has specifically requested such Advance and without waiver of any of the Company's rights hereunder, and
(b) to make Advances under the Loan from time to time solely to pay interest on the Loan if and only if DEVELOPER does not pay interest when due hereunder.

ARTICLE II

SECURITY AND COLLATERAL

2.1 SECURITY INTEREST. To secure payment and performance of DEVELOPER's obligations hereunder and under the Note, and any and all other indebtedness, obligations or liabilities of any kind of DEVELOPER to the Company, whether now existing or hereafter arising, direct or indirect, absolute or contingent, joint and/or several, arising by operation of law or otherwise. DEVELOPER hereby grants to the Company a continuing security interest in and to the following property

4

and interests in property, whether now owned or hereafter acquired by DEVELOPER and wheresoever located:

(a) all of DEVELOPER's real estate, accounts, equipment (including, but not limited to machinery, furniture, fixtures, tools, vehicles, and other tangible property), inventory, leasehold improvements, contract rights (including its rights as lessee under all leases of real property), general intangibles, deposit accounts, tax refunds, chattel paper, instruments, notes, letters of credit, documents, and documents of title, capital stock, other than capital stock of the Company, or other ownership interests of all Subsidiaries (as defined in Section 6.11 hereof);

(b) all insurance proceeds of or relating to any of the foregoing;

(c) all of DEVELOPER's books, records, and computer programs and data relating to any of the foregoing; and

(d) all accessories and additions to, substitutions for, and replacements, products, and proceeds of, any of the foregoing (all of the foregoing, and all of the security described in Sections 2.2 and 2.3, being referred to collectively as the "Collateral").

2.2 SUBSIDIARY SECURITY DOCUMENTS. DEVELOPER shall cause each person or entity becoming a Subsidiary of DEVELOPER from time to time to execute and deliver to the Company, within five days after such person or entity becomes a Subsidiary, a security agreement substantially in the form attached hereto as Exhibit B (a "Subsidiary Security Agreement"), together with all financing statements and other related documents (including real estate mortgages) as the Company may request and such closing documents with respect to such Subsidiary of the type described in Article VII as the Company may request, sufficient to grant to the Company liens and security interests in all assets of each Subsidiary of the type described in Section 2.1. DEVELOPER shall from time to time execute and deliver to the Company, within five days after a person or entity becomes a Subsidiary of DEVELOPER, a pledge agreement in a form acceptable to the Company, pursuant to which DEVELOPER shall grant a security interest in favor of the Company in and to all shares of capital stock (or other equity interests) of such Subsidiary, together with the stock certificates evidencing such stock ownership (or other evidence of ownership) and accompanied by a stock power (or equity assignment) executed in blank. Any such pledge agreements executed by DEVELOPER and security agreements and other documents executed by a Subsidiary of DEVELOPER from time to time shall be included in the term "Security Instruments" used herein and the stock and assets of such Subsidiary

5

covered by such Security Instruments shall be included in the term "Collateral" used herein.

2.3 PLEDGE OF UNITS. In addition to the security interest in the Collateral, DEVELOPER's obligations hereunder and under the Note and all other obligations of DEVELOPER to Company shall be secured by the security interest created pursuant to a pledge agreement between the Company and all of the partners of DEVELOPER, other than the Company and the Fund (the "Partners"), substantially in the form attached hereto as Exhibit C (the "Pledge Agreement").

2.4 PRESERVATION OF COLLATERAL AND PERFECTION OF SECURITY INTERESTS THEREIN.

(a) DEVELOPER shall execute and deliver to the Company, concurrently with the execution of this Agreement, and shall execute and deliver or cause any Subsidiary of DEVELOPER to execute and deliver to the Company at any time or times hereafter at the request of the Company or the Agent (as defined in Section 2.5 below), all financing statements or other documents, including mortgages on real estate owned by DEVELOPER or its Subsidiaries and security agreements (the "Security Instruments") (and pay the cost of filing or recording the same in all public offices deemed necessary by the Company), as the Company or the Agent may request, in forms satisfactory to the Company, and take all further action that the Company or the Agent may request, or which may be reasonably necessary or desirable, to perfect and keep perfected the security interest in the Collateral granted by DEVELOPER to the Company, to create and perfect the security interests in the assets of any Subsidiaries of DEVELOPER provided in Section 2.2 hereof, or otherwise to protect and preserve the Collateral and the Company's security interest therein. Should DEVELOPER fail to do so, the Company is authorized to sign any such Security Instruments as DEVELOPER's agent.

(b) DEVELOPER will furnish to the Company from time to time statements and schedules further identifying and describing the Collateral and such other reports in connection with the Collateral as the Company may reasonably request, all in reasonable detail.

(c) DEVELOPER shall notify the Company, within five days after the occurrence thereof, of the acquisition of any property by DEVELOPER that is not subject to the existing liens and security interests, in favor of the Company, of any person or entity's becoming a Subsidiary, and of any other event or condition that

6

may require additional action of any nature in order to create, preserve, or perfect the liens and security interests of the Company.

(d) DEVELOPER shall, and shall cause each Subsidiary to, cause all tangible Collateral to be maintained and preserved in the same condition, repair and working order as when new, ordinary wear and tear excepted, and in accordance with any manufacturer's manual.

2.5 ALTERNATE SECURITY AND PLEDGE AGREEMENTS. If requested by the Company in order for the transactions contemplated by this Agreement to comply with the limitations and restrictions of any applicable agreement between the Company and its lender or between its lender and its lender's banks and any bank designated as agent for its lender's banks ("Agent"), as amended from time to time, or to obtain a waiver therefrom, DEVELOPER hereby agrees that a security interest as referred to in Section 2.1 hereof, a pledge of Units as referred to in Section 2.3 hereof and the additional security interests described in Sections 2.2 and 2.4 hereof may be granted directly to the Company's lender or to the Agent in lieu of or in addition to such grants to the Company, in which event appropriate alterations may be made to this Article II and to the forms of the other Subsidiary Security Agreements, and references herein to such security, pledges, and deliveries thereof to the Company may be deemed to refer to the Agent, as appropriate.

ARTICLE III

CONDITIONS TO ADVANCES

Notwithstanding any other provisions contained in this Agreement, the Company's obligations to make any Advance (including an initial Advance) provided for in Section 1.l shall be conditioned upon the following:

3.1 NO MATERIAL ADVERSE CHANGE. No material adverse change, as determined by the Company in its sole discretion, in the financial condition, results of operations assets, or business of DEVELOPER, shall have occurred at any time or times subsequent to the date thereof, or, in the event such a material adverse change shall have occurred, such change shall have been fully remedied without any material adverse effect on the financial condition, results of operations, assets or other business of DEVELOPER and its Subsidiaries taken as a whole to the satisfaction of the Company in its sole discretion.

7

3.2 NO DEFAULT. Neither a Default (as that term is defined in Article VIII hereof) nor any event which, through the passage of time or the service of notice or both, would mature into a Default (an "Event of Default") shall have occurred and be continuing.

3.3 REPRESENTATIONS AND WARRANTIES. The representations and warranties contained in Article IV hereof, the Pledge Agreement and the other Security Instruments shall be true and correct on and as of the date such Advance is made.

3.4 OTHER REQUIREMENTS. The Company shall have received, in form and substance satisfactory to it, all certificates, consents, affidavits, schedules, instruments, and other documents which DEVELOPER is obligated to provide to the Company hereunder or which the Company may at any time reasonably request.

3.5 ADVANCE REQUEST. Other than the initial Advance, the Company shall have received, at least five business days prior to the day an Advance is to be made hereunder, copies of all documents required to be delivered to Company under Section 5.1 below or otherwise reasonably requested.

3.6 NO DEFAULT BY COMPANY. The Company shall not be in default under the Senior Credit Facility nor shall any event which, through the passage of time or the service of notice or both, would mature into a default under the Senior Credit Agreement, have occurred and be continuing, and the making of an Advance will not cause the Company to be in default under the Senior Credit Facility.

3.7 SUFFICIENT CREDIT AVAILABLE TO COMPANY. Sufficient funds shall be available to the Company under the Senior Credit Facility to fund the full amount of the requested Advance.

ARTICLE IV

REPRESENTATIONS AND WARRANTIES

DEVELOPER represents and warrants that:

4.1 FINANCIAL STATEMENTS. The financial statements to be furnished to the Company or the Agent in accordance with Section 5.1 below will be prepared in conformity with generally accepted accounting principles consistently applied throughout the periods involved, and will fairly present the financial condition of

8

DEVELOPER and its Subsidiaries at the dates thereof and its results of operations for the periods indicated (subject, in the case of financial statements covering less than one full fiscal year, to normal recurring year-end adjustments).

4.2 PARTNER UNITS. DEVELOPER has previously furnished to the Company a true and correct copy of the certificate of limited partnership of DEVELOPER and the limited partnership agreement of DEVELOPER (the "Limited Partnership Agreement"), including in each case all amendments thereto through the date of this Agreement. The holders of record (and beneficial owners, if any) of Units in DEVELOPER, and the number of Units owned of record by each such holder and beneficially owned by each such beneficial owner, are set forth on Exhibit A to the Limited Partnership Agreement, and the number of Units set forth on such Exhibit A constitute 100% of the issued and outstanding ownership interests in DEVELOPER. There are no outstanding options, warrants, rights, contracts or agreements of any kind for the issuance or sale of any Units or for the issuance or sale of any other partner interests or obligations of DEVELOPER or for the purchase of any of its partnership interests.

4.3 NO MATERIAL ADVERSE CHANGE. Since the date hereof, there has been no material adverse change in the financial condition, results of operations, assets or business of DEVELOPER and its Subsidiaries, taken as a whole, or, in the event such a material adverse change shall have occurred, such change shall have been fully remedied without any material adverse effect on the financial condition, results of operations, assets or other business of DEVELOPER and its Subsidiaries, taken as a whole, to the satisfaction of the Company in its sole discretion.

4.4 NO PENDING MATERIAL LITIGATION OR PROCEEDINGS. There are no actions, suits, investigations or proceedings pending or, to the knowledge of DEVELOPER or its Subsidiaries, threatened, against or affecting DEVELOPER or its Subsidiaries or the business or properties of DEVELOPER or its Subsidiaries, in any court or before or by any governmental department, commission, board, agency or instrumentality, or any arbitrator. Neither DEVELOPER nor any of its Subsidiaries is in default with respect to any order, writ, injunction or decree of any court, arbitrator or governmental agency.

4.5 VALID ORGANIZATION: DUE AUTHORIZATION; VALID AND BINDING AGREEMENT.

(a) DEVELOPER is a limited partnership duly organized, validly existing, and in good standing under the laws of the State of Delaware, with power

9

and authority to enter into and perform this Agreement and to issue the Note and incur the indebtedness to be evidenced thereby. DEVELOPER is qualified to do business and is in good standing in each jurisdiction in which failure to so qualify could have a material adverse effect on its property, business, operations or prospects.

(b) This Agreement and the Note have each been duly authorized by all required action on the part of DEVELOPER, and each of this Agreement and the Note has been duly executed and delivered by DEVELOPER and constitutes the legal, valid, and binding obligation of DEVELOPER enforceable in accordance with its terms.

(c) The execution and delivery of this Agreement and the Note and the performance by DEVELOPER of its obligations hereunder and thereunder are not in contravention of any law, rule or regulation, including without limitation Regulation G, T, U or X of the Board of Governors of the Federal Reserve System, and will not conflict with or result in any breach of any of the provisions, or constitute a default under or result in the creation or imposition of any lien or encumbrance (except as expressly provided herein) upon any of the property of DEVELOPER pursuant to any of the provisions of the certificate of limited partnership of DEVELOPER or the Limited Partnership Agreement or any agreement or instrument to which DEVELOPER is a party or by which it or its assets is bound.

(d) No consent, authorization, approval, or other action by, and no notice to or filing with, any governmental authority or regulatory body or any other person, which has not been obtained or taken, is required for the execution and delivery of, or the performance by DEVELOPER of its obligations under, this Agreement or the Note.

4.6 CONDUCT OF BUSINESS. Since their inception, DEVELOPER and each Subsidiary has conducted its business and operations in a manner consistent with that of a franchisee of Company and has not engaged in any business other than the business of establishing, opening, and operating Stores.

4.7 ABSENCE OF MATERIAL LIABILITIES. Neither DEVELOPER nor any Subsidiary has any material liabilities or obligations, either accrued, absolute, contingent, or otherwise, except (a) as set forth in its most recent unaudited balance sheet, (b) normal liabilities and obligations incurred in the ordinary course of business since the date of its most recent unaudited balance sheet, and (c) obligations under contracts and agreements entered into in the ordinary course of business.

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4.8 TAX MATTERS.

(a) DEVELOPER and its Subsidiaries have filed all federal, state, and local tax returns which are required to be filed, except for extensions duly obtained, and has paid, or made provisions for the payment of, all taxes which have become due pursuant to such returns or pursuant to any assessment received by DEVELOPER or any Subsidiary, except such taxes, if any, as are being contested in good faith and as to which adequate reserves have been provided.

(b) DEVELOPER will be classified for tax purposes as a partnership with the meaning of Section 7701 (a)(2) of the Internal Revenue Code of 1986, as amended ("Code"), and DEVELOPER is not a "publicly traded partnership" within the meaning of Section 7704 of the Code.

4.9 OWNERSHIP OF COLLATERAL; SECURITY INTEREST PRIORITY. At the time any Collateral becomes subject to a security interest of the Company hereunder, unless the Company shall otherwise consent, (a) DEVELOPER or a Subsidiary shall be the lawful owner of such Collateral and have the right and authority to subject the same to the security interest of the Company, (b) none of the Collateral shall be subject to any lien or encumbrance other than that in favor of the Company (and other than federal and state securities law restrictions on shares of the Company's common stock), and (c) there shall be no effective financing statement covering any of the Collateral on file in any public office, other than in favor of the Company. This Agreement creates in favor of the Company a valid and perfected first-priority security interest in the Collateral enforceable against DEVELOPER or its Subsidiary, as the case may be, and all third parties and secures the payment of DEVELOPER's obligations hereunder and under the Note, and all other obligations of DEVELOPER to the Company, whether now existing or hereafter arising, and all filings and other actions necessary or desirable to create, preserve, or perfect such security interest have been duly taken. Notwithstanding the foregoing provisions of this
Section 4.9, clause (b) and (c) and the immediately preceding sentence of this
Section 4.9 shall not be inaccurate by reason of any purchase money security interest (including pursuant to a financing lease) in any equipment for DEVELOPER's Stores.

4.10 LOCATION OF OFFICES, RECORDS, AND FACILITIES. DEVELOPER's chief executive office and chief place of business and the office where DEVELOPER keeps its records concerning its accounts, contract rights, chattel papers, instruments' general intangibles, and other obligations arising out of or in connection with the operation of its business or otherwise ("Receivables"), and all originals of all leases and other chattel paper which evidence Receivables, are located in the State of

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Colorado, at the address of DEVELOPER set forth in Section 9.4 hereof (as such address may be changed from time to time in accordance therewith). The federal tax identification number of DEVELOPER is 36-4019835. The name of DEVELOPER is "Einstein/Noah Bagel Partners, L.P." and DEVELOPER operates under no other names than the name Einstein Bros. Bagels, Noah's New York Bagels, Bagel Boulevard, Baltimore Bagel and Bagel & Bagel on its Stores or such other names authorized pursuant to and in accordance with any applicable License Agreement with the Company.

4.11 LOCATION OF INVENTORY, FIXTURES, MACHINERY, AND EQUIPMENT.

(a) All Collateral consisting of inventory, fixtures, machinery, or equipment is located within the Development Area and at no other locations without the prior written consent of the Company.

(b) If the Collateral described in clause (a) is kept at leased locations, DEVELOPER has used its best efforts to obtain appropriate landlord lien waivers or subordination satisfactory to the Company, unless such has been waived in writing by the Company for the particular instance.

(c) If the Collateral described in clause (a) is warehoused, DEVELOPER has sent appropriate warehousemen's notices, each reasonably satisfactory to the Company, unless such has been waived by the Company for the particular instance.

4.12 INVESTMENT COMPANY ACT. DEVELOPER is not an "investment company", or a company "controlled" by an "investment company", within the meaning of the Investment Company Act of 1940, as amended.

4.13 PUBLIC UTILITY HOLDING COMPANY ACT. DEVELOPER is not a "holding company" or an "affiliate" of a "holding company" or a "subsidiary company" of a "holding company", within the meaning of the Public Utility Holding Company Act of 1935, as amended.

4.14 SUBSIDIARIES. DEVELOPER has no Subsidiaries as of the date of this Agreement.

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ARTICLE V

AFFIRMATIVE COVENANTS

DEVELOPER covenants and agrees that so long as this Agreement remains in effect:

5.1 FINANCIAL STATEMENTS.

(a) DEVELOPER shall cause to be furnished to the Company and, at the Company's request, to the Company's lender or to the Agent: (i) as soon as practicable and in any event within 20 days after the end of each interim fiscal quarter, statements of income and cash flows of DEVELOPER and its Subsidiaries for such period and for the period from the beginning of the then current fiscal year to the end of such quarter and a balance sheet of DEVELOPER and its Subsidiaries as of the end of such quarter, setting forth in each case, in comparative form, figures for the corresponding periods in the preceding fiscal year, certified as accurate by the chief financial officer or treasurer of the General Partner, subject to changes resulting from normal, returning year-end adjustments; (ii) as soon as practicable and in any event within 60 days after the end of each fiscal year, statements of income and cash flows of DEVELOPER and its Subsidiaries for such year, and a balance sheet of DEVELOPER and its Subsidiaries as of the end of such year, setting forth in each case, in comparative form, corresponding figures for the preceding fiscal year and as of the end of the preceding fiscal year, audited by independent certified public accountants selected by the Company and reasonably satisfactory to DEVELOPER; and (iii) as soon as practicable (but in any event not more than five business days after the president or any other officer of the General Partner obtains knowledge of the occurrence of an event or the existence of a circumstance giving rise to an Event of Default or a Default), notice of any and all Events of Default or Defaults hereunder.

(b) All financial statements delivered to the Company, and if applicable, the Company's lender or the Agent pursuant to the requirements of
Section 5.1(a) shall be prepared in accordance with generally accepted accounting principles consistently applied. Together with each delivery of financial statements required by Section 5.1(a), DEVELOPER shall deliver to the Company an officer's certificate stating that there exists no Default or Event of Default, or, if any Default or Event of Default exists, specifying the nature thereof, the period of existence thereof and what action DEVELOPER proposes to take or have taken with respect thereto. Together with each delivery of financial statements required by Section 5.1 (a)(ii) above, DEVELOPER shall deliver to the Company a certificate of the accountants who

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performed the audit in connection with such statements stating that in making the audit necessary to the issuance of a report on such financial statements, they have obtained no knowledge of any Default or Event of Default, or, if such accountants have obtained knowledge of a Default or Event of Default, specifying the nature and period of existence thereof. Such accountants shall not be liable by reason of any failure to obtain knowledge of any Default or Event of Default which would not be disclosed in the ordinary course of an audit. DEVELOPER authorizes the Company to discuss the financial condition of DEVELOPER with DEVELOPER's independent public accountants and agrees that such discussion or communication shall be without liability to either the Company or DEVELOPER's independent public accountants.

5.2 INSPECTION. The Company, or any person designated from time to time by the Company, shall have the right, from time to time hereafter, to call at DEVELOPER's or its Subsidiaries' place or places of business during ordinary business hours, and, without hindrance or delay, (a) to inspect, audit, check, and make copies of and extracts from DEVELOPER's and its Subsidiaries' books, records, journals, orders, receipts, and any correspondence and other data relating to the business of DEVELOPER or its Subsidiaries or to any transactions between the parties hereto, and (b) to discuss the affairs, finances, and business of DEVELOPER and its Subsidiaries with the officers of DEVELOPER and its Subsidiaries.

5.3 CONDUCT OF BUSINESS.

(a) DEVELOPER shall, and shall cause each Subsidiary to, (i) maintain its existence and qualification to do business in good standing in each jurisdiction where the failure to be so qualified would have a material adverse effect on the financial condition of DEVELOPER or its Subsidiaries, (ii) maintain in full force and effect all licenses, bonds, franchises, leases, patents, contracts, and other rights necessary to the conduct of its business, and (iii) comply with all applicable laws and regulations of any federal, state, or local governmental authority, including those relating to environmental matters, labor and employment laws and employee benefit matters.

(b) DEVELOPER shall, and shall cause its Subsidiaries to, duly pay and discharge (i) all lawful claims, whether for labor, materials, supplies, services, or anything else, which might or could, if unpaid, become a lien or charge upon its property or assets, unless and to the extent only that the validity thereof is being contested in good faith and by such appropriate proceedings, (ii) all of its trade bills when due in accordance with customary practice, and (iii) all taxes, unless and

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to the extent that the validity thereof is being contested by DEVELOPER in good faith and by appropriate proceedings.

(c) DEVELOPER shall, and shall cause each Subsidiary to, conduct its business and operations in a manner consistent with that of a multi-unit food service establishment, and shall not, and shall not permit any Subsidiary to, engage in any business other than the business of establishing, opening, and operating Stores in the Development Area.

5.4 INSURANCE.

(a) DEVELOPER shall keep and maintain, and shall cause its Subsidiaries to keep and maintain, at their sole cost and expense, (i) insurance on their assets for at least 80% of the full replacement value (or the full insurable value) thereof against loss or damage by fire, theft, explosion, and all other hazards and risks ordinarily insured against by other owners or users of such properties in similar businesses similarly situated, and (ii) public liability insurance relating to DEVELOPER's and its Subsidiaries' ownership and use of their assets.

(b) All such policies of insurance shall be in such form and in such amounts as is customary in the case of other owners or users of like properties in similar businesses, with insurers as shall be reasonably satisfactory to the Company. Upon demand, DEVELOPER shall deliver to the Company the original (or certified) copy of each policy of insurance, and evidence of payment of all premiums for each such policy. Such policies of insurance (except those of public liability) shall contain an endorsement in form and substance acceptable to the Company, showing the Company as an additional insured. Such endorsement, or an independent instrument furnished to the Company, shall provide that all insurance companies will give the Company at least 30 days prior written notice before any such policy or policies of insurance shall be altered or canceled. DEVELOPER and each Subsidiary hereby directs all insurers under such policies of insurance (except those of public liability) to pay all proceeds payable thereunder for claims in excess of the aggregate amount of $50,000 directly to the Company, and DEVELOPER irrevocably appoints the Company (and all officers, employees, or agents designated by the Company), as DEVELOPER's and the Subsidiaries' true and lawful agent (and attorney-in-fact) for the purpose of endorsing the name of DEVELOPER or such Subsidiary on any check, draft, instrument, or other item of payment for such proceeds. Any proceeds received by the Company shall be applied to DEVELOPER's obligations hereunder, and any overage shall be paid to DEVELOPER. DEVELOPER and each Subsidiary irrevocably appoints the Company, from and after a Default or an Event of Default,

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as DEVELOPER's and each Subsidiary's true and lawful agent (and attorney-in-fact) for the purpose of making, settling, and adjusting claims under such policies of insurance and for making all determinations and decisions with respect to such policies of insurance. In the event DEVELOPER or any Subsidiary at any time or times hereafter shall fail to obtain or maintain any of the policies of insurance required above or to pay any premium in whole or in part relating thereto, then the Company, without waiving or releasing any Default or Event of Default hereunder, may at any time or times thereafter (but shall be under no obligation to do so) obtain and maintain such policies of insurance and pay such premium and take any other action with respect thereto which the Company deems advisable. All sums so disbursed by the Company, including reasonable attorneys' fees, court costs, expenses, and other charges relating thereto, shall be part of DEVELOPER's obligations hereunder, payable by DEVELOPER to the Company on demand.

5.5 USE OF PROCEEDS. Except as otherwise authorized in writing by the Company. DEVELOPER shall use the proceeds of the Loan solely for the purposes set forth in Article I hereof. DEVELOPER will not, directly or indirectly, use any part of such proceeds for the purpose of purchasing or carrying any margin stock within the meaning of Regulation U of the Board of Governors of the Federal Reserve System or to extend credit to any person for the purpose of purchasing or carrying any such margin stock.

5.6 COMPANY LOAN COMPLIANCE. DEVELOPER agrees that it will not incur any indebtedness or create any lien or take any other action which would cause the Company to be in default under, or in violation of, any lending arrangement or credit agreement to which the Company or its parent company, if any, is a party.

5.7 COMPANY LOAN AGREEMENT REPRESENTATIONS. DEVELOPER agrees that it will conduct its business and take such action (or refrain from taking such action) as to cause to be true and correct at all relevant times the representations or warranties applicable to a subsidiary contained in any lending arrangements or credit agreements to which the Company and/or its parent company, if any, is a party.

5.8 ADDITIONAL MEMBERS. DEVELOPER agrees to cause each person (other than the Company and the Fund) becoming a Partner from time to time after the date of the Pledge Agreement to execute and deliver to the Company within five days after such person becomes a Partner a copy of the Pledge Agreement.

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ARTICLE VI

NEGATIVE COVENANTS

DEVELOPER covenants and agrees that, so long as this Agreement remains in effect (unless the Company shall give its prior written consent thereto):

6.1 GUARANTEES; LOANS; ETC. DEVELOPER shall not, and shall not permit any Subsidiary to (a) guarantee, endorse or otherwise in any way become or be responsible for obligations of any person other than the Company, whether by agreement to purchase the indebtedness of any other person or through the purchase of goods, supplies, or services, or by agreement to maintain net worth, working capital, or other balance sheet covenants or conditions, or by way of stock purchase, capital contribution, advance, or loan for the purpose of paying or discharging any indebtedness or obligation of such other person or otherwise, except endorsements of negotiable instruments for collection in the ordinary course of business and (b) make loans or advances to any person.

6.2 DISPOSAL OF PROPERTY. DEVELOPER shall not, and shall not permit any Subsidiary to, sell, lease, transfer, or otherwise dispose of any of its properties, assets, and rights (or agree to sell, lease, transfer, or otherwise dispose of any of its properties, assets, and rights) (including the Collateral) to any party except in the ordinary course of business.

6.3 COMPENSATION TO MEMBERS AND OTHERS. Other than reasonable salaries and other normal benefits to be paid to employees of DEVELOPER or the General Partner, which salaries and benefits must be approved by the Company, DEVELOPER shall not make any loans to, or pay any compensation, bonuses, fees, options, or other amounts to any equity holder or to any of the affiliates or immediate family members of any such equity holder.

6.4 DISTRIBUTIONS AND REDEMPTION.

(a) Subject to the provisions of Section 6.4(b) DEVELOPER shall not, directly or indirectly, (i) redeem, purchase, or otherwise retire any of its Units, (ii) make any distributions (in cash or securities) in any fiscal year or (iii) return capital of DEVELOPER to its partners.

(b) Notwithstanding anything to the contrary contained herein, DEVELOPER may make cash distributions to its partners to the maximum extent

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permitted under the laws of the state of its organization, pursuant to and in accordance with Section 6.2 of the Limited Partnership Agreement.

6.5 ADDITIONAL INDEBTEDNESS. Except for trade payables and real estate lease obligations for Stores, in each case entered into in the ordinary course of business, DEVELOPER shall not, and shall not permit any Subsidiary to, incur addi tional indebtedness in excess of $5,000 as to any one item and $50,000 in the aggregate without the consent of the Company.

6.6 MERGERS, CONSOLIDATIONS, ACQUISITIONS, ETC. DEVELOPER shall not, and shall not permit any Subsidiary to: (a) be a party to any consolidation, reorganization, or merger; (b) sell or otherwise transfer any part of its assets (except in the ordinary course of business); (c) effect any change in its capital structure or in any of its business objectives, purposes, and operations; (d) acquire any capital in or equity ownership of another limited liability company, corporation, partnership, or other business organization; (e) engage in any business other than the operation of Stores and related production and distribution activities; or (f) liquidate or dissolve or take any action with a view toward liquidation or dissolution.

6.7 CERTIFICATE OF LIMITED PARTNERSHIP AND LIMITED PARTNERSHIP AGREEMENT. DEVELOPER shall not make any changes in or amendments to its cer tificate of limited partnership or the Limited Partnership Agreement as they are in effect as of the date hereof.

6.8 ISSUANCE OF UNITS. DEVELOPER will not issue any additional units of partnership interests or grant any option, warrant, or similar right to acquire units of partnership interests.

6.9 LIENS. DEVELOPER shall not, and shall not permit any Subsidiary to, create, incur or suffer to exist any lien on any of the assets, rights, revenues or property, real, personal, or mixed, tangible or intangible, whether now owned or hereafter acquired, of DEVELOPER or any Subsidiary, other than liens in favor of the Company.

6.10 TRANSACTIONS WITH AFFILIATES. DEVELOPER shall not, and shall not permit any Subsidiary to, become a party to, or become liable in respect of, any contract or undertaking with any Affiliate (as defined in Section 9.2 hereof) except in the ordinary course of business and on terms not less favorable to DEVELOPER or such Subsidiary than those which could be obtained if such contract or undertaking was an arm's-length transaction with a person other than an affiliate.

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6.11 SUBSIDIARIES. DEVELOPER shall not, and shall not permit any Subsidiary to, create or otherwise invest in any corporation, partnership, or other entity unless DEVELOPER or such Subsidiary owns directly 100% of the issued and outstanding equity interests therein (such 100% owned entity to be referred to herein as a "Subsidiary").

ARTICLE VII

CONDITIONS OF CLOSING

The Company's obligations hereunder shall be subject to (a) the performance by DEVELOPER prior to or on the date hereof of all of its covenants theretofore to be performed under this Agreement, (b) the accuracy of DEVELOPER's representations and warranties contained in this Agreement on the date hereof, and (c) the satisfaction, prior to or on the date hereof, of the following further conditions:

7.1 PROCEEDINGS AND DOCUMENTS. All proceedings to be taken in connection with the transaction contemplated by this Agreement and all documents incident to such transaction shall be satisfactory in form and substance to the Company and its counsel, and the Company shall have received all documents or other evidence which it and its counsel may reasonably have requested in connection with such transaction, including copies of records of all proceedings in connection with such transaction and compliance with the conditions set forth in this Article VII, in form and substance satisfactory to the Company and its counsel.

7.2 EXECUTED DOCUMENTS. DEVELOPER and its Subsidiaries, and to the extent applicable, the partners and their respective spouses, shall have each duly executed the following documents to which they are parties, and shall have delivered to the Company the following:

(a) this Agreement;

(b) the Note;

(c) the Pledge Agreement;

(d) the Subsidiary Security Agreement, where applicable; and

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(e) such financing statements or other documents for filing with public officials with respect to the Security Instruments as the Company may reasonably request, including without limitation financing statements executed by each Partner.

7.3 NO DEFAULTS. There shall exist no Event of Default or Default.

7.4 COMPLIANCE WITH COMPANY CREDIT AGREEMENTS. The Company's performance of its obligations hereunder shall comply with all applicable restrictions or limitations under any lending arrangements or credit agreements to which the Company is a party.

ARTICLE VIII

DEFAULT, RIGHTS AND REMEDIES OF THE COMPANY

8.1 DEFAULT. The occurrence of any of the following events or acts shall constitute a default ("Default"):

(a) Default in the payment when due of any portion of the principal on the Note and the continuance of such default for a period of three days;

(b) Default in the payment when due of any portion of the interest on the outstanding principal of the Note and the continuance of such default for a period of 10 days;

(c) any representation or warranty now or hereafter made in this Agreement, the Note, the Pledge Agreement, the Subsidiary Security Agreement, any other Security Instrument, or any certificate hereunder or thereunder shall not be true, or any certificate, statement, report, financial data, or notice furnished at any time by DEVELOPER to the Company shall be materially inaccurate;

(d) any breach of, or failure to perform or observe, any covenant, condition, or agreement contained in the Pledge Agreement, the Subsidiary Security Agreement or in any other Security Instrument;

(e) the breach of, or failure to perform or observe, any covenant, condition, or agreement contained in Sections 5.5, 6.1, 6.2, 6.4, 6.6, 6.7, 6.8, 6.10 or 6.11 of this Agreement;

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(f) any breach of, or failure to perform or observe, any other covenant, condition, or agreement contained in this Agreement or the Note which shall continue unremedied for a period of 10 calendar days following notice thereof from the Company, provided that such grace period shall not apply, and DEVELOPER shall be in Default immediately upon such breach, if, in the Company's judgment, such breach may not reasonably be cured by DEVELOPER during such cure period;

(g) DEVELOPER's default under, or breach of any provision of the Development Agreement (other than a default which constitutes a default under Section 8.1(o) hereof);

(h) DEVELOPER or any Subsidiary shall (i) generally not, or shall be unable to, or shall admit in writing its inability to pay its debts as such debts become due, (ii) make an assignment for the benefit of creditors, petition or apply to any tribunal for the appointment of a custodian receiver, or trustee for it or a substantial part of its assets, (iii) commence any proceeding under any bankruptcy, reorganization, arrangements, readjustment of debt, dissolution, or liquidation law or statute of any jurisdiction, whether now or hereafter in effect, (iv) have any such petition or application filed or any such proceeding commenced against it in which an order for relief is entered or adjudication or appointment is made and which remains undismissed for a period of 60 days or more, (v) by any act or omission, indicate its consent to, approval of, or knowing acquiescence in any such petition, application, or proceeding, or order for relief, or the appointment of a custodian, receiver, or trustee for all or any substantial part of its properties, or (vi) suffer any such custodianship, receivership, or trusteeship to continue undischarged for a period of 60 days or more;

(i) termination of the lesser of (a) 50% or (b) three of the franchise or license agreements to which DEVELOPER and the Company are parties;

(j) dissolution or liquidation of the Company;

(k) there occurs a material adverse change in the financial condition, results of operations, assets, or business of DEVELOPER and its Subsidiaries taken as a whole, or, in the event such a material adverse change shall have occurred, such change shall not have been fully remedied without any material adverse effect on the financial condition, results of operations, assets or other business

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of DEVELOPER and its Subsidiaries taken as a whole to the satisfaction of the Company in its sole discretion;

(l) DEVELOPER or any Subsidiary shall (a) fail to pay any indebtedness for borrowed money (other than the Note) of DEVELOPER or such Subsidiary, or any interest or premium thereon, when due (whether by scheduled maturity, required prepayment, acceleration, demand, or otherwise) and any applicable grace periods shall have expired, or (b) fail to perform or observe any term, covenant, or condition on its part to be performed or observed under any agreement or instrument relating to any such indebtedness, when required to be performed or observed, if the effect of such failure to perform or observe is to accelerate, or to permit the acceleration, after the giving of notice, of the maturity of such indebtedness, or (c) default in the performance or observance of any obligations under leases of real property if the effect of such default is to permit the termination of such lease and any applicable cure period therein has expired;

(m) one or more judgments, decrees or orders for the payment of money in excess of $100,000 in the aggregate and not otherwise fully covered by insurance shall be rendered against DEVELOPER or any of its Subsidiaries, and such judgments, decrees, or orders shall continue unsatisfied and in effect for a period of 20 consecutive days without being vacated, discharged, satisfied, escorted, stayed, or bonded pending appeal;

(n) the Pledge Agreement, the Subsidiary Security Agreement, any other Security Instrument, or the security interests created under this Agreement shall be terminated, invalidated, or set aside or be declared ineffective or inoperative or in any way cease to give or provide to the Company the benefits purported to be created thereby; or

(o) DEVELOPER fails to satisfy its development obligations for the Development Area or any Sub-Area (as defined in the Development Agreement) as set forth in the Development Agreement, so long as during the 180-day period immediately preceding the event giving rise to the default under this Section
8.1 (o), both (i) the Company has not failed to make an Advance requested hereunder as a result of unavailability to the Company of funds under the Senior Credit Facility and not as a result of any failure of DEVELOPER to satisfy the conditions precedent to Advances or of the occurrence of a Default or Event of Default, and (ii) DEVELOPER has had (A) access to capital, either equity or debt, either directly or through sources provided by the Company, on commercially reasonable terms for a

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similarly situated restaurant business, or (B) income from operations, sufficient in either case to complete its development obligations.

8.2 DEFAULT; REMEDIES.

(a) In the event a Default shall exist or occur the Company may:

(i) terminate its obligations under this Agreement and cease to make any further advances under Section 1.1, and shall have the right to declare the Note due and payable in full, without demand, presentment, or notice of any kind;

(ii) in its sole and absolute discretion, exercise any one or more of the rights and remedies accruing to a secured party under the Uniform Commercial Code with respect to the Collateral and any other applicable law upon default by a debtor;

(iii) exercise its rights under the Pledge Agreement and/or the other Security Instruments;

provided, however, that in the case of any event or condition described in
Section 8.1(h) with respect to DEVELOPER or any Subsidiary, the Company's obligations under this Agreement shall automatically terminate forthwith and all amounts owed by DEVELOPER hereunder and under the Note shall automatically become immediately due and payable without notice, demand, presentment, protest, diligence, notice of dishonor, or other formality, all of which are hereby expressly waived.

(b) In connection with the exercise of the Company's rights and remedies provided in Section 8.2(a)(ii), DEVELOPER hereby agrees to assemble the Collateral and make it available to the Company at a place to be designated by the Company which is reasonably convenient to both parties, authorizes the Company to take possession of the Collateral with or without demand and with or without process of law and to sell and dispose of the same at public or private sale and to apply the proceeds of such sale to the costs and expenses thereof
(including reasonable attorneys' fees and disbursements incurred by the Company) and then to the payment and satisfaction of the Loan. Any requirement of reasonable notice shall be met if the Company sends such notice to DEVELOPER, by registered or certified mail, at least five days prior to the date of sale, disposition, or other event giving rise to a required notice. The Company may be the purchaser at any such sale. DEVELOPER expressly authorizes such sale or sales of the Collateral in advance of and to the

23

exclusion of any sale or sales of or other realization upon any other collateral securing the Loan. The Company shall have no obligation to preserve rights against prior parties. DEVELOPER hereby waives as to the Company any right of subrogation or marshaling of such Collateral and any other collateral for the Loan. To this end, DEVELOPER hereby expressly agrees that any such collateral or other security of DEVELOPER or any other party which the Company may hold, or which may come to any of them or any of their possession, may be dealt with in all respects and particulars as though this Agreement were not in existence. The parties hereto further agree that public sale of the Collateral by auction conducted in any county in which any Collateral is located or in which the Company or DEVELOPER does business after advertisement of the time and place thereof shall, among other manners of public and private sale, be deemed to be a commercially reasonable disposition of the Collateral. DEVELOPER shall be liable for any deficiency remaining after disposition of the Collateral.

(c) All of the Company's rights and remedies under this Agreement are cumulative and nonexclusive. Any conversion of, or exercise of the Option with respect to, less than all of the principal balance outstanding under the Note shall not affect the Company's rights and remedies with respect to any portion not so converted or exercised.

8.3 NO WAIVER. The Company's failure, at any time or times hereafter, to require DEVELOPER's strict compliance with or performance of any provision of this Agreement shall not waive, affect, or diminish any right of the Company thereafter to demand such strict compliance or performance therewith. Any suspension or waiver by the Company of a Default or an Event of Default by the Company under this Agreement or the Note shall not suspend, waive, or affect any other Default or Event of Default by DEVELOPER under this Agreement or the Note, whether the same is prior or subsequent thereto and whether of the same or of a different kind or character. None of the undertakings, agreements, warranties, covenants, and representations of DEVELOPER contained in this Agreement or the Note and no Default or Event of Default by DEVELOPER under this Agreement or the Note shall be deemed to have been suspended or waived by the Company.

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ARTICLE IX

MISCELLANEOUS

9.1 NO ORAL CHANGE. This Agreement may not be changed orally, but only by an agreement in writing and signed by the party against whom enforcement of any waiver, change, modification, or discharge is sought.

9.2 ASSIGNMENT. DEVELOPER may not assign any of its rights or delegate any of its obligations under this Agreement without the Company's written consent, which consent may be withheld in the Company's sole discretion. The Company may assign any of its rights or delegate any of its obligations under this Agreement (including assignment of this Agreement, the Note, the Pledge Agreement and the Security Instruments), (a) without notice to DEVELOPER,
(i) to any Affiliate of the Company, other than DEVELOPER, or (ii) in connection with any pledge of its assets under the Company's credit agreements and (b) with notice, but without any requirement of consent or approval, to any other person, other than DEVELOPER. Any such assignment shall vest in the assignee all of the benefits under the documents so assigned. For purposes of this Agreement, the term "Affiliate" of a specified person shall mean any person or entity which directly, or indirectly through one or more intermediaries, controls or is controlled by, or is under common control with, the person specified.

9.3 COSTS AND ATTORNEYS' FEES.

(a) Except as provided in Section 2.4 hereof and subsection
(b) or (c) of this Section 9.3, each of the parties hereto shall pay its own expenses (including accounting fees) incident to the negotiation and execution of this Agreement and to the consummation of the transactions contemplated hereby.

(b) DEVELOPER shall pay all reasonable attorneys' fees and any costs and charges relating to or arising out of (i) the negotiation and drafting of this Agreement and all related documents and (ii) the enforcement by the Company of its rights to collect any portion of the Loan.

(c) In any action not founded solely on grounds covered by subsection (b) of this Section 9.3, the party to the action who does not prevail shall pay to the prevailing party the court costs and reasonable attorneys' fees and other expenses (including, but not limited to, fees and expenses of expert witnesses or

25

consulting experts) incurred directly or indirectly by the prevailing party in connection with its prosecution or defense of the action, as the case may be.

9.4 COMMUNICATIONS AND NOTICES. All communications and notices provided for in this Agreement or under the Note shall be in writing and shall be deemed to have been duly given if delivered personally to the party to whose attention the notice is directed or sent by overnight express, facsimile transmission, express mail delivery service, or registered or certified mail, return receipt requested, postage prepaid, and properly addressed as follows:

If to DEVELOPER:

Einstein/Noah Bagel Partners, L.P.
c/o Einstein/Noah Bagel Corp
14123 Denver West Parkway
Golden, CO 80401
Attention: General Partner

If to the Company:

Einstein/Noah Bagel Corp.
14123 Denver West Parkway
Golden, CO 80401
Attention: Chief Financial Officer

Any party may change the address to which notices hereunder are to be sent to it by giving written notice of such change of address in the manner herein provided for giving notice. Any notice delivered personally shall be deemed to have been given when so delivered. Any notice delivered by facsimile transmission shall be deemed to have been given on the earlier of the date it is actually received or one day after such transmission. Any notice delivered by overnight express courier will be deemed to have been, given on the next succeeding business day after the day it is sent to the intended recipient at the address set forth above, and any notice delivered by registered or certified mail or express mail delivery service shall be deemed to have been duly given on the earlier of the date it is actually received or three business days after it is sent to the intended recipient at the address set forth above.

9.5 GOVERNING LAW. THIS AGREEMENT SHALL BE CONSTRUED IN ACCORDANCE WITH AND GOVERNED BY THE LAWS OF THE STATE OF COLORADO APPLICABLE TO CONTRACTS MADE AND TO

26

BE PERFORMED THEREIN WITHOUT REGARD TO THE CONFLICTS OF LAW PROVISIONS THEREOF.

9.6 HEADINGS. The headings of the sections of this Agreement are inserted for convenience only and shall not be deemed to constitute a part of this Agreement.

9.7 SEVERABILITY. If any provision of this Agreement or the application thereof to any person or circumstance is held invalid or unenforceable, the remainder of this Agreement and the application of such provision to other persons or circumstances shall not be affected thereby, and the provisions of this Agreement shall be severable in any such instance.

9.8 AVOIDANCE. To the extent that the Company receives any payment on account of DEVELOPER's obligations hereunder, and any such payment(s) and/or proceeds or any part thereof are subsequently invalidated, declared to be fraudulent or preferential, set aside, subordinated, and/or required to be repaid to a trustee, receiver, or any other party under any bankruptcy law, state or federal law, common law, or equitable cause, then, to the extent of such payment(s) or proceeds received, DEVELOPER's obligations hereunder, or part thereof intended to be satisfied, shall be revived and continue in full force and effect, as if such payment(s) and/or proceeds had not been received by the Company.

9.9 COUNTERPARTS. This Agreement may be executed in counterparts, each of which shall be deemed an original, but all of which together shall constitute but one and the same instrument.

9.10 ENTIRE AGREEMENT. This Agreement, the Note, the Pledge Agreement, the Security Instruments and the exhibits to each of the foregoing contain the entire agreement of the parties hereto with respect to the transactions contemplated herein, and collectively supersede all prior understandings and agreements of the parties with respect to the subject matter hereof.

9.11 GENERAL INDEMNITY. In addition to the payments pursuant to
Section 9.3, DEVELOPER agrees to indemnify, pay, and hold the Company and any holder of the Note, and the officers, directors, employees, agents, and Affiliates of the Company and any such holder (collectively, the "Indemnitees"), harmless from and against any and all other liabilities, obligations, losses, damages, penalties, actions, judgments, suits, claims, costs, expenses, and disbursements of any kind or nature whatsoever (including, without limitation, the reasonable fees and disbursements of counsel for any of such Indemnitees in connection with any investigative,

27

administrative, or judicial proceeding commenced or threatened, whether or not any of such Indemnitees shall be designated a party thereto) that may be imposed on, incurred by, or asserted against any Indemnity, in any manner relating to or arising out of this Agreement, the Note, the Pledge Agreement, the Subsidiary Security Agreement, the Security Instruments and the exhibits or any other agreements or document executed and delivered by DEVELOPER in connection therewith, DEVELOPER's use and operation of the Stores, including any damage to public or worker health and safety or the environment, the Company's agreement to make the Loan hereunder, or the use or intended use of the proceeds of the Loan (the "indemnified liabilities"); provided that DEVELOPER shall have no obligation to an Indemnitee hereunder with respect to indemnified liabilities arising from the gross negligence or willful misconduct of such Indemnitee. To the extent that the undertaking to indemnify, pay, and hold harmless set forth in the preceding sentence may be unenforceable because it violates any law or public policy, DEVELOPER shall contribute the maximum portion that it is permitted to pay under applicable law to the payment and satisfaction of all indemnified liabilities incurred by the Indemnitees or any of them. The provisions of the undertakings and indemnification set out in this Section 9.11 shall survive satisfaction and payment of DEVELOPER's obligations hereunder and termination of this Agreement.

9.12 LIMITATION ON DAMAGES. Notwithstanding anything to the contrary herein no party hereto shall be liable for consequential, indirect, incidental, special, speculative, or punitive damages for any matters arising under this Agreement (including, but not limited to, loss of revenue or profit) whether such claim alleges breach of contract, tortious conduct including, but not limited to, negligence, or any other theory.

9.13 SUBMISSION TO JURISDICTION. DEVELOPER agrees that any legal action or proceeding with respect to this Agreement, the Note, the Pledge Agreement, the Subsidiary Security Agreement, the Services Agreement or any Security Instrument or the transactions contemplated hereby may be brought in any court of the State of Colorado, or in any court of the United States of America sitting in Colorado, and DEVELOPER hereby submits to and accepts generally and unconditionally the jurisdiction of those courts with respect to their respective person and property, and irrevocably consents to the service of process in connection with any such action or proceeding by personal delivery to DEVELOPER or by the mailing thereof by registered or certified mail, postage prepaid to DEVELOPER at the address for DEVELOPER set forth in Section 9.4. Nothing in this paragraph shall affect the right of the Company to serve process in any other manner permitted by law or limit the rights of the Company to bring any such action or proceeding against DEVELOPER

28

or property in the courts of any other jurisdiction. DEVELOPER hereby irrevocably waives any objection to the laying of venue of any such suit or proceeding in the above described courts.

9.14 WAIVER OF JURY TRIAL. No party to this instrument, which includes any assignee, successor, heir or personal representative of a party, shall seek a jury trial in any lawsuit, proceeding, counterclaim, or any other litigation procedure based upon, or arising out of this Agreement, the Note, the Pledge Agreement, the Subsidiary Security Agreement, the Services Agreement, any Security Instrument, any related instrument, or the dealings or the relationship between the parties. No party will seek to consolidate any such action, in which a jury has been waived, with any other action in which a jury trial cannot or has not been waived.

THE PROVISIONS OF THIS SECTION 9.14 HAVE BEEN FULLY DISCUSSED BY THE PARTIES HERETO, AND THESE PROVISIONS SHALL BE SUBJECT TO NO EXCEPTIONS. NO PARTY HAS IN ANY WAY AGREED WITH OR REPRESENTED TO ANY OTHER PARTY THAT THE PROVISIONS OF THIS PARAGRAPH WILL NOT BE FULLY ENFORCED IN ALL INSTANCES. THIS PROVISION IS A MATERIAL INDUCEMENT FOR THE COMPANY IN ENTERING INTO THIS AGREEMENT.

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IN WITNESS WHEREOF, the parties have executed this Agreement to be effective as of the date and year first above written.

EINSTEIN/NOAH BAGEL CORP.

By: /s/ Paul A. Strasen
   --------------------------
Name:  Paul A. Strasen
Title:  Senior Vice President

EINSTEIN/NOAH BAGEL
PARTNERS, L.P.

By: Einstein/Noah Bagel Partners, Inc.
Its: General Partner

By: /s/ Jeffrey L. Butler
   ---------------------------
Name:  Jeffrey L. Butler
Title:  President

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PROMISSORY NOTE

$70,000,000 Golden, Colorado as of December 5, 1997

FOR VALUE RECEIVED, EINSTEIN/NOAH BAGEL PARTNERS, L.P., a Delaware limited partnership (the "DEVELOPER"), promises to pay to the order of Einstein/Noah Bagel Corp., a Delaware corporation (the "Company"), pursuant to the Loan Agreement (as hereinafter defined) at such place as the Company may from time to time designate in writing, in lawful money of the United States of America and in immediately available funds, the principal sum of seventy million dollars ($70,000,000) and any interest thereon, or, if less, the aggregate unpaid amount of the Loan made pursuant to Section 1.1 of the Loan Agreement and any interest thereon.

This Promissory Note dated as of December 5, 1997 (the "Note") evidences the Loan made under, and is referred to in and is executed and delivered pursuant to, a Loan Agreement of even date herewith between the DEVELOPER and the Company (the "Loan Agreement"), to which reference is hereby made for a statement of the terms and conditions under which this Note may be repaid and accelerated and for a description of the collateral and security securing this Note. Capitalized terms not otherwise defined herein shall have the meanings ascribed to them in the Loan Agreement.

Interest shall accrue daily on the aggregate outstanding principal balance of the Loan for the period commencing on the date the Loan is made until the Loan is paid in full, at a per annum rate equal to the rate designated and announced by Bank of America National Trust and Savings Association or its successor in interest (the "Bank") from time to time at its head office as its "reference rate," plus 2.5%. The interest rate shall be adjusted, from time to time, on the same day on which the Bank adjusts its "reference rate." In addition, the interest rate shall be increased or reduced by an amount equivalent to any increase or reduction in the interest rate under the Senior Credit Facility or any extension, replacement or refinancing thereof. Interest on the outstanding principal amount of the Loan shall be payable in arrears as provided in the Loan Agreement.

Interest shall be computed on the basis of a 360-day year and the actual number of days elapsed.


Any principal payment due under this Note not paid when due, whether at stated maturity, by notice of repayment, by acceleration or otherwise, shall, to the extent permitted by applicable law, thereafter bear interest (compounded monthly and payable upon demand) at a rate which is 2% per annum in excess of the rate of interest otherwise payable under this Note in respect of such principal amount until such unpaid amount has been paid in full (whether before or after judgment).

Except as otherwise provided in the Loan Agreement, and unless accelerated, the outstanding principal amount of the Loan shall be payable to the Company in 65 substantially equal periodic installments of principal (the amount of which periodic installments of principal shall be determined at the close of business on the Draw Termination Date based on a schedule amortizing such outstanding principal balance of the Loan as of such date in 130 substantially equal periodic installments of principal), plus accrued but unpaid interest, on the first day of each of the Company's Retail Periods, commencing on the first day of the first Retail Period in the Company's fiscal year 2001 and continuing until the first day of the last Retail Period in the Company's fiscal year 2005, when the entire principal balance of the Loan and all interest accrued thereon shall be due and payable.

This Note may be prepaid at any time without payment of penalty or premium. All payments made hereunder shall be applied first to interest and then to outstanding principal.

If payment hereunder becomes due and payable on a Saturday, Sunday, or legal holiday, under the laws of the State of Colorado, the due date thereof shall be extended to the next succeeding business day.

Demand, presentment, protest, diligence, notice of dishonor, and any other formality are hereby expressly waived by the DEVELOPER and any endorser or guarantor.

ARTICLE I

ADVANCES

I.1 Advances may be made from time to time by the Company to the DEVELOPER in the manner and on the terms and subject to the conditions set forth in the Loan Agreement. Upon granting each loan advance, the Company shall record the making and amount of such Advance on its books in a separate loan account, and shall also record in the loan account all payments made by the DEVELOPER with respect to the Loan. The aggregate amount of all Advances, less the amounts of payment of principal made by the DEVELOPER, shall be the principal amount

2

outstanding under this Note. The loan account shall be prima facie evidence of the unpaid amount of principal outstanding under this Note; provided, however, that failure to maintain such account or record any Advances therein shall not relieve the DEVELOPER of its obligations to repay the outstanding principal amount of the Loan, all accrued interest thereon, and any amount payable with respect thereto in accordance with the terms of the Loan Agreement and this Note.

ARTICLE II

DEFAULT, RIGHTS AND REMEDIES OF HOLDER

II.1 The occurrence of a Default shall be a default under this Note. Upon any default under this Note, the holder of this Note may declare this Note due and payable in full without demand, presentment or notice of any kind and exercise such other rights and remedies as are available to the holder under the Loan Agreement or applicable law.

II.2 If there is any default under this Note, and this Note is placed in the hands of an attorney for collection, or is collected through any court, including any bankruptcy court, the DEVELOPER promises to pay to the order of the holder hereof such holder's reasonable attorneys' fees and court costs incurred in collecting or attempting to collect or securing or attempting to secure this Note or enforcing the holder's rights with respect to the Collateral, to the extent allowed by the laws of the State of Colorado or any state in which any Collateral is situated.

ARTICLE III

MISCELLANEOUS

III.1 THIS NOTE HAS BEEN DELIVERED IN, AND SHALL BE CONSTRUED IN ACCORDANCE WITH AND GOVERNED BY THE LAWS OF, THE STATE OF COLORADO APPLICABLE TO CONTRACTS MADE AND TO BE PERFORMED THEREIN WITHOUT REGARD TO THE CONFLICTS OF LAW PROVISIONS THEREOF.

III.2 The holder of this Note may with or without notice to any party, and without affecting the obligations of any maker, surety, guarantor, endorser, accommodation party, or any other party to this Note: (i) extend the time for payment of either principal or interest from time to time; (ii) release or discharge any one or more parties liable on this Note; (iii) suspend the right to enforce this Note with respect to any persons; (iv) change, exchange, or release any property in which the

3

holder has any interest securing this Note; (v) justifiably or otherwise, impair any of the Collateral or suspend the right to enforce against any such Collateral; and (vi) at any time it deems it necessary or proper, call for and, should it be made available, accept, as additional security, the signature or signatures of additional parties or a security interest in property of any kind or description or both.

III.3 Any provision herein, or in the Loan Agreement, or any other document executed or delivered in connection herewith or therewith, or in any other agreement or commitment, whether written or oral, expressed or implied, to the contrary notwithstanding, neither the Company nor any holder hereof shall in any event be entitled to receive or collect, nor shall any amounts received hereunder be credited, so that the Company or any holder hereof shall be paid, as interest, a sum greater than the maximum amount permitted by applicable law to be charged to the person primarily obligated to pay this Note at the time in question. If any construction of this Note or the Loan Agreement, or any and all other papers, agreements or commitments, indicate a different right given to the Company or any holder hereof to ask for, demand, or receive any larger sum as interest, such is a mistake in calculation or wording which this clause shall override and control, it being the intention of the parties that this Note, the Loan Agreement, and all other documents executed or delivered in connection herewith shall in all ways comply with applicable law and proper adjustments shall automatically be made accordingly. In the event that the Company or any holder hereof ever receives, collects, or applies as interest, any sum in excess of the maximum amount permitted by applicable law, if any, such excess amount shall be applied to the reduction of the unpaid principal balance of this Note, and if this Note is paid in full, any remaining excess shall be paid to the DEVELOPER. In determining whether or not the interest paid or payable, under any specific contingency, exceeds the maximum amount permitted by applicable law, if any, the DEVELOPER and any holder hereof shall, to the maximum extent permitted under applicable law: (a) characterize any non-principal payment as an expense or fee rather than as interest; and (b) "spread" the total amount of interest throughout the entire term of this Note.

IN WITNESS WHEREOF, the DEVELOPER has caused this Note to be executed in its corporate name by the undersigned officer, hereunto duly authorized.

EINSTEIN/NOAH BAGEL PARTNERS, L.P.
By: Einstein/Noah Bagel Partners, Inc.
Its: General Partner

By:

Name: Jeffrey L. Butler Title: President

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FORM OF SUBSIDIARY SECURITY AGREEMENT

THIS SUBSIDIARY SECURITY AGREEMENT, dated as of __________ 199__ (this "Security Agreement"), is made by __________, a __________ corporation (the "Subsidiary"), in favor of Einstein/Noah Bagel Corp., a Delaware corporation (the "Company").

WITNESSETH:

WHEREAS Einstein/Noah Bagel Partners, L.P., a Delaware limited partnership (the "Borrower"), has entered into a loan agreement dated as of December ___, 1997 (the "Loan Agreement"), with the Company pursuant to which the Company has agreed on the terms and conditions therein, to make the Loan (as defined in the Loan Agreement) to the Borrower; and

WHEREAS, the Subsidiary is a wholly-owned subsidiary of the Borrower;

WHEREAS, as a condition to the effectiveness of the Company's obligations under the Loan Agreement, the Subsidiary has agreed, among other things, to grant to the Company a security interest in and to the Collateral hereinafter described;

NOW, THEREFORE, to secure (a) the payment of the principal sum of ___________ Dollars ($___________), together with interest thereon, in accordance with the terms of a promissory note dated December __, 1997, issued by the Borrower pursuant to the Loan Agreement (the "Note"), (b) the performance of the covenants herein contained and any monies expended by the Company in connection therewith, (c) the payment of all obligations and performance of all covenants of the Borrower under the Loan Agreement, the Pledge Agreement and all other Security Instruments (as defined in the Loan Agreement) and any other documents, agreements or instruments between the Borrower or the Subsidiary and the Company given in connection therewith, and (d) any and all other indebtedness, obligations and liabilities of any kind of the Borrower and/or the Subsidiary to the Company now or hereafter existing, direct or indirect, absolute or contingent, joint and/or several, secured or unsecured, arising by operation of law or otherwise, and whether incurred by the Subsidiary as principal, surety, endorser, guarantor, accommodation party or otherwise (all of the aforesaid indebtedness, obligations and liabilities of the


Borrower and/or the Subsidiary being herein called the "Secured Obligations", and all of the documents, agreements and instruments between the Subsidiary and the Company evidencing or securing the repayment of, or otherwise pertaining to the Secured Obligations being herein collectively called the "Operative Documents"), for value received and pursuant to the Loan Agreement, the Subsidiary hereby grants, assigns and transfers to the Company a security interest in and to the following described property whether now owned or existing or hereafter acquired or arising and wherever located (all of which is herein collectively called the "Collateral"):

(a) all of the Subsidiary's real estate, accounts, equipment (including, but nor limited to machinery, furniture, fixtures, tools, vehicles, and other tangible property), inventory, leasehold improvements, contract rights (including its rights as lessee under all leases of real property), general intangibles, deposit accounts, tax refunds, chattel paper, instruments, notes, letters of credit, documents, and documents of title;

(b) all insurance proceeds of or relating to any of the foregoing;

(c) all of the Subsidiary's books, records, and computer programs and data relating to any of the foregoing; and

(d) all accessories and additions to, and substitutions for, and replacements, products and proceeds of, any of the foregoing.

1. Representations, Warranties, Covenants and Agreements. The Subsidiary further represents, warrants, covenants, and agrees with the Company as follows:

(a) Ownership of Collateral; Security Interest Priority. At the time any Collateral becomes subject to a security interest of the Company hereunder, unless the Company shall otherwise consent, the Subsidiary shall be deemed to have represented and warranted that (i) the Subsidiary is the lawful owner of such Collateral and has the right and authority to subject the same to the security interest of the Company; (ii) none of the Collateral is subject to any lien other than that in favor of the Company and there is no effective financing statement covering any of the Collateral on file in any public office, other than in favor of the Company. This Security Agreement creates in favor of the Company a valid and perfected security interest in the Collateral enforceable against the Subsidiary and all third parties and securing the payment of the Secured Obligations and all filings and other actions

2

necessary or desirable to create, preserve or perfect such security interests have been duly taken.

(b) Location of Offices, Records and Facilities. The Subsidiary's chief executive office and chief place of business and the office where the Subsidiary keeps its records concerning its accounts, contract rights, chattel papers, instruments, general intangibles and other obligations arising out of or in connection with the sale or lease of goods or the rendering of services or otherwise ("Receivables"), and all originals of all leases and other chattel paper which evidence Receivables, are located in the State of __________, County of __________ at __________________________. The Subsidiary will provide the Company with prior written notice of any proposed change in the location of its chief executive office and will not change the location of its chief executive office without the prior written consent of the Company. The federal tax identification number of the Subsidiary is __________. The name of the Subsidiary is ____________________ , and the Subsidiary operates under no other names [except for "____________________"]. The Subsidiary shall not change its name without the prior written consent of the Company.

(c) Location of Inventory, Fixtures, Machinery and Equipment. All Collateral consisting of inventory, fixtures, machinery or equipment is, and will be, located within the Development Area, and at no other locations without the prior written consent of the Company. If the Collateral described in this paragraph l(c) is kept at leased locations or warehoused, the Subsidiary has obtained appropriate landlord's lien waivers or appropriate warehousemen's notices have been sent, each satisfactory to the Company, unless waived by the Company.

(d) Liens, Etc. The Subsidiary will keep the Collateral free at all times from any and all liens, security interests or encumbrances other than those described in paragraph l(a)(ii) hereof and those consented to in writing by the Company. The Subsidiary will not, without the prior written consent of the Company, sell or lease, or permit or suffer to be sold or leased, any of the Collateral except inventory which is sold or, subject to the Company's security interest therein, is leased in the ordinary course of the Subsidiary's business, and tangible Collateral which is disposed of in the ordinary course of the Subsidiary's business as being obsolete. The Company or its attorneys may at any and all reasonable times inspect the Collateral and for such purpose may enter upon any and all premises where the Collateral is or might be kept or located.

3

(e) Insurance. The Subsidiary shall keep the tangible Collateral insured at all times against loss by theft, fire and other casualties and shall otherwise comply with the insurance provisions set forth in Section 5.4 of the Loan Agreement.

(f) Taxes, Etc. The Subsidiary will pay promptly, and within the time that they can be paid without interest or penalty, any taxes, assessments and similar imposts and charges, not being contested in good faith, which are now or hereafter may become a lien, charge or encumbrance upon any of the Collateral. If the Subsidiary fails to pay any such taxes, assessments or other imposts or charges in accordance with this Section, the Company shall have the option to do so and the Subsidiary agrees to repay forthwith all amounts so expended by the Company with interest at the default rate set forth in the Loan Agreement.

(g) Further Assurances. The Subsidiary will do all acts and things and will execute all financing statements and writings requested by the Company to establish, maintain and continue a perfected and valid security interest of the Company in the Collateral, and will promptly on demand pay all reasonable costs and expenses of filing and recording all instruments, including the costs of any searches deemed necessary by the Company to establish and determine the validity and the priority of the Company's security interests. A carbon, photographic or other reproduction of this Security Agreement or any financing statement covering the Collateral shall be sufficient as a financing statement.

(h) Maintenance of Tangible Collateral. The Subsidiary will cause the tangible Collateral to be maintained and preserved in the same condition, repair and working order as when new, ordinary wear and tear excepted, and in accordance with any manufacturer's manual, and shall forthwith, or, in the case of any loss or damage to any of the tangible Collateral as quickly as practicable after the occurrence thereof, make or cause to be made all repairs, replacements, and other improvements made in connection therewith which are necessary or desirable to such end. The Subsidiary shall promptly furnish to the Company a statement respecting any loss or damage to any of the tangible Collateral.

(i) Maintenance of Intangible Collateral. The Subsidiary shall preserve and maintain all rights of the Subsidiary and the Company in the intangible Collateral, including without limitation the payment of all maintenance fees and the taking of appropriate action at the Subsidiary's expense to halt the infringement of any of the intangible Collateral.

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(j) Special Rights Regarding Accounts Receivable. The Company or any of its agents may, at any time and from time to time in its sole discretion and irrespective of the existence of any event of default under this Security Agreement, verify directly with the Subsidiary's account debtors the accounts pledged hereunder in any manner. The Company or any of its agents may, at any time from time to time in its sole discretion, notify the Subsidiary's account debtors of the security interest of the Company in the Collateral and/or direct such account debtors that all payments in connection with such obligations and the Collateral be made directly to the Company in the Company's name. If the Company or any of its agents shall collect such obligations directly from the Subsidiary's account debtors, the Company or any of its agents shall have the right to resolve any disputes relating to returned goods directly with the Subsidiary's account debtors in such manner and on such terms as the Company or any of its agents shall deem appropriate. The Subsidiary directs and authorizes any and all of its present and future account debtors to comply with requests for information from the Company, the Company's designees and agents and/or auditors, relating to any and all business transactions between the Subsidiary and the Subsidiary's account debtors. The Subsidiary further directs and authorizes all of its account debtors upon receiving a notice or request sent by the Company or the Company's agents or designees to pay directly to the Company any and all sums of money or proceeds now or hereafter owing by the Subsidiary's account debtors to the Subsidiary, and any such payment shall act as a discharge of any debt of such account debtor to the Subsidiary in the same manner as if such payment had been made directly to the Subsidiary. The Subsidiary agrees to take any and all action as the Company may request to assist the Company in exercising the rights described in this Section.

2. Events of Default. The occurrence of any Event of Default specified in the Loan Agreement shall be deemed an event of default under this Security Agreement.

3. Remedies. Upon the occurrence of any such event of default, the Company shall have and may exercise any one or more of the rights and remedies provided to it under this Security Agreement or any of the other Operative Documents or provided by law, including but not limited to all of the rights and remedies of a secured party under the Uniform Commercial Code, and the Subsidiary hereby agrees to assemble the Collateral and make it available to the Company at a place to be designated by the Company which is reasonably convenient to both parties, authorizes the Company to take possession of the Collateral with or without demand and with or without process of law and to sell and dispose of the same at public or private sale and to apply the proceeds of such sale to the costs and expenses thereof

5

(including reasonable attorneys' fees and disbursements, incurred by the Company) and then to the payment of the indebtedness and satisfaction of other Secured Obligations. Any requirement of reasonable notice shall be met if the Company sends such notice to the Subsidiary, by registered or certified mail, at least five days prior to the date of sale, disposition or other event giving rise to a required notice. The Company may be the purchaser at any such sale. The Subsidiary expressly authorizes such sale or sales of the Collateral in advance of and to the exclusion of any sale or sales of or other realization upon any other collateral securing the Secured Obligations. The Company shall have no obligation to preserve rights against prior parties. The Subsidiary hereby waives as to the Company any right of subrogation or marshaling of such Collateral and any other collateral for the Secured Obligations. To this end, the Subsidiary hereby expressly agrees that any such collateral or other security of the Subsidiary or any other party which the Company may hold, or which may come to any of them or any of their possession, may be dealt with in all respects and particulars as though this Security Agreement were not in existence. The parties hereto further agree that public sale of the Collateral by auction conducted in any county in which any Collateral is located or in which the Company or the Subsidiary does business after advertisement of the time and place thereof shall, among other manners of public and private sale, be deemed to be a commercially reasonable disposition of the Collateral. The Subsidiary shall be liable for any deficiency remaining after disposition of the Collateral.

4. Remedies Cumulative. No right or remedy conferred upon or reserved to the Company under any Operative Document is intended to be exclusive of any other right or remedy, and every right and remedy shall be cumulative in addition to every other right or remedy given hereunder or now or hereafter existing under any applicable law. Every right and remedy of the Company under any Operative Document or under applicable law may be exercised from time to time and as is often as may be deemed expedient by the Company. To the extent that it lawfully may, the Subsidiary agrees that it will not at any time insist upon, plead, or in any manner whatever claim or take any benefit or advantage of any applicable present or future stay, extension or moratorium law, which may effect observance or performance of any provisions of any Operative Document; nor will it claim, take or insist upon any benefit or advantage of any present or future law providing for the valuation or appraisal of any security for its obligations under any Operative Document prior to any sale or sales thereof which may be made under or by virtue of any instrument governing the same; nor will it, after any such sale or sales, claim or exercise any right, under any applicable law to redeem any portion of such security so sold.

6

5. Conduct No Waiver. No waiver of default shall be effective unless in writing executed by the Company and waiver of any default or forbearance on the part of the Company in enforcing any of its rights under this Security Agreement shall not operate as a waiver of any other default or of the same default on a future occasion or of such right.

6. Governing Law; Definitions. This Security Agreement is a contract made under and the rights and obligations of the parties hereunder shall be governed by and construed in accordance with, the laws of the State of Colorado applicable to contracts made and to be performed entirely within such State. Terms used but not defined herein shall have the respective meaning ascribed thereto in the Loan Agreement. Unless otherwise defined herein or in the Loan Agreement, terms used in Article 9 of the Uniform Commercial Code in the State of Colorado are used herein as therein defined on the date hereof. The headings of the various subdivisions hereof are for convenience of reference only and shall in no way modify any of the terms or provisions hereof.

7. Notices. All notices, demands, requests, consents and other communications hereunder shall be delivered and shall be effective in the manner specified in Section 9.4 of the Loan Agreement.

8. Rights Not Construed as Duties. The Company neither assumes nor shall it have any duty of performance or other responsibility under any contracts in which the Company has or obtains a security interest hereunder. If the Subsidiary fails to perform any agreement contained herein, the Company may but is in no way obligated to itself perform, or cause performance of, such agreement, and the expenses of the Company incurred in connection therewith shall be payable by the Subsidiary under paragraph 11.

9. Amendments. None of the terms and provisions of this Security Agreement may be modified or amended in any way except by an instrument in writing executed by each of the parties hereto.

10. Severability. If any one or more provisions of this Security Agreement should be invalid, illegal or unenforceable in any respect, the validity, legality and enforce ability of the remaining provisions contained herein shall not in any way be affected, impaired or prejudiced thereby.

11. Expenses. The Subsidiary agrees to indemnify the Company from and against any and all claims losses and liabilities growing out of or resulting from this

7

Security Agreement (including, without limitation, enforcement of this Security Agreement), except claims, losses or liabilities resulting from the Company's gross negligence or willful misconduct.

12. Successors and Assigns; Termination. This Security Agreement shall create a continuing security interest in the Collateral and shall (a) remain in full force and effect until full payment and performance of the Secured Obligations (b) be binding upon the Subsidiary, its successors and assigns and
(c) inure, together with the rights and remedies of the Company hereunder, to the benefit of the Company and its successors, transferees and assigns. Upon the full payment and performance of the Secured Obligations the security interests granted hereby shall terminate and all rights to the Collateral shall revert to the Subsidiary. Upon any such termination, the Company will, at the Subsidiary's expense, execute and deliver to the Subsidiary such documents as the Subsidiary shall reasonably request to evidence such termination.

13. Submission to Jurisdiction. The Subsidiary agrees that any legal action or proceeding with respect to this Security Agreement or the transactions contemplated hereby may be brought in any court of the State of Colorado, or in any court of the United States of America sitting in Colorado, and the Subsidiary hereby submits to and accepts generally and unconditionally the jurisdiction of those courts with respect to their respective person and property, and irrevocably consents to the service of process in connection with any such action or proceeding by personal delivery to the Subsidiary or by the mailing thereof by registered or certified mail, postage prepaid addressed to the Subsidiary at the address for notices as provided in Section 7 hereof. Nothing in this paragraph shall affect the right of the Company to serve process in any other manner permitted by law or limit the right of the Company to bring any such action or proceeding against the Subsidiary or property in the courts of any other jurisdiction. The Subsidiary hereby irrevocably waives any objection to the laying of venue of any such suit or proceeding in the above described courts.

14. Waiver of Jury Trial. No party to this instrument, which includes any assignee, successor, heir or personal representative of a party, shall seek a jury trial in any lawsuit, proceeding, counterclaim, or any other litigation procedure based upon, or arising out of this Agreement, any related instrument, or the dealings or the relationship between the parties. If the subject matter of any such litigation is one in which the waiver of a jury trial is prohibited, if at all, under the controlling law of the applicable jurisdiction, by constitutional or statutory provision, no party hereto will present as a defense or counterclaim in such litigation any claim which would reduce

8

or offset any amount or right claimed under the provisions of this Agreement. No party will seek to consolidate any such action, in which a jury has been waived, with any other action in which a jury trial cannot or has not been waived.

THE PROVISIONS OF THIS SECTION 14 HAVE BEEN FULLY DISCUSSED BY THE PARTIES HERETO, AND THESE PROVISIONS SHALL BE SUBJECT TO NO EXCEPTIONS. NO PARTY HAS IN ANY WAY AGREED WITH OR REPRESENTED TO ANY OTHER PARTY THAT THE PROVISIONS OF THIS PARAGRAPH WILL NOT BE FULLY ENFORCED IN ALL INSTANCES. THIS PROVISION IS A MATERIAL INDUCEMENT FOR THE COMPANY IN ENTERING INTO THIS AGREEMENT.

9

IN WITNESS WHEREOF, the Subsidiary has caused this Security Agreement to be duly executed as of the day and year first set forth above.

[NAME OF SUBSIDIARY]

By:

Its:

10

PLEDGE AGREEMENT

This Pledge Agreement ("Pledge Agreement") dated as of December __, 1997, is made and entered into by and between Einstein/Noah Bagel Corp., a Delaware corporation (the "Company"), and all of the holders of Units in Einstein/Noah Bagel Partners, L.P., a Delaware limited partnership (the "DEVELOPER"), and their spouses listed on the signature pages hereof and any other persons (other than the Company and Bagel Store Development Funding, L.L.C., referred to herein as the "Fund") who, after the date of this Pledge Agreement, become holders of Units in the DEVELOPER, and their spouses (collectively, the "Partners").

RECITALS

1. The Partners own certain of the issued and outstanding Units in the DEVELOPER, in the amounts set forth on Schedule A hereto.

2. As an inducement to the Company to enter into the loan agreement with DEVELOPER, dated December ___, 1997 (the "Loan Agreement") the Partners agreed, among other things, to pledge to the Company, and grant a security interest to the Company, in and to, 100% of the issued and outstanding Units in the DEVELOPER (excluding any such Units held by the Fund or the Company).

NOW, THEREFORE, the Company and the Partners have agreed as follows:

1. CERTAIN DEFINITIONS. The capitalized terms and phrases not otherwise defined herein, shall have the meanings given them in the Loan Agreement, and the following terms or phrases shall have the following meanings:

"Affiliate" shall mean, with respect to a specified person, any other person that directly, or indirectly through one or more intermediaries, controls or is controlled by, or is under common control with the person specified.

"Collateral" shall mean the Pledged Units and any other property in which the Company acquires a security interest pursuant to this Pledge Agreement to secure any indebtedness or other obligation of the DEVELOPER to the Company.


"Default" shall have the meaning given it in Section 10 of this Pledge Agreement.

"Pledged Units" shall mean all the issued and outstanding Units in the DEVELOPER now or hereafter owned by the Partners.

"Secured Obligations" shall mean the obligations secured by this Pledge Agreement described in Section 3 of this Pledge Agreement.

"Units" shall have the meaning ascribed thereto in the limited partnership agreement of the DEVELOPER dated December __, 1996 (the "Limited Partnership Agreement"), as it may be amended from time to time.

2. GRANT OF SECURITY INTEREST.

(a) The Partners hereby grant to the Company a security interest in all of their respective right, title and interest in and to the Pledged Units whether now owned or hereafter acquired. The Partners further grant to the Company a security interest in any rights to subscribe, liquidating distributions, distributions paid in units of ownership interest, new securities, or any other property to which the Partners are or may hereafter become entitled to receive whether on account of the Pledged Units or otherwise, other than cash distributions permitted pursuant to the provisions of Section 6.4 of the Loan Agreement. If the Partners receive additional property of such nature, they shall immediately deliver such property to the Company to be held by the Company in the same manner as the property held pursuant to this Pledge Agreement.

(b) The Partners grant a further security interest to the Company in the proceeds or products of any sale or other disposition of the Pledged Units.

3. OBLIGATIONS SECURED. The security interest created hereby secures payment and performance of (a) the indebtedness evidenced by the Note and all obligations contained in the Note, (b) all of the other obligations, agreements, covenants and representations of the DEVELOPER under the Loan Agreement whether or not, either on the date of this Pledge Agreement or thereafter, evidenced by any note, instrument, or other writing, and (c) any and all other indebtedness, obligation, or liability of the DEVELOPER to the Company, however evidenced, whether existing on the date of this Pledge Agreement or arising thereafter, direct or indirect, absolute or contingent, joint and/or several.

2

4. REPRESENTATIONS AND WARRANTIES. To induce the Company to enter into this Pledge Agreement, each of the Partners represents and warrants for himself as follows:

(a) The Partners has full right, power, and capacity to enter into and perform this Pledge Agreement; and this Pledge Agreement has been duly authorized, executed and delivered and constitutes a legal, valid, and binding obligation of the Partner enforceable in accordance with its terms.

(b) The Partner has good and marketable title to the Pledged Units owned by him, and such Pledged Units are not subject to any lien, charge, pledge, encumbrance, claim, or security interest other than the security interest created by this Pledge Agreement.

(c) The Pledged Units owned by him constitute one hundred percent (100%) of the issued and outstanding equity interest of the DEVELOPER owned by him.

(d) The Pledged Units owned by him are fully paid and nonassessable.

(e) Other than the Limited Partnership Agreement, the Partner has not entered into any restriction or purchase agreement with respect to the Pledged Units which would in any way restrict the sale, pledge or other transfer of the Pledged Units or of any interest in or to the Pledged Units.

5. DURATION OF SECURITY INTEREST. The Company and its successors and assigns shall hold the Pledged Units and security interest created hereby upon the terms of this Pledge Agreement, and this security interest shall continue until all the Secured Obligations have been paid in full.

6. MAINTAINING FREEDOM FROM LIENS. The Partners shall keep the Pledged Units and other Collateral free and clear of liens, other than the lien granted hereunder and shall pay all amounts, including taxes, assessments, or charges, which might result in a lien against the Pledged Units or other Collateral if left unpaid. If any such lien, assessment, claim or charge shall nevertheless exist, and the Partners fail to pay such amounts promptly, the Company may, but is not obligated to, pay such amounts and such payment shall be conclusive evidence of the legality or validity thereof. The Partners shall promptly reimburse the Company for any such

3

payments and until reimbursement, such payments shall be a part of the Secured Obligations.

7. CERTAIN RIGHTS RESPECTING PLEDGED UNITS.

(a) The Partners shall continue to be the owners of the Pledged Units and other Collateral so long as no Default has occurred and is continuing and may collect and retain all cash distributions now or hereafter payable on or on account of the Pledged Units and other Collateral which are permitted under the Loan Agreement, and, so long as no Default has occurred, may exercise voting rights with respect to the Pledged Units and other Collateral.

(b) The Partners shall not sell, transfer, or attempt to sell or transfer the Pledged Units or other Collateral, or any part thereof or interest therein, without the prior express written consent of the Company. Any such consent of the Company shall not constitute the release by the Company of its interest in the Pledged Units or other Collateral and any such sale or transfer consented to shall transfer the Pledged Units or other Collateral subject to the security interest of the Company. Any such transfer shall be subject to the transferee's agreement to be bound by the terms and subject to the conditions of this Pledge Agreement, such agreement to be evidenced by the transferee's execution of this Pledge Agreement.

(c) The Company, at its option upon any Default, may exercise all voting rights and privileges whatsoever with respect to the Pledged Units and other Collateral, including, without limitation, the right to receive distributions, and to that end, the Partners hereby constitute any officer of the Company as their proxy and attorney-in-fact for all purposes of voting the Pledged Units and other Collateral after any Default at any annual regular or special meeting of the DEVELOPER, and this appointment shall be deemed coupled with an interest and is and shall be irrevocable until all of the Secured Obligations have been fully paid and terminated, and all persons whatsoever shall be conclusively entitled to rely upon any oral or written certification of the Company that it is entitled to vote the Pledged Units and other Collateral hereunder. The Partners shall execute and deliver to the Company any additional proxies and powers of attorney that the Company may desire in its own name in order to exercise the rights expressly granted to the Company under this Section
7(c). In addition to any other voting rights, the Company may, upon any Default, vote the Pledged Units and other Collateral to remove the general partner of the DEVELOPER, or any of them, and to elect new general partners of the DEVELOPER, who may thereafter manage the affairs of the DEVELOPER, operate its properties and carry on its business and otherwise take any action with respect

4

thereto as it shall deem necessary and appropriate, and may also liquidate its business, and may authorize the borrowing of money in the name of the DEVELOPER, and the pledge of its assets to secure such borrowing.

8. DELIVERY OF CERTIFICATES AND TRANSFER DOCUMENTS; PLEDGE OF ADDITIONAL UNITS. If the Pledged Units are at any time represented by certificates, the Partners shall deliver to the Company such certificates in form suitable for transfer together with executed blank assignment or transfer documents and the Company shall hold the certificates as bailee for DEVELOPER. If for any reason any of the Partners acquires any interest in any additional partnership units of the DEVELOPER such Partner shall immediately deliver certificates representing those units in form suitable for transfer and blank assignment or transfer documents to the Company to be held by the Company in the same manner as the Pledged Units, and such units shall be pledged under this Pledge Agreement and constitute a part of the Collateral. With respect to any additional units acquired by any of the Partners, the Company will hold certificates representing those units as bailee for DEVELOPER.

9. DEFAULT. At the option of the Company, the occurrence of any Default under the Loan Agreement shall constitute a default under this Pledge Agreement.

10. REMEDIES.

(a) Upon the occurrence of any Default, the Company shall have all of the rights and remedies provided by law and/or by this Pledge Agreement, including but not limited to all of the rights and remedies of a secured party under the Uniform Commercial Code, and the Partners hereby authorize the Company to hold such Pledged Units or to sell all or any part of the Pledged Units at public or private sale and to apply the proceeds of such sale to the costs and expenses thereof (including the reasonable attorneys' fees and disbursements incurred by the Company) and then to the payment of the other Secured Obligations. The Company may be the purchaser at any such sale. The Partners expressly authorize such sale or sales of the Pledged Units in advance of and to the exclusion of any sale or sales of or other realization upon any other collateral securing indebtedness or other obligations owed to the Company. The Company shall be under no obligation to preserve rights against prior parties.

(b) The Partners agree and acknowledge that because there may be no public market for the Pledged Units and because of applicable securities laws, a public sale of the Pledged Units may not be possible or advisable and sales at a

5

private sale may be on terms less favorable than if such Pledged Units were sold at a public sale and may be at a price less favorable than a public sale. The Partners agree that all such private sales made under the foregoing circumstances shall be deemed to have been made in a commercially reasonable manner.

11. EXERCISE OF REMEDIES. The rights and remedies of the Company shall be deemed to be cumulative, and any exercise of any right or remedy shall not be deemed to be an election of that right or remedy to the exclusion of any other right or remedy. Notwithstanding the foregoing, the Company shall be entitled to recover by the cumulative exercise of all remedies no more than the sum of (a) the Secured Obligations remaining outstanding at the time of the exercise of remedies, plus (b) the costs, fees, and expenses the Company is otherwise entitled to recover.

12. RETURN OF COLLATERAL. If certificates representing the Pledged Units shall at any time have been delivered to the Company hereunder, the Company may at any time deliver the Pledged Units or other Collateral, or any part thereof, to the Partners. The receipt by the Partners of the Pledged Units or other Collateral, or any part thereof, shall be a complete and full discharge of the Company, and the Company shall be discharged from any liability or responsibility with respect thereto.

13. COMMUNICATIONS AND NOTICES.

(a) Any requirement of the Uniform Commercial Code of reasonable notice shall be met if such notice is given at least five business days before the time of sale, disposition, or other event or thing giving rise to the requirement of notice.

(b) All communications and notices shall be in writing and shall be deemed to have been duly given if delivered personally to the party to whose attention the notice is directed or sent by overnight express, facsimile transmission, express mail delivery service, or registered or certified mail, return receipt requested, postage prepaid, and properly addressed as follows:

If to the Partners:

To the particular Partner at his or her last known
address

6

If to the Company:

Einstein/Noah Bagel Corp.
14123 Denver West Parkway
Golden, CO 80401
Attention: General Counsel
Facsimile: (303) 216-3490

Any party may change the address to which notices hereunder are to be sent to it by giving written notice of such change of address in the manner herein provided for giving notice. Any notice delivered personally shall be deemed to have been given when so delivered. Any notice delivered by facsimile transmission shall be deemed to have been given on the earlier of the date it is actually received or one day after such transmission. Any notice delivered by overnight express courier will be deemed to have been given on the next succeeding business day after the day it is sent to the intended recipient at the address set forth above, and any notice delivered by registered or certified mail or express mail delivery service shall be deemed to have been duly given on the earlier of the date it is actually received or three business days after it is sent to the intended recipient at the address set forth above.

14. FURTHER ASSURANCES. The Partners shall sign any such other documents or instruments, including UCC financing statements, and take such other action, as the Company may request to more fully create and maintain, or to verify, ratify, or perfect the security interest intended to be created by this Pledge Agreement.

15. MULTIPLE COUNTERPARTS. This Pledge Agreement may be executed in two or more counterparts each of which shall be deemed an original, and it shall not be necessary in making proof of this Pledge Agreement or the terms thereof to produce or account for more than one such counterpart.

16. MISCELLANEOUS.

(a) Failure by the Company to exercise any right shall not be deemed a waiver of that right, and any single or partial exercise of any right shall not preclude the further exercise of that right. Every right of the Company shall continue in full force and effect until such right is specifically waived in a writing signed by the Company.

(b) If any provision of this Pledge Agreement or the application thereof to any person or circumstance is held invalid or unenforceable, the remainder of this Pledge Agreement and the application of such provision to other persons or

7

circumstances shall not be affected thereby, and the provisions of this Pledge Agreement shall be severable in any such instance.

(c) The headings of the sections of this Pledge Agreement are inserted for convenience only and shall not be deemed to constitute a part of this Pledge Agreement.

(d) This Pledge Agreement shall benefit the Company and its successors and assigns, and all obligations of the Partners shall bind their successors and assigns. The Partners acknowledge that the Company may assign or otherwise transfer (in whole or in part) the Note, the Loan Agreement or this Pledge Agreement to any other person, and such other person shall thereupon become vested with all of the benefits in respect thereof granted to the Company thereunder (including the benefits under this Pledge Agreement).

(e) THIS PLEDGE AGREEMENT SHALL BE CONSTRUED IN ACCORDANCE WITH AND GOVERNED BY THE LAWS OF THE STATE OF COLORADO APPLICABLE TO CONTRACTS MADE AND TO BE PER FORMED THEREIN WITHOUT REGARD TO THE CONFLICTS OF LAWS PROVISIONS THEREOF.

(f) This Pledge Agreement and the Loan Agreement constitute the entire agreement of the parties with respect to the subject matter hereof and supersede all prior understandings with respect to the subject matter hereof. No change modification, addition, or termination of this Pledge Agreement shall be enforceable unless in writing and signed by the party against whom enforcement is sought.

(g) To the extent any spouse of a Partner is deemed, under applicable law or otherwise to have an interest in the Collateral, such spouse hereby waives, relinquishes, and forever releases such interest in such Collateral and agrees that such Collateral is subject to all of the terms and provisions of this Pledge Agreement, especially, without limitation, Sections 9 and 10 hereof, and further agrees to be bound by the terms and provisions hereof and to execute, acknowledge, and deliver such further assignments, transfers, conveyances, powers of attorney, and assurances as may be required to sell the Pledged Units as provided in Section 10 hereof, and as may be otherwise appropriate to carry out the transactions contemplated by this Pledge Agreement.

(h) Each of the Partners agrees that any legal action or proceeding with respect to this Pledge Agreement or the transactions contemplated hereby may

8

be brought in any court of the State of Colorado, or in any court of the United States of America sitting in Colorado, and each of the Partners hereby submits to and accepts generally and unconditionally the jurisdiction of those courts with respect to its person and property, and irrevocably consents to the service of process in connection with any such action or proceeding by personal delivery to each of the Partners or by the mailing thereof by registered or certified mail, postage prepaid addressed to each of the Partners at the address for notices as provided in Section 13 hereof. Nothing in this paragraph shall affect the right of the Company to serve process in any other manner permitted by law or limit the right of the Company to bring any such action or proceeding against the Partners or property in the courts of any other jurisdiction. Each of the Partners hereby irrevocably waives any objection to the laying of venue of any such suit or proceeding in the above described courts.

17. WAIVER OF JURY TRIAL. No party to this instrument, which includes any assignee, successor, heir or personal representative of a party, shall seek a jury trial in any lawsuit, proceeding, counterclaim, or any other litigation procedure based upon, or arising out of this Agreement, any related instrument, or the dealings or the relationship between the parties. If the subject matter of any such litigation is one in which the waiver of a jury trial is prohibited, if at all, under the controlling law of the applicable jurisdiction, or by constitutional or statutory provision, no party hereto will present as a defense or counterclaim in such litigation any claim which would reduce or offset any amount or right claimed under the provisions of this Pledge Agreement. No party will seek to consolidate any such action, in which a jury has been waived, with any other action in which a jury trial cannot or has not been waived.

THE PROVISIONS OF THIS SECTION 18 HAVE BEEN FULLY DISCUSSED BY THE PARTIES HERETO, AND THESE PROVISIONS SHALL BE SUBJECT TO NO EXCEPTIONS. NO PARTY HAS IN ANY WAY AGREED WITH OR REPRESENTED TO ANY OTHER PARTY THAT THE PROVISIONS OF THIS PARAGRAPH WILL NOT BE FULLY ENFORCED IN ALL INSTANCES. THIS PROVISION IS A MATERIAL INDUCEMENT FOR THE COMPANY IN ENTERING INTO THIS AGREEMENT.

9

IN WITNESS WHEREOF, the parties hereto executed this Pledge Agreement to be effective as of the date and year first above written.

EINSTEIN/NOAH BAGEL CORP.

By:

Name: Paul A. Strasen Title: Senior Vice President

The DEVELOPER hereby executes this Pledge Agreement for purposes of acknowledging and consenting to its execution by the DEVELOPER's Partners and agrees that its security interest in and to the Pledged Units is junior to the security interest in and to the Pledged Units granted to the Company hereunder.

EINSTEIN/NOAH BAGEL
PARTNERS, L.P.

By: Einstein/Noah Bagel Partners, Inc.
Its: General Partner

By:

Name: Jeffrey L. Butler Title: President

10

Schedule A

To

Pledge Agreement

Pledged Units at December __, 1997

No. of Units                  Issued To
============                  =========

------------                  ---------

------------                  ---------

------------                  ---------


EXHIBIT 10.4

EINSTEIN/NOAH BAGEL CORP.
AMENDED AND RESTATED
DEVELOPMENT AGREEMENT

EINSTEIN/NOAH BAGEL PARTNERS, L.P.
DEVELOPER


TABLE OF CONTENTS

SECTION                                                                                                         PAGE
-------                                                                                                         ----

1.       PREAMBLES..............................................................................................  1

2.       CERTAIN DEFINITIONS....................................................................................  2

3.       DEVELOPMENT RIGHTS AND OBLIGATIONS..................................................................... 10
         A.       GRANT OF DEVELOPMENT RIGHTS;
                  PRINCIPAL OWNERS' GUARANTY.................................................................... 10
         B.       TERRITORIAL RIGHTS............................................................................ 11
         C.       DEVELOPMENT OBLIGATIONS....................................................................... 11
         D.       RIGHTS RETAINED BY COMPANY.................................................................... 12
         E.       DEVELOPER'S OPTION TO DEVELOP TARGET SITES.................................................... 12
         F.       DEVELOPER'S OPTION TO PURCHASE CONVERSION SITES............................................... 14
         G.       POST-TERM DEVELOPMENT......................................................................... 15

4.       OTHER DISTRIBUTION METHODS............................................................................. 17
         A.       SPECIAL DISTRIBUTION ARRANGEMENTS............................................................. 17
         B.       DELIVERY SERVICE.............................................................................. 17
         C.       CATERING SERVICE.............................................................................. 18

5.       DEVELOPMENT AND OPERATION OF COMMISSARIES.............................................................. 19
         A.       OBLIGATION TO OPERATE COMMISSARIES............................................................ 19
         B.       DEVELOPMENT AND OPENING OF COMMISSARIES....................................................... 20
         C.       TRAINING AND GUIDANCE......................................................................... 20
         D.       COMMISSARY MANUALS............................................................................ 21
         E.       OPERATION OF THE COMMISSARY................................................................... 21
         F.       INSURANCE..................................................................................... 22
         G.       TRANSFERS..................................................................................... 22
         H.       EXPIRATION AND TERMINATION OF COMMISSARY OPERATIONS........................................... 23
         I.       RIGHTS AND OBLIGATIONS OF COMPANY AND DEVELOPER UPON TERMINATION OR
                  EXPIRATION OF RIGHT TO OPERATE A COMMISSARY................................................... 23

6.       GRANT OF LICENSES AND ADVERTISING REQUIREMENT.......................................................... 24
         A.       SITE REVIEW AND APPROVAL...................................................................... 24
         B.       LEASE OF APPROVED SITES....................................................................... 25
         C.       EXECUTION OF LICENSE AGREEMENTS............................................................... 26
         D.       INITIAL LICENSE AND ROYALTY FEES.............................................................. 26

i

SECTION                                                                                                        PAGE
-------                                                                                                        ----


6.       E.       ADVERTISING EXPENDITURES...................................................................... 27

7.       INITIAL PAYMENTS....................................................................................... 27
         A.       DEVELOPMENT FEE............................................................................... 27
         B.       REAL ESTATE SERVICES FEE...................................................................... 27

8.       MARKS.................................................................................................. 27
         A.       GOODWILL AND RIGHTS TO USE THE MARKS.......................................................... 27
         B.       LIMITATIONS ON DEVELOPER'S USE OF MARKS....................................................... 28
         C.       NOTIFICATION OF INFRINGEMENTS AND CLAIMS...................................................... 28
         D.       DISCONTINUANCE OF USE OF MARKS................................................................ 29
         E.       INDEMNIFICATION OF DEVELOPER.................................................................. 29
         F.       NON-DENIGRATION............................................................................... 29
         G.       MARKING REQUIREMENTS.......................................................................... 30

9.       COPYRIGHTS............................................................................................. 30
         A.       OWNERSHIP OF COPYRIGHTED WORKS................................................................ 30
         B.       LIMITATION ON DEVELOPER'S USE OF COPYRIGHTED WORKS............................................ 31
         C.       NOTIFICATION OF INFRINGEMENTS AND CLAIMS...................................................... 31
         D.       DISCONTINUANCE OF USE OF ..................................................................... 31

10.      COMPUTER SYSTEM AND SOFTWARE........................................................................... 32
         A.       GRANT OF LICENSE.............................................................................. 32
         B.       SOFTWARE LICENSE FEE.......................................................................... 34
         C.       SOFTWARE SUPPORT SERVICE...................................................................... 34
         D.       SOFTWARE SUPPORT SERVICE FEE.................................................................. 35
         E.       MODIFICATION, ENHANCEMENT AND REPLACEMENT
                  OF COMPUTER SYSTEM AND SOFTWARE............................................................... 35
         F.       WARRANTIES AND LIMITATION OF LIABILITY........................................................ 36
         G.       SUBCOMPONENT LICENSES AND THIRD-PARTY LICENSES................................................ 36
         H.       COVENANT TO USE ONLY SPECIFIED SOFTWARE AND
                  LICENSED PROGRAM SUPPORT/CONTROL PROGRAMS..................................................... 37

11.      CONFIDENTIAL INFORMATION............................................................................... 37

12.      EXCLUSIVE RELATIONSHIP................................................................................. 40

13.      OBLIGATIONS OF DEVELOPER............................................................................... 41
         A.       FULL-TIME SUPERVISION......................................................................... 41
         B.       CHIEF OPERATING OFFICER....................................................................... 41

ii

SECTION                                                                                                        PAGE
-------                                                                                                        ----


13.      C.       DEVELOPMENT DIRECTOR AND REAL ESTATE MANAGERS................................................. 42
         D.       TRAINING DIRECTOR............................................................................. 42
         E.       MARKETING DIRECTOR............................................................................ 43
         F.       MANAGEMENT PERSONNEL AND TRAINING............................................................. 44
         G.       BUDGETS AND FINANCING PLANS................................................................... 45
         H.       INSURANCE..................................................................................... 45
         I.       RECORDS AND REPORTS........................................................................... 46
         J.       DEVELOPMENT MANUAL, COMMISSARY MANUALS
                  AND STORE MANUALS............................................................................. 48
         K.       COMPLIANCE WITH LAWS AND GOOD BUSINESS PRACTICES.............................................. 48
         L.       HUMAN RESOURCES............................................................................... 49
         M.       SPECIFICATIONS, STANDARDS AND PROCEDURES...................................................... 49

14.      TRANSFER............................................................................................... 51
         A.       BY COMPANY.................................................................................... 51
         B.       THIS AGREEMENT IS NOT TRANSFERABLE BY DEVELOPER............................................... 51
         C.       CERTAIN RIGHTS TO TRANSFER
                  OWNERSHIP INTERESTS IN DEVELOPER.............................................................. 52
         D.       COMPANY'S RIGHT TO APPROVE TRANSFERS.......................................................... 52
         E.       PUBLIC OR PRIVATE OFFERINGS................................................................... 55
         F.       EFFECT OF CONSENT TO TRANSFER................................................................. 56
         G.       COMPANY'S RIGHT OF FIRST REFUSAL.............................................................. 57
         H.       OWNERSHIP STRUCTURE........................................................................... 58
         I.       DELEGATION BY COMPANY......................................................................... 58
         J.       PERMITTED TRANSFERS........................................................................... 58

15.      TERMINATION OF AGREEMENT............................................................................... 58
         A.       BY DEVELOPER.................................................................................. 58
         B.       BY COMPANY.................................................................................... 59
         C.       TERMINATION OF THE DEVELOPMENT
                  TERM AND CERTAIN RIGHTS OF DEVELOPER.......................................................... 61

16.      RIGHTS AND OBLIGATIONS OF COMPANY AND
         DEVELOPER UPON TERMINATION OF THIS
         AGREEMENT OR EXPIRATION OF THE AGREEMENT TERM.......................................................... 62
         A.       PAYMENT OF AMOUNTS OWED TO COMPANY............................................................ 62
         B.       MARKS AND COPYRIGHTED WORKS................................................................... 62
         C.       CONFIDENTIAL INFORMATION...................................................................... 63
         D.       COVENANT NOT TO COMPETE....................................................................... 64
         E.       EFFECT ON COMMISSARIES........................................................................ 65

iii

SECTION                                                                                                        PAGE
-------                                                                                                        ----


16.      F.       CONTINUING OBLIGATIONS........................................................................ 65

17.      INDEPENDENT CONTRACTORS/INDEMNIFICATION................................................................ 65

18.      ENFORCEMENT............................................................................................ 66
         A.       SEVERABILITY AND SUBSTITUTION OF VALID PROVISIONS............................................. 66
         B.       WAIVER OF OBLIGATIONS......................................................................... 67
         C.       INJUNCTIVE RELIEF............................................................................. 68
         D.       RIGHTS OF PARTIES ARE CUMULATIVE.............................................................. 69
         E.       COSTS AND LEGAL FEES.......................................................................... 69
         F.       GOVERNING LAW................................................................................. 69
         G.       CONSENT TO JURISDICTION/CHOICE OF FORUM....................................................... 69
         H.       LIMITATIONS OF CLAIMS......................................................................... 70
         I.       WAIVER OF PUNITIVE DAMAGES.................................................................... 70
         J.       WAIVER OF JURY TRIAL.......................................................................... 70
         K.       BINDING EFFECT................................................................................ 70
         L.       CONSTRUCTION.................................................................................. 70
         M.       REASONABLENESS; APPROVALS..................................................................... 71

19.      NOTICES AND PAYMENTS................................................................................... 71

iv

EXHIBITS AND ATTACHMENTS

EXHIBIT A              -      CATERING RIDER
EXHIBIT B              -      DELIVERY RIDER
EXHIBIT C              -      DEVELOPMENT FEE
EXHIBIT D              -      DEVELOPMENT AREA(S)
EXHIBIT E              -      DEVELOPMENT SCHEDULE
EXHIBIT F              -      FORM LICENSE AGREEMENT
EXHIBIT G              -      PRINCIPAL OWNERS, OTHER OWNERS, KEY
                              MANAGERS, PERMITTED COMPETITIVE
                              BUSINESSES, AND INITIAL CAPITALIZATION
EXHIBIT H              -      DEVELOPER ACKNOWLEDGMENTS AND
                              REPRESENTATIONS STATEMENT
EXHIBIT I              -      GUARANTY AND ASSUMPTION OF DEVELOPER'S
                              OBLIGATIONS
EXHIBIT J              -      CONFIDENTIALITY AND NONCOMPETE AGREEMENT
EXHIBIT K              -      PRINCIPAL MARKS TO BE USED BY DEVELOPER

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EINSTEIN/NOAH BAGEL CORP.
DEVELOPMENT AGREEMENT

THIS AGREEMENT is made and entered into this 5th day of December, 1997 (the "EFFECTIVE Date"), by and between EINSTEIN/NOAH BAGEL CORP., a Delaware corporation ("COMPANY"), and DEVELOPER (defined below).

"DEVELOPER":                        EINSTEIN/NOAH BAGEL PARTNERS, L.P.
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                                    a DELAWARE LIMITED PARTNERSHIP
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Principal Address:                  14123 DENVER WEST PARKWAY
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                                    GOLDEN, CO 80401
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1. PREAMBLES.

COMPANY and its Affiliates (as defined below) have developed and are continuing to develop and refine methods of operating a number of branded retail food service businesses, each with its own concept and operated under its own system and marks which are referred to in this Agreement as "UNITS" (defined below), which feature Products (defined below) for on-premises dining and carry-out. In addition to on-premises dining and carry-out, COMPANY may, in its sole discretion, offer to an owner of a UNIT the right (a) to offer Delivery Service (defined below) and/or (b) to offer Catering Service (defined below) and/or (c) to operate Special Distribution Arrangements (defined below). Each UNIT utilizes the Marks (defined below) and operates at a location that features distinctive food service formats and trade dress and utilizes distinctive business formats, specifications, employee selection and training programs, signs, equipment, layouts, systems, recipes, methods, procedures, software, designs and marketing and advertising standards and formats, all of which COMPANY is continuing to develop and refine and may modify from time to time in its sole discretion, and all of which may have one or more variations approved or specified by COMPANY from time to time (the "SYSTEM"). COMPANY operates, and grants franchises and licenses to certain qualified parties to own and operate UNITS using the Marks and the System associated with the Principal Marks (defined below) authorized by COMPANY.

COMPANY grants to certain qualified persons or entities who meet COMPANY's qualifications and who are willing to undertake the investment and effort, the right to develop a specified number of UNITS within a defined geographic area. This Agreement governs the right and obligation of DEVELOPER to enter into License Agreements (defined below) which grant the right to develop UNITS which use the branded concept, the Principal Marks, the other Marks associated with the Principal Marks and those elements of the System associated with the


Principal Marks ("DEVELOPER Stores", as further defined below) within the Development Area (defined below) in accordance with the Development Schedule (defined below). The operation of each DEVELOPER Store will be governed by a Franchise Agreement (defined below) or a License Agreement.

COMPANY and DEVELOPER have previously entered into a Development Agreement dated as of June 17, 1996 (the "Original Development Agreement") pursuant to which DEVELOPER was granted the right and undertook the obligation to develop a specified number of UNITS within a defined geographic territory.

COMPANY has also entered into various development agreements with Colonial Bagels, L.P., Great Lakes Bagels, L.P., Gulfstream Bagels, L.P., and Sunbelt Bagels, L.L.C. (collectively referred to as the "Area Developers" ) pursuant to which the Area Developers were granted the right and undertook the obligation to develop a specified number of UNITS within defined geographic territories (the "Other Development Agreements").

As of the date hereof, the Area Developers will merge with, and into, DEVELOPER. As a result of said merger, (a) DEVELOPER will own and operate 555 UNITS pursuant to Franchise Agreements previously executed by DEVELOPER and the Area Developers (the "Franchise Agreements") and (b) DEVELOPER desires to undertake the remaining development obligations of the Area Developers under the Other Development Agreements, all of which have been terminated by COMPANY and the Area Developers as of the date hereof. In order to facilitate the foregoing and the development of the UNITS and to amend, restate, replace and substitute in full the obligations of COMPANY and DEVELOPER under the Original Development Agreement, COMPANY and DEVELOPER desire to enter into this Agreement, upon the terms and subject to the conditions set forth herein and as an amendment, restatement, replacement and substitute for the Original Development Agreement.

2. CERTAIN DEFINITIONS.

For purposes of this Agreement, the terms listed below have the meanings that follow them. Other terms used in this Agreement are defined in the context in which they occur.

"ACCOUNTING PERIOD" - One of thirteen periods of four consecutive weeks in each fiscal year of COMPANY that is designated by COMPANY as an accounting period of COMPANY.

"AFFILIATE" - Any person or legal entity that directly or indirectly owns or controls COMPANY, that is directly or indirectly owned or controlled by COMPANY, or that is under common control with COMPANY. For purposes of this definition, "CONTROL" means the power to direct or cause the direction of the management and policies of an entity.

"AGREEMENT TERM" - The period commencing upon the Effective Date and ending upon

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the expiration or termination of the last to expire or terminate of the Franchises or Licenses (defined below) and successor Franchises or Licenses granted to DEVELOPER pursuant to this Agreement, unless terminated sooner in accordance with the provisions of this Agreement.

"ALBERT EINSTEIN PUBLICITY SYMBOLS" - The full name Albert Einstein and the likeness, image, caricature, photographs and signature of Albert Einstein and up to two sayings or slogans originated by Albert Einstein and to be selected by COMPANY from among his sayings and slogans.

"ALBERT EINSTEIN INDICIA" - All indicia of Albert Einstein (other than the name Albert Einstein, sayings or slogans originated by Albert Einstein or the likeness, image, caricature, photographs or signature of Albert Einstein), including but not limited to references to (i) genius and human intelligence (e.g., references to IQ), (ii) scientific formulas and mathematical equations (e.g. E=MC2), (iii) scientific and mathematical theories (e.g., the theory of relativity), and (iv) drawings or symbols of the atom or atomic particles.

"APPROVED SITE" - A site which COMPANY has approved as meeting its minimum criteria for the development and operation of a DEVELOPER Store.

"BAGEL STORE" - A food service business, including a UNIT, which derives a significant portion of its revenue from the sale of bagels and/or bagel-related products or from any other product or service which is or hereafter becomes a source of a significant portion of the revenue of a UNIT.

"CATERING AREA" - The geographic area in which COMPANY, in its sole discretion, authorizes the owner of a Franchise or License (a "FRANCHISE OR LICENSE OWNER") to provide Catering Service pursuant to a Catering Rider, which area may be the same as, smaller than, larger than or different from the Territory (defined in the Franchise Agreement) of a UNIT.

"CATERING RIDER" - The form of rider to this Agreement or to a Franchise Agreement or License Agreement used by COMPANY from time to time to authorize in its sole discretion a Franchise or License Owner to offer Catering Service (defined below) within the applicable Catering Area. The current form of COMPANY's Catering Rider is attached hereto as Exhibit A.

"CATERING SERVICE" - The delivery of Products prepared at a UNIT or a separate facility approved by COMPANY in writing (such approved facility is referred to herein as a "CATERING FACILITY") to customers in the Catering Area pursuant to COMPANY's standards and specifications for the provision of such service, which COMPANY may change from time to time in its sole discretion, where

(1) such Products are intended to serve fifteen (15) or more persons, or

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(2) in addition to the delivery of Products, DEVELOPER provides ancillary services to a customer at such location within the Catering Area, including, by way of example and without limitation, the setting up for serving or distribution of Products.

"COMMISSARY" - A food preparation facility operated by DEVELOPER pursuant to this Agreement that:

(1) procures and receives those Products, ingredients and materials used in the preparation and packaging of Products, and other materials and supplies used in the operation of Stores as COMPANY may specify from time to time;

(2) prepares and packages Products in accordance with recipes, methods, procedures, standards and specifications established by COMPANY, in its sole discretion, from time to time; and

(3) distributes to DEVELOPER Stores Products and other materials and supplies used in the operation of Stores.

"COMPETITIVE BUSINESS" - A business or enterprise, other than a UNIT or Commissary, that:

(1) offers food and/or beverage products at wholesale or retail, which are the same as or similar to the Products, through:

(a) on-premises dining;

(b) carry-out;

(c) delivery service;

(d) catering service; or

(e) other distribution channels similar to those used by COMPANY; or

(2) grants or has granted franchises or licenses or establishes or has established joint ventures, for the development and/or operation of one or more businesses or enterprises described in the foregoing clause (1); provided, however, that the term "Competitive Business" shall not include:

(a) any Boston Market restaurant operated pursuant to a valid franchise or license agreement with Boston Chicken, Inc. or its successors; or

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(b) any business or enterprise that derives less than 10% of its revenue from the sale of (i) bagels and/or bagel related products (including but not limited to cream cheese and other spreads, bagel sandwiches and bagel chips) or (ii) any other product which accounts for 15% or more of the revenue of any UNIT owned or operated by COMPANY or a franchisee of COMPANY.

"COMPUTER SYSTEM" - Those brands, types, makes, and/or models of communications and computer systems and hardware specified or required by COMPANY for use by, between, or among the Stores and/or DEVELOPER including, but not limited to:

(1) back office and point of sale systems, data, audio, video, and voice storage, retrieval, and transmission systems for use at the Stores and/or at DEVELOPER's office, between or among the Stores and DEVELOPER and between or among Stores and/or DEVELOPER and COMPANY;

(2) security systems;

(3) printers; and

(4) archival and back-up systems.

"CONTROLLING INTEREST" - If DEVELOPER is a:

(1) corporation, such number of the voting shares of DEVELOPER or such other rights as (a) shall permit voting control of DEVELOPER on any issue and (b) shall prevent any other person, group, combination, or entity from blocking voting control on any issue or exercising any veto power; and

(2) general partnership, a managing partnership interest, such percentage of the general partnership interests in DEVELOPER or such other rights as (a) shall permit determination of the outcome on any issue and (b) shall prevent any other person, group, combination, or entity from blocking voting control on any issue or exercising any veto power;

(3) limited partnership, general partnership interest, such percentage of limited partnership interests or such other rights as shall permit the replacement or removal of any general partner; and

(4) limited liability company, such percentage of the membership interests of

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DEVELOPER or such other rights as (a) shall permit voting control of DEVELOPER on any issue, and (b) shall prevent any other person, group, combination, or entity from blocking voting control on any issue or exercising any veto power.

"DELIVERY AREA" - The geographic area in which COMPANY, in its sole discretion, authorizes a franchise owner to provide Delivery Service (defined below) pursuant to a Delivery Rider (defined below), which area may be the same as, smaller than, larger than or different from the Territory of a UNIT.

"DELIVERY RIDER" - The form of rider to this Agreement or to a Franchise Agreement or License Agreement used by COMPANY from time to time to authorize or require in its sole discretion a Franchise or License Owner of a Store to offer Delivery Service within the applicable Delivery Area. The current form of COMPANY's Delivery Rider is attached hereto as Exhibit B.

"DELIVERY SERVICE" - The delivery of Products prepared at a UNIT or a separate delivery facility approved by COMPANY (such approved facility is referred to herein as a "DELIVERY FACILITY") to customers in the Delivery Area pursuant to COMPANY's standards and specifications for the provision of such service, which COMPANY may change from time to time in its sole discretion, where

(1) such Products are intended to serve fewer than fifteen (15) persons, and

(2) such service involves the provision of no services other than the delivery of Products to a customer at a location within the Delivery Area.

"DEVELOPER STORES" - The UNITS developed, owned and operated by DEVELOPER pursuant to this Agreement and/or Franchise Agreements or License Agreements that operate using the Principal Marks, the other Marks associated with the Principal Marks and the elements of the System associated with the Principal Marks and pursuant to COMPANY's operational requirements associated with such Principal Marks as in effect from time to time.

"DEVELOPMENT AREA" - The aggregate of the geographic areas described in Exhibit D to this Agreement.

"DEVELOPMENT SCHEDULE" - The schedule of the number of DEVELOPER Stores required to be open and operational at specified dates in each Sub-Area (defined below) and the required opening dates for each of them set forth in Exhibit E to this Agreement.

"DEVELOPMENT TERM" - The period during which DEVELOPER is authorized and required to develop Developer Stores pursuant to this Agreement, which will commence on the Effective Date and will expire, unless terminated earlier in accordance with the terms of this

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Agreement, on the earlier to occur of (i) the last opening date set forth in the Development Schedule; or (ii) the first date on which the number of Developer Stores for which a Franchise Agreement (other than Franchise Agreements in effect as of the date hereof) or License Agreement has been executed and delivered for a location in the Development Area is equal to the Total Development Quota (as defined in the Development Schedule set forth in Exhibit E to this Agreement).

"EINSTEIN ALONE" - The name EINSTEIN in combination with no other word, with or without a logo, and the name EINSTEIN in combination with another word that is a generic or immediately descriptive reference to a product or service or location (e.g. RESTAURANT, BAGELS or CREAM CHEESE).

"ENBC PROMOTIONAL ITEMS" - Goods intended to promote COMPANY's restaurant services or food products, including and specifically limited to magnets; pins; playing cards; flags; banners; umbrellas; name badges; key chains; cups; glasses; bagel slicers; toasters; mugs; can cooler sleeves; golf towels; clothing, namely, shirts, blouses, t-shirts, jackets, hats, caps, visors, sweaters and sweatshirts; golf bags, flying discs and balls.

"FRANCHISE OR LICENSE " - The right to operate a UNIT at a particular location and to use one or more of the Marks and the System in the operation thereof.

"LICENSE AGREEMENT" - at COMPANY's option, either:

(1) the form of license agreement (including exhibits, riders, addenda and attachments thereto) attached hereto as Exhibit F; or

(2) the form of license agreement (including all exhibits, riders, guarantees and other agreements used in connection therewith) used by COMPANY from time to time in the offering and granting of Licenses in the United States of America,

in either instance revised by COMPANY in good faith to the extent necessary to have the License Agreement reflect the substantive changes contained in Addendum No. 1 to the License Agreement attached hereto as part of Exhibit F.

"IMMEDIATE FAMILY" - (1) The spouse of a person; and (2) the natural and adoptive parents and natural and adopted children and siblings of such person and their spouses; and (3) the natural and adoptive parents and natural and adopted children and siblings of the spouse of such person; and (4) any other member of the household of such person; provided, in the case of natural and adopted children and siblings and their spouses and the parents, children and siblings of spouses, that such person received or had access to Confidential Information, including as an employee, supplier, officer, director, stockholder or agent of DEVELOPER or any other operator of a UNIT.

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"LICENSED PROGRAM" - The retail store-level computer software programs (other than the Support/Control Program, as defined below) developed by or for COMPANY and designated by COMPANY from time to time as specified or required in connection with utilization of the Computer System, which may include, without limitation, COMPANY's required point-of-sale, bookkeeping, inventory, training, marketing, employee selection, operations and financial information, collection and retrieval systems (including COMPANY's general ledger system utilizing the standard chart of accounts prescribed by COMPANY from time to time) for use in connection with the operation of UNITS or franchise owners', license owners' and developers' businesses, including any updates, supplements, modifications or enhancements thereto made from time to time, all related documentation, the tangible media upon which such programs are recorded, and the database file structure thereof, but excluding any data or databases owned or compiled by COMPANY or its Affiliates or their licensors for use with the Licensed Program or otherwise or any data generated by the use of the Licensed Program. The Licensed Program includes, but is not limited to, programs utilized by UNITS for point-of-sale and cash management, customer feedback kiosks, inventory management, order processing, employee feedback, production scheduling, labor scheduling, ideal food costs, store operations and smart form reporting.

"MARKS" - The trademarks, service marks, logos and other commercial symbols which COMPANY uses and authorizes developers, franchise owners and license owners to use to identify, the services and/or products offered by Stores, and the "TRADE DRESS" (defined in the License Agreement); provided that such trademarks, service marks, logos, other commercial symbols, and the Trade Dress are subject to modification and discontinuance at COMPANY's sole discretion and may include additional or substitute trademarks, service marks, logos, commercial symbols and trade dress as provided in this Agreement. The Marks include the Principal Marks DEVELOPER is authorized to use in the operation of the DEVELOPER Stores.

"OWNER" - Each person or entity holding direct or indirect, record or beneficial Ownership Interests in DEVELOPER, and each person who has other direct or indirect property rights in DEVELOPER or this Agreement.

"OWNERSHIP INTERESTS" - In relation to a: (i) corporation, the record or beneficial ownership of one or more shares in the corporation; (ii) partnership, the record or beneficial ownership of a general or limited partnership interest; (iii) limited liability company, the record or beneficial ownership of a membership interest in the limited liability company; or (iv) trust, the ownership of a beneficial interest of such trust.

"PERMITTED COMPETITIVE BUSINESS" - A business which constitutes a Competitive Business on the date of this Agreement and is disclosed in Exhibit G to this Agreement, provided that such business (1) is not on the date of this Agreement and does not at any time thereafter become a Bagel Store, and (2) does not offer bagels or bagel-related products on its menu,

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provided that if such business is a franchised or licensed business of a franchisor or licensor which, pursuant to an agreement executed prior to the date of this Agreement and under which, after the date of this Agreement, the franchisor or licensor specifies that such business offer bagels or bagel-related products as a required menu item, it shall continue to be deemed a Permitted Competitive Business so long as it does not become a Bagel Store.

"PRINCIPAL MARKS" - The Marks COMPANY authorizes DEVELOPER to use to identify DEVELOPER Stores. The Principal Marks as of the date of this Agreement are described in Exhibit K to this Agreement.

"PRINCIPAL OWNER" - Each Owner which:

(1) is a general partner in DEVELOPER; or

(2) has a direct or indirect equity interest of 10% or more
(regardless of whether such Owner is entitled to vote thereon) in (a) DEVELOPER or (b) any UNIT or (c) any developer and/or franchise owner of UNITS other than DEVELOPER; provided, however, that a reduction in a Principal Owner's equity interest below 10% shall not affect his/her/its status as a Principal Owner unless such reduction is the result of the transfer of all his/her/its equity interests in DEVELOPER, a UNIT or such developer and/or franchise owner of UNITS; or

(3) is designated as a Principal Owner in Section 2 of Exhibit G to this Agreement.

"PRODUCTS" - Products approved or required by COMPANY from time to time, in its sole discretion, for sale at or from UNITS, including, without limitation, bagels, bagel-related products, cream cheese and other spreads, sandwiches, soups, salads, baked goods, breakfast items, an assortment of hot and cold beverages, teas (leaves, bags, dry mixes and related forms), coffees (beans, ground and related forms) and other food products and merchandise, provided that the foregoing products are subject to modification or discontinuance in COMPANY's sole discretion, from time to time, and may include additional or substitute products.

"REQUIRED TELEVISION ADVERTISING" - Television advertising in the Designated Market Area ("DMA") (as defined by A.C. Nielsen Co. from time to time) in which the Development Area is located at a minimum of 200 gross ratings points for a minimum of 36 weeks per calendar year, provided that COMPANY may, in its sole discretion, from time to time use a market designation comparable to, but different from, the DMA for purposes of this definition.

"SPECIAL DISTRIBUTION AGREEMENT" - A separate agreement whereby COMPANY authorizes a Franchise owner or License owner to operate a Special Distribution Arrangement (defined below) at a Special Distribution Location (as defined below) designated by COMPANY.

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"SPECIAL DISTRIBUTION ARRANGEMENT" - The sale of all or some of the Products, as designated by COMPANY, at or from a Special Distribution Location (defined below), whether or not by or through on-premises food service facilities or concessions, pursuant to COMPANY's standards and specifications for such sales, which COMPANY may change from time to time in its sole discretion.

"SPECIAL DISTRIBUTION LOCATION" - A facility or location, including by way of example and without limitation, a grocery store, convenience store, supermarket, school, hospital, office, work site, military facility, entertainment or sporting facility or event, airport, bus or train station, park, toll road or limited access highway facility, or other similar facility, at or from which COMPANY, in its sole discretion, authorizes the operation of a Special Distribution Arrangement pursuant to a Special Distribution Agreement, which facility may be located within or outside the Development Area or any Sub-Area.

"SPECIFIED SOFTWARE" - Such software (other than the Licensed Program and Support/Control Programs), programming, and services which COMPANY from time to time specifies or requires in connection with utilization of the Computer System, the Licensed Program and the Support/Control Programs.

"STORES" - UNITS that operate using the Principal Marks, the other Marks associated with the Principal Marks and the elements of the System associated with the Principal Marks and pursuant to COMPANY's operational requirements associated with such Principal Marks as in effect from time to time.

"SUB-AREAS" - The geographic areas designated as Sub-Areas in Exhibit D to this Agreement which, taken together, make up the Development Area.

"SUB-AREA TERM" - The period during which DEVELOPER is authorized and required to develop DEVELOPER Stores in a given Sub-Area pursuant to this Agreement, which will commence on the Effective Date and will expire, unless terminated earlier in accordance with the terms of this Agreement, on the earlier to occur of: (i) the last opening date set forth in Exhibit D to this Agreement for that Sub-Area; or (ii) the first date on which the number of Stores in the Sub-Area for which a License Agreement has been executed and delivered is equal to the Sub-Area Quota (as set forth in Exhibit E ) for that Sub-Area.

"SUPPORT/CONTROL PROGRAMS" - The computer software programs developed by or for COMPANY and designated from time to time as specified or required in connection with real estate services and other functions performed by COMPANY pursuant to this Agreement or in connection with support, supervision, reporting or control of UNITS and in connection with analysis, tracking, maintenance, feedback and communication functions related thereto or to the employees thereof, including but not limited to, Notes Databases, structured reporting and related software.

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"UNIT" - A branded retail store that:

(1) offers Products for consumer consumption through on-premises dining and carry-out, provided that COMPANY may, in its sole discretion, authorize and/or require such business to offer Delivery Service pursuant to a Delivery Rider and/or approve the Franchise owner of such business to offer Catering Service pursuant to a Catering Rider or to operate Special Distribution Arrangements pursuant to a Special Distribution Agreement (defined below); and

(2) operates using the System and the Marks; and

(3) is either operated by COMPANY or its Affiliates or pursuant to a valid franchise or license from COMPANY.

3. DEVELOPMENT RIGHTS AND OBLIGATIONS.

3.A. GRANT OF DEVELOPMENT RIGHTS; PRINCIPAL OWNERS' GUARANTY.

DEVELOPER has requested that COMPANY grant to DEVELOPER the right to develop, own and operate, strictly in accordance with the Sub-Area Development Quotas and the Total Development Quota, Stores in the Development Area. DEVELOPER's request, with respect to the Principal Marks, the other Marks associated with the Principal Marks and those elements of the System associated with the Principal Marks and concepts associated therewith (as listed on Exhibit K attached hereto), has been approved by COMPANY in reliance upon all of the representations made by DEVELOPER and its Owners in any submitted application and/or during the application process and in the Developer Acknowledgements and Representations Statement, a copy of which is attached to this Agreement as Exhibit H and which shall be executed by DEVELOPER concurrently with this Agreement. Within sixty (60) days of execution of this Agreement, DEVELOPER agrees to prepare and submit to COMPANY for COMPANY's review, amendment, and approval a real estate development plan for developing DEVELOPER Stores in the Development Area (the "MARKET REAL ESTATE DEVELOPMENT PLAN") (which shall utilize, among other sources, information from the Demographic Detail Report (defined below in Section 6.A.) which DEVELOPER purchases from COMPANY). Provided that DEVELOPER is in full compliance with all of the terms and conditions of this Agreement, including, without limitation, the development obligations contained in Section 3.C. hereof, and DEVELOPER is in full compliance with all of their obligations under all License Agreements executed pursuant hereto and the Franchise Agreements, COMPANY will grant to DEVELOPER during the Development Term and in accordance with Section 6 hereof, the right to develop and operate the number of Stores in each Sub-Area of the Development Area as

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specified on Exhibit D to this Agreement. DEVELOPER acknowledges and agrees that DEVELOPER's rights under this Agreement are limited to the designated number of Stores for each Sub-Area and the schedule and timing of the opening of Stores in each Sub-Area during the respective Sub-Area Terms as set forth on Exhibit D to this Agreement. DEVELOPER is not granted any rights to develop or operate, and DEVELOPER will not develop or operate, UNITS outside the Sub-Areas, except pursuant to rights granted to DEVELOPER under other agreements entered into with COMPANY.

DEVELOPER expressly acknowledges and agrees that it has no right to renew its rights under this Agreement upon the expiration or termination of the Agreement Term or the Development Term. DEVELOPER acknowledges and agrees that the execution and delivery of this Agreement shall constitute notice to DEVELOPER of non-renewal for purposes of fulfilling the requirements of any applicable state or federal law governing the non-renewal of franchise or development rights.

DEVELOPER shall cause all Principal Owners and their spouses as of the Effective Date to execute and deliver to COMPANY concurrently with the execution of this Agreement and all persons or entities that become Principal Owners after the Effective Date and their spouses to promptly thereafter execute and deliver to COMPANY, the form of Guaranty and Assumption of Developer's Obligations ("GUARANTY") attached hereto as Exhibit I.

Notwithstanding the foregoing:

(a) DEVELOPER shall not be required to cause the execution and delivery of the Guaranties referred to in this Section if, and for such period of time as, DEVELOPER does not pay dividends, distributions or unreasonable compensation to any Owner at any time that the Owners' equity in DEVELOPER is either less than $5,000,000 or would be reduced to below that amount by reason of such payment; and

(b) spouses of guarantors shall not be required to execute any Guaranties referred to in this Section unless, under applicable law (including, without limitation, the law of the state in which such guarantors and/or their spouses reside), their failure to execute would render the Guaranties null and void.

3.B. TERRITORIAL RIGHTS.

Except as otherwise provided in this Agreement (including, without limitation, Section 4 and Sections 3.E. and 3.F.), and provided that DEVELOPER is in full compliance with this Agreement and with all License Agreements and Franchise Agreements, COMPANY and its Affiliates will not during the Sub-Area Term for each Sub-Area operate or grant franchises or licenses for the operation of Stores within such Sub-Area.

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3.C. DEVELOPMENT OBLIGATIONS.

DEVELOPER agrees that during the Development Term, it will continuously exert its best efforts to promote and enhance the development of Stores within the Development Area. Without limiting the foregoing obligation, DEVELOPER agrees to have open and in operation in each Sub-Area the number of Stores set forth as the respective Sub-Area Quota in Exhibit E attached hereto by the opening dates specified therein, exclusive of Stores operating pursuant to the Franchise Agreements. DEVELOPER and COMPANY acknowledge and agree that a DEVELOPER Store that closes for more than five (5) days (not counting COMPANY-approved holidays) during any period of 12 months shall not be counted as open and in operation as of the next store opening date after such closing for purposes of determining DEVELOPER's compliance with the Development Schedule for the Sub-Area in which the DEVELOPER Store is located unless such closing is due to circumstances listed in the last paragraph of Section 18.B of this Agreement, in which case, the provisions of Section 18.B shall apply. DEVELOPER also agrees that it will at all times faithfully, honestly and diligently perform its obligations under this Agreement and that it will update the Market Real Estate Development Plan as COMPANY requires from time to time. DEVELOPER acknowledges that COMPANY makes no representations or warranties that the Development Area or the Sub-Areas can support, or that there are sufficient sites for, the number of Stores specified in the Development Schedule. DEVELOPER acknowledges and agrees that its failure to open and operate Stores pursuant to this Agreement shall be a material breach of this Agreement entitling COMPANY to all remedies available to it pursuant to this Agreement and applicable law.

3.D. RIGHTS RETAINED BY COMPANY.

COMPANY (on behalf of itself, its Affiliates and its designees) retains all rights with respect to UNITS, the Marks, the Copyrighted Works, and the sale of Products and any other products and services, anywhere in the world, including, without limitation:

(1) the right to operate or grant others (including any person or entity related to any manner whatsoever to COMPANY) the right to operate food service businesses, including, without limitation, UNITS and/or Bagel Stores, using the Principal Marks, any of the other Marks or any other marks and using the System or any other system at such locations within and/or outside the Development Area and each Sub-Area, both during and upon expiration or termination of the Development Term or Agreement Term, and on such terms and conditions as COMPANY, in its sole discretion, deems appropriate (subject to the rights expressly granted to DEVELOPER in Section 3.B. of this Agreement); and

(2) subject to any rights of DEVELOPER under Section 4 of this Agreement, the right, and the right to grant others (including any person or entity related in any manner whatsoever to COMPANY) the right, to develop, manufacture, market, distribute

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and/or sell Products and/or any other product or service within and/or outside the Development Area and each Sub-Area through any channel of distribution whatsoever, whether wholesale, retail or otherwise, including, without limitation, through Special Distribution Arrangements, Delivery Service, Catering Service and BOSTON MARKET outlets under or in association with the Marks or any other trademarks and/or to own or operate any other business under the Marks or any other trademarks; and

(3) subject to Sections 3.E. and 3.F. below, the right to develop Target Sites (defined below) and to acquire, operate and convert to a UNIT using the Principal Marks or any of the other Marks any business, including, without limitation, a business operating one or more Bagel Stores (other than UNITS) or other food service businesses located or operating within and/or outside the Development Area and any Sub-Area.

3.E. DEVELOPER'S OPTION TO DEVELOP TARGET SITES.

Notwithstanding anything to the contrary in this Agreement, if during the Sub-Area Term of a particular Sub-Area COMPANY locates a site within such Sub-Area at which a Bagel Store is not then operated but which, in COMPANY's judgment, is suitable for a UNIT (a "TARGET SITE"), COMPANY shall, as soon as is practicable after the site is identified (taking into consideration any applicable contractual or legal prohibitions or limitations), notify DEVELOPER in writing of such Target Site if COMPANY intends that such Target Site be developed and operated as a Store. Within ten (10) days after DEVELOPER's receipt of COMPANY's notice regarding such Target Site (including any relevant site-related materials in COMPANY'S possession), DEVELOPER shall notify COMPANY if DEVELOPER desires to develop and operate a Store at such Target Site as described in the notice.

If DEVELOPER timely notifies COMPANY in writing that DEVELOPER desires to develop and operate a Store at such Target Site and COMPANY has fully negotiated a lease or purchase agreement for such Target Site, then DEVELOPER shall (1) obtain the consent of the landlord to execute and shall execute such lease or an assignment and assumption of lease, if applicable, or (2) obtain the consent of the seller to execute and shall execute a purchase agreement or an assignment and assumption of purchase agreement, if applicable, and (3) execute a License Agreement and such ancillary documents as are then customarily used by COMPANY in the grant of licenses for Stores (collectively, the "License Documents") as modified for use in connection with the Target Site, as necessary, and (4) pay COMPANY a site location and negotiation fee (the "SITE LOCATION AND NEGOTIATION FEE") equal to Twenty Thousand Dollars ($20,000.00) plus COMPANY's reasonable out-of-pocket expenses incurred in locating such Target Site and negotiating the lease or purchase agreement, all within ten (10) business days after COMPANY's delivery to DEVELOPER of the lease or purchase agreement, as the case may be, and the License Documents. The Site Location and Negotiation Fee is paid to compensate COMPANY for the internal costs of the site location services it provides. COMPANY shall fully cooperate with DEVELOPER in obtaining the landlord's consent to

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DEVELOPER's execution of such lease or the seller's consent to DEVELOPER's execution of such purchase agreement or assignment of purchase agreement as the case may be.

If DEVELOPER timely notifies COMPANY in writing that DEVELOPER desires to develop and operate a Store at such Target Site and COMPANY has not fully negotiated a lease or purchase agreement for such Target Site, then DEVELOPER will have thirty (30) days in which to negotiate and deliver to COMPANY a lease or purchase agreement for such Target Site in form for execution. If COMPANY disapproves the lease or purchase agreement for failure to meet COMPANY's requirements, DEVELOPER will have ten (10) business days within which to negotiate and deliver to COMPANY a revised lease or purchase agreement for such Target Site in form for execution. If COMPANY approves the lease or the purchase agreement for such Target Site, then DEVELOPER will (1) execute such lease or purchase agreement, as applicable, and (2) execute the Franchise Documents, and (3) pay to COMPANY a site location fee (the "SITE LOCATION FEE") equal to Ten Thousand Dollars ($10,000.00), plus COMPANY's reasonable out-of-pocket expenses in locating such Target Site and, to the extent applicable, partially negotiating the lease or purchase agreement, all within ten business (10) days after COMPANY's delivery of the License Documents to DEVELOPER.

If DEVELOPER (a) declines the option to develop a Target Site, (b) fails to timely notify COMPANY of its election to develop a Target Site or (c) fails to timely execute the approved lease or purchase agreement and License Documents for a Target Site and pay the applicable fee as provided herein, then COMPANY or its designee may develop and operate a Store at such Target Site.

Any Target Site for which DEVELOPER executes the License Documents and develops and opens a UNIT will count toward the Sub-Area Quota for the Sub-Area in which such Target Site is located. COMPANY will not be required to give notice to DEVELOPER or offer to DEVELOPER a license to develop a Store with regard to any suitable Target Site or Conversion Site (defined below) in a Sub-Area that COMPANY desires to develop and operate as a Store after the total number of sites for which DEVELOPER has executed a License Agreement and accepted as Target Sites or Conversion Sites for that Sub-Area equals the Sub-Area Quota.

3.F. DEVELOPER'S OPTION TO PURCHASE CONVERSION SITES.

If, during the applicable Sub-Area Term for a particular Sub-Area, COMPANY acquires the shares or assets (which may include, by way of illustration and not by way of limitation, furniture, fixtures, equipment, leasehold improvements and/or leasehold interests) of any business operating a Bagel Store at one or more sites located within such Sub-Area which meet COMPANY's specifications and standards as in effect from time to time for conversion to UNITS (the "CONVERSION SITES"), and COMPANY determines in its sole discretion to convert such Conversion Sites to Stores, COMPANY agrees to offer to sell such Conversion Sites to DEVELOPER for the price paid therefor by COMPANY. Such price will include that portion

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of the direct and indirect costs and liabilities incurred or assumed by COMPANY in making such acquisition and allocated to such Conversion Site whether paid or owed to the seller of such Conversion Sites, an Affiliate or third parties and other expenses allocated or otherwise related to such Conversion Sites (including losses, whether from continuing operations or closing acquired units) plus interest at the COMPANY's cost of money on the balance of such amounts from time to time, provided that:

(1) such sale will not, in the COMPANY's judgment, conflict with any existing legal obligation of COMPANY or the business being acquired; and

(2) such sale will not, in the COMPANY's judgment, preclude the completion of the acquisition on the terms agreed to by COMPANY; and

(3) such sale will not, in COMPANY's judgment, interfere with any other legal agreement, arrangement or combination or affect federal or state income tax consequences arising from the acquisition in a manner adverse to any of the parties thereto; and

(4) such sale may, at COMPANY's option, include (at a price determined on the same basis as for Conversion Sites) certain acquired stores which fall within the Development Area or any Sub-Area but which do not meet COMPANY's criteria for conversion to UNITS and which may have to be closed or sold to a third party subsequent to DEVELOPER's acquisition; and

(5) DEVELOPER agrees to (a) execute, concurrently with DEVELOPER's purchase, the License Documents, as modified for use in connection with a Conversion Site as necessary, for each and every such Conversion Site, (b) convert each such Conversion Site to a Store as soon as practicable thereafter (but in no event later than the date specified by COMPANY) in accordance with COMPANY's standards and specifications and (c) close or sell, within the reasonable time period specified by COMPANY, any acquired sites which are not suitable for conversion.

DEVELOPER shall have thirty (30) days after receipt of COMPANY's offer in which to accept or reject such offer by written notice to COMPANY. If accepted, DEVELOPER shall have thirty (30) days from the date of acceptance within which to complete the acquisition.

In the event DEVELOPER rejects or fails to timely accept COMPANY's offer to sell such Conversion Sites or COMPANY is unable to extend such offer for any of the aforementioned reasons, COMPANY agrees that, provided DEVELOPER is in full compliance with this Agreement and all License Agreements and Franchise Agreements to which they are parties, it will not utilize or license the use of the Principal Marks at such Conversion Sites for one (1) year following COMPANY's acquisition thereof; provided, however, that COMPANY

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may operate, alter, modify, refurbish, remodel, promote and market any such Conversion Sites and use the Licensed Program and Computer System in the operation thereof during such one (1) year period. For purposes of this Section
3.F., all references to COMPANY shall be deemed to include its Affiliates.

Any Conversion Site for which DEVELOPER executes the License Documents and develops and opens a Store shall count toward the Sub-Area Quota for the Sub-Area in which such Conversion Site is located as of the date of conversion.

COMPANY agrees to use reasonable efforts to obtain input (including market and competitive information) from DEVELOPER in connection with the due diligence process undertaken by COMPANY in any potential acquisition of Conversion Sites in a particular Sub-Area during the applicable Sub-Area Term.

3.G. POST-TERM DEVELOPMENT.

(1) Notwithstanding anything contained in this Section 3 to the contrary, if, at any time during the period commencing 18 months prior to expiration of the Development Term for each Sub-Area (including any Sub-Areas added pursuant to Section 3.G) and ending 24 months following the expiration of the Development Term for such Sub-Area (the "Post-Development Period"), either (a) COMPANY or its Affiliates or (b) DEVELOPER determines that such Sub-Area may accommodate additional Stores beyond those which are required under the Agreement (the "Post-Development Stores") and desires to conduct such additional development following the expiration of the Development Term for such Sub-Area, the party desiring to conduct such development shall provide the other with notice thereof ("Development Plan Notice"). Such notice shall contain any demographic, competitive or market analysis on which the notifying party based its determination and the development plan and schedule proposed for such additional development.

(2) The parties shall, as soon as practicable following issuance and receipt of a Development Plan Notice and for a period of 45 days thereafter, engage in good faith negotiations for the execution of a new development agreement (the "Post-Development Agreement") in the form of development agreement then being used by COMPANY, which may contain different terms and/or higher fees than the Agreement, for the right to develop and acquire the license to operate the agreed-upon number of Stores.

(3) If COMPANY and DEVELOPER timely agree on the terms of the Post-Development Agreement within the period specified in paragraph
(2) above, COMPANY shall provide DEVELOPER with execution forms of the Post-Development Agreement, and DEVELOPER shall execute and return the Post-Development Agreement to COMPANY within 15 days of its receipt thereof and pay all fees due upon the execution thereof.

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(4) As to any particular Sub-Area, COMPANY shall have no obligation to negotiate with DEVELOPER pursuant hereto and may develop in such Sub-Area the Post-Development Stores itself, through its Affiliates or other franchisees or licensees if:

(a) DEVELOPER fails to commence good faith negotiations within seven (7) days of its receipt of a Development Plan Notice from COMPANY; or

(b) DEVELOPER and COMPANY have engaged in good faith negotiations as required hereunder but are unable to agree upon a final development schedule or form of Post-Development Agreement during the 45-day negotiation period; or

(c) DEVELOPER fails to execute the Post-Development Agreement and pay all fees required thereunder within the periods specified in subparagraph (3) below; or

(d) the Agreement is terminated, either in whole or with respect to the applicable Sub-Area, prior to its expiration date; or

(e) DEVELOPER or any of its Principal Owners receives a notice to cure, termination or default from COMPANY with respect to a breach or default of any provision of the Agreement, any Franchise Agreement, License Agreement, or any other agreement with COMPANY and which, if curable, has not been cured within any applicable cure period; or

(f) the Post-Development Period expires without either party issuing a Development Plan Notice.

4. OTHER DISTRIBUTION METHODS.

4.A. SPECIAL DISTRIBUTION ARRANGEMENTS.

DEVELOPER acknowledges and agrees that: (1) DEVELOPER is not granted, and COMPANY has no obligation to offer to DEVELOPER, any rights to operate Special Distribution Arrangements within or outside the Development Area or the Sub-Areas pursuant to this Agreement; and (2) the right to operate or grant to others the right to operate Special Distribution Arrangements is specifically reserved to COMPANY or its designees. If COMPANY, at any time and in its sole discretion, determines to offer DEVELOPER the right to operate a Special Distribution Arrangement at a Special Distribution Location designated by COMPANY, COMPANY will so notify DEVELOPER by delivering to DEVELOPER a form

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of Special Distribution Agreement. DEVELOPER will have fifteen (15)days after its receipt thereof to execute and deliver to COMPANY such executed Special Distribution Agreement. If DEVELOPER fails to execute and deliver to COMPANY the executed Special Distribution Agreement within such fifteen (15) day period or commence such Special Distribution Arrangement within the period specified therein, then DEVELOPER shall have no right to operate such Special Distribution Arrangement thereafter. COMPANY reserves the right under the Special Distribution Agreement, at any time and in its sole discretion with or without cause and regardless of the investment made by DEVELOPER in establishing or operating the Special Distribution Arrangement or the length of time the Special Distribution Arrangement has been in effect, to suspend or terminate DEVELOPER's right to operate the Special Distribution Arrangement, effective ninety (90) days after COMPANY's written notice to DEVELOPER. Notwithstanding the foregoing, COMPANY agrees that, if during the Development Term it intends to engage in a Special Distribution Arrangement at or from (a) a military facility, (b) an entertainment or sporting facility or event, (c) an airport, bus or train station, (d) a toll road or limited access highway facility, or (e) any specialty kiosk located in or adjacent to any similar facilities, located within the Development Area, COMPANY will offer DEVELOPER a Special Distribution Agreement, the execution of which shall be governed by this Section 4.A.

4.B. DELIVERY SERVICE.

DEVELOPER acknowledges and agrees that: (1) DEVELOPER is not granted, and COMPANY has no obligation to offer to DEVELOPER, any rights within or outside the Development Area or the Sub-Areas to offer Delivery Service from any of the DEVELOPER Stores or otherwise pursuant to this Agreement; and (2) the right to provide Delivery Service is specifically reserved to COMPANY or its designees. If COMPANY, at any time and in its sole discretion, determines to offer Delivery Service in a designated Delivery Area in which a DEVELOPER Store is located, COMPANY will offer DEVELOPER the right to offer Delivery Service by delivering to DEVELOPER a form of Delivery Rider to this Agreement (or to the applicable Franchise Agreement or License Agreement). DEVELOPER will have fifteen (15) days after its receipt thereof to execute and deliver to COMPANY such executed Delivery Rider. A Delivery Facility will not be counted as a separate DEVELOPER Store for purposes of the Sub-Area Quotas or the Total Development Quota set forth in the Development Schedule. If DEVELOPER fails to execute and deliver to COMPANY such executed Delivery Rider within such fifteen
(15) day period or commence Delivery Service within the specified period, then DEVELOPER shall have no right to provide Delivery Service at such Store thereafter.

If COMPANY determines in its sole discretion that all franchise owners and license owners of Stores in the trade area where a DEVELOPER Store is located, as such trade area is determined by COMPANY in its sole discretion and which in no event shall exceed the Marketing Area (as defined in the License Agreement), shall offer Delivery Service, COMPANY will notify DEVELOPER and will deliver to DEVELOPER a Delivery Rider to this Agreement (or to the applicable Franchise Agreement or License Agreement) which

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DEVELOPER shall execute and return to COMPANY within fifteen (15) days after its receipt.

COMPANY reserves the right under the Delivery Rider, at any time and in its sole discretion, with or without cause and regardless of the investment made by DEVELOPER in establishing and conducting Delivery Service or the length of time DEVELOPER has offered Delivery Service: (1) to reduce, modify or expand the Delivery Area, effective upon COMPANY's written notice to DEVELOPER, provided, however, that if a reduction or modification of the Delivery Area amounts to a termination of substantially all of DEVELOPER's rights to provide such services (except in the case of the exercise by COMPANY of its remedies under Section 15.C of this Agreement), such reduction or modification shall not be effective until 90 days after COMPANY's written notice to DEVELOPER; or (2) to suspend or terminate DEVELOPER's right to offer Delivery Service, effective ninety (90) days after COMPANY's written notice to DEVELOPER; and COMPANY may otherwise terminate DEVELOPER's right to offer Delivery Service on the terms of the Delivery Rider. In the event that COMPANY suspends or terminates DEVELOPER's right to offer Delivery Service, COMPANY reserves the right to require DEVELOPER to reinstate Delivery Service upon fifteen (15) days' prior written notice to DEVELOPER.

4.C. CATERING SERVICE.

DEVELOPER acknowledges and agrees that: (1) DEVELOPER is not granted, and COMPANY has no obligation to offer to DEVELOPER, any rights within or outside the Development Area or the Sub-Areas to offer Catering Service from any of the DEVELOPER Stores or otherwise pursuant to this Agreement; and (2) the right to provide Catering Service is specifically reserved to COMPANY or its designees. If COMPANY, at any time and in its sole discretion, determines to offer Catering Service in a designated Catering Area in which a DEVELOPER Store is located, COMPANY will offer DEVELOPER the right to offer Catering Service by delivering to DEVELOPER a form of Catering Rider to this Agreement (or to the applicable Franchise Agreement or License Agreement). DEVELOPER will have fifteen (15) days after its receipt thereof to execute and deliver to COMPANY such executed Catering Rider. A Catering Facility will not be counted as a separate DEVELOPER Store for purposes of the Sub-Area Quotas or the Total Development Quota set forth in the Development Schedule. If DEVELOPER fails to execute and deliver to COMPANY such executed Catering Rider within such fifteen
(15) day period or commence Catering Service within the specified period, then DEVELOPER shall have no right to provide Catering Service within the designated Catering Area thereafter.

If COMPANY determines in its sole discretion that all franchise owners and license owners of Stores in the trade area where a DEVELOPER Store is located, as such trade area is determined by COMPANY in its sole discretion and which in no event shall exceed the Marketing Area (as defined in the License Agreement), shall offer Catering Service, COMPANY will notify DEVELOPER and will deliver to DEVELOPER a Catering Rider to this Agreement

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(or to the applicable Franchise Agreement or License Agreement) which DEVELOPER shall execute and return to COMPANY within fifteen (15) days after its receipt.

COMPANY reserves the right under the Catering Rider, at any time and in its sole discretion, with or without cause and regardless of the investment made by DEVELOPER in establishing and conducting Catering Service or the length of time DEVELOPER has offered Catering Service: (1) to reduce, modify or expand the Catering Area, effective upon COMPANY's written notice to DEVELOPER, provided, however, that if a reduction or modification of the Catering Area amounts to a termination of substantially all of DEVELOPER's rights to provide such services (except in the case of the exercise by COMPANY of its remedies under Section 15.C of this Agreement), such reduction or modification shall not be effective until 90 days after COMPANY's written notice to DEVELOPER; or (2) to suspend or terminate DEVELOPER's right to offer Catering Service, effective ninety (90) days after COMPANY's written notice to DEVELOPER (in which case, DEVELOPER will not fill any orders for Catering Service after the expiration of such ninety (90) day period); and COMPANY may otherwise terminate DEVELOPER's right to offer Catering Service pursuant to the terms of the Catering Rider. In the event that COMPANY terminates or suspends DEVELOPER's right to offer Catering Service, COMPANY reserves the right to require DEVELOPER to reinstate Catering Service upon fifteen (15) days' prior written notice to DEVELOPER.

5. DEVELOPMENT AND OPERATION OF COMMISSARIES.

5.A. OBLIGATION TO OPERATE COMMISSARIES.

DEVELOPER acknowledges and agrees that in order to meet COMPANY's standards and specifications for Products (including, without limitation, the preparation and packaging of Products) and to maintain appropriate quality controls as required by this Agreement and the Franchise Agreements and License Agreements entered into by DEVELOPER, it will be necessary for DEVELOPER to establish one or more Commissaries in the Development Area. DEVELOPER agrees that, subject to this Agreement and such Franchise Agreements and License Agreements, it will establish and operate the number of Commissaries reasonably determined by COMPANY from time to time to be sufficient to supply the DEVELOPER Stores.

DEVELOPER agrees that each Commissary (and, where the Commissary is operated under the same roof as a DEVELOPER Store or other approved retail establishment, that part of such facility which functions as the Commissary):
(1) will not under any circumstances offer for sale or sell to the general public any products or services; (2) will procure, prepare and distribute to DEVELOPER Stores only those Products and other materials and supplies specified by COMPANY; and (3) will not use a Commissary or its premises for any purpose other than the operation of the Commissary on the terms of this Agreement.

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5.B. DEVELOPMENT AND OPENING OF COMMISSARIES.

The location of any Commissary established by DEVELOPER pursuant to this Agreement shall be subject to COMPANY's approval in the manner described in Section 6.A. of this Agreement, and Section 6.B. of this Agreement shall apply to the lease for the Commissary. Each Commissary shall be developed, constructed and equipped in the manner described in Sections 4.B., 4.C. and 4.D of the Franchise Agreements and License Agreement. Section 4.F. of the Franchise Agreements and License Agreement shall apply to the opening and commencement of operation of the Commissary and Sections 4.H. and 4.I. of the Franchise Agreements and License Agreement shall apply to the relocation and financing of the Commissary, respectively. Notwithstanding the foregoing, DEVELOPER shall not be required to utilize the Trade Dress at a Commissary and DEVELOPER shall not be obligated to commence operation of a Commissary until 180 days after receipt of written notice that COMPANY requires DEVELOPER to develop a Commissary to supply the DEVELOPER Stores specified in such notice.

5.C. TRAINING AND GUIDANCE.

DEVELOPER shall employ and maintain at all times at each Commissary throughout its operation at least one (1) Commissary Manager and one (1) Additional Commissary Manager. The Commissary Manager shall be the full time manager of the Commissary and the Additional Commissary Manager shall perform on a full-time basis such other operations for DEVELOPER as COMPANY may reasonably specify from time to time and both must successfully complete to COMPANY's satisfaction a COMPANY-certified management training program for the operation of the Commissary. DEVELOPER shall also employ the number of assistant managers and other personnel required for adequate staffing of each Commissary, and shall at all times keep COMPANY advised of the identities of the Commissary Manager, the Additional Commissary Manager and the assistant managers of each Commissary. Each Commissary at all times shall be under the direct, on-site supervision of a Commissary Manager, an Additional Commissary Manager or an assistant manager who has completed a training program conducted by COMPANY or DEVELOPER (if applicable) and who has been certified under the terms of the Development Agreement. DEVELOPER shall hire all employees of each Commissary and shall be exclusively responsible for the terms of their employment and compensation and for the proper training of such employees in the operation of a Commissary.

In the event the certified Commissary Manager and/or the certified Additional Commissary Manager ceases to hold such position at the Commissary, DEVELOPER shall have thirty (30) days in which to appoint a substitute or replacement Commissary Manager and/or Additional Commissary Manager, who must attend and complete to COMPANY's satisfaction the initial management training program as specified above promptly after appointment. If COMPANY in its sole discretion determines that the Commissary Manager or Additional

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Commissary Manager or any subsequently appointed Manager or Additional Commissary Manager has failed to satisfactorily complete the initial management training program or any additional or refresher training program, DEVELOPER shall immediately hire a substitute Commissary Manager or Additional Commissary Manager and promptly arrange for such person to complete the initial management training program to the satisfaction of COMPANY.

5.D. COMMISSARY MANUALS.

COMPANY shall loan to DEVELOPER, for its sole use, one (1) copy of a set of COMPANY's confidential manuals relating to the development and operation of Commissaries (collectively the "Commissary Manuals"). The Commissary Manuals shall be furnished in the same manner and on the same terms as set out in
Section 5.C. of the Franchise Agreements and License Agreement with respect to the Store Manuals.

5.E. OPERATION OF THE COMMISSARY.

DEVELOPER shall operate each Commissary in accordance with the standards, specifications and procedures which the COMPANY prescribes, and which COMPANY may change, in its sole discretion, from time to time, as set forth in the Commissary Manuals or otherwise in writing. Such standards, specifications and procedures may include, without limitation, requirements for: (1) Product preparation; (2) delivery drivers and delivery vehicles
(whether or not owned by DEVELOPER); (3) management of the Commissary; (4)
training of Commissary personnel involved in Product preparation and delivery;
(5) Commissary design, layout, equipment, fixtures and signage; (6) Product packaging; and (7) materials and supplies used in the operation of the Commissary.

Without limiting the foregoing, DEVELOPER agrees to:

(1) require all Commissary delivery drivers to strictly comply with all regulations, laws and ordinances applicable to the operation of motor vehicles and to use due care, taking into consideration road conditions, when operating motor vehicles in connection with Commissary operations;

(2) require all Commissary delivery drivers to maintain adequate motor vehicle liability insurance that complies with all applicable laws and regulations and that extends to the operation of a motor vehicle used for commercial delivery;

(3) maintain all Commissary motor vehicles in good and safe operating condition in full compliance with all applicable laws and regulations;

(4) conduct initial and periodic (at least once every six (6) months) driving records checks on all Commissary delivery drivers;

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(5) require all Commissary delivery drivers to possess and maintain a valid driver's license;

(6) suspend or, where appropriate under COMPANY's specifications and standards as in effect from time to time, terminate any Commissary delivery driver who does not conform to COMPANY's applicable standards and specifications for Commissary operations;

(7) ensure that each Commissary is adequately stocked at all times with food and beverage products, ingredients and other items necessary to prepare and supply to the Stores serviced by the Commissary sufficient Products and other materials and supplies to ensure the optimum performance of those Stores;

(8) ensure that each Commissary and its facilities are kept clean and are operated in a first class, sanitary, attractive and efficient manner and in accordance with COMPANY's standards and specifications;

(9) ensure that the food preparation personnel at each Commissary are properly trained in the preparation of Products and that they prepare Products at all times in accordance with COMPANY's standards and specifications; and

(10) use the Commissary, the premises of the Commissary and the motor vehicles used in the operation of the Commissary solely for the purposes contemplated by this Agreement.

DEVELOPER agrees that COMPANY may conduct quality, service, cleanliness and other inspections of any Commissary from time to time and without notice in order to determine compliance with this Agreement and with the standards and specifications applied by COMPANY from time to time.

COMPANY and DEVELOPER acknowledge and agree that the term "Royalty Base Revenue" (as defined in the License Agreement) shall not include revenue, if any, derived from DEVELOPER's or a Commissary's sale of products or other materials and supplies to Stores for resale to the public at such Stores.

5.F. INSURANCE.

During the operation of each Commissary, DEVELOPER shall maintain in force policies of insurance for the Commissary in the same manner as is required for the DEVELOPER Stores pursuant to Section 12.G. of the Franchise Agreements and License Agreement.

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5.G. TRANSFERS.

DEVELOPER agrees that no obligations, rights or interests of DEVELOPER in (a) A Commissary, (b) the lease for the premises of a Commissary or (c) the assets of a Commissary may be transferred without the prior written consent of COMPANY. Any purported transfer in violation of this Section shall constitute a breach of this Agreement and shall convey to the transferee no rights or interests in the foregoing.

As used in this Section, the term "transfer" shall have the meaning ascribed to it in the License Agreement. In addition to the foregoing, a transfer will require the prior written consent of COMPANY where such transfer occurs by reason of: (a) divorce; (b) insolvency; (c) dissolution of a corporation, partnership or limited liability company; (d) will; (e) intestate succession; or (f) declaration of or transfer in trust.

No transfer restricted by this Section may be effected unless a transfer of the DEVELOPER Stores which are serviced by the Commissary is made simultaneously to the same transferee.

In granting its approval of a proposed transfer, COMPANY may also impose reasonable conditions upon its consent, including, without limitation, those conditions provided for in the License Agreement. Furthermore, any proposed transfer under this Section shall be subject to a right of first refusal of COMPANY on the terms set forth in Section 16.H. of the Franchise Agreements and the License Agreement.

5.H. EXPIRATION AND TERMINATION OF COMMISSARY OPERATIONS.

COMPANY may require DEVELOPER to cease operation of a Commissary in the event that DEVELOPER does not comply with this Agreement with respect to such Commissary. Unless earlier terminated as provided herein, DEVELOPER's right and obligation to operate a Commissary shall expire when the Franchise Agreement or License Agreement for the last Store serviced by the Commissary has been terminated or has expired without renewal. Furthermore, DEVELOPER agrees that, notwithstanding any other provision of this Agreement to the contrary, COMPANY may, at any time and in its sole discretion with or without cause and regardless of the investment made by DEVELOPER in establishing a Commissary or the length of time DEVELOPER has operated the Commissary, require DEVELOPER to cease operation of the Commissary, effective upon 90 days written notice from COMPANY (except in the case of the exercise by COMPANY of its remedies under Section 15.C of this Agreement, in which case, the obligation to cease such operations shall be effective immediately upon written notice from COMPANY).

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5.I. RIGHTS AND OBLIGATIONS OF COMPANY AND DEVELOPER UPON TERMINATION OR EXPIRATION OF RIGHT TO OPERATE A COMMISSARY.

Upon the expiration or termination of DEVELOPER's right to operate a Commissary, DEVELOPER shall immediately remove the Marks from all vehicles used in the operation of the Commissary and shall return to COMPANY all copies of the Commissary Manuals.

Furthermore, COMPANY shall have the right to purchase the assets of the Commissary on the same terms as set forth in Section 19.F. of the Franchise Agreements and License Agreement, including the ancillary rights set forth in
Section 19.F.

6. GRANT OF LICENSES AND ADVERTISING REQUIREMENT.

6.A. SITE REVIEW AND APPROVAL.

Annually throughout the Development Term, DEVELOPER shall purchase from COMPANY market plans on the demographics of each Sub-Area ("MARKET PLANS") in which DEVELOPER retains the right to develop DEVELOPER Stores. Such Market Plan shall be available to DEVELOPER at COMPANY's or its designee's then-current charges. At DEVELOPER's request, COMPANY or its designee may provide other demographic services at COMPANY's or its designee's then-current charges. Those charges will vary with the type of service requested.

At DEVELOPER's request, COMPANY will provide to DEVELOPER, at COMPANY's or its designee's then-current charges, a report and grid map containing certain demographic information concerning a proposed site and surrounding area, which report and grid map may be prepared by COMPANY, its designee or by an independent demographic statistics service at COMPANY's direction.

DEVELOPER shall comply with COMPANY's specifications and requirements regarding site selection, development and construction, including, without limitation, those concerning relations with and use of approved general contractors, subcontractors, real estate developers and lessors and, if requested by COMPANY, real estate broker(s). DEVELOPER shall submit to COMPANY a complete site approval request package and location feasibility analysis (a "SITE PACKAGE") on COMPANY's specified forms (containing such demographic, commercial, and other information and photographs as COMPANY may require from time to time) for each site at which DEVELOPER proposes and intends in good faith to establish and operate a Store and which DEVELOPER reasonably believes to conform to certain minimum site selection criteria established by COMPANY from time to time in its sole discretion. Each such Site Package shall include a designation of the type of UNIT DEVELOPER intends to develop at the site. In approving or disapproving any proposed site, COMPANY may consider such

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matters as it deems material from time to time, which factors may (but are not required to) include, without limitation, the type of UNIT proposed, demographic characteristics, traffic patterns, parking, visibility, allowed signage, the predominant character of the neighborhood, competition from other businesses providing similar services within the area (including other UNITS), the proximity to other businesses, the exclusivity granted to other franchise owners, license owners, or developers of UNITS, the nature of other businesses in proximity to the site, and other commercial characteristics (including the purchase price or rental obligations and other lease terms for the proposed site) and the size, appearance, and other physical characteristics of the proposed site. DEVELOPER acknowledges and agrees that COMPANY may alter the criteria or impose additional criteria for acceptable sites for UNITS at any time or from time to time in its sole discretion, that DEVELOPER shall abide by such site criteria as they exist from time to time and comply with its development obligations hereunder (including, but not limited to, Exhibit F hereof) and that no extension or alteration of the Opening Date (as set forth in Exhibit E) of any UNIT shall arise by reason of such altered or additional site criteria).

DEVELOPER further acknowledges that each such proposed site will be evaluated based on the information provided in the Site Package and on the circumstances existing at the time of such evaluation. Consequently, a proposed site might be rejected when submitted, but if later re-submitted, approved for development by DEVELOPER, another developer, license owner, or franchise owner or by COMPANY or its Affiliates, subject to DEVELOPER's rights to exclusivity under this Agreement.

COMPANY will approve or disapprove sites by delivery of written notice to DEVELOPER. (A site which COMPANY has approved pursuant hereto is referred to as an "APPROVED SITE.") COMPANY agrees to exert its reasonable best efforts to deliver such notification to DEVELOPER within thirty (30) days after receipt by COMPANY of a complete Site Package and such other materials requested by COMPANY from time to time, containing all information required by COMPANY. COMPANY shall have the right in its sole discretion to approve or disapprove a site, and DEVELOPER acknowledges and agrees that COMPANY shall have no liability therefor. Notwithstanding any other provision of this Agreement, COMPANY's failure to provide DEVELOPER with notice of its approval or disapproval of one or more proposed sites shall in no event constitute a waiver of COMPANY's right to approve or disapprove such sites or cause any extension of the applicable Development Schedule.

6.B. LEASE OF APPROVED SITES.

DEVELOPER acknowledges that COMPANY has developed a standard form lease (the "FORM STORE LEASE") for Stores. COMPANY will furnish DEVELOPER with a copy of the current forms of Form Store Lease and DEVELOPER acknowledges that COMPANY may modify such forms from time to time in its sole discretion. DEVELOPER shall present the Form Store Lease to the lessor of an Approved Site, as applicable, and use its best efforts to cause the lessor or seller of such Approved Site to execute the Form Store Lease as the lease,

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sublease or assignment of lease (referred to herein as the "SITE AGREEMENT"), as applicable, for such Approved Site. If DEVELOPER fails to obtain the lessor's agreement to use the Form Store Lease as the Site Agreement, DEVELOPER shall cause lessor to include in the Site Agreement such standard lease terms as COMPANY may require or otherwise specifically approve in writing from time to time in its sole discretion.

After receiving a copy of a proposed Site Agreement in form for execution, COMPANY shall have the right, in its sole discretion, to approve, approve with modification or disapprove such proposed Site Agreement, and DEVELOPER acknowledges and agrees that COMPANY shall have no liability therefor. COMPANY agrees to exert its best efforts to deliver such notification to DEVELOPER within twenty (20) days after receipt by COMPANY of the proposed Site Agreement. DEVELOPER agrees that it will not execute a Site Agreement without the prior written approval of COMPANY, and any such Site Agreement shall contain the express condition precedent of COMPANY's prior written approval thereof. DEVELOPER shall deliver to COMPANY a copy of the fully signed Site Agreement as previously approved within fifteen (15) days after its full execution. DEVELOPER further agrees that it will not execute or agree to any modification of the Site Agreement which would affect COMPANY's rights without the prior written approval of COMPANY.

If DEVELOPER fails to obtain lawful possession of an Approved Site (through lease, sublease or assignment) within sixty (60) days after delivery of COMPANY's approval of the Approved Site, COMPANY may, in its sole discretion, withdraw approval of such site at any time.

If DEVELOPER owns an Approved Site, DEVELOPER will, at the request of COMPANY, enter into a lease with COMPANY under COMPANY's then-current form of lease for a term equal to the term of the Franchise and for a rental equal to the Approved Site's fair market rental value, and will sublease the Approved Site from COMPANY on the same terms as the prime lease. If DEVELOPER and COMPANY cannot agree on the fair market rental value of such an Approved Site, then such rental value shall be determined by an independent appraiser selected by COMPANY and DEVELOPER, and if they are unable to agree on an independent appraiser, COMPANY and DEVELOPER shall each select an independent appraiser, who shall select a third independent appraiser, and the fair market rental value shall be deemed to be the average of the three (3) independent appraisals made by such appraisers.

6.C. EXECUTION OF LICENSE AGREEMENTS.

Provided that (1) DEVELOPER is then in full compliance with all of the terms and conditions of this Agreement, (2) DEVELOPER is in full compliance with all Franchise Agreements and License Agreements it has entered into, and
(3) DEVELOPER has obtained legal possession of an Approved Site, COMPANY agrees to offer to DEVELOPER a License to operate a Store at such Approved Site by delivering to DEVELOPER a License Agreement in

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form for execution by DEVELOPER and its Principal Owners. Such License Agreement shall be executed and returned to COMPANY at the earlier of fifteen
(15) days after COMPANY's delivery thereof, or prior to the opening of the Store, together with the fees required to be paid upon execution thereof. COMPANY may withdraw its offer to grant a License for a Store at such Approved Site and withdraw its approval of such site at any time prior to COMPANY's receipt of all applicable payments and COMPANY's execution of the License Agreement. In no event may a DEVELOPER Store developed hereunder be opened for business prior to DEVELOPER's receipt of written notice from COMPANY authorizing the opening of such Store.

6.D. INITIAL LICENSE AND ROYALTY FEES.

For each License granted pursuant to this Agreement during the Development Term or the applicable Sub-Area Term, the fees shall be as provided in the then-current form of License Agreement, except that the Initial License Fee (defined in the License Agreement) shall be Thirty-Five Thousand Dollars ($35,000.00), and the Royalty Fee (as defined in the License Agreement) shall be an amount equal to eight percent (8%) of the Store's Royalty Base Revenue (as defined in the License Agreement).

6.E. ADVERTISING EXPENDITURES.

DEVELOPER shall cause each DEVELOPER Store to contribute to the Local Ad Fund (as defined in the License Agreement) for such DEVELOPER Store an amount equal to the standard Local Ad Fund contribution required pursuant to the applicable License Agreement; provided, however, that, on notice from COMPANY, DEVELOPER shall also cause each such DEVELOPER Store to contribute to the standard Local Ad Fund such additional amounts which, when aggregated with the Local Ad Fund contributions of the other DEVELOPER Stores, will be sufficient to enable DEVELOPER, through the Local Ad Fund, to commence Required Television Advertising within one year of the opening of the first Store and to continue Required Television Advertising thereafter throughout the Agreement Term.

7. INITIAL PAYMENTS.

7.A. DEVELOPMENT FEE.

Concurrently with the execution of this Agreement, DEVELOPER shall pay to COMPANY the sum set forth on Exhibit C hereof as a nonrefundable development fee (the "DEVELOPMENT FEE") which shall be deemed fully earned by COMPANY upon execution of this Agreement. The Development Fee shall equal the sum derived by multiplying the number of Stores to be developed under this Agreement, as set forth on Exhibit E, by Five Thousand Dollars ($5,000.00). The Development Fee is paid to compensate COMPANY for its services in connection with this Agreement, including but not limited to providing assistance in the

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development of DEVELOPER's Market Real Estate Development Plan and providing initial orientation training programs.

7.B. REAL ESTATE SERVICES FEE.

Concurrently with the execution of this Agreement, DEVELOPER shall pay to COMPANY a nonrefundable real estate services fee (the "Real Estate Services Fee"), which fee shall be deemed fully earned by COMPANY upon execution of this Agreement. The Real Estate Services Fee shall equal the total derived by multiplying the number of Stores to be developed under this Agreement, as set forth on Exhibit E, by Five Thousand Dollars ($5,000.00). The Real Estate Services Fee is paid to compensate COMPANY for its services in connection with this Agreement, including but not limited to providing certain advisory services regarding demographic analysis and cannibalization studies for trade areas related to proposed and established UNITS, maintenance of lease files and compliance with reporting requirements thereunder, and general advisory services regarding other real estate matters.

8. MARKS.

8.A. GOODWILL AND RIGHTS TO USE THE MARKS.

DEVELOPER acknowledges that DEVELOPER right to use the Marks, as described in this Agreement and which include the Principal Marks set forth in Exhibit K hereto, is derived solely from this Agreement and is limited to the development of Stores by DEVELOPER pursuant to and in compliance with this Agreement and all applicable standards, specifications, and procedures prescribed by COMPANY from time to time during the Agreement Term. Developer further acknowledges that COMPANY'S right to use and sublicense the use of certain of the Marks may derive from agreements between COMPANY and third-party licensors. Any unauthorized use of the Marks by DEVELOPER shall constitute a breach of this Agreement and an infringement of the rights of COMPANY in and to the Marks and may constitute a breach by COMPANY of its license agreement(s) with its licensor(s). DEVELOPER acknowledges and agrees that all usage of the Marks by DEVELOPER and any goodwill established thereby shall inure to the exclusive benefit of COMPANY or its licensor(s), as applicable, and that this Agreement does not confer any goodwill or other interests in the Marks upon DEVELOPER, other than the right to use the Principal Marks and the other Marks associated with the Principal Marks in the development of the DEVELOPER Stores in compliance with this Agreement. All provisions of this Agreement applicable to the Marks shall apply to any other trademarks, service marks, commercial symbols and trade dress hereafter authorized, in writing (including by inclusion in any trademark usage or similar guide or manual issued to franchise owners and license owners by COMPANY), for use by and licensed to DEVELOPER by COMPANY.

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8.B. LIMITATIONS ON DEVELOPER'S USE OF MARKS.

Except with the written consent of COMPANY, DEVELOPER shall not use any Mark as part of any corporate name or other name of DEVELOPER or with any prefix, suffix, or other modifying words, terms, designs, or symbols, or in any modified form, nor may DEVELOPER use any Mark in connection with the performance or sale of any unauthorized services or products or in any other manner not expressly authorized in writing by COMPANY. DEVELOPER agrees to clearly identify itself as an independent operator/developer and licensee of COMPANY and to display the Marks prominently in the manner prescribed by COMPANY. DEVELOPER agrees to give such notices of trademark and service mark registrations as COMPANY specifies and to obtain such business name registrations as may be required under applicable law.

8.C. NOTIFICATION OF INFRINGEMENTS AND CLAIMS.

DEVELOPER shall immediately notify COMPANY of any apparent infringement of or challenge to DEVELOPER's use of any Mark, or claim by any person of any rights in any Mark. DEVELOPER shall not communicate with any person other than COMPANY and its counsel and, if applicable, COMPANY'S licensor and its counsel, with respect to any such infringement, challenge or claim. COMPANY (and its licensor, if applicable) shall have sole discretion to take such action as it deems appropriate in connection with the foregoing, and the right to control exclusively any settlement, litigation, arbitration or Patent and Trademark Office or other proceeding arising out of any such alleged infringement, challenge or claim or otherwise relating to any Mark. DEVELOPER agrees to execute any and all instruments and documents, render such assistance, and do such acts and things as may, in the opinion of COMPANY's counsel, be necessary or advisable to protect and maintain the interests of COMPANY in any litigation or other proceeding or to otherwise protect and maintain the interests of COMPANY in the Marks. COMPANY will reimburse DEVELOPER for the reasonable out-of-pocket expenses incurred and paid by DEVELOPER in complying with the requirements imposed by this Section; provided, however, that if any action taken by COMPANY results in any monetary recovery for DEVELOPER (by way of counterclaim or otherwise) which exceeds DEVELOPER's costs, then DEVELOPER must pay its own costs and share pro rata in COMPANY's costs therefor up to the amount of DEVELOPER's share of such recovery.

8.D. DISCONTINUANCE OF USE OF MARKS.

If it becomes advisable at any time in COMPANY's sole judgment, or pursuant to any agreement between COMPANY and a licensor of any of the Marks, for DEVELOPER to modify or discontinue use of any Mark and/or for DEVELOPER to use one or more additional or substitute trademarks or service marks or an additional or substitute type of trade dress, DEVELOPER agrees to immediately comply with COMPANY's directions to modify or otherwise discontinue the use of such Mark, and/or to use one or more additional or substitute

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trademarks, service marks, logos or commercial symbols or additional or substitute trade dress after notice thereof by COMPANY. Neither COMPANY nor its Affiliates shall have any obligation to reimburse DEVELOPER for any expenditures made by DEVELOPER to modify or discontinue the use of a Mark or to adopt additional or substitute marks for discontinued Marks, including, without limitation, any expenditures relating to advertising or promotional materials or to compensate DEVELOPER for any goodwill related to the discontinued Mark.

8.E. INDEMNIFICATION OF DEVELOPER.

COMPANY agrees to indemnify DEVELOPER against and to reimburse DEVELOPER for all damages for which DEVELOPER is held liable in any claim, action or proceeding brought by any person or entity claiming to have trademark or other rights to any of the Marks licensed hereunder or any name or trademark similar thereto arising out of DEVELOPER's authorized use of the Marks, pursuant to and in compliance with this Agreement, and for all costs reasonably incurred by DEVELOPER in the defense of any such claim brought against DEVELOPER or in any proceeding in which DEVELOPER is named as a party, provided that DEVELOPER has timely notified COMPANY of such claim or proceeding, has given COMPANY sole control of the defense and settlement of any such claim, has otherwise complied with the requirements of this Agreement regarding use of the Marks, and this Agreement is in full force and effect, and provided further, that the indemnification provided by this Section 8.E shall not extend to any claim, action or proceeding brought by any person or entity alleging any prior common law trademark rights.

8.F. NON-DENIGRATION.

If COMPANY authorizes DEVELOPER to use the Albert Einstein Indicia, the word EINSTEIN Alone or the Albert Einstein Publicity Symbols, DEVELOPER agrees not to use the Albert Einstein Indicia, the Albert Einstein Publicity Symbols or any name that includes the name "EINSTEIN" in any manner that denigrates, disparages, defames or otherwise reflects poorly on the character of Albert Einstein.

8.G. MARKING REQUIREMENTS.

If COMPANY authorizes DEVELOPER to use the Albert Einstein Indicia, the word EINSTEIN Alone or the Albert Einstein Publicity Symbols, DEVELOPER agrees that it will use such marks in a manner that is consistent with good trademark practice, and shall affix onto substantially all written advertising material, written promotional material, and the ENBC Promotional Items, to the extent practicable as to size and being readily visible, a legend indicating that such marks are being used under license from the Hebrew University of Jerusalem. The following is an example of a satisfactory legend or words:
"Intellectual Property of Albert Einstein is used under license from Hebrew University represented by The Roger Richman Agency of Beverly Hills." In the event DEVELOPER uses the Albert Einstein

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Indicia, the word EINSTEIN Alone or the Albert Einstein Publicity Symbols hereunder in connection with a television or radio advertisement, DEVELOPER shall cause such legend or words to appear on the leader.

9. COPYRIGHTS.

9.A. OWNERSHIP OF COPYRIGHTED WORKS.

DEVELOPER and COMPANY acknowledge and agree (1) that COMPANY may authorize DEVELOPER to use certain copyrighted or copyrightable works (the "Copyrighted Works"), (2) that the Copyrighted Works are the valuable property of COMPANY or its Affiliates or, as applicable, their licensors and (3) that the DEVELOPER's rights to use the Copyrighted Works are granted to DEVELOPER solely on the condition that DEVELOPER complies with the terms of this Section. DEVELOPER acknowledges and agrees that COMPANY owns or is the licensee of the owner of the Copyrighted Works and may further create, acquire or obtain licenses for certain copyrights in various works of authorship used in connection with the operation of UNITS, including, but not limited to, all categories of works eligible for protection under the United States copyright laws, all of which shall be deemed to be Copyrighted Works under this Agreement. Such Copyrighted Works include, but are not limited to, the Development Manual, advertisements, promotional materials, labels, menus, posters, coupons, gift certificates, signs and store designs, plans and specifications and may include all or part of the Marks, Trade Dress (defined in the License Agreement), Licensed Program and other portions of the System. DEVELOPER acknowledges that this Agreement does not confer any interest in the Copyrighted Works upon DEVELOPER, other than the right to use them in connection with the development of the Stores in compliance with this Agreement. If COMPANY authorizes DEVELOPER to prepare any adaptation, translation or work derived from the Copyrighted Works, or if DEVELOPER prepares any Copyrighted Works such as menus, advertisements, posters or promotional materials, DEVELOPER hereby agrees that such adaptation, translation, derivative work or Copyrighted Work shall be the property of COMPANY and DEVELOPER hereby assigns all its right, title and interest therein to COMPANY (or such other person identified by COMPANY). DEVELOPER agrees to execute any documents, in recordable form, which COMPANY determines are necessary to reflect such ownership. DEVELOPER shall submit all such adaptations, translations, derivative works and Copyrighted Works to COMPANY for approval prior to use.

9.B. LIMITATION ON DEVELOPER'S USE OF COPYRIGHTED WORKS.

DEVELOPER acknowledges that DEVELOPER's right to use the Copyrighted Works, as described in this Agreement, is derived solely from this Agreement and is limited solely to uses directly connected with the development of Stores by DEVELOPER during the Development Term pursuant to and in compliance with this Agreement and all applicable standards, specifications, and operating procedures prescribed by COMPANY from time to time.

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DEVELOPER shall ensure that all Copyrighted Works used hereunder shall bear an appropriate copyright notice under the Universal Copyright Convention or other copyright laws prescribed by COMPANY specifying that COMPANY or an Affiliate of COMPANY is the owner of the copyright therein. Any unauthorized use, adaptation, publication, reproduction, preparation of derivative works, distribution of copies (whether by sale or other transfer of ownership, or by rental, lease or lending), or attempts to recreate all or a portion of such Copyrighted Works shall constitute a breach of this Agreement and an infringement of the rights of COMPANY in and to the Copyrighted Works.

9.C. NOTIFICATION OF INFRINGEMENTS AND CLAIMS.

DEVELOPER shall immediately notify COMPANY of any actual or apparent infringement of or challenge to any of the Copyrighted Works, or claim by any person of any rights in the Copyrighted Works. DEVELOPER shall not communicate with any person other than COMPANY and its counsel in connection with any such infringement, challenge or claims. COMPANY shall have the sole discretion to take such action as it deems appropriate in connection with the foregoing, and the right to control exclusively any settlement, litigation, arbitration or administrative proceeding arising out of any such alleged infringement, challenge or claim or otherwise relating to the Copyrighted Works. DEVELOPER agrees to execute any and all instruments and documents, render such assistance, and do such acts and things as may, in the opinion of COMPANY's counsel, be necessary or advisable to protect and maintain the interests of COMPANY in any litigation or other proceeding or to otherwise protect and maintain the interests of COMPANY in the Copyrighted Works. COMPANY will reimburse DEVELOPER for the reasonable out-of-pocket expenses incurred and paid by DEVELOPER in complying with the requirements imposed by this Section; provided, however, that if any action taken by COMPANY results in any monetary recovery for DEVELOPER (by way of counterclaim or otherwise) which exceeds DEVELOPER's costs, then DEVELOPER must pay its own costs and share pro rata in COMPANY's costs therefor up to the amount of DEVELOPER's share of such recovery.

9.D. DISCONTINUANCE OF USE OF COPYRIGHTED WORKS.

If it becomes advisable at any time in COMPANY's sole judgment for DEVELOPER to modify or discontinue use of any of the Copyrighted Works and/or for DEVELOPER to use one or more additional or substitute copyrighted or copyrightable items, DEVELOPER agrees to immediately comply with COMPANY's directions to modify or otherwise discontinue the use of the Copyrighted Works and/or to use one or more substitute materials. Neither COMPANY nor its Affiliates shall have any obligation to reimburse DEVELOPER for any expenditures made by DEVELOPER to modify or discontinue the use of any Copyrighted Work or to adopt additional or substitute copyrighted or copyrightable items.

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10. COMPUTER SYSTEM AND SOFTWARE.

10.A. GRANT OF LICENSE.

COMPANY hereby grants to DEVELOPER a nonexclusive, nontransferable, nonassignable license to use the Licensed Program and Support/Control Programs, subject to the following terms and conditions:

(1) The Licensed Program and Support/Control Programs shall be installed and tested on the Computer System at DEVELOPER's principal office by COMPANY or its designee. If DEVELOPER does not purchase the Computer System from COMPANY, DEVELOPER must pay COMPANY or its designee a reasonable installation and testing fee upon completion of COMPANY's or its designee's installation and testing of the operation of the Licensed Program and Support/Control Programs with the Computer System. DEVELOPER acknowledges and agrees that COMPANY's current installation and testing fee of $5,000 is reasonable. COMPANY agrees that the installation and testing fee applicable to any License Agreement executed pursuant to this Agreement will not exceed $5,000.

(2) Except with the prior written consent of COMPANY, the Licensed Program and Support/Control Programs shall not be operated by persons other than DEVELOPER and employees of DEVELOPER, shall not be operated on equipment other than the Computer System, shall not be used in conjunction with any other computer applications program, and shall not be operated at locations other than DEVELOPER's principal office; provided, however, that with prior notice to COMPANY, DEVELOPER may operate the Licensed Program and Support/Control Programs on equipment other than the Computer System and at a location other than DEVELOPER's principal office to the extent required due to malfunction of the Computer System or other cause beyond the reasonable control of DEVELOPER, but not for any period longer than seven (7) consecutive days unless otherwise agreed in writing by COMPANY.

(3) The Licensed Program and Support/Control Programs shall be used in DEVELOPER's development and supervision of the DEVELOPER Stores and shall not be used for any other purpose.

(4) Without limiting the foregoing, DEVELOPER shall not, and shall not allow its employees or agents to: (a) sell, assign, lease, sublicense, pledge, grant a security interest with respect to, market or commercially exploit, in any way, the Licensed Program or Support/Control Programs or any component thereof, or any data generated by the use of the Licensed Program or Support/Control

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Programs or any component thereof; (b) disclose or grant access to the Licensed Program or Support/Control Programs, or any data generated by the use thereof or any component thereof, to any third party other than one to whom COMPANY has consented in writing and who has agreed in writing with COMPANY to keep them confidential; (c) copy or reproduce the Licensed Program or Support/Control Programs, or any data generated by the use thereof or any component thereof, in any manner, except to the extent necessary for normal back-up and operating thereof; or
(d) alter, modify or adapt the Licensed Program or Support/Control Programs, any documentation relating thereto or any component thereof, including, but not limited to, by translating, decompiling, reverse engineering or disassembling them.

(5) DEVELOPER acknowledges and agrees that the Licensed Program and Support/Control Programs and any data generated by their use are the valuable, proprietary property and trade secret of COMPANY or, as applicable, of COMPANY's licensor, and DEVELOPER agrees to use the utmost care to safeguard the Licensed Program and Support/Control Programs and any data generated by their use and to maintain the copyright protection and the secrecy and confidentiality thereof. DEVELOPER shall not undertake to patent, copyright or otherwise assert proprietary rights to the Licensed Program or Support/Control Programs or any data generated by their use or any portion thereof. DEVELOPER recognizes that all or part of the Licensed Program and Support/Control Programs and any data generated by their use may be copyrighted and agrees that this shall not be construed as causing the copyrighted material to be public information. DEVELOPER will ensure that all copies of the Licensed Program and Support/Control Programs and any data generated by their use or any components thereof in its possession contain an appropriate copyright notice under the Universal Copyright Convention or other notice of proprietary rights specified by COMPANY.

(6) DEVELOPER shall promptly disclose to COMPANY all ideas and suggestions for modifications or enhancements of the Licensed Program and/or Support/Control Programs conceived or developed by or for DEVELOPER, and COMPANY and its Affiliates shall have the right to use and license such ideas and suggestions. All modifications and enhancements made to the Licensed Program or Support/Control Programs together with the copyright therein shall be the property of COMPANY or its licensor, as applicable, without regard to the source of the modification or enhancement, and DEVELOPER hereby assigns all of its right, title, and interest in any ideas, modifications, and enhancements to COMPANY (or such other persons designated by COMPANY). DEVELOPER agrees to execute any document, in recordable form, which COMPANY determines is necessary to reflect such ownership.

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(7) COMPANY or its designee shall have the right at all times to access the Licensed Program and Support/Control Programs and to retrieve, analyze and use all data in the files of DEVELOPER related thereto.

(8) COMPANY or its designee shall provide to DEVELOPER all upgrades, modifications, improvements, enhancements, extensions and other changes to the Licensed Program and Support/Control Programs approved by COMPANY for use in connection with the operation of Stores, and DEVELOPER shall promptly implement their use.

(9) Upon expiration or termination of this Agreement, DEVELOPER shall allow COMPANY's or its designee's employees or agents to remove the Licensed Program and Support/Control Programs from the Computer System, shall immediately return the Licensed Program and Support/Control Programs, each component thereof, and any data generated by their use to COMPANY or its designee, and shall immediately destroy any and all back-up or other copies of the Licensed Program, the Support/Control Programs, any parts thereof, documentation for the Licensed Program and Support/Control Programs and any data generated by their use, and other materials or information which relate to or reveal the Licensed Program and Support/Control Programs, their operation or any data generated by their use.

10.B. SOFTWARE LICENSE FEE.

DEVELOPER agrees to pay to COMPANY or its designee(s) upon installation of the Licensed Program on DEVELOPER's Computer System, a software license fee (the "Software License Fee") in the amount of Sixteen Thousand Dollars ($16,000.00). The Software License Fee shall be fully earned by COMPANY or its designee upon installation of the Licensed Program on the Computer System and is non-refundable in whole or in part.

10.C. SOFTWARE SUPPORT SERVICE.

During the Agreement Term and, provided that DEVELOPER is in compliance with the terms of this Agreement, COMPANY or its designee shall provide to DEVELOPER such support services as COMPANY deems reasonably necessary to cause the Licensed Program and Support/Control Programs to perform on the Computer System in accordance with the standards therefor as specified from time to time by COMPANY. Such support services shall not extend to (a) error corrections, operational support and assistance resulting from DEVELOPER's use or operation of software which is not authorized by COMPANY for use on the Computer System, (b) software training or (c) hardware maintenance. Such support service shall include non-procedural Help Desk calls. All procedural Help Desk calls will be handled by COMPANY for an additional fee of $25 per call.

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10.D. SOFTWARE SUPPORT SERVICE FEE.

For the software support service with respect to the Licensed Program provided to DEVELOPER, as described above, DEVELOPER agrees to pay to COMPANY or its designee a periodic software support service fee ("Software Support Fee") in the amount of Four Hundred Dollars ($400.00). Such fee shall be payable in advance for each Accounting Period on or before the eighth (8th) day prior to commencement of such period commencing on the installation of the Licensed Program on the Computer System. The Software Support Fee may be increased by COMPANY from time to time, at its sole option, upon written notice to DEVELOPER, subject to any limitation set forth in the License Agreement.

For the software support service relating to the Support/Control Programs provided to DEVELOPER by COMPANY, no additional fee will be charged. In the event DEVELOPER requests, and COMPANY, in its sole discretion, determines to perform, other support services (e.g., software training, hardware maintenance) not provided for in this Agreement, COMPANY will charge DEVELOPER an additional fee at COMPANY's then-current hourly rate, plus expenses for such support services. DEVELOPER acknowledges that COMPANY's current rate for such services is $75 per hour and agrees that such rate is reasonable.

10.E. MODIFICATION, ENHANCEMENT AND REPLACEMENT
OF COMPUTER SYSTEM AND SOFTWARE.

DEVELOPER acknowledges that COMPANY may, during the term of this Agreement, require DEVELOPER to modify, enhance and/or replace all or any part of the Computer System, the Licensed Program, the Support/Control Programs and/or the Specified Software at DEVELOPER's expense, and agrees, within sixty
(60) days of receipt of notice from COMPANY, to acquire, or acquire the right to use for the remainder of the term of this Agreement and implement, the modified, enhanced or replacement version of the Computer System, the Licensed Program, the Support/Control Programs and/or Specified Software as specified by COMPANY and to take any and all other actions as may be necessary to enable them to operate as specified by COMPANY. Any such modifications, enhancements, and replacements may require DEVELOPER to incur additional costs to purchase, lease and/or license new or modified computer hardware and/or software or other equipment and to obtain different and/or additional service and support services during the term of this Agreement. DEVELOPER acknowledges that COMPANY cannot estimate the costs of future enhancements, modifications, and replacements to the Computer System, the Licensed Program, the Support/Control Programs and/or Specified Software, and that the cost to DEVELOPER of obtaining such enhancements, modifications, and replacements, may not be fully amortizable over the remainder of the Development Term or the Agreement Term. Nonetheless, DEVELOPER agrees to incur such costs in connection therewith, provided that the COMPANY

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is then currently specifying the same enhancements, modifications, and replacements for use in COMPANY-operated Stores.

10.F. WARRANTIES AND LIMITATION OF LIABILITY.

COMPANY represents and warrants to DEVELOPER that: (1) COMPANY has the right to license the Licensed Program and Support/Control Programs to DEVELOPER, as set forth in this Agreement; and (2) to the best of COMPANY's knowledge, the Licensed Program and Support/Control Programs do not, and as a result of any enhancements, improvements or modifications provided by COMPANY, will not infringe upon any United States patent, copyright or other proprietary right of any third party. In the event DEVELOPER's use of the Licensed Program or Support/Control Programs or any portion thereof, as provided by COMPANY, is enjoined as a result of a claim by a third party of patent or copyright infringement or violation of proprietary rights, COMPANY shall, in its sole discretion, either (i) procure for DEVELOPER the right to continue use of the Licensed Program or Support/Control Programs as contemplated hereunder, or (ii) replace the Licensed Program or Support/Control Programs or modify it such that there is no infringement of the third party's rights. Such action by COMPANY shall be DEVELOPER's sole and exclusive remedy against COMPANY in such event.

Neither COMPANY nor its designee represents or warrants to DEVELOPER, and expressly disclaims any warranty, that the Licensed Program or Support/Control Programs are error-free or that their operation and use by DEVELOPER will be uninterrupted or error-free. Neither COMPANY nor its designee shall have any obligation or liability for any expense or loss incurred by DEVELOPER arising from use of the Licensed Program or Support/Control Programs in conjunction with any other computer program.

EXCEPT FOR THE ABOVE EXPRESS LIMITED WARRANTIES, COMPANY AND/OR ITS DESIGNEE MAKE NO WARRANTIES, EXPRESS OR IMPLIED, ORAL OR WRITTEN, WITH RESPECT TO THE LICENSED PROGRAM, SUPPORT/CONTROL PROGRAMS, PROGRAM DOCUMENTATION, OR ANY OTHER MATERIAL FURNISHED HEREUNDER, OR ANY COMPONENT THEREOF AND THERE ARE EXPRESSLY EXCLUDED ALL WARRANTIES OF MERCHANTABILITY AND FITNESS FOR A PARTICULAR PURPOSE WITH RESPECT THERETO.

10.G. SUBCOMPONENT LICENSES AND THIRD-PARTY LICENSES.

DEVELOPER acknowledges that the Licensed Program and Support/Control Programs contain third-party components and subcomponents which COMPANY has the authority to license to DEVELOPER as part of the Licensed Program and Support/Control Programs pursuant to and in accordance with software license agreements with third-party vendors

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(collectively, the "Component Licenses"). In addition, DEVELOPER acknowledges that acquisitions by DEVELOPER of all or portions of the Computer System and the Specified Software from or through the COMPANY are governed by license or other agreements by and between third-party vendors and COMPANY, which agreements specifically permit COMPANY to sell and/or sublicense all or portions of the Computer System and the Specified Software to DEVELOPER or specifically require DEVELOPER to agree to be bound by the terms thereof (either type of license hereinafter referred to as the "Third Party Licenses"). DEVELOPER therefore hereby agrees to be bound by the terms of each Component License and, to the extent DEVELOPER purchases all or portions of the Specified Software or the Computer System from or through COMPANY, each relevant Third Party License, in each case as if DEVELOPER was a party thereto, and agrees that the vendors and licensors of all or portions of the Specified Software and the Computer System and the licensors of all or portions of the Licensed Program (collectively, the "Vendors") are third-party beneficiaries of this Agreement with full rights to enforce this Agreement as it pertains to the purchased items and the Licensed Program and Support/Control Programs. DEVELOPER further agrees to indemnify and hold harmless COMPANY and each of the Vendors from and against all costs, expenses, and damages arising out of or based upon any breach or claim of a breach of this Agreement, the Third Party Licenses or Component Licenses by DEVELOPER, its directors, officers, employees, agents and owners.

10.H. COVENANT TO USE ONLY SPECIFIED SOFTWARE AND
LICENSED PROGRAM SUPPORT/CONTROL PROGRAMS.

DEVELOPER acknowledges that operating non-Specified Software on the Computer System with the Specified Software and/or the License Program and Support/Control Programs may cause errors or other interruptions to or problems with the Specified Software, Licensed Program and/or Support/Control Programs. Therefore, DEVELOPER hereby agrees to operate only Specified Software, the Licensed Program and the Support/Control Programs on the Computer System.

11. CONFIDENTIAL INFORMATION.

COMPANY or its licensors, as applicable, possess and may further develop and acquire certain confidential and proprietary information and trade secrets, including, but not limited to, the following categories of information, methods, techniques, procedures and knowledge developed or to be developed by COMPANY or its Affiliates or their consultants, contractors or designees, and/or franchise owners, license owners, and developers (the "CONFIDENTIAL INFORMATION"):

(1) methods, techniques, equipment, specifications (including Design Specifications, as defined in the License Agreement), standards, policies, procedures, information, concepts and systems relating to and knowledge of and experience in the

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development, operation, franchising and licensing of UNITS and the development and operation of Commissaries; and

(2) marketing and promotional programs for UNITS; and

(3) knowledge concerning the logic, structure and operation of computer software programs which COMPANY authorizes for use in connection with the operation of UNITS (including, without limitation, the Licensed Program), and all additions, modifications and enhancements thereof, and all data generated from use of such programs and the logic, structure and operation of database file structures containing such data and all additions, modifications and enhancements thereof; and

(4) sales data and information concerning consumer preferences and inventory requirements for Products, materials and supplies, and specifications for and suppliers of certain materials, equipment and fixtures for UNITS (including, without limitation, the Stores) and for Commissaries; and

(5) ingredients, formulas, mixes, spices, seasonings, recipes for and methods of preparation, baking, cooking, freezing, serving, packaging, catering and delivery of, Products and other items sold at UNITS; and

(6) information concerning Product sales, operating results, financial performance and other financial data of UNITS (including, without limitation, the Stores); and

(7) the Development Manual (defined in Section 13.J. of this Agreement), the Commissary Manuals (defined in Section 5.D of this Agreement) and the Store Manuals (defined in the License Agreement); and

(8) customer lists and Product sales of the DEVELOPER Stores; and

(9) employee selection procedures, training and staffing levels.

COMPANY will disclose to DEVELOPER such parts of the Confidential Information as COMPANY deems necessary or advisable from time to time in its sole discretion for the development of Stores and Commissaries in providing training and in guidance and assistance furnished to DEVELOPER under this Agreement. DEVELOPER may also learn or otherwise obtain from COMPANY and its Affiliates and other licensors of components or elements of the System additional Confidential Information during the Agreement Term. DEVELOPER acknowledges and agrees that neither DEVELOPER nor any other person or entity will acquire by or through DEVELOPER any interest in or right to use the Confidential Information, other than the right to use it in the development of Stores and Commissaries pursuant to this

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Agreement, and that the use or duplication of the Confidential Information in any other business would constitute an unfair method of competition with COMPANY and with other UNIT developers, franchise owners and license owners. DEVELOPER agrees to disclose the Confidential Information to Owners and to its employees only to the extent reasonably necessary for the development of Stores pursuant to this Agreement and only if such individuals have agreed to maintain such information in confidence in an agreement enforceable by COMPANY.

DEVELOPER acknowledges and agrees that the Confidential Information is confidential to and a valuable asset of COMPANY or its licensors, as applicable, is proprietary, includes trade secrets of COMPANY and is disclosed to DEVELOPER solely on the condition that DEVELOPER, its Owners and employees who have access to the Confidential Information agree, and DEVELOPER does hereby agree that, during and after the Agreement Term, DEVELOPER, its Owners and such employees:

(a) will not use the Confidential Information in any other business or capacity (unless, in the case of the Licensed Program, separately licensed by the owner thereof); and

(b) will maintain the absolute confidentiality of the Confidential Information; and

(c) will not make unauthorized copies of any portion of the Confidential Information disclosed in written or other tangible form; and

(d) will adopt and implement all reasonable procedures prescribed from time to time by COMPANY to prevent unauthorized use or disclosure of the Confidential Information, including, without limitation, requiring employees and Owners who will have access to such information to execute non-competition and confidentiality agreements in the form attached hereto as Exhibit J (the "CONFIDENTIALITY AND NON-COMPETITION AGREEMENT"). DEVELOPER shall provide COMPANY, at its request, executed originals of each such Confidentiality and Non-Competition Agreement.

Nothing contained in this Agreement shall be construed to prohibit DEVELOPER from using the Confidential Information in connection with the operation of any Store pursuant to a Franchise Agreement, License Agreement, or pursuant to another development agreement between COMPANY and DEVELOPER.

Notwithstanding anything to the contrary contained in this Agreement and provided DEVELOPER shall have obtained COMPANY's prior written consent, the restrictions on DEVELOPER's disclosure and use of the Confidential Information shall not apply to the following:

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(i) information, methods, procedures, techniques and knowledge which are or become generally known in the food service business within the Development Area, other than through disclosure (whether deliberate or inadvertent) by DEVELOPER or any other party having an obligation of confidentiality to COMPANY; and

(ii) the disclosure of the Confidential Information in judicial or administrative proceedings to the extent that DEVELOPER is legally compelled to disclose such information, provided DEVELOPER has notified COMPANY prior to disclosure and shall have used its best efforts to obtain, and shall have afforded COMPANY the opportunity to obtain an appropriate protective order or other assurance satisfactory to COMPANY of confidential treatment for the information required to be so disclosed.

DEVELOPER agrees to disclose to COMPANY all ideas, concepts, methods, techniques and products conceived or developed by DEVELOPER, Owners, affiliates or employees thereof during the Agreement Term relating to the development and operation of UNITS and Commissaries, provided that the aforementioned parties will not be obligated to make such disclosures if doing so would violate any contractual obligations of DEVELOPER which:

(A) arose prior to DEVELOPER's execution of this Agreement; and

(B) DEVELOPER disclosed to COMPANY in writing prior to the Effective Date.

DEVELOPER hereby assigns to COMPANY and agrees to procure from its Owners, affiliates and employees assignment of any such ideas, concepts, methods, techniques and products which DEVELOPER is required to disclose to COMPANY hereunder. COMPANY shall have no obligation to make any lump sum or on-going payments to DEVELOPER or its Owners, affiliates or employees with respect to any such idea, concept, method, technique or product. DEVELOPER agrees that DEVELOPER will not use nor will it allow any other person or entity to use any such concept, method, technique or product without obtaining COMPANY's prior written approval.

12. EXCLUSIVE RELATIONSHIP.

DEVELOPER acknowledges and agrees that COMPANY would be unable to protect the Confidential Information against unauthorized use or disclosure and would be unable to encourage a free exchange of ideas and information among franchise owners, license owners, and developers of UNITS, if developers, franchise owners, license owners and their Principal Owners (and members of their Immediate Families) were permitted to engage in, hold interests in or perform services for Competitive Businesses. DEVELOPER further acknowledges and agrees that the restrictions contained in this Section will not hinder its activities or the activities of its Principal Owners (or members of their Immediate Families) under this Agreement or in

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general. COMPANY has entered into this Agreement with DEVELOPER on the express condition that, with respect to the development and operation of food service businesses that sell Products, DEVELOPER and its Principal Owners and members of their respective Immediate Families will deal exclusively with COMPANY. DEVELOPER therefore agrees that, during the Agreement Term, neither DEVELOPER nor any Principal Owner of DEVELOPER, nor any member of the Immediate Family of DEVELOPER or of a Principal Owner of DEVELOPER, shall directly or indirectly:

(a) have any interest as a record or beneficial owner in any Competitive Business (this restriction shall not be applicable to the ownership of shares of a class of securities listed on a stock exchange or traded on the over-the-counter market and quoted by a national inter-dealer quotation system that represent less than three percent (3%) of the number of shares of that class of securities issued and outstanding); or

(b) perform services as a director, officer, manager, employee, consultant, representative, agent, or otherwise for any Competitive Business; or

(c) divert or attempt to divert any business or any customers of any UNIT to any Competitive Business.

DEVELOPER further agrees that, during the Agreement Term, neither DEVELOPER nor any Principal Owner of DEVELOPER, nor any member of the Immediate Family of DEVELOPER or a Principal Owner of DEVELOPER shall directly or indirectly employ or seek to employ any person who is employed by COMPANY, its Affiliates or by any other developer, franchise owner or license owner of UNITS, nor induce nor attempt to induce any such person to leave said employment without the prior written consent of such person's employer.

Furthermore, if DEVELOPER is a corporation, limited liability company or partnership, it will not engage in any business or other activity, directly or indirectly, other than the development and operation of Stores.

DEVELOPER acknowledges and agrees that the failure of any person or entity restricted pursuant to this Section to comply with the restrictions of this Section (regardless of whether that person or entity actually has executed this Agreement or a Confidentiality and Non-Competition Agreement) shall constitute a breach of this Agreement.

The restrictions of this Section shall not be construed to prohibit DEVELOPER, any Principal Owner of DEVELOPER, or any member of the Immediate Family of DEVELOPER or its Principal Owners from having a direct or indirect Ownership Interest in any UNITS, development agreements, franchise agreements or license agreements for the development or operation of UNITS, or any entity owning, controlling or operating UNITS, or from providing services to any such UNITS pursuant to other agreements with COMPANY. Furthermore, the

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restrictions of this Section shall not prohibit DEVELOPER, any Principal Owner or any member of the Immediate Family of DEVELOPER or a Principal Owner (to the extent such person is an individual) from performing services for or having an Ownership Interest in a Permitted Competitive Business, or from conducting customary promotion and advertising of a Permitted Competitive Business. Such person(s) and business(es), if any, are identified on Exhibit G attached hereto.

13. OBLIGATIONS OF DEVELOPER.

13.A. FULL-TIME SUPERVISION.

DEVELOPER (or the Principal Owner(s) designated in Exhibit G of this Agreement and approved by COMPANY) and the Chief Operating Officer (as defined below) shall exert full-time efforts to fulfill the obligations of DEVELOPER under this Agreement and shall not engage in any other business or other activity, directly or indirectly, that requires any significant management responsibility or time commitments, or that may otherwise conflict with DEVELOPER's obligations under this Agreement.

13.B. CHIEF OPERATING OFFICER.

Prior to or concurrently with the execution of this Agreement, DEVELOPER has designated the person identified on Exhibit G to this Agreement to act as the Chief Operating Officer of the business conducted by DEVELOPER pursuant to this Agreement (the "CHIEF OPERATING OFFICER"). DEVELOPER represents that the Chief Operating Officer holds and will continue to hold a significant, direct equity interest in DEVELOPER at all times during the Agreement Term. If the relationship of the Chief Operating Officer with DEVELOPER terminates or if he is unable to satisfactorily complete COMPANY's management training program, DEVELOPER agrees to promptly designate a replacement Chief Operating Officer acceptable to COMPANY, in its sole discretion, who shall at DEVELOPER's expense and subject to COMPANY's then-current training charges, satisfactorily complete the management training program.

13.C. DEVELOPMENT DIRECTOR AND REAL ESTATE MANAGERS.

Upon COMPANY's written request, DEVELOPER shall designate a person (other than the persons serving as the Chief Operating Officer, the Training Director and the Marketing Director ) acceptable to COMPANY to act as the Development Director of DEVELOPER (the "DEVELOPMENT DIRECTOR") during the Development Term. If the relationship of the Development Director with DEVELOPER terminates, DEVELOPER agrees to promptly designate a replacement Development Director acceptable to COMPANY.

The Development Director's duties will include, without limitation:

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(1) preparing and implementing a development plan for the Development Area in form satisfactory to COMPANY; and

(2) consulting with COMPANY concerning the adaptation of COMPANY's existing site criteria and lease (or purchase) requirements for the Development Area; and

(3) directing and coordinating the site evaluation efforts of DEVELOPER; and

(4) negotiating leases or purchase agreements for proposed DEVELOPER Store sites; and

(5) developing Stores in the Development Area.

DEVELOPER shall also hire and maintain the number of real estate managers meeting COMPANY's qualifications as COMPANY shall specify.

13.D. TRAINING DIRECTOR.

Upon COMPANY's written request, DEVELOPER shall designate a person (other than the persons serving as the Chief Operating Officer, the Development Director or the Marketing Director) acceptable to COMPANY to act as the Training Director of DEVELOPER (the "TRAINING DIRECTOR") who must satisfactorily complete COMPANY's management training program. If the proposed Training Director completes the management training program to COMPANY's satisfaction, COMPANY will certify him to fulfill the duties of the Training Director. Thereafter, DEVELOPER agrees to send the Training Director, from time to time as determined by COMPANY, to one or more locations which COMPANY designates for a period to be determined by COMPANY in order for COMPANY to re-certify the Training Director. So long as the Training Director's certification is current, the Training Director shall be responsible for training the employees of each DEVELOPER Store and each Commissary at DEVELOPER's training facility, provided that (i) DEVELOPER has been authorized in writing by COMPANY to operate such a facility and (ii) such facility meets, and has been approved by COMPANY, in writing, as meeting, the specifications COMPANY prescribes for training facilities from time to time. If the Training Director ceases to be an employee of DEVELOPER or if the proposed Training Director is unable to satisfactorily complete the management training program or any subsequent training program, DEVELOPER agrees to promptly designate a replacement Training Director acceptable to COMPANY, who must, at DEVELOPER's expense and subject to COMPANY's then-current standard charges, satisfactorily complete COMPANY's management training program and be certified by COMPANY as provided above. COMPANY may, in its sole discretion as it deems necessary, require the Training Director to attend or to participate in, at DEVELOPER's expense, additional or refresher training programs

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at locations designated by COMPANY during the term of this Agreement.

The Training Director's duties will include, without limitation:

(1) training and supervising Store and Commissary personnel; and

(2) furnishing on-site assistance to the personnel of Stores and Commissaries in connection with Store and Commissary openings; and

(3) ongoing consultation with COMPANY and Store and Commissary management personnel concerning training matters; and

(4) periodic reporting to COMPANY concerning DEVELOPER's training programs established and operated by DEVELOPER.

DEVELOPER agrees, if authorized and required by COMPANY, in its sole discretion, to develop, operate and maintain throughout the Agreement Term a training program (including appropriate training facilities) for its employees in the use of the System in accordance with specifications prescribed by COMPANY from time to time.

13.E. MARKETING DIRECTOR.

Upon COMPANY's written request, DEVELOPER shall designate a person (other than the persons serving as the Chief Operating Officer, the Development Director and the Training Director) acceptable to COMPANY to act as the Marketing Director of DEVELOPER (the "MARKETING DIRECTOR"). If the relationship of the Marketing Director with DEVELOPER terminates, DEVELOPER agrees to promptly designate a replacement Marketing Director acceptable to COMPANY.

The Marketing Director's duties will include, without limitation:

(1) consulting with COMPANY concerning the adaptation of COMPANY's existing marketing programs and materials for the Development Area; and

(2) preparing and, subject to COMPANY's approval, implementing marketing plans for the grand opening of the DEVELOPER Stores; and

(3) preparing and, subject to COMPANY's approval, implementing local marketing plans and marketing budgets for the DEVELOPER Stores; and

(4) coordinating the direction and administration of any local marketing efforts of the DEVELOPER Stores; and

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(5) reporting periodically to COMPANY concerning local marketing programs of DEVELOPER in the Development Area.

13.F. MANAGEMENT PERSONNEL AND TRAINING.

In addition to hiring, training and maintaining the personnel described in Paragraphs B. through E. of this Section, DEVELOPER shall hire, train and maintain the number and level of management personnel required for the conduct of its business pursuant to this Agreement, including, without limitation, a full-time Store Manager and a full-time Additional Manager for each DEVELOPER Store and a full-time Commissary Manager and a full-time Additional Commissary Manager for each Commissary, in accordance with guidelines established from time to time by COMPANY. DEVELOPER shall keep COMPANY advised of the identities of such personnel. DEVELOPER shall be responsible for ensuring that such personnel are properly trained to perform their duties. COMPANY will from time to time make available a management training program for such personnel at times and locations designated by COMPANY. Such management training program will be made available at no charge to DEVELOPER's initial Chief Operating Officer, Development Director, Training Director and Marketing Director and, at DEVELOPER's request and at COMPANY's then-current standard charges, including, without limitation, travel and lodging expenses of COMPANY personnel for training not conducted at COMPANY's principal offices, additional DEVELOPER personnel and any replacement or substitute Chief Operating Officer, Development Director, Training Director and/or Marketing Director, subject to space availability in COMPANY's regularly scheduled management training programs. All management personnel shall be required to complete to COMPANY's satisfaction either COMPANY's management training program, a management training program provided by DEVELOPER and approved by COMPANY or another management training program certified and accredited by COMPANY.

After COMPANY has certified him pursuant to this Agreement, DEVELOPER's Training Director shall provide an initial management training program to the Store Manager and Additional Manager of each DEVELOPER Store and the Commissary Manager and Additional Commissary Manager of each Commissary at a training facility (including a facility maintained by DEVELOPER if COMPANY so requires) certified and accredited by COMPANY in accordance with COMPANY's requirements therefor. COMPANY will provide DEVELOPER with appropriate training materials or refresher or updated training materials at COMPANY's then-current standard charges therefor.

13.G. BUDGETS AND FINANCING PLANS.

DEVELOPER shall maintain sufficient financial resources to fulfill its obligations under this Agreement and under Franchise Agreements executed pursuant to this Agreement. Within 30 days after the execution of this Agreement, DEVELOPER shall submit to COMPANY for its

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approval, in a format specified by COMPANY, a written plan for the funding of the development of DEVELOPER Stores pursuant to this Agreement (a "Funding Plan"), which plan shall be reasonably acceptable to COMPANY and which shall include details of the sources and terms of such funding and such other information or documents required by COMPANY. Among other factors, COMPANY may consider DEVELOPER's proposed debt/equity ratio and amount of indebtedness in reviewing such plan. Once a Funding Plan is approved by COMPANY, DEVELOPER must execute and adhere to the plan. The plan shall be subject to periodic review by COMPANY which may require, in its sole discretion, modifications to meet its then current minimum standards for developer financing plans.

13.H. INSURANCE.

During the Agreement Term, in addition to insurance required to be maintained in connection with the development and operation of each Store, DEVELOPER agrees to maintain under policies of insurance issued by insurers rated "A-" or better by Alfred M. Best Company, Inc. and approved by Company:

(1) such insurance as is necessary to comply with all legal requirements concerning insurance coverage (including, without limitation, workers' compensation requirements and insurance coverage) for persons attending COMPANY training programs on behalf of DEVELOPER; and

(2) commercial general liability insurance (including, but not limited to, coverage for motor vehicles used in the development of Stores and in the operation of Commissaries hereunder, whether or not such vehicles are owned by DEVELOPER) against claims for bodily and personal injury, death and property damage caused by or occurring in conjunction with the conduct of business by DEVELOPER pursuant to this Agreement, under one or more policies of insurance containing minimum liability coverage prescribed by COMPANY from time to time.

COMPANY may periodically increase the amounts of coverage required under such insurance policies and require different or additional kinds of insurance at any time, including excess liability insurance, to reflect inflation, identification of new risks, changes in law or standards of liability, higher damage awards or other relevant changes in circumstances. Each insurance policy shall name COMPANY as an additional named insured, shall contain a waiver of all subrogation rights against COMPANY, its Affiliates, and their successors and assigns, and shall provide for thirty (30) days' prior written notice to COMPANY of any material modification, cancellation, or expiration of such policy. The maintenance of insurance coverage which meets the minimum requirements described in this Section and such additional coverages which DEVELOPER determines are appropriate for its particular circumstance shall be the responsibility of DEVELOPER.

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Upon execution of this Agreement, DEVELOPER shall provide COMPANY with evidence of such insurance. Thereafter, prior to the expiration of each insurance policy, DEVELOPER shall furnish to COMPANY a copy of each renewal or replacement insurance policy to be maintained by DEVELOPER for the immediately following term and evidence of the payment of the premium therefor.

DEVELOPER's obligation to maintain insurance coverage as herein described shall not be affected in any manner by reason of any separate insurance maintained by COMPANY, nor shall the maintenance of such insurance relieve DEVELOPER of any indemnification obligations under this Agreement.

13.I. RECORDS AND REPORTS.

DEVELOPER shall maintain and use at its principal office the Computer System, in such form as is specified by COMPANY from time to time, and shall transmit information to, or allow the electronic collection of information by, COMPANY therefrom. DEVELOPER agrees, at its expense, to maintain and preserve at its principal office, full, complete and accurate records and reports and, if required by COMPANY, computer diskettes and databases in the form specified by COMPANY from time to time pertaining to the development and operation of DEVELOPER Stores and the performance by DEVELOPER of its obligations under this Agreement, including but not limited to, records and information relating to the following: site reports, Site Agreements for DEVELOPER Stores, supervisory reports relating to operation of Stores, records reflecting the financial condition and performance of DEVELOPER (utilizing COMPANY's bookkeeping, accounting, recordkeeping and records retention system including, without limitation, a general ledger system which utilizes a standard chart of accounts prescribed by COMPANY from time to time and timely entry of information into data bases of the Computer System and periodic printouts of reports generated from the Computer System), and information relating to employee turnover. To determine whether DEVELOPER is complying with this Agreement, COMPANY or its agents shall have the right at any reasonable time to inspect, audit and copy any books, records, reports, computer data bases and documents pertaining to DEVELOPER's obligations hereunder. DEVELOPER agrees to cooperate fully with COMPANY in connection with any such inspection or audit.

In addition to the reports and information required in connection with the development and operation of DEVELOPER Stores, DEVELOPER shall adopt a fiscal year consistent with the fiscal year adopted by COMPANY from time to time and furnish to COMPANY in the form and format from time to time prescribed by COMPANY (including, without limitation, via computer diskette and restated in accordance with COMPANY's financial reporting periods and consistent with COMPANY's then-current financial reporting periods and accounting practices and procedures):

(1) weekly reports of sales and Royalty Base Revenue for DEVELOPER

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Stores each Monday (for the preceding Monday through Sunday period) and, if requested by COMPANY, daily reports of sales and Royalty Base Revenue for DEVELOPER Stores, by facsimile or telephone no later than 10:00 a.m. Rocky Mountain time on the following day; and

(2) by the twentieth (20th) day of each Accounting Period, a report (in such form as COMPANY may request from time to time) on DEVELOPER's financing plan and DEVELOPER's activities during the immediately preceding Accounting Period including, but not limited to, DEVELOPER's activities in locating and developing sites and monitoring the operation of DEVELOPER Stores, training activities, employee statistics and violations of health codes and other laws; and

(3) upon request by COMPANY, such other data, reports, information and supporting records for such periods as COMPANY may from time to time prescribe (including, without limitation, daily and weekly sales reports by means of telephonic, facsimile or other reporting system).

(4) within sixty (60) days after the end of DEVELOPER's fiscal year, a fiscal year end balance sheet, an income statement for such fiscal year reflecting all year-end adjustments and a statement of changes in cash flow, prepared in accordance with generally accepted accounting principles consistently applied and in the format prescribed by COMPANY from time to time; and

(5) at least sixty (60) days prior to each required opening date on the Development Schedule, an anticipated development program/plan, in form prescribed by COMPANY from time to time, for the next succeeding required opening date; and

Each such report and financial statement submitted by DEVELOPER shall be signed to DEVELOPER and verified as correct in the manner prescribed in COMPANY.

DEVELOPER agrees to maintain and to furnish to COMPANY upon request complete copies of all income, sales, value added, use and service tax returns, and employee withholding, worker's compensation and similar reports filed by DEVELOPER reflecting DEVELOPER's activities and the activities of the DEVELOPER Stores.

DEVELOPER shall immediately report to COMPANY any events or developments which may have a materially adverse impact on the operation of any of the DEVELOPER Stores, the performance of DEVELOPER under this Agreement, or the goodwill associated with the Marks and UNITS.

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13.J. DEVELOPMENT MANUAL, COMMISSARY MANUALS AND STORE MANUALS.

COMPANY will loan to DEVELOPER for DEVELOPER's sole use during the Agreement Term one (1) copy of a confidential manual relating to the development and operation of Stores and human resources policies and procedures, which may consist of one or more volumes, handbooks, manuals, written materials, video or audio cassette tapes, computer diskettes, and other materials and intangibles, as may be modified, added to, replaced or supplemented by COMPANY from time to time in its sole discretion (which modifications, additions or supplements may contain information developed for COMPANY by DEVELOPER with respect to the type of UNIT developed pursuant to this Agreement), whether by way of supplements, replacement pages, bulletins, or other official pronouncements or means (collectively the "DEVELOPMENT MANUAL"). The Development Manual may be modified from time to time in COMPANY's sole discretion to reflect changes in the System or specifications, standards, policies and procedures for Stores or such other changes or additions as COMPANY deems necessary or advisable. DEVELOPER shall keep its copy of the Development Manual current by immediately inserting all modified pages or materials furnished by COMPANY. In the event of a dispute about the contents of the Development Manual, the master copies maintained by COMPANY at its principal office shall be controlling. DEVELOPER acknowledges that the Development Manual is part of the Confidential Information and will be protected accordingly. DEVELOPER acknowledges and agrees that the content of the Development Manual and the Commissary Manuals, as modified from time to time, is incorporated herein by reference and that DEVELOPER will comply with all procedures, standards, specifications and requirements specified therein as though each such item were set forth in detail in this Agreement.

COMPANY also will loan to DEVELOPER for its use during the term of each Franchise Agreement one (1) copy of the Store Manuals for each DEVELOPER Store developed and opened by DEVELOPER under this Agreement. The Store Manuals for the first Store to be developed under this Agreement will be made available to DEVELOPER promptly after execution of this Agreement.

13.K. COMPLIANCE WITH LAWS AND GOOD BUSINESS PRACTICES.

DEVELOPER shall secure and maintain in force in its name all required licenses, permits, and certificates relating to the conduct of its business pursuant to this Agreement. DEVELOPER shall comply with all applicable laws, ordinances and regulations, including, without limitation, laws and governmental regulations relating to the preparation, purchase and handling of food products, Delivery Service, Catering Service, Special Distribution Arrangements and the operation of Commissaries (if applicable), occupational hazards, health, safety and sanitation, worker's compensation insurance, unemployment insurance, and withholding and payment of all taxes. All advertising by DEVELOPER shall be approved by

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COMPANY and be completely factual, in good taste in the judgment of COMPANY, and conform to high standards of ethical advertising. DEVELOPER shall in all dealings with its customers, suppliers, COMPANY and public officials adhere to high standards of honesty, integrity, fair dealing and ethical conduct. DEVELOPER agrees to refrain from any business or advertising practice which may be injurious to the business of COMPANY and the goodwill associated with the Marks and UNITS. DEVELOPER shall notify COMPANY in writing:

(1) within three (3) days after the commencement of any action, suit, or proceeding, and of the issuance of any order, writ, injunction, award, or decree of any court, agency, or other governmental instrumentality, which may adversely affect the operation or financial condition of DEVELOPER, the DEVELOPER Stores or the Commissaries

(2) immediately after receipt of any notice of violation of any law, ordinance or regulation relating to health, sanitation or the operation of the DEVELOPER Stores or the Commissaries.

13.L. HUMAN RESOURCES.

DEVELOPER shall adopt, observe and enforce those human resources policies, programs and standards which COMPANY includes in the Development Manual, Store Manuals and Commissary Manuals or otherwise designates in writing as mandatory.

13.M. SPECIFICATIONS, STANDARDS AND PROCEDURES.

DEVELOPER agrees to comply strictly with all of COMPANY's mandatory specifications, standards and procedures relating to the DEVELOPER Stores and Commissaries, which specifications, standards and procedures COMPANY may modify, supplement or replace from time to time. Any failure by DEVELOPER to adhere to such mandatory specifications, standards and procedures or to pass COMPANY's periodic quality control inspections shall constitute a breach of this Agreement. DEVELOPER agrees and acknowledges that COMPANY's mandatory specifications, standards and operating procedures relating to the appearance, function, cleanliness, days and hours of operation (days and hours of operation may vary somewhat among Stores based on COMPANY's reasonable judgment of the requirements of a Store's trade area and whether COMPANY has approved any special services to be offered at or from a site), and operation of DEVELOPER Stores, including, but not limited to:

(1) type, brand, quality, taste, weight, dimensions, ingredients, uniformity, manner of preparation, preservation and sale of all Products and Supplies and Materials; and

(2) sales and marketing procedures and customer service; and

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(3) advertising and promotional programs; and

(4) layout, decor and color scheme of the Store; and

(5) recruitment, selection, training, appearance and dress of employees, including, without limitation, use of COMPANY's employee selection and training materials; and

(6) safety, maintenance, appearance, cleanliness, sanitation, standards of service and operation of Stores; and

(7) submission of requests for approval of brands of food and packaging products, supplies and suppliers; and

(8) use and illumination of signs, posters, displays, standard formats and similar items; and

(9) identification of DEVELOPER (and/or the entity executing License Agreements for Stores pursuant to the Development Agreement) as the owner of DEVELOPER Stores in the Development Area; and

(10) types of and use of fixtures, furnishings, equipment, computer hardware and software, vehicles, and signs; and

(11) carry-out, on-premises dining and (if authorized by COMPANY and agreed to by DEVELOPER) Delivery Service, Catering Service and Special Distribution Arrangements; and

(12) required and approved menu items; and

(13) general staffing levels for the Stores and number, type and qualifications of Store personnel; and

(14) participation in market research and test programs required or approved by COMPANY concerning various aspects of the System, including, without limitation, procedures, systems, techniques, furnishings, fixtures, equipment, ingredients, signs, labels, trade dress, logos, packaging, supplies, marketing materials and strategies, merchandising and new menu items and services. DEVELOPER agrees, if requested by COMPANY, to participate in COMPANY's customer surveys and market research programs.

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DEVELOPER acknowledges and agrees that all mandatory specifications, standards and operating and inspection procedures prescribed from time to time by COMPANY in the Store Manuals or otherwise communicated to DEVELOPER in writing, shall constitute binding obligations on the part of DEVELOPER as if fully set forth herein, and any failure by DEVELOPER to adhere to such mandatory specifications, standards and operating and inspection procedures or to pass COMPANY'S periodic quality control inspections shall constitute grounds for termination of this Agreement by COMPANY, as provided for herein. All references herein to this Agreement shall include all such mandatory specifications, standards, and operating procedures.

14. TRANSFER.

14.A. BY COMPANY.

This Agreement is fully transferable by COMPANY and shall inure to the benefit of any assignee or other legal successor to the interests of COMPANY herein.

14.B. THIS AGREEMENT IS NOT TRANSFERABLE BY DEVELOPER.

DEVELOPER understands, acknowledges and agrees (and hereby represents and warrants that its Owners understand and agree) that the rights and duties created by this Agreement are personal to DEVELOPER and its Owners and that a material cause for COMPANY's agreeing to enter into this Agreement is its reliance on the individual and collective character, skill, aptitude, business ability, and financial capacity of DEVELOPER and its Owners. Therefore, except as provided in Section 14.C. below, no Ownership Interest in DEVELOPER, no obligations of DEVELOPER under this Agreement, and no interest in this Agreement may be transferred. Any purported transfer in violation of this
Section shall constitute a breach of this Agreement and shall convey to the transferee no obligations under, rights to or interest in the foregoing.

As used in this Agreement, a "transfer" shall include, without limitation, the following, whether voluntary, involuntary, direct or indirect, or conditional:

(1) an assignment, sale, gift or pledge;

(2) the grant of a mortgage, lien or security interest, including, without limitation, the grant of a collateral assignment;

(3) a merger, consolidation, share exchange or issuance of additional Ownership Interests or securities representing or potentially representing Ownership Interests or redemption of Ownership Interests;

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(4) a sale or exchange of voting interests or securities convertible to voting interests, or an agreement granting the right to exercise or control the exercise of voting rights of any holder of Ownership Interests or to control the operations or affairs of DEVELOPER; and

(5) except where specifically approved by COMPANY, a management agreement whereby DEVELOPER delegates (i) any of its obligations under this Agreement; or (ii) any or all of the management functions with respect to a DEVELOPER Store or the business to be conducted by DEVELOPER pursuant to this Agreement.

In addition to the foregoing, a transfer (as defined above) will require the prior written consent of COMPANY where such transfer occurs by virtue of (a) divorce; (b) insolvency; (c) dissolution of a corporation, partnership or limited liability company; (d) will; (e) intestate succession; or (f) declaration of or transfer in trust.

14.C. CERTAIN RIGHTS TO TRANSFER
OWNERSHIP INTERESTS IN DEVELOPER.

Subject to (1) COMPANY's rights of first refusal under Section 14.G and (2) COMPANY's right to approve the proposed purchaser under Section 14.D., Ownership Interests (including stock options or other options to acquire Ownership Interests) may be transferred if:

(1) the proposed transfer is by an Owner who is not a Principal Owner; and

(2) the proposed transfer does not by itself or in conjunction with other transfers, result in the transfer of a Controlling Interest in DEVELOPER or of a change in the composition of the group holding a Controlling Interest in DEVELOPER; and

(3) the proposed transfer is not to a Competitive Business or to a direct or indirect owner of interests in a Competitive Business; and

(4) DEVELOPER and its Owners are in full compliance with this Agreement.

In addition, an Owner's Ownership Interests in DEVELOPER shall be transferred to a transferee approved by COMPANY pursuant to Section 14.D within a reasonable time, not to exceed nine (9) months, after the death, permanent incapacity or liquidation of the Owner.

14.D. COMPANY'S RIGHT TO APPROVE TRANSFERS.

COMPANY reserves the right to approve the proposed purchaser and transfer of any

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Ownership Interests in DEVELOPER which are permitted or mandated under Section 14.C. to be transferred. If any Owner intends to transfer Ownership Interests, DEVELOPER shall deliver to COMPANY written notice of such proposed transfer at least thirty (30) days prior to its intended effective date. Such notice shall describe in detail the proposed transfer (including, without limitation, the nature of the transfer, the nature and amount of the interests being transferred, the reason for the transfer, the price and terms of the transfer and effective date) and identify and provide information regarding the proposed purchaser. COMPANY shall have thirty (30) days from delivery of such notice within which to evaluate the proposed transaction and to notify DEVELOPER of its approval or disapproval (with reasons) of the proposed transfer. If approved, the transfer must take place as described in the notice (as modified by any conditions imposed by COMPANY in granting its approval) and within thirty (30) days of the delivery of notice of COMPANY's approval. In evaluating whether to grant its approval, COMPANY may evaluate any and all reasonable factors including, without limitation:

(1) whether the proposed transferee and, if applicable, its owners are (a) of good moral character, (b) otherwise meet COMPANY's then applicable standards for developers of UNITS and (c) are in full compliance with any other franchise agreements or development agreements between COMPANY and them; and

(2) whether the price and terms of the proposed transfer are not so burdensome as to adversely affect or have a potentially adverse affect on COMPANY's rights and interest under this Agreement.

In granting its approval, COMPANY may also impose certain reasonable conditions, including, without limitation, the following:

(1) that DEVELOPER reimburse COMPANY for any costs and expenses incurred by COMPANY in evaluating the proposed transfer;

(2) that DEVELOPER, the transferring Owner or the proposed purchaser pay a transfer fee in the amount of $10,000;

(3) that, if the transferring Owner finances any part of the sale price, it agrees, in a manner satisfactory to COMPANY, that all obligations of the purchaser under or pursuant to any promissory notes, agreements or security interests reserved by the transferring Owner be subordinate to any obligations of the purchaser to pay amounts due COMPANY and its Affiliates;

(4) that the purchaser execute any individual undertakings then being required by COMPANY of other Owners of developers, franchise owners or license owners of Stores;

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(5) that DEVELOPER, the transferring Owner and the purchaser (if the purchaser is then the owner of interests in another developer, franchise owner or license owner of UNITS) execute a general release and consent agreement, in form satisfactory to COMPANY, of any and all claims against COMPANY, its Affiliates, and their respective shareholders, officers, directors, employees and agents for matters arising on or before the effective date of the transfer; and

(6) that the transferring Owner execute a noncompetition agreement in favor of COMPANY and the transferee, providing that the transferring Owner shall not directly or indirectly (through a member of the Immediate Family of the transferring Owner of DEVELOPER, or otherwise), for a period of two
(2) years commencing on the effective date of such transfer:

(a) have any interest as a disclosed or beneficial owner in any Competitive Business located or operating:

(i) within a five (5) mile radius of any UNIT in operation or under development in the Development Area on the effective date of the transfer; or

(ii) within a five (5) mile radius of any other UNIT in operation or under development on the effective date of the transfer; or

(iii) within the Development Area; or

(iv) within the state(s) where the Development Area is located;

or

(b) perform services as a director, officer, manager, employee, consultant, representative, agent or otherwise for any Competitive Business located or operating:

(i) within a five (5) mile radius of any UNIT in operation or under development in the Development Area on the effective date of the transfer; or

(ii) within a five (5) mile radius of any other UNIT in operation or under development on the effective date of the transfer; or

(iii) within the Development Area; or

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(iv) within the state(s) where the Development Area is located; or

(c) divert or attempt to divert any business or any customers of any UNIT to any Competitive Business;

or

(d) employ or seek to employ any person who is employed by COMPANY, its Affiliates or by any other developer, franchise owner or license owner of COMPANY, nor induce nor attempt to induce any such person to leave said employment without the prior written consent of such person's employer.

The rights of Owners to transfer interests in DEVELOPER may be exercised only by the Owners and shall not be exercisable by a receiver, trustee, liquidator or other person acting in a comparable capacity with respect thereto.

The restrictions of subparagraph (6)(a) of this Section 14.D. will not be applicable to the ownership of shares of a class of securities listed on a stock exchange or traded on the over-the-counter market and quoted by a national inter-dealer quotation system that represent less than three percent (3%) of the number of shares of that class of securities issued and outstanding nor shall they be construed to prohibit DEVELOPER, any Principal Owner of Developer or any member of the Immediate Family of DEVELOPER or any Principal Owner from having a direct or indirect Ownership Interest in any UNIT, development agreements or franchise agreements for the development or operation of UNITS, or any entity owning, controlling or operating UNITS, or from providing services to UNITS pursuant to other agreements with COMPANY. Furthermore, the restrictions of this Section 14.D shall not prohibit DEVELOPER, any Owner of DEVELOPER, or (to the extent of such person is an individual) any member of the Immediate Family of an Owner of DEVELOPER from performing services for or having an Ownership Interest in a Permitted Competitive Business, or from conducting customary promotion and advertising of a Permitted Competitive Business.

14.E. PUBLIC OR PRIVATE OFFERINGS.

DEVELOPER acknowledges and agrees that it is the intent of COMPANY and DEVELOPER that DEVELOPER not be or become a public company or "reporting company" (as defined in Sections 12(b), 12(g) or 15(d) of the Securities Exchange Act of 1934, as amended, or otherwise) including by way of an initial public offering or a transfer to or merger with an existing public company. Accordingly, DEVELOPER agrees that securities of DEVELOPER or an entity owning a direct or indirect equity interest in DEVELOPER or this Agreement, or any Store, Franchise Agreement or License Agreement may not be offered pursuant to a public offering. DEVELOPER further agrees that such securities will not be

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offered pursuant to a private placement without COMPANY's prior written consent. COMPANY hereby grants its consent to a private placement of securities by DEVELOPER provided that DEVELOPER ensures that:

(1) such private placement complies with all applicable federal, state and local laws governing offerings of securities and all applicable agreements between DEVELOPER and COMPANY or its Affiliates;

(2) such private placement complies with each of the relevant transfer procedures, requirements and limitations contained herein;

(3) such private placement does not result in any change in operating control of DEVELOPER or any of DEVELOPER Stores or in the parties owning a Controlling Interest or in the individual or individuals controlling the management, policies or decision-making power of DEVELOPER;

(4) each person or entity receiving securities under such private placement shall be an accredited investor, as defined by applicable law, and shall have been identified and be reasonably acceptable to COMPANY; provided, however, that DEVELOPER may allow unaccredited investors to receive securities if DEVELOPER has complied with applicable law with respect thereto;

(5) a draft of any offering memorandum or information proposed to be used in connection with any such private placement is submitted to COMPANY for review and comment within a reasonable time prior to its use, that the reasonable comments and suggestions of COMPANY thereto are given due consideration and that a final version of such memorandum or information be provided to COMPANY at least five (5) days prior to its distribution to prospective investors;

(6) any offering memorandum or information used in connection with any such private placement shall clearly state that it is not an offering by COMPANY and that COMPANY has not participated in its preparation and has not supplied any financial information projections, budgets, cost estimates or similar information contained therein (all of which shall be the responsibility of DEVELOPER);

(7) each recipient of information relating to such private placement agrees to maintain it in confidence;

(8) the structure, timing, allocation and nature of such private placement is reasonably acceptable to COMPANY;

(9) DEVELOPER does not as a result of the private placement, become a

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"Reporting Company" under Sections 12(b), 12(g) or 15(d) of the Securities Exchange Act of 1934, as amended; and

(10) each person who or entity which becomes an Owner or Principal Owner as a result of such private placement agrees and undertakes to become bound by any provisions of this Agreement pertaining to Owners or Principal Owners, as applicable.

DEVELOPER agrees to indemnify COMPANY for and hold COMPANY harmless against any and all costs, expenses, claims, actions, judgments and liabilities
(including, but not limited to, costs and expenses related to legal defense)
arising from or relating to any private placement approved by COMPANY pursuant to this Section. DEVELOPER also agrees to reimburse COMPANY for its reasonable expenses incurred in connection with any such private placement (including attorney's fees) and to comply with all requirements of COMPANY in connection with such offering, including, without limitation, adding appropriate disclaimers to the offering documents and execution of appropriate indemnification agreements.

14.F. EFFECT OF CONSENT TO TRANSFER.

COMPANY's consent to a transfer of this Agreement or any interest subject to the restrictions of this Section shall not constitute a waiver of any claims it may have against DEVELOPER (or its Owners), nor shall it be deemed a waiver of COMPANY's right to demand full compliance with any of the terms or conditions of this Agreement by the transferee. COMPANY's consent to any such transfer shall not, unless expressly provided in such consent, effect a release of DEVELOPER (or its Owners, as the case may be) post-transfer.

14.G. COMPANY'S RIGHT OF FIRST REFUSAL.

If DEVELOPER or any of its Owner(s) desire to make a transfer of an interest that is permitted under this Agreement, DEVELOPER or its Owner(s) shall obtain a bona fide, arms length executed purchase agreement (and any proposed ancillary agreements) in complete and definitive form and not subject to any financing or other material, substantive contingency and an earnest money deposit (in the amount of ten percent (10%) or more of the purchase price) from a qualified, responsible, bona fide and fully disclosed purchaser. A true and complete copy of such purchase agreement (conditioned on COMPANY's first refusal rights) and any proposed ancillary agreements shall immediately be submitted to COMPANY by DEVELOPER, such Owner(s), or both. The purchase agreement must apply only to an interest which is permitted to be transferred under this Agreement, may not include the purchase of any other property or rights of DEVELOPER (or such Owner(s)) and the price and terms of purchase offered to DEVELOPER (or such Owner(s)) in the purchase agreement for the aforementioned interests will reflect the bona fide price offered therefor and shall not reflect any value for any other property or rights. If the proposed purchaser proposes to buy any other property or rights from DEVELOPER (or such Owner(s)) under a separate, contemporaneous purchase agreement,

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DEVELOPER shall submit to COMPANY a true and complete copy of a bona fide, arms length executed purchase agreement (and any proposed ancillary agreements) in complete and definitive form and not subject to any financing or other material, substantive contingency. COMPANY shall have the right, exercisable by written notice delivered to DEVELOPER (or such Owner(s)) within thirty (30) days from the date of receipt by COMPANY of an exact copy of such purchase agreement, together with payment of any applicable transfer fee, and a completed executed application for COMPANY's consent to the transfer, to purchase such interest for the price and on the terms and conditions contained in such purchase agreement, provided that COMPANY may substitute cash, a cash equivalent, or marketable securities of equivalent value for any form of payment proposed in such purchase agreement, COMPANY's credit shall be deemed equal to the credit of any proposed purchaser, and COMPANY shall have not less than sixty (60) days to prepare for closing. Regardless of whether included in the purchase agreement, COMPANY shall be entitled to all customary representations and warranties given by the seller of a business, including, without limitation, representations and warranties as to: (i) ownership, condition and title to the Ownership Interests and/or assets being purchased;
(ii) absence of liens and encumbrances relating to such Ownership Interests or assets; (iii) validity of contracts of any legal entity whose Ownership Interests are purchased and (iv) liabilities, contingent or otherwise, of any legal entity whose Ownership Interests are purchased. If COMPANY does not exercise its right of first refusal, DEVELOPER (or such Owner(s)) may complete the sale to such purchaser pursuant to and on the exact terms of the purchase agreement, subject to COMPANY's approval of the transfer, as provided for in this Agreement, provided that if the sale to such purchaser is not completed within one hundred twenty (120) days after receipt of such purchase agreement by COMPANY, or there is a change in the terms of the sale, COMPANY shall again have an additional right of first refusal for thirty (30) days as set forth in this Agreement on the modified or initial terms and conditions of sale.

14.H. OWNERSHIP STRUCTURE.

DEVELOPER represents and warrants that its Owners are as set forth on Exhibit G and covenants that DEVELOPER will not permit the identity of such Owners, or their respective interests in DEVELOPER, to change without complying with this Agreement.

14.I. DELEGATION BY COMPANY.

DEVELOPER agrees that COMPANY shall have the right, from time to time, to delegate the performance of any portion or all of its obligations and duties under this Agreement to designees, whether the same are agents of COMPANY or independent contractors with which COMPANY has contracted to provide such services.

14.J. PERMITTED TRANSFERS.

Notwithstanding anything to the contrary contained in this Agreement and provided

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(a) DEVELOPER reimburses any costs incurred by COMPANY in connection therewith,
(b) DEVELOPER, its Owners and the transferees comply with the provisions of the HSR Act, if applicable, prior to such a transfer, (c) DEVELOPER, its Owners and the transferees comply with all other restrictions of this Agreement applicable to Owners and ownership interests (including, without limitation, those restricting an Owner's ownership of interests in a Competitive Business), and
(d) the transfer does not, by itself or in conjunction with other transfers, result in the transfer of a Controlling Interest in DEVELOPER or of a change in the composition of the group holding a Controlling Interest in DEVELOPER, the provisions of this Section 14 (including, without limitation, the requirement of the payment of transfer fees under Section 14.D(2) and the right of first refusal granted to COMPANY in Section 14.G) shall not restrict or apply to any assignment, sale, transfer of an Ownership Interest which:

(1) is pursuant and according to the terms of a written stock or other equity interest option or stock or other equity interest bonus plan which benefits employees of DEVELOPER and/or of the Boston Chicken, Inc. franchise owner which provides management services to DEVELOPER pursuant to a support services agreement, and has been approved by COMPANY; or

(2) is made for bona fide estate planning purposes (a) to a corporation, trust, partnership, or other entity controlled by the transferring Owner or (b) pursuant to an inter vivos or testamentary document or the laws of descent and distribution.

15. TERMINATION OF AGREEMENT.

15.A. BY DEVELOPER.

If DEVELOPER is in full compliance with this Agreement and with all Franchise Agreements and License Agreements and COMPANY materially breaches this Agreement, DEVELOPER may terminate this Agreement effective thirty (30) days after COMPANY's receipt of written notice of termination if DEVELOPER gives written notice of such breach to COMPANY and COMPANY does not:

(1) correct such breach within thirty (30) days after COMPANY's receipt of such notice of material breach; or

(2) if such breach cannot reasonably be cured within thirty (30) days after COMPANY's receipt of such notice, undertake within thirty (30) days after COMPANY's receipt of such notice, and continue until completion, reasonable efforts to cure such breach.

Any attempt to terminate this Agreement by DEVELOPER other than as provided in this Section 15.A. shall be a breach by DEVELOPER of this Agreement.

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15.B. BY COMPANY.

COMPANY may terminate this Agreement, effective upon delivery of notice of termination to DEVELOPER or, where expressly applicable, upon failure to cure to COMPANY's satisfaction any breach of this Agreement before the expiration of any period of time within which such breach may be cured in accordance with the provisions set forth below, if:

(1) DEVELOPER fails to satisfy the development obligations for the Development Area or any Sub-Area pursuant to this Agreement; or

(2) any person or entity makes an assignment or transfer in violation of this Agreement; or

(3) DEVELOPER or any Principal Owner of DEVELOPER has made any material misrepresentation or omission in its application or acquisition of this Agreement or in connection with any transfer hereunder; or

(4) DEVELOPER or any Owner of DEVELOPER is convicted by a trial court of, or pleads guilty or no contest to, a felony, or to any other crime or offense that may adversely affect the reputation of UNITS or Stores or the goodwill associated with the Marks, or engages in any misconduct which may adversely affect the reputation of UNITS or Stores or the goodwill associated with the Marks; or

(5) DEVELOPER or any of its Owners or employees makes any unauthorized use of the Marks or the Copyrighted Works, makes any unauthorized use, disclosure or duplication of the Confidential Information, the Development Manual, the Commissary Manual, any of the Store Manuals or the Copyrighted Works, or challenges or seeks to challenge the validity of COMPANY's or its Affiliates' rights in and to the Marks, the Copyrighted Works or the Confidential Information (unless the foregoing prohibited act is inadvertent and does not have, or threaten to have, an adverse effect upon COMPANY, its business concept, its business operations, the business of any UNIT, any Mark, the Confidential Information, the Development Manual, or the Copyrighted Works, and DEVELOPER ceases and desists any such prohibited act promptly upon notice and reimburses COMPANY for all damages, losses, costs, and expenses incurred by COMPANY in connection with such prohibited acts); or

(6) DEVELOPER, its Principal Owners, or members of their Immediate Families (whether or not bound by individual noncompetition undertakings) or other persons who have executed such individual undertakings violate the restrictions on the operation of Competitive Businesses during the Agreement Term set forth in Section 11

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of this Agreement or Owners who have access to the Confidential Information violate the covenants concerning competition and confidentiality contained in the form of Confidentiality and Non-Competition Agreement attached hereto as Exhibit J (regardless of whether any such party has executed this Agreement or a Confidentiality and Non-Competition Agreement); or

(7) DEVELOPER fails to deliver or adhere to the Funding Plan approved by COMPANY as required pursuant to Section 13.G. of this Agreement and does not correct such failure within ten (10) days after written notice of such failure is delivered to DEVELOPER; or

(8) DEVELOPER fails to make payments of any amounts due to COMPANY and does not correct such failure within ten (10) days after written notice of such failure is delivered to DEVELOPER; or

(9) DEVELOPER fails to timely commence or provide:

(a) Delivery Service pursuant to a Delivery Rider executed by COMPANY and DEVELOPER; or

(b) Catering Service pursuant to a Catering Rider executed by COMPANY and DEVELOPER; or

(c) Special Distribution Arrangements pursuant to a Special Distribution Agreement executed by COMPANY and DEVELOPER,

in accordance with COMPANY's standards, specifications, and procedures, and does not correct such failure within 10 days after DEVELOPER's receipt of COMPANY's written notice of such failure to comply; or, if such failure cannot reasonably be corrected within the aforesaid 10-day period but can be corrected within a reasonably short time (not to exceed an additional 30 days), undertake within 10 days after DEVELOPER's receipt of COMPANY's written notice, and continue until completion, best efforts to correct such failure within such reasonably short time (not to exceed an additional 30 days) and furnish proof acceptable to COMPANY, upon its request, of such efforts and the date full compliance will be achieved; or

(10) DEVELOPER fails to operate a Commissary at the time specified by COMPANY and at the location approved by COMPANY in accordance with COMPANY's standards, specifications and procedures and does not correct such failure within 10 days after DEVELOPER's receipt of COMPANY's written notice of such failure to comply; or, if such failure cannot reasonably be corrected within the aforesaid 10-day period but can be corrected within a reasonably short time (not to exceed an

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additional 30 days), undertake within 10 days after DEVELOPER's receipt of COMPANY's written notice, and continue until completion, best efforts to correct such failure within such reasonably short time (not to exceed an additional 30 days) and furnish proof acceptable to COMPANY, upon its request, of such efforts and the date full compliance will be achieved; or

(11) DEVELOPER or any of its Owners fail: (a) to comply with any other provision of this Agreement, and does not correct such failure within thirty (30) days after DEVELOPER's receipt of COMPANY's written notice of such failure to comply; or (b) if such failure cannot reasonably be corrected within the aforesaid thirty (30) day period but can be corrected within a reasonably short time (not to exceed an additional thirty (30) days), undertake within ten (10) days after DEVELOPER's receipt of COMPANY's written notice, and continue until completion, best efforts to correct such failure within such reasonably short time (not to exceed an additional thirty (30) days) and furnish proof acceptable to COMPANY, upon its request, of such efforts and the date full compliance will be achieved; or

(12) DEVELOPER or any of its Principal Owners fails on three or more separate occasions within any period of 18 consecutive months to comply with this Agreement in any material respect; or

(13) COMPANY has delivered a notice of termination of a Franchise Agreement or License Agreement in accordance with its terms and conditions or DEVELOPER has attempted to terminate a Franchise Agreement or License Agreement with COMPANY in breach thereof; or

(14) DEVELOPER becomes insolvent in the sense that it is unable to pay its bills as they become due; or

(15) DEVELOPER has attempted to terminate this Agreement without complying with Section 15.A. of this Agreement.

15.C. TERMINATION OF THE DEVELOPMENT
TERM AND CERTAIN RIGHTS OF DEVELOPER.

In the event COMPANY is entitled to terminate this Agreement in accordance with Paragraph B. of this Section, COMPANY, in its sole discretion, shall have the option to terminate any one or more of the following instead of terminating this Agreement:

(1) DEVELOPER's right to develop Stores for which no License Agreement has been executed under Section 3.A.; and

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(2) DEVELOPER's territorial rights granted pursuant to Section 3.A. in some or all of the Sub-Areas; and

(3) DEVELOPER's option to develop Stores at Target Sites under
Section 3.E.; and

(4) DEVELOPER's option to purchase, and develop and operate Stores at Conversion Sites under Section 3.F.; and

(5) any Delivery Rider(s) in effect between COMPANY and DEVELOPER; and

(6) any Catering Rider(s) in effect between COMPANY and DEVELOPER; and

(7) any Special Distribution Arrangement(s) in effect between COMPANY and DEVELOPER, and

(8) require DEVELOPER to cease operation of one or more Commissaries,

effective ten (10) days after delivery of written notice thereof to DEVELOPER. If any of such rights, options or arrangements are terminated in accordance with this Paragraph, such termination shall be without prejudice to COMPANY's right to terminate this Agreement or other such rights, options or arrangements at any time thereafter for the same default or as a result of any additional defaults of this Agreement in accordance with Paragraph B. of this Section.

16. RIGHTS AND OBLIGATIONS OF COMPANY AND DEVELOPER UPON TERMINATION OF THIS AGREEMENT OR EXPIRATION OF THE AGREEMENT TERM.

16.A. PAYMENT OF AMOUNTS OWED TO COMPANY.

DEVELOPER shall immediately pay to COMPANY upon termination of this Agreement or upon expiration of the Agreement Term any amounts owed by DEVELOPER to COMPANY or its Affiliates which are then unpaid plus interest due on any of the foregoing.

16.B. MARKS AND COPYRIGHTED WORKS.

Upon the termination of this Agreement or expiration of the Agreement Term, DEVELOPER shall:

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(1) immediately cease use of all of the Marks and not thereafter directly or indirectly at any time or in any manner identify itself or any business as a current or former developer of or as otherwise associated with COMPANY, or use any Mark, any colorable imitation thereof or use any mark substantially identical to or deceptively similar to any Mark in any manner or for any purpose, or utilize for any purpose any trade name, trademark or service mark or other commercial symbol or trade dress that suggests or indicates a connection or association with COMPANY and/or its licensor(s), as applicable; and

(2) immediately remove all signs containing any Mark, and return to COMPANY or destroy all forms, advertising and promotional materials and other materials containing any Mark or otherwise identifying or relating to the Marks; and

(3) immediately take such action as may be required to cancel or, at COMPANY's option, to transfer to COMPANY or its designee, all fictitious or assumed name or equivalent registrations relating to its use of any Mark; and

(4) immediately cease use of all Copyrighted Works which were furnished and/or licensed to DEVELOPER by COMPANY pursuant to this Agreement and return to COMPANY or destroy, at COMPANY's option, all forms, advertising and promotional materials or other materials containing such Copyrighted Works.

DEVELOPER shall furnish to COMPANY within thirty (30) days after the effective date of termination or expiration, evidence satisfactory to COMPANY of DEVELOPER's compliance with all of the foregoing obligations. Notwithstanding the foregoing, DEVELOPER shall continue to have the right to use the Marks and Copyrighted Works pursuant to any Franchise Agreements and any License Agreements it has entered into pursuant to this Agreement which are then in effect.

16.C. CONFIDENTIAL INFORMATION.

DEVELOPER agrees that upon termination of this Agreement or expiration of the Agreement Term:

(1) it, and all of its affiliates, Owners, employees, agents or other representatives, will immediately cease to use and will maintain the absolute confidentiality of any Confidential Information of COMPANY disclosed to or otherwise learned or acquired by DEVELOPER and will refrain from using such Confidential Information in any business or otherwise; and

(2) it will return to COMPANY all copies of the Development Manual and any other confidential materials which have been loaned or made available to it by

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COMPANY pursuant to this Agreement.

16.D. COVENANT NOT TO COMPETE.

Upon expiration of the Agreement Term or termination of this Agreement by COMPANY or by DEVELOPER, other than pursuant to Section 15.A., neither DEVELOPER nor any of its Principal Owners shall directly or indirectly (through a member of the Immediate Family of DEVELOPER or a Principal Owner of DEVELOPER, or otherwise) for a period of two (2) years commencing on the effective date of such termination or expiration or the date on which DEVELOPER ceases to conduct its activities hereunder, whichever is later:

(1) have any interest as a disclosed or beneficial owner in any Competitive Business located or operating:

(a) within a five (5) mile radius of any UNIT in operation or under development in the Development Area on the effective date of termination or expiration of this Agreement; or

(b) within a five (5) mile radius of any other UNIT in operation or under development on the effective date of termination or expiration of this Agreement; or

(c) within the Development Area; or

(d) within the state(s) where the Development Area is located; or

(2) perform services as a director, officer, manager, employee, consultant, representative, agent or otherwise for any Competitive Business located or operating:

(a) within a five (5) mile radius of any UNIT in operation or under development in the Development Area on the effective date of termination or expiration of this Agreement; or

(b) within a five (5) mile radius of any other UNIT in operation or under development on the effective date of termination or expiration of this Agreement; or

(c) within the Development Area; or

(d) within the state(s) where the Development Area is located; or

(3) divert or attempt to divert any business or any customers of any UNIT to

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any Competitive Business; or

(4) employ or seek to employ any person who is employed by COMPANY, its Affiliates or by any other developer, franchise owner or license owner of COMPANY, nor induce nor attempt to induce any such person to leave said employment without the prior written consent of such person's employer.

The restrictions of Subparagraph (1) of this Paragraph D. will not be applicable to the ownership of shares of a class of securities listed on a stock exchange or traded on the over-the-counter market and quoted by a national inter-dealer quotation system that represent less than three percent (3%) of the number of shares of that class of securities issued and outstanding nor shall they be construed to prohibit DEVELOPER, any Principal Owner of Developer or any member of the Immediate Family of DEVELOPER or any Principal Owner from having a direct or indirect Ownership Interest in any UNIT, development agreements or franchise agreements for the development or operation of UNITS, or any entity owning, controlling or operating UNITS, or from providing services to UNITS pursuant to other agreements with COMPANY. Furthermore, the restrictions of this Paragraph D. shall not prohibit DEVELOPER, any Principal Owner of DEVELOPER, or (to the extent of such person is an individual) any member of the Immediate Family of DEVELOPER or a Principal Owner of DEVELOPER from performing services for or having an Ownership Interest in a Permitted Competitive Business, or from conducting customary promotion and advertising of a Permitted Competitive Business.

16.E. EFFECT ON COMMISSARIES.

It is understood and agreed that the termination or expiration of the Development Term or the Agreement Term shall not affect the operation of the Commissaries which shall continue on the terms of this Agreement. DEVELOPER's right and obligation to operate a Commissary pursuant to this Agreement shall expire or terminate solely as set out in Section 5 of this Agreement.

16.F. CONTINUING OBLIGATIONS.

All obligations of COMPANY and DEVELOPER under this Agreement which expressly or by their nature survive or are intended to survive the termination of this Agreement or expiration of the Agreement Term shall continue in full force and effect subsequent to and notwithstanding its expiration or termination and until they are satisfied in full or by their nature expire.

17. INDEPENDENT CONTRACTORS/INDEMNIFICATION.

It is understood and agreed by the parties hereto that this Agreement does not create a fiduciary relationship between them, that COMPANY and DEVELOPER are and shall be

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independent contractors, and that nothing in this Agreement is intended to make either party a general or special agent, joint venturer, partner, or employee of the other for any purpose. DEVELOPER shall conspicuously identify itself in all dealings with customers, suppliers, vendors, public officials, DEVELOPER personnel, and others as a developer of UNITS licensed by COMPANY and shall conspicuously and prominently place such other notices of independent ownership on such forms, business cards, stationery, advertising, and such other materials as COMPANY may require from time to time.

DEVELOPER agrees to defend and hold COMPANY, its Affiliates and their respective shareholders, directors, officers, employees, agents, successors and assignees harmless against and to reimburse them for:

(a) all claims, losses, obligations, damages and taxes described in this Section;

(b) any and all claims, losses, damages and liabilities of customers and others directly or indirectly arising out of this Agreement, the development or operation of any Stores pursuant to this Agreement or the development and operation of Commissaries pursuant to this Agreement (including, without limitation, breach or violation of any agreement, contract or commitment by DEVELOPER resulting from DEVELOPER's execution and delivery of this Agreement or performance of any of its obligations hereunder or liabilities asserted by Owners or employees, agents or other representatives of DEVELOPER arising in connection with training provided by COMPANY or its Affiliates or designees or otherwise);

(c) the conduct of Catering Service or Delivery Service

(d) the operation of Special Distribution Arrangements;

(e) unauthorized activities conducted in association with the Marks; or

(f) the transfer of any interest in this Agreement, any of DEVELOPER Stores, to the extent that such claims, obligations, damages, losses or liabilities do not arise solely from the gross negligence or wrongful conduct of COMPANY.

For purposes of this indemnification, "claims" shall mean and include all obligations, actual, consequential, special, and punitive damages and costs reasonably incurred in the defense of any such claim against COMPANY or amounts paid and costs reasonably incurred in the settlement of any such claims, including, without limitation, reasonable accountants', attorneys', attorney assistants', arbitrators' and expert witness fees, cost of investigation and proof of facts, court costs, other litigation expenses, and travel and living expenses. COMPANY shall have the right to defend any such claim against it in such manner as COMPANY deems appropriate or

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desirable in its sole discretion. This indemnity shall continue in full force and effect subsequent to and notwithstanding the expiration or termination of this Agreement.

18. ENFORCEMENT.

18.A. SEVERABILITY AND SUBSTITUTION OF VALID PROVISIONS.

If any provision of this Agreement relating to the in-term exclusive dealing covenants is declared or made invalid or unenforceable by judicial action, legislation or other government action, COMPANY may, if it believes in its sole discretion that the continuation of this Agreement would not be in its best interests, terminate this Agreement effective upon sixty (60) days' prior written notice to DEVELOPER.

All other provisions of this Agreement are severable and this Agreement shall be interpreted and enforced as if all completely invalid or unenforceable provisions were not contained herein and partially valid and enforceable provisions shall be enforced to the extent valid and enforceable. To the extent the post-transfer restrictive covenants or post-termination/post-expiration restrictive covenants contained herein are deemed unenforceable by virtue of their scope in terms of geographic area, business activity prohibited, or length of time, but may be made enforceable by reductions or alterations of either or any thereof, DEVELOPER and COMPANY agree that same shall be enforced to the fullest extent permissible under the laws and public policies applied in the jurisdiction in which enforcement is sought. If any applicable and binding law or rule of any jurisdiction requires a greater prior notice of the termination of this Agreement than is required hereunder, or the taking of some other action not required hereunder, or if under any applicable and binding law or rule of any jurisdiction, any provision of this Agreement or any specification, standard or operating procedure prescribed by COMPANY is invalid or unenforceable, the prior notice and/or other action required by such law or rule shall be substituted for the comparable provisions hereof, and COMPANY shall have the right, in its sole discretion, to modify such invalid or unenforceable provision, specification, standard or operating procedure to the extent required to be valid and enforceable. Such modifications to this Agreement shall be effective only in such jurisdiction and shall be enforced as originally made and entered into in all other jurisdictions.

18.B. WAIVER OF OBLIGATIONS.

COMPANY and DEVELOPER may by written instrument unilaterally waive or reduce any obligation of or restriction upon the other under this Agreement, effective upon delivery of written notice thereof to the other or such other effective date stated in the notice of waiver. Whenever this Agreement requires COMPANY's prior approval or consent, DEVELOPER shall make a timely written request therefor and such approval shall be obtained in writing.

With respect to this Agreement, the Franchise Agreements, the License Agreements, the

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relationship of the parties, the DEVELOPER Stores, Catering Service, Delivery Service, Special Distribution Arrangements or any other matter, COMPANY makes no representations, warranties or guarantees upon which DEVELOPER may rely, and assumes no liability or obligation to DEVELOPER, by granting any waiver, approval, or consent to DEVELOPER, or by reason of any neglect, delay, or denial of any request therefor. Any waiver granted by COMPANY: (1) shall be without prejudice to any other rights COMPANY may have, (2) will be subject to continuing review by COMPANY, and (3) as to continuing waivers, may be revoked prospectively, in COMPANY's sole discretion, at any time and for any reason, effective upon delivery to DEVELOPER of ten (10) days' prior written notice.

COMPANY and DEVELOPER shall not be deemed to have waived or impaired any right, power or option reserved by this Agreement (including, without limitation, the right to demand full compliance with every term, condition and covenant in this Agreement, or to declare any breach thereof to be a default and to terminate this Agreement prior to the expiration of its term), by virtue of any:

(i) custom or practice of the parties at variance with the terms hereof; or

(ii) failure, refusal, or neglect of COMPANY or DEVELOPER to exercise any right under this Agreement or to insist upon full compliance by the other with its obligations hereunder, including, without limitation, any mandatory specification, standard or operating procedure; or

(iii) waiver, forbearance, delay, failure, or omission by COMPANY to exercise any right, power, or option, whether of the same, similar or different nature, with respect to any UNIT or any development or franchise agreement therefor; or

(iv) grant of a License Agreement to DEVELOPER; or

(v) the acceptance by COMPANY of any payments from DEVELOPER after any breach of this Agreement.

Neither COMPANY nor DEVELOPER shall be liable for loss or damage or deemed to be in breach of this Agreement if its failure to perform its obligations results from any of the following and is not caused by the non-performing party:

(vi) acts of God; or

(vii) acts of war or insurrection; or

73

(viii) strikes, lockouts, boycotts, fire and other casualties.

Any delay resulting from any of said causes shall extend the time allowed for performance accordingly or excuse performance, in whole or in part, as may be reasonable for the Store(s) directly affected thereby, except that such causes shall not excuse payment of amounts owed at the time of such occurrence or payment of any fees thereafter nor otherwise affect the Development Schedule or the development of other UNITS to be developed under this Agreement, and as soon as performance is possible the non-performing party shall immediately resume performance and, in no event, shall non-performance be excused for more than six (6) months.

18.C. INJUNCTIVE RELIEF.

Nothing in this Agreement shall bar COMPANY's right to seek specific performance of the provisions of this Agreement and injunctive relief against threatened conduct that will cause it loss or damages under customary equity rules, including applicable rules for obtaining restraining orders and preliminary injunctions. DEVELOPER agrees that COMPANY may obtain such injunctive relief in addition to such further or other relief as may be available at law or in equity. DEVELOPER agrees that COMPANY will not be required to post a bond to obtain any injunctive relief and that DEVELOPER's only remedy if an injunction is entered against DEVELOPER will be the dissolution of that injunction, if warranted, upon due hearing (all claims for damages by reason of the wrongful issuance of such injunction being expressly waived hereby). Any such action shall be brought as provided in Paragraph G of this Section.

18.D. RIGHTS OF PARTIES ARE CUMULATIVE.

The rights of COMPANY and DEVELOPER hereunder are cumulative and no exercise or enforcement by COMPANY or DEVELOPER of any right or remedy hereunder shall preclude the exercise or enforcement by COMPANY or DEVELOPER of any other right or remedy hereunder or to which COMPANY or DEVELOPER is entitled by law.

18.E. COSTS AND LEGAL FEES.

If COMPANY engages legal counsel in connection with any failure by DEVELOPER to comply with this Agreement, DEVELOPER shall reimburse COMPANY for costs and expenses incurred by COMPANY, including, without limitation, reasonable accountants', attorneys', attorneys assistants', arbitrators' and expert witness fees, cost of investigation and proof of facts, court costs, other litigation expenses and travel and living expenses, whether incurred prior to, in preparation for, in contemplation of or in connection with the filing of any judicial or arbitration proceeding to enforce this Agreement.

74

18.F. GOVERNING LAW.

EXCEPT TO THE EXTENT GOVERNED BY THE UNITED STATES TRADEMARK ACT OF 1946 (LANHAM ACT, 15 U.S.C. SECTIONS 1051 ET SEQ.), THIS AGREEMENT AND THE RELATIONSHIP BETWEEN THE PARTIES HERETO SHALL BE GOVERNED BY AND CONSTRUED IN ACCORDANCE WITH THE INTERNAL LAWS OF THE STATE OF COLORADO EXCEPT THAT SUCH STATE'S CHOICE OF LAW AND CONFLICT OF LAW RULES SHALL NOT APPLY AND ANY FRANCHISE REGISTRATION, DISCLOSURE, RELATIONSHIP OR SIMILAR STATUTE WHICH MAY BE ADOPTED BY THE STATE OF COLORADO SHALL NOT APPLY UNLESS ITS JURISDICTIONAL REQUIREMENTS ARE MET INDEPENDENTLY WITHOUT REFERENCE TO THIS PARAGRAPH.

18.G. CONSENT TO JURISDICTION/CHOICE OF FORUM.

DEVELOPER AGREES THAT DEVELOPER SHALL, AND COMPANY MAY, AT ITS OPTION, INSTITUTE ANY ACTION ARISING OUT OF OR RELATING TO THIS AGREEMENT IN ANY STATE COURT OF GENERAL JURISDICTION IN JEFFERSON COUNTY, COLORADO OR THE UNITED STATES FEDERAL DISTRICT COURT FOR THE DISTRICT OF COLORADO, OR THE STATE COURT OF GENERAL JURISDICTION OR UNITED STATES FEDERAL DISTRICT COURT NEAREST TO COMPANY'S EXECUTIVE OFFICE AT THE TIME SUCH ACTION IS FILED. DEVELOPER IRREVOCABLY SUBMITS TO THE JURISDICTION OF ANY SUCH COURT AND WAIVES ANY OBJECTION IT MAY HAVE TO EITHER THE JURISDICTION OR VENUE OF ANY SUCH COURT.

18.H. LIMITATIONS OF CLAIMS.

EXCEPT FOR CLAIMS BROUGHT BY COMPANY WITH REGARD TO DEVELOPER'S OBLIGATIONS TO MAKE PAYMENTS TO COMPANY PURSUANT TO THIS AGREEMENT OR TO INDEMNIFY COMPANY PURSUANT TO SECTION 17, ANY AND ALL CLAIMS ARISING OUT OF OR RELATING TO THIS AGREEMENT OR THE RELATIONSHIP OF DEVELOPER AND COMPANY PURSUANT HERETO SHALL BE BARRED UNLESS AN ACTION IS COMMENCED WITHIN: (1) TWO
(2) YEARS FROM THE DATE ON WHICH THE ACT OR EVENT GIVING RISE TO THE CLAIM OCCURRED, OR (2) ONE (1) YEAR FROM THE DATE ON WHICH DEVELOPER OR COMPANY KNEW OR SHOULD HAVE KNOWN, IN THE EXERCISE OF REASONABLE DILIGENCE, OF THE FACTS GIVING RISE TO SUCH CLAIMS, WHICHEVER OCCURS FIRST.

75

18.I. WAIVER OF PUNITIVE DAMAGES.

COMPANY AND DEVELOPER HEREBY WAIVE TO THE FULLEST EXTENT PERMITTED BY LAW, ANY RIGHT OR CLAIM FOR ANY PUNITIVE, EXEMPLARY, CONSEQUENTIAL OR SPECULATIVE DAMAGES AGAINST THE OTHER AND AGREE THAT IN THE EVENT OF A DISPUTE BETWEEN THEM, EXCEPT AS OTHERWISE PROVIDED HEREIN, EACH SHALL BE LIMITED TO THE RECOVERY OF ACTUAL DAMAGES SUSTAINED BY IT.

18.J. WAIVER OF JURY TRIAL.

COMPANY AND DEVELOPER IRREVOCABLY WAIVE TRIAL BY JURY ON ANY ACTION, PROCEEDING OR COUNTERCLAIM, WHETHER AT LAW OR IN EQUITY, BROUGHT BY EITHER OF THEM.

18.K. BINDING EFFECT.

This Agreement is binding upon the parties hereto and their respective executors, administrators, heirs, assigns, and successors in interest, and shall not be modified except by written agreement signed by both DEVELOPER and COMPANY.

18.L. CONSTRUCTION.

The preambles and exhibits are a part of this Agreement, this Agreement constitutes the entire agreement of the parties, and there are no other oral or written understandings or agreements between COMPANY and DEVELOPER relating to the subject matter of this Agreement. Except as otherwise set forth herein, nothing in this Agreement is intended, nor shall be deemed, to confer any rights or remedies upon any person or legal entity not a party hereto. The headings of the several sections and paragraphs hereof are for convenience only and do not define, limit, or construe the contents of such sections or paragraphs. The term "DEVELOPER" as used in this Agreement is applicable to one or more persons or entities as the case may be, and the singular usage includes the plural and the masculine and neuter usages include each other and the feminine.

If two or more persons are at any time DEVELOPER hereunder, whether or not as partners or joint venturers, their obligations and liabilities to COMPANY shall be joint and several. This Agreement shall be executed in multiple copies, each of which shall be deemed an original.

18.M. REASONABLENESS; APPROVALS.

COMPANY and DEVELOPER agree to act reasonably in all dealings with each other

76

pursuant to this Agreement. Whenever the consent or approval of either party is required or contemplated hereunder, the party whose consent or approval is required agrees not to unreasonably withhold the same, unless expressly subject to such party's sole discretion pursuant to the terms of this Agreement.

19. NOTICES AND PAYMENTS.

All written notices and reports permitted or required to be delivered by the provisions of this Agreement or of the Development Manual shall be deemed so delivered at the time delivered by hand, one (1) business day after transmission by facsimile with proof of receipt, one (1) business day after being placed in the hands of a commercial courier service for overnight delivery, or three (3) business days after placement in the United States Mail by Registered or Certified Mail, Return Receipt Requested, postage prepaid and properly addressed. Unless otherwise notified in writing, all notices, reports and/or payments to COMPANY shall be sent to COMPANY at 14123 Denver West Parkway, Golden, Colorado 80401, to the attention of the Vice President, Franchise Development, with a copy to Vice President, General Counsel, or its most current principal business address of which DEVELOPER has been notified. Notices to DEVELOPER shall be sent to DEVELOPER at the address shown on the first page of this Agreement or to DEVELOPER's most current principal business address of which COMPANY has been notified, as applicable. All payments and reports required by this Agreement shall be directed to COMPANY at the above address, or to such other persons and places as COMPANY may direct from time to time. Any required payment or report not actually received by COMPANY during regular business hours on the date due (or postmarked by postal authorities at least two (2) days prior thereto) shall be deemed delinquent.

IN WITNESS WHEREOF, the parties hereto have executed and delivered this Agreement in multiple originals on the day and year first above written and COMPANY has accepted this Agreement in Jefferson County, Colorado.

EINSTEIN/NOAH BAGEL CORP.               EINSTEIN/NOAH BAGEL PARTNERS, L.P.
-------------------------------------   -------------------------------------
COMPANY                                 DEVELOPER

                                        By:  Einstein/Noah Bagel Partners, Inc.
                                        Its: General Partner


By:                                     By:
     --------------------------------      ----------------------------------
         Paul A. Strasen

Its:     Sr. Vice President             Its:
     --------------------------------       ---------------------------------

77

EXHIBIT A
TO THE DEVELOPMENT AGREEMENT
BY AND BETWEEN EINSTEIN/NOAH BAGEL CORP.
AND
EINSTEIN/NOAH BAGEL PARTNERS, L.P.
DATED ______________________

CATERING RIDER


CATERING RIDER

THIS RIDER is made as of this _________ day of , 19___ by and between EINSTEIN/NOAH BAGEL CORP., a Delaware corporation ("COMPANY"), and ________ __________________________________________________, a _________________________ ("DEVELOPER"), and is attached to and incorporated into the Einstein/Noah Bagel Corp. Franchise Agreement or License Agreement by and between COMPANY and DEVELOPER (the "Agreement") dated as of ____________________. All capitalized terms not defined in this Rider shall have the respective meanings set forth in the Agreement. To the extent that the terms of this Rider are inconsistent with any of the terms of the Agreement, the terms of this Rider shall supersede and govern.

1. CATERING SERVICE. DEVELOPER agrees that, within ( ) days after the execution date of this Rider and thereafter during the remainder of the term of the Agreement, subject to earlier termination by COMPANY as provided below in this Rider, DEVELOPER will offer and provide Catering Service (defined below) from the Stores or, if required by COMPANY in its sole discretion, from a catering facility ("CATERING FACILITY") to customers located within the geographic area described in Schedule A attached hereto ("CATERING AREA"). As used herein, "Catering Service" shall mean the delivery of Products prepared at the Stores or a Catering Facility to customers in the Catering Area, where (a) such Products are intended to serve fifteen (15) or more persons, or (b) in addition to the delivery of Products, DEVELOPER provides ancillary services to a customer at a location within the Catering Area, including, by way of example and without limitation, setting up for serving or other distribution of Products. The Stores or the Catering Facility, whichever is used for the conduct of Catering Service by DEVELOPER, shall be referred to herein as the "Catering Location" and shall be identified in Schedule A attached hereto immediately after COMPANY approves such Catering Facility in writing pursuant to the requirements of Paragraph 2 below. DEVELOPER acknowledges and agrees that Catering Service shall not include Delivery Service, as defined in the Agreement. DEVELOPER, at its sole expense, shall take such actions (including, without limitation, constructing such improvements and acquiring fixtures, equipment, vehicles, and other materials and supplies) and obtain such permits as are required to commence Catering Service from the Catering Location within the (___) day period specified above.

2. CATERING SERVICE STANDARDS. DEVELOPER agrees to provide Catering Service in accordance with the standards, specifications and procedures for Catering Service which COMPANY prescribes, and may change from time to time in its sole discretion, in the Manuals or otherwise in writing, including, without limitation, requirements for catering vehicles (owned and non-owned), training and conduct of personnel involved in Catering Service, design, layout, equipment, fixtures, furniture, signage, product packaging, materials and supplies, and COMPANY's prototype plans and layout for a Catering Location.

A-1

In particular, and without limiting the foregoing, DEVELOPER shall:

a. require all catering drivers to strictly comply with all regulations, laws and ordinances applicable to the operation of motor vehicles and use due care, taking into consideration road conditions, when performing catering services;

b. require all catering drivers to maintain adequate motor vehicle liability insurance that complies with all applicable laws and regulations and that extends to the operation of a motor vehicle for use for commercial delivery;

c. maintain or cause drivers to maintain all catering vehicles in good and safe operating condition in full compliance with all applicable laws and regulations;

d. conduct initial and periodic (at least once every six months) driving record checks on all catering drivers;

e. require all catering drivers to possess and maintain valid drivers licenses and driving records free of disqualifying violations;

f. suspend, or where appropriate under COMPANY's specifications and standards as in effect from time to time, terminate any catering driver who does not conform to COMPANY's standards and specifications for Catering Service; and

g. obtain and maintain all licenses, permits and other governmental approvals necessary or advisable for the provision of Catering Services, and the conduct of such Catering Service in a manner which complies with all sanitary, safety and food preparation and holding period standards.

DEVELOPER shall maintain the condition and appearance of, and perform maintenance with respect to, the Catering Location, catering vehicles, furniture, fixtures and equipment used in connection with the provision of Catering Service in accordance with COMPANY's standards, specifications and procedures, and consistent with the image of UNITS and related facilities as first class, clean, sanitary, attractive and efficiently operated food service businesses.

3. COMPANY'S REVIEW AND APPROVAL OF THE CATERING FACILITY. DEVELOPER shall comply with COMPANY's specifications and requirements regarding site selection (if applicable), development and construction of the Catering Facility. DEVELOPER shall promptly submit to COMPANY after the execution date of this Rider a complete site evaluation report and feasibility analysis (the "CATERING FACILITY SITE PACKAGE") on COMPANY's specified form (containing such commercial and other information and photographs as COMPANY may require from time to time) for the site at which DEVELOPER proposes and intends in good faith to establish and operate the Catering Facility and which DEVELOPER reasonably believes to conform to certain minimum site criteria for catering facilities established by COMPANY from

A-2

time to time in its sole discretion. In approving or disapproving any proposed site for the Catering Facility, COMPANY will consider such matters as it deems material, including, without limitation, the effect Catering Service will have on the carry-out and on-premises dining services and Delivery Service (if any) conducted at or from the STORE, traffic patterns, parking, the predominant character of the neighborhood, the nature of other businesses in proximity to the site, and other commercial characteristics (including the purchase price or rental obligations and other lease terms for the proposed site, if applicable) and the size, appearance, and other physical characteristics of the proposed site.

COMPANY will approve or disapprove a proposed site for the Catering Facility by delivery of written notice to DEVELOPER. COMPANY agrees to exert its best efforts to deliver such notification to DEVELOPER within twenty (20) days after receipt by COMPANY of a complete Catering Facility Site Package and such other materials requested by COMPANY from time to time, containing all information required by COMPANY. COMPANY shall have the right in its sole discretion to approve or disapprove a proposed site for the Catering Facility, and DEVELOPER acknowledges and agrees that COMPANY shall have no liability therefor. Notwithstanding any other provision of this Rider, COMPANY's failure to provide DEVELOPER with notice of its approval or disapproval of one or more proposed sites shall in no event constitute a waiver of COMPANY's right to approve or disapprove the site for the Catering Facility.

4. COMPANY'S RIGHT TO TERMINATE THE AGREEMENT OR CATERING SERVICE. If DEVELOPER fails to provide Catering Service as required pursuant to this Rider, DEVELOPER acknowledges and agrees COMPANY shall have the right to terminate (a) the Agreement pursuant to and in accordance with the terms specified in Section 3.C. of the Agreement, or (b) DEVELOPER's right to provide Catering Service, among other rights, pursuant to and in accordance with the terms specified in Section 18.B(8)(b) of the Agreement. If COMPANY terminates DEVELOPER's right to perform Catering Service pursuant to this Paragraph 4, COMPANY or its designee will have the right to offer Catering Service within the Territory of the STORE from and after COMPANY's delivery of written notice of such termination to DEVELOPER.

Notwithstanding the foregoing, COMPANY reserves the right, at any time and in its sole discretion, with or without cause and regardless of the investment made by DEVELOPER in establishing and conducting Catering Service or the length of time DEVELOPER has offered Catering Service: (1) to reduce, modify or expand the Catering Area, effective upon COMPANY's written notice to DEVELOPER, provided, however, that if a reduction or modification of the Catering Area amounts to a termination of substantially all of DEVELOPER's rights to provide such services (except in the case of the exercise by COMPANY of its remedies under Section 18.C of this Agreement), such reduction or modification shall not be effective until 90 days after COMPANY's written notice to DEVELOPER; or (2) to suspend or terminate DEVELOPER's right to offer Catering Service, effective one hundred eighty (180) days after COMPANY's written notice to DEVELOPER (in

A-3

which case, DEVELOPER will not file any orders for Catering Service after the expiration of such one hundred eighty (180) day period). In the event of such suspension or termination, COMPANY reserves the right to require DEVELOPER to reinstate Catering Service upon fifteen (15) days' prior written notice to DEVELOPER.

IN WITNESS WHEREOF, the parties hereto have executed and delivered this Rider in multiple originals as of the date of the Agreement.

--------------------------------             ----------------------------------
COMPANY                                      DEVELOPER


By:                                          By:
    ----------------------------                  ----------------------------
Its:                                         Its:
    ----------------------------                  ----------------------------

A-4

SCHEDULE A
TO THE CATERING RIDER
TO THE EINSTEIN/NOAH BAGEL CORP.
DEVELOPMENT AGREEMENT
BY AND BETWEEN EINSTEIN/NOAH BAGEL CORP.
AND EINSTEIN/NOAH BAGEL PARTNERS, L.P.
DATED ________________

CATERING AREA AND CATERING FACILITY

1. CATERING AREA. The Catering Area will be as follows:

, provided that COMPANY may, at any time and in its sole discretion, with or without cause and regardless of the investment made by DEVELOPER in establishing and conducting Catering Service or the length of time DEVELOPER has offered Catering Service, reduce, modify or expand the Catering Area.

2. CATERING FACILITY. The Catering Facility will be located at the following address:



INITIALS:

COMPANY:

DEVELOPER:

A-1

EXHIBIT B
TO THE DEVELOPMENT AGREEMENT
BY AND BETWEEN EINSTEIN/NOAH BAGEL CORP.
AND
EINSTEIN/NOAH BAGEL PARTNERS, L.P.
DATED ______________________

DELIVERY RIDER


DELIVERY RIDER

THIS RIDER is made as of this __________ day of , 19___ by and between EINSTEIN/NOAH BAGEL CORP., a Delaware corporation ("COMPANY"), and ___________ ____________________________________________________, a ______________________ ("DEVELOPER"), and is attached to and incorporated into the Einstein/Noah Bagel Corp. Franchise Agreement or License Agreement by and between COMPANY and DEVELOPER (the "AGREEMENT") dated as of _____________________. All capitalized terms not defined in this Rider shall have the respective meanings set forth in the Agreement. To the extent that the terms of this Rider are inconsistent with any of the terms of the Agreement, the terms of this Rider shall supersede and govern.

1. DELIVERY SERVICE. DEVELOPER agrees that, within ( ) days after the execution date of this Rider and thereafter during the remainder of the term of the Agreement, subject to earlier termination by COMPANY as provided below in this Rider, DEVELOPER will offer and provide Delivery Service (defined below) from the Stores or, if required by COMPANY its sole discretion, from a separate delivery facility approved by COMPANY in writing ("DELIVERY FACILITY"), to customers located within the geographic area described in Schedule A attached hereto ("DELIVERY AREA"). As used herein, "DELIVERY SERVICE" shall mean the delivery of Products prepared at the Store or a Delivery Facility to customers in the Delivery Area, where (a) such Products are intended to serve fewer than fifteen (15) persons, and (b) such service involves the provision of no services other than the delivery of Products to a customer at a location within the Delivery Area. DEVELOPER acknowledges and agrees that Delivery Service shall not include Catering Service, as defined in the Agreement. DEVELOPER, at its sole expense, shall take such actions (including, without limitation, constructing such improvements and acquiring fixtures, equipment, delivery vehicles, and other materials and supplies) and obtain such permits as required to commence Delivery Service within the _______ _________________ (__________ ) day period specified above.

2. DELIVERY SERVICE STANDARDS. DEVELOPER agrees to provide Delivery Service in accordance with the standards, specifications and procedures for Delivery Service which COMPANY prescribes, and which COMPANY may change from time to time in its sole discretion, in the Manuals or otherwise in writing, including, without limitation, requirements for delivery drivers, delivery vehicles (owned and non-owned), delivery response time, training of personnel involved in Delivery Service, design, layout, equipment, fixtures, signage, product packaging, materials and supplies, and COMPANY's prototype plans and layout for a delivery staging area within a UNIT or for a Delivery Facility, if any, approved by COMPANY.

In particular, and without limiting the foregoing, DEVELOPER shall:

a. require all delivery drivers to strictly comply with all regulations, laws and ordinances applicable to the operation of motor vehicles and use due care, taking into

B-1

consideration road conditions, when performing delivery services;

b. require all delivery drivers to maintain adequate motor vehicle liability insurance that complies with all applicable laws and regulations and that extends to the operation of a motor vehicle for use for commercial delivery;

c. maintain or cause drivers to maintain all delivery vehicles in good and safe operating condition in full compliance with all applicable laws and regulations;

d. conduct initial and periodic (at least once every six months) driving record checks on all delivery drivers;

e. not guarantee to customers delivery within any specified time or advertise or promote refunds or discounts for DEVELOPER's failure to deliver within any specified time;

f. require all delivery drivers to possess and maintain valid drivers licenses and driving records free of disqualifying violations; and

g. suspend, or where appropriate under COMPANY's specifications and standards as in effect from time to time, terminate any delivery driver who does not conform to COMPANY's standards and specifications for Delivery Service.

DEVELOPER shall maintain the condition and appearance of, and perform maintenance with respect to the delivery vehicles, facilities, fixtures and equipment used in connection with the provision of Delivery Service in accordance with COMPANY's standards, specifications and procedures, and consistent with the image of UNITS as first class, clean, sanitary, attractive and efficiently operated food service businesses.

3. COMPANY'S RIGHT TO TERMINATE THE AGREEMENT OR DELIVERY SERVICE. If DEVELOPER fails to provide Delivery Service as required pursuant to this Rider, DEVELOPER acknowledges and agrees COMPANY shall have the right to terminate (a) the Agreement pursuant to and in accordance with Section 18.B(8)(a) of the Agreement, or (b) DEVELOPER's right to provide Delivery Service, among other rights, pursuant to and in accordance with Section 3.B of the Agreement. If COMPANY terminates DEVELOPER's right to perform Delivery Service pursuant to this Paragraph 3, COMPANY or its designee will have the right to offer Delivery Service within the Development Area from and after COMPANY's delivery of written notice of such termination to DEVELOPER.

Notwithstanding the foregoing, COMPANY reserves the right, at any time and in its sole discretion, with or without cause and regardless of the investment made by DEVELOPER in establishing and conducting Delivery Service or the length of time DEVELOPER has offered Delivery Service: (a) to reduce, modify or expend the Delivery Area, effective upon

B-2

COMPANY's written notice to DEVELOPER, provided, however, that if a reduction or modification of the Delivery Area amounts to a termination of substantially all of DEVELOPER's rights to provide such services (except in the case of the exercise by COMPANY of its remedies under Section 18.C of this Agreement), such reduction or modification shall not be effective until 90 days after COMPANY's written notice to DEVELOPER; or (b) to suspend or terminate DEVELOPER's right to offer Delivery Service, effective one hundred eighty (180) days after COMPANY's written notice to DEVELOPER. In the event of such suspension or termination, COMPANY reserves the right to require DEVELOPER to reinstate Delivery Service upon fifteen (15) days' prior written notice to DEVELOPER.

4. DISPLAY OF MARKS. DEVELOPER is hereby granted a special, limited license to display on delivery vehicles used in the performance of delivery service pursuant to this Rider the Marks and logos in the form and manner specified by COMPANY in the Manuals or otherwise. This license shall expire automatically and without notice upon the expiration or termination of DEVELOPER's right to provide delivery services pursuant to this Rider.

IN WITNESS WHEREOF, the parties hereto have executed and delivered this Rider in multiple originals as of the date of the Agreement.

--------------------------------             ---------------------------------
COMPANY                                      DEVELOPER


By:                                          By:
    ----------------------------                  ----------------------------
Its:                                         Its:
    ----------------------------                  ----------------------------

B-3

SCHEDULE A

TO THE DELIVERY RIDER
TO THE EINSTEIN/NOAH BAGEL CORP. DEVELOPMENT AGREEMENT
BY AND BETWEEN
EINSTEIN/NOAH BAGEL CORP.
AND EINSTEIN/NOAH BAGEL PARTNERS, L.P.
DATED _________________

DELIVERY AREA

1. DELIVERY AREA. The Delivery Area of the Store will be as follows:

, provided that COMPANY may, and DEVELOPER acknowledges and agrees that COMPANY may, at any time and in its sole discretion with or without cause and regardless of the investment made by DEVELOPER in establishing and conducting Delivery Service or the length of time DEVELOPER has offered Delivery Service, reduce, modify or expand the Delivery Area.

INITIALS:

COMPANY:

DEVELOPER:

B-1

EXHIBIT C
TO THE DEVELOPMENT AGREEMENT
BY AND BETWEEN EINSTEIN/NOAH BAGEL CORP.
AND
EINSTEIN/NOAH BAGEL PARTNERS, L.P.
DATED _____________________________

DEVELOPMENT FEE


DEVELOPMENT FEE

1. DEVELOPMENT FEE. The Development Fee referred to in Section 7.A. of this Agreement shall be FOUR MILLION FOUR HUNDRED FIFTEEN THOUSAND DOLLARS ($4,415,000). COMPANY shall credit DEVELOPER for the Development Fees previously paid to COMPANY in the following manner: Colonial Bagels, L.P. - $1,025,000, Great Lakes Bagels, L.P. - $1,125,000, Gulfstream Bagels, L.P. - $990,000, Noah's Pacific, L.L.C. - $825,000 and Sunbelt Bagels, L.L.C. - $450,000; which the parties acknowledge are in the aggregate Four Million Four Hundred Fifteen Thousand Dollars ($4,415,000).

INITIALS:

COMPANY:

DEVELOPER:

C-1

EXHIBIT D
TO THE DEVELOPMENT AGREEMENT
BY AND BETWEEN EINSTEIN/NOAH BAGEL CORP.
AND
EINSTEIN/NOAH BAGEL PARTNERS, L.P.
DATED ______________________

DEVELOPMENT AREA(S)


DEVELOPMENT AREA(S)

The Development Area referred to in Section 2 of this Agreement shall consist of the aggregate of the Sub-Areas described as follows:

SUB-AREA NO. 1 - BOSTON DMA

Barnstable County, MA                  Nantucket County, MA
Belknap County, NH                     Norfolk County, MA
Cheshire County, NH                    Plymouth County, MA
Dukes County, MA                       Rockingham County, NH
Essex County, MA                       Strafford County, NH
Hillsborough County, NH                Suffolk County, MA
Merrimack County, NH                   Windham County, VT
Middlesex County, MA                   Worcester County, MA

SUB-AREA NO. 2 - BURLINGTON/PLATTSBURGH DMA

Addison County, VT                     Grand Isle County, VT
Caledonia County, VT                   Lamoille County, VT
Chittenden County, VT                  Orange County, VT
Clinton County, NY                     Orleans County, VT
Essex County, NY                       Rutland County, VT
Essex County, VT                       Sullivan County, NH
Franklin County, NY                    Washington County, VT
Franklin County, VT                    Windsor County, VT
Grafton County, NH

SUB-AREA NO. 3 - CLEVELAND DMA

Ashland County, OH                     Lorain County, OH
Ashtabula County, OH                   Medina County, OH
Carroll County, OH                     Portage County, OH
Cuyahoga County, OH                    Richland County, OH
Erie County, OH                        Stark County, OH
Geauga County, OH                      Summit County, OH
Holmes County, OH                      Tuscarawas County, OH
Huron County, OH                       Wayne County, OH
Lake County, OH


SUB-AREA NO. 4 - COLUMBUS DMA

Coshocton County, OH                   Madison County, OH
Delaware County, OH                    Marion County, OH
Fairfield County, OH                   Morgan County, OH
Fayette County, OH                     Morrow County, OH
Franklin County, OH                    Perry County, OH
Hardin County, OH                      Pickaway County, OH
Hocking County, OH                     Pike County, OH
Knox County, OH                        Union County, OH
Licking County, OH

SUB-AREA NO. 5 - PITTSBURGH DMA

Allegheny County, PA                   Indiana County, PA
Armstrong County, PA                   Lawrence County, PA
Beaver County, PA                      Monongalia County, WV
Butler County, PA                      Preston County, WV
Clarion County, PA                     Venango County, PA
Fayette County, PA                     Washington County, PA
Forest County, PA                      Westmoreland County, PA
Greene County, PA

SUB-AREA NO. 6 - NEW YORK DMA

Bergen County, NJ                      Nassau County, NY
Bronx County, NJ                       New York County, NY
Dutchess County, NY                    Ocean County, NJ
Essex County, NJ                       Orange County, NY
Fairfield County CT                    Passaic County, NJ
Hudson County, NJ                      Pike County, PA
Hunterdon County, NJ                   Putnam County, NY
Kings County, NY                       Queens County, NY
Middlesex County, NJ                   Richmond County, NY
Monmouth County, NJ                    Rockland County, NY
Morris County, NJ                      Somerset County, NJ


SUB-AREA NO. 6 - NEW YORK DMA - CONT'D.

Suffolk County, NY                     Union County, NJ
Sullivan County, NY                    Warren County, NJ
Sussex County, NJ                      Westchester County, NY
Ulster County, NY

SUB-AREA NO. 7 - MILWAUKEE DMA

Dodge County, WI                       Racine County, WI
Jefferson County, WI                   Sheboygan County, WI
Kenosha County, WI                     Walworth County, WI
Milwaukee County, WI                   Washington County, WI
Ozaukee County, WI                     Waukesha County, WI

SUB-AREA NO. 8 - CHICAGO DMA

Cook County, IL                        Lake County, IL
De Kalb County, IL                     Lake County, IN
DuPage County, IL                      LaPorte County, IN
Grundy County, IL                      LaSalle County, IL
Jasper County, IN                      McHenry County, IL
Kane County, IL                        Newton County, IN
Kankakee County, IL                    Porter County, IN
Kendall County, IL                     Will County, IL

SUB-AREA NO. 9 - DETROIT DMA

Lapeer County, MI                      Oakland County, MI
Livingston County, MI                  St. Clair County, MI
Macomb County, MI                      Washtenaw County, MI
Monroe County, MI                      Wayne County, MI

SUB-AREA NO. 10 - MADISON DMA

Columbia County, WI                    Lafayette County, WI
Dane County, WI                        Marquette County, WI
Grant County, WI                       Richland County, WI
Green County, WI                       Rock County, WI
Iowa County, WI                        Sauk County, WI
Juneau County, WI


SUB-AREA NO. 11 - INDIANAPOLIS DMA

Bartholomew County, IN                 Johnson County, IN
Benton County, IN                      Lawrence County, IN
Blackford County, IN                   Madison County, IN
Boone County, IN                       Marion County, IN
Brown County, IN                       Miami County, IN
Carroll County, IN                     Monroe County, IN
Cass County, IN                        Montgomery County, IN
Clinton County, IN                     Morgan County, IN
Decatur County, IN                     Owen County, IN
Delaware County, IN                    Putnam County, IN
Fountain County, IN                    Randolph County, IN
Grant County, IN                       Rush County, IN
Hamilton County, IN                    Shelby County, IN
Hancock County, IN                     Tippecanoe County, IN
Hendricks County, IN                   Tipton County, IN
Henry County, IN                       Warren County, IN
Howard County, IN                      White County, IN

SUB-AREA NO. 12 - ST. LOUIS DMA

Bond County, IL                        Monroe County, IL
Calhoun County, IL                     Montgomery County, IL
Clinton County, IL                     Montgomery County, MO
Crawford County, MO                    Perry County, MO
Fayette County, IL                     Pike County, MO
Franklin County, MO                    Randolph County, IL
Gasconade County, MO                   St. Charles County, MO
Greene County, IL                      St. Clair County, IL
Iron County, MO                        St. Francois County, MO
Jefferson County, MO                   St. Louis (Independent City), MO
Jersey County, IL                      St. Louis County, MO
Lincoln County, MO                     Ste. Genevieve County, MO
Macoupin County, IL                    Warren County, MO
Madison County, IL                     Washington County, IL
Madison County, MO                     Washington County, MO
Marion County, IL


SUB-AREA NO. 13 - KANSAS CITY DMA

Anderson County, KS                    Henry County, MO
Atchison County, KS                    Jackson County, MO
Bates County, MO                       Johnson County, KS
Brown County, KS                       Johnson County, MO
Carroll County, MO                     Lafayette County, MO
Cass County, MO                        Leavenworth County, KS
Cladwell County, MO                    Linn County, KS
Clay County, MO                        Linn County, MO
Clinton County, MO                     Livingston County, MO
Daviess County, MO                     Miami County, KS
Douglas County, KS                     Pettis County, MO
Franklin County, KS                    Platte County, MO
Gentry County, MO                      Ray County, MO
Grundy County, MO                      Saline County, MO
Harrison County, MO                    Wyandotte County, KS

SUB-AREA NO. 14 - MINNEAPOLIS-ST. PAUL, DULUTH-SUPERIOR, LACROSSE-EAU CLAIRE DMA

Aitkin County, MN                      Douglas County, MN
Anoka County, MN                       Douglas County, WI
Ashland County, WI                     Dunn County, WI
Barron County, WI                      Eau Claire County, WI
Bayfield County, WI                    Gogebic County, MI
Beltrami County, MN                    Goodhue County, MN
Benton County, MN                      Grant County, MN
Big Stone County, MN                   Hennepin County, MN
Buffalo County, WI                     Houston County, MN
Burnett County, WI                     Hubbard County, MN
Carlton County, MN                     Iron County, WI
Carver County, MN                      Isanti County, MN
Cass County, MN                        Itasca County, MN
Chippewa County, MN                    Jackson County, MN
Chippewa County, WI                    Kanabec County, MN
Chisago County, MN                     Jackson County, WI
Cook County, MN                        Kandiyohi County, MN
Cottonwood County, MN                  Koochiching County, MN
Crawford County, WI                    La Crosse County, WI
Crow Wing County, MN                   Lac qui ParleCounty, MN
Dakota County, MN                      Lake County, MN


SUB-AREA NO. 14 - MINNEAPOLIS-ST. PAUL, DULUTH-SUPERIOR,
LACROSSE-EAU CLAIRE DMA - CONT'D.

LeSueur County, MN                     Sherburne County, MN
Lyon County, MN                        Sibley County, MN
McLeod County, MN                      St. Croix County, WI
Meeker County, MN                      St. Louis County, MN
Mille Lacs County, MN                  Stearns County, MN
Monroe County, WI                      Steele County, MN
Morrison County, MN                    Stevens County, MN
Nicollet County, MN                    Swift County, MN
Pepin County, WI                       Todd County, MN
Pierce County, WI                      Tempealeau County, WI
Pine County, MN                        Traverse County, MN
Polk County, WI                        Vernon County, WI
Pope County, MN                        Wabasha County, MN
Ramsey County, MN                      Wadena County, MN
Redwood County, MN                     Waseca County, MN
Renville County, MN                    Washburn County, WI
Rice County, MN                        Washington County, MN
Rusk County, WI                        Winona County, MN
Sawyer County, WI                      Wright County, MN
Scott County, MN                       Yellow Medicine County, MN

SUB-AREA NO. 15 - AUSTIN DMA

Bastrop County, TX                     Lee County, TX
Blanco County, TX                      Llano County, TX
Burnet County, TX                      Mason County, TX
Caldwell County, TX                    Travis County, TX
Fayette County, TX                     Williamson County, TX
Hays County, TX

SUB-AREA NO. 16 - DALLAS DMA

Anderson County, TX                    Dallas County, TX
Bosque County, TX                      Delta County, TX
Collin County, TX                      Denton County, TX
Comanche County, TX                    Ellis County, TX
Cooke County, TX                       Erath County, TX


SUB-AREA NO. 16 - DALLAS DMA - CONT'D.

Fanin County, TX                       Lamar County, TX
Freestone County, TX                   Navarro County, TX
Hamilton County, TX                    Palo Pinto County, TX
Henderson County, TX                   Parker County, TX
Hill County, TX                        Rains County, TX
Hood County, TX                        Rockwall County, TX
Hopkins County, TX                     Somervell County, TX
Hunt County, TX                        Tarrant County, TX
Jack County, TX                        Van Zandt County, TX
Johnson County, TX                     Wise County, TX
Kaufman County, TX

SUB-AREA NO. 17 - HOUSTON DMA

Austin County, TX                      Liberty County, TX
Brazoria County, TX                    Matagorda County, TX
Calhoun County, TX                     Montgomery County, TX
Chambers County, TX                    Polk County, TX
Colorado County, TX                    San Jacinto County, TX
Fort Bend County, TX                   Walker County, TX
Galveston County, TX                   Waller County, TX
Grimes County, TX                      Washington County, TX
Harris County, TX                      Wharton County, TX
Jackson County, TX

SUB-AREA NO. 18 - FT. MYERS/NAPLES DMA

Charlotte County, FL                   Glades County, FL
Collier County, FL                     Hendry County, FL
De Soto County, FL                     Lee County, FL

SUB-AREA NO. 19 - MIAMI/FT. LAUDERDALE DMA

Broward County, FL
Dade County, FL
Monroe County, FL


SUB-AREA NO. 20 - ORLANDO/DAYTONA BEACH/MELBOURNE DMA

Brevard County, FL                     Osceola County, FL
Flagler County, FL                     Seminole County, FL
Lake County, FL                        Sumter County, FL
Marion County, FL                      Volusia County, FL
Orange County, FL

SUB-AREA NO. 21 - TAMPA/ST. PETERSBURG/SARASOTA DMA

Citrus County, FL                      Manatee County, FL
Hardee County, FL                      Pasco County, FL
Hernando County, FL                    Pinellas County, FL
Highlands County, FL                   Polk County, FL
Hillsborough County, FL                Sarasota County, FL

SUB-AREA NO. 22 - WEST PALM BEACH/FT. PIERCE DMA

Indian River County, FL                Palm Beach County, FL
Martin County, FL                      St. Lucie County, FL
Okeechobee County, FL

SUB-AREA NO. 23 - ATLANTA DMA

Banks County, GA                       Douglas County, GA
Barrow County, GA                      Fayette County, GA
Bartow County, GA                      Floyd County, GA
Butts County, GA                       Forsyth County, GA
Carroll County, GA                     Fulton County, GA
Chattooga County, GA                   Gilmer County, GA
Cherokee County, GA                    Gordon County, GA
Clarke County, GA                      Greene County, GA
Clay County, GA                        Gwinnett County, GA
Clayton County, GA                     Habersham County, GA
Cleburne County, AL                    Hall County, GA
Cobb County, GA                        Haralson County, GA
Coweta County, GA                      Heard County, GA
Dawson County, GA                      Henry County, GA
DeKalb County, GA                      Jackson County, GA


SUB-AREA NO. 23 - ATLANTA DMA - CONT'D.

Jasper County, GA                      Putnam County, GA
Lamar County, GA                       Rabun County, GA
Lumpkin County, GA                     Randolph County, AL
Meriwether County, GA                  Rockdale County, GA
Morgan County, GA                      Spalding County, GA
Newton County, GA                      Towns County, GA
Oconee County, GA                      Troup County, GA
Oglethorpe County, GA                  Union County, GA
Paulding County, GA                    Upson County, GA
Pickens County, GA                     Walton County, GA
Pike County, GA                        White County, GA
Polk County, GA

SUB-AREA NO. 24 - CHARLOTTE DMA

Alexander County, NC                   Gaston County, NC
Anson County, NC                       Iredell County, NC
Ashe County, NC                        Lancaster County, SC
Avery County, NC                       Lincoln County, NC
Burke County, NC                       Mecklenberg County, NC
Cabarrus County, NC                    Richmond County, NC
Caldwell County, NC                    Rowan County, NC
Catawba County, NC                     Stanly County, NC
Chester County, SC                     Union County, NC
Chesterfield County, SC                Watauga County, NC
Cleveland County, NC                   York County, SC

SUB-AREA NO. 25 - BALTIMORE DMA

Anne Arundel County, MD                Dorchester County, MD
Baltimore (Ind. City), MD              Harford County, MD
Baltimore County, MD                   Howard County, MD
Caroline County, MD                    Kent County, MD
Carroll County, MD                     Queen Anne's County, MD
Cecil County, MD                       Talbot County, MD


SUB-AREA NO. 26 - WASHINGTON, DC

Alexandria (City of), VA               Jefferson County, WV
Allegany County, PA                    King George County, VA
Arlington County, VA                   Loudoun County, VA
Berkeley County, WV                    Mineral County, WV
Bowie (City of), MD                    Montgomery County, MD
Calvert County, MD                     Morgan County, WV
Charles County, MD                     Page County, VA
Clarke County, VA                      Prince George's County, MD
Culpepper County, VA                   Prince William County, VA
District of Columbia                   Rappahannock County, VA
Fairfax County, VA                     Shenandoah County, VA
Fauquier County, VA                    Spotsylvania County, VA
Franklin County, PA                    St. Mary's County, MD
Frederick County, MD                   Stafford County, VA
Frederick County, VA                   Warren County, VA
Gaithersburg (City of), MD             Washington County, MD
Hampshire County, WV                   Westmoreland County, VA
Hardy County, WV

SUB-AREA NO. 27 - RICHMOND DMA

Amelia County, VA                      Lancaster County, VA
Augusta County, VA                     Louisa County, VA
Brunswick County, VA                   Lunenburg County, VA
Buckingham County, VA                  Madison County, VA
Caroline County, VA                    Middlesex County, VA
Charles City County, VA                Nelson County, VA
Chesterfield County, VA                New Kent County, VA
Cumberland County, VA                  Northumberland County, VA
Dinwiddie County, VA                   Nottoway County, VA
Essex County, VA                       Orange County, VA
Fluvanna County, VA                    Powhatan County, VA
Goochland County, VA                   Prince Edward County, VA
Greensville County, VA                 Prince George County, VA
Hanover County, VA                     Richmond County, VA
Henrico County, VA                     Richmond (Ind. City), VA
King & Queen County, VA                Sussex County, VA
King William County, VA


SUB-AREA NO. 28 - PHILADELPHIA DMA

Atlantic County, NJ                    Gloucester County, NJ
Berks County, PA                       Kent County, DE
Bucks County, PA                       Lehigh County, PA
Burlington County, NJ                  Mercer County, NJ
Camden County, NJ                      Montgomery County, PA
Cape May County, NJ                    New Castle County, DE
Chester County, PA                     Northampton County, PA
Cumberland County, NJ                  Philadelphia County, PA
Delaware County, PA                    Salem County, NJ

SUB-AREA NO. 29 - LOS ANGELES DMA

Inyo County, CA                        San Bernardino County, CA
Kern County, CA                        San Luis Obispo County, CA
Los Angeles County, CA                 Santa Barbara County, CA
Orange County, CA                      Ventura County, CA
Riverside County, CA

SUB-AREA NO. 30 - PORTLAND DMA

Baker County, OR                       Linn County, OR
Benton County, OR                      Marion County, OR
Clackamas County, OR                   Multnomah County, OR
Clark County WA                        Polk County, OR
Clatsop County, OR                     Sherman County, OR
Columbia County, OR                    Skamania County, WA
Cowlitz County, WA                     Tillamook County, OR
Crook County, OR                       Union County, OR
Gilliam County, OR                     Wahkiakum County, WA
Harney County, OR Hood                 Wasco County, OR
River County, OR                       Washington County, OR
Jefferson County, OR                   Wheeler County, OR
Klickitat County, WA                   Yamhill County, OR
Lincoln County, OR


SUB-AREA NO. 31 - SEATTLE/TACOMA DMA

Chelan County, WA                      Mason County, WA
Clallam County, WA                     Pacific County, WA
Grays Harbor County, WA                Pierce County, WA
Island County, WA                      San Juan County, WA
Jefferson County, WA                   Skagit County, WA
King County, WA                        Snohomish County, WA
Kitsap County, WA                      Thurston County, WA
Lewis County, WA                       Whatcom County, WA

SUB-AREA NO. 32 - SACRAMENTO/STOCKTON/MODESTO DMA

Amador County, CA                      San Joaquin County, CA
Calaveras County, CA                   Sierra County, CA
Colusa County, CA                      Solano County, CA
El Dorado County, CA                   Stanislaus County, CA
Nevada County, CA                      Sutter County, CA
Placer County, CA                      Tuolumne County, CA
Plumas County, CA                      Yolo County, CA
Sacramento County, CA                  Yuba County, CA

SUB-AREA NO. 33 - SAN FRANCISCO/OAKLAND/SAN JOSE DMA

Alameda County, CA                     San Benito County, CA
Contra Costa County, CA                San Francisco County, CA
Lake County, CA                        San Mateo County, CA
Marin County, CA                       Santa Clara County, CA
Mendocino County, CA                   Santa Cruz County, CA
Monterey County, CA                    Sonoma County, CA
Napa County, CA

SUB-AREA NO. 34 - FRESNO/VISALIA DMA

Fresno County, CA                      Mariposa County, CA
Kings County, CA                       Merced County, CA
Madera County, CA                      Tulare County, CA

SUB-AREA NO. 35 - PALM SPRINGS DMA

Riverside County, CA (Central portion)


SUB-AREA NO. 36 - SAN DIEGO DMA

SAN DIEGO COUNTY, CA

                  SUB-AREA NO. 37 - PHOENIX

COCONINO COUNTY, AZ                    MARICOPA COUNTY, AZ
GILA COUNTY, AZ                        MOHAVE COUNTY, AZ
GRAHAM COUNTY, AZ                      NAVAJO COUNTY, AZ
GREENLEE COUNTY, AZ                    PINAL COUNTY, AZ
LA PAZ COUNTY, AZ                      YAVAPAI COUNTY, AZ

SUB-AREA NO. 38 - TUCSON

Cochise County, AZ Santa Cruz County, AZ Pima County, AZ

SUB-AREA NO. 39 - ALBUQUERQUE DMA

Apache County, AZ                      Los Alamos County, NM
Archuleta County, CO                   Luna County, NM
Bernalillo County, NM                  McKinley County, NM
Catron County, NM                      Montequma County, CO
Chaves County, NM                      Mora County, NM
Cibola County, NM                      Otero County, NM
Colfax County, NM                      Rio Arriba County, NM
Conejos County, CO                     Roosevelt County, NM
De Baca County, NM                     Sandoval County, NM
Eddy County, NM                        San Juan County, NM
Grant County, NM                       San Miguel County, NM
Guadalupe County, NM                   Santa Fe County, NM
Harding County, NM                     Sierra County, NM
Hidalgo County, NM                     Socorra County, NM
Lincoln County, NM                     Taos County, NM
La Plata County, CO                    Torrance County, NM
Lea County, NM                         Valencia County, NM


SUB-AREA NO. 40 - DENVER

Adams County, CO                       Lake County, CO
Alamosa County, CO                     Lander County, NV
Arapahoe County, CO                    Larimer County, CO
Boulder County, CO                     Lincoln County, CO
Box Butte County, NE                   Logan County, CO
Campbell County, WY                    Mineral County, CO
Chaffee County, CO                     Moffat County, CO
Clear Creek County, CO                 Morgan County, CO
Costilla County, CO                    Park County, CO
Dawes County, NE                       Phillips County, CO
Douglas County, CO                     Pitkin County, CO
Eagle County, CO                       Prowers County, CO
Elbert County, CO                      Rio Blanco County, CO
Eureka County, NV                      Rio Grande County, CO
Fallon County, MT                      Routt County, CO
Garfield County, CO                    Saguache County, CO
Gilpin County, CO                      San Juan County, CO
Grand County, CO                       Sedgewick County, CO
Gunnison County, CO                    Summit County, CO
Hinsdale County, CO                    Washington County, CO
Jackson County, CO                     Weld County, CO
Jefferson County, CO                   Yuma County, CO
Kit Carson County, CO

SUB-AREA NO. 41 - COLORADO SPRINGS

Baca County, CO                        Huerfano County, CO
Bent County, CO                        Kiowa County, CO
Cheyenne County, CO                    Las Animas County, CO
Crowley County, CO                     Otero County, CO
Custer County, CO                      Pueblo County, CO
El Paso County, CO                     Teller County, CO
Fremont County, CO

SUB-AREA NO. 42 - LAS VEGAS

Clark County, NV Lincoln County, NV Nye County, NV


SUB-AREA NO. 43 - SALT LAKE CITY

Bear Lake County, ID                   Oneida County, ID
Beaver County, UT                      Piute County, UT
Box Elder County, UT                   Rich County, UT
Cache County, UT                       Salt Lake County, UT
Carbon County, UT                      San Juan County, UT
Caribou County, ID                     Sanpete County, UT
Daggett County, UT                     Sevier County, UT
Davis County, UT                       Sublette County, WY
Dolores County, CO                     Summit County, UT
Duchesue County, UT                    Sweetwater County, WY
Elko County, NV                        Teton County, WY
Emery County, UT                       Tooele County, UT
Franklin County, ID                    Uinta County, WY
Garfield County, UT                    Uintah County, UT
Grand County, UT                       Utah County, UT
Iron County, UT                        Wasatch County, UT
Juab County, UT                        Washington County, UT
Kane County, UT                        Wayne County, UT
Millard County, UT                     Weber County, UT
Morgan County, UT                      White Pine County, NV


                                            INITIALS:


                                            COMPANY:
                                                     -------------

                                            DEVELOPER:
                                                       -----------


EXHIBIT E
TO THE DEVELOPMENT AGREEMENT
BY AND BETWEEN EINSTEIN/NOAH BAGEL CORP.
AND
EINSTEIN/NOAH BAGEL PARTNERS, L.P.
DATED _________________________

DEVELOPMENT SCHEDULE


DEVELOPMENT SCHEDULE

1. STORE DEVELOPMENT. DEVELOPER agrees to develop a total of EIGHT HUNDRED EIGHTY-THREE (883) Stores in accordance with the terms of this Agreement.

1. DEVELOPMENT OBLIGATIONS. DEVELOPER agrees to have the number of Stores specified below open during each specified "Quarter" shown below and to have open and in operation in each Quarter indicated, the cumulative numbers of Stores shown below:

                               DEVELOPMENT QUOTA/            DEVELOPMENT QUOTA/
      QUARTER                        QUARTER                     CUMULATIVE
      -------                  ------------------            ------------------

12/01/97 - 12/28/97                    20                            20

12/29/97 - 04/19/98                    30                            50

04/20/98 - 07/12/98                    35                            85

07/13/98 - 10/04/98                    55                            140

10/05/98 - 12/27/98                    55                            195

12/28/98 - 04/18/99                    40                            235

04/19/99 - 07/11/99                    45                            280

07/12/99 - 10/03/99                    45                            325

10/04/99 - 12/26/99                    45                            370

12/27/99 - 04/16/00                    40                            410

04/17/00 - 07/09/00                    45                            455

07/10/00 - 10/01/00                    45                            500

10/02/00 - 12/31/00                    45                            545

E-1

                               DEVELOPMENT QUOTA/            DEVELOPMENT QUOTA/
      QUARTER                        QUARTER                     CUMULATIVE
      -------                  ------------------            ------------------
01/01/01 - 04/22/01                    40                            585

04/23/01 - 07/15/01                    45                            630

07/16/01 - 10/07/01                    45                            675

10/08/01 - 12/30/01                    45                            720

12/31/01 - 04/21/02                    40                            760

04/22/02 - 07/14/02                    40                            800

07/15/02 - 10/06/02                    40                            840

10/07/02 - 12/29/02                    43                            883

TOTAL DEVELOPMENT QUOTA FOR THE
DEVELOPMENT AREA (THE "TOTAL
DEVELOPMENT QUOTA"):

883

INITIALS:

COMPANY:

DEVELOPER:

E-2

EXHIBIT F
TO THE DEVELOPMENT AGREEMENT
BY AND BETWEEN EINSTEIN/NOAH BAGEL CORP.
AND
EINSTEIN/NOAH BAGEL PARTNERS, L.P.
DATED ________________

FORM LICENSE AGREEMENT


EINSTEIN/NOAH BAGEL CORP.

LICENSE AGREEMENT


LICENSE OWNER

TABLE OF CONTENTS

SECTION                                                                                                        PAGE
1.       INTRODUCTION AND CERTAIN DEFINITIONS...................................................................  1
         A.       INTRODUCTION..................................................................................  1
         B.       DEFINITIONS...................................................................................  2

2.       GRANT OF LICENSE.......................................................................................  8
         A.       GRANT OF LICENSE; TERM; PRINCIPAL OWNERS' GUARANTY............................................  8
         B.       TERRITORIAL RIGHTS............................................................................  9
         C.       RIGHTS RETAINED BY COMPANY....................................................................  9
         D.       LICENSE OWNER'S OPTION TO PURCHASE CONVERSION SITES........................................... 10

3.       OTHER DISTRIBUTION METHODS............................................................................. 11
         A.       SPECIAL DISTRIBUTION ARRANGEMENTS............................................................. 11
         B.       DELIVERY SERVICE.............................................................................. 12
         C.       CATERING SERVICE.............................................................................. 13

4.       DEVELOPMENT AND OPENING OF THE STORE................................................................... 14
         A.       SITE SELECTION AND LEASE...................................................................... 14
         B.       STORE DESIGN SPECIFICATIONS AND CONSTRUCTION PLANS............................................ 14
         C.       DEVELOPMENT OF THE STORE...................................................................... 14
         D.       EQUIPMENT, FIXTURES, FURNISHINGS AND SIGNS.................................................... 15
         E.       COMPUTER SYSTEM............................................................................... 15
         F.       STORE OPENING................................................................................. 16
         G.       GRAND OPENING PROGRAM......................................................................... 16
         H.       RELOCATION OF THE STORE....................................................................... 17
         I.       FINANCING PLAN................................................................................ 17

5.       TRAINING AND GUIDANCE.................................................................................. 18
         A.       TRAINING...................................................................................... 18
         B.       GUIDANCE AND ASSISTANCE....................................................................... 18
         C.       STORE MANUALS................................................................................. 19

6.       MARKS.................................................................................................. 20
         A.       GOODWILL AND OWNERSHIP OF MARKS............................................................... 20


SECTION                                                                                                        PAGE
         B.       LIMITATIONS ON LICENSE OWNER'S USE OF MARKS................................................... 20
         C.       NOTIFICATION OF INFRINGEMENTS AND CLAIMS...................................................... 20
         D.       DISCONTINUANCE OF USE OF MARKS................................................................ 21
         E.       INDEMNIFICATION OF LICENSE OWNER.............................................................. 21

7.       COPYRIGHTS............................................................................................. 22
         A.       OWNERSHIP OF COPYRIGHTED WORKS................................................................ 22
         B.       LIMITATION ON LICENSE OWNER'S USE OF COPYRIGHTED WORKS........................................ 22
         C.       NOTIFICATION OF INFRINGEMENTS AND CLAIMS...................................................... 23
         D.       DISCONTINUANCE OF USE OF COPYRIGHTED WORKS.................................................... 23

8.       LICENSED PROGRAM AND COMPUTER SYSTEM................................................................... 23
         A.       GRANT OF SOFTWARE LICENSE..................................................................... 23
         B.       SOFTWARE LICENSE FEE.......................................................................... 26
         C.       SOFTWARE SUPPORT SERVICE...................................................................... 26
         D.       SOFTWARE SUPPORT SERVICE FEE.................................................................. 26
         E.       MODIFICATION, ENHANCEMENT,
                  AND REPLACEMENT OF COMPUTER SYSTEM,
                  LICENSED PROGRAM AND SPECIFIED SOFTWARE....................................................... 26
         F.       WARRANTIES AND LIMITATION OF LIABILITY........................................................ 27
         G.       SUBCOMPONENT LICENSES AND THIRD-PARTY LICENSES................................................ 27

9.       CONFIDENTIAL INFORMATION............................................................................... 28

10.      EXCLUSIVE RELATIONSHIP................................................................................. 31

11.      FEES................................................................................................... 32
         A.       INITIAL LICENSE FEE........................................................................... 32
         B.       ROYALTY FEE................................................................................... 32
         C.       DEFINITION OF "ROYALTY BASE REVENUE".......................................................... 33
         D.       INTEREST ON LATE PAYMENTS..................................................................... 33
         E.       APPLICATION OF PAYMENTS....................................................................... 33
         F.       ELECTRONIC FUNDS TRANSFER..................................................................... 33

12.      STORE IMAGE AND OPERATION.............................................................................. 34
         A.       CONDITION AND APPEARANCE OF THE STORE......................................................... 34
         B.       STORE MENU AND SERVICES....................................................................... 36
         C.       APPROVED PRODUCTS, DISTRIBUTORS AND SUPPLIERS................................................. 37

ii

SECTION                                                                                                        PAGE

         D.       SPECIFICATIONS, STANDARDS AND PROCEDURES...................................................... 38
         E.       COMPLIANCE WITH LAWS AND GOOD BUSINESS PRACTICES.............................................. 40
         F.       MANAGEMENT AND PERSONNEL OF THE STORE......................................................... 41
         G.       INSURANCE..................................................................................... 41
         H.       CREDIT CARDS AND OTHER METHODS OF PAYMENT..................................................... 42

13.      ADVERTISING............................................................................................ 43
         A.       MARKETING FUND................................................................................ 43
         B.       LOCAL ADVERTISING FUND........................................................................ 45
         C.       ADVERTISING BY LICENSE OWNER.................................................................. 47

14.      ACCOUNTING, REPORTS AND FINANCIAL STATEMENTS........................................................... 48

15.      INSPECTIONS AND AUDITS................................................................................. 49
         A.       COMPANY'S RIGHT TO INSPECT THE STORE.......................................................... 49
         B.       COMPANY'S RIGHT TO AUDIT...................................................................... 50

16.      TRANSFER............................................................................................... 51
         A.       BY COMPANY.................................................................................... 51
         B.       NONTRANSFERABILITY OF CERTAIN RIGHTS.......................................................... 51
         C.       COMPANY'S RIGHT TO APPROVE TRANSFERS.......................................................... 52
         D.       CONDITIONS FOR APPROVAL OF TRANSFERS.......................................................... 53
         E.       DEATH OR INCAPACITY OF LICENSE OWNER.......................................................... 56
         F.       PUBLIC OR PRIVATE OFFERING.................................................................... 56
         G.       EFFECT OF CONSENT TO TRANSFER................................................................. 58
         H.       COMPANY'S RIGHT OF FIRST REFUSAL.............................................................. 58
         I.       OWNERSHIP STRUCTURE........................................................................... 59
         J.       DELEGATION BY COMPANY......................................................................... 59
         K.       PERMITTED TRANSFERS........................................................................... 59

17.      GRANT OF SUCCESSOR LICENSES............................................................................ 60
         A.       LICENSE OWNER'S RIGHT TO A SUCCESSOR LICENSE.................................................. 60
         B.       NOTICES....................................................................................... 61
         C.       SUCCESSOR LICENSE AGREEMENT/RELEASES.......................................................... 61

18.      TERMINATION OF THE LICENSE............................................................................. 62
         A.       BY LICENSE OWNER.............................................................................. 62
         B.       BY COMPANY.................................................................................... 62
         C.       TERMINATION OF CERTAIN RIGHTS OF LICENSE OWNER................................................ 65

iii

SECTION                                                                                                        PAGE
19.      RIGHTS AND OBLIGATIONS OF COMPANY AND LICENSE
         OWNER UPON TERMINATION OR EXPIRATION OF THE AGREEMENT.................................................. 66
         A.       PAYMENT OF AMOUNTS OWED TO COMPANY............................................................ 66
         B.       MARKS, TRADE DRESS, AND COPYRIGHTED WORKS..................................................... 66
         C.       CONFIDENTIAL INFORMATION...................................................................... 67
         D.       COVENANT NOT TO COMPETE....................................................................... 68
         E.       CONTINUING OBLIGATIONS........................................................................ 69
         F.       COMPANY'S RIGHT TO PURCHASE ASSETS OF THE STORE............................................... 69

20.      RELATIONSHIP OF THE PARTIES/INDEMNIFICATION............................................................ 71
         A.       INDEPENDENT CONTRACTORS....................................................................... 71
         B.       NO LIABILITY FOR ACTS OF OTHER PARTY.......................................................... 71
         C.       TAXES......................................................................................... 71
         D.       INDEMNIFICATION............................................................................... 71

21.      ENFORCEMENT............................................................................................ 72
         A.       SEVERABILITY AND SUBSTITUTION OF VALID PROVISIONS............................................. 72
         B.       WAIVER OF OBLIGATIONS......................................................................... 73
         C.       INJUNCTIVE RELIEF............................................................................. 74
         D.       RIGHTS OF PARTIES ARE CUMULATIVE.............................................................. 74
         E.       COSTS AND LEGAL FEES.......................................................................... 74
         F.       GOVERNING LAW................................................................................. 75
         G.       CONSENT TO JURISDICTION/CHOICE OF FORUM....................................................... 75
         H.       LIMITATIONS OF CLAIMS......................................................................... 75
         I.       WAIVER OF PUNITIVE DAMAGES.................................................................... 75
         J.       WAIVER OF JURY TRIAL.......................................................................... 76
         K.       BINDING EFFECT................................................................................ 76
         L.       CONSTRUCTION.................................................................................. 76
         M.       REASONABLENESS; APPROVALS..................................................................... 76

22.      NOTICES AND PAYMENTS................................................................................... 76

iv

EXHIBITS AND ATTACHMENTS
         EXHIBIT A   -   CATERING RIDER

         EXHIBIT B   -   DELIVERY RIDER

         EXHIBIT C   -   LICENSE OWNER ACKNOWLEDGMENTS AND
                         REPRESENTATIONS STATEMENT

         EXHIBIT D   -   PERMITTED COMPETITIVE BUSINESSES, FORM
                         DEVELOPMENT AGREEMENT (FOR SINGLE-STORE
                         FRANCHISES) AND IDENTITY OF DEVELOPER AND DATE
                         OF DEVELOPMENT AGREEMENT

         EXHIBIT E   -   PRINCIPAL OWNERS, OTHER OWNERS, DESIGNATED
                         PRINCIPAL OWNERS, STORE MANAGER, SUPERVISING
                         OWNERS AND INITIAL CAPITALIZATION

         EXHIBIT F   -   SITE AND TERRITORY

         EXHIBIT G   -   GUARANTY AND ASSUMPTION OF LICENSE OWNER'S OBLIGATIONS

         EXHIBIT H   -   CONFIDENTIALITY AND NON-COMPETE AGREEMENT

         EXHIBIT I   -   AUTHORIZATION AGREEMENT FOR PREARRANGED PAYMENTS
                         (DIRECT DEBITS)

         EXHIBIT J   -   COLLATERAL ASSIGNMENT OF TELEPHONE NUMBERS AND LISTINGS

         EXHIBIT K   -   PRINCIPAL MARKS TO BE USED BY LICENSE OWNER

v

EINSTEIN/NOAH BAGEL CORP.
LICENSE AGREEMENT

THIS AGREEMENT is made and entered into this day of , (the "EFFECTIVE DATE"), by and between EINSTEIN/NOAH BAGEL CORP., a Delaware corporation ("COMPANY"), and LICENSE OWNER (as defined below).

LICENSE OWNER":
a
Principal Address:


1. INTRODUCTION AND CERTAIN DEFINITIONS

1.A. INTRODUCTION

COMPANY and its Affiliates (as defined below) have developed and may continue to develop methods of operating a number of branded retail food service businesses, each with its own concept and operated under its own system and marks referred to in this Agreement as a "UNIT" (defined below), which feature Products (defined below) for carry-out and on-premises dining. In addition to carry-out and on-premises dining, COMPANY may, in its sole discretion, offer to LICENSE OWNER the right to offer Delivery Service (defined below); or Catering Service (defined below) or to operate Special Distribution Arrangements (defined below) in connection with the UNIT. UNITS utilize the Marks (defined below) and operate at locations that feature distinctive food service formats and Trade Dress (defined below) and utilize distinctive business formats, specifications, employee selection and training programs, signs, equipment, layouts, systems, recipes, methods, procedures, software, designs and marketing and advertising standards and formats, all of which COMPANY may modify from time to time in its sole discretion (the "System"). COMPANY operates, and grants licenses to certain qualified parties to own and operate UNITS using the System and the Marks.

LICENSE OWNER has requested that COMPANY grant it a license to own and operate a UNIT at the Site (defined below) using the branded concept, Principal Marks (defined below) and System described in Exhibit K (a "Store"). LICENSE OWNER's request and the Site have been approved by COMPANY in reliance upon all of the representations made in LICENSE OWNER'S application, in LICENSE OWNER's Site Approval Package (as defined in the Development Agreement), during the application process and in the License Owner Acknowledgments and Representations Statement, a copy of which is attached hereto as Exhibit C, which shall be executed by LICENSE OWNER concurrently with this Agreement.

Pursuant to the terms of the Development Agreement (defined below) COMPANY has granted to LICENSE OWNER (referred to in the Development Agreement as "DEVELOPER") the right to acquire the license to own and operate one (1) or more Stores.


1.B. DEFINITIONS

For purposes of this Agreement, the terms listed below have the meanings that follow them. Other terms used in this Agreement are defined in the context in which they occur.

"ACCOUNTING PERIOD" - One of thirteen periods of four consecutive weeks in each fiscal year of COMPANY that is designated by COMPANY as an accounting period of COMPANY.

"AFFILIATE" - Any person or legal entity that directly or indirectly owns or controls COMPANY, that is directly or indirectly owned or controlled by COMPANY, or that is under common control with COMPANY. For purposes of this definition, "control" means the power to direct or cause the direction of the management, policies and operation of an entity.

"BAGEL STORE" - A food service business, including a UNIT, which derives a significant portion of its revenue from the sale of bagels and/or bagel-related products or from any other product or service which is or hereafter becomes a source of a significant portion of the revenue of any UNIT.

"CATERING AREA" - The geographic area in which COMPANY, in its sole discretion, authorizes LICENSE OWNER to provide Catering Service pursuant to a Catering Rider, which area may be the same as, smaller than, larger than or different from the Territory (defined below).

"CATERING RIDER" - The form of rider to a License Agreement (as defined in the Development Agreement) used by COMPANY from time to time to authorize in its sole discretion a license owner of a UNIT to offer Catering Service (defined below) within the applicable Catering Area. The current form of COMPANY's Catering Rider is attached hereto as Exhibit A.

"CATERING SERVICE" - The delivery of Products prepared at a UNIT or a separate facility approved by COMPANY in writing (such approved facility is referred to herein as a "Catering Facility") to customers in the Catering Area pursuant to COMPANY's standards and specifications for the provision of such service, which COMPANY may change from time to time in its sole discretion, where

(1) such Products are intended to serve fifteen (15) or more persons, or

(2) in addition to the delivery of Products, LICENSE OWNER provides ancillary services to a customer at a location within the Catering Area, including, by way of example and without limitation, the setting up for serving or distribution of Products.

"COMMISSARY" - A food preparation facility operated by LICENSE OWNER pursuant to

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this Agreement that:

(1) procures and receives Products, ingredients and materials used in the preparation and packaging of Products, and other materials and supplies used in the operation of UNITS;

(2) prepares and packages Products in accordance with recipes, methods, procedures, standards and specifications established by COMPANY, in its sole discretion, from time to time; and

(3) distributes to UNITS Products and other materials and supplies used in the operation of UNITS.

"COMPETITIVE BUSINESS" - A business or enterprise, other than a UNIT or Commissary, that:

(1) offers food and/or beverage products at wholesale or retail, which are the same as or similar to the Products through:

(a) on-premises dining;

(b) carry-out;

(c) delivery service;

(d) catering service; or

(e) other distribution channels; similar to those used by COMPANY; or

(2) grants or has granted licenses or franchises or establishes or has established joint ventures, for the development and/or operation of one or more businesses or enterprises described in the foregoing clause (1); provided, however, that the term "Competitive Business" shall not include:

(a) any Boston Market restaurant operated pursuant to a valid franchise agreement or license agreement with Boston Chicken, Inc. or its successors; or

(b) any business or enterprise that derives less than 10% of its revenue from the sale of (i) bagels and/or bagel related products (including but not limited to cream cheese and other spreads, bagel sandwiches and bagel chips) or (ii) any other product which accounts for 15% or more of the revenue of any UNIT owned or

3

operated by COMPANY or a franchisee or a licensee
of COMPANY.

"COMPUTER SYSTEM" - Those brands, types, makes, and/or models of communications and computer systems and hardware specified or required by COMPANY for use by, between, or among UNITS, including, but not limited to:

(1) back office and point of sale systems, data, audio, video, and voice storage, retrieval, and transmission systems for use at the Store, between or among UNITS, and between and among the Store and COMPANY and/or LICENSE OWNER;

(2) security systems;

(3) printers; and

(4) archival and back-up systems.

"CONTROLLING INTEREST" - If LICENSE OWNER is a:

(1) corporation, such number of the voting shares of LICENSE OWNER or such other rights as (a) shall permit voting control of LICENSE OWNER on any issue and (b) shall prevent any other person, group, combination, or entity from blocking voting control on any issue or exercising any veto power; and

(2) general partnership, a managing partnership interest, such percentage of the general partnership interests in LICENSE OWNER or such other rights as (a) shall permit determination of the outcome on any issue and (b) shall prevent any other person, group, combination, or entity from blocking voting control on any issue or exercising any veto power;

(3) limited partnership, a general partnership interest, or such percentage of limited partnership interests or such other rights as shall permit the replacement or removal of any general partner; and

(4) limited liability company, such percentage of the membership interests of LICENSE OWNER or such other rights as (a) shall permit voting control of LICENSE OWNER on any issue and (b) shall prevent any other person, group, combination or entity from blocking voting control on any issue or exercising any veto power.

"DELIVERY AREA" - The geographic area in which COMPANY, in its sole discretion, authorizes LICENSE OWNER to provide Delivery Service (defined below) pursuant to a Delivery Rider (defined below), which area may be the same as, smaller than, larger than or

4

different from the Territory (defined below).

"DELIVERY RIDER" - The form of rider to a License Agreement used by COMPANY from time to time to authorize or require in its sole discretion a license owner of a UNIT to offer Delivery Service within the applicable Delivery Area. The current form of COMPANY's Delivery Rider is attached hereto as Exhibit B.

"DELIVERY SERVICE" - The delivery of Products prepared at a UNIT or a separate delivery facility approved by COMPANY (such approved facility is referred to herein as a "Delivery Facility") to customers in the Delivery Area pursuant to COMPANY's standards and specifications for the provision of such service, which COMPANY may change from time to time in its sole discretion, where

(1) such Products are intended to serve fewer than fifteen
(15) persons, and

(2) such service involves the provision of no services other than the delivery of Products to a customer at a particular location within the Delivery Area.

"DEVELOPMENT AGREEMENT" - The Einstein/Noah Bagel Corp. Amended and Restated Development Agreement executed by COMPANY and LICENSE OWNER, as Developer, dated as of the date stated in Exhibit D attached hereto, pursuant to which LICENSE OWNER was granted the right to develop one (1) or more UNITS in a geographic area in which the Store is located.

"IMMEDIATE FAMILY" - (1) The spouse of a person; and (2) the natural and adoptive parents and natural and adopted children and siblings of such person and their spouses; and (3) the natural and adoptive parents and natural and adopted children and siblings of the spouse of such person; and (4) any other member of the household of such person; provided, in the case of natural and adopted children and siblings and their spouses and the parents, children and siblings of spouses, that such person received or had access to Confidential Information, including as an employee, supplier, officer, director, stockholder or agent of LICENSE OWNER or any other operator of a UNIT.

"LICENSED PROGRAM" - The computer software programs developed by or for COMPANY and/or designated by COMPANY from time to time as specified or required in connection with utilization of the Computer System, which may include, without limitation, COMPANY's point-of-sale, bookkeeping, inventory, training, marketing, employee selection, operations and financial information, collection and retrieval systems (including COMPANY's general ledger system utilizing the standard chart of accounts prescribed by COMPANY from time to time) for use in connection with the operation of UNITS or franchise or license owners' and developers' businesses, including any updates, supplements, modifications or enhancements thereto made from time to time, all related documentation, the tangible media upon which such programs are recorded, and the database file structure thereof, but excluding any data or

5

databases owned or compiled by COMPANY or its Affiliates or their licensors for use with the Licensed Program or otherwise or any data generated by the use of the Licensed Program.

"MARKETING AREA" - The geographic area in which the Store and other UNITS (regardless of the principal Mark under which the UNITS operate) are located which COMPANY designates from time to time in its sole discretion as a distinct area for marketing purposes. In making such determination, COMPANY may take into consideration:

(1) information obtained from Arbitron, A. C. Nielsen Co. or a comparable source; or

(2) penetration of various forms of media such as radio, cable television, broadcast television, local and regional newspapers and similar media; or

(3) demographic characteristics (for example, urban versus suburban); or

(4) political, man-made, or natural boundaries (for example, city, county or other political boundaries, expressways, railroads or rivers); or

(5) other reasonable factors, including, without limitation, any combination of the foregoing.

"MARKS" - The trademarks, service marks, logos and other commercial symbols which COMPANY uses and authorizes developers and franchise or license owners to use to identify the services and/or products offered by UNITS, and the Trade Dress (defined below); provided that such trademarks, service marks, logos, other commercial symbols, and the Trade Dress are subject to modification and discontinuance at COMPANY's sole discretion and may include additional or substitute trademarks, service marks, logos, commercial symbols and trade dress as provided in this Agreement. The Marks include the Principal Marks which LICENSE OWNER is authorized to use in the operation of the Store.

"OWNERSHIP INTERESTS" - In relation to a: (i) corporation, the record or beneficial ownership of one or more shares in the corporation; (ii) partnership, the record or beneficial ownership of a general or limited partnership interest; (iii) limited liability company, the record or beneficial ownership of a membership interest in the limited liability company; or (iv) trust, the ownership of a beneficial interest of such trust.

"OWNER" - Each person or entity holding direct or indirect, record or beneficial Ownership Interests in LICENSE OWNER and each person who has other direct or indirect property rights in LICENSE OWNER, this Agreement, or the Store.

"PERMITTED COMPETITIVE BUSINESS" - A business which constitutes a Competitive Business and is disclosed in Exhibit D to this Agreement, provided that such business (1) was not

6

on the date of the Development Agreement and does not at any time thereafter become a Bagel Store, and (2) does not offer bagels or bagel-related products on its menu, provided that if such business is a franchised or licensed business of a franchisor or licensor which, pursuant to an agreement which is executed prior to the date of the Development Agreement and under which, after the date of the Development Agreement, the franchisor or licensor specifies that such business offer bagels or bagel-related products as a required menu item, it shall be deemed a Permitted Competitive Business so long as it does not become a Bagel Store.

"PRINCIPAL MARKS" - The Marks COMPANY authorizes LICENSE OWNER to use to identify the Store. The Principal Marks as of the date of this Agreement are described in Exhibit K to this Agreement.

"PRINCIPAL OWNER" - Each Owner which:

(1) is a general partner or managing member in LICENSE OWNER; or

(2) has a direct or indirect equity interest of 10% or more
(regardless of whether such Owner is entitled to vote thereon) in (a) LICENSE OWNER or (b) any Store or (c) any developer and/or license owner of UNITS other than LICENSE OWNER; provided, however, that a reduction in a Principal Owner's equity interest below 10% shall not affect his/her/its status as a Principal Owner unless such reduction is the result of the transfer of all his/her/its equity interests in LICENSE OWNER, a UNIT or such developer and/or license owner of a UNIT; or

(3) is designated as a Principal Owner in Exhibit E to this Agreement.

"PRODUCTS" - Products approved or required by COMPANY from time to time in its sole discretion for sale at or from UNITS, including, without limitation, bagels, bagel-related products, cream cheese and other spreads, sandwiches, soups, salads, baked goods, breakfast items, an assortment of hot and cold beverages, teas (leaves, bags, dry mixes and related forms), coffees (beans, ground and related forms) and other food products and merchandise, provided that the foregoing products are subject to modification or discontinuance in COMPANY's sole discretion from time to time and may include additional or substitute products.

"SITE" - The location identified in Exhibit F of this Agreement. As used herein, the term "Site" also refers to the interior and exterior of the structure housing the Store.

"SPECIAL DISTRIBUTION AGREEMENT" - A separate agreement whereby COMPANY authorizes a license owner of a UNIT to operate a Special Distribution Arrangement (defined below) at a Special Distribution Location (defined below) designated by COMPANY.

"SPECIAL DISTRIBUTION ARRANGEMENT" - The sale of all or some of the Products, as designated by COMPANY, at or from a Special Distribution Location (defined below), whether

7

or not by or through on-premises food service facilities or concessions, pursuant to COMPANY's standards and specifications for such sales, which COMPANY may change from time to time in its sole discretion.

"SPECIAL DISTRIBUTION LOCATION" - A facility or location, including by way of example and without limitation, a grocery store, convenience store, supermarket, school, hospital, office, work site, military facility, entertainment or sporting facility or event, airport, bus or train station, park, toll road or limited access highway facility or other similar facility, at or from which COMPANY, in its sole discretion, authorizes the operation of a Special Distribution Arrangement pursuant to a Special Distribution Agreement, which facility may be located within or outside the Territory.

"SPECIFIED SOFTWARE" - Such software, programming, and services, other than the Licensed Program, which COMPANY from time to time specifies or requires in connection with utilization of the Computer System.

"STORE" - The UNIT which LICENSE OWNER is licensed to operate at the Site pursuant to this Agreement that operates using the System and Principal Marks identified in Exhibit K hereto and pursuant to COMPANY's operational requirements associated with such Principal Marks as in effect from time to time.

"TERRITORY" - The geographic area described in Exhibit F of this Agreement.

"TRADE DRESS" - The design, decor and image which COMPANY authorizes and requires for use in connection with the operation of the Store, as it may be revised and further developed by COMPANY or its Affiliates from time to time and as further described in the Manuals (defined below).

"UNIT" - A branded retail store that:

(1) offers Products (defined below) for consumer consumption through on-premises dining and carry-out, provided that COMPANY may, in its sole discretion, authorize such business to offer Delivery Service pursuant to a Delivery Rider and/or approve the owner of such business to offer Catering Service pursuant to a Catering Rider or to operate Special Distribution Arrangements pursuant to a Special Distribution Agreement (defined below); and

(2) operates using the System and the Marks; and

(3) is either operated by COMPANY or its Affiliates or pursuant to a valid franchise or license from COMPANY.

8

2. GRANT OF LICENSE

2.A. GRANT OF LICENSE; TERM; PRINCIPAL OWNERS' GUARANTY

Subject to the provisions of this Agreement, COMPANY hereby grants to LICENSE OWNER a license (the "License") to operate the Store at the Site, and to use the Marks and System in the operation thereof, for a term of fifteen
(15) years commencing on the date of this Agreement. Termination or expiration of this Agreement shall constitute a termination or expiration of the License and any and all licenses granted herein. LICENSE OWNER agrees that it will at all times faithfully, honestly and diligently perform its obligations hereunder, and that it will continuously exert its best efforts to promote and enhance the business of the Store and the goodwill of the Marks. LICENSE OWNER shall not conduct the business of the Store from any location other than the Site, except as otherwise provided under this Agreement, and will not offer Catering Service, Delivery Service or Special Distribution Arrangements within or outside the Territory, except as provided in Section 3 of this Agreement. LICENSE OWNER shall cause all persons or entities who are Principal Owners as of the Effective Date, and their spouses, to execute and deliver to COMPANY concurrently with this Agreement, and all persons or entities which become Principal Owners thereafter, and their spouses, to execute and deliver to COMPANY promptly thereafter, the form of Guaranty and Assumption of License Owner's Obligations ("GUARANTY") attached hereto as Exhibit G.

Notwithstanding the foregoing:

(a) LICENSE OWNER shall not be required to cause the execution and delivery of the Guaranties referred to in this Section if, and for such period of time as, LICENSE OWNER does not pay dividends or unreasonable compensation to any Owner at any time that members' equity is either less than $5,000,000 or would be reduced to below that amount by reason of such payment; and

(b) spouses of guarantors shall not be required to execute any Guaranties referred to in this Section unless, under applicable law (including, without limitation, the law of the state in which such guarantors and/or their spouses reside), their failure to execute would render the Guaranties null and void.

2.B. TERRITORIAL RIGHTS

Except as otherwise provided in this Agreement (including, without limitation, Section 2.D. and Section 3) and provided that LICENSE OWNER is in full compliance with this Agreement, COMPANY and its Affiliates will not during the term of this Agreement, operate or grant licenses or franchises for the operation of Stores within the Territory other than the License granted to LICENSE OWNER pursuant to this Agreement.

9

2.C. RIGHTS RETAINED BY COMPANY

COMPANY (on behalf of itself, its Affiliates and its designees) retains all rights with respect to UNITS, the Marks, Copyrighted Works (defined below), and the sale of Products and any other products and services, anywhere in the world, including, without limitation:

(1) the right to operate or grant others (including any person or entity related in any manner whatsoever to COMPANY) the right to operate food service businesses, including, without limitation, UNITS and/or Bagel Stores, using the Marks or any other marks and using the System or any other system at such locations within and/or outside the Territory, both during and upon expiration or termination of the term of this Agreement, and on such terms and conditions as COMPANY, in its sole discretion, deems appropriate (subject to the rights expressly granted to LICENSE OWNER in Section
2.B. of this Agreement); and

(2) subject to any rights of LICENSE OWNER under Section 3 of this Agreement, the right, and the right to grant others (including any person or entity related in any manner whatsoever to COMPANY) the right, to develop, manufacture, market, distribute and/or sell Products and/or any other product or service within and/or outside the Territory through any channel of distribution whatsoever, whether wholesale, retail or otherwise, including, without limitation, through Special Distribution Arrangements (including, without limitation, through BOSTON MARKET outlets), Delivery Service and Catering Service under or in association with the Marks or any other trademark and/or to own or operate any other business under the Marks or any other trademarks; and

(3) subject to Section 2.D. below, the right to acquire, operate and convert to a UNIT any business, including, without limitation, a business operating one or more Bagel Stores (other than UNITS) or other food service businesses located or operating within and/or outside the Territory.

2.D. LICENSE OWNER'S OPTION TO PURCHASE CONVERSION SITES

If, during the term of this Agreement, COMPANY acquires the shares or assets (which may include, by way of illustration and not by way of limitation, furniture, fixtures, equipment, leasehold improvements and/or leasehold interests) of any business operating a Bagel Store at one or more sites located within the Territory which meet COMPANY's specifications and standards as in effect from time to time for conversion to UNITS (the "Conversion Sites"), and COMPANY determines to convert such Conversion Sites to Stores, COMPANY agrees to offer to sell such Conversion Sites to LICENSE OWNER for the price paid therefor by COMPANY. Such price will include that portion of the direct and indirect costs and liabilities incurred or assumed by COMPANY in making such acquisition and allocated to such Conversion Sites whether paid or owed to the seller of such Conversion Sites, an Affiliate or any other party, and

10

other expenses allocated or otherwise related to such Conversion Sites (including losses, whether from continuing operations or closing acquired locations) plus interest at COMPANY's cost of money on the balance of such amounts from time to time, provided that:

(1) such sale will not in COMPANY's judgment conflict with any existing legal obligation of COMPANY or the business being acquired; and

(2) such sale will not in COMPANY's judgment preclude the completion of the acquisition on the terms agreed to by COMPANY; and

(3) such sale will not, in COMPANY's judgment, interfere with any other legal agreement, arrangement or combination or affect federal or state income tax consequences arising from the acquisition in a manner adverse to any of the parties thereto; and

(4) such sale may, at COMPANY's discretion, include (at a price determined on the same basis as for Conversion Sites) certain acquired stores which fall within the Territory but which do not meet COMPANY's criteria for conversion to UNITS and which may have to be closed or sold to a third party subsequent to LICENSE OWNER's acquisition; and

(5) LICENSE OWNER agrees to (a) execute, concurrently with LICENSE OWNER's purchase, COMPANY's then current form of standard license agreement containing COMPANY's then current fees and expense requirements and such ancillary documents (including guarantees) as are then customarily used by COMPANY in the grant of licenses for UNITS, as modified for use in connection with a Conversion Site as necessary, for each and every such Conversion Site, (b) convert each such Conversion Site to a Store as soon as practicable thereafter (but in no event later than the date specified by COMPANY) in accordance with COMPANY's standards and specifications, and (c) close or sell, within the reasonable time period specified by COMPANY, any acquired sites which are not suitable for conversion.

LICENSE OWNER shall have thirty (30) days after receipt of COMPANY's offer in which to accept or reject such offer by written notice to COMPANY. If accepted, LICENSE OWNER shall have 30 days from the date of acceptance within which to complete the acquisition.

In the event LICENSE OWNER rejects or fails to timely accept COMPANY's offer to sell such Conversion Sites or COMPANY is unable to extend such offer for any of the aforementioned reasons, COMPANY agrees that, provided that LICENSE OWNER is in full compliance with this Agreement, it will not utilize or license the use of the Marks at such Conversion Sites for a period of one (1) year following COMPANY's acquisition thereof; provided, however, that COMPANY may operate, alter, modify, refurbish, remodel, promote or market any such Conversion Sites and use the Licensed Program and Computer System in the

11

operation thereof during such one (1) year period. For purposes of this Section, all references to COMPANY shall be deemed to include its Affiliates.

COMPANY agrees to use reasonable efforts to obtain input (including market and competitive information) from LICENSE OWNER in connection with the due diligence process undertaken by COMPANY in any potential acquisition of Conversion Sites in a particular Sub-Area during the applicable Sub-Area Term.

3. OTHER DISTRIBUTION METHODS

3.A. SPECIAL DISTRIBUTION ARRANGEMENTS

LICENSE OWNER acknowledges and agrees that: (1) LICENSE OWNER is not granted, and COMPANY has no obligation to offer to LICENSE OWNER, any rights to operate Special Distribution Arrangements within or outside the Territory pursuant to this Agreement; and (2) the right to operate or grant to others the right to operate Special Distribution Arrangements is specifically reserved to COMPANY or its designees. If COMPANY, at any time and in its sole discretion, determines to offer LICENSE OWNER the right to operate a Special Distribution Arrangement at a Special Distribution Location designated by COMPANY, COMPANY will so notify LICENSE OWNER by delivering to LICENSE OWNER a form of Special Distribution Agreement. LICENSE OWNER will have fifteen (15) days after its receipt thereof to execute and deliver to COMPANY such executed Special Distribution Agreement. If LICENSE OWNER fails to execute and deliver to COMPANY the executed Special Distribution Agreement within such fifteen (15) day period or commence such Special Distribution Arrangement within the period specified therein, then LICENSE OWNER shall have no right to operate such Special Distribution Arrangement thereafter. COMPANY reserves the right under the Special Distribution Agreement, at any time and in its sole discretion with or without cause and regardless of the investment made by LICENSE OWNER in establishing or operating the Special Distribution Arrangement or the length of time the Special Distribution Arrangement has been in effect, to suspend or terminate LICENSE OWNER's right to operate the Special Distribution Arrangement, effective ninety (90) days after COMPANY's written notice to LICENSE OWNER.

Notwithstanding the foregoing, COMPANY agrees that, if during the Development Term it intends to engage in a Special Distribution Arrangement at or from (a) a military facility, (b) an entertainment or sporting facility or event, (c) an airport, bus or train station, (d) a toll road or limited access highway facility or (e) any specialty kiosk located in or adjacent to any similar facilities, located within the Territory, COMPANY will offer LICENSE OWNER a Special Distribution Agreement, the execution of which shall be governed by this Section 3.A.

3.B. DELIVERY SERVICE

LICENSE OWNER acknowledges and agrees that: (1) LICENSE OWNER is not

12

granted, and COMPANY has no obligation to offer to LICENSE OWNER, any rights within or outside the Territory to offer Delivery Service from the Store or otherwise pursuant to this Agreement; and (2) the right to provide Delivery Service is specifically reserved to COMPANY or its designees. If COMPANY, at any time and in its sole discretion, determines to offer Delivery Service in a designated Delivery Area in which the Store is located, COMPANY will offer to LICENSE OWNER, or to DEVELOPER pursuant to the Development Agreement, the right to offer Delivery Service by delivering to LICENSE OWNER (or DEVELOPER) a form of Delivery Rider to this Agreement (or a Delivery Rider to the Development Agreement). LICENSE OWNER (or DEVELOPER) will have fifteen (15) days after its (or DEVELOPER's) receipt thereof to execute and deliver to COMPANY such executed Delivery Rider. If LICENSE OWNER (or DEVELOPER) fails to execute and deliver such executed Delivery Rider to COMPANY within such fifteen (15) day period or to commence Delivery Service within the specified period, then LICENSE OWNER (or DEVELOPER) shall have no right to provide Delivery Service at the Store thereafter.

If COMPANY determines in its sole discretion that all franchise owners and license owners of UNITS in the trade area where the Store is located (as such trade area is determined by COMPANY in its sole discretion and which in no event shall exceed the Marketing Area) shall offer Delivery Service, COMPANY will notify LICENSE OWNER (or DEVELOPER) and will deliver to LICENSE OWNER (or DEVELOPER) a Delivery Rider to this Agreement (or the Development Agreement) which LICENSE OWNER (or DEVELOPER) shall execute and deliver to COMPANY within fifteen (15) days after its receipt.

COMPANY reserves the right under the Delivery Service Rider, at any time and in its sole discretion, with or without cause and regardless of the investment made by LICENSE OWNER (or DEVELOPER) in establishing and conducting Delivery Service or the length of time LICENSE OWNER (or DEVELOPER) has offered Delivery Service: (1) to reduce, modify or expand the Delivery Area, effective upon COMPANY's written notice to LICENSE OWNER, provided, however, that if a reduction or modification of the Delivery Area amounts to a termination of substantially all of LICENSE OWNER's rights to provide such services (except in the case of the exercise by COMPANY of its remedies under Section 18.C of this Agreement), such reduction or modification shall not be effective until 90 days after COMPANY's written notice to LICENSE OWNER; or (2) to suspend or terminate LICENSE OWNER's (or DEVELOPER's) right to offer Delivery Service, effective ninety (90) days after COMPANY's written notice to LICENSE OWNER (or DEVELOPER); and COMPANY may otherwise terminate LICENSE OWNER's (or DEVELOPER's) right to offer Delivery Service pursuant to the terms of the Delivery Rider. In the event that COMPANY suspends or terminates LICENSE OWNER's (or DEVELOPER's) right to offer Delivery Service, COMPANY reserves the right to require LICENSE OWNER (or DEVELOPER) to reinstate Delivery Service upon fifteen (15) days' prior written notice to LICENSE OWNER (or DEVELOPER).

3.C. CATERING SERVICE

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LICENSE OWNER acknowledges and agrees that: (1) LICENSE OWNER is not granted, and COMPANY has no obligation to offer to LICENSE OWNER, any rights within or outside the Territory to offer Catering Service from the Store or otherwise pursuant to this Agreement; and (2) the right to provide Catering Service is specifically reserved to COMPANY or its designees. If COMPANY, at any time and in its sole discretion, determines to offer Catering Service in a designated Catering Area in which the Store is located, COMPANY will offer LICENSE OWNER, or to DEVELOPER pursuant to the Development Agreement the right to offer Catering Service by delivering to LICENSE OWNER (or DEVELOPER) a form of Catering Rider to this Agreement (or to the Development Agreement). LICENSE OWNER (or DEVELOPER) will have fifteen (15) days after its (or DEVELOPER's) receipt thereof to execute and deliver to COMPANY the executed Catering Rider. If LICENSE OWNER (or DEVELOPER) fails to execute and deliver such executed Catering Rider to COMPANY within such fifteen (15) day period or commence Catering Service within the specified period, then LICENSE OWNER (or DEVELOPER) shall have no right to provide Catering Service within the designated Catering Area thereafter.

If COMPANY determines in its sole discretion that all franchise owners and license owners of UNITS in the trade area where a Store is located (as such trade area is determined by COMPANY in its sole discretion and which in no event shall exceed the Marketing Area), shall offer Catering Service, COMPANY will notify LICENSE OWNER (or DEVELOPER) and will deliver to LICENSE OWNER (or DEVELOPER) a Catering Rider to this Agreement (or to the Development Agreement) which LICENSE OWNER (or DEVELOPER) shall execute and return to COMPANY within fifteen (15) days after its receipt. COMPANY reserves the right under the Catering Rider, at any time and in its sole discretion, with or without cause and regardless of the investment made by LICENSE OWNER (or DEVELOPER) in establishing and conducting Catering Service or the length of time LICENSE OWNER (or DEVELOPER) has offered Catering Service: (1) to reduce, modify or expand the Catering Area, effective upon COMPANY's written notice to LICENSE OWNER, provided, however, that if a reduction or modification of the Catering Area amounts to a termination of substantially all of LICENSE OWNER's rights to provide such services (except in the case of the exercise by COMPANY of its remedies under Section 18.C of this Agreement), such reduction or modification shall not be effective until 90 days after COMPANY's written notice to LICENSE OWNER; or (2) to suspend or terminate LICENSE OWNER's (or DEVELOPER's) right to offer Catering Service, effective ninety (90) days after COMPANY's written notice to LICENSE OWNER (or DEVELOPER) (in which case LICENSE OWNER (or DEVELOPER) will not fill any orders for Catering Service after the expiration of such ninety (90) day period); and COMPANY may otherwise terminate LICENSE OWNER's (or DEVELOPER's) right to offer Catering Service pursuant to the terms of the Catering Rider. In the event that COMPANY terminates or suspends LICENSE OWNER's (or DEVELOPER's) right to offer Catering Service, COMPANY reserves the right to require LICENSE OWNER (or DEVELOPER) to reinstate Catering Service upon fifteen (15) days' prior written notice to LICENSE OWNER (or DEVELOPER).

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4. DEVELOPMENT AND OPENING OF THE STORE

4.A. SITE SELECTION AND LEASE

Prior to execution of this Agreement, LICENSE OWNER shall have obtained COMPANY's approval of and the legal right of possession of the Site in accordance with the terms of the Development Agreement.

4.B. STORE DESIGN SPECIFICATIONS AND CONSTRUCTION PLANS

COMPANY will furnish to LICENSE OWNER specifications of COMPANY's requirements for design, decoration, layout, equipment, furnishings, fixtures and signs for Stores using the Principal Marks designed on Exhibit K and the Trade Dress and operating procedures associated therewith (the "Design Specifications"). LICENSE OWNER acknowledges and agrees that the Design Specifications, which include Trade Dress, are an integral part of the System and that the Store will be designed and constructed in accordance with the Design Specifications. LICENSE OWNER will cause to be prepared and submitted to COMPANY for approval the preliminary layout for the Store (if not already submitted to and approved by COMPANY) and detailed construction plans and specifications and space plans for the Store (the "Construction Plans") that comply with the Design Specifications and all applicable ordinances, building codes, permit requirements, and lease requirements and restrictions.

4.C. DEVELOPMENT OF THE STORE

Within one hundred twenty (120) days after the date of execution of this Agreement, LICENSE OWNER agrees at its expense to do or cause to be done the following:

(1) secure all financing required to fully develop the Store in accordance with this Section; and

(2) submit the Construction Plans and preliminary layout to COMPANY for approval; and

(3) obtain all required zoning changes, planning consents, building, utility, sign, health, sanitation and business permits, licenses and approvals and any other required permits and licenses; and

(4) construct all required improvements in compliance with Construction Plans approved by COMPANY; and

(5) decorate and lay out the Store in compliance with Design Specifications and plans and specifications approved by COMPANY; and

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(6) (a) acquire the Computer System for the Store and acquire the right to use, for the remainder of the term of this Agreement, the Specified Software in the manner specified by COMPANY; (b) obtain any and all peripheral equipment and accessories and arrange for any and all support services that may be necessary to enable the Computer System, the Licensed Program, and the Specified Software to operate as specified by COMPANY, and (c) take all other actions (including but not limited to installation of electrical wiring and cabling, and temperature and humidity controls) that may be necessary to prepare the Store to enable the Computer System, the Licensed Program, and the Specified Software to operate as specified by COMPANY; and

(7) purchase or lease and install all required equipment, vehicles, furnishings, fixtures and signs; and

(8) purchase an adequate opening inventory of Products, and Supplies and Materials (defined below); and

(9) obtain all customary contractors' sworn statements and partial and final waivers of lien for construction, remodelling, decorating and installation services; and

(10) open the Store for business and thereafter operate the Store on a regular and continuing basis for the term hereof.

4.D. EQUIPMENT, FIXTURES, FURNISHINGS AND SIGNS

LICENSE OWNER agrees to use in the development and operation of the Store only those brands, types and/or models of equipment, vehicles, signs displaying the Marks, fixtures and furnishings which meet COMPANY's specifications. LICENSE OWNER may purchase approved brands, types and/or models of equipment, fixtures and signs which meet the COMPANY's specifications only from suppliers designated or approved by COMPANY, which may include COMPANY. At LICENSE OWNER's request, COMPANY will from time to time supply LICENSE OWNER with a list of suppliers who sell items which meet COMPANY's specifications.

4.E. COMPUTER SYSTEM

LICENSE OWNER agrees to use in the development and operation of the Store only those brands, types, makes, and/or models of communications and computer systems or hardware which COMPANY has from time to time specified or required for the Computer System. LICENSE OWNER also agrees to use in the development and operation of the Store only the Specified Software and the Licensed Program, as comprised from time to time in accordance with the specifications and requirements of COMPANY.

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4.F. STORE OPENING

LICENSE OWNER agrees not to open the Store for business until:

(1) COMPANY notifies LICENSE OWNER in writing that all of LICENSE OWNER's obligations pursuant to Paragraphs A, B, C and D of this Section 4 have been fulfilled; and

(2) preopening training of Store personnel has been completed to COMPANY's satisfaction; and

(3) all amounts then due to COMPANY and its Affiliates have been paid and all required Guaranties are executed and delivered to COMPANY; and

(4) COMPANY has been furnished with copies of all insurance policies required pursuant to this Agreement, or such other evidence of insurance coverage and payment of premiums as COMPANY requests.

LICENSE OWNER agrees to comply with these conditions and to be prepared to open the Store for business within one hundred twenty (120) days after the date of this Agreement. COMPANY's determination that LICENSE OWNER has met all of COMPANY's pre-opening requirements shall not constitute a waiver of non-compliance by LICENSE OWNER or of COMPANY's right to demand full compliance with such requirements. LICENSE OWNER further agrees to open the Store for business and commence conduct of business at the Store pursuant to this Agreement within five (5) days after COMPANY gives notice to LICENSE OWNER stating that the Store is ready for opening.

4.G. GRAND OPENING PROGRAM

LICENSE OWNER agrees to conduct a grand opening advertising and promotional program for the Store during the period commencing thirty (30) days prior to, and ending ninety (90) days after, the opening of the Store and to expend no less than Ten Thousand Dollars ($10,000.00) on such advertising and promotion during such period.
Such advertising and promotional program shall:

(1) be in addition to advertising and promotion conducted pursuant to Section 13 of this Agreement; and

(2) utilize marketing and public relations programs and media and advertising materials approved by COMPANY; and

(3) be conducted in accordance with COMPANY's specifications and standards and pursuant to a grand opening plan which LICENSE OWNER shall prepare

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and submit to COMPANY for approval at least forty-five (45) days prior to the opening date of the Store. If LICENSE OWNER does not prepare a grand opening program and obtain COMPANY's approval of such plan, COMPANY may prepare the grand opening plan for the Store.

COMPANY may, in its discretion, reduce the amount of required spending for the grand opening program, reduce the time period during which the grand opening program shall be conducted, and/or direct that a portion of such funds be re-directed to a Local Ad Fund established pursuant to Section 13.B of this Agreement; provided that (a) COMPANY reasonably determines that the Marketing Area in which the Store is opened has been sufficiently covered by the opening of other UNITS, and (b) COMPANY is acting comparably with respect to its own UNITS in similar situations.

4.H. RELOCATION OF THE STORE

If LICENSE OWNER's lease or sublease for the Site of the Store expires or terminates without fault of LICENSE OWNER, if the Site is destroyed, condemned or otherwise rendered unusable as a UNIT in accordance with this Agreement, or if, in the judgment of COMPANY and LICENSE OWNER, there is a change in the character of the location of the Site sufficiently detrimental to its business potential to warrant its relocation, COMPANY will not unreasonably withhold permission for relocation of the Store to a site within the Territory which meets COMPANY's then-current site criteria, subject to the rights of existing franchisees or licensees under their agreements with COMPANY. Any such relocation shall be at LICENSE OWNER's sole expense. LICENSE OWNER shall seek and obtain COMPANY's approval of the replacement site pursuant to COMPANY's then current site approval process, and the Store shall re-open at the replacement Site as soon as reasonably practicable but in no event more than ninety (90) days after the closing of the original location.

4.I. FINANCING PLAN

Within ten (10) days after the execution of this Agreement, LICENSE OWNER must submit a written plan for LICENSE OWNER's funding of the development and operation of the Store, which plan shall be reasonably acceptable to COMPANY and which shall include details of the sources and terms of such funding and such other information or documents required by COMPANY from time to time. LICENSE OWNER may not begin development of the Store until COMPANY has given its approval of such plan, which approval COMPANY may give or withhold in its sole discretion. Among other factors, COMPANY may consider LICENSE OWNER's debt/equity ratio and amount of indebtedness in reviewing such plan. Once a plan is approved by COMPANY, LICENSE OWNER must execute and adhere to the plan. Any proposed material deviation from or modifications to the originally approved plan must be submitted to COMPANY for prior approval.

5. TRAINING AND GUIDANCE

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5.A. TRAINING

Prior to the commencement of the operation of the Store, the manager of the Store (the "STORE MANAGER") and one (1) other management level employee (the "ADDITIONAL MANAGER"), appointed by LICENSE OWNER in accordance with this Agreement and identified in Section 4 of Exhibit E, must attend and complete to COMPANY's satisfaction a COMPANY accredited and certified initial management training program in the operation of a UNIT. Such training program may include classroom training, instruction at designated facilities and hands-on training in an operating UNIT. DEVELOPER's Training Director shall provide such training program at DEVELOPER's training facilities in accordance with COMPANY's requirements therefor, provided that DEVELOPER's Training Director is currently certified to provide such training program under the terms of the Development Agreement. In addition, whether DEVELOPER or COMPANY is providing such training, COMPANY may, in its sole discretion as it deems necessary, require the Store Manager and/or the Additional Manager to work full-time without compensation by COMPANY and at LICENSE OWNER's expense for up to ten (10) weeks at a UNIT selected by COMPANY.

COMPANY may, in its sole discretion as it deems necessary, require the Store Manager, Additional Manager or assistant managers of the Store or LICENSE OWNER to attend or to participate in updated, additional or refresher training programs during the term of this Agreement. COMPANY also may charge for updated, additional or refresher training materials supplied to LICENSE OWNER or its personnel.

In the event the certified Store Manager and/or the certified Additional Manager ceases to hold such position at the Store, LICENSE OWNER shall have thirty (30) days in which to appoint a substitute or replacement Store Manager and/or Additional Manager, who must attend and complete to COMPANY's satisfaction the initial management training program as specified above promptly after appointment. If COMPANY in its sole discretion determines that the Store Manager or Additional Manager or any subsequently appointed Store Manager or Additional Manager has failed to satisfactorily complete the initial management training program or any additional or refresher training program, LICENSE OWNER shall immediately hire a substitute Store Manager or Additional Manager and promptly arrange for such person to complete the initial management training program to the satisfaction of COMPANY.

LICENSE OWNER shall be responsible for the travel, living and other expenses (including, without limitation, local transportation expenses) and compensation of LICENSE OWNER, the Store Manager, the Additional Manager, assistant managers, and any other agents or employees of LICENSE OWNER incurred in connection with attendance at training programs or work at UNITS that is part of their training.

5.B. GUIDANCE AND ASSISTANCE

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COMPANY shall, in its sole discretion, furnish guidance to LICENSE OWNER with respect to:

(1) recipes, methods, specifications, standards and operating procedures utilized by UNITS and any modifications thereof; and

(2) purchasing approved equipment, fixtures, furnishings, signs, Products, and Supplies and Materials (defined below); and

(3) development and implementation of local advertising and promotional programs; and

(4) general operating and management procedures of UNITS; and

(5) establishing and conducting employee training programs at the Store; and

(6) opening the Store.

Such guidance shall, in the discretion of COMPANY, be furnished in the form of COMPANY's Manuals (defined below in this Section), bulletins, video or audio cassette tapes, computer diskettes, written materials, reports and recommendations, other materials and intangibles, refresher training programs and/or telephonic consultations or consultations at the offices of COMPANY or at the Store. If special training of Store personnel or other assistance in operating the Store is requested by LICENSE OWNER and COMPANY determines in its sole discretion that such training or assistance or assistance should take place at the Store, all expenses for such training or assistance shall be paid by LICENSE OWNER, including, without limitation, COMPANY's per diem charges and travel and living expenses for COMPANY personnel.

5.C. STORE MANUALS

COMPANY shall loan to LICENSE OWNER, for its sole use, one (1) copy of a set of COMPANY's confidential manuals relating to the development and operation of Stores, which may consist of one or more volumes, handbooks, manuals, written materials, video or audio cassette tapes, computer diskettes or any other materials or intangibles, all of which may be modified, added to, replaced or supplemented by COMPANY from time to time in its sole discretion (which modifications, additions or supplements may contain information developed by COMPANY by DEVELOPER or LICENSE OWNER with respect to the type of UNIT developed pursuant to this Agreement), whether by way of supplements, replacement pages, bulletins, or other official pronouncements or means (collectively the "STORE MANUALS"). The Store Manuals may be modified from time to time at COMPANY's sole discretion to reflect changes in the System or specifications, standards, policies and procedures for UNITS, to specify brands, types and/or models of equipment which must be used by LICENSE OWNER in

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the operation of the Store, and to specify changes in the decor, format, image, Products, services and operations of Stores prescribed by COMPANY or such other changes or additions as COMPANY deems necessary or advisable. LICENSE OWNER shall keep its copy of the Store Manuals current by immediately inserting all modified pages or materials furnished by COMPANY. In the event of a dispute about the contents of the Store Manuals, the master copies maintained by COMPANY at its principal office shall be controlling. LICENSE OWNER acknowledges that the Store Manuals are part of the Confidential Information and will be used and protected accordingly. LICENSE OWNER acknowledges and agrees that the content of the Store Manuals, as modified from time to time, is incorporated herein by reference and that LICENSE OWNER will comply with all procedures, standards, specifications and requirements specified therein as though each such item were set forth in detail in this Agreement.

6. MARKS

6.A. GOODWILL AND OWNERSHIP OF MARKS

LICENSE OWNER acknowledges that LICENSE OWNER's right to use the Marks, as described in this Agreement, is derived solely from this Agreement and is limited to the development and operation of the Store by LICENSE OWNER pursuant to and in compliance with this Agreement and all applicable standards, specifications, and operating procedures prescribed by COMPANY from time to time during the term of the License. Any unauthorized use of the Marks by LICENSE OWNER shall constitute a breach of this Agreement and an infringement of the rights of COMPANY in and to the Marks. LICENSE OWNER acknowledges and agrees that all usage of the Marks by LICENSE OWNER and any goodwill established thereby shall inure to the exclusive benefit of COMPANY and that this Agreement does not confer any goodwill or other interests in the Marks upon LICENSE OWNER, other than the right to use the Marks in the operation of the Store in compliance with this Agreement. All provisions of this Agreement applicable to the Marks shall apply to any other trademarks, service marks, commercial symbols and trade dress hereafter authorized, in writing (including by inclusion in any trademark usage or similar guide or manual issued to license owners by COMPANY), for use by and licensed to LICENSE OWNER by COMPANY.

6.B. LIMITATIONS ON LICENSE OWNER'S USE OF MARKS

LICENSE OWNER agrees to use the Marks as the sole trade identification of the Store and the Products, provided that LICENSE OWNER shall identify itself as the independent owner and licensee of the Store in the manner prescribed by COMPANY. Except with the written consent of COMPANY, LICENSE OWNER shall not use any Mark as part of any corporate name or other name of LICENSE OWNER or with any prefix, suffix, or other modifying words, terms, designs, or symbols, or in any modified form, nor may LICENSE OWNER use any Mark in connection with the performance or sale of any unauthorized services or products or in any other manner not expressly authorized in writing by COMPANY. LICENSE OWNER agrees to

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display the Marks prominently in the manner prescribed by COMPANY at the Store and in connection with advertising and marketing materials. LICENSE OWNER agrees to give such notices of trademark and service mark registrations as COMPANY specifies and to obtain such business name registrations as may be required under applicable law.

6.C. NOTIFICATION OF INFRINGEMENTS AND CLAIMS

LICENSE OWNER shall immediately notify COMPANY of any apparent infringement of or challenge to LICENSE OWNER's authorized use of any Mark, or claim by any person of any rights in any Mark, and LICENSE OWNER shall not communicate with any person other than COMPANY and its counsel in connection with any such infringement, challenge or claim. COMPANY shall have sole discretion to take such action as it deems appropriate in connection with the foregoing, and the right to control exclusively any settlement, litigation, arbitration or U.S. Patent and Trademark Office or other proceeding arising out of any such alleged infringement, challenge or claim or otherwise relating to any Mark. LICENSE OWNER agrees to execute any and all instruments and documents, render such assistance, and do such acts and things as may, in the opinion of COMPANY's counsel, be necessary or advisable to protect and maintain the interests of COMPANY in any litigation or other proceeding or to otherwise protect and maintain the interests of COMPANY in the Marks. COMPANY will reimburse LICENSE OWNER for the reasonable out-of-pocket expenses incurred and paid by LICENSE OWNER in complying with the requirements imposed by this Paragraph, provided, however, that if any action taken by COMPANY results in any monetary recovery for LICENSE OWNER (by way of counterclaim or otherwise) which exceeds LICENSE OWNER's costs, then LICENSE OWNER must pay its own costs and share pro rata in COMPANY's costs therefor up to the amount of LICENSE OWNER's share of such recovery.

6.D. DISCONTINUANCE OF USE OF MARKS

If it becomes advisable at any time in COMPANY's sole judgment for the Store to modify or discontinue use of any Mark and/or for the Store to use one or more additional or substitute trademarks or service marks or an additional or substitute type of trade dress, LICENSE OWNER agrees to immediately comply with COMPANY's directions to modify or otherwise discontinue the use of such Mark, and/or to use one or more additional or substitute trademarks, service marks, logos or commercial symbols or additional or substitute trade dress after notice thereof by COMPANY. Neither COMPANY nor its Affiliates shall have any obligation to reimburse LICENSE OWNER for any expenditures made by LICENSE OWNER to modify or discontinue the use of a Mark or to adopt additional marks or substitutes for a discontinued Mark, including, without limitation, any expenditures relating to advertising or promotional materials or to compensate LICENSE OWNER for any goodwill related to the discontinued Mark.

6.E. INDEMNIFICATION OF LICENSE OWNER

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COMPANY agrees to indemnify LICENSE OWNER against and to reimburse LICENSE OWNER for all damages for which LICENSE OWNER is held liable in any claim, action or proceeding brought by any person or entity claiming to have trademark or other rights to any of the Marks or any name or trademark similar thereto arising out of LICENSE OWNER's authorized use of the Marks, pursuant to and in compliance with this Agreement, and for all costs reasonably incurred by LICENSE OWNER in the defense of any such claim brought against LICENSE OWNER or in any proceeding in which LICENSE OWNER is named as a party, provided that LICENSE OWNER has timely notified COMPANY of such claim or proceeding, has given COMPANY sole control of the defense and settlement of any such claim, has otherwise complied with the requirements of this Agreement regarding use of the Marks, and this Agreement is in full force and effect, and provided further, that the indemnification provided by this Section 6.E shall not extend to any claim, action or proceeding brought by any person or entity alleging any prior common law trademark rights.

7. COPYRIGHTS

7.A. OWNERSHIP OF COPYRIGHTED WORKS

LICENSE OWNER and COMPANY acknowledge and agree (1) that COMPANY may authorize LICENSE OWNER to use certain copyrighted or copyrightable works (the "COPYRIGHTED WORKS"), (2) that the Copyrighted Works are the valuable property of COMPANY or its Affiliates or, as applicable, their licensors and (3) that the LICENSE OWNER's rights to use the Copyrighted Works are granted to LICENSE OWNER solely on the condition that LICENSE OWNER complies with the terms of this Section. LICENSE OWNER acknowledges and agrees that COMPANY owns or is the licensee of the owner of the Copyrighted Works and may further create, acquire or obtain licenses for certain copyrights in various works of authorship used in connection with the operation of UNITS, including, but not limited to, all categories of works eligible for protection under the United States copyright law, all of which shall be deemed to be Copyrighted Works under this Agreement. Such Copyrighted Works include, but are not limited to, the Store Manuals, advertisements, promotional materials, labels, menus, posters, coupons, gift certificates, signs and store designs, plans and specifications and may include all or part of the Marks, Licensed Program, Trade Dress and other portions of the System. LICENSE OWNER acknowledges that this Agreement does not confer any interest in the Copyrighted Works upon LICENSE OWNER, other than the right to use them in the operation of the Store in compliance with this Agreement. If COMPANY authorizes LICENSE OWNER to prepare any adaptation, translation or work derived from the Copyrighted Works, or if LICENSE OWNER prepares any Copyrighted Works such as menus, advertisements, posters or promotional material, LICENSE OWNER hereby agrees that such adaptation, translation, derivative work or Copyrighted Work shall be the property of COMPANY, and LICENSE OWNER hereby assigns all its right, title and interest therein to COMPANY (or such other person identified by COMPANY). LICENSE OWNER agrees to execute any documents, in recordable form, which COMPANY determines are necessary to reflect such ownership. LICENSE OWNER shall submit all such adaptations, translations,

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derivative works and Copyrighted Works to COMPANY for approval prior to use.

7.B. LIMITATION ON LICENSE OWNER'S USE OF COPYRIGHTED WORKS

LICENSE OWNER acknowledges that LICENSE OWNER's right to use the Copyrighted Works, as described in this Agreement, is derived solely from this Agreement and is limited to the use of such Copyrighted Works pursuant to and in compliance with this Agreement and all applicable standards, specifications, and operating procedures prescribed by COMPANY from time to time during the term of this Agreement. LICENSE OWNER shall ensure that all Copyrighted Works used hereunder shall bear an appropriate copyright notice under the Universal Copyright Convention or other copyright laws prescribed by COMPANY specifying that COMPANY or an Affiliate of COMPANY is the owner of the copyrights therein. Any unauthorized use, adaptation, publication, reproduction, preparation of derivative works, distribution of copies (whether by sale or other transfer of ownership, or by rental, lease or lending), or attempts to recreate all or a portion of such Copyrighted Works shall constitute a breach of this Agreement and an infringement of the rights of COMPANY in and to the Copyrighted Works.

7.C. NOTIFICATION OF INFRINGEMENTS AND CLAIMS

LICENSE OWNER shall immediately notify COMPANY of any actual or apparent infringement of or challenge to any of the Copyrighted Works, or claim by any person of any rights in the Copyrighted Works. LICENSE OWNER shall not communicate with any person other than COMPANY and its counsel in connection with any such infringement, challenge or claims. COMPANY shall have the sole discretion to take such action as it deems appropriate in connection with the foregoing, and the right to control exclusively any settlement, litigation, arbitration or administrative proceeding arising out of any such alleged infringement, challenge or claim or otherwise relating to the Copyrighted Works. LICENSE OWNER agrees to execute any and all instruments and documents, render such assistance, and do such acts and things as may, in the opinion of COMPANY's counsel, be necessary or advisable to protect and maintain the interests of COMPANY in any litigation or other proceeding or to otherwise protect and maintain the interests of COMPANY in the Copyrighted Works. COMPANY will reimburse LICENSE OWNER for the reasonable out-of-pocket expenses incurred and paid by LICENSE OWNER in complying with the requirements imposed by this Paragraph provided, however, that if any action taken by COMPANY results in any monetary recovery for LICENSE OWNER (by way of counterclaim or otherwise) which exceeds LICENSE OWNER's costs, then LICENSE OWNER must pay its own costs and share pro rata in COMPANY's costs therefor up to the amount of LICENSE OWNER's share of such recovery.

7.D. DISCONTINUANCE OF USE OF COPYRIGHTED WORKS

If it becomes advisable at any time in COMPANY's sole judgment for
LICENSE

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OWNER to modify or discontinue use of any of the Copyrighted Works and/or for LICENSE OWNER to use one or more additional or substitute copyrighted or copyrightable items, LICENSE OWNER agrees to immediately comply with COMPANY's directions to modify or otherwise discontinue the use of the Copyrighted Works and/or to use any substitute materials specified by COMPANY. Neither COMPANY nor its Affiliates shall have any obligation to reimburse LICENSE OWNER for any expenditures made by LICENSE OWNER to modify or discontinue the use of any Copyrighted Work or to adopt additional or substitute copyrighted or copyrightable items.

8. LICENSED PROGRAM AND COMPUTER SYSTEM

8.A. GRANT OF SOFTWARE LICENSE

COMPANY hereby grants to LICENSE OWNER a nonexclusive, nontransferable, nonassignable license to use the Licensed Program, subject to the following terms and conditions:

(1) The Licensed Program shall be installed and tested on the Computer System by COMPANY or its designee. If LICENSE OWNER does not purchase the Computer System from COMPANY, LICENSE OWNER must pay COMPANY or its designee a reasonable installation and testing fee upon completion of COMPANY's or its designee's installation and testing of the operation of the Licensed Program with the Computer System. LICENSE OWNER acknowledges and agrees that COMPANY's current installation and testing fee of $3,500.00 is reasonable. COMPANY agrees that the installation and testing fee applicable pursuant to this Agreement will not exceed $3,500.

(2) Except with the prior written consent of COMPANY, the Licensed Program (a) shall not be operated by persons other than LICENSE OWNER and employees of LICENSE OWNER, (b) shall not be operated on equipment other than the Computer System, (c) shall be used only in conjunction with the Specified Software and not with any other computer applications program, and (d) shall not be operated at locations other than the Store and the LICENSE OWNER's principal office; provided, however, that with prior notice to COMPANY, LICENSE OWNER may operate the Licensed Program on equipment other than the Computer System and at a location other than the Store and the LICENSE OWNER's principal office to the extent required due to malfunction of the Computer System or other cause beyond the reasonable control of LICENSE OWNER, but not for any period longer than seven (7) consecutive days unless otherwise agreed in writing by COMPANY.

(3) The Licensed Program shall be used in LICENSE OWNER's operation of the Store and shall not be used for any other purpose.

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(4) Without limiting the foregoing, LICENSE OWNER shall not, and shall not allow its employees or agents to: (a) sell, assign, lease, sublicense, pledge, grant a security interest with respect to, market or commercially exploit, in any way, the Licensed Program or any component thereof, or any data generated by the use of the Licensed Program or any component of the Licensed Program; (b)disclose or grant access to the Licensed Program, or any data generated by the use of the Licensed Program or any component of the Licensed Program, to any third party other than one to whom COMPANY has consented in writing and who has agreed in writing with COMPANY to keep the Licensed Program confidential ; (c) copy or reproduce the Licensed Program, or any data generated by the use of the Licensed Program or any component of the Licensed Program, in any manner, except to the extent necessary for normal back-up and operating thereof; or (d) alter, modify or adapt the Licensed Program, any documentation relating thereto or any component of the Licensed Program, including, but not limited to, by translating, decompiling, reverse engineering or disassembling the Licensed Program.

(5) LICENSE OWNER acknowledges and agrees that the Licensed Program and any data generated by the use of the Licensed Program is the valuable, proprietary property and trade secret of COMPANY or, as applicable, COMPANY's licensor and LICENSE OWNER agrees to use the utmost care to safeguard the Licensed Program and any data generated by the use of the Licensed Program and to maintain the copyright protection and the secrecy and confidentiality thereof. LICENSE OWNER shall not undertake to patent, copyright or otherwise assert proprietary rights to the Licensed Program and any data generated by the use of the Licensed Program or any portion thereof. LICENSE OWNER recognizes that all or part of the Licensed Program and any data generated by the use of the Licensed Program may be copyrighted and agrees that this shall not be construed as causing the copyrighted material to be public information. LICENSE OWNER will ensure that all copies of the Licensed Program and any data generated by the use of the Licensed Program or any components of the Licensed Program in its possession contain an appropriate copyright notice under the Universal Copyright Convention or other notice of proprietary rights specified by COMPANY.

(6) LICENSE OWNER shall promptly disclose to COMPANY all ideas and suggestions for modifications or enhancements of the Licensed Program conceived or developed by or for LICENSE OWNER, and COMPANY and its Affiliates shall have the right to use and license such ideas and suggestions. All modifications and enhancements made to the Licensed Program together with the copyright therein shall be the property of COMPANY, without regard to the source of the modification or enhancement, and LICENSE OWNER hereby assigns all of its right, title, and interest in any ideas, modifications, and enhancements to

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COMPANY. LICENSE OWNER agrees to execute any document, in recordable form, which COMPANY determines is necessary to reflect such ownership.

(7) COMPANY or its designee shall have the right at all times to access the Licensed Program and to retrieve, analyze and use all data in the files of LICENSE OWNER for the Licensed Program.

(8) COMPANY or its designee shall provide to LICENSE OWNER all upgrades, modifications, improvements, enhancements, extensions and other changes to the Licensed Program approved by COMPANY for use in connection with the operation of UNITS and LICENSE OWNER shall promptly implement their use.

(9) Upon expiration or termination of this Agreement, LICENSE OWNER shall allow COMPANY's or its designee's employees or agents to remove the Licensed Program from the Computer System, shall immediately return the Licensed Program, each component thereof, and any data generated by the use of the Licensed Program to COMPANY or its designee, and shall immediately destroy any and all back-up or other copies of the Licensed Program or parts thereof, documentation for the Licensed Program and any data generated by the use of the Licensed Program, and other materials or information which relate to or reveal the Licensed Program and its operation and any data generated by the use of the Licensed Program.

8.B. SOFTWARE LICENSE FEE

LICENSE OWNER agrees to pay to COMPANY or its designee upon installation of the Licensed Program on LICENSE OWNER's Computer System, a software license fee (the "Software License Fee") in the amount of Fifteen Thousand Dollars ($15,000.00). The Software License Fee shall be fully earned by COMPANY or its designee upon installation of the Licensed Program on the Computer System and is non-refundable in whole or in part.

8.C. SOFTWARE SUPPORT SERVICE

During the term of this Agreement and, provided that LICENSE OWNER is in compliance with the terms of this Agreement, COMPANY or its designee shall provide to LICENSE OWNER such support services as COMPANY deems reasonably necessary to cause the Licensed Program to perform on the Computer System in accordance with the standards for the Licensed Program as specified from time to time by COMPANY, provided, however, that in no event will such support services be less than COMPANY or its designee provides to COMPANY-operated UNITS. Such support services shall not extend to error corrections, operational support and assistance resulting from LICENSE OWNER's use or operation of software which is not authorized by this Agreement for use on the Computer System, (b) software training or (c) hardware maintenance such support service shall include non-

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procedure Help Desk calls. All procedural Help Desk calls will be handled by COMPANY for an additional fee of $25 per call.

8.D. SOFTWARE SUPPORT SERVICE FEE

For the software support service provided to LICENSE OWNER, as described above, LICENSE OWNER agrees to pay to COMPANY or its designee a periodic software support service fee ("Software Support Fee") in the amount of Four Hundred Dollars ($400.00). Such fee shall be payable in advance for each Accounting Period on or before the eighth (8th) day prior to commencement of such period commencing on the installation of the Licensed Program on the Computer System. The Software Support Fee may be increased by COMPANY from time to time, at its sole option, upon written notice to LICENSE OWNER.

8.E. MODIFICATION, ENHANCEMENT, AND REPLACEMENT OF COMPUTER SYSTEM, LICENSED PROGRAM AND SPECIFIED SOFTWARE.

LICENSE OWNER acknowledges that COMPANY may, during the term of this Agreement, require LICENSE OWNER to modify, enhance and/or replace all or any part of the Computer System, the Licensed Program and/or the Specified Software at LICENSE OWNER's expense, and agrees, within sixty (60) days of receipt of notice from COMPANY, to acquire, or acquire the right to use for the remainder of the term of this Agreement and implement, the modified, enhanced or replacement version of the Computer System, the Licensed Program and/or the Specified Software specified by COMPANY and to take any and all other actions as may be necessary to enable them, as modified, enhanced or replaced, to operate as specified by COMPANY. Any such modifications, enhancements, and replacements may require LICENSE OWNER to incur costs to purchase, lease and/or license new or modified computer hardware and/or software or other equipment and to obtain different and/or additional service and support services during the term of this Agreement. LICENSE OWNER acknowledges that COMPANY cannot estimate the costs of such future enhancements, modifications, and replacements and that such costs may not be fully amortizable over the remaining term of the License Agreement. Nonetheless, LICENSE OWNER agrees to incur such costs, where directed by COMPANY to do so, provided that the COMPANY is then currently specifying the same enhancements, modifications, and replacements for use in COMPANY-operated UNITS.

8.F. WARRANTIES AND LIMITATION OF LIABILITY

COMPANY represents and warrants to LICENSE OWNER that: (1) COMPANY has the right to license the Licensed Program to LICENSE OWNER, as set forth in this Agreement; and (2) to the best of COMPANY's knowledge the Licensed Program does not, and as a result of any enhancements, improvements or modifications provided by COMPANY, will not, to the best of COMPANY's knowledge, infringe upon any United States patent, copyright or other proprietary right of any third party. In the event LICENSE OWNER's use of the Licensed

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Program as required by COMPANY is enjoined as a result of a claim by a third party of patent or copyright infringement or violation of proprietary rights, COMPANY shall, in its sole discretion, either (i) procure for LICENSE OWNER the right to continue use of the Licensed Program as contemplated hereunder, or
(ii) replace the Licensed Program or modify it such that there is no infringement of the third party's rights. Such action by COMPANY shall be LICENSE OWNER's sole and exclusive remedy against COMPANY in such event.

Neither COMPANY nor its designee represents or warrants to LICENSE OWNER, and expressly disclaims any warranty, that the Licensed Program is error-free or that the operation and use of the Licensed Program by LICENSE OWNER will be uninterrupted or error-free. Neither COMPANY nor its designee shall have any obligation or liability for any expense or loss incurred by LICENSE OWNER arising from use of the Licensed Program in conjunction with any other computer program not authorized by COMPANY.

EXCEPT FOR THE ABOVE EXPRESS LIMITED WARRANTIES, COMPANY AND/OR ITS DESIGNEE MAKE NO WARRANTIES, EXPRESS OR IMPLIED, ORAL OR WRITTEN, WITH RESPECT TO THE LICENSED PROGRAM, PROGRAM DOCUMENTATION, OR ANY OTHER MATERIAL FURNISHED HEREUNDER, OR ANY COMPONENT THEREOF AND THERE ARE EXPRESSLY EXCLUDED ALL WARRANTIES OF MERCHANTABILITY AND FITNESS FOR A PARTICULAR PURPOSE WITH RESPECT THERETO.

8.G. SUBCOMPONENT LICENSES AND THIRD-PARTY LICENSES

LICENSE OWNER acknowledges that the Licensed Program contains third-party components and subcomponents which COMPANY has the authority to license to LICENSE OWNER as part of the Licensed Program pursuant to and in accordance with software license agreements with third-party vendors (collectively, the "Component Licenses"). In addition, LICENSE OWNER acknowledges that acquisitions by LICENSE OWNER of all or portions of the Computer System and the Specified Software from or through the COMPANY are governed by license or other agreements by and between third-party vendors and COMPANY, which agreements specifically permit COMPANY to sell and/or sublicense all or portions of the Computer System and the Specified Software to LICENSE OWNER or specifically require LICENSE OWNER to agree to be bound by the terms thereof (either type of license hereinafter referred to as the "Third Party Licenses"). LICENSE OWNER therefore hereby agrees to be bound by the terms of each Component License and each relevant Third Party License, in each case as if LICENSE OWNER was a party thereto, and agrees that the vendors and licensors of all or portions of the Specified Software and the Computer System and the licensors of all or portions of the Licensed Program (collectively, the "Vendors") are third-party beneficiaries of this Agreement with full rights to enforce their respective rights under this Section 8 of this Agreement. LICENSE OWNER further agrees to indemnify and hold harmless COMPANY and each of the Vendors from and against all costs, expenses, and damages arising out of or based upon any breach or claim of a breach of this Agreement, the Third Party Licenses or Component

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Licenses by LICENSE OWNER, its directors, officers, employees, agents and owners.

9. CONFIDENTIAL INFORMATION

COMPANY or its licensors, as applicable, possess and may further develop and acquire certain confidential and proprietary information and trade secrets including, but not limited to, the following categories of information, methods, techniques, procedures and knowledge developed or to be developed by COMPANY, its consultants or contractors, its Affiliates or its designees, and/or franchise or license owners and developers (the "CONFIDENTIAL INFORMATION"):

(1) methods, techniques, equipment, specifications (including Design Specifications), standards, policies, procedures, information, concepts and systems relating to and knowledge of and experience in the development, operation, licensing and franchising of UNITS; and

(2) marketing and promotional programs for UNITS; and

(3) knowledge concerning the logic, structure and operation of computer software programs which COMPANY authorizes for use in connection with the operation of UNITS (including, without limitation, the Licensed Program) and all additions, modifications and enhancements thereof, and all data generated from use of such programs and the logic, structure and operation of the data base file structures containing such data and all additions, modifications and enhancements thereof; and

(4) sales data and information concerning consumer preferences and inventory requirements for Products, materials and supplies, and specifications for and knowledge of suppliers of certain materials, equipment and fixtures for UNITS; and

(5) ingredients, formulas, mixes, spices, seasonings, recipes for, and methods of preparation, baking, cooking, freezing, serving, packaging, catering and delivery of, Products and other items sold at UNITS; and

(6) information concerning customers, customer lists, Product sales, operating results, financial performance and other financial data of UNITS; and

(7) the Store Manuals and the Development Manual (defined in the Development Agreement); and

(8) employee selection procedures, training and staffing levels.

COMPANY will disclose to LICENSE OWNER such parts of the Confidential Information as COMPANY deems necessary or advisable from time to time in its sole discretion for the operation of a Store during training, and in guidance and assistance furnished to

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LICENSE OWNER during the term of the License, and LICENSE OWNER may learn or otherwise obtain from COMPANY and its Affiliates and other licensors of components or elements of the System, other developers, other license owners and franchise owners additional Confidential Information of COMPANY during the term of the License. LICENSE OWNER acknowledges and agrees that neither LICENSE OWNER nor any other person or entity will acquire by or through LICENSE OWNER any interest in or right to use the Confidential Information other than the LICENSE OWNER's right to utilize it in the operation of the Store pursuant to this Agreement, and that the use or duplication of the Confidential Information in any other business would constitute an unfair method of competition with COMPANY and other UNIT developers, franchise owners and license owners. LICENSE OWNER agrees to disclose the Confidential Information to its Owners and to employees of the Store only to the extent reasonably necessary for the operation of the Store and only if such individuals have agreed to maintain such information in confidence in an agreement enforceable by COMPANY.

LICENSE OWNER acknowledges and agrees that the Confidential Information is confidential to and a valuable asset of COMPANY or its licensors, if applicable, is proprietary, includes trade secrets of COMPANY, and is disclosed to LICENSE OWNER solely on the condition that LICENSE OWNER, its Owners and its employees who have access to the Confidential Information agree, and LICENSE OWNER does hereby agree, that, during and after the term of this Agreement, LICENSE OWNER, its Owners and such employees:

(a) will not use the Confidential Information in any other business or capacity (unless in the case of the Licensed Program, separately licensed by the owner thereof); and

(b) will maintain the absolute secrecy and confidentiality of the Confidential Information; and

(c) will not make unauthorized copies of any portion of the Confidential Information disclosed in written or other tangible form; and

(d) will adopt and implement all reasonable procedures prescribed from time to time by COMPANY to prevent unauthorized use or disclosure of or access to the Confidential Information, including, without limitation, requiring employees and Owners who will have access to such information to execute non-competition and confidentiality agreements in the form attached hereto as Exhibit H (the "Confidentiality and Non-Competition Agreement"). LICENSE OWNER shall provide COMPANY, at its request, executed originals of each such Confidentiality and Non-Competition Agreement.

Notwithstanding the foregoing and any other provision of this Agreement, LICENSE OWNER may use the Confidential Information in connection with the operation of other UNITS (in addition to the Store) pursuant to other license or franchise agreements with COMPANY.

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Notwithstanding anything to the contrary contained in this Agreement and provided LICENSE OWNER shall have obtained COMPANY's prior written consent, the restrictions on LICENSE OWNER's disclosure and use of the Confidential Information shall not apply to the following:

(i) information, methods, procedures, techniques and knowledge which are or become generally known in the food service business in the Territory, other than through disclosure (whether deliberate or inadvertent) by LICENSE OWNER or any other party having an obligation of confidentiality to COMPANY; and

(ii) the disclosure of the Confidential Information in judicial or administrative proceedings to the extent that LICENSE OWNER is legally compelled to disclose such information, provided LICENSE OWNER has notified COMPANY prior to disclosure and shall have used its best efforts to obtain, and shall have afforded COMPANY the opportunity to obtain, an appropriate protective order or other assurance satisfactory to COMPANY of confidential treatment for the information required to be so disclosed.

LICENSE OWNER agrees to disclose to COMPANY all ideas, concepts, methods, techniques and products conceived or developed by LICENSE OWNER, its affiliates, Owners or employees during the term of this Agreement relating to the development and operation of UNITS, provided that LICENSE OWNER will not be obligated to make such disclosures if doing so would violate any contractual obligations of LICENSE OWNER (or DEVELOPER, if applicable) which:

(A) arose prior to DEVELOPER's execution of the Development Agreement (or, if there is no Development Agreement, then which arose prior to LICENSE OWNER's execution of this Agreement); and

(B) DEVELOPER disclosed to COMPANY in writing prior to or upon execution of the Development Agreement.

LICENSE OWNER hereby grants to COMPANY and agrees to procure from its Affiliates, Owners or employees a perpetual, non-exclusive, and worldwide right to use any such ideas, concepts, methods, techniques and products in all food service businesses operated by COMPANY or its Affiliates, licensees, franchisees and designees. COMPANY shall have no obligation to make any lump sum or on-going payments to LICENSE OWNER with respect to any such ideas, concepts, methods, techniques or products. LICENSE OWNER agrees that LICENSE OWNER will not use nor will it allow any other person or entity to use any such concept, method, technique or product without obtaining COMPANY's prior written approval.

10. EXCLUSIVE RELATIONSHIP

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LICENSE OWNER acknowledges and agrees that COMPANY would be unable to protect the Confidential Information against unauthorized use or disclosure and would be unable to encourage a free exchange of ideas and information among franchise owners, license owners and developers of UNITS if license owners, franchise owners, developers and their Principal Owners (and members of their Immediate Families) were permitted to engage in, hold interests in or perform services for Competitive Businesses. LICENSE OWNER further acknowledges and agrees that the restrictions contained in this Section 10 will not hinder its activities or the activities of its Principal Owners (or member of their Immediate Families) under this Agreement or in general. COMPANY has entered into this Agreement with LICENSE OWNER on the express condition that, with respect to the operation of food service businesses that sell Products, LICENSE OWNER and its Principal Owners and members of their respective Immediate Families will deal exclusively with COMPANY. LICENSE OWNER therefore agrees that during the term of this Agreement, neither LICENSE OWNER nor any Principal Owner of LICENSE OWNER, nor any member of the Immediate Family of LICENSE OWNER or of any Principal Owner, shall directly or indirectly:

(a) have any interest as a record or beneficial owner in any Competitive Business (this restriction shall not be applicable to the ownership of shares of a class of securities listed on a stock exchange or traded on the over-the-counter market and quoted on a national inter-dealer quotation system that represent less than three percent (3%) of the number of shares of that class of securities issued and outstanding);

(b) perform services as a director, officer, manager, employee, consultant, representative, agent, or otherwise for any Competitive Business; or

(c) divert or attempt to divert any business or any customers of any UNIT to any Competitive Business.

LICENSE OWNER also agrees that, during the term of this Agreement, neither LICENSE OWNER nor any Principal Owner of LICENSE OWNER, nor any member of the Immediate Family of LICENSE OWNER or a Principal Owner shall directly or indirectly employ or seek to employ any person who is employed by COMPANY, its Affiliates or by any other developer, franchise owner, or license owner of UNITS, nor induce any such person to leave said employment without the prior written consent of such person's employer.

Furthermore, if LICENSE OWNER is a corporation, limited liability company or partnership, it will not engage in any business or other activity, directly or indirectly, other than the development and operation of the Store and other UNITS developed and operated pursuant to other agreements with COMPANY.

LICENSE OWNER acknowledges and agrees that the failure of any person or entity restricted pursuant to this Section 10 to comply with the restrictions of this Section 10 (regardless of whether that person or entity actually has executed this Agreement or a Confidentiality and

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Non-Competition Agreement) shall constitute a breach of this Agreement.

The restrictions of this Section 10 shall not be construed to prohibit LICENSE OWNER, any Principal Owner of LICENSE OWNER, or any member of the Immediate Family of LICENSE OWNER or its Principal Owners from having a direct or indirect ownership interest in any UNIT, development agreements, license agreements or franchise agreements for the development or operation of UNITS, or any entity owning, controlling or operating UNITS, or from providing services to any such UNITS pursuant to other agreements with COMPANY. Furthermore, the restrictions of this Section 10 shall not prohibit LICENSE OWNER, any Principal Owner, or any member of the Immediate Family of LICENSE OWNER or a Principal Owner (to the extent any such person is an individual) from performing services for or having an ownership interest in a Permitted Competitive Business, or from conducting customary promotion and advertising of a Permitted Competitive Business. Such person(s) and business(es), if any, are identified in Exhibit D attached to this Agreement.

11. FEES

11.A. INITIAL LICENSE FEE

LICENSE OWNER agrees to pay to COMPANY upon execution of this Agreement an initial license fee (the "Initial License Fee") in the amount of Thirty-Five Thousand Dollars ($35,000.00). The Initial License Fee (and any deposits applicable thereto under the Development Agreement) shall be fully earned by COMPANY upon the earlier of payment thereof or execution of this Agreement. The Initial License Fee is non-refundable in whole or in part and is paid to compensate COMPANY for various services provided to LICENSE OWNER, including but not limited to providing initial training, furnishing plans and specifications for the Store and inspecting the Store prior to opening. The Initial License Fee is not compensation for the use of the Marks or the Copyrighted Works.

11.B. ROYALTY FEE

LICENSE OWNER agrees to pay to COMPANY a continuing royalty fee (the "ROYALTY FEE") in an amount equal to eight percent (8%) of the Store's Royalty Base Revenue (as defined in Paragraph C of this Section). The Royalty Fee shall be payable to COMPANY on or before the twentieth (20th) day of each Accounting Period based on the Store's Royalty Base Revenue for the immediately preceding Accounting Period. The Royalty Fee is paid, in part, to compensate COMPANY for various services provided to LICENSE OWNER after the Store opens, including, but not limited to, quality, service, and cleanliness inspections. COMPANY, upon written notice to LICENSE OWNER shall have the right to change the timing of LICENSE OWNER's payments of Royalty Fees and Marketing Contributions (as defined below) due under this Agreement, provided that COMPANY shall make such payments due no more frequently than twice each Accounting Period. LICENSE OWNER shall not subordinate to any other obligation its obligation to pay the Royalty Fee or any other fee or charge hereunder. Each

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payment of Royalty Fees shall be accompanied by a report, in a form approved by COMPANY, reflecting the calculation of the amount of the Royalty Fee remitted, the amount of Local Expenditures (defined below) for the period covered as well as such other information as COMPANY requires from time to time (a "Royalty Reporting Form").

11.C. DEFINITION OF "ROYALTY BASE REVENUE"

As used in this Agreement, the term "ROYALTY BASE REVENUE" shall mean and include the gross revenue from all sales of Products and all other products and services sold or performed by or for LICENSE OWNER or the Store in, at, from, or away from the Store, or through or by means of the business conducted pursuant to this Agreement, whether for cash or credit, including any assumed gross revenue calculated for the purpose of an insurance claim for lost profits to the extent such claim is paid by the insurer, but excluding: (1) all sales or service taxes collected from customers and paid or payable to the appropriate taxing authority; (2) all customer refunds, valid discounts and coupons, and credits made by the Store (such exclusions shall not include any reductions for credit card user fees, returned checks or reserves for bad credit or doubtful accounts); (3) any portion of employee meals for which LICENSE OWNER does not charge the employee; and (4) any monies received by the Store from other UNITS as a result of and directly attributable to any approved Commissary operated out of the Store.

11.D. INTEREST ON LATE PAYMENTS

All fees and other amounts which LICENSE OWNER owes to COMPANY or its Affiliates, shall bear interest after due date for the number of days which such payment is overdue at a rate equal to the lesser of: (1) eighteen percent (18%) per annum; or (2) the highest legal rate permitted by applicable law. LICENSE OWNER acknowledges that this Paragraph shall not constitute COMPANY's agreement to accept such payments after same are due or a commitment by COMPANY to extend credit to, or otherwise finance LICENSE OWNER's operation of the Store. Further, LICENSE OWNER acknowledges that failure to pay all such amounts when due shall, notwithstanding the provisions of this Paragraph, constitute grounds for termination of this Agreement, as provided in this Agreement.

11.E. APPLICATION OF PAYMENTS

Notwithstanding any designation by LICENSE OWNER, COMPANY shall have sole discretion to apply any payments received from LICENSE OWNER or any indebtedness of COMPANY to LICENSE OWNER, to any past due indebtedness, of whatever nature, of LICENSE OWNER to COMPANY or its Affiliates.

11.F. ELECTRONIC FUNDS TRANSFER

COMPANY reserves the right to require LICENSE OWNER to remit fees and other amounts due to COMPANY hereunder via electronic funds transfer or other similar means

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utilizing the Computer System or otherwise. If COMPANY notifies LICENSE OWNER to use such payment method, LICENSE OWNER agrees to comply with procedures specified by COMPANY and/or perform such acts and deliver and execute such documents, including authorization (in the form attached hereto as Exhibit I or such other form as COMPANY shall accept) for direct debits from LICENSE OWNER's business bank operating account, as may be necessary to assist in or accomplish payment by such method. Under this procedure LICENSE OWNER shall authorize COMPANY to initiate debit entries and/or credit correction entries to a designated checking or savings account for payments of fees and other amounts payable to COMPANY and its Affiliates and any interest charges due thereon. LICENSE OWNER shall make the funds available to COMPANY for withdrawal by electronic transfer no later than the due date for payment therefor. If LICENSE OWNER has not timely reported the Store's Royalty Base Revenue to COMPANY for any reporting period, then COMPANY shall be authorized, at COMPANY's option, to debit LICENSE OWNER's account in an amount equal to (a) the fees transferred from LICENSE OWNER's account for the last reporting period for which a report of the Store's Royalty Base Revenue was provided to COMPANY as required hereunder or (b) the amount due based on information retrieved from the Computer System.

12. STORE IMAGE AND OPERATION

12.A. CONDITION AND APPEARANCE OF THE STORE

LICENSE OWNER agrees that:

(1) neither the Store nor the Site will be used for any purpose other than the operation of a UNIT in full compliance with this Agreement; and

(2) LICENSE OWNER will maintain the condition and appearance of the Store, its equipment, furnishings, fixtures, signs and vehicles in accordance with the specifications and standards of COMPANY and consistent with the image of a UNIT as a first-class, clean, sanitary, attractive and efficiently operated food service business; and

(3) LICENSE OWNER will perform such maintenance (including, without limitation, maintenance procedures and routines which COMPANY prescribes from time to time) with respect to the decor, equipment, fixtures, furnishings, vehicles, and signs of the Store and the Site, as may be required or directed by COMPANY from time to time to maintain such condition, appearance, and efficient operation, including, without limitation:

(a) continuous and thorough cleaning and sanitation of the interior and exterior of the Store; and

(b) thorough repainting and redecorating of the interior and exterior of the Store and/or the Site at reasonable intervals; and

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(c) interior and exterior repair of the Store and/or the Site; and

(d) repair or replacement of damaged, worn out or obsolete furnishings, equipment, vehicles, fixtures and signs; and

(4) LICENSE OWNER will not make any material alterations to the Site, or to the appearance of the Store as originally developed, without the prior approval of COMPANY; and

(5) subject to approval by COMPANY of plans, layouts and designs, LICENSE OWNER will remodel, expand, redecorate, re-equip and refurnish the Site and the Store at reasonable intervals determined by COMPANY to reflect changes in the appearance and operation of UNITS prescribed by COMPANY and required of new UNIT license owners and franchise owners provided that:

(a) COMPANY has initiated a program to begin such changes with respect to other UNITS operated within the Marketing Area, to the extent COMPANY has the contractual right to require any such UNITS to do so; and

(b) LICENSE OWNER shall have a reasonable time period remaining in the term of this Agreement (not less than five
(5) years) to amortize the costs of such improvements, or equipment (excluding the Computer System, Licensed Program and/or Specified Software), vehicles, fixtures and furnishings;

it being understood and agreed by LICENSE OWNER that the provision of Delivery Service from the Store and/or Catering Service from a Catering Facility, if authorized or required by COMPANY, may require LICENSE OWNER to incur additional costs to obtain equipment, vehicles, fixtures, furnishings and furniture and improve the Store to provide such services in accordance with COMPANY's standards and specifications therefor; and

(6) LICENSE OWNER will place or display at the Store (interior and exterior) only such signs, emblems, lettering, logos, and display and advertising materials that are from time to time approved by COMPANY.

In addition to any other remedies available to COMPANY, if LICENSE OWNER does not maintain the condition and appearance of the Store as herein required, COMPANY may, upon not less than ten (10) days' written notice (or, in cases of health or sanitation hazards or other public endangerment, as determined by COMPANY, in its sole discretion, immediately on oral or written notice) to LICENSE OWNER:

(i) arrange for the necessary cleaning or sanitation, repair, remodeling, upgrading, painting or decorating; or

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(ii) replace, as necessary, fixtures, furnishings, equipment, vehicles, or signs.

LICENSE OWNER shall pay the entire cost thereof on or before the fifth (5th) day following the receipt of a bill for such work from COMPANY.

12.B. STORE MENU AND SERVICES

LICENSE OWNER agrees that the Store shall (1) offer for sale all Products and all promotional and related items (for example, T-shirts, cups, mugs, caps, hats and similar items) as may be directed by COMPANY from time to time (and no other products) and (2) provide only the following services (and no other services): (a) the carry-out service and on-premises dining that COMPANY authorizes and requires, (b) the Delivery Service that COMPANY, in its sole discretion, may authorize and/or require from time to time for the Store pursuant to a Delivery Rider and (c) the Catering Service that COMPANY in its sole discretion may authorize and/or require from time to time to provide from the Store (or a Catering Facility) pursuant to a Catering Rider, all in accordance with COMPANY's specifications, standards and procedures. LICENSE OWNER agrees that the Store shall not under any circumstances offer for sale or sell any products or services at or from the Store which have not been approved by COMPANY prior to such offer or sale. LICENSE OWNER also acknowledges and agrees that the preparation and packaging of Products for purposes of carry-out service, on-premises dining, Delivery Service and Catering Service is important to the image of the System, and that, therefore, LICENSE OWNER shall not sell any Products that have not been prepared and packaged in accordance with COMPANY's specifications, standards and procedures prescribed in the Store Manuals or otherwise in writing. LICENSE OWNER also acknowledges and agrees that if COMPANY requires the Store to offer new or substitute products or services not currently offered at UNITS, LICENSE OWNER agrees to offer such services and/or products in compliance with COMPANY's specifications, standards and procedures and to diligently pursue obtaining any permits and take such actions (including, without limitation, constructing improvements and acquiring fixtures, furnishings, equipment, supplies and materials) required to offer such products and/or services. LICENSE OWNER acknowledges and understands that such modifications to the services and/or products to be offered by the Store may require LICENSE OWNER to incur additional costs and expenses to operate the Store, including, without limitation, the purchase and/or lease of additional or substitute furnishings, furniture, fixtures, vehicles or equipment for Catering Service and/or Delivery Service, and LICENSE OWNER agrees to incur such expenses in connection therewith.

LICENSE OWNER acknowledges that COMPANY may conduct quality, service, cleanliness, and other inspections of the Store from time to time without notice to LICENSE OWNER to determine compliance with this Agreement and the standards and specifications applied by COMPANY from time to time and that performance meeting COMPANY's standards in such inspections is required hereunder. COMPANY also may designate an independent

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evaluation service to conduct a "mystery shopper" quality control and evaluation program with respect to COMPANY-owned, licensed and/or franchised UNITS. LICENSE OWNER agrees that the Store will participate in such mystery shopper program, as prescribed and required by COMPANY, provided that COMPANY-owned, and franchised UNITS also will participate in such program to the extent COMPANY has the right to require such participation. LICENSE OWNER agrees to timely pay the then-current charges imposed by such evaluation service for the Store's participation in such program.

12.C. APPROVED PRODUCTS, DISTRIBUTORS AND SUPPLIERS

The reputation and goodwill of all UNITS are based upon, and can only be maintained by, the sale of distinctive, high-quality Products, and the presentation, packaging and service of Products in an efficient and appealing manner. COMPANY has developed and shall continue to develop certain proprietary food products which will be prepared by or for COMPANY according to COMPANY's proprietary recipes and formulas. COMPANY also has developed and may continue to develop standards and specifications for bagels and other food products, ingredients, spreads, seasonings, spices, mixes, teas, coffees and other beverages, materials and supplies incorporated in or used in the preparation, freezing, baking, cooking, serving, packaging, catering and delivery of prepared food products authorized for sale at or from UNITS.

COMPANY has approved and shall review and continue to approve suppliers and distributors of the foregoing products, supplies and materials that meet its standards and requirements including, without limitation, standards and requirements relating to quality, quantity and portions, prices, volume capability, frequency of delivery, distribution methods and locations, standards of service, including prompt attention to complaints, consistency, reliability, financial capability, labor and customer relations and other criteria. LICENSE OWNER agrees that the Store shall:

(1) purchase those Products which are COMPANY's private label food products, materials, supplies and proprietary food products developed by or for COMPANY or its Affiliates whether or not pursuant to a special recipe or formula or bearing the Marks (collectively "PROPRIETARY ITEMS") only from COMPANY or designees required and licensed by COMPANY to manufacture, prepare, distribute and/or sell such products;

(2) purchase only from distributors and suppliers approved or required by COMPANY all other goods and items authorized to be sold in the Store, and other materials and supplies used in the preparation, freezing, baking, cooking, serving, packaging, delivery and catering of Products and equipment, menus, forms, paper and plastic products, packaging or other materials (collectively "SUPPLIES AND MATERIALS"); and

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(3) purchase only from distributors and suppliers approved or required by COMPANY all Products other than Proprietary Items ("NON-PROPRIETARY PRODUCTS").

COMPANY may, in its sole discretion, designate which Products constitute Proprietary Items, and which of such Proprietary Items: (a) are required to be purchased from COMPANY or its designated suppliers; or (b) may be produced and/or prepared at the Store. COMPANY may from time to time modify the list of approved or required suppliers and distributors, and may designate itself or an Affiliate as a required manufacturer, supplier and/or distributor of certain equipment, products, materials, supplies or other items. LICENSE OWNER shall not, after receipt in writing of such modification, reorder any product from any supplier or distributor that is no longer approved. COMPANY may approve or require a single distributor or supplier for any products, materials or supplies and may approve or require a distributor or supplier only as to certain products, materials and supplies, and such approval may be temporary pending a further evaluation of such distributor or supplier by COMPANY. COMPANY may concentrate purchases with one or more distributors or suppliers to obtain lower prices and/or advertising support and/or services for the benefit of the System and/or UNITS. COMPANY may establish COMPANY or Affiliate-owned and operated food commissaries and distribution facilities which COMPANY may designate as an approved or required distributor or supplier.

LICENSE OWNER shall notify COMPANY and submit to COMPANY such information, specifications and samples as COMPANY requests if the LICENSE OWNER proposes to purchase any Products or Supplies and Materials from a distributor or supplier whom COMPANY has disapproved or not previously approved. COMPANY shall use its reasonable best efforts to notify LICENSE OWNER within one hundred twenty (120) days after receipt of all requested information and materials whether LICENSE OWNER is authorized to purchase such products from such distributor or supplier. If LICENSE OWNER fails to receive a notice of approval or disapproval within such one hundred twenty (120) day period, LICENSE OWNER may not purchase such products from such distributor or supplier. COMPANY may require LICENSE OWNER to reimburse COMPANY for its reasonable costs incurred in connection with the evaluation, inspection and supervision of such distributor or supplier.

LICENSE OWNER shall at all times maintain an adequate inventory of approved food and paper products, beverages, ingredients and other products sufficient in quality and variety to realize the full potential of the Store.

LICENSE OWNER acknowledges and agrees that COMPANY may, in its sole discretion, collect and retain all allowances, benefits, credits, monies, payments or rebates (collectively "PROMOTIONAL ALLOWANCES") offered to LICENSE OWNER or COMPANY or its Affiliates by manufacturers, suppliers and distributors for promotional or advertising purposes based upon LICENSE OWNER's purchases of Proprietary Items, Supplies and Materials and Non-Proprietary Products. LICENSE OWNER assigns to COMPANY or its designee all of LICENSE OWNER's right, title and interest in and to any and all such Promotional Allowances for authorizes COMPANY or its designee to collect any such Promotional Allowances for

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remission to: (a) the Marketing Fund (defined below) to the extent based on LICENSE OWNER's purchase of Non-Proprietary Products and Supplies and Materials, except as provided in clause (b) following; and (b) the general operating funds of COMPANY to the extent based on LICENSE OWNER's purchases of Proprietary Items, regardless of where purchased, as well as Non-Proprietary Products and Supplies and Materials purchased from COMPANY or its Affiliates. LICENSE OWNER acknowledges and agrees that under no circumstances will COMPANY or its Affiliates be required to contribute to the Marketing Fund any revenue made or collected by COMPANY or its Affiliates from sales to or purchases by LICENSE OWNER of any goods or services.

12.D. SPECIFICATIONS, STANDARDS AND PROCEDURES

LICENSE OWNER acknowledges that the operation of the Store in strict compliance with COMPANY's high standards is important to COMPANY and other UNITS and LICENSE OWNER agrees to maintain such high standards in the operation of the Store. The Store and all Products used and offered for sale at the Store shall at all times be maintained in a safe and sanitary condition. LICENSE OWNER agrees to comply strictly with all of COMPANY's mandatory specifications, standards and operating procedures relating to the appearance, function, cleanliness, days and hours of operation (days and hours of operation may vary somewhat among UNITS based on COMPANY's reasonable judgment of the requirements of the Store's trade area and whether COMPANY has approved any special services to be offered at or from a site), and operation of a UNIT, including, but not limited to:

(1) type, brand, quality, taste, weight, dimensions, ingredients, uniformity, manner of preparation, preservation and sale of all Products and Supplies and Materials; and

(2) sales and marketing procedures and customer service; and

(3) advertising and promotional programs; and

(4) layout, decor and color scheme of the Store; and

(5) recruitment, selection, training, appearance and dress of employees, including, without limitation, use of COMPANY's employee selection and training materials; and

(6) safety, maintenance, appearance, cleanliness, sanitation, standards of service and operation of the Store; and

(7) submission of requests for approval of brands of food and packaging products, supplies and suppliers; and

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(8) use and illumination of signs, posters, displays, standard formats and similar items; and

(9) identification of LICENSE OWNER as the owner of the Store; and

(10) types of and use of fixtures, furnishings, equipment, computer hardware and software, vehicles, and signs; and

(11) carry-out, on-premises dining and (if authorized by COMPANY and agreed to by LICENSE OWNER) Delivery Service, Catering Service and Special Distribution Arrangements; and

(12) required and approved menu items; and

(13) general staffing levels for the Store and number, type and qualifications of Store personnel; and

(14) participation in market research and test programs required or approved by COMPANY concerning various aspects of the System, including, without limitation, procedures, systems, techniques, furnishings, fixtures, equipment, ingredients, signs, labels, trade dress, logos, packaging, supplies, marketing materials and strategies, merchandising and new menu items and services. LICENSE OWNER agrees, if requested by COMPANY, to participate in COMPANY's customer surveys and market research programs.

LICENSE OWNER acknowledges and agrees that all mandatory specifications, standards and operating and inspection procedures prescribed from time to time by COMPANY in the Store Manuals or otherwise communicated to LICENSE OWNER in writing, shall constitute binding obligations on the part of LICENSE OWNER as if fully set forth herein, and any failure by LICENSE OWNER to adhere to such mandatory specifications, standards and operating and inspection procedures or to pass COMPANY's periodic quality control inspections shall constitute grounds for termination of this Agreement by COMPANY, as provided for herein. All references herein to this Agreement shall include all such mandatory specifications, standards, and operating procedures.

12.E. COMPLIANCE WITH LAWS AND GOOD BUSINESS PRACTICES

LICENSE OWNER shall secure and maintain in force in its name all required licenses, permits, and certificates relating to the conduct of its business pursuant to this Agreement. LICENSE OWNER shall comply with all applicable laws, ordinances and regulations, including, without limitation, laws and governmental regulations relating to the preparation, purchase and handling of food products, Delivery Service, Catering Service and Special Distribution Arrangements (if applicable), occupational hazards, health, safety and sanitation, worker's

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compensation insurance, unemployment insurance, and withholding and payment of all taxes. All advertising by LICENSE OWNER shall be approved by COMPANY and be completely factual, in good taste in the judgment of COMPANY, and shall conform to high standards of ethical advertising. LICENSE OWNER shall in all dealings with its customers, suppliers, COMPANY, and public officials adhere to high standards of honesty, integrity, fair dealing and ethical conduct. LICENSE OWNER agrees to refrain from any business or advertising practice which may be injurious to the business of COMPANY and the goodwill associated with the Marks and other UNITS. LICENSE OWNER shall notify COMPANY in writing:

(1) within three (3) days after the commencement of any action, suit, proceeding or issuance of any order, writ, injunction, award, or decree of any court, agency, or other governmental instrumentality, which may adversely affect the operation or financial condition of LICENSE OWNER or the Store; or

(2) immediately upon the receipt of any notice of violation of any law, ordinance or regulation relating to health, sanitation or the operation of the Store.

12.F. MANAGEMENT AND PERSONNEL OF THE STORE

LICENSE OWNER (or the persons identified as supervising Owners in Exhibit E hereto) shall supervise and oversee the operation of the Store. LICENSE OWNER shall employ and maintain at all times during the term of this Agreement at least one (1) Store Manager and one (1) Additional Manager at the Store. The Store Manager shall be the full-time manager of the Store and the Additional Manager shall perform on a full-time basis such other operations for LICENSE OWNER as COMPANY may reasonably specify from time to time and both must successfully complete to COMPANY's satisfaction a COMPANY certified initial management training program for the operation of the Store. LICENSE OWNER also shall employ the number of assistant managers and other personnel required for adequate staffing of the Store, and shall at all times keep COMPANY advised of the identities of the Store Manager, Additional Manager and assistant managers. COMPANY shall have the right to deal with the Store Manager, Additional Manager and assistant managers on matters pertaining to day-to-day operations of, and reporting requirements for, the Store. The Store at all times shall be under the direct, on-site supervision of the Store Manager, Additional Manager or an assistant manager who has completed a training program conducted by COMPANY or DEVELOPER (if applicable) and who has been certified under the terms of the Development Agreement. LICENSE OWNER shall provide the Store Manager with a compensation program reasonably acceptable to COMPANY designed to provide an incentive to the Store Manager to use diligent efforts to cause the Store to be operated in a profitable manner.

LICENSE OWNER shall hire all employees of the Store and shall be exclusively responsible for the terms of their employment and compensation and for the proper training of such employees in the operation of the Store.

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12.G. INSURANCE

During the term of this Agreement, LICENSE OWNER shall maintain in force, under policies of insurance issued by insurers rated "A-" or better by Alfred M. Best & Company, Inc. and approved by COMPANY:

(1) such insurance as is necessary to comply with all legal requirements concerning insurance coverage (including, without limitation, workers' compensation requirements), and insurance coverage for persons attending COMPANY training programs on behalf of LICENSE OWNER;

(2) commercial general liability insurance (including, but not limited to, coverage for motor vehicles used in the development and operation of the Store, whether or not owned by LICENSE OWNER), against claims for bodily and personal injury, death and property damage caused by or occurring in conjunction with the operation of the Store or otherwise in conjunction with the conduct of business by LICENSE OWNER pursuant to this Agreement, under one or more policies of insurance containing minimum liability coverage prescribed by COMPANY from time to time; and

(3) all risk property and casualty insurance for the replacement value of the Store and its contents (including leasehold improvements, furnishings, fixtures, equipment, the Computer System, signs, inventory, supplies, and materials).

COMPANY may periodically increase the amounts of coverage required under such insurance policies and require different or additional kinds of insurance at any time, including excess liability insurance, to reflect inflation, identification of new risks, changes in law or standards of liability, higher damage awards, or other relevant changes in circumstances. Each insurance policy shall name COMPANY as an additional named insured, shall contain a waiver of all subrogation rights against COMPANY, its Affiliates, and their successors and assigns, and shall provide for thirty (30) days' prior written notice to COMPANY of any material modification, cancellation, or expiration of such policy. The maintenance of insurance coverage that meets the minimum requirements described in this Section and such additional coverages which LICENSE OWNER determines are appropriate for its particular circumstances shall be the responsibility of LICENSE OWNER.

Upon execution of this Agreement, LICENSE OWNER shall provide COMPANY with evidence of the insurance required under this Agreement. Thereafter, prior to the expiration of the term of each insurance policy, LICENSE OWNER shall furnish COMPANY with a copy of each renewal or replacement insurance policy to be maintained by LICENSE OWNER for the immediately following term and evidence of the payment of the premium therefor. If LICENSE OWNER fails or refuses to maintain required insurance coverage, or to furnish satisfactory evidence thereof and the payment of the premiums therefor, COMPANY, at its option and in addition to its other rights and remedies under this Agreement, may obtain such insurance

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coverage on behalf of LICENSE OWNER and LICENSE OWNER shall fully cooperate with COMPANY in its effort to obtain such insurance policies, promptly execute all forms or instruments required to obtain or maintain any such insurance, allow any inspections of the Store or vehicles which are required to obtain or maintain such insurance, and pay to COMPANY, on demand, any costs and premiums incurred by COMPANY.

LICENSE OWNER's obligations to maintain insurance coverage as herein described shall not be affected in any manner by reason of any separate insurance maintained by COMPANY, nor shall the maintenance of such insurance relieve LICENSE OWNER of any indemnification obligations under this Agreement.

12.H. CREDIT CARDS AND OTHER METHODS OF PAYMENT

LICENSE OWNER shall at all times have arrangements in existence with a full range of credit and debit card issuers or sponsors, check verification services and electronic fund transfer systems as COMPANY designates in its sole discretion from time to time in order that the Store may accept customers' credit and debit cards, checks and other methods of payment. LICENSE OWNER shall use only such methods of payment which COMPANY authorizes or approves.

13. ADVERTISING

13.A. MARKETING FUND

Recognizing the value of advertising and marketing to the goodwill and public image of UNITS, COMPANY has instituted and LICENSE OWNER agrees that COMPANY or its designee shall maintain and administer a marketing fund (the "MARKETING FUND") for such advertising, media placement, marketing and public relations programs, research and related activities as COMPANY, in its sole discretion, may deem necessary or appropriate to generally promote UNITS and/or the System. LICENSE OWNER shall contribute to the Marketing Fund two percent (2%) of the Store's Royalty Base Revenue (without credit for any Promotional Allowances collected by COMPANY and contributed pursuant to Section 12.C.), payable to COMPANY by separate check or transfer at the same time and in the same manner as the Royalty Fees due hereunder. UNITS which are owned by COMPANY or its Affiliates, to the extent COMPANY has the right to require such Affiliates to do so, shall contribute to the Marketing Fund on the same basis as LICENSE OWNER. COMPANY shall have the right to require LICENSE OWNER from time to time to increase LICENSE OWNER'S Marketing Fund contributions up to one fourth of one percent (0.25%) per year.

COMPANY shall direct all advertising, media placement, marketing and public relations programs and activities financed by the Marketing Fund, with sole discretion over the strategic direction, creative concepts, materials and endorsements used therein, and the geographic, market, and media placement and allocation thereof. LICENSE OWNER agrees that the Marketing Fund may be used to pay various costs and expenses, including, by way of example

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and without limitation: preparing and producing video, audio and written advertising materials; interest on borrowed funds; sponsorship of sporting, charitable or similar events; reasonable salaries and expenses of employees of COMPANY or its Affiliates working for or on behalf of the Marketing Fund or on advertising, marketing, public relations materials, programs, or activities or promotions for the benefit of the Marketing Fund and administrative costs and overhead of COMPANY or its Affiliates incurred in activities reasonably related to the administration of the Marketing Fund; administering advertising programs, including, without limitation, purchasing direct mail and other media advertising and employing advertising agencies to assist therewith; and supporting public relations, market and consumer research and other advertising, promotional and marketing activities, including testing and test marketing programs, fulfillment charges, and development, implementation and testing of Trade Dress and design prototypes. LICENSE OWNER agrees to participate in all advertising, marketing, promotions, research and public relations programs instituted by the Marketing Fund. The Marketing Fund shall furnish LICENSE OWNER with reasonable quantities of marketing, advertising and promotional formats and sample materials at cost.

The Marketing Fund shall be accounted for separately, but shall not be required to be segregated, from the other funds of COMPANY and shall not be used to defray any of COMPANY's general operating expenses, except for such reasonable salaries, administrative costs and overhead as COMPANY may incur in activities reasonably related to the administration and activities of the Marketing Fund and creation or conduct of its marketing programs including, without limitation, conducting market research, preparing advertising and marketing materials and collecting and accounting for contributions to the Marketing Fund. COMPANY may spend in a fiscal year an amount greater or less than the aggregate contributions of all UNITS to the Marketing Fund in that year. The Marketing Fund may borrow from COMPANY or other lenders at standard commercial interest rates to cover deficits of the Marketing Fund or cause the Marketing Fund to invest any surplus for future use by the Marketing Fund. All interest earned on monies contributed to the Marketing Fund will be used to pay costs of the Marketing Fund before other assets of the Marketing Fund are expended. A summary statement of monies collected and costs incurred by the Marketing Fund for COMPANY's immediately preceding fiscal year shall be made available to LICENSE OWNER upon LICENSE OWNER's written request. COMPANY will have the right to cause the Marketing Fund to be incorporated or operated through an entity separate from COMPANY at such time as COMPANY deems appropriate, and such successor entity shall have all rights and duties of COMPANY pursuant to this Paragraph A.

Notwithstanding anything in this Agreement to the contrary, under no circumstances will COMPANY or its Affiliates be required to contribute to the Marketing Fund any revenue or profits (or an portion thereof) made or collected by COMPANY or its Affiliates from sales to or purchases by LICENSE OWNER of any goods or services.

LICENSE OWNER understands and acknowledges that the Marketing Fund is intended to maximize recognition of the Marks and the System generally. Although COMPANY will

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endeavor to utilize the Marketing Fund to develop advertising and marketing materials and programs, and to place advertising in order to benefit all UNITS, COMPANY undertakes no obligation to ensure that expenditures by the Marketing Fund in or affecting any geographic area are proportionate or equivalent to the contributions to the Marketing Fund by UNITS operating in that geographic area or that any UNIT will benefit directly or in proportion to its contribution to the Marketing Fund from the development of advertising and marketing materials or the placement of advertising. COMPANY may use the Marketing Fund to promote any type of UNIT in the System. LICENSE OWNER acknowledges that its failure to derive any such benefit will not serve as a basis for a reduction or elimination of its obligation to contribute to the Marketing Fund. LICENSE OWNER further acknowledges and agrees that the failure (whether with or without COMPANY's permission) of any other license owner to make the appropriate amount of contributions to the Marketing Fund shall not in any way release LICENSE OWNER from or reduce LICENSE OWNER's obligations under this Paragraph A., such obligations being separate and independent obligations of LICENSE OWNER under this Agreement. Except as expressly provided in this Paragraph A., COMPANY assumes no direct or indirect liability or obligation to LICENSE OWNER with respect to the maintenance, direction, or administration of the Marketing Fund.

LICENSE OWNER understands and acknowledges that the monies it contributes to the Marketing Fund shall be combined with contributions of other license owners and franchise owners in the System, including those franchise owners and license owners in the System that may operate their UNITs under different brand names or Marks, or with trade dress and operations that differ from LICENSE OWNER'S. Contributions to the Marketing Fund made by LICENSE OWNER may be used to promote UNITS and brands that differ from the type of UNIT LICENSE OWNER operates and the brands LICENSE OWNER uses, and contributions to the Marketing Fund made by license owners in the System that use brands and operate UNITS that differ from LICENSE OWNER'S brands and UNIT may be used to promote the type of UNIT LICENSE OWNER operates. COMPANY undertakes no obligation to insure that Marketing Fund monies will be spent to promote various types of UNITS using various brands in proportion to the Marketing Fund contributions made by franchise owners and license owners in the System of such types of UNITS or using those brands.

COMPANY reserves the right, in its sole discretion, to suspend contributions to and operations of the Marketing Fund for such periods that it determines to be appropriate and to terminate the Marketing Fund upon written notice to LICENSE OWNER. All unspent monies on the date of termination shall be distributed to COMPANY and franchise owners and license owners in proportion to their respective contributions to the Marketing Fund during the preceding twelve (12) month period. COMPANY has the right to reinstate the Marketing Fund upon the same terms and conditions set forth herein upon thirty (30) days' prior written notice to LICENSE OWNER.

13.B. LOCAL ADVERTISING FUND

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LICENSE OWNER agrees that, unless otherwise notified by COMPANY, in its sole discretion, LICENSE OWNER shall participate in a local advertising fund (a "Local Ad Fund") comprised of the UNIT(s) (including those owned by COMPANY or its Affiliates, or other franchise owners or license owners, to the extent COMPANY has the right to require any such Affiliate, license owner or franchise owner to do so) located in the same Marketing Area (subject to the rights of other license owners and franchise owners under their license agreements or franchise agreements with COMPANY). COMPANY shall establish, maintain and administer the Local Ad Fund for such advertising, media placement, marketing and public relations programs and related activities as COMPANY, in its sole discretion, may deem necessary or appropriate to promote UNITS in the Marketing Area. LICENSE OWNER shall contribute to such Local Ad Fund up to four percent (4%) of the Store's Royalty Base Revenue as determined by COMPANY from time to time for each Accounting Period in which it participates in the Local Ad Fund.

COMPANY shall have the right to require LICENSE OWNER from time to time to increase LICENSE OWNER's Local Ad Fund contributions above four percent (4%) up to one fourth of one percent (0.25%) each year. Amounts paid to such Local Ad Fund by LICENSE OWNER shall be payable to COMPANY by separate check or transfer at the same time and in the same manner as the Royalty Fees and Marketing Fund Contributions due under this Agreement. UNITS located in the same Marketing Area which are owned by COMPANY or its Affiliates, to the extent COMPANY has the right to require such Affiliates to do so, shall contribute to such Local Ad Fund on the same basis as license owners and franchise owners who are members of such Local Ad Fund. Notwithstanding the foregoing, LICENSE OWNER acknowledges and agrees that it may be required from time to time to contribute to the Local Ad Fund an amount greater than that provided for herein to enable the commencement and combination of "Required Television Advertising" (as defined in the Development Agreement) as required pursuant to the Development Agreement.

COMPANY or its designee shall direct all advertising, media placement, marketing and public relations programs and activities of the Local Ad Fund, with sole discretion over the strategic direction, creative concepts, materials and endorsements used therein, and the geographic, market, and media placement and allocation thereof within the Marketing Area. LICENSE OWNER may consult with and advise COMPANY concerning activities of the Local Ad Fund. LICENSE OWNER agrees that the Local Ad Fund may be used to pay the costs of: preparing, adapting and producing video, audio and written advertising materials; interest on borrowed funds; sponsorship of sporting, charitable or similar events; reasonable salaries and expenses of employees of COMPANY or its Affiliates working for or on behalf of the Local Ad Fund or on advertising, marketing, public relations materials, programs, or activities or promotions for the benefit of the Local Ad Fund and administrative costs and overhead of COMPANY or its Affiliates incurred in activities reasonably related to the administration or activities of the Local Ad Fund; administering advertising programs, including, without limitation, purchasing direct mail and other media advertising and employing advertising agencies to assist therewith; and supporting public relations, market research and other

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advertising, promotional and marketing activities, including testing and test marketing, fulfillment charges and development, implementation, and testing of Trade Dress and design prototypes. LICENSE OWNER agrees to participate in all advertising, promotional events and public relations programs instituted by the Local Ad Fund.

The Local Ad Fund shall be accounted for separately, but shall not be required to be segregated, from the other funds of COMPANY and shall not be used to defray any of COMPANY's general operating expenses, except for such reasonable salaries, administrative costs and overhead as COMPANY may incur in activities reasonably related to the administration or activities of the Local Ad Fund and creation or conduct of its marketing programs (including, without limitation, conducting marketing research, preparing advertising and marketing materials and collecting and accounting for contributions to the Local Ad Fund). COMPANY may spend in any fiscal year an amount greater or less than the aggregate contributions of all UNITS to the Local Ad Fund in that year. The Local Ad Fund may borrow from COMPANY or other lenders at standard commercial interest rates to cover deficits of the Local Ad Fund or cause the Local Ad Fund to invest any surplus for its future use. All interest earned on monies contributed to the Local Ad Fund will be used to pay costs of the Local Ad Fund before other assets are expended. A summary statement of monies collected and costs incurred by the Local Ad Fund for COMPANY's immediately preceding fiscal year shall be made available to LICENSE OWNER upon LICENSE OWNER's written request. COMPANY will have the right to cause the Local Ad Fund to be incorporated or operated through an entity separate from COMPANY at such time as COMPANY deems appropriate, and such successor entity shall have all rights and duties of COMPANY pursuant to this Paragraph B.

LICENSE OWNER understands and acknowledges that the Local Ad Fund is intended to maximize recognition of the Marks and patronage of UNITS in the Marketing Area. Although COMPANY will endeavor to utilize the Local Ad Fund to develop advertising and marketing materials and programs, and to place advertising in order to benefit all UNITS in the Marketing Area, COMPANY undertakes no obligation to ensure that any UNIT in the Marketing Area will benefit directly or in proportion to its contribution to the Local Ad Fund from the development of advertising and marketing materials or the placement of advertising by the Local Ad Fund. The COMPANY may use the Local Ad Fund to promote any type of UNIT in the System. LICENSE OWNER acknowledges that its failure to derive any such benefit will not serve as a basis for a reduction or elimination of its obligation to contribute to the Local Ad Fund. LICENSE OWNER further acknowledges and agrees that the failure (whether with or without COMPANY's permission) of any other license owner or franchise owner to make the appropriate amount of contributions to the Local Ad Fund shall not in any way release LICENSE OWNER from or reduce LICENSE OWNER's obligations under this Paragraph B., such obligations being separate and independent obligations of LICENSE OWNER under this Agreement. Except as expressly provided in this Paragraph B., COMPANY assumes no direct or indirect liability or obligation to LICENSE OWNER with respect to the maintenance, direction, or administration of the Local Ad Fund.

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COMPANY reserves the right, in its sole discretion, to suspend contributions to and operations of the Local Ad Fund for such periods that it determines to be appropriate and to terminate the Local Ad Fund upon written notice to LICENSE OWNER. All unspent monies on the date of termination shall be distributed to COMPANY and license owners and franchise owners in proportion to their respective contributions to the Local Ad Fund during the preceding twelve
(12) month period. COMPANY has the right to reinstate the Local Ad Fund upon the same terms and conditions set forth herein upon thirty (30) days' prior written notice to LICENSE OWNER. In the event that COMPANY terminates or suspends operation of the Local Ad Fund, LICENSE OWNER shall spend as Local Expenditures (defined below) at least such percentage of the Royalty Base Revenue of the Store as shall be equal to the percentage which could have been required to be paid to the Local Ad Fund under this Paragraph B.

13.C. ADVERTISING BY LICENSE OWNER

During each Accounting Period during the term of this Agreement in which the Store does not participate in a Local Ad Fund during such Accounting Period, LICENSE OWNER shall conduct local advertising and promotion for the Store. Expenditures for such required advertising and promotion are referred to herein as "LOCAL EXPENDITURES". LICENSE OWNER shall make Local Expenditures during each Accounting Period during which the Store does not participate in the Local Ad Fund of at least such percentage of the Store's Royalty Base Revenue as shall be equal to the percentage which could have been required to be paid to the Local Ad Fund under Paragraph B of this Section for such Accounting Period. The following shall not count as Local Expenditures: (1) moneys spent on classified telephone directory listings and advertisements, advertising and promotional expenses required under the lease for the Store and discounts and the redemption of coupons; and (2) the cost of goods or services supplied without charge. Amounts spent for local advertising and promotion of the Store shall not be credited toward LICENSE OWNER's Local Expenditures under this Agreement to the extent that LICENSE OWNER is reimbursed for such expenditures by, or such expenditures are made by, a supplier of the Store.

Prior to their use by LICENSE OWNER, samples of all advertising and promotional materials not prepared or previously approved by COMPANY shall be submitted to COMPANY for approval, in the form and manner prescribed by COMPANY from time to time. If approval is not granted by COMPANY within fifteen (15) days from the date of receipt by COMPANY of such materials, COMPANY shall be deemed to have disapproved the submitted materials. LICENSE OWNER shall not use any advertising or promotional materials that COMPANY has not approved, has disapproved or that do not include the copyright registration notices and trademark registration notices designated by COMPANY. COMPANY, in its sole discretion, may disapprove on a prospective basis materials that it had previously approved.

In order to promote efficiency and coordination of advertising of UNITS, LICENSE OWNER shall only utilize advertising agencies designated by COMPANY for the placement of local advertising with the various media.

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14. ACCOUNTING, REPORTS AND FINANCIAL STATEMENTS

LICENSE OWNER shall install and use at the Store the Computer System in such form as is specified by COMPANY from time to time and transmit to or permit the electronic collection of information by COMPANY through use of the Computer System. LICENSE OWNER, at its own expense, shall establish and maintain at the Store, (i) a telephone modem and dedicated line or other data transmission medium specified by COMPANY from time to time that COMPANY may use to access the Computer System, (ii) full, complete and accurate records and reports, and (iii) if required by COMPANY, computer diskettes and databases in the form specified by COMPANY pertaining to the operation of the Store, including, but not limited to, site reports on the Store prepared by LICENSE OWNER and submitted to COMPANY, the Site Agreement, supervisory reports relating to Store operations, a bookkeeping, accounting, recordkeeping and records retention system conforming to the requirements prescribed by COMPANY from time to time (including, without limitation, requirements for a general ledger system which utilizes the standard chart of accounts prescribed by COMPANY from time to time and for timely entry of information into data bases of the Computer System and periodic printouts of reports generated from the Computer System) and information relating to employee turnover. Each transaction of the Store shall be processed on the Computer System in the manner prescribed by COMPANY from time to time. COMPANY shall have, at all times, the right to access and retrieve information from and data processed on the Computer System with respect to the Store, and LICENSE OWNER shall take such action as may be necessary to provide such access to COMPANY.

With respect to the operation and financial condition of the Store, LICENSE OWNER shall adopt, until otherwise specified by COMPANY, a fiscal year consisting of thirteen (13) four-week accounting periods which coincides with COMPANY's then current fiscal year, as specified by COMPANY and furnish to COMPANY or its designee in the form and format prescribed by COMPANY from time to time, including, without limitation, via computer diskette and/or restated in accordance with COMPANY's financial reporting periods consistent with COMPANY's then-current financial reporting periods and accounting practices and procedures:

(1) royalty reporting forms;

(2) weekly reports of the Store's sales and Royalty Base Revenue each Monday (for the preceding Monday through Sunday period) and, if requested by COMPANY, daily reports of Store's sales and Royalty Base Revenue and, by facsimile or telephone no later than 10:00 a.m. Rocky Mountain time on the following day; and

(3) upon request by COMPANY, such other data, reports, information, and supporting records for such periods as COMPANY from time to time requires (including, without limitation, daily and weekly reports of Product and/or service sales by category

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by means of telephonic, facsimile or other transmission system);

(4) within thirty (30) days after the end of each quarter of LICENSE OWNER's fiscal year, LICENSE OWNER shall submit reports of those income and expense items of the Store which COMPANY specifies from time to time for use in any revenue, earnings, and/or cost summary it chooses to furnish to prospective license owners, provided that COMPANY will not identify to prospective license owners any specific financial results of the Store; and

(5) within sixty (60) days after the end of LICENSE OWNER's fiscal year, a fiscal year-end balance sheet, an income statement of the Store for such fiscal year reflecting all year-end adjustments, and a statement of changes in cash flow of LICENSE OWNER, prepared in accordance with generally accepted accounting principles consistently applied and in the format prescribed by COMPANY from time to time.

Each report and financial statement submitted by LICENSE OWNER to COMPANY or its designee shall be signed by LICENSE OWNER and verified as correct in the manner prescribed by COMPANY.

LICENSE OWNER agrees to maintain and to furnish to COMPANY and/or its designee upon request complete copies of all income, sales, value added, use and service tax returns, and employee withholding, worker's compensation, and similar reports filed by LICENSE OWNER reflecting activities of the Store.

LICENSE OWNER shall immediately report to COMPANY and/or its designee any events or developments which may have a materially adverse impact on the operation of the Store, the performance of License owner under this Agreement, or the goodwill associated with the Marks and UNITS.

15. INSPECTIONS AND AUDITS

15.A. COMPANY'S RIGHT TO INSPECT THE STORE

To determine whether LICENSE OWNER and the Store are complying with this Agreement and with specifications, standards and operating procedures prescribed by COMPANY for the operation of UNITS, COMPANY or its agents shall have the right, at any reasonable time to: (1) inspect the Site, the Store, the Computer System and other equipment, furnishings, fixtures, signs, vehicles, operating materials and supplies of the Store; (2) observe, photograph and video tape the operations of the Store for such consecutive or intermittent periods as COMPANY deems necessary; (3) remove samples of any Products and Supplies and Materials for testing and analysis; (4) interview personnel of the Store; (5) interview customers of the Store; and (6) inspect and copy any books, records, reports, computer data bases and documents relating to the operation of the Store. LICENSE OWNER agrees to cooperate fully

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with COMPANY in connection with any such inspections, observations, photographing and video taping, product removal and interviews. LICENSE OWNER shall present to its customers such evaluation forms as are periodically prescribed by COMPANY and shall participate and/or request its customers to participate in any surveys performed by or on behalf of COMPANY. LICENSE OWNER agrees that COMPANY may inspect and monitor electronically information concerning LICENSE OWNER's sales and the Store's Royalty Base Revenue, and such other information as may be contained or stored in the Computer System. COMPANY shall have telephone access to LICENSE OWNER's Computer System as provided herein at such times and in such manner as COMPANY shall from time to time specify.

15.B. COMPANY'S RIGHT TO AUDIT

COMPANY shall have the right at any time during business hours, and with reasonable notice to LICENSE OWNER, to inspect and audit, or cause to be inspected and audited, the business records, bookkeeping and accounting records, computer data bases, value added, sales, use, service, payroll, employee withholding, worker's compensation, and income tax records and returns, and other records of the Store and LICENSE OWNER and the books and records of LICENSE OWNER if a corporation or partnership. LICENSE OWNER shall fully cooperate with representatives of COMPANY and independent accountants hired by COMPANY to conduct any such inspection or audit. COMPANY's right to audit shall also include COMPANY's right to access the Computer System by telephone as provided in this Agreement. In the event any such inspection or audit shall disclose an understatement of the Store's Royalty Base Revenue or an underpayment of any fees due under this Agreement, COMPANY shall be authorized to initiate immediately a debit to LICENSE OWNER's account for in the amount due plus interest via electronic funds transfer, as described in
Section 11.F. Alternatively, at COMPANY's option, LICENSE OWNER shall pay to COMPANY, within fifteen (15) days after receipt of the inspection or audit report, the fees due on the amount of such understatement, plus interest (at the rate and on the terms provided for herein) from the date originally due until the date of payment. Further, in the event such inspection or audit is made necessary by the failure of LICENSE OWNER to furnish reports, supporting records, other information or financial statements, as herein required, or to furnish such reports, records, information or financial statements on a timely basis, or if an understatement of Royalty Base Revenue for the period of any audit is determined by any such audit or inspection to be greater than two percent (2%), LICENSE OWNER shall reimburse COMPANY for the cost of such inspection or audit, including, without limitation, legal fees and accountants' fees, and the travel expenses, room and board and applicable per diem charges for employees of COMPANY. The foregoing remedies shall be in addition to all other remedies and rights of COMPANY hereunder or under applicable law.

16. TRANSFER

16.A. BY COMPANY

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This Agreement is fully transferable by COMPANY and shall inure to the benefit of any transferee or other legal successor to the interests of COMPANY herein.

16.B. NONTRANSFERABILITY OF CERTAIN RIGHTS

LICENSE OWNER understands, acknowledges and agrees (and hereby represents and warrants that its Owners understand and agree) that the rights and duties created by this Agreement are personal to LICENSE OWNER and its Owners and that a material cause for COMPANY's willingness to enter into this Agreement is its reliance upon the individual or collective character, skill, aptitude, business ability and financial capacity of LICENSE OWNER and its Owners. Therefore, LICENSE OWNER agrees that:

(1) no Ownership Interest in LICENSE OWNER; and

(2) no obligations, rights or interest of LICENSE OWNER in
(a) this Agreement, (b) the lease for the premises of the Store, (c) the License, (d) the Store or (e) the assets of the Store

may be transferred without the prior written consent of COMPANY. This restriction shall not apply to the sale of inventory in the ordinary course of business. Any purported transfer in violation of this Section shall constitute a breach of this Agreement and shall convey to the transferee no rights or interests in the foregoing.

As used in this Agreement, the term "transfer" shall include, without limitation, the following, whether voluntary or involuntary, conditional, direct or indirect:

(1) an assignment, sale, gift or pledge; and

(2) the grant of a mortgage, charge, lien or security interest, including, without limitation, the grant of a collateral assignment; and

(3) a merger, consolidation, share exchange, issuance of additional Ownership Interests or securities representing or potentially representing Ownership Interests, or redemption of Ownership Interests; and

(4) a sale or exchange of voting interests or securities convertible to voting interests, or an agreement granting the right to exercise or control the exercise of the voting rights of any holder of Ownership Interests or to control the operations or affairs of LICENSE OWNER; and

(5) except where specifically approved by COMPANY, a management agreement whereby LICENSE OWNER delegates (i) any of its obligations under this Agreement; or (ii) any or all of the management functions with respect to a Store or the

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business to be conducted by LICENSE OWNER pursuant to this Agreement.

In addition to the foregoing, a transfer (as defined above) will require the prior written consent of COMPANY where such transfer occurs by virtue of (a) divorce; (b) insolvency; (c) dissolution of a corporation, partnership or limited liability company; (d) will; (e) intestate succession; or (f) declaration of or transfer in trust.

16.C. COMPANY'S RIGHT TO APPROVE TRANSFERS

If LICENSE OWNER or any Owner intends to make a transfer of any interests which, under Paragraph B of this Section, requires COMPANY's prior written consent, LICENSE OWNER shall deliver to COMPANY written notice of such proposed transfer at least thirty (30) days prior to its intended effective date. Such notice shall describe in detail the proposed transfer (including, without limitation, the nature of the transfer, the nature and amount of the interests being transferred, the reason for the transfer, the consideration to be paid and the terms of payment of such consideration and the effective date) and shall identify and provide all pertinent background information regarding the proposed purchaser. COMPANY shall have 30 days from delivery of such notice within which to evaluate the proposed transactions and to notify LICENSE OWNER of its approval or disapproval (with reasons) of the proposed transfer. If approved, the transfer must take place as described in the notice (as modified by any conditions imposed by COMPANY in granting its approval) and within 30 days of the delivery of notice of COMPANY's approval.

LICENSE OWNER agrees that it would be reasonable for COMPANY to disapprove any proposed transfer based on any and all reasonable factors including, without limitation, in the event that:

(1) the proposed transfer is a transfer by a Principal Owner;

(2) the proposed transfer, by itself or in conjunction with other transfers, would result in the transfer of a Controlling Interest in LICENSE OWNER or of a change in the composition of the group holding a Controlling Interest in LICENSE OWNER;

(3) the proposed transfer is to a Competitive Business or to a direct or indirect owner of interests in a Competitive Business;

(4) LICENSE OWNER and its Owners are not in full compliance with this Agreement;

(5) the proposed transferee and, if applicable, any of its owners (a) are not of good moral character, (b) otherwise fail to meet COMPANY's then applicable standards for license owners or owners of license owners or (c) are not in full compliance with any

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other license agreements, franchise agreements or development agreements between COMPANY and them; or

(6) the price and terms of the proposed transfer are so burdensome as to adversely affect or have a potentially adverse affect on COMPANY's rights and interests under this Agreement.

16.D. CONDITIONS FOR APPROVAL OF TRANSFERS

In granting its approval of a proposed transfer, COMPANY may also impose certain reasonable conditions, including, without limitation, one or more of the following:

(1) that LICENSE OWNER reimburse COMPANY for any costs and expenses incurred by COMPANY in evaluating the proposed transfer;

(2) that LICENSE OWNER, the transferring Owner or the proposed purchaser pay a transfer fee in the amount of $5,000;

(3) that, if any part of the sale price is financed by the transferor, it agrees, in a manner satisfactory to COMPANY, that all obligations of the purchaser under or pursuant to any promissory notes, agreements or security interests reserved by the transferor be subordinate to any obligations of the purchaser to pay amounts then or thereafter due COMPANY and its Affiliates;

(4) that the purchaser and its owners execute any undertakings then being required by COMPANY of license owners or franchise owners or owners of license owners or franchise owners of UNITS;

(5) that LICENSE OWNER, the transferring Owner and the purchaser (if the purchaseris then the owner of interests in another developer or license owner of UNITS) execute a general release and consent agreement, in form satisfactory to COMPANY, of any and all claims against COMPANY and its Affiliates and their respective shareholders, officers, directors, employees and agents, for matters arising on or before the effective date of the transfer;

(6) that the LICENSE OWNER or, if applicable, the transferring Owner execute a noncompetition undertaking in favor of COMPANY and the transferee, providing that the transferor shall not directly or indirectly (through a member of the Immediate Family of the transferor or otherwise), for a period of two years commencing on the effective date of such transfer:

(a) have any direct or indirect interest as a disclosed or beneficial owner in any Competitive Business located or operating:

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(i) at the Site; or

(ii) within a five (5) mile radius of the Site; or

(iii) within a five (5) mile radius of any other UNIT in operation or under development on the effective date of the transfer; or

(iv) within the Marketing Area; or

(b) perform services as a director, officer, manager, employee, consultant, representative, agent, or otherwise for any Competitive Business located or operating:

(i) at the Site; or

(ii) within a five (5) mile radius of the Site; or

(iii) within a five (5) mile radius of any other UNIT in operation or under development on the effective date of the transfer; or

(iv) within the Marketing Area; or

(c) divert or attempt to divert any business or any customers of any UNIT to any Competitive Business; or

(d) employ or seek to employ, any person who is employed by COMPANY, its Affiliates or any developer or license owner of COMPANY, nor induce nor attempt to induce any such person to leave said employment without the prior written consent of such person's employer;

(7) LICENSE OWNER, the transferor and the transferee (if it is then a developer or license owner of COMPANY) must pay such Royalty Fees, Software License Fees, Software Support Fees, Marketing Contributions, amounts owed for purchases by LICENSE OWNER or such transferee from COMPANY and its Affiliates, and all other amounts owed to COMPANY or its Affiliates, which are then due and unpaid; and

(8) the transferee must agree to cause its designated Store Manager and Additional Manager to complete to COMPANY's satisfaction COMPANY's initial management training program in the operation of a UNIT prior to the transfer at the time

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specified by COMPANY and the transferee must have paid COMPANY's then current standard training charges; and

(9) in the event of a transfer of the Agreement, the transferee and its owners, at COMPANY's option, must agree, in a manner satisfactory to COMPANY, to be bound by all terms and conditions of this Agreement for the remainder of its term or execute COMPANY's then-current form of standard license agreement and such ancillary documents (including guarantees) as are then customarily used by COMPANY in the grant of licenses for UNITS, modified as necessary to provide for the same Royalty Fees, Software License Fees, Software Support Fees, and Marketing Contributions required hereunder and a term equal to the remaining term of this Agreement;

(10) the transferee and its owners must execute COMPANY's then-current form of secured loan agreement, if any, and accounting services agreement and such ancillary documents as are then customarily used by COMPANY in the grant of area development rights, licenses or franchises for UNITS containing such terms as are then customarily used by COMPANY in the grant of area development rights, licenses or franchises for UNITS; and

(11) that the transferee and LICENSE OWNER acknowledge and agree that COMPANY's approval of the proposed transfer indicates only that the transferee meets or that COMPANY has waived the criteria established by COMPANY for license owners as of the time of such transfer and that COMPANY's approval thereof does not constitute a warranty or guaranty by COMPANY, express or implied, of the suitability of the terms of sale or of the successful operation or profitability of the Store by the transferee;

(12) that the transfer be made in compliance with all applicable laws;

(13) that the transfer of the Store, the lease or the assets of the Store (other than in connection with the financing of authorized equipment for the Store, the sale of inventory or otherwise in the ordinary course of business), be made only in conjunction with a transfer of this Agreement;

(14) that the LICENSE OWNER, the transferor and the transferee execute a consent agreement, in form satisfactory to COMPANY, providing for, among other things, an acknowledgment from the parties that COMPANY's approval of the transfer does not constitute a warranty or guaranty by COMPANY, express or implied, of the suitability of the terms of sale or of the successful operation or profitability of the Store by the transferee.

A transfer of an Owner's interest shall not be required to meet the conditions set forth in Subparagraphs (2), (6) or (9) if the Owner is not a Principal Owner and the transfer does not itself, or together with prior or concurrent transfers involve the transfer of a Controlling Interest

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in LICENSE OWNER and COMPANY determines in its sole discretion that such transfer does not result in the transfer or elimination of a Controlling Interest or a change in the composition of any group of Owners who previously together possessed a Controlling Interest. Subparagraph (2) above, shall not apply to transfers by gift, bequest, or inheritance. LICENSE OWNER acknowledges and agrees that the failure of any person or entity restricted pursuant to Subparagraph (6) to comply with this Section 16, including, without limitation, the restrictions of Subparagraph (6), shall constitute a breach of this Agreement. The restrictions of Subparagraph (6)(a) shall not be applicable to the ownership of shares of a class of securities listed on a stock exchange or traded on the over-the-counter market and quoted by a national inter-dealer quotation system that represent less than three percent (3%) of the number of shares of that class of securities issued and outstanding nor shall they be construed to prohibit LICENSE OWNER, any Principal Owner of LICENSE OWNER, or any member of the Immediate Family of LICENSE OWNER or any Principal Owner from having a direct or indirect ownership interest in any UNIT, development agreement, license agreement or franchise agreement for the development or operation of any UNIT, or any entity owning, controlling or operating a UNIT, or from providing services to a UNIT. Furthermore, the restrictions of Subparagraph (6) shall not prohibit LICENSE OWNER, any Principal Owner of LICENSE OWNER, or any member of the Immediate Family of LICENSE OWNER or a Principal Owner of LICENSE OWNER (to the extent any such person is an individual) from performing services for or having an ownership interest in a Permitted Competitive Business, or from conducting customary promotion and advertising of a Permitted Competitive Business.

The rights of LICENSE OWNER and its Owners to seek COMPANY's approval of a transfer of interests, as provided in this Agreement, may be exercised only by the LICENSE OWNER or its Owners and not by a receiver, trustee, liquidator or other person acting in a comparable capacity with respect to the assets or ownership of LICENSE OWNER.

16.E. DEATH OR INCAPACITY OF LICENSE OWNER

Upon the death of LICENSE OWNER or the permanent incapacity of LICENSE OWNER to conduct business affairs or, if LICENSE OWNER is a corporation, limited liability company or partnership, upon the death or permanent incapacity of a Principal Owner of LICENSE OWNER, all of such person's interest in this Agreement, or such interest in LICENSE OWNER shall be transferred to a transferee approved by COMPANY. Such disposition of this Agreement or such interest in LICENSE OWNER (including, without limitation, transfer by bequest or inheritance), shall be completed within a reasonable time, not to exceed nine (9) months from the date of death or permanent disability and shall be subject to all the terms and conditions applicable to transfers contained in this Section. Failure to so transfer the interest in this Agreement or such interest in LICENSE OWNER, within said period of time shall constitute a breach of this Agreement.

16.F. PUBLIC OR PRIVATE OFFERING

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LICENSE OWNER acknowledges and agrees that it is the intent of both COMPANY and LICENSE OWNER that LICENSE OWNER not be or become a public company or "reporting company" (as defined in Sections 12(b), 12(g) or 15(d) of the Securities Exchange Act of 1934, as amended, or otherwise) including, without limitation, by way of an initial public offering or transfer to or merger with an existing public company. Accordingly, LICENSE OWNER agrees that securities of LICENSE OWNER or an entity owning a direct or indirect equity interest in LICENSE OWNER, this Agreement, the License or the Store may not be offered pursuant to a public offering. LICENSE OWNER further agrees that such securities will not be offered pursuant to a private placement without the prior written consent of COMPANY. COMPANY hereby grants its consent to a private placement of securities by LICENSE OWNER provided that LICENSE OWNER ensures that:

(1) such private placement complies with all applicable federal, state and local laws governing offerings of securities and all applicable agreements between LICENSE OWNER and COMPANY or its Affiliates;

(2) such private placement complies with each of the relevant transfer procedures, requirements, and limitations contained herein;

(3) such private placement does not result in any change in operating control of LICENSE OWNER or the Store or in the parties owning a Controlling Interest in LICENSE OWNER or any Store or in the individual or individuals controlling the management, policies or decision-making power of LICENSE OWNER; and

(4) each such entity or individual receiving securities in such private placement shall be an accredited investor, as defined by applicable law, and shall have been identified and be reasonably acceptable to COMPANY; provided, however, that LICENSE OWNER may allow unaccredited investors to receive securities if LICENSE OWNER has complied with applicable law with respect thereto;

(5) a draft of any offering memorandum or other information used in connection with any such private placement is submitted to COMPANY for review and comment a reasonable time prior to its use, that the reasonable comments and suggestions of COMPANY thereon are given due consideration and that a final version of such memorandum or information be provided to COMPANY at least five (5) days prior to its distribution to prospective investors;

(6) any offering memorandum or information used in connection with any such private placement shall clearly identify that it is not an offering by COMPANY and that COMPANY has not participated in its preparation and has not supplied any financial information, projections, budgets, cost estimates, or similar information contained therein, all of which shall be the sole responsibility of LICENSE OWNER;

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(7) each recipient of information relating to such private placement shall agree to maintain it in confidence;

(8) the structure, timing, allocation and nature of such private placement shall be reasonably acceptable to COMPANY;

(9) LICENSE OWNER shall not become a "Reporting Company" by virtue of Sections 12(b), 12(g) or 15(d) of the Securities Exchange Act of 1934, as amended; and

(10) each person who or entity which becomes an Owner or Principal Owner as a result of such private placement agrees to become bound by any provision of this Agreement pertaining to Owners or Principal Owners, as applicable.

LICENSE OWNER agrees to indemnify COMPANY and its Affiliates and their respective officers, directors, agents and employees, for and hold them harmless against any and all costs, expenses, claims, actions, judgments and liabilities (including, but not limited to, costs and expenses related to legal defense) arising from or relating to any private placement approved by COMPANY pursuant to this Section. LICENSE OWNER also agrees to reimburse COMPANY for its reasonable expenses incurred in connection with any such private placement (including attorney's fees) and to comply with all requirements of COMPANY in connection with such offering, including, without limitation, adding appropriate disclaimers to the offering documents and execution of appropriate indemnification agreements.

16.G. EFFECT OF CONSENT TO TRANSFER

COMPANY's consent to a transfer under this Section 16 shall not constitute a waiver of any claims it may have against LICENSE OWNER (or its Owners), nor shall it be deemed a waiver of COMPANY's right to demand full compliance with any of the terms or conditions of this Agreement by LICENSE OWNER or the transferee. COMPANY's consent to any such transfer shall not, unless expressly provided in such consent, effect a release of LICENSE OWNER (or its Owners, as the case may be) post-transfer.

16.H. COMPANY'S RIGHT OF FIRST REFUSAL

If LICENSE OWNER or any of its Owners shall at any time determine to sell an interest in this Agreement, the License, the Store, some or all of the assets of the Store (other than in the ordinary course of business) or an ownership interest in LICENSE OWNER, LICENSE OWNER or its Owner(s) shall obtain a bona fide, arms length, executed purchase agreement (and any ancillary agreements) in complete and definitive form and not subject to any financing contingency or other material, substantive contingency and an earnest money deposit (in the amount of ten percent (10%) or more of the purchase price) from a qualified, responsible, bona fide and fully disclosed purchaser. A true and complete copy of such purchase agreement (conditioned on COMPANY's right of first refusal) and any proposed ancillary agreements shall

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immediately be submitted to COMPANY by LICENSE OWNER, such Owner(s) or both. The purchase agreement must apply only to an interest which is permitted to be transferred under this Agreement and may not include the purchase of any other property or rights of LICENSE OWNER (or such Owner(s)) and the price and terms of purchase offered to LICENSE OWNER (or such Owner(s)) in the purchase agreement for the aforementioned interests shall reflect the bona fide price offered therefor and shall not reflect any value for any other property or rights. If the purchaser proposes to buy any other property or rights from LICENSE OWNER (or such Owner(s)) under a separate, contemporaneous purchase agreement, LICENSE OWNER shall submit a true and complete copy of a bona fide, arms length executed purchase agreement (and any proposed ancillary agreements) in complete and definitive form and not subject to any financing or other material, substantive contingency. COMPANY shall have the right, exercisable by written notice delivered to LICENSE OWNER or such Owner(s) within thirty (30) days from the date of receipt by COMPANY of an exact copy of such purchase agreement, together with payment of any applicable transfer fee and a completed and executed application for COMPANY's consent to transfer such interest for the price and on the terms and conditions contained in such purchase agreement, provided that COMPANY may substitute cash, a cash equivalent, or marketable securities of equivalent value for any form of payment proposed in such purchase agreement, COMPANY's credit shall be deemed equal to the credit of any proposed purchaser, and COMPANY shall have not less than sixty (60) days to prepare for closing. Regardless of whether included in the purchase agreement, COMPANY shall be entitled to all customary representations and warranties given by the seller of a business, including, without limitation, representations and warranties as to: (1) ownership, condition and title to the Ownership Interests and/or assets being purchased; (2) liens and encumbrances relating to such Ownership Interests and/or assets; and (3) validity of contracts and liabilities, contingent or otherwise, of any legal entity whose Ownership Interests are purchased. If COMPANY does not exercise its right of first refusal, LICENSE OWNER or such Owner(s) may complete the sale to such purchaser pursuant to and on the exact terms of such purchase agreement, subject to COMPANY's approval of the transfer, as provided for in this Agreement, provided that if the sale to such purchaser is not completed within one hundred twenty
(120) days after receipt of such purchase agreement by COMPANY, or if there is a change in the terms of the sale, COMPANY shall have an additional right of first refusal for thirty (30) days as set forth herein on the modified or initial terms and conditions of sale.

16.I. OWNERSHIP STRUCTURE

LICENSE OWNER represents and warrants that its Owners are as set forth on Exhibit E attached to this Agreement and covenants that it will not permit the identity of such Owners, or their respective interests in LICENSE OWNER, to change without complying with this Agreement.

16.J. DELEGATION BY COMPANY

LICENSE OWNER agrees that COMPANY shall have the right, from time to time, to

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delegate the performance of any portion or all of its obligations and duties under this Agreement to designees, whether the same are agents of COMPANY or independent contractors with which COMPANY has contracted to provide such services.

16.K. PERMITTED TRANSFERS

Notwithstanding anything to the contrary contained in this Agreement and provided (a) LICENSE OWNER reimburses any costs incurred by COMPANY in connection therewith, (b) LICENSE OWNER, its Owners and the transferees comply with the provisions of the HSR Act, if applicable, prior to such a transfer,
(c) LICENSE OWNER, its Owners and the transferees comply with all other restrictions of this Agreement applicable to Owners and Ownership interests (including, without limitation those restricting an Owner's ownership of interests in a Competitive Business), and (d) the transfer does not, by itself or in conjunction with other transfers, result in the transfer of a Controlling Interest in LICENSE OWNER or of a change in the composition of the group holding a Controlling Interest in LICENSE OWNER, the provisions of this Section
16 (including, without limitation, the requirement of the payment of transfer fees under Section 16.D(2) and the right of first refusal granted to COMPANY in
Section 16.H) shall not restrict or apply to any assignment, sale, transfer of an Ownership Interest which:

(1) is pursuant and according to the terms of a written stock or other equity interest option or stock or other equity interest bonus plan which benefits employees of LICENSE OWNER and/or of the Boston Chicken, Inc. license owner which provides management services to LICENSE OWNER pursuant to a support services agreement and has been approved by COMPANY; or

(2) is made for bona fide estate planning purposes (a) to a corporation, trust, partnership, or other entity controlled by the transferring Owner or (b) pursuant to an inter vivos or testamentary document or the laws of descent and distribution.

17. GRANT OF SUCCESSOR LICENSES

17.A. LICENSE OWNER'S RIGHT TO A SUCCESSOR LICENSE

Subject to the provisions of Paragraphs B and C of this Section, upon expiration of the initial term of this Agreement, if:

(1) LICENSE OWNER and its Owners have complied with this Agreement during the initial term of this Agreement in all material respects; and

(2) LICENSE OWNER and its Owners are then in full compliance with this

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Agreement; and

(3) (a) LICENSE OWNER maintains possession of the Site and agrees to remodel and/or expand the Store, add or replace equipment, furnishings, fixtures, and signs and otherwise modify the Store to bring it into compliance with specifications and standards then applicable under new or successor licenses for UNITS; or

(b) if LICENSE OWNER is unable to maintain possession of the Site, or if, in the judgment of COMPANY, the Store should be relocated within the Territory, LICENSE OWNER secures a substitute site within the Territory approved by COMPANY and agrees to develop expeditiously such substitute site in compliance with specifications and standards then applicable under new or successor licenses for UNITS;

then LICENSE OWNER shall have the right to obtain a successor license to operate a UNIT at the Site (a "Successor License") for a term of five (5) years. In consideration of the grant of the Successor License, LICENSE OWNER shall pay to COMPANY a fee in an amount equal to thirty-three and one-third percent (33-1/3%) of the then-current initial license fee charged by COMPANY in connection with the grant of a single UNIT license. If COMPANY is not, at that time, actively engaged in the sale of UNIT licenses, the fee shall be equal to 33-1/3% of the higher of (a) the Initial License Fee due under this Agreement or (b) the initial franchise fee charged under the standard single UNIT franchise offered as set forth in the latest version of COMPANY's Uniform Franchise Offering Circular. As additional consideration for the grant of a Successor License, LICENSE OWNER agrees to execute a general release in form prescribed by COMPANY in accordance with this Section. LICENSE OWNER shall have the right to obtain a second Successor License on the same terms and subject to the same conditions as the initial Successor License.

17.B. NOTICES

LICENSE OWNER shall give COMPANY written notice of its election to obtain a Successor License not more than twenty-four (24) months, and not less than twelve (12) months, prior to the expiration of this Agreement. COMPANY agrees to give LICENSE OWNER written notice, not more than ninety (90) days after receipt of LICENSE OWNER's notice, of (a) COMPANY's determination whether or not it will grant LICENSE OWNER a Successor License pursuant to this Section and/or (b) any deficiencies in LICENSE OWNER's operation of the Store (or any other failure to comply with the terms of this Agreement) which could cause COMPANY to refuse to grant a Successor License. Such notice shall state what actions LICENSE OWNER must take to correct the deficiencies and shall specify the time period in which such deficiencies must be corrected. COMPANY shall give LICENSE OWNER written notice of a decision not to grant a Successor License based upon LICENSE OWNER's failure to cure deficiencies not less than ninety (90) days prior to the expiration of the initial term of this

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Agreement. Such notice shall state the reasons for COMPANY's refusal to grant a Successor License. In the event COMPANY fails to give LICENSE OWNER (a) notice of deficiencies in the Store, or in LICENSE OWNER's operation of the Store, within ninety (90) days after receipt of LICENSE OWNER's timely election to obtain a Successor License, or (b) notice of COMPANY's decision not to grant a Successor License at least ninety (90) days prior to the expiration of the term of this Agreement, COMPANY may extend the term of this Agreement for such period of time as is necessary in order to provide LICENSE OWNER reasonable time to cure deficiencies or to provide ninety (90) days' notice of COMPANY's determination not to grant a Successor License. The grant of a Successor License shall be conditioned upon LICENSE OWNER's continued compliance with all the terms and conditions of this Agreement up to the date of expiration.

17.C. SUCCESSOR LICENSE AGREEMENT/RELEASES

To obtain a Successor License, COMPANY, LICENSE OWNER and its Owners shall execute the form of license agreement and any ancillary agreements then customarily used by COMPANY in the grant of licenses for the operation of UNITS (with appropriate modifications to the term, the successor license provisions, and other appropriate provisions to reflect the fact that the agreement relates to a Successor License) which may provide for higher or additional Royalty Fees and other fees, and LICENSE OWNER and its Owners shall execute general releases, in form satisfactory to COMPANY, of any and all claims against COMPANY and its Affiliates and their respective shareholders, officers, directors, employees, agents, successors and assigns. The license agreement for a Successor License will not include any right to any further renewal, extension, or successor license rights. Failure by LICENSE OWNER and its Owners to sign and deliver to COMPANY, such agreements and releases within fifteen
(15) days after delivery thereof to LICENSE OWNER shall be deemed an election by LICENSE OWNER not to obtain a Successor License.

18. TERMINATION OF THE LICENSE

18.A. BY LICENSE OWNER

If LICENSE OWNER is in full compliance with this Agreement and COMPANY materially breaches this Agreement, LICENSE OWNER may terminate this Agreement effective thirty (30) days after COMPANY's receipt of written notice of termination if LICENSE OWNER gives written notice of such breach to COMPANY and COMPANY does not:

(1) correct such failure within thirty (30) days after COMPANY's receipt of such notice of material breach; or

(2) if such breach cannot reasonably be cured within thirty
(30) days after COMPANY's receipt of such notice, undertake within thirty (30) days after COMPANY'S receipt of such notice, and continue until completion, reasonable efforts to

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cure such breach.

Any attempt to terminate this Agreement by LICENSE OWNER other than as provided in this Paragraph A shall be a breach of this Agreement.

18.B. BY COMPANY

COMPANY may terminate this Agreement, effective upon delivery of notice of termination to LICENSE OWNER, or, where expressly applicable, upon failure to cure to COMPANY's satisfaction any breach by the expiration of any period of time within which such breach may be cured in accordance with the provisions set forth below, if:

(1) LICENSE OWNER fails to develop the Store in accordance with this Agreement and commence operation of business within the time provided in this Agreement; or

(2) LICENSE OWNER fails to operate, abandons, surrenders or transfers control of the operation of the Store without prior written approval of COMPANY; or

(3) LICENSE OWNER or any of its Principal Owners has made any material misrepresentation or omission in the application for or acquisition of the License or in materials submitted relating to a transfer; or

(4) LICENSE OWNER or any of its Owners is convicted by a trial court of, or pleads guilty or no contest to, a felony, or to another crime or offense that may adversely affect the reputation of LICENSE OWNER or the Store or the goodwill associated with the Marks or engages in any misconduct which may adversely affect the reputation of any UNIT or the goodwill associated with the Marks; or

(5) LICENSE OWNER or any of its Owners makes an assignment or transfer in violation of this Agreement; or

(6) LICENSE OWNER (or any of its Owners or employees) makes any unauthorized use or disclosure of or duplicates any copy of any Confidential Information or of any of the Store Manuals, makes any unauthorized use of the Marks or Copyrighted Works, or challenges or seeks to challenge the validity of COMPANY's or its Affiliates' rights in and to the Marks, the Copyrighted Works or the Confidential Information (unless the foregoing prohibited act is inadvertent and does not have, or threaten to have, an adverse effect upon COMPANY, its business concept, its business operations, the business of any UNIT, any Mark, the Confidential Information, any Store Manuals, or the Copyrighted Works, and LICENSE OWNER ceases and desists any such prohibited act promptly upon notice and reimburses COMPANY for all damages, losses, costs, and expenses incurred by COMPANY in connection with such prohibited acts); or

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(7) LICENSE OWNER loses the right to possession of the Site and does not relocate the Store to another site in accordance with this Agreement; or

(8) LICENSE OWNER fails to timely commence or provide:

(a) Delivery Service pursuant to a Delivery Rider executed by COMPANY and LICENSE OWNER; or

(b) Catering Service pursuant to a Catering Rider executed by COMPANY and LICENSE OWNER; or

(c) Special Distribution Arrangements if required pursuant to a Special Distribution Agreement executed by COMPANY and LICENSE OWNER,

in accordance with COMPANY's standards, specifications and procedures, and does not correct such failure within 10 days after LICENSE OWNER's receipt of COMPANY's written notice of such failure to comply; or, if such failure cannot reasonably be corrected within the aforesaid 10-day period but can be corrected within a reasonably short time (not to exceed an additional 30 days), undertake within 10 days after LICENSE OWNER's receipt of COMPANY's written notice, and continue until completion, best efforts to correct such failure within such reasonably short time (not to exceed an additional 30 days), and furnish proof acceptable to COMPANY, upon its request, of such efforts and the date full compliance will be achieved; or

(9) LICENSE OWNER fails to operate a Commissary to service the Store, at the time specified by COMPANY and at the location approved by COMPANY, in accordance with COMPANY's standards, specifications and procedures and does not correct such failure within ten (10) days after written notice of such failure is delivered to LICENSE OWNER.

(10) LICENSE OWNER becomes insolvent in the sense that it is unable to pay its bills as they become due; or

(11) LICENSE OWNER, its Principal Owners or members of their Immediate Families (whether or not bound by individual noncompetition undertakings) or other persons who have executed such individual undertakings violate the restrictions in this Agreement with respect to Competitive Businesses or Owners who have had access to the Confidential Information violate the covenants concerning competition and confidentiality contained in the form of Confidentiality and Non-Competition Agreement attached hereto as Exhibit H (regardless of whether any such party has executed this Agreement or a Confidentiality and Non-Competition Agreement); or

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(12) LICENSE OWNER fails to report accurately the Store's Royalty Base Revenue or fails to make payments of any amounts due COMPANY for Royalty Fees, Software Fees, Marketing Contributions, purchases from COMPANY or its Affiliates, or any other amounts due to COMPANY or its Affiliates, and does not correct such failure within ten (10) days after written notice of such failure is delivered to LICENSE OWNER; or

(13) LICENSE OWNER causes or permits to exist a default under the lease or sublease for the Site and fails to cure such default within the applicable cure period set forth in the lease or sublease; or

(14) LICENSE OWNER or any of its Principal Owners fails on three or more separate occasions within any period of 12 consecutive months to comply with this Agreement in any material respect, whether or not such failures to comply are corrected after notice of default is given, or fail on two (2) or more separate occasions within any period of nine (9) consecutive months to comply with the same requirement under this Agreement, whether or not such failures to comply are corrected after notice of default is given; or

(15) LICENSE OWNER or any of its Owners fail to comply with any other provision of this Agreement or any mandatory specification, standard, or operating or inspection procedure prescribed by COMPANY or to pass COMPANY's quality control inspection and does not: (a) correct such failure within thirty (30) days after LICENSE OWNER's receipt of COMPANY's written notice of such failure to comply; or (b) if such failure cannot reasonably be corrected within the aforesaid thirty (30) day period, but can be corrected within a reasonably short time (not to exceed an additional thirty (30) days), undertake within ten (10) days after LICENSE OWNER's receipt of COMPANY's written notice, and continue until completion within such reasonably short time (not to exceed an additional thirty (30) days), best efforts to bring the Store into full compliance, and furnish proof acceptable to COMPANY upon its request of such efforts and the date full compliance will be achieved; or

(16) LICENSE OWNER or any of its Owners fail or refuse to follow or comply with any mandatory specification, standard or operating procedure prescribed by COMPANY relating to the cleanliness or sanitation of the Store or receives a notice of violation from a governmental authority or violates any health, safety or sanitation law, ordinance or regulation and does not: (a) correct such failure or refusal within twenty-four (24) hours after written notice thereof is delivered to LICENSE OWNER; or (b) if such failure can be corrected within five (5) days but cannot reasonably be corrected within twenty-four (24) hours after such written notice is received by LICENSE OWNER, undertake corrective action within twenty-four (24) hours and achieve full compliance within five (5) days after written notice thereof; or

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(17) The lesser of (a) three (3) or more, or (b) fifty percent (50%) or more, of the Franchise Agreements or License Agreements granted to LICENSE OWNER and DEVELOPER or their predecessors in accordance with the terms of the Development Agreement or its predecessors are terminated by COMPANY in accordance with their terms, excluding the permanent closing of any UNITS with the prior written approval of COMPANY; or

(18) LICENSE OWNER has attempted to terminate a License Agreement with COMPANY without complying with Section 18.A. of this Agreement.

18.C. TERMINATION OF CERTAIN RIGHTS OF LICENSE OWNER

If COMPANY is entitled to terminate this Agreement in accordance with Paragraph B. of this Section, COMPANY shall have the option to terminate any one or more of the following instead of terminating this Agreement:

(1) LICENSE OWNER's option to purchase and develop UNITS at Conversion Sites under Section 2.E. of this Agreement; and

(2) any Delivery Rider in effect between COMPANY and LICENSE OWNER; and

(3) any Catering Rider in effect between COMPANY and LICENSE OWNER; and

(4) any Special Distribution Agreement in effect between COMPANY and LICENSE OWNER; and

(5) any exclusivity for the Territory granted under Section
2.B. of this Agreement,

effective ten (10) days after delivery of written notice thereof to LICENSE OWNER. If any of such rights, options or arrangements are terminated in accordance with this Paragraph C., such termination shall be without prejudice to COMPANY's right to terminate this Agreement in accordance with Section 18.B or to terminate any other rights, options or arrangements under this Agreement at any time thereafter for the same default or as a result of any additional defaults of the terms of this Agreement.

19. RIGHTS AND OBLIGATIONS OF COMPANY AND LICENSE OWNER UPON TERMINATION OR EXPIRATION OF THE AGREEMENT.

19.A. PAYMENT OF AMOUNTS OWED TO COMPANY

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LICENSE OWNER shall immediately pay to COMPANY upon termination or expiration of this Agreement such Royalty Fees, Software License Fees, Marketing Contributions and amounts owed for purchases by LICENSE OWNER from COMPANY or its Affiliates, interest due on any of the foregoing, and all other amounts owed to COMPANY or its Affiliates which are then unpaid, whether or not attributable to the Store.

19.B. MARKS, TRADE DRESS, AND COPYRIGHTED WORKS

Upon the termination or expiration of this Agreement, LICENSE OWNER shall:

(1) immediately cease use of all the Marks and not thereafter directly or indirectly at any time or in any manner identify itself or any business as a current or former UNIT, or as a current or former license owner of or as otherwise associated with COMPANY, or use any Mark, any colorable imitation thereof or any mark substantially identical to or deceptively similar to any Mark in any manner or for any purpose, or utilize for any purpose any trade name, trademark or service mark, or other commercial symbol or trade dress that suggests or indicates a connection or association with COMPANY; and

(2) immediately remove from the Site all signs containing any Mark, remove the Marks from all vehicles, fixtures, furnishings, decor items and other objects displaying any Mark at the Site and return to COMPANY or destroy all packaging materials and forms, advertising and promotional materials, catalogs, invoices and other materials containing any Mark or otherwise identifying or relating to a UNIT; and

(3) immediately take such action as may be required to cancel or, at COMPANY's option, to transfer to COMPANY or its designee, all fictitious or assumed name or equivalent registrations relating to its use of any Mark; and

(4) immediately cease use of all Copyrighted Works which were furnished and/or licensed to LICENSE OWNER by COMPANY pursuant to this Agreement and return to COMPANY or destroy, at COMPANY's option, all forms, advertising and promotional materials or other materials containing such Copyrighted Works; and

(5) immediately take all such actions as may be necessary to transfer any telephone number and any telephone directory listings associated with the Marks to COMPANY. LICENSE OWNER acknowledges that, as between COMPANY and LICENSE OWNER, COMPANY has the sole right to and interest in all telephone numbers and directory listings associated with the Marks. LICENSE OWNER concurrently with the execution of this Agreement shall execute COMPANY's form of collateral assignment of telephone numbers and listings (the "TELEPHONE NUMBER ASSIGNMENT"), attached to this Agreement as Exhibit J. LICENSE OWNER acknowledges and agrees that the telephone company and all listing agencies may accept

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the Telephone Number Assignment as conclusive evidence of the exclusive right of the COMPANY in such telephone numbers and directory listings and its authority to direct their transfer; and

(6) if COMPANY does not purchase the Store as provided in
Section 19.F., at LICENSE OWNER's expense, immediately make such modifications and alterations, including removal of all distinctive physical and structural features associated with the Trade Dress of UNITS, as may be necessary to distinguish the Site and the Store so clearly from its former appearance and from other UNITS as to prevent any possibility that the public will associate the Site with UNITS and to prevent confusion created by such association. Such modifications and alterations shall include, but not be limited to, removing all awnings and removing or covering the distinctive decor and color scheme on all walls, signage, counters, displays, equipment, vehicles, fixtures and furnishings, as well as the exterior of the Store. If LICENSE OWNER fails to initiate immediately or complete such modifications, alterations and/or removals within such time as COMPANY deems appropriate, LICENSE OWNER agrees that COMPANY or its designated agents may enter the Store and adjacent areas without prior notice to make such modifications, alterations and/or removals, at LICENSE OWNER's expense, without liability for trespass or damages. LICENSE OWNER expressly acknowledges that its failure to make such alterations will cause irreparable injury to COMPANY and consents to entry, at LICENSE OWNER's expense, of an ex-parte order by any court of competent jurisdiction authorizing COMPANY or its agents to take such action, if COMPANY seeks such an order.

LICENSE OWNER shall furnish to COMPANY (i) within thirty (30) days after the effective date of termination or expiration, evidence satisfactory to COMPANY of LICENSE OWNER's compliance with Subparagraphs (1), (3) and (4) of the foregoing obligations, and (ii) within thirty (30) days after the later of expiration of COMPANY's option to purchase the Store, as provided in this Section, or receipt of notice that COMPANY elects not to purchase the Store pursuant to this Section, evidence satisfactory to COMPANY of LICENSE OWNER's compliance with all of the foregoing obligations. If COMPANY exercises its option to purchase the Store under this Section, COMPANY, in its sole discretion, shall direct LICENSE OWNER regarding which, if any, of the above requirements LICENSE OWNER shall observe.

19.C. CONFIDENTIAL INFORMATION

LICENSE OWNER agrees that upon termination or expiration of the License (without grant of a Successor License):

(1) it, and all of its affiliates, Owners, employees, agents or other representatives, will immediately cease to use and will maintain the absolute confidentiality of any Confidential Information of COMPANY disclosed to or otherwise learned or acquired by LICENSE OWNER and will refrain from using such Confidential

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Information in any business or otherwise; and

(2) it will return to COMPANY all copies of the Store Manuals and any other confidential materials which have been loaned or made available to it by COMPANY.

19.D. COVENANT NOT TO COMPETE

Upon expiration or termination of this Agreement by COMPANY or by LICENSE OWNER, other than pursuant to Section 18.A., neither LICENSE OWNER nor any of its Principal Owners shall directly or indirectly (through a member of the Immediate Family of LICENSE OWNER or a Principal Owner or otherwise) for a period of two (2) years commencing on the effective date of such termination or expiration, or the date on which LICENSE OWNER ceases to operate the Store, whichever is later:

(1) have any interest as a disclosed or beneficial owner in any Competitive Business located or operating:

(a) at the Site; or

(b) within a five (5) mile radius of the Site; or

(c) within a five (5) mile radius of any other UNIT in operation or under development on the effective date of termination or expiration of this Agreement; or

(d) within the Marketing Area; or

(2) perform services as a director, officer, manager, employee, consultant, representative, agent or otherwise for any Competitive Business located or operating:

(a) at the Site; or

(b) within a five (5) mile radius of the Site; or

(c) within a five (5) mile radius of any other UNIT in operation or under development on the effective date of termination or expiration of this Agreement; or

(d) within the Marketing Area; or

(3) divert or attempt to divert any business or any customers of any UNIT to any Competitive Business; or

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(4) employ or seek to employ, any person who is employed by COMPANY, its Affiliates or any developer or license owner of COMPANY, nor induce nor attempt to induce any such person to leave said employment without the prior written consent of such person's employer.

The restrictions of Subparagraph (1) of this Paragraph D. will not be applicable to the ownership of shares of a class of securities listed on a stock exchange or traded on the over-the-counter market and quoted on a national inter-dealer quotation system that represent less than three percent (3%) of the number of shares of that class of securities issued and outstanding nor shall they be construed to prohibit LICENSE OWNER, any Principal Owner of LICENSE OWNER, or any member of the Immediate Family of LICENSE OWNER or any Principal Owner from having a direct or indirect ownership interest in any UNIT, development agreement, license agreement or franchise agreement for the development or operation of any UNIT, or any entity owning, controlling or operating a UNIT, or from providing services to a UNIT. Furthermore, the restrictions of this Paragraph D. shall not prohibit LICENSE OWNER, any Principal Owner of LICENSE OWNER, or (to the extent any such person is an individual) any member of the Immediate Family of LICENSE OWNER or a Principal Owner of LICENSE OWNER from performing services for or having an ownership interest in a Permitted Competitive Business, or from conducting customary promotion and advertising of a Permitted Competitive Business.

19.E. CONTINUING OBLIGATIONS

All obligations of COMPANY and LICENSE OWNER which expressly or by their nature survive or are intended to survive the expiration or termination of this Agreement shall continue in full force and effect subsequent to and notwithstanding its expiration or termination and until they are satisfied in full or by their nature expire.

19.F. COMPANY'S RIGHT TO PURCHASE ASSETS OF THE STORE

Upon termination of this Agreement by COMPANY in accordance with its terms and conditions, upon termination of this Agreement by LICENSE OWNER without complying with this Agreement, or upon expiration of this Agreement (without the grant of a Successor License), COMPANY or its assignee shall have the option, exercisable by giving written notice thereof within sixty (60) days from the date of such expiration or termination, to purchase from LICENSE OWNER all the assets used in the Store. As used in this Paragraph, "assets" shall mean and include, without limitation, leasehold improvements, equipment, computer hardware, vehicles, furnishings, fixtures, signs, inventory (non-perishable products, materials and supplies) and the lease or sublease for the Site. COMPANY shall have the unrestricted right to assign this option to purchase. COMPANY or its assignee shall be entitled to all customary warranties and representations given by the seller of a business including, without limitation, representations and warranties as to: (1) ownership, condition and title to assets; (2) liens and encumbrances relating to the assets; and (3) validity of contracts and liabilities, inuring to COMPANY or affecting the

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assets, contingent or otherwise.

The purchase price for the assets of the Store shall be the tangible book value, determined as of the date of termination or expiration of this Agreement in a manner consistent with reasonable depreciation of leasehold improvements owned by LICENSE OWNER and the equipment, computer hardware, vehicles, furnishings, fixtures, signs and inventory of the Store, provided that the purchase price shall take into account the termination or expiration of the License granted hereunder and this Agreement and shall not contain any factor or increment for any trademark, service mark or other commercial symbol used in connection with the operation of the Store or any goodwill or "going concern" value for the Store and further provided that COMPANY may exclude from the assets purchased hereunder any equipment, computer hardware, vehicles, furnishings, fixtures, signs and inventory that are not approved as meeting then-current quality standards for UNITS. The length of the remaining term of the lease or sublease for the Site of the Store shall also be considered in determining the fair market value hereunder.

The purchase price shall be paid in cash, a cash equivalent, or marketable securities of equivalent value at the closing of the purchase, which shall take place no later than ninety (90) days after receipt by LICENSE OWNER of notice of exercise of this option to purchase, at which time LICENSE OWNER shall deliver instruments transferring to COMPANY or its assignee: (i) good and merchantable title to the assets purchased, free and clear of all liens and encumbrances (other than liens and security interests acceptable to COMPANY or its assignee), with all sales and other transfer taxes paid by LICENSE OWNER;
(ii) all licenses and permits of the Store which may be assigned or transferred; and (iii) the lease or sublease for the Site. In the event that LICENSE OWNER cannot deliver clear title to all of the purchased assets as aforesaid, or in the event there shall be other unresolved issues, the closing of the sale shall be accomplished through an escrow. Further, LICENSE OWNER and COMPANY shall, prior to closing, comply with all applicable legal requirements, including the bulk sales provisions of the Uniform Commercial Code of the state in which the Store is located and the bulk sales provisions of any applicable tax laws and regulations. LICENSE OWNER shall, prior to or simultaneously with the closing of the purchase, pay all tax liabilities incurred in connection with the operation of the Store. COMPANY shall have the right to set off against and reduce the purchase price by any and all amounts owed by LICENSE OWNER to COMPANY, and the amount of any encumbrances or liens against the assets or any obligations assumed by COMPANY.

If COMPANY or its assignee exercises this option to purchase, pending the closing of such purchase as hereinabove provided, COMPANY shall have the right to appoint a manager to maintain the operation of the Store, in which case LICENSE OWNER shall continue to operate the Store on the terms of this Agreement until the closing of the purchase. Alternatively, COMPANY may require LICENSE OWNER to close the Store during such time period without removing any assets from the Store. LICENSE OWNER shall maintain in force all insurance policies required pursuant to this Agreement, through the date of closing. If the Site is leased, COMPANY agrees to use reasonable efforts to effect a termination of the existing lease for the

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Site and enter into a new lease on reasonable terms with the landlord. In the event COMPANY is unable to enter into a new lease and LICENSE OWNER's rights under the lease for the Site are assigned to COMPANY or COMPANY subleases the Site from LICENSE OWNER, COMPANY will indemnify and hold harmless LICENSE OWNER from any ongoing liability under the lease from the date COMPANY assumes possession of the Site.

20. RELATIONSHIP OF THE PARTIES/INDEMNIFICATION

20.A. INDEPENDENT CONTRACTORS

It is understood and agreed by the parties hereto that this Agreement does not create a fiduciary relationship between them, that COMPANY and LICENSE OWNER are and shall be independent contractors, and that nothing in this Agreement is intended to make either party a general or special agent, joint venturer, partner, or employee of the other for any purpose. LICENSE OWNER shall conspicuously identify itself in all dealings with customers, suppliers, vendors, public officials, LICENSE OWNER personnel, and others as the owner of the Store under a license granted by COMPANY and shall conspicuously and prominently place such other notices of independent ownership on the Site and on such forms, business cards, stationery, advertising, and such other materials as COMPANY may require from time to time.

20.B. NO LIABILITY FOR ACTS OF OTHER PARTY

LICENSE OWNER shall not employ any of the Marks in signing any contract, application for any license or permit, or in a manner that may result in liability of COMPANY or its Affiliates for any indebtedness or obligation of LICENSE OWNER, nor will LICENSE OWNER use the Marks in any way not expressly authorized herein. Except as expressly authorized in writing, neither COMPANY nor LICENSE OWNER shall make any express or implied agreements, warranties, guarantees or representations, or incur any debt in the name of or on behalf of the other, or represent that their relationship is other than licensor and license owner, and neither COMPANY nor LICENSE OWNER shall be obligated by or have any liability under any agreements or representations made by the other that are not expressly authorized in writing, nor shall COMPANY be obligated for any damages to any person or property directly or indirectly arising out of the operation of the Store or LICENSE OWNER's business authorized by or conducted pursuant to this Agreement.

20.C. TAXES

COMPANY shall have no liability for any sales, value added, use, service, occupation, excise, gross receipts, income, property, payroll, employee withholding or other taxes, whether levied upon this Agreement, LICENSE OWNER, the Store or LICENSE OWNER's property, or upon COMPANY, in connection with the sales made or business conducted by LICENSE OWNER, except any taxes COMPANY is required by law to collect from LICENSE OWNER with respect to purchases from COMPANY. Payment of all such taxes shall be the responsi-

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bility of LICENSE OWNER.

20.D. INDEMNIFICATION

LICENSE OWNER agrees to indemnify, defend and hold COMPANY, its Affiliates, and their respective shareholders, directors, officers, employees, agents, successors and assignees harmless against and to reimburse them for:
(1) any and all taxes described in Paragraph C of this Section; (2) any and all claims against, and losses, obligations, damages and expenses incurred, by COMPANY in connection with any and all claims, losses, damages and expenses of customers and others directly or indirectly arising out of this Agreement, the development or operation of the Store (including, without limitation, breach or violation of any agreement, contract or commitment by LICENSE OWNER resulting from LICENSE OWNER's execution and delivery of this Agreement or performance of any of its obligations hereunder or liabilities asserted by owners or employees, agents or other representatives of LICENSE OWNER arising in connection with training provided by COMPANY or its Affiliates or designees or otherwise), (3) the conduct of Catering Service or Delivery Service, (4) the operation of Special Distribution Arrangements, (5) unauthorized activities conducted in association with the Marks, or (6) the transfer of any interest in this Agreement, the License, the Store, some or all of the assets of the Store (other than sales in the ordinary course of business) or LICENSE OWNER, in any manner not in accordance with this Agreement to the extent that such claims, obligations, damages, taxes, losses or liabilities do not arise solely from the gross negligence or wrongful conduct of COMPANY. For purposes of this indemnification, "claims" shall mean and include all obligations, actual, consequential, special, and punitive damages, and costs incurred in the defense or settlement of any claim, including, without limitation, reasonable accountants', attorneys', attorney assistants', arbitrators' and expert witness fees, costs of investigation and proof of facts, court costs, other litigation expenses, and travel and living expenses. COMPANY shall have the right to defend any such indemnified claim against it in such manner as COMPANY deems appropriate or desirable in its sole discretion. This indemnity shall continue in full force and effect subsequent to and notwithstanding the expiration or termination of this Agreement.

21. ENFORCEMENT

21.A. SEVERABILITY AND SUBSTITUTION OF VALID PROVISIONS

If any provision of this Agreement relating to the in-term exclusive dealing covenants is declared or made invalid or unenforceable by judicial action, legislation or other government action, COMPANY may, if it believes in its sole discretion that the continuation of this Agreement would not be in its best interests, terminate this Agreement effective upon sixty (60) days' written notice to LICENSE OWNER.

All other provisions of this Agreement are severable and this Agreement shall be interpreted and enforced as if all completely invalid or unenforceable provisions were not

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contained herein and partially valid and enforceable provisions shall be enforced to the extent valid and enforceable. To the extent the post-transfer restrictive covenants or post-termination/post-expiration restrictive covenants contained herein are deemed unenforceable by virtue of their scope in terms of geographic area, business activity prohibited and/or length of time, but may be made enforceable by reductions or alterations of either or any thereof, LICENSE OWNER and COMPANY agree that the same shall be enforced to the fullest extent permissible under the laws and public policies applied in the jurisdiction in which enforcement is sought. If any applicable and binding law or rule of any jurisdiction requires a greater prior notice of the termination of this Agreement or refusal to grant a Successor License than is required hereunder, or the taking of some other action not required hereunder, or if under any applicable and binding law or rule of any jurisdiction, any provision of this Agreement or any specification, standard or operating procedure prescribed by COMPANY is invalid or unenforceable, the prior notice and/or other action required by such law or rule shall be substituted for the comparable provisions hereof, and COMPANY shall have the right, in its sole discretion, to modify such invalid or unenforceable provision, specification, standard, or operating procedure to the extent required to be valid and enforceable. Such modifications to this Agreement shall be effective only in such jurisdiction and this Agreement shall be enforced as originally made and entered into in all other jurisdictions.

21.B. WAIVER OF OBLIGATIONS

COMPANY and LICENSE OWNER may by written instrument unilaterally waive or reduce any obligation of or restriction upon the other under this Agreement, effective upon delivery of written notice thereof to the other or such other effective date stated in the notice of waiver. Whenever this Agreement requires COMPANY's prior approval or consent, LICENSE OWNER shall make a timely written request therefor and such approval shall be obtained in writing.

With respect to this Agreement, the relationship of the parties, the Store, Catering Service, Delivery Service, Special Distribution Arrangements, Commissaries or any other matter, COMPANY makes no representations, warranties or guaranties upon which LICENSE OWNER may rely, and assumes no liability or obligation to LICENSE OWNER, by granting any waiver, approval, or consent to LICENSE OWNER or by reason of any neglect, delay, or denial of any request therefor. Any waiver granted by COMPANY (1) shall be without prejudice to any other rights COMPANY may have, (2) will be subject to continuing review by COMPANY, and (3) as to continuing waivers, may be revoked prospectively, in COMPANY's sole discretion, at any time and for any reason, effective upon delivery to LICENSE OWNER of ten (10) days' prior written notice.

COMPANY and LICENSE OWNER shall not be deemed to have waived or impaired any right, power, or option reserved by this Agreement (including, without limitation, the right to demand full compliance with every term, condition, and covenant in this Agreement, or to declare any breach thereof to be a default and to terminate this Agreement prior to the expiration

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of its term), by virtue of any:

(i) custom or practice of the parties at variance with the terms hereof; or

(ii) any failure, refusal, or neglect of COMPANY or LICENSE OWNER to exercise any right under this Agreement or to insist upon full compliance by the other with its obligations hereunder, including, without limitation, any mandatory specification, standard or operating procedure; or

(iii) any waiver, forbearance, delay, failure, or omission by COMPANY to exercise any right, power, or option, whether of the same, similar or different nature, with respect to any other UNIT or any development or license agreement therefor; or

(iv) the acceptance by COMPANY of any payments from LICENSE OWNER after any breach by LICENSE OWNER of this Agreement.

Neither COMPANY nor LICENSE OWNER shall be liable for loss or damage or deemed to be in breach of this Agreement if its failure to perform its obligations results from any of the following and is not caused by the non-performing party:

(v) acts of God; or

(vi) acts of war or insurrection; or

(viii) strikes, lockouts, boycotts, fires and other casualties.

Any delay resulting from any of said causes shall extend the time allowed for performance or excuse performance, in whole or in part, as may be reasonable, except that said causes shall not excuse payments of amounts owed at the time of such occurrence or payment of Royalty Fees, Software License Fees, Marketing Contributions or other fees thereafter and as soon as performance is possible the non-performing party shall immediately resume performance and, in no event, shall non-performance be excused for more than six (6) months.

21.C. INJUNCTIVE RELIEF

COMPANY shall have the right to seek specific performance of the provisions of this Agreement and injunctive relief against threatened conduct that will cause it loss or damages under customary equity rules, including applicable rules for obtaining restraining orders and preliminary injunctions. LICENSE OWNER agrees that COMPANY may obtain such injunctive relief in addition to such further or other relief as may be available at law or in equity. LICENSE OWNER agrees that COMPANY will not be required to post a bond to obtain any injunctive relief and that LICENSE OWNER's only remedy if an injunction is entered against LICENSE OWNER will be the dissolution of that injunction, if warranted, upon due hearing (all

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claims for damages by reason of the wrongful issuance of such injunction being expressly waived hereby). Any such action shall be brought as provided in Paragraph G. of this Section.

21.D. RIGHTS OF PARTIES ARE CUMULATIVE

The rights of COMPANY and LICENSE OWNER hereunder are cumulative and no exercise or enforcement by COMPANY or LICENSE OWNER of any right or remedy hereunder shall preclude the exercise or enforcement by COMPANY or LICENSE OWNER of any other right or remedy hereunder or to which COMPANY or LICENSE OWNER is entitled by law.

21.E. COSTS AND LEGAL FEES

If COMPANY engages legal counsel in connection with any failure by LICENSE OWNER to comply with this Agreement, LICENSE OWNER shall reimburse COMPANY for costs and expenses incurred by COMPANY, including, without limitation, reasonable accountants, attorneys', attorneys assistants', arbitrators' and expert witness fees, cost of investigation and proof of facts, court costs, other litigation expenses and travel and living expenses, whether incurred prior to, in preparation for, in contemplation of or in connection with the filing of any judicial or arbitration proceeding to enforce this Agreement.

21.F. GOVERNING LAW

EXCEPT TO THE EXTENT GOVERNED BY THE UNITED STATES TRADEMARK ACT OF 1946 (LANHAM ACT, 15 U.S.C. {{ 1051 ET SEQ.), THIS AGREEMENT AND THE RELATIONSHIP BETWEEN THE PARTIES HERETO SHALL BE GOVERNED BY AND CONSTRUED IN ACCORDANCE WITH THE INTERNAL LAWS OF THE STATE OF COLORADO, EXCEPT THAT SUCH STATE'S CHOICE OF LAW AND CONFLICTS OF LAW RULES SHALL NOT APPLY AND ANY LICENSE OR FRANCHISE REGISTRATION, DISCLOSURE, RELATIONSHIP OR SIMILAR STATUTE WHICH MAY BE ADOPTED BY THE STATE OF COLORADO SHALL NOT APPLY UNLESS ITS JURISDICTIONAL REQUIREMENTS ARE MET INDEPENDENTLY WITHOUT REFERENCE TO THIS PARAGRAPH.

21.G. CONSENT TO JURISDICTION/CHOICE OF FORUM

LICENSE OWNER AGREES THAT LICENSE OWNER SHALL, AND COMPANY MAY, AT ITS OPTION, INSTITUTE ANY ACTION ARISING OUT OF OR RELATING TO THIS AGREEMENT IN ANY STATE COURT OF GENERAL JURISDICTION IN JEFFERSON COUNTY, COLORADO OR THE UNITED STATES FEDERAL DISTRICT COURT FOR THE DISTRICT OF COLORADO, OR THE STATE COURT OF GENERAL JURISDICTION OR UNITED STATES FEDERAL DISTRICT COURT NEAREST TO COMPANY'S EXECUTIVE OFFICE AT THE TIME SUCH

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ACTION IS FILED. LICENSE OWNER IRREVOCABLY SUBMITS TO THE JURISDICTION OF ANY SUCH COURT AND WAIVES ANY OBJECTION IT MAY HAVE TO EITHER THE JURISDICTION OR VENUE OF ANY SUCH COURT.

21.H. LIMITATIONS OF CLAIMS

EXCEPT FOR CLAIMS BROUGHT BY COMPANY WITH REGARD TO LICENSE OWNER'S OBLIGATIONS TO MAKE PAYMENTS TO COMPANY PURSUANT TO THIS AGREEMENT AND TO INDEMNIFY COMPANY PURSUANT TO SECTION 20.D., ANY AND ALL CLAIMS ARISING OUT OF OR RELATING TO THIS AGREEMENT OR THE RELATIONSHIP OF LICENSE OWNER AND COMPANY PURSUANT TO THIS AGREEMENT SHALL BE BARRED UNLESS AN ACTION IS COMMENCED WITHIN: (1) TWO (2) YEARS FROM THE DATE ON WHICH THE ACT OR EVENT GIVING RISE TO THE CLAIM OCCURRED OR (2) ONE (1) YEAR FROM THE DATE ON WHICH LICENSE OWNER OR COMPANY KNEW OR SHOULD HAVE KNOWN, IN THE EXERCISE OF REASONABLE DILIGENCE, OF THE FACTS GIVING RISE TO SUCH CLAIMS, WHICHEVER OCCURS FIRST.

21.I. WAIVER OF PUNITIVE DAMAGES

COMPANY AND LICENSE OWNER HEREBY WAIVE TO THE FULLEST EXTENT PERMITTED BY LAW, ANY RIGHT TO OR CLAIM FOR ANY PUNITIVE, EXEMPLARY, CONSEQUENTIAL OR SPECULATIVE DAMAGES AGAINST THE OTHER AND AGREE THAT IN THE EVENT OF A DISPUTE BETWEEN THEM, EXCEPT AS OTHERWISE PROVIDED HEREIN, EACH SHALL BE LIMITED TO THE RECOVERY OF ACTUAL DAMAGES SUSTAINED BY IT.

21.J. WAIVER OF JURY TRIAL

COMPANY AND LICENSE OWNER HEREBY IRREVOCABLY WAIVE TRIAL BY JURY ON ANY ACTION, PROCEEDING OR COUNTERCLAIM, WHETHER AT LAW OR IN EQUITY, BROUGHT BY EITHER OF THEM.

21.K. BINDING EFFECT

This Agreement is binding upon the parties hereto and their respective executors, administrators, heirs, assigns, and successors in interest, and shall not be modified, except by written agreement signed by both LICENSE OWNER and COMPANY.

21.L. CONSTRUCTION

The preambles and exhibits are a part of this Agreement, this Agreement constitutes the

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entire agreement of the parties, and there are no other oral or written understandings or agreements between COMPANY and LICENSE OWNER relating to the subject matter of this Agreement. Except as otherwise provided herein, nothing in this Agreement is intended, nor shall be deemed, to confer any rights or remedies upon any person or legal entity not a party hereto. The headings of the several sections and paragraphs hereof are for convenience only and do not define, limit, or construe the contents of such sections or paragraphs. The term "LICENSE OWNER" as used in this Agreement is applicable to one or more persons or entities as the case may be, and the singular usage includes the plural and the masculine and neuter usages include each other and the feminine.

If two or more persons are at any time LICENSE OWNER hereunder, whether or not as partners or joint venturers, their obligations and liabilities to COMPANY shall be joint and several. This Agreement shall be executed in multiple copies, each of which shall be deemed an original.

21.M. REASONABLENESS; APPROVALS

COMPANY and LICENSE OWNER agree to act reasonably in all dealings with each other pursuant to this Agreement. Whenever the consent or approval of either party is required or contemplated hereunder, such approval shall be in writing, and the party whose consent or approval is required agrees not to unreasonably withhold the same, unless expressly subject to such party's sole discretion pursuant to the terms of this Agreement.

22. NOTICES AND PAYMENTS

All written notices and reports permitted or required to be delivered by the provisions of this Agreement or of the Store Manuals shall be deemed so delivered at the time delivered by hand, one (1) business day after transmission by facsimile with proof of receipt, one (1) business day after being placed in the hands of a commercial courier service for overnight delivery, or three (3) business days after placement in the United States Mail by Registered or Certified Mail, Return Receipt Requested, postage prepaid and properly addressed. Unless otherwise notified in writing, all notices, reports or payments to COMPANY shall be sent to COMPANY at 14123 Denver West Parkway, Golden, Colorado 80401, to the attention of the Vice President, Development, with a copy to the Vice President and General Counsel or at its most current principal business address of which LICENSE OWNER has been notified. Notices to LICENSE OWNER shall be sent to LICENSE OWNER at the address shown on the first page of this Agreement or to LICENSE OWNER's most current principal business address of which COMPANY has been notified, as applicable. All payments and reports required by this Agreement shall be directed to COMPANY at the above address, or to such other persons and places as COMPANY may direct from time to time. Any required payment or report not actually received by COMPANY during regular business hours on the date due (or postmarked by postal authorities at least two (2) days prior thereto) shall be deemed delinquent.

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IN WITNESS WHEREOF, the parties hereto have executed and delivered this Agreement in multiple originals on the day and year first above written and COMPANY has accepted this Agreement in Jefferson County, Colorado.

EINSTEIN/NOAH BAGEL CORP. --------------------------------

LICENSE OWNER

By:                                      By:
   -------------------------------           --------------------------------

   Title:                                    Title:
         -------------------------                 --------------------------

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EXHIBIT A
TO THE EINSTEIN/NOAH BAGEL CORP. LICENSE AGREEMENT
BY AND BETWEEN
EINSTEIN/NOAH BAGEL CORP.
AND _________________
DATED __________

CATERING RIDER


CATERING RIDER

THIS RIDER is made as of this ____________day of _________, 19 by and between EINSTEIN/NOAH BAGEL CORP., a Delaware corporation ("COMPANY"), and ____ _______________________________________________, a ____________________________ ("LICENSE OWNER"), and is attached to and incorporated into the Einstein/Noah Bagel Corp. License Agreement by and between COMPANY and LICENSE OWNER (the "Agreement") dated as of _________________. All capitalized terms not defined in this Rider shall have the respective meanings set forth in the Agreement. To the extent that the terms of this Rider are inconsistent with any of the terms of the Agreement, the terms of this Rider shall supersede and govern.

1. CATERING SERVICE. LICENSE OWNER agrees that, within ( ) days after the execution date of this Rider and thereafter during the remainder of the term of the Agreement, subject to earlier termination by COMPANY as provided below in this Rider, LICENSE OWNER will offer and provide Catering Service (defined below) from the Store or, if required by COMPANY in its sole discretion, from a catering facility ("CATERING FACILITY") to customers located within the geographic area described in Schedule A attached hereto ("CATERING AREA"). As used herein, "Catering Service" shall mean the delivery of Products prepared at the Store or a Catering Facility to customers in the Catering Area, where (a) such Products are intended to serve fifteen (15) or more persons, or
(b) in addition to the delivery of Products, LICENSE OWNER provides ancillary services to a customer at a location within the Catering Area, including, by way of example and without limitation, setting up for serving or other distribution of Products. The Store or the Catering Facility, whichever is used for the conduct of Catering Service by LICENSE OWNER, shall be referred to herein as the "CATERING LOCATION" and shall be identified in Schedule A attached hereto immediately after COMPANY approves such Catering Facility in writing pursuant to the requirements of Paragraph 2 below. LICENSE OWNER acknowledges and agrees that Catering Service shall not include Delivery Service, as defined in the Agreement. LICENSE OWNER, at its sole expense, shall take such actions (including, without limitation, constructing such improvements and acquiring fixtures, equipment, vehicles, and other materials and supplies) and obtain such permits as are required to commence Catering Service from the Catering Location within the (___) day period specified above.

2. CATERING SERVICE STANDARDS. LICENSE OWNER agrees to provide Catering Service in accordance with the standards, specifications and procedures for Catering Service which COMPANY prescribes, and may change from time to time in its sole discretion, in the Manuals or otherwise in writing, including, without limitation, requirements for catering vehicles (owned and non-owned), training and conduct of personnel involved in Catering Service, design, layout, equipment, fixtures, furniture, signage, product packaging, materials and supplies, and COMPANY's prototype plans and layout for a Catering Location.

A-1

In particular, and without limiting the foregoing, LICENSE OWNER shall:

a. require all catering drivers to strictly comply with all regulations, laws and ordinances applicable to the operation of motor vehicles and use due care, taking into consideration road conditions, when performing catering services;

b. require all catering drivers to maintain adequate motor vehicle liability insurance that complies with all applicable laws and regulations and that extends to the operation of a motor vehicle for use for commercial delivery;

c. maintain or cause drivers to maintain all catering vehicles in good and safe operating condition in full compliance with all applicable laws and regulations;

d. conduct initial and periodic (at least once every six months) driving record checks on all catering drivers;

e. require all catering drivers to possess and maintain valid drivers licenses and driving records free of disqualifying violations;

f. suspend, or where appropriate under COMPANY's specifications and standards as in effect from time to time, terminate any catering driver who does not conform to COMPANY's standards and specifications for Catering Service; and

g. obtain and maintain all licenses, permits and other governmental approvals necessary or advisable for the provision of Catering Services, and the conduct of such Catering Service in a manner which complies with all sanitary, safety and food preparation and holding period standards.

LICENSE OWNER shall maintain the condition and appearance of, and perform maintenance with respect to, the Catering Location, catering vehicles, furniture, fixtures and equipment used in connection with the provision of Catering Service in accordance with COMPANY's standards, specifications and procedures, and consistent with the image of UNITS and related facilities as first class, clean, sanitary, attractive and efficiently operated food service businesses.

3. COMPANY'S REVIEW AND APPROVAL OF THE CATERING FACILITY. LICENSE OWNER shall comply with COMPANY's specifications and requirements regarding site selection (if applicable), development and construction of the Catering Facility. LICENSE OWNER shall promptly submit to COMPANY after the execution date of this Rider a complete site evaluation report and feasibility analysis (the "CATERING FACILITY SITE PACKAGE") on COMPANY's specified form (containing such commercial and other information and photographs as COMPANY may require from time to time) for the site at which LICENSE

A-2

OWNER proposes and intends in good faith to establish and operate the Catering Facility and which LICENSE OWNER reasonably believes to conform to certain minimum site criteria for catering facilities established by COMPANY from time to time in its sole discretion. In approving or disapproving any proposed site for the Catering Facility, COMPANY will consider such matters as it deems material, including, without limitation, the effect Catering Service will have on the carry-out and on-premises dining services and Delivery Service (if any) conducted at or from the STORE, traffic patterns, parking, the predominant character of the neighborhood, the nature of other businesses in proximity to the site, and other commercial characteristics (including the purchase price or rental obligations and other lease terms for the proposed site, if applicable) and the size, appearance, and other physical characteristics of the proposed site.

COMPANY will approve or disapprove a proposed site for the Catering Facility by delivery of written notice to LICENSE OWNER. COMPANY agrees to exert its best efforts to deliver such notification to LICENSE OWNER within twenty (20) days after receipt by COMPANY of a complete Catering Facility Site Package and such other materials requested by COMPANY from time to time, containing all information required by COMPANY. COMPANY shall have the right in its sole discretion to approve or disapprove a proposed site for the Catering Facility, and LICENSE OWNER acknowledges and agrees that COMPANY shall have no liability therefor. Notwithstanding any other provision of this Rider, COMPANY's failure to provide LICENSE OWNER with notice of its approval or disapproval of one or more proposed sites shall in no event constitute a waiver of COMPANY's right to approve or disapprove the site for the Catering Facility.

4. COMPANY'S RIGHT TO TERMINATE THE AGREEMENT OR CATERING SERVICE. If LICENSE OWNER fails to provide Catering Service as required pursuant to this Rider, LICENSE OWNER acknowledges and agrees COMPANY shall have the right to terminate (a) the Agreement pursuant to and in accordance with the terms specified in Section 3.C. of the Agreement, or (b) LICENSE OWNER's right to provide Catering Service, among other rights, pursuant to and in accordance with the terms specified in Section 18.B(8)(b) of the Agreement. If COMPANY terminates LICENSE OWNER's right to perform Catering Service pursuant to this Paragraph 4, COMPANY or its designee will have the right to offer Catering Service within the Territory of the Store from and after COMPANY's delivery of written notice of such termination to LICENSE OWNER.

Notwithstanding the foregoing, COMPANY reserves the right, at any time and in its sole discretion, with or without cause and regardless of the investment made by LICENSE OWNER in establishing and conducting Catering Service or the length of time LICENSE OWNER has offered Catering Service: (1) to reduce, modify or expand the Catering Area, effective upon COMPANY's written notice to LICENSE OWNER, provided, however, that if a reduction or modification of the Catering Area amounts to a termination of substantially all of LICENSE OWNER's rights to provide such services (except in the case of the exercise by COMPANY of its remedies under Section 18.C of this Agreement), such reduction or modification shall not be effective until 90 days after COMPANY's written notice to LICENSE OWNER; or (2) to

A-3

suspend or terminate LICENSE OWNER's right to offer Catering Service, effective one hundred eighty (180) days after COMPANY's written notice to LICENSE OWNER (in which case, LICENSE OWNER will not file any orders for Catering Service after the expiration of such one hundred eighty (180) day period). In the event of such suspension or termination, COMPANY reserves the right to require LICENSE OWNER to reinstate Catering Service upon fifteen (15) days' prior written notice to LICENSE OWNER.

IN WITNESS WHEREOF, the parties hereto have executed and delivered this Rider in multiple originals as of the date of the Agreement.

EINSTEIN/NOAH BAGEL CORP. --------------------------------

LICENSE OWNER

By:                                      By:
   -------------------------------           --------------------------------

Its:                                     Its:
   -------------------------------           --------------------------------

A-4

SCHEDULE A
TO THE CATERING RIDER
TO THE EINSTEIN/NOAH BAGEL CORP.
LICENSE AGREEMENT
BY AND BETWEEN EINSTEIN/NOAH BAGEL CORP.
AND _________________
DATED___________

CATERING AREA AND CATERING FACILITY

1. CATERING AREA. The Catering Area will be as follows:
, provided that COMPANY may, at any time and in its sole discretion, with or without cause and regardless of the investment made by LICENSE OWNER in establishing and conducting Catering Service or the length of time LICENSE OWNER has offered Catering Service, reduce, modify or expand the Catering Area.

2. CATERING FACILITY. The Catering Facility will be located at the following address:


INITIALS:

COMPANY:
LICENSE
OWNER:

A-1

EXHIBIT B
TO THE EINSTEIN/NOAH BAGEL CORP.
LICENSE AGREEMENT
BY AND BETWEEN EINSTEIN/NOAH BAGEL CORP.
AND _______________
DATED ___________

DELIVERY RIDER


DELIVERY RIDER

THIS RIDER is made as of this _____________day of , 19___ by and between EINSTEIN/NOAH BAGEL CORP., a Delaware corporation ("COMPANY"), and ____ ___________________________________________, a ________________________________ ("LICENSE OWNER"), and is attached to and incorporated into the Einstein/Noah Bagel Corp. License Agreement by and between COMPANY and LICENSE OWNER (the "Agreement") dated as of _________________. All capitalized terms not defined in this Rider shall have the respective meanings set forth in the Agreement. To the extent that the terms of this Rider are inconsistent with any of the terms of the Agreement, the terms of this Rider shall supersede and govern.

1. DELIVERY SERVICE. LICENSE OWNER agrees that, within ( ) days after the execution date of this Rider and thereafter during the remainder of the term of the Agreement, subject to earlier termination by COMPANY as provided below in this Rider, LICENSE OWNER will offer and provide Delivery Service (defined below) from the Store or, if required by COMPANY its sole discretion, from a separate delivery facility approved by COMPANY in writing ("DELIVERY FACILITY"), to customers located within the geographic area described in Schedule A attached hereto ("DELIVERY AREA"). As used herein, "DELIVERY SERVICE" shall mean the delivery of Products prepared at the Store or a Delivery Facility to customers in the Delivery Area, where (a) such Products are intended to serve fewer than fifteen (15) persons, and (b) such service involves the provision of no services other than the delivery of Products to a customer at a location within the Delivery Area. LICENSE OWNER acknowledges and agrees that Delivery Service shall not include Catering Service, as defined in the Agreement. LICENSE OWNER, at its sole expense, shall take such actions (including, without limitation, constructing such improvements and acquiring fixtures, equipment, delivery vehicles, and other materials and supplies) and obtain such permits as required to commence Delivery Service within the _____________ (____________) day period specified above.

2. DELIVERY SERVICE STANDARDS. LICENSE OWNER agrees to provide Delivery Service in accordance with the standards, specifications and procedures for Delivery Service which COMPANY prescribes, and which COMPANY may change from time to time in its sole discretion, in the Manuals or otherwise in writing, including, without limitation, requirements for delivery drivers, delivery vehicles (owned and non-owned), delivery response time, training of personnel involved in Delivery Service, design, layout, equipment, fixtures, signage, product packaging, materials and supplies, and COMPANY's prototype plans and layout for a delivery staging area within a UNIT or for a Delivery Facility, if any, approved by COMPANY.

In particular, and without limiting the foregoing, LICENSE OWNER shall:

a. require all delivery drivers to strictly comply with all regulations, laws and ordinances applicable to the operation of motor vehicles and use due care, taking into

B-1

consideration road conditions, when performing delivery services;

b. require all delivery drivers to maintain adequate motor vehicle liability insurance that complies with all applicable laws and regulations and that extends to the operation of a motor vehicle for use for commercial delivery;

c. maintain or cause drivers to maintain all delivery vehicles in good and safe operating condition in full compliance with all applicable laws and regulations;

d. conduct initial and periodic (at least once every six months) driving record checks on all delivery drivers;

e. not guarantee to customers delivery within any specified time or advertise or promote refunds or discounts for LICENSE OWNER's failure to deliver within any specified time;

f. require all delivery drivers to possess and maintain valid drivers licenses and driving records free of disqualifying violations; and

g. suspend, or where appropriate under COMPANY's specifications and standards as in effect from time to time, terminate any delivery driver who does not conform to COMPANY's standards and specifications for Delivery Service.

LICENSE OWNER shall maintain the condition and appearance of, and perform maintenance with respect to the delivery vehicles, facilities, fixtures and equipment used in connection with the provision of Delivery Service in accordance with COMPANY's standards, specifications and procedures, and consistent with the image of UNITS as first class, clean, sanitary, attractive and efficiently operated food service businesses.

3. COMPANY'S RIGHT TO TERMINATE THE AGREEMENT OR DELIVERY SERVICE. If LICENSE OWNER fails to provide Delivery Service as required pursuant to this Rider, LICENSE OWNER acknowledges and agrees COMPANY shall have the right to terminate (a) the Agreement pursuant to and in accordance with Section 18.B(8)(a) of the Agreement, or (b) LICENSE OWNER's right to provide Delivery Service, among other rights, pursuant to and in accordance with Section 3.B of the Agreement. If COMPANY terminates LICENSE OWNER's right to perform Delivery Service pursuant to this Paragraph 3, COMPANY or its designee will have the right to offer Delivery Service within the Territory of the Store from and after COMPANY's delivery of written notice of such termination to LICENSE OWNER.

Notwithstanding the foregoing, COMPANY reserves the right, at any time and in its sole discretion, with or without cause and regardless of the investment made by LICENSE OWNER in establishing and conducting Delivery Service or the length of time LICENSE OWNER has offered Delivery Service: (a) to reduce, modify or expand the Delivery Area, effective upon

B-2

COMPANY's written notice to LICENSE OWNER, provided, however, that if a reduction or modification of the Delivery Area amounts to a termination of substantially all of LICENSE OWNER's rights to provide such services (except in the case of the exercise by COMPANY of its remedies under Section 18.C of this Agreement), such reduction or modification shall not be effective until 90 days after COMPANY's written notice to LICENSE OWNER; or (b) to suspend or terminate LICENSE OWNER's right to offer Delivery Service, effective one hundred eighty
(180) days after COMPANY's written notice to LICENSE OWNER. In the event of such suspension or termination, COMPANY reserves the right to require LICENSE OWNER to reinstate Delivery Service upon fifteen (15) days' prior written notice to LICENSE OWNER.

4. DISPLAY OF MARKS. LICENSE OWNER is hereby granted a special, limited license to display on delivery vehicles used in the performance of delivery service pursuant to this Rider the Marks and logos in the form and manner specified by COMPANY in the Manuals or otherwise. This license shall expire automatically and without notice upon the expiration or termination of LICENSE OWNER's right to provide delivery services pursuant to this Rider.

IN WITNESS WHEREOF, the parties hereto have executed and delivered this Rider in multiple originals as of the date of the Agreement.

EINSTEIN/NOAH BAGEL CORP. --------------------------------

LICENSE OWNER

By:                                      By:
   -------------------------------           --------------------------------

Its:                                     Its:
   -------------------------------           --------------------------------

B-3

SCHEDULE A TO THE DELIVERY RIDER
TO THE EINSTEIN/NOAH BAGEL CORP. LICENSE AGREEMENT
BY AND BETWEEN
EINSTEIN/NOAH BAGEL CORP.
AND ______________
DATED ________

DELIVERY AREA

1. DELIVERY AREA. The Delivery Area of the Store will be as follows:

, provided that COMPANY may, and LICENSE OWNER acknowledges and agrees that COMPANY may, at any time and in its sole discretion with or without cause and regardless of the investment made by LICENSE OWNER in establishing and conducting Delivery Service or the length of time LICENSE OWNER has offered Delivery Service, reduce, modify or expand the Delivery Area.

INITIALS:

COMPANY:
LICENSE
OWNER:

B-1

EXHIBIT C
TO THE EINSTEIN/NOAH BAGEL CORP.
LICENSE AGREEMENT
BY AND BETWEEN EINSTEIN/NOAH BAGEL CORP.
AND _________________
DATED ___________

LICENSE OWNER ACKNOWLEDGEMENTS
AND REPRESENTATIONS STATEMENT


LICENSE OWNER ACKNOWLEDGEMENTS
AND REPRESENTATIONS STATEMENT

1. LICENSE OWNER acknowledges that it has read the License Agreement (the "AGREEMENT") between Einstein/Noah Bagel Corp. ("COMPANY") and LICENSE OWNER dated as of the same date hereof in its entirety and that it understands and accepts the terms, conditions, and covenants contained in the Agreement as being reasonably necessary to maintain COMPANY's high standards of quality and service and the uniformity of those standards at all UNITS and to protect and preserve the goodwill of the Marks and the System. (Capitalized terms not defined herein shall have the respective meanings set forth in the Agreement.)

2. LICENSE OWNER acknowledges that the food service business is a highly competitive industry, with constantly changing market conditions. LICENSE OWNER acknowledges that it has conducted an independent investigation of the business venture contemplated by the Agreement and recognizes that, like any other business, the nature of the business conducted by UNITS may change over time, that an investment in a UNIT involves business risks and that the success of the venture is largely dependent upon the business abilities and efforts of LICENSE OWNER.

3. LICENSE OWNER acknowledges and agrees that COMPANY has developed and will continue to develop or modify in the future a number of branded retail food service businesses that offer and sell Products and other food and beverage items under different marks, systems and concepts. LICENSE OWNER understands that the rights granted to it under this Agreement are with regard only to the type of branded retail store that operates under the Marks and System designated in Exhibit K to the Agreement. Further, LICENSE OWNER acknowledges and agrees that COMPANY retains the right, among other rights, to
(1) operate and/or grant others the right to operate retail stores featuring bagels in LICENSE OWNER's Territory under marks and systems other than the Marks and System designated in Exhibit K to the Agreement; or (2) operate and/or grant others the right to offer Products in LICENSE OWNER's Territory using any method of distribution other than UNITS including but not limited to wholesaling to other retail stores and to other distribution channels such as hotels and airlines.

4. LICENSE OWNER acknowledges and agrees that some aspects of COMPANY's license program and the System are still under development and that COMPANY expects that there will be some significant variations in the System in different regional markets which may exist for an initial or transitional period, or on a permanent basis. COMPANY may, for example, allow LICENSE OWNER to use one recipe for bagels, cream cheeses or other items while allowing other developers, license owners and franchise owners to use different recipes. COMPANY may also allow variations between developers, license owners and franchise owners in the areas of trademarks, trade dress, operational items or other aspects of UNITS. LICENSE OWNER acknowledges and agrees that only COMPANY may determine what variations

C-1

LICENSE OWNER may use and that LICENSE OWNER will in any event conform strictly to the standards and specifications which COMPANY establishes for LICENSE OWNER's Store.

COMPANY intends to allow these variations in the System: (a) as part of ongoing research and development for UNITS generally; and (b) to test whether regional variations in UNITS may be advantageous. LICENSE OWNER understands and accepts that, over time during the term of the Agreement, COMPANY will continue to develop and refine various aspects of the System and that as new products, new operating procedures, new trade dress and other refinements are introduced, COMPANY may, in its sole discretion, cease to allow some or all of the variations and may require local or regional variations or national uniformity among UNITS as to aspects for which COMPANY had previously allowed variations. LICENSE OWNER acknowledges and agrees that this may mean that LICENSE OWNER may be required, for example, to change one or more of (a) the recipes LICENSE OWNER uses for bagels, cream cheese or other items; (b) the trademarks and/or service marks LICENSE OWNER uses; (c) the trade dress or operational procedures LICENSE OWNER uses; or (d) other aspects of LICENSE OWNER's UNITS. Some or all of these changes may require LICENSE OWNER to make substantial additional capital expenditures. LICENSE OWNER acknowledges and agrees that COMPANY may discontinue any of the variations which it had previously allowed LICENSE OWNER to utilize and that LICENSE OWNER will conform to all required local, regional and/or national standards and specifications and other requirements which COMPANY may establish from time to time even if it means substantial additional expense for LICENSE OWNER. Further, COMPANY acknowledges and agrees that it shall provide to COMPANY the data COMPANY requires concerning LICENSE OWNER'S operations in order to allow COMPANY to assess the success of different variations in its retail store concept.

Furthermore, LICENSE OWNER acknowledges and agrees that COMPANY may continue to operate, license and/or franchise others to operate UNITS in certain areas under a variety of trademarks and service marks including without limitation "BAGEL & BAGEL," "BALTIMORE BAGELS," "EINSTEIN BROS.," "NOAH'S NEW YORK BAGELS" or "OFFERDAHL'S." COMPANY may allow the use of such various marks temporarily, indefinitely or permanently and on a local, regional, national or international basis. LICENSE OWNER further understands and agrees that COMPANY may, rather than operating, licensing and/or franchising a national chain of bagel stores operating under a single trademark or service mark, determine in its sole discretion to operate, license and/or franchise a network of bagel shops operating under different names and in different geographic areas.

5. LICENSE OWNER acknowledges that neither COMPANY nor any officer, director, employee, agent, representative or Affiliate thereof has made any representations or statements of actual, average, projected or forecasted sales, profits, earnings, cash flow or costs with respect to any UNITS. Neither COMPANY's sales personnel nor any employee, officer, director, agent, representative or affiliate of the COMPANY is authorized to make any claims or statements as to the sales, profits, earnings, cash flow, costs or prospects or chances of success that any developer, license owner or franchise owner can expect or that present or past license

C-2

owners or franchise owners have had. COMPANY specifically instructs its sales personnel, employees, officers, directors, agents, representatives and affiliates that they are not permitted to make such claims or statements as to the sales, profits, earnings, cash flow, costs or the prospects or chances of success, nor are they authorized to represent or estimate amounts of sales, profits, earnings, cash flow, costs or other measures as to any aspect of the operation of UNITS. COMPANY recommends that applicants for UNIT licenses make their own investigations and determine whether or not a UNIT is profitable. COMPANY will not be bound by any unauthorized representations as to LICENSE OWNER's sales, profits, earnings, cash flow, costs or prospects or chances of success. COMPANY recommends that each applicant for a UNIT license consult with an attorney of its choosing and further be represented by legal counsel at the time of its closing. LICENSE OWNER acknowledges that it has had ample opportunity to consult with legal counsel and other professional advisors.

6. LICENSE OWNER hereby acknowledges and agrees that COMPANY's approval of the Site and Site Agreement for the Store does not constitute an assurance, representation or warranty of any kind, express or implied, as to the suitability of the Site or Site Agreement for a Store, or the successful operation or profitability of a Store operated at the Site. COMPANY's approval of the Site indicates only that COMPANY believes that the Site or Site Agreement falls within acceptable minimum criteria established by COMPANY solely for COMPANY's purposes at the time of the approval thereof. Both LICENSE OWNER and COMPANY acknowledge that application of criteria that have been effective with respect to other sites may not be predictive of potential for all sites and that, subsequent to COMPANY's approval of the Site, demographic and/or economic factors, such as competition from other similar businesses, included in or excluded from COMPANY's criteria could change, thereby altering the potential of the Site. Such factors are unpredictable and are beyond COMPANY's control. COMPANY shall not be responsible for the failure of the Site approved by COMPANY to meet LICENSE OWNER's expectations as to revenue or operational criteria. LICENSE OWNER further acknowledges and agrees that its acceptance of a License for the operation of a Store at the Site is based on its own independent investigation of the suitability of the Site.

7. LICENSE OWNER acknowledges that COMPANY's approval of a financing plan for operation of the Store under the Agreement does not constitute any assurance that such financing plan is adequate, favorable or not unduly burdensome, or that the Store will be successful if the financing plan is implemented by LICENSE OWNER. COMPANY's approval of the financing plan indicates only that such financing plan meets or that COMPANY has waived COMPANY's then-current minimum standards established by COMPANY solely for its own purposes at the time of approval thereof.

8. LICENSE OWNER acknowledges that in all of COMPANY's dealings with LICENSE OWNER, the officers, directors, employees, and agents of COMPANY act only in a representative capacity and not in an individual capacity. LICENSE OWNER further acknowledges that the Agreement, and all business dealings between LICENSE OWNER and such individuals as a result of the Agreement, are solely between LICENSE OWNER and

C-3

COMPANY. Furthermore, LICENSE OWNER represents to COMPANY, as an inducement to its entry into the Agreement, that neither LICENSE OWNER nor its Owners have made any misrepresentations in obtaining the License.

9. LICENSE OWNER:

(A) represents that it is duly organized and validly existing in good standing under the laws of the jurisdiction of its organization, is qualified to do business in all jurisdictions in which its business activities or the nature of properties owned by LICENSE OWNER requires such qualification, and has the authority to execute and deliver the Agreement and perform all LICENSE OWNER's obligations under the Agreement; and

(B) agrees that all certificates representing Ownership Interests in LICENSE OWNER now outstanding or hereafter issued will be endorsed with a legend in form approved by COMPANY reciting that the transfer of Ownership Interests in LICENSE OWNER is subject to restrictions contained in this Agreement.

10. LICENSE OWNER represents and warrants that LICENSE OWNER is not subject to any restriction, agreement, contract, commitment, law, judgment or decree which would prohibit or be breached or violated by LICENSE OWNER's execution and delivery of the Agreement or performance of its obligations thereunder. At COMPANY's request, LICENSE OWNER shall furnish an opinion of counsel to COMPANY in form and substance satisfactory to COMPANY, to the effect that the Agreement is a valid and binding agreement of LICENSE OWNER, enforceable against LICENSE OWNER in accordance with its terms, and that LICENSE OWNER is not subject to any restriction, agreement, law, judgment or decree which would prohibit or be violated by LICENSE OWNER's execution and delivery of the Agreement and performance of its obligations thereunder.

Date:

INITIALS:

COMPANY:
LICENSE
OWNER:

C-4

EXHIBIT D
TO THE LICENSE AGREEMENT
BY AND BETWEEN EINSTEIN/NOAH BAGEL CORP.
AND
_________________________________________________________ ("LICENSE OWNER")
DATED ___________________

PERMITTED COMPETITIVE BUSINESSES,
IDENTITY OF DEVELOPER AND DATE OF DEVELOPMENT AGREEMENT


PERMITTED COMPETITIVE BUSINESSES,
IDENTITY OF DEVELOPER AND DATE OF DEVELOPMENT AGREEMENT

1. APPLICABILITY. If the License Agreement is not executed pursuant to a Development Agreement, Section 2 of this Exhibit shall be completed by the parties and incorporated into the License Agreement. If the License Agreement is executed pursuant to a Development Agreement, Section 3 of this Exhibit shall be completed by the parties and incorporated into the License Agreement.

2. OWNERS IN PERMITTED COMPETITIVE BUSINESSES. If applicable pursuant to Section 1 of this Exhibit and as specified in Section 10 of the License Agreement, the following Owners currently perform services for or have an ownership interest in a Permitted Competitive Business as of the date of the License Agreement.

NAME OF OWNER:                             NAME OF OWNER:

------------------------------------       ------------------------------------

Name of Competitive Business:              Name of Competitive Business:

------------------------------------       ------------------------------------

Address of Competitive Business:           Address of Competitive Business:

------------------------------------       ------------------------------------

------------------------------------       ------------------------------------

NAME OF OWNER:                             NAME OF OWNER:

------------------------------------       ------------------------------------

Name of Competitive Business:              Name of Competitive Business:

------------------------------------       ------------------------------------

Address of Competitive Business:           Address of Competitive Business:

------------------------------------       ------------------------------------

------------------------------------       ------------------------------------

D-1

LICENSE OWNER and its Owners represent and warrant that they have previously provided to COMPANY a true, correct, complete and detailed description of all Competitive Businesses in which they own, directly or indirectly, interests and that all such Competitive Businesses are disclosed in this Exhibit D. LICENSE OWNER and its Owners acknowledge that COMPANY has relied on the aforementioned description of such Competitive Businesses in entering into the License Agreement with DEVELOPER.

3. DATE OF DEVELOPMENT AGREEMENT AND IDENTITY OF DEVELOPER. If applicable pursuant to Section 1 of this Exhibit, the date of the Development Agreement and the identity of DEVELOPER under the Development Agreement is as follows:


DEVELOPER


DATE

Date:

INITIALS:

COMPANY:
LICENSE
OWNER:

D-2

EXHIBIT E
TO THE LICENSE AGREEMENT
BY AND BETWEEN EINSTEIN/NOAH BAGEL CORP.
AND
_____________ ("LICENSE OWNER")
DATED _________________

PRINCIPAL OWNERS, OTHER OWNERS,
DESIGNATED PRINCIPAL OWNERS,
STORE MANAGER AND ADDITIONAL MANAGER,
SUPERVISING OWNERS AND INITIAL CAPITALIZATION


PRINCIPAL OWNERS, OTHER OWNERS,
DESIGNATED PRINCIPAL OWNERS,
STORE MANAGER AND ADDITIONAL MANAGER,
SUPERVISING OWNERS AND INITIAL CAPITALIZATION

1. PRINCIPAL OWNERS: Listed below is the full name and mailing address of each person or entity who is a Principal Owner of LICENSE OWNER and a description of the nature and amount of such Principal Owner's direct or indirect equity or voting interest in LICENSE OWNER:

____________________ (INITIAL HERE IF THE FOLLOWING STATEMENT IS APPLICABLE AND DO NOT COMPLETE THE REST OF THIS SECTION 1.) The Principal Owners of LICENSE OWNER and their respective equity and voting interests in LICENSE OWNER are the same as indicated in the Development Agreement with respect to the Principal Owners and their interests in DEVELOPER.

Name:                                    Number of Interests Owned:
     --------------------------------                                ----------
Address:                                 % of Total Interests:
         ----------------------------                           ---------------
                                         Number of Interests Owner is Entitled
-------------------------------------    to Vote:
                                                 ------------------------------
                                         Other Interest (Describe):
-------------------------------------                                ----------

-------------------------------------    --------------------------------------


Name:                                    Number of Interests Owned:
     --------------------------------                                ----------
Address:                                 % of Total Interests:
         ----------------------------                           ---------------
                                         Number of Interests Owner is Entitled
-------------------------------------    to Vote:
                                                 ------------------------------
                                         Other Interest (Describe):
-------------------------------------                                ----------

-------------------------------------    --------------------------------------


Name:                                    Number of Interests Owned:
     --------------------------------                                ----------
Address:                                 % of Total Interests:
         ----------------------------                           ---------------
                                         Number of Interests Owner is Entitled
-------------------------------------    to Vote:
                                                 ------------------------------
                                         Other Interest (Describe):
-------------------------------------                                ----------

-------------------------------------    --------------------------------------


Name:                                    Number of Interests Owned:
     --------------------------------                                ----------
Address:                                 % of Total Interests:
         ----------------------------                           ---------------
                                         Number of Interests Owner is Entitled
-------------------------------------    to Vote:
                                                 ------------------------------
                                         Other Interest (Describe):
-------------------------------------                                ----------

-------------------------------------    --------------------------------------

E-1

2. DESIGNATED PRINCIPAL OWNERS. The following individuals are designated as Principal Owners based upon their business experience, financial capacity or other personal attributes:

-----------------------------------    --------------------------------------
Name                                   Name



-----------------------------------    --------------------------------------
Name                                   Name

3. OTHER OWNERS. Listed below is the full name and mailing address of each person or entity, other than the Principal Owners, who directly or indirectly owns an equity voting interest in LICENSE OWNER and a description of the nature and amount of the interest (attach additional sheets if necessary):

_____________________ (INITIAL HERE IF THE FOLLOWING STATEMENT IS APPLICABLE AND I DO NOT COMPLETE THE REST OF THIS SECTION 3.) The Owners of LICENSE OWNER and their respective equity and voting interests in LICENSE OWNER are the same as indicated in the Development Agreement with respect to the Owners and their interests in DEVELOPER.

Name:                                    Number of Interests Owned:
     --------------------------------                                ----------
Address:                                 % of Total Interests:
         ----------------------------                           ---------------
                                         Number of Interests Owner is Entitled
-------------------------------------    to Vote:
                                                 ------------------------------
                                         Other Interest (Describe):
-------------------------------------                                ----------

-------------------------------------    --------------------------------------


Name:                                    Number of Interests Owned:
     --------------------------------                                ----------
Address:                                 % of Total Interests:
         ----------------------------                           ---------------
                                         Number of Interests Owner is Entitled
-------------------------------------    to Vote:
                                                 ------------------------------
                                         Other Interest (Describe):
-------------------------------------                                ----------

-------------------------------------    --------------------------------------

4. Store Manager and Additional Manager: As required pursuant to this Agreement, the following person shall attend the training program as the initial Store Manager and the initial Additional Manager of the Store:

E-2

Name:                                 Name:
     -------------------------------        ----------------------------------
       (Store Manager)                        (Additional Manager)

5. SUPERVISING OWNERS: As required pursuant to this Agreement, the following Principal Owners shall supervise the operation of the Store:

Name:                                  Name:
     ------------------------------         ---------------------------------



Name:                                  Name:
     ------------------------------         ---------------------------------

6. INITIAL CAPITALIZATION. LICENSE OWNER: (a) represents and warrants that it has developed and previously provided to COMPANY a description of its initial capital structure (the "INITIAL CAPITAL STRUCTURE") which is a true, correct, complete and detailed description of LICENSE OWNER's capital structure; (b) covenants that it will not deviate from the Initial Capital Structure without COMPANY's prior written consent; and (c) acknowledges that COMPANY has relied on the Initial Capital Structure in entering into this Agreement.

INITIALS:

COMPANY:
LICENSE
OWNER:

E-3

EXHIBIT F
TO THE LICENSE AGREEMENT
BY AND BETWEEN EINSTEIN/NOAH BAGEL CORP.
AND
_____________________ ("LICENSE OWNER")
DATED ________________

SITE AND TERRITORY


SITE AND TERRITORY

1. SITE. The Site of the Store will be as follows:

2. TERRITORY. The Territory shall be as follows:

INITIALS:

COMPANY:

LICENSE
OWNER:

F-1

EXHIBIT G
TO THE LICENSE AGREEMENT
BY AND BETWEEN EINSTEIN/NOAH BAGEL CORP.
AND
_______________________________________________________ ("LICENSE OWNER")
DATED ___________________

GUARANTY AND ASSUMPTION OF LICENSE OWNER'S OBLIGATIONS


GUARANTY AND ASSUMPTION OF LICENSE OWNER'S OBLIGATIONS

THIS GUARANTY AND ASSUMPTION OF LICENSE OWNER'S OBLIGATIONS is given

this _____ day of ____________, 19__, by the undersigned.

LICENSE OWNER:

DATE OF LICENSE AGREEMENT:

In consideration of, and as an inducement to, the execution of the above mentioned Einstein/Noah Bagel Corp. License Agreement (the "LICENSE AGREEMENT") by EINSTEIN/NOAH BAGEL CORP. ("COMPANY"), each of the undersigned and any other parties who sign counterparts of this guaranty (referred to herein individually as a "GUARANTOR" and collectively as "GUARANTORS") hereby personally and unconditionally: (a) guarantees to COMPANY, and its successors and assigns, for the term of the License Agreement and thereafter as provided in the License Agreement, that LICENSE OWNER shall punctually pay and perform each and every undertaking, agreement and covenant set forth in the License Agreement; and (b) agrees to be personally bound by, and personally liable for the breach of, each and every provision in the License Agreement, both monetary obligations and other obligations, including, without limitation, the obligation to pay costs and legal fees as provided in the License Agreement and the obligation to take or refrain from taking specific actions or to engage or refrain from engaging in specific activities, including, without limitation, the provisions of the License Agreement relating to competitive activities.

Each Guarantor waives:

(1) acceptance and notice of acceptance by COMPANY of the foregoing undertakings; and

(2) notice of demand for payment of any indebtedness or nonperformance of any obligations hereby guaranteed; and

(3) protest and notice of default to any party with respect to the indebtedness or nonperformance of any obligations hereby guaranteed; and

(4) any right he may have to require that an action be brought against LICENSE OWNER or any other person as a condition of liability; and

(5) all rights to payments and claims for reimbursement or subrogation which

G-1

he may have against LICENSE OWNER arising as a result of his execution and performance under this guaranty (including by way of counterpart); and

(6) any and all other notices and legal or equitable defenses to which he may be entitled.

Each Guarantor consents and agrees that:

(A) his direct and immediate liability under this guaranty shall be joint and several not only with LICENSE OWNER, but also among the Guarantors; and

(B) he shall render any payment or performance required under the License Agreement upon demand if LICENSE OWNER fails or refuses punctually to do so; and

(C) such liability shall not be contingent or conditioned upon pursuit by COMPANY of any remedies against LICENSE OWNER or any other person; and

(D) such liability shall not be diminished, relieved or otherwise affected by any subsequent rider or amendment to the License Agreement or by any extension of time, credit or other indulgence which COMPANY may from time to time grant to LICENSE OWNER or to any other person, including, without limitation, the acceptance of any partial payment or performance, or the compromise or release of any claims, none of which shall in any way modify or amend this guaranty, which shall be continuing and irrevocable throughout the term of the License Agreement and for so long thereafter as there are any monies or obligations owing by LICENSE OWNER to COMPANY under the License Agreement; and

(E) the written acknowledgment of LICENSE OWNER, accepted in writing by COMPANY, or the judgement of any court or arbitration panel of competent jurisdiction establishing the amount due from LICENSE OWNER shall be conclusive and binding on the undersigned as guarantors.

If COMPANY is required to enforce this guaranty in a judicial or arbitration proceeding, and prevails in such proceeding, it shall be entitled to reimbursement of its costs and expenses, including, but not limited to, reasonable accountants', attorneys', attorneys' assistants', arbitrators' and expert witness fees, costs of investigation and proof of facts, court costs, other litigation expenses and travel and living expenses, whether incurred prior to, in preparation for or in contemplation of the filing of any such proceeding. If COMPANY is required to engage legal counsel in connection with any failure by the undersigned to comply with this guaranty, the Guarantors shall reimburse COMPANY for any of the above-listed costs and expenses incurred by it.

G-2

Each of the undersigned Guarantors represents and warrants that, if no signature appears below for such Guarantor's spouse, such Guarantor is either not married or, if married, is a resident of a state which does not require the consent of both spouses to encumber the assets of the Guarantor's marital estate.

IN WITNESS WHEREOF, each Guarantor has hereunto affixed his signature on the same day and year as the License Agreement was executed.

GUARANTOR(S):

DEVELOPER (if any):

----------------------------------
Name of DEVELOPER

----------------------------------      ATTEST:
State of Organization

By:
   -------------------------------      -------------------------------------
   Signature                            Name:
                                              -------------------------------
                                        Title:
                                              -------------------------------
----------------------------------
Name and Title

PRINCIPAL OWNERS OF DEVELOPER:

                                        Spouse:
----------------------------------             -------------------------------
Name:                                          Name:


                                        Spouse:
----------------------------------             -------------------------------
Name:                                          Name:


                                        Spouse:
----------------------------------             -------------------------------

Name: Name:

G-3

PRINCIPAL OWNERS OF LICENSE OWNER:

                                        Spouse:
----------------------------------             -------------------------------
Name:                                          Name:


                                        Spouse:
----------------------------------             -------------------------------
Name:                                          Name:


                                        Spouse:
----------------------------------             -------------------------------

Name: Name:

G-4

EXHIBIT H
TO THE EINSTEIN/NOAH BAGEL CORP.
LICENSE AGREEMENT
BY AND BETWEEN
EINSTEIN/NOAH BAGEL CORP.
AND
DATED ________

CONFIDENTIALITY AND NON-COMPETE AGREEMENT


EINSTEIN/NOAH BAGEL CORP.

CONFIDENTIALITY AND NONCOMPETE AGREEMENT

WHEREAS, the undersigned (the "Undersigned") is a current or prospective employee ("Employee"), owner ("Owner") of an interest in, or supplier, agent, researcher, consultant, service provider, or vendor ("Vendor") of, Einstein/Noah Bagel Corp. ("Company") and/or one or more of its affiliates, subsidiaries, area developers, licensees, franchisees, or joint venturers (each a "Related Party");

WHEREAS, the Undersigned has been or may be given access to certain confidential and proprietary information of Company and/or its Related Parties previously not available to the Undersigned.

WHEREAS, the Company and/or the Related Party signatory hereto, as the case may be, is only willing to commence or continue its relationship with Undersigned in the event Undersigned enters into this Agreement; and

WHEREAS, the Company and/or the Related Party signatory hereto has entered into this Agreement with the Undersigned in order to ensure the confidentiality of Proprietary Information in accordance with the terms of this Agreement, to ensure that the Undersigned does not utilize such information to compete with the Company or unfairly disadvantage the Company, and/or to protect the investment made by the Company and/or the Related Party signatory hereto in the training and instruction of its Employees and/or in negotiation with and education of Owners and Vendors, as the case may be.

NOW, THEREFORE, the Undersigned hereby agrees as follows:

1. RECITALS. The recitals set forth above are incorporated herein by this reference and shall be part of this Agreement.

2. PROPRIETARY INFORMATION. As used in this Agreement, the term "Proprietary Information" shall mean the business concepts, recipes, food preparation methods, equipment, operating techniques, marketing methods, financial information, demographic and trade area information, prospective site locations, market penetration techniques, plans, or schedules, customer profiles, preferences, or statistics, menu breakdowns, itemized costs, licensee composition, franchisee composition, territories, and development plans, and all related trade

H-1

secrets or confidential or proprietary information treated as such by the Company and/or the Related Party signatory hereto, as the case may be, whether by course of conduct, by letter or report, or by the use of any appropriate proprietary stamp or legend designating such information or item to be confidential or proprietary, by any communication to such effect made prior to or at the time any such Proprietary Information is disclosed to the Undersigned, or otherwise.

3. USE AND DISCLOSURE OF PROPRIETARY INFORMATION. The Undersigned shall hold all Proprietary Information in strict confidence, shall use such Proprietary Information only for the benefit of the Company and/or the Related Party and shall disclose such Proprietary Information only to the Undersigned's employees and agents who have a need to know such Proprietary Information in order to assist the Undersigned, provided such employees and agents each have individually entered into this Agreement or a Confidentiality and Noncompete Agreement substantially identical hereto or are otherwise obligated by a written agreement with the Undersigned to maintain the confidence of the Proprietary Information, which agreement the Undersigned hereby agrees may be directly enforced by Company and/or the Related Party signatory hereto, as the case may be. The Undersigned shall not disclose Proprietary Information to any other person or entity. The obligations hereunder to maintain the confidentiality of Proprietary Information shall not expire.

4. LIMITATIONS ON OBLIGATIONS. The obligations of the Undersigned specified in Section 3 shall not apply to any Proprietary Information which is received from the Company and/or the Related Party signatory hereto, as the case may be, which (a) is disclosed in a printed publication available to the public, or is otherwise in the public domain through no act of the Undersigned or its employees, agents or other person or entity which has received such Proprietary Information from or through the Undersigned, (b) is approved for release by written authorization of an officer of the Company and/or the Related Party signatory hereto, as the case may be, or (c) is required to be disclosed by proper order of a court of applicable jurisdiction after adequate notice to the Company and/or the Related Party signatory hereto, as the case may be, sufficient to permit them to seek a protective order therefor, the imposition of which protective order the Undersigned agrees to approve and support.

5. RETURN OF DOCUMENTS. The Undersigned (and each employee, agent, or other person or entity which has received such Proprietary Information from or through the Undersigned) shall, upon the request of the Company and/or the Related Party signatory hereto, as the case may be, return all documents and other tangible manifestations of Proprietary Information received form the Company and/or the Related Party signatory hereto, as the case may be, including all copies and reproductions thereof.

6. NONCOMPETE. During the Applicable Term (as defined in Section 10 hereof) and

H-2

for two years after the later of (i) the end of the Applicable Term or (ii) the date on which Undersigned returns any Proprietary Information pursuant to
Section 5 hereof, Undersigned (x) agrees (1) if Undersigned is an Employee or Vendor, not to compete against the Company and/or the Related Party signatory hereto, as the case may be, by directly or indirectly owning, managing, operating, controlling, being employed by, participating in, or being connected in any manner with the ownership, management, operation, or control of (A) any food service establishment that prepares, serves, or sells and derives more than 5% of its revenues from, bagels and/or bagel related products (including but not limited to cream cheese and other spreads, bagel sandwiches and bagel chips), or (B) any food service establishment, at least 15% of the revenue of which is derived from coffee or any other product which accounts for at least 15% of the revenue of any food service establishment owned or operated by the Company and/or the Related Party signatory hereto, as the case may be, at the time Undersigned commences or significantly increases its ownership, management, or other participation therein, which food service establishment described in either (A) or (B), above, is located within five miles of any store owned or operated by the Company and/or the Related Party signatory hereto, as the case may be, or within any standard metropolitan statistical area, trade area or "area of dominant influence" (as defined by Arbitron Ratings Company) in which the Company and/or the Related Party signatory hereto, as the case may be, engage, or have developed specific plans to engage, in business or (2) if Undersigned is an Owner, to comply with the confidentiality and noncompete provisions in any applicable Area Development Agreement as if Owner were Developer or to comply with the confidentiality and noncompete provisions in any applicable franchise or license agreement as if Owner were the franchise or license owner, in each case within the geographic area therein specified, and (y) agrees not to solicit employees from the Company and/or the Related Party signatory hereto, as the case may be, it being understood that this Section 6 shall not prevent the Undersigned from participating as an investor, officer, or director in any restaurant venture not covered by the foregoing applicable restrictions, and does not prevent the Undersigned from investing so as to hold less than 2% of the outstanding shares of any company which is a "reporting company" under the Securities Exchange Act of 1934, as amended. It is the intention of the parties that this Section 6 be interpreted so as to be valid under applicable law and, if required for validity, any court or applicable tribunal may reduce or alter the geographic scope and duration of this Section 6, by substitution of words or otherwise, so as to create the broadest permissible protection to the Company and/or the Related Party signatory hereto, as the case may be.

7. NO WAIVER. No delays or omissions by the Company and/or the Related Party signatory hereto, as the case may be, in exercising any right under this Agreement will operate as a waiver of that or any other right. A waiver or consent given by the Company and/or the Related Party signatory hereto, as the case may be, on any one occasion is effective only in that instance and will not be construed as a bar to or waiver of any right on any other occasion.

H-3

8. NOTICES. Any notice, request, information, or other document to be given hereunder to any of the parties by any other party shall be in writing and delivered personally, sent by facsimile transmission or registered or certified mail, postage prepaid, or overnight delivery service, as follows:

If to the Company, addressed to:

Einstein/Noah Bagel Corp.

14123 Denver West Parkway
Golden, Colorado 80401

Attention: General Counsel Facsimile: (303) 202-3490

If to the Related Party signatory hereto, addressed to:





If to the Undersigned, address to:

---------------------------          (Name)
---------------------------          (Address)
---------------------------          (City, State, Zip)
---------------------------          (Attention)
---------------------------          (Phone Number)
---------------------------          (Facsimile)

Any party hereto may change the place at which notices are to be received by it by the giving of notice of such change in the manner set forth above.

9. EQUITABLE RELIEF. Undersigned acknowledges that Company and/or the Related Party signatory hereto, as the case may be, will be irreparably harmed by any breach hereof, that monetary damages would be inadequate and that Company and/or the Related Party signatory hereto, as the case may be, shall have the right to have an injunction or other equitable remedies imposed in relief of, or to prevent or restrain, such breach. The Undersigned agrees that Company and/or the Related Party signatory hereto, as the case may be, shall also be entitled to

H-4

any and all other relief available under law or equity for such breach.

10. APPLICABLE TERM. The Applicable Term of Section 6 of this Agreement shall be (i) the term of employment in the event Undersigned is an Employee, it being understood and acknowledged that Employee is employed at will and may be terminated at any time by Company and/or the Related Party signatory hereto, as the case may be, (ii) the term of the applicable Area Development Agreement or License Agreement in the event Undersigned is an Owner, or (iii) three years in the event the Undersigned is a Vendor, provided that in the case of this clause (iii), the Applicable Term shall automatically be extended one year on each anniversary of the date of execution hereof, unless either party has given written notice to the other not more than 90 days prior thereto stating that such extensions shall not occur.

11. MISCELLANEOUS.

a. This Agreement shall not be construed to grant to the Undersigned any patents, licenses, or similar rights to Proprietary Information disclosed to the Undersigned hereunder, all of which rights and interests shall be deemed to reside or be vested in the Company.

b. This Agreement, does not supersede, but rather is in addition to and cumulative with, all prior agreements, written or oral, between the parties relating to the subject matter of this Agreement. This Agreement may not be modified, changed or discharged, in whole or in part, except by an agreement in writing signed by the parties.

c. This Agreement will be binding upon and inure to the benefit of the parties hereto and their respective successors and assigns.

d. The invalidity or unenforceability of any provision of this Agreement shall not affect the validity or enforceability of any other provision of this Agreement.

e. This Agreement shall be construed and interpreted in accordance with the laws of the State of Colorado.

H-5

EXECUTED as of the        day of                     .
                   -------       --------------------

EINSTEIN/NOAH BAGEL CORP.                  UNDERSIGNED
                                           ---------------------------
                                          (Entity Name, if any)

By:
   ----------------------------------
   Title:                                 By:
         ----------------------------        ----------------------------------
                                          Print Name:
                                                     -------------------------
                                          Print Title:
                                                      ------------------------
RELATED PARTY
-------------------------------------
(Name)


By:
   ----------------------------------
   Title:
         ----------------------------

H-6

EXHIBIT I
TO THE LICENSE AGREEMENT
BY AND BETWEEN EINSTEIN/NOAH BAGEL CORP.
AND
_______________________________________________________ ("LICENSE OWNER")
DATED _________________________

AUTHORIZATION AGREEMENT FOR PREARRANGED PAYMENTS
(DIRECT DEBITS)


AUTHORIZATION AGREEMENT FOR PREARRANGED PAYMENTS
(DIRECT DEBITS)

Name of DEPOSITOR:
DEPOSITOR Identification Number:

The undersigned depositor ("DEPOSITOR") hereby authorizes Einstein/Noah Bagel Corp. ("COMPANY") to initiate debit entries and/or credit correction entries to the undersigned's checking and/or savings account(s) indicated below and the depository designated below ("DEPOSITORY") to debit such account pursuant to COMPANY's instructions.

---------------------------------    ---------------------------------
DEPOSITORY                           Branch

---------------------------------    ---------------------------------
Address                              City, State and Zip Code

---------------------------------    ---------------------------------
Bank Transit/ABA Number              Account Number

This authority is to remain in full and force and effect until DEPOSITORY has received joint written notification from COMPANY and DEPOSITOR of the DEPOSITOR's termination of such authority in such time and in such manner as to afford DEPOSITORY a reasonable opportunity to act on it. If an erroneous debit entry is initiated to DEPOSITOR's account, DEPOSITOR shall have the right to have the amount of such entry credited to such account by DEPOSITORY, if (a) within fifteen (15) calendar days following the date on which DEPOSITORY sent to DEPOSITOR a statement of account or a written notice pertaining to such entry or (b) forty-five (45) days after posting, whichever occurs first, DEPOSITOR shall have sent to DEPOSITORY a written notice identifying such entry, stating that such entry was in error and requesting DEPOSITORY to credit the amount thereof to such account. These rights are in addition to any rights DEPOSITOR may have under federal and state banking laws.

---------------------------------    -----------------------------------
DEPOSITOR                            DEPOSITORY


By:                                  By:
   ------------------------------        -------------------------------
    Title:                               Title:
          -----------------------              -------------------------
Date:                                Date:
     ----------------------------         ------------------------------

I-1

EXHIBIT J
TO THE LICENSE AGREEMENT
BY AND BETWEEN EINSTEIN/NOAH BAGEL CORP.
AND
__________________________________________________ ("LICENSE OWNER")
DATED ______________

COLLATERAL ASSIGNMENT OF TELEPHONE NUMBERS AND LISTINGS


COLLATERAL ASSIGNMENT OF TELEPHONE NUMBERS AND LISTINGS

THIS ASSIGNMENT is entered into this ___ day of _____________, 19__, in accordance with the terms of that certain Einstein/Noah Bagel Corp. License Agreement (the "LICENSE AGREEMENT") between ____________________ ("LICENSE OWNER") and Einstein/Noah Bagel Corp., a Delaware corporation ("COMPANY"), executed concurrently with this Assignment, under which COMPANY granted LICENSE OWNER the right to own and operate a UNIT located at _________________________ _______________________________ (the "STORE").

FOR VALUE RECEIVED, LICENSE OWNER hereby assigns to COMPANY, all of LICENSE OWNER's right, title and interest in and to those certain telephone numbers and regular, classified or other telephone directory listings (collectively, the "TELEPHONE NUMBERS AND LISTINGS") associated with COMPANY's trade and service marks and used from time to time in connection with the operation of the Store at the address provided above. This Assignment is for collateral purposes only and, except as specified herein, COMPANY shall have no liability or obligation of any kind whatsoever arising from or in connection with this Assignment, unless COMPANY shall notify the telephone company and/or the listing agencies with which LICENSE OWNER has placed telephone directory listings (all such entities are collectively referred to herein as the "TELEPHONE COMPANY") to effectuate the assignment pursuant to the terms hereof.

Upon termination or expiration of the License Agreement (without renewal or extension), COMPANY shall have the right and is hereby empowered to effectuate the assignment of the Telephone Numbers and Listings, and, in such event, LICENSE OWNER shall have no further right, title or interest in the Telephone Numbers and Listings and shall remain liable to the Telephone Company for all past due fees owing to the Telephone Company on or before the effective date of the assignment hereunder.

LICENSE OWNER agrees and acknowledges that as between COMPANY and LICENSE OWNER, upon termination or expiration of the License Agreement, COMPANY shall have the sole right to and interest in the Telephone Numbers and Listings, and LICENSEE appoints COMPANY as LICENSE OWNER's true and lawful attorney-in-fact to direct the Telephone Company to assign same to COMPANY, and execute such documents and take such actions as may be necessary to effectuate the assignment. Upon such event, LICENSE OWNER shall immediately notify the Telephone Company to assign the Telephone Numbers and Listings to COMPANY. If LICENSE OWNER fails to promptly direct the Telephone Company to assign the Telephone Numbers and Listings to COMPANY, COMPANY shall direct the Telephone Company to effectuate the assignment contemplated hereunder to COMPANY. The

J-1

parties agree that the Telephone Company may accept COMPANY's written direction, the License Agreement or this Assignment as conclusive proof of COMPANY's exclusive rights in and to the Telephone Numbers and Listings upon such termination or expiration and that such assignment shall be made automatically and effective immediately upon Telephone Company's receipt of such notice from COMPANY or LICENSE OWNER. The parties further agree that if the Telephone Company requires that the parties execute the Telephone Company's assignment forms or other documentation at the time of termination or expiration of the License Agreement, COMPANY's execution of such forms or documentation on behalf of LICENSE OWNER shall effectuate LICENSE OWNER's consent and agreement to the assignment. The parties agree that at any time after the date hereof, they will perform such acts and execute and deliver such documents as may be necessary to assist in or accomplish the assignment described herein upon termination or expiration of the License Agreement.

INITIALS:

COMPANY:

LICENSE
OWNER:

ACCEPTED AND AGREED TO BY:


(Telephone Company Authorized
Representative)


(Name of Telephone Company)

J-2

EXHIBIT K
TO THE LICENSE AGREEMENT
BY AND BETWEEN EINSTEIN/NOAH BAGEL CORP.
AND
__________________________________________________ ("LICENSE OWNER")
DATED ____________

PRINCIPAL MARKS TO BE USED BY LICENSE OWNER


PRINCIPAL MARKS TO BE USED BY LICENSE OWNER

The Store to be developed pursuant to this Agreement shall be identified by the following Principal Marks (subject to the rights of COMPANY to discontinue or modify such Principal Marks pursuant to Section 6 of this Agreement) and shall be operated in accordance with COMPANY'S requirements, including but not limited to the System designated for the Store associated with such Principal Marks as in effect from time to time:

COMPANY will provide LICENSE OWNER with the Store Manual(s), as modified from time to time, that describes and provides standards and specifications for operation of a Store under the Principal Marks and the System associated therewith.


EXHIBIT G

TO THE DEVELOPMENT AGREEMENT
BY AND BETWEEN EINSTEIN/NOAH BAGEL CORP.
AND
EINSTEIN/NOAH BAGEL PARTNERS, L.P.
DATED __________________

PRINCIPAL OWNERS, OTHER OWNERS, KEY MANAGERS,
PERMITTED COMPETITIVE BUSINESSES,
AND INITIAL CAPITALIZATION


PRINCIPAL OWNERS, OTHER OWNERS, KEY MANAGERS,
PERMITTED COMPETITIVE BUSINESSES,
AND INITIAL CAPITALIZATION

1. PRINCIPAL OWNERS: Listed below is the full name and mailing address of each person or entity who is a Principal Owner of DEVELOPER, and a description of the nature and amount of such Principal Owner's direct or indirect equity or voting interest in DEVELOPER:

Name:         SEE ATTACHED               Number of Interests Owned:
     --------------------------------                               -----------
Address:      SCHEDULE A                 % of Total Interests:
        -----------------------------                           ---------------
              IMMEDIATELY                Number of Interests Owner is Entitled
-------------------------------------    to Vote:
              FOLLOWING THIS                      -----------------------------
-------------------------------------    Other Interest (Describe):
              EXHIBIT G                                             -----------
-------------------------------------    --------------------------------------


Name:                                    Number of Interests Owned:
     --------------------------------                                ----------
Address:                                 % of Total Interests:
         ----------------------------                           ---------------
                                         Number of Interests Owner is Entitled
-------------------------------------    to Vote:
                                                 ------------------------------
                                          Other Interest (Describe):
-------------------------------------                                ----------

-------------------------------------    --------------------------------------


Name:                                    Number of Interests Owned:
     --------------------------------                                ----------
Address:                                 % of Total Interests:
         ----------------------------                           ---------------
                                         Number of Interests Owner is Entitled
-------------------------------------    to Vote:
                                                 ------------------------------
                                          Other Interest (Describe):
-------------------------------------                                ----------

-------------------------------------    --------------------------------------


Name:                                    Number of Interests Owned:
     --------------------------------                                ----------
Address:                                 % of Total Interests:
         ----------------------------                           ---------------
                                         Number of Interests Owner is Entitled
-------------------------------------    to Vote:
                                                 ------------------------------
                                          Other Interest (Describe):
-------------------------------------                                ----------

-------------------------------------    --------------------------------------

G-1

2. DESIGNATED PRINCIPAL OWNERS: The following individuals above are designated as Principal Owners based upon their business experience, financial capacity or other personal attributes:

Name:                                    Name:
       -------------------------------         --------------------------------

Name:                                    Name:
       -------------------------------         --------------------------------

3. OTHER OWNERS. Listed below is the full name and mailing address of each person or entity, other than the Principal Owners, who directly or indirectly owns an equity or voting interest in DEVELOPER and a description of the nature of the interest (attach additional sheet if required):

Name:                                    Number of Interests Owned:
     --------------------------------                                ----------
Address:                                 % of Total Interests:
         ----------------------------                           ---------------
                                         Number of Interests Owner is Entitled
-------------------------------------    to Vote:
                                                 ------------------------------
                                         Other Interest (Describe):
-------------------------------------                                ----------

-------------------------------------    --------------------------------------


Name:                                    Number of Interests Owned:
     --------------------------------                                ----------
Address:                                 % of Total Interests:
         ----------------------------                           ---------------
                                         Number of Interests Owner is Entitled
-------------------------------------    to Vote:
                                                 ------------------------------
                                         Other Interest (Describe):
-------------------------------------                                ----------

-------------------------------------    --------------------------------------

4. MANAGEMENT: As required pursuant to Sections 13.A. and 13.B. of this Agreement, the following Principal Owners and the Chief Operating Officer shall exert full-time efforts to fulfill the obligations of DEVELOPER under this Agreement:

Name:                                   Name:
      --------------------------------         --------------------------------
         (Principal Owner)                        (Chief Operating Officer)

Name:
      --------------------------------
         (Principal Owner)

G-2

5. OWNERS OF PERMITTED COMPETITIVE BUSINESSES: Listed below are the Permitted Competitive Businesses and the Owners who are permitted hereunder to engage in those businesses.

NAME OF OWNER:                               NAME OF OWNER:


-----------------------------------          ---------------------------------

Name of Competitive Business:                Name of Competitive Business:


-----------------------------------          ---------------------------------

Address of Competitive Business:             Address of Competitive Business:


-----------------------------------          ---------------------------------

NAME OF OWNER:                               NAME OF OWNER:


-----------------------------------          ---------------------------------

Name of Competitive Business:                Name of Competitive Business:


-----------------------------------          ---------------------------------

Address of Competitive Business:             Address of Competitive Business:


-----------------------------------          ---------------------------------

-----------------------------------          ---------------------------------

G-3

DEVELOPER and its Owners represent and warrant that they have previously provided to COMPANY a true, correct, complete and detailed description of all Competitive Businesses in which they own, directly or indirectly, interests and that all such Competitive Businesses are disclosed in this Exhibit G. DEVELOPER and its Owners acknowledge that COMPANY has relied on the aforementioned description of such Competitive Businesses in entering into this Agreement with DEVELOPER.

6. INITIAL CAPITALIZATION. DEVELOPER: (a) represents and warrants that it has developed and previously provided to COMPANY a description of its initial capital structure (the "Initial Capital Structure") which is a true, correct, complete and detailed description of DEVELOPER's capital structure;
(b) covenants that it will not deviate from the Initial Capital Structure without COMPANY's prior written consent; and (c) acknowledges that COMPANY has relied on the Initial Capital Structure in entering into this Agreement.

INITIALS:

COMPANY:

DEVELOPER:

G-4

SCHEDULE A

                                                            General
                                                         Partner Units
                                                         -------------
Einstein/Noah Bagel Partners, Inc.                           4,169,754
         14123 Denver West Parkway
         Golden, CO 80401
                                                            Limited
                                                         Partner Units
                                                         -------------

Einstein/Noah Bagel Corp.                                  321,071,429
         14123 Denver West Parkway
         Golden, CO 80401

Bagel Store Development Funding, L.L.C.                     89,450,000
         14123 Denver West Parkway
         Golden, CO 80401

Lawrence Beck                                                  350,000
         2301 Mitchell Park Drive
         Petoskey, MI 49770

Robert Schlacter                                                10,000
         14123 Denver West Parkway
         Golden, CO 80401

Henry Huth                                                     250,000
         860 Canal Street
         Stamford, CT 06902

Timothy Nolan                                                  250,000
         14 Midbrook Lane
         Darien, CT 06820

Colonial Bagels, Inc.                                          350,000
         c/o Glenn Pierce
         29 White Barn Lane
         Norwell, MA 02061

G-5

                                                            Limited
                                                         Partner Units
                                                         -------------
Great Lakes Bagels, Inc.                                       370,000
         770 Pasquinelli Drive
         Suite 400
         Westmont, IL 60559

John Morlock                                                   126,500
         770 Pasquinelli Drive
         Suite 400
         Westmont, IL 60559

Joseph D. Hoog                                                 101,500
         770 Pasquinelli Drive
         Suite 400
         Westmont, IL 60559

Tracy S. Sinnott                                                38,000
         770 Pasquinelli Drive
         Suite 400
         Westmont, IL 60559

William Sullivan                                                38,000
         770 Pasquinelli Drive
         Suite 400
         Westmont, IL 60559

Thomas Jednorowicz                                              38,000
         770 Pasquinelli Drive
         Suite 400
         Westmont, IL 60559

Matthew Flandermeyer                                            38,000
         770 Pasquinelli Drive
         Suite 400
         Westmont, IL 60559

G-6

                                                              Limited
                                                           Partner Units
                                                           -------------
Douglas Henzlik                                                100,000
         4407 W. 112th Terrace
         Leanado, KS 66211

Finest Bagels, Inc.                                            200,000
         c/o Edwin Brownell
         1250 Marina Village Parkway
         Alameda, CA 94501

BC Detroit, L.P.                                               468,386
         Huizenga Capital Management
         Attn:  Peter Huizenga
         2215 York Road
         Suite 500
         Oakbrook, IL 60521

BC Chicago, Inc.                                             1,095,524
         770 Pasquinelli Drive
         Suite 400
         Westmont, IL 60559

Edwin Brownell                                                 610,000
         1250 Marina Village Parkway
         Alameda, CA 94501

Noah Alper                                                     150,000
         5 Yehoash Street
         Jerusalem 93152
         Israel

Gulfstream Bagels, Inc.                                        350,000
         1801 Clint Moore Road
         Suite 215
         Boca Raton, FL 33487

G-7

                                                            Limited
                                                         Partner Units
                                                         -------------
Robert Hartnett                                                150,000
         1801 Clint Moore Road
         Suite 215
         Boca Raton, FL 33487

Steven Quamme                                                  185,000
         14123 Denver West Parkway
         Golden, CO 80401

Andrew Murphy                                                  150,000
         1801 Clint Moore Road
         Suite 215
         Boca Raton, FL 33487

John Hay 150,000                                               150,000
         1801 Clint Moore Road
         Suite 215
         Boca Raton, FL 33487

Andrew Sears                                                    25,000
         805 Spinnaker's Reach
         Ponte Vedra, FL 32082

Todd Martin                                                     50,000
         1801 Clint Moore Road
         Suite 215
         Boca Raton, FL 33487

Pearce Tucker                                                  510,000
         7220 Trade Street
         Suite 115
         San Diego, CA 92121

Larry Hohl                                                     125,000
         4110 North Scottsdale Rd., Ste. 315
         Scottsdale, AZ 85251

G-8

                                                            Limited
                                                         Partner Units
                                                         -------------
Mark Villalpando                                                75,000
         7220 Trade Street
         Suite 115
         San Diego, CA 92121

John Christenson                                                25,000
         4110 North Scottsdale Road
         Suite 315
         Scottsdale, AZ 85251

Troy Cooper                                                     75,000
         4110 North Scottsdale Road
         Suite 315
         Scottsdale, AZ 85251

                                                           -----------
         Total Units*                                      416,975,339


* General and Limited Partner Units

G-9

EXHIBIT H
TO THE DEVELOPMENT AGREEMENT
BY AND BETWEEN EINSTEIN/NOAH BAGEL CORP.
AND
EINSTEIN/NOAH BAGEL PARTNERS, L.P.
DATED ______________________

DEVELOPER ACKNOWLEDGMENTS AND REPRESENTATIONS STATEMENT


ACKNOWLEDGMENTS AND REPRESENTATIONS STATEMENT

1. DEVELOPER acknowledges that it has read the Development Agreement (the "AGREEMENT") between Einstein/Noah Bagel Corp. ("COMPANY") and DEVELOPER dated as of the date hereof in its entirety and that it understands and accepts the terms, conditions and covenants contained in the Agreement as being reasonably necessary to maintain COMPANY's high standards of quality and service and the uniformity of those standards at all Stores in order to protect and preserve the goodwill of the Marks, the Principal Marks, the other Marks associated with the Principal Marks and the System associated with the Principal Marks. (Capitalized terms not defined herein shall have the respective meanings set forth in the Agreement.)

2. DEVELOPER acknowledges that the License Agreement attached to the Agreement is the current form of License Agreement and that COMPANY, at its sole discretion, may from time to time modify or amend in any respect the standard form of License Agreement used by COMPANY in offering or granting a UNIT license.

3. DEVELOPER acknowledges that the food service business is a highly competitive industry, with constantly changing market conditions. DEVELOPER acknowledges that it has conducted an independent investigation of the business contemplated by the Agreement and recognizes that, like any other business, the nature of the business conducted by Stores may change over time, that an investment in a Store involves business risks, and that the success of the venture is largely dependent upon the business abilities and efforts of DEVELOPER.

4. DEVELOPER acknowledges and agrees that COMPANY has developed and will continue to develop or modify in the future branded retail food service businesses that offer and sell Products and other food and beverage items under different marks, systems and concepts. DEVELOPER understands that the rights granted to it under this Agreement are with regard only to the type of branded retail store that operates under the Principal Marks. Further, DEVELOPER acknowledges and agrees that COMPANY retains the right, among other rights, to
(1) operate and/or grant others the right to operate retail stores featuring bagels in DEVELOPER's Territory under marks other than the Principal Marks designated in Exhibit K; or (2) operate and/or grant others the right to offer Products in DEVELOPER's Territory using any method of distribution other than Stores including but not limited to wholesaling to other retail stores and to other distribution channels such as hotels and airlines.

5. DEVELOPER acknowledges and agrees that some aspects of COMPANY's license program and the System are still under development and that COMPANY expects that there will be some significant variations in the System in different regional markets which may exist for an initial or transitional period, or on a permanent basis. COMPANY may, for example, allow DEVELOPER to use one recipe for bagels, cream cheeses or other items while

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allowing other developers, franchise owners and license owners to use different recipes. COMPANY may also allow variations between developers, franchise owners and license owners in the areas of trademarks, trade dress, operational items or other aspects of Stores. DEVELOPER acknowledges and agrees that only COMPANY may determine what variations DEVELOPER may use and that DEVELOPER will in any event conform strictly to the standards and specifications which COMPANY establishes for DEVELOPER Stores.

COMPANY intends to allow these variations in the System: (a) as part of ongoing research and development for UNITS generally; and (b) to test whether regional variations in UNITS may be advantageous. DEVELOPER understands and accepts that, over time during the term of the Agreement COMPANY will continue to develop and refine various aspects of the System and that as new products, new operating procedures, new trade dress and other refinements are introduced, COMPANY may, in its sole discretion, cease to allow some or all of the variations and may require local or regional variations or national uniformity among UNITS as to aspects for which COMPANY had previously allowed variations. DEVELOPER acknowledges and agrees that this may mean that DEVELOPER may be required, for example, to change one or more of (a) the recipes DEVELOPER uses for bagels, cream cheese or other items; (b) the trademarks and/or service marks DEVELOPER uses; (c) the trade dress or operational procedures DEVELOPER uses; or (d) other aspects of DEVELOPER Stores. Some or all of these changes may require DEVELOPER to make substantial additional capital expenditures. DEVELOPER acknowledges and agrees that COMPANY may discontinue any of the variations which it had previously allowed DEVELOPER to utilize and that DEVELOPER will conform to all required local, regional and/or national standards and specifications and other requirements which COMPANY may establish from time to time even if it means substantial additional expense for DEVELOPER Further, COMPANY acknowledges and agrees that it shall provide to COMPANY the data COMPANY requires concerning DEVELOPER'S operations in order to allow COMPANY to assess the success of different variations in its retail store concept.

Furthermore, DEVELOPER acknowledges and agrees that COMPANY may continue to operate, franchise and/or license others to operate UNITS in certain areas under a variety of trademarks and service marks. COMPANY may allow the use of such various marks temporarily, indefinitely or permanently and on a local, regional, national or international basis. DEVELOPER further understands and agrees that COMPANY may, rather than operating, franchising and licensing a national chain of bagel stores operating under a single trademark or service mark, determine in its sole discretion to operate, franchise and license a network of bagel shops operating under different names in different geographic areas.

6. DEVELOPER acknowledges that neither COMPANY nor any officer, director, employee, agent, representative or Affiliate thereof, has made any representations or statements of actual, average, projected or forecasted sales, profits, earnings, cash flow or costs with respect to any UNITS or the business contemplated by the Agreement. Neither COMPANY's

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sales personnel nor any employee, officer, director, agent, representative or affiliate of COMPANY is authorized to make any claims or statements as to the sales, profits, earnings, cash flow, costs or prospects or chances of success that any developer, franchisee or licensee can expect or that present or past developers, franchisees or licensees have had. COMPANY specifically instructs its sales personnel, employees, officers, directors, agents, representatives and affiliates that they are not permitted to make such claims or statements as to the sales, profits, earnings, cash flow, costs or the prospects or chances of success, nor are they authorized to represent or estimate amounts of sales, profits, earnings, cash flow, costs or other measures as to any aspect of the operation of UNITS. COMPANY recommends that applicants for development rights make their own investigations and determine whether or not the business contemplated by this Agreement is profitable. COMPANY will not be bound by any unauthorized representations as to DEVELOPER's sales, profits, earnings, cash flow, costs or prospects or chances of success. COMPANY recommends that each applicant for development rights consult with an attorney of its choosing and further be represented by legal counsel at the time of its closing. DEVELOPER acknowledges that it has had ample opportunity to consult with legal counsel and other professional advisors.

7. DEVELOPER hereby acknowledges and agrees that COMPANY's approval of a proposed site or Site Agreement for a Store or a Commissary does not constitute an assurance, representation or warranty of any kind, express or implied, as to the suitability of the proposed site or Site Agreement for a Store or a Commissary or the successful operation or profitability of a Store or a Commissary operated at such site. COMPANY's approval of any such site or Site Agreement indicates only that COMPANY believes that such site or Site Agreement falls within acceptable minimum criteria established by COMPANY solely for COMPANY's purposes at the time of COMPANY's approval thereof. Both DEVELOPER and COMPANY acknowledge that application of criteria that have been effective with respect to other sites and premises may not be predictive of potential for all sites and that, subsequent to COMPANY's approval of a proposed site, demographic and/or economic factors, such as competition from other similar businesses, included in or excluded from COMPANY's criteria could change, thereby altering the potential of a proposed site. Such factors are unpredictable and are beyond COMPANY's control. COMPANY shall not be responsible for the failure of a site approved by COMPANY to meet DEVELOPER's expectations as to revenue or operational criteria. DEVELOPER further acknowledges and agrees that its acceptance of a license for the operation of a Store at any such site and its acceptance of the right and obligation to operate a Commissary are based on its own independent investigation of the suitability of the site.

8. DEVELOPER acknowledges that COMPANY's approval of a financing plan for DEVELOPER's development and operation of the Stores under the Agreement does not constitute any assurance that such financing plan is adequate, favorable or not unduly burdensome, or that such Stores will be successful if the financing plan is implemented by DEVELOPER. COMPANY's approval of the financing plan indicates only that such financing plan meets or that COMPANY has waived COMPANY's then-current minimum standards

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established by COMPANY solely for its own purposes at the time of approval thereof.

9. DEVELOPER acknowledges that in all of COMPANY's dealings with DEVELOPER, the officers, directors, employees and agents of COMPANY act only in a representative capacity and not in an individual capacity. DEVELOPER further acknowledges that the Agreement, and all business dealings between DEVELOPER and such individuals as a result of the Agreement, are solely between DEVELOPER and COMPANY. DEVELOPER further represents to COMPANY, as an inducement to its entry into this Agreement, that neither DEVELOPER nor its Owners have made any misrepresentations in obtaining the rights granted under the Agreement.

10. If DEVELOPER is a legal entity, DEVELOPER:

A. represents that it is duly organized and validly existing in good standing under the laws of the jurisdiction of its organization, is qualified to do business in all jurisdictions in which its business activities or the nature of properties owned by DEVELOPER requires such qualification, and has the authority to execute and deliver the Agreement and perform all of DEVELOPER's obligations under the Agreement; and

B. agrees that all certificates representing Ownership Interests of DEVELOPER now outstanding or hereafter issued will be endorsed with a legend in form approved by COMPANY reciting that the transfer of Ownership Interests in DEVELOPER is subject to restrictions contained in the Agreement.

11. DEVELOPER, whether or not a legal entity, represents and warrants that DEVELOPER is not subject to any restriction, agreement, contract, commitment, law, judgment or decree which would prohibit or be breached or violated by DEVELOPER's execution and delivery of the Agreement or performance of its obligations thereunder. At COMPANY's request, DEVELOPER shall furnish an opinion of counsel to COMPANY, in form and substance satisfactory to COMPANY, to the effect that the Agreement is a valid and binding agreement of DEVELOPER, enforceable against DEVELOPER in accordance with its terms, and that DEVELOPER is not subject to any restriction, agreement, law, judgment or decree which would prohibit or be violated by DEVELOPER's execution and delivery of the Agreement and performance of its obligations thereunder.

Dated:

INITIALS:

COMPANY:
DEVELOPER:

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EXHIBIT I
TO THE DEVELOPMENT AGREEMENT
BY AND BETWEEN EINSTEIN/NOAH BAGEL CORP.
AND
EINSTEIN/NOAH BAGEL PARTNERS, L.P.
DATED ____________

GUARANTY AND ASSUMPTION OF DEVELOPER'S OBLIGATIONS


GUARANTY AND ASSUMPTION OF DEVELOPER'S OBLIGATIONS

THIS GUARANTY AND ASSUMPTION OF DEVELOPER'S OBLIGATIONS is given this

______day of _________________, 19___, by the undersigned

DEVELOPER:

(NAME)

DATE OF DEVELOPMENT AGREEMENT:

In consideration of, and as an inducement to, the execution of the above-mentioned Einstein/Noah Bagel Corp. Development Agreement (the "AGREEMENT") by EINSTEIN/NOAH BAGEL CORP. ("COMPANY"), each of the undersigned and any other parties who sign counterparts of this guaranty (referred to herein individually as a "GUARANTOR" and collectively as "GUARANTORS") hereby personally and unconditionally: (a) guarantees to COMPANY, and its successors and assigns, for the term of the Agreement and thereafter as provided in the Agreement, that DEVELOPER shall punctually pay and perform each and every undertaking, agreement and covenant set forth in the Agreement; and (b) agrees to be personally bound by, and personally liable for the breach of, each and every provision in the Agreement, both monetary obligations and other obligations, including without limitation, the obligation to pay costs and legal fees as provided in the Agreement and the obligation to take or refrain from taking specific actions or to engage or refrain from engaging in specific activities, including without limitation the provisions of the Agreement relating to competitive activities.

Each Guarantor waives:

1. acceptance and notice of acceptance by COMPANY of the foregoing undertakings; and

2. notice of demand for payment of any indebtedness or nonperformance of any obligations hereby guaranteed; and

3. protest and notice of default to any party with respect to the indebtedness or nonperformance of any obligations hereby guaranteed; and

4. any right he may have to require that an action be brought against

I-1

DEVELOPER or any other person as a condition of liability; and

5. all rights to payments and claims for reimbursement or subrogation which he may have against DEVELOPER arising as a result of his execution of and performance under this guaranty by the undersigned (including by way of counterparts); and

6. any and all other notices and legal or equitable defenses to which he may be entitled.

Each Guarantor consents and agrees that:

(A) his direct and immediate liability under this guaranty shall be joint and several not only with DEVELOPER, but also among the Guarantors; and

(B) he shall render any payment or performance required under the Agreement upon demand if DEVELOPER fails or refuses punctually to do so; and

(C) such liability shall not be contingent or conditioned upon pursuit by COMPANY of any remedies against DEVELOPER or any other person; and

(D) such liability shall not be diminished, relieved or otherwise affected by any subsequent rider or amendment to the Agreement or by any extension of time, credit or other indulgence which COMPANY may from time to time grant to DEVELOPER or to any other person, including, without limitation, the acceptance of any partial payment or performance, or the compromise or release of any claims, none of which shall in any way modify or amend this guaranty, which shall be continuing and irrevocable throughout the Agreement Term of the Agreement and for so long thereafter as there are any monies or obligations owing by DEVELOPER to COMPANY under the Agreement; and

(E) the written acknowledgment of DEVELOPER, accepted in writing by COMPANY, or the judgment of any court or arbitration panel of competent jurisdiction establishing the amount due from DEVELOPER shall be conclusive and binding on the undersigned as guarantors.

If COMPANY is required to enforce this guaranty in a judicial or arbitration proceeding, and prevails in such proceeding, it shall be entitled to reimbursement of its costs and expenses, including, but not limited to, reasonable accountants', attorneys', attorneys' assistants', arbitrators' and expert witness fees, costs of investigation and proof of facts, court costs, other

I-2

litigation expenses and travel and living expenses, whether incurred prior to, in preparation for or in contemplation of the filing of any such proceeding. If COMPANY is required to engage legal counsel in connection with any failure by the undersigned to comply with this Guaranty, the Guarantors shall reimburse COMPANY for any of the above-listed costs and expenses incurred by it.

Each of the undersigned Guarantors represents and warrants that, if no signature appears below for such Guarantor's spouse, such guarantor is either not married or, if married, is a resident of a state which does not require the consent of both spouses to encumber the assets of the Guarantor's marital estate.

IN WITNESS WHEREOF, each Guarantor has hereunto affixed his signature on the same day and year as the Agreement was executed.

                                        Spouse:
----------------------------------               -----------------------------
Name:                                            Name:

                                        Spouse:
----------------------------------               -----------------------------
Name:                                            Name:

----------------------------------               -----------------------------
Name:                                            Name:

                                        Spouse:
----------------------------------               -----------------------------
                                                 Name:

----------------------------------               -----------------------------
                                                 Name:

                                        Spouse:
----------------------------------               -----------------------------

Name:

I-3

EXHIBIT J
TO THE EINSTEIN/NOAH BAGEL CORP.
DEVELOPMENT AGREEMENT
BY AND BETWEEN
EINSTEIN/NOAH BAGEL CORP.
AND
EINSTEIN/NOAH BAGEL PARTNERS, L.P.
DATED ________________________

CONFIDENTIALITY AND NON-COMPETE AGREEMENT


EINSTEIN/NOAH BAGEL CORP.
CONFIDENTIALITY AND NONCOMPETE AGREEMENT

WHEREAS, the undersigned (the "Undersigned") is a current or prospective employee ("Employee"), owner ("Owner") of an interest in, or supplier, agent, researcher, consultant, service provider, or vendor ("Vendor") of, Einstein/Noah Bagel Corp. ("Company") and/or one or more of its affiliates, subsidiaries, area developers, franchisees, licensees, or joint venturers (each a "Related Party");

WHEREAS, the Undersigned has been or may be given access to certain confidential and proprietary information of Company and/or its Related Parties previously not available to the Undersigned.

WHEREAS, the Company and/or the Related Party signatory hereto, as the case may be, is only willing to commence or continue its relationship with Undersigned in the event Undersigned enters into this Agreement; and

WHEREAS, the Company and/or the Related Party signatory hereto has entered into this Agreement with the Undersigned in order to ensure the confidentiality of Proprietary Information in accordance with the terms of this Agreement, to ensure that the Undersigned does not utilize such information to compete with the Company or unfairly disadvantage the Company, and/or to protect the investment made by the Company and/or the Related Party signatory hereto in the training and instruction of its Employees and/or in negotiation with and education of Owners and Vendors, as the case may be.

NOW, THEREFORE, the Undersigned hereby agrees as follows:

1. RECITALS. The recitals set forth above are incorporated herein by this reference and shall be part of this Agreement.

2. PROPRIETARY INFORMATION. As used in this Agreement, the term "Proprietary Information" shall mean the business concepts, recipes, food preparation methods, equipment, operating techniques, marketing methods, financial information, demographic and trade area information, prospective site locations, market penetration techniques, plans, or schedules, customer profiles, preferences, or statistics, menu breakdowns, itemized costs, franchisee composition, licensee composition, territories, and development plans, and all related trade secrets or confidential or proprietary information treated as such by the Company and/or the

J-1

Related Party signatory hereto, as the case may be, whether by course of conduct, by letter or report, or by the use of any appropriate proprietary stamp or legend designating such information or item to be confidential or proprietary, by any communication to such effect made prior to or at the time any such Proprietary Information is disclosed to the Undersigned, or otherwise.

3. USE AND DISCLOSURE OF PROPRIETARY INFORMATION. The Undersigned shall hold all Proprietary Information in strict confidence, shall use such Proprietary Information only for the benefit of the Company and/or the Related Party and shall disclose such Proprietary Information only to the Undersigned's employees and agents who have a need to know such Proprietary Information in order to assist the Undersigned, provided such employees and agents each have individually entered into this Agreement or a Confidentiality and Noncompete Agreement substantially identical hereto or are otherwise obligated by a written agreement with the Undersigned to maintain the confidence of the Proprietary Information, which agreement the Undersigned hereby agrees may be directly enforced by Company and/or the Related Party signatory hereto, as the case may be. The Undersigned shall not disclose Proprietary Information to any other person or entity. The obligations hereunder to maintain the confidentiality of Proprietary Information shall not expire.

4. LIMITATIONS ON OBLIGATIONS. The obligations of the Undersigned specified in Section 3 shall not apply to any Proprietary Information which is received from the Company and/or the Related Party signatory hereto, as the case may be, which (a) is disclosed in a printed publication available to the public, or is otherwise in the public domain through no act of the Undersigned or its employees, agents or other person or entity which has received such Proprietary Information from or through the Undersigned, (b) is approved for release by written authorization of an officer of the Company and/or the Related Party signatory hereto, as the case may be, or (c) is required to be disclosed by proper order of a court of applicable jurisdiction after adequate notice to the Company and/or the Related Party signatory hereto, as the case may be, sufficient to permit them to seek a protective order therefor, the imposition of which protective order the Undersigned agrees to approve and support.

5. RETURN OF DOCUMENTS. The Undersigned (and each employee, agent, or other person or entity which has received such Proprietary Information from or through the Undersigned) shall, upon the request of the Company and/or the Related Party signatory hereto, as the case may be, return all documents and other tangible manifestations of Proprietary Information received form the Company and/or the Related Party signatory hereto, as the case may be, including all copies and reproductions thereof.

6. NONCOMPETE. During the Applicable Term (as defined in Section 10 hereof) and for two years after the later of (i) the end of the Applicable Term or (ii) the date on which

J-2

Undersigned returns any Proprietary Information pursuant to Section 5 hereof, Undersigned (x) agrees (1) if Undersigned is an Employee or Vendor, not to compete against the Company and/or the Related Party signatory hereto, as the case may be, by directly or indirectly owning, managing, operating, controlling, being employed by, participating in, or being connected in any manner with the ownership, management, operation, or control of (A) any food service establishment that prepares, serves, or sells and derives more than 5% of its revenues from, bagels and/or bagel related products (including but not limited to cream cheese and other spreads, bagel sandwiches and bagel chips), or (B) any food service establishment, at least 15% of the revenue of which is derived from coffee or any other product which accounts for at least 15% of the revenue of any food service establishment owned or operated by the Company and/or the Related Party signatory hereto, as the case may be, at the time Undersigned commences or significantly increases its ownership, management, or other participation therein, which food service establishment described in either (A) or (B), above, is located within five miles of any store owned or operated by the Company and/or the Related Party signatory hereto, as the case may be, or within any standard metropolitan statistical area, trade area or "area of dominant influence" (as defined by Arbitron Ratings Company) in which the Company and/or the Related Party signatory hereto, as the case may be, engage, or have developed specific plans to engage, in business or (2) if Undersigned is an Owner, to comply with the confidentiality and noncompete provisions in any applicable Area Development Agreement as if Owner were Developer or to comply with the confidentiality and noncompete provisions in any applicable Franchise Agreement or License Agreement as if Owner were Franchise Owner or License Owner, in each case within the geographic area therein specified, and (y) agrees not to solicit employees from the Company and/or the Related Party signatory hereto, as the case may be, it being understood that this Section 6 shall not prevent the Undersigned from participating as an investor, officer, or director in any restaurant venture not covered by the foregoing applicable restrictions, and does not prevent the Undersigned from investing so as to hold less than 2% of the outstanding shares of any company which is a "reporting company" under the Securities Exchange Act of 1934, as amended. It is the intention of the parties that this Section 6 be interpreted so as to be valid under applicable law and, if required for validity, any court or applicable tribunal may reduce or alter the geographic scope and duration of this Section 6, by substitution of words or otherwise, so as to create the broadest permissible protection to the Company and/or the Related Party signatory hereto, as the case may be.

7. NO WAIVER. No delays or omissions by the Company and/or the Related Party signatory hereto, as the case may be, in exercising any right under this Agreement will operate as a waiver of that or any other right. A waiver or consent given by the Company and/or the Related Party signatory hereto, as the case may be, on any one occasion is effective only in that instance and will not be construed as a bar to or waiver of any right on any other occasion.

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8. NOTICES. Any notice, request, information, or other document to be given hereunder to any of the parties by any other party shall be in writing and delivered personally, sent by facsimile transmission or registered or certified mail, postage prepaid, or overnight delivery service, as follows:

If to the Company, addressed to:

Einstein/Noah Bagel Corp.

14123 Denver West Parkway
Golden, Colorado 80401

Attention: General Counsel Facsimile: (303) 216-3490

If to the Related Party signatory hereto, addressed to:





If to the Undersigned, address to:

----------------------------        (Name)
----------------------------        (Address)
----------------------------        (City, State, Zip)
----------------------------        (Attention)
----------------------------        (Phone Number)
----------------------------        (Facsimile)

Any party hereto may change the place at which notices are to be received by it by the giving of notice of such change in the manner set forth above.

9. EQUITABLE RELIEF. Undersigned acknowledges that Company and/or the Related Party signatory hereto, as the case may be, will be irreparably harmed by any breach hereof, that monetary damages would be inadequate and that Company and/or the Related Party signatory hereto, as the case may be, shall have the right to have an injunction or other equitable remedies imposed in relief of, or to prevent or restrain, such breach. The Undersigned agrees that Company and/or the Related Party signatory hereto, as the case may be, shall also be entitled to any and all other relief available under law or equity for such breach.

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10. APPLICABLE TERM. The Applicable Term of Section 6 of this Agreement shall be (i) the term of employment in the event Undersigned is an Employee, it being understood and acknowledged that Employee is employed at will and may be terminated at any time by Company and/or the Related Party signatory hereto, as the case may be, (ii) the term of the applicable Area Development Agreement, Franchise Agreement or License Agreement in the event Undersigned is an Owner, or (iii) three years in the event the Undersigned is a Vendor, provided that in the case of this clause (iii), the Applicable Term shall automatically be extended one year on each anniversary of the date of execution hereof, unless either party has given written notice to the other not more than 90 days prior thereto stating that such extensions shall not occur.

11. MISCELLANEOUS.

a. This Agreement shall not be construed to grant to the Undersigned any patents, licenses, or similar rights to Proprietary Information disclosed to the Undersigned hereunder, all of which rights and interests shall be deemed to reside or be vested in the Company.

b. This Agreement, does not supersede, but rather is in addition to and cumulative with, all prior agreements, written or oral, between the parties relating to the subject matter of this Agreement. This Agreement may not be modified, changed or discharged, in whole or in part, except by an agreement in writing signed by the parties.

c. This Agreement will be binding upon and inure to the benefit of the parties hereto and their respective successors and assigns.

d. The invalidity or unenforceability of any provision of this Agreement shall not affect the validity or enforceability of any other provision of this Agreement.

e. This Agreement shall be construed and interpreted in accordance with the laws of the State of Colorado.

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EXECUTED as of the        day of                     , 199    .
                   ------        --------------------     ----


EINSTEIN/NOAH BAGEL CORP.                UNDERSIGNED
                                         ------------------------------------
                                         (Entity Name, if any)

By:
    ---------------------------------
   Title:                                By:
          ---------------------------        --------------------------------
                                         Print Name:
                                                      -----------------------
                                         Print Title:
                                                       ----------------------
RELATED PARTY
-------------------------------------
(Name)


By:
   ----------------------------------
   Title:
          ---------------------------

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EXHIBIT K
TO THE DEVELOPMENT AGREEMENT
BY AND BETWEEN EINSTEIN/NOAH BAGEL CORP.
AND
EINSTEIN/NOAH BAGEL PARTNERS, L.P.
DATED _________________________

PRINCIPAL MARKS TO BE USED BY DEVELOPER


PRINCIPAL MARKS TO BE USED BY DEVELOPER

The Stores to be developed pursuant to this Agreement shall be identified by the following Principal Marks (subject to the rights of COMPANY to discontinue or modify such Marks pursuant to Section 8 of this Agreement) and shall be operated in accordance with the COMPANY's requirements, including but not limited to the System designated for the Store associated with such Principal Marks as in effect from time to time:

EINSTEIN BROS.
EINSTEIN BROS. BAGELS
BAGEL BOULEVARD
MELVYN & ELMO'S
NOAH'S
NOAH'S BAGELS
NOAH'S NEW YORK BAGELS

COMPANY will provide DEVELOPER with the Development Manual(s) and Commissary Manual(s) (if applicable), as modified from time to time, that describe and provide standards and specifications for development of Stores under the Principal Marks and the System associated therewith and development and operation of commissaries.

K-1

ADDENDUM NO. 1 TO AMENDED AND RESTATED
DEVELOPMENT AGREEMENT

THIS ADDENDUM No. 1 is to the Amended and Restated Development Agreement (the "Agreement"), dated as of December __, 1997, by and between EINSTEIN/NOAH BAGEL CORP., a Delaware corporation ("COMPANY"), and EINSTEIN/NOAH BAGEL PARTNERS, L.P., a Delaware limited partnership ("DEVELOPER").

The following shall amend and be incorporated into the Agreement. In the event of any conflict between the terms of the Agreement and the terms of this Addendum, then the terms of this Addendum shall control. All capitalized terms not defined in this Addendum shall have the respective meanings set forth in the Agreement.

1. Section 3.A. is amended by deleting paragraphs 3 and 4 therefrom.

2. Section 3.B. is amended by adding an additional provision at the end thereof as follows:

Notwithstanding the foregoing, DEVELOPER acknowledges that COMPANY desires to reserve itself the right to develop and operate one (1) UNIT for its own account to be used primarily as a training and testing facility (the "Company Store"). COMPANY and DEVELOPER therefore agree that, notwithstanding the exclusivity provided in this
Section 3.B., COMPANY shall have the right to develop and operate within the Development Area, either itself or through an Affiliate, the Company Store. COMPANY agrees to use best efforts to locate a site for such Company Store within a 2-mile radius of COMPANY's headquarters in Golden, Colorado, provided however, that if such a site is not available, COMPANY may develop the Company Store anywhere within the Denver Sub-Area. If the Company Store is not located within a 2-mile radius of COMPANY's headquarters, COMPANY will coordinate site selection efforts with DEVELOPER so as not to interfere with DEVELOPER's planned development of the Denver Sub-Area. In no event will the Company Store be located within the Territory (as defined in the Franchise Agreement or License Agreement) of an EINSTEIN BROS. Store.

3. Section 3 is amended by adding an additional paragraph at the end of the Section as follows:

3.H. EXPANSION OF DEVELOPMENT AREA.

(1) If, at any time during the period commencing on the date of this Agreement and ending on the earlier of (a) the last day of the 30th month thereafter or (b) the termination of the Development Term for every Sub-Area (the "Expansion Period"), COMPANY determines that development of UNITS should


commence in all or part of the Designated Marketing Areas ("DMAs") identified on Schedule 1 attached hereto (the "Expansion Area"), COMPANY shall notify DEVELOPER of such determination (the "Expansion Notice"). The Expansion Notice shall (a) describe the DMAs affected,
(b) include any demographic, competitive or market analysis on which COMPANY based its determination and (c) describe the development plan and schedule proposed for such development.

(2) The parties shall, as soon as practicable following issuance and receipt of an Expansion Notice and for a period of 30 days thereafter, engage in good faith negotiations for the execution of an amendment to this Agreement or, at COMPANY's option, a new area development agreement providing for the right to develop and acquire the license to operate the agreed-upon number of UNITS in the Expansion Area. For each additional UNIT to be developed under such amendment, DEVELOPER will be obligated to pay fees as described in
Section 7 of the Agreement and provide for COMPANY's approval a Funding Plan pursuant to Section 13.G of the Development Agreement.

(3) If COMPANY and DEVELOPER timely agree on the terms of the amendment or the new area development agreement within the period specified in paragraph (2) above, COMPANY shall provide DEVELOPER with execution forms of the amendment or new area development agreement, and DEVELOPER shall execute and return the amendment or new area development agreement to COMPANY within 15 days of its receipt thereof and pay all additional development fees and real estate service fees due upon the execution thereof.

(4) Notwithstanding the foregoing, COMPANY shall have no obligation to negotiate with DEVELOPER pursuant hereto and may develop in all or any part of the Expansion Area itself, through its Affiliates or other franchisees or licensees if:

(a) DEVELOPER fails to commence good faith negotiations within seven (7) days of its receipt of an Expansion Notice from COMPANY; or

(b) DEVELOPER and COMPANY have engaged in good faith negotiations as required hereunder but are unable to agree upon a final development schedule or form of amendment during the 30-day negotiation period; or

(c) DEVELOPER fails to execute the amendment and pay all fees required thereunder within the periods specified in sub-paragraph (3) below; or

(d) the Agreement is terminated, either in whole or with respect to any Sub-Area, prior to its expiration date; or


(e) DEVELOPER or any of its Principal Owners receives a notice to cure, termination or default from COMPANY with respect to a breach or default of any provision of the Agreement, any Franchise Agreement, License Agreement, or any other agreement with COMPANY and which, if curable, has not been cured within any applicable cure period.

4. Section 3 is further amended by adding an additional paragraph at the end of the Section as follows:

3.I. RIGHT OF FI