Operating Expenses
Cost of sales declined by $0.8 million or 11.0%, from $7.4 million in 2003 to $6.6 million in 2004, due to the outsourcing of the mail order business described
above. Cost of sales as a percentage of Graceland retail revenue was 59.5% in 2004 compared to 49.3% in 2003, due to reduced margins on the sale of some merchandise close-outs and the absence of
touring shows in 2004.
Other
operating expenses decreased by $1.0 million, or 3.9%, from $24.9 million in 2003 to $23.9 million in 2004, due to reduced fulfillment and distribution expenses resulting from the
outsourcing of the retail mail order business, partially offset by higher salaries and benefit costs due to annual salary increases and additional staff.
Depreciation Expense
Depreciation expense remained constant at $1.2 million with 2003 as there were no significant capital expenditure projects in 2004.
Interest Expense
Interest expense was flat in 2004 due to reduced average borrowings under a line of credit and notes payable, which was partially offset by higher variable rates.
All debt outstanding at December 31, 2004 was subsequently repaid in connection with the acquisition of the Presley business.
51
Income Tax Expense
Income tax expense increased slightly despite the reduction in pre-tax earnings, reflecting a higher effective tax rate due to a decrease in the amount of
non-taxable trust income. Certain intellectual property was previously held and related royalty income was received by The Promenade Trust, a
grantor trust for the benefit of Lisa Marie Presley. Trust income was directly taxable to the beneficiary upon distribution and, therefore, the Presley business did not pay taxes on this income.
Loss From Discontinued Operations
An additional after-tax provision of $0.2 million was recorded in 2004 related to the prior year shutdown of an Elvis-themed restaurant in downtown Memphis. This
provision covers an expected additional twelve months of rent and related expenses as we continue to actively seek to sublease the property.
Net income
Net income increased from $5.3 million in 2003 to $7.5 million in 2004 due to the decreased loss from discontinued operations, partially offset by reduced
operating income.
Year Ended December 31, 2003 Compared to Year Ended December 31, 2002
Revenues
Licensing fees and royalties increased by $0.3 million, or 2.2%, from $12.6 million in 2002 to $12.9 million in 2003 as a result of revenue earned in connection
with the 25
th
Commemoration of Elvis' death in August 2002. Such revenues were largely earned in 2003, including from the release of a highly successful new album containing the thirty
number one singles Elvis achieved on U.S. and U.K. charts during his career.
Tour
and exhibit revenues increased $0.4 million, or 3.9%, from $10.3 million in 2002 to $10.7 million in 2003, reflecting a 1% increase in attendance and a modest increase in average
ticket prices. Attendance was approximately 582,000 in 2003 compared to approximately 575,000 in 2002.
Revenues
from the Graceland retail operations declined by $0.1 million, or 0.7%, from $15.2 million in 2002 to $15.1 million in 2003, as average per patron spending dropped modestly from
2002 which had benefited from activities and promotions in connection with the 25
th
Commemoration of the death of Elvis Presley.
Hotel
room revenues increased by $0.1 million, or 4.7%, reflecting higher occupancy rates of approximately 80% in 2003 compared to 74% in 2002 which was partially offset by lower average
daily room rates.
Operating Expenses
Cost of sales increased by $0.3 million, or 4.5%, reflecting programs designed to aggressively sell remaining 25
th
Commemoration merchandise. Cost
of sales as a percentage of Graceland retail revenue was 49.3% in 2003 compared to 46.9% in 2002.
Other
operating expenses increased by $1.1 million, or 4.8%, in 2003 compared to 2002 due, in part, to increased salary and benefits of $0.4 million. Professional fees increased $0.3
million in 2003 reflecting increased legal fees associated with new licensing projects. Other expenses increased by $0.7 million due primarily to increased costs associated with maintaining the
Elvis.com website and additional costs associated with attending licensing conventions. These increases were partially offset by a decline in insurance expense in 2003, largely due to a reduction in
higher 2002 insurance premiums following the September 11
th
terrorist attacks.
52
Depreciation Expense
Depreciation expense increased by $0.1 million, or 9.3%, in 2003 compared to 2002 primarily as a result of renovations completed at the Heartbreak Hotel in early
2003.
Interest Expense
Interest expense decreased by $0.3 million in 2003 compared to 2002 principally due to a refinancing of fixed rate debt to a floating rate loan, which carried a
lower interest rate.
Income Tax Expense
Income tax expense decreased by $1.0 million due to a lower effective tax rate principally reflecting an increase in the amount of non-taxable trust income.
Loss from Discontinued Operations
Loss from discontinued operations was $0.7 million in both 2003 and 2002 due to losses from an Elvis-themed restaurant owned by our company in downtown Memphis. A
decision was made to cease operating the restaurant in September of 2003 due to ongoing operating losses in that business, and the restaurant's loss in 2002 was re-classed as discontinued operations
to be consistent with the 2003 presentation. We also recorded an impairment loss of $2.7 million after tax in 2003, which included the write-down of furniture and fixtures and an accrual for the
estimated future rent, real estate taxes and insurance costs our company expected to incur on the property.
Net Income
Net income declined to $5.3 million in 2003 from $7.5 million in 2002, reflecting the decline in operating income and the increased loss from discontinued
operations.
19 ENTERTAINMENT
19 Entertainment generates revenue from the creation and production of entertainment properties. Our primary revenue sources include production and license fees
and related ratings and rankings bonuses from television programs, and royalties from the sale of recorded music by artists signed to our record
labels. We also derive revenue from the sale of merchandise, sponsorships and tours based on our television programs and recorded music artists, and fee income from artist management clients.
The
majority of our revenue is derived from production and license fees and related performance bonuses from producing and licensing the
IDOLS
television show format in various countries and ancillary
revenue streams from the
IDOLS
brand.
Ancillary revenue from the
IDOLS
brand is generated through agreements which provide us with the option to sign finalists on the
IDOLS
television shows to
long-term recording contracts, concert tours we produce featuring
IDOLS
finalists and the sale of sponsorships and merchandise involving the
IDOLS
brand.
Most
of our
IDOLS
related revenue is generated through agreements with our global television production and distribution partner,
FremantleMedia Limited, and our global record label partner, Ronagold Limited, a subsidiary of Sony BMG Music Entertainment. Therefore, we are highly dependent upon the continued ability of these
entities to successfully maintain the
IDOLS
brand and promote our recording artists.
The
IDOLS
television shows, which have aired in over 30 countries, are generally produced or licensed under one year contracts under which
each local television network has the right, but not the obligation, to renew the agreement for additional years. Our recording artists are generally signed to long-term recording contracts under
which we and Sony BMG Music Entertainment have the right, but not the obligation, to require the artist to release a specified number of albums.
53
Our
revenue from the
IDOLS
brand is also highly dependent upon the continued success of the American Idol series which currently airs on
the Fox television network. For the year ended June 30, 2004, 52% of 19 Entertainment's total revenue was derived from television, sponsorship, merchandise sales and tours relating to the
American Idol series and an additional 12% of 19 Entertainment's total revenue was derived from recording artists whose relationship with our company is a result of their appearing as a finalist on
American Idol. Our revenue is also dependent upon the continued success and productivity of our other recording artists and management clients.
19
Entertainment's revenue is seasonal in nature, reflecting the timing of our
IDOLS
television shows in various markets. Historically, we
have generated higher revenue during the first half of the calendar year, which corresponds to the dates our American Idol series airs on the Fox television network in the United States. A significant
portion of our revenue from American Idol is paid to us in the second half of the calendar year.
Our
significant costs to operate 19 Entertainment include salaries and other compensation, rents and general overhead costs. Our discretionary costs include salary and overhead costs
incurred in the development of new television projects and investments made in trying to establish successful recording careers for artists who have appeared as finalists on the
IDOLS
television series.
19
Entertainment's historical audited and unaudited financial statements included elsewhere in this prospectus have been prepared in accordance with UK GAAP. Significant differences
exist between UK GAAP and US GAAP, as described within the notes to these consolidated financial statements of 19 Entertainment. As well, certain assumptions and estimates have been made by management
to convert 19 Entertainment financial statements from U.K. pounds sterling, its historical reporting currency, to the U.S. dollar. Prior to the acquisition of 19 Entertainment, its historical fiscal
year end was June 30. The following discussion is based on 19 Entertainment's historical results for its years ended June 30, 2004 and 2003. All amounts discussed below have been converted to US GAAP
and are reflected in U.S. dollars.
Operating
results for the fiscal years ended June 30, 2003 and 2004 are as follows:
(dollars in thousands)
|
|
2003
|
|
% of
Revenue
|
|
2004
|
|
% of
Revenue
|
|
|
Revenues
|
|
$
|
84,816
|
|
|
|
$
|
77,272
|
|
|
|
|
Operating expenses
|
|
|
71,712
|
|
85
|
%
|
|
65,334
|
|
85
|
%
|
|
Depreciation and amortization
|
|
|
395
|
|
0
|
%
|
|
461
|
|
1
|
%
|
|
Operating income
|
|
|
12,709
|
|
15
|
%
|
|
11,477
|
|
15
|
%
|
|
Interest expense (income)
|
|
|
6
|
|
0
|
%
|
|
(64
|
)
|
0
|
%
|
|
Income tax expense
|
|
|
4,051
|
|
5
|
%
|
|
3,989
|
|
5
|
%
|
|
Net income
|
|
|
8,652
|
|
10
|
%
|
|
7,552
|
|
10
|
%
|
Revenues
for 19 Entertainment for the fiscal year ended June 30, 2004 compared to the fiscal year ended June 30, 2003 by category are as follows:
(dollars in thousands)
|
|
2003
|
|
% of
Total
Revenue
|
|
2004
|
|
% of
Total
Revenue
|
|
|
Film and Television
|
|
$
|
48,479
|
|
57
|
%
|
$
|
23,547
|
|
30
|
%
|
|
Music
|
|
|
14,571
|
|
17
|
%
|
|
20,916
|
|
27
|
%
|
|
Touring
|
|
|
10,436
|
|
12
|
%
|
|
15,514
|
|
20
|
%
|
|
Sponsorship and Merchandising
|
|
|
9,019
|
|
11
|
%
|
|
13,496
|
|
18
|
%
|
|
Management
|
|
|
2,311
|
|
3
|
%
|
|
3,799
|
|
5
|
%
|
|
|
|
|
|
|
|
|
|
|
|
|
Total
|
|
$
|
84,816
|
|
100
|
%
|
$
|
77,272
|
|
100
|
%
|
|
|
|
|
|
|
|
|
|
|
|
54
Fiscal Year Ended June 30, 2004 Compared to Fiscal Year Ended June 30, 2003
Revenues
Film and television revenues are largely derived from the
IDOLS
franchise and represent contractual payments for
each broadcast, ratings-based bonuses and a share of American Idol program sponsorship fees. Film and television revenues also includes revenue from feature films produced by 19 Entertainment
featuring certain of our artists. Music revenues are earned primarily from royalties on music sales as well as music publishing royalties on copyrights to music compositions. Touring revenues
primarily result from the production of tours featuring
IDOLS
finalists. Sponsorship and merchandising revenues are fees earned from crafting
relationships with leading brands and 19 Entertainment properties and the optioning of merchandising rights for the top contestants on
IDOLS
television shows. Management revenues represent fees earned for artist management, which are typically a percentage of the artists' earnings.
Revenues
declined $7.5 million, or 9.8%, from $84.8 million in fiscal 2003 to $77.3 million in fiscal 2004.
The
decline in Film and television revenues of $24.9 million, or 51.4%, resulted largely from the production in fiscal 2003 of the movie
From Justin to
Kelly
featuring Kelly Clarkson and Justin Guarini (from the first series of American Idol), the distribution of the
All American
Girl
television series in the U.S. and the U.K. and the release of the feature film
Double Vision
, which featured S Club 7.
These projects generated $32 million of revenues in fiscal 2003. Revenues from television shows based on the
IDOLS
format increased by $5 million in
fiscal 2004, primarily due to the incremental contribution from the third series of American Idol compared to the second series due to an increase in broadcast hours and higher ratings. Revenues in
fiscal 2004 also benefited from new television productions such as
I Dream
and an
On the Road
documentary filmed during the American Idol tour.
Music
revenues increased $6.3 million, or 43.5%, primarily due to the success of several artists, including Kelly Clarkson and Clay Aiken, who each sold in excess of two million
albums and Will
Young, who sold 1.5 million albums. Also contributing to the revenue increase was the release of
IDOLS
compilation albums, particularly in the United
States and Germany.
Touring
revenues increased by $5.1 million, or 48.7%, due to a successful American Idol tour in fiscal 2004 which generated approximately $10.0 million of revenue compared to an
S Club 7
tour in fiscal
2003 which generated revenue of $4.0 million.
Sponsorship
and merchandising revenues increased by $4.5 million, or 49.6%, as additional revenues were generated primarily from the third series of American Idol and the second Pop Idol
series in the United Kingdom. The success of earlier series attracted additional sponsors to the format and favorably impacted sponsorship rates in fiscal 2004. The success of touring noted above also
resulted in increased sponsorship revenues and merchandising revenues generated on the tours in fiscal 2004.
Management
revenues increased $1.5 million, or 64.4%, due to revenues of $0.8 million from the highly successful Kelly Clarkson and Clay Aiken joint tour and increased commissions
of $0.6 million on other artists.
Operating Expenses
Operating expenses, which include cost of sales and selling, general and administrative expenses, declined $6.4 million, or 8.9%, from $71.7 million in fiscal
2003 to $65.3 million in fiscal 2004. Excluding the costs of the film
From Justin to Kelly
of approximately $18.0 million in fiscal 2003, operating
expenses increased $11.6 million. $9.6 million of this increase represents costs associated with American Idol, investments in additional headcount, and the opening of offices in Los Angeles, Paris
and Hamburg and related operating costs. The remaining increase is largely attributable to artist advances.
55
Depreciation and Amortization Expenses
Depreciation and amortization expense increased $0.1 million, in fiscal 2004 due to leasehold improvements and equipment purchases.
Interest Expense
Interest expense was flat with the prior year.
Income Tax Expense
Income tax expense declined $0.1 million compared to the prior fiscal year, reflecting a higher effective tax rate in fiscal 2004 due to income generated in
higher tax jurisdictions, primarily in the United States.
CKX, INC.
The historical Management's Discussion and Analysis of Financial Condition and Results of Operations for CKX, Inc. is located elsewhere in this prospectus.
Liquidity and Capital Resources
Presley BusinessCash Flow
Net cash flow provided from operating activities was $10.8 million in 2004, $9.1 million in 2003, and $9.5 million in 2002. The increase of
$1.7 million in 2004 compared to 2003 is due primarily to a reduction in inventory levels of $1.6 million resulting from the outsourcing of the mail order merchandising operation, and
higher deferred revenues of $1.2 million associated with advances on
Elvis by the Presleys
, a television special expected to be broadcast in May
2005, offset by an increase in television production costs of $1.2 million related to that production.
The
reduction in cash flow provided by operating activities of $0.4 million in 2003 compared to 2002 is due to an increase in television production costs of $1.0 million
for the
Elvis by the Presleys
production noted above, a decline in deferred revenue from licensing fees of $1.2 million offset by a decline in
accounts receivable of $2.4 million resulting from collections in connection with licensing activities, including activities related to the 25th Commemoration events.
Capital expenditures totaled $0.3 million in 2004, $0.8 million in 2003, and $0.3 million in 2002. These capital expenditures consisted principally of costs
incurred to fund improvements to various buildings at our Graceland complex, including the Heartbreak Hotel, and spending on information technology equipment and systems. Renovations to guest rooms at
the Heartbreak Hotel accounted for the increased capital expenditures in 2003.
Net cash used in financing activities was $10.6 million in 2004 compared to $8.3 million in 2003 due to an increase in debt principal payments of $1.8 million and
reduced line of credit borrowings of $1.2 million, partially offset by a decline in distributions to the trust beneficiary of $0.7 million. In 2003 cash used in financing activities decreased $0.4
million from 2002 due to increased line of credit borrowings of $1.6 million, lower debt principal payments of $2.3 million, offset by an increase in distributions to the trust beneficiary of $3.5
million.
56
19 EntertainmentCash Flow
Net cash used in operating activities in fiscal 2004 was $2.5 million compared to operating income of $11.5 million, a difference of
$14.0 million. Excluding the impact of income tax payments of $5.3 million, the major cause of the variance was investment in work in process of approximately $6.0 million due to
investments in projects, particularly the
I Dream
television series which accounted for $4.3 million of the spending. Also contributing to
the variance was a decrease in accounts payable from the prior fiscal year of $3.3 million, reflecting payments to vendors and employees from collections early in the fiscal year associated
with the second series of American Idol, which aired in fiscal 2003. Partially offsetting these amounts were depreciation and amortization expense of $0.5 million.
Net
cash provided by operating activities in fiscal 2003 was $2.2 million compared to operating income of $12.7 million, a variance of $10.5 million. Reflected in
this variance are the gross cash proceeds of $4.9 million related to a sale leaseback transaction to finance the film
Double Vision
.
Approximately $7.0 million of the variance reflects the success of the second series of American Idol, which improved the profitability of the company in fiscal 2003, while some of the
collections were received in fiscal 2004. Related to the American Idol series, accounts receivable increased $15.0 million over the prior fiscal year end, largely due to the American Idol
series but also from music and touring operations, while accounts payable increased $8.0 million over the prior fiscal year end. There was also a reduction in work in process (included in
stocks on the consolidated balance sheet) of $2.0 million. Depreciation and amortization expenses were $0.4 million. The net cash flow was further reduced by tax payments of
$1.9 million.
Capital expenditures were $0.6 million in fiscal 2004 compared to $1.2 million in fiscal 2003 primarily due to leasehold improvements on additional office space.
Net cash used in financing activities reflects dividends paid of $5.5 million and $2.1 million in fiscal 2004 and 2003, respectively. A sale
leaseback transaction related to the film
Double Vision
yielded cash of approximately $4.9 million, $4.0 million of which is restricted to
payments on the sale leaseback liability.
Pro Forma Consolidated Liquidity and Capital Resources
As a result of our acquisition of an 85% interest in the Presley business and 19 Entertainment, we have made changes to our historical capital and financial
structure. The following highlights the most significant changes:
RFX Acquisition LLC invested in our company on February 7, 2005, pursuant to a Stock Purchase Agreement dated as of December 15, 2004 and amended as of
February 7, 2005. In accordance with the terms of that agreement, RFX Acquisition LLC contributed $3,046,407 in cash to our company in exchange for 30,464,072 newly issued shares of common stock and
warrants to purchase (i) 6,828,938 shares of common stock at $1.00 per share, (ii) 6,828,938 shares of common stock at $1.50 per share, and (iii) 6,828,939 shares of common stock at $2.00 per share.
Simultaneous with this exchange, RFX Acquisition LLC also acquired an aggregate of 2,240,397 shares of common stock directly from certain former principal stockholders at a price of $0.10 per share.
The amendment to the original purchase
57
agreement
provided for a reduction in the number of shares of common stock and warrants RFX Acquisition LLC had originally agreed to acquire in order to allow for the investment in our company by The
Huff Alternative Fund, L.P. and its affiliate and the issuance of shares of our common stock to certain of our directors, without further dilution to our public stockholders. Immediately following the
consummation of its investment in our company, RFX Acquisition LLC distributed all of its shares of common stock and its warrants to its members, including our Chief Executive Officer, Mr. Sillerman,
and certain members of our company's senior management. In order to provide additional capital to our company, certain recipients of the warrants, including Mr. Sillerman, and other members of our
company's senior management, immediately exercised an aggregate of five million of the $1.00 warrants for aggregate consideration to our company of $5,000,000. Upon consummation of the RFX Acquisition
investment, the four former directors of our company resigned, and new directors designated by RFX Acquisition were appointed to the board.
We acquired our 85% interest in the Presley business on February 7, 2005, pursuant to a Contribution and Exchange Agreement dated December 15, 2004
and amended on February 7, 2005 by and among our company, The Promenade Trust and RFX Acquisition LLC. At the closing of acquisition of the Presley business, The Promenade Trust contributed to our
company 85% of the outstanding equity interests of Elvis Presley Enterprises, Inc. and 85% of the outstanding membership interests of Elvis Presley Enterprises, LLC. In exchange, The Promenade Trust
received from us, $50,125,000 in cash, 1,491,817 shares of Series B Convertible Preferred Stock and one share of Series C Convertible Preferred Stock valued at $22,825,000, and 500,000 shares of
common stock valued at $7.67 per share (which represents the three day average of the closing sales price of our common stock following the public announcement of the acquisition of the Presley
business). In addition, at closing, we repaid $25,125,000 of outstanding indebtedness of the Presley business. The Promenade Trust currently owns 15% of the outstanding equity interests of Elvis
Presley Enterprises, Inc. and 15% of the outstanding membership interests of Elvis Presley Enterprises, LLC.
Under the terms of our agreement to acquire an 85% interest in the Presley business, we are required to make future minimum annual distributions, in monthly
installments, to The Promenade Trust which are intended to represent its 15% share of the operating income of the Presley business before depreciation and amortization and after income taxes and
capital expenditures. We have agreed that during the first year we operate the Presley business we will make a monthly distribution of $125,000 to The Promenade Trust. At the end of each calendar
year, we will make a calculation of the actual amount due to The Promenade Trust based on its 15% ownership interest and make an additional distribution to The Promenade Trust if its actual 15% share
is higher than the total distributions paid to The Promenade Trust over the prior twelve months. If the calculation indicates that we have paid more than The Promenade Trust was entitled to, we will
reduce future monthly distributions to The Promenade Trust by such amount. However, we will always be required to pay The Promenade Trust a minimum annual distribution of $1.2 million for each full
calendar year irrespective of the actual operating results for the business in such year.
Each share of Series B Convertible Preferred Stock has a stated value of $15.30 and entitles the holder to receive an annual dividend calculated at a rate of 8%
of the stated value. The shares of Series B Convertible Preferred Stock are convertible by the holder into common stock at any time at a conversion price equal to the stated value, subject to
adjustments in connection with standard anti-dilution protections for stock splits, stock dividends and reorganizations. The shares of Series B Convertible Preferred Stock become convertible at our
option from and after the third anniversary of
58
the
date of issuance, if, at any time, the average closing price of the common stock over a thirty day trading period equals or exceeds 150% of the conversion price.
During
the period beginning August 7, 2012 and ending August 7, 2013, we can redeem the outstanding shares of Series B Convertible Preferred Stock, in whole or in part, for an aggregate
price equal to the stated value plus accrued but unpaid dividends through the date of redemption. If we do not exercise this redemption right, the conversion price for all remaining shares of Series B
Convertible Preferred Stock is thereafter reduced to the lower of (i) the conversion price then in effect and (ii) the average closing price of our common stock over a thirty day trading period
measured as of the last day of the redemption period.
The
Promenade Trust has the right to require us to purchase for cash all or a portion of its 15% ownership interest in the Presley business from time to time beginning on January 1,
2008. The price we will be required to pay to The Promenade Trust will be based on the then current fair market value of the Presley business as determined through an appraisal process.
In connection with the acquisition of our 85% interest in the Presley business, we acquired from Priscilla Presley all commercial rights held by
Ms. Presley to use the name "Presley" in connection with our use and exploitation of the assets acquired from The Promenade Trust as well as all of Ms. Presley's rights, if any, to the
name Graceland. The purchase price for the rights acquired from Priscilla Presley was $6.5 million, with $3.0 million paid in cash at the closing and $3.5 million paid in the form of an eight year
subordinated promissory note. The promissory note bears interest at a rate of 5.385% per year and requires annual payments of $550,000.
The Huff Alternative Fund, L.P. Investment
Simultaneous with the acquisition of control of our company by a management group led by Robert F.X. Sillerman, and our acquisition of the Presley business, The
Huff Alternative Fund, L.P. and its affiliate contributed an aggregate of $43,818,605 in cash in exchange for: (i) 2,172,400 shares of Series A Preferred Stock, (ii) 3,706,052 newly issued shares of
common stock, (iii) warrants to purchase 1,860,660 shares of common stock at $1.00 per share, (iv) warrants to purchase 1,860,660 shares of common stock at $1.50 per share, and
(v) warrants to purchase 1,860,661 shares of common stock at $2.00 per share. The transaction was consummated in accordance with a Stock Purchase Agreement dated February 7, 2005.
The
allocation of the proceeds from the investment by The Huff Alternative Fund, L.P. and its affiliate between the fair value of the Series A Preferred Stock and the fair value of the
detachable warrants resulted in a beneficial conversion feature in the amount of $17,762,000.
On
March 21, 2005, The Huff Alternative Fund, L.P. and its affiliate exercised their rights to convert all of their 2,172,400 shares of Series A Preferred Stock into 6,051,253 shares of
common stock. Accordingly, there are currently no shares of Series A Preferred Stock outstanding. As a result of the early conversion, we will record a dividend of $17.8 million in our financial
statements for the quarter ended March 31, 2005.
A portion of the cash consideration we paid for the acquisition of our 85% interest in the Presley business was obtained through a $39.0 million short term senior
loan from an affiliate of Bear, Stearns & Co. Inc., one of the underwriters of this offering. The borrower under the Presley short term senior loan was EPE Holding Corporation, our wholly owned
subsidiary, which directly owns 100% of our company's interests in the Presley business. The principal amount of the loan is guaranteed by us and secured by the borrower's ownership interest in the
Presley business. Full payment on the principal amount is due on February 6, 2006, although we are required to repay the loan with the proceeds from
59
a
public offering or private placement of any debt or equity securities, any future bank loan or comparable borrowings, and any future assets sales. At maturity, the borrower must repay the loan at
101% of the principal amount thereof plus accrued and unpaid interest to the date of maturity. The loan bears interest at a rate per annum equal to LIBOR plus (a) 400 basis points through
August 6, 2005, (b) 500 basis points from August 7, 2005 through November 6, 2005, and (c) 600 basis points at all times thereafter through maturity. The loan places restrictions
on EPE Holding Corporation's ability, as the borrower, to pay dividends to us, as its parent company, to fund corporate expenses. The loan also requires us to maintain certain financial covenants
including (i) a maximum debt to EBITDA ratio, (ii) minimum EBITDA, (iii) minimum tangible net worth and (iv) minimum cash on hand. If we are unable to meet these requirements or satisfy these
covenants, EPE Holding Corporation may not be able to pay dividends to us and we therefore may not be able to fund all of our obligations. We anticipate repaying the entire balance of the Presley
short term senior loan with the proceeds of this offering.
We acquired 19 Entertainment pursuant to a Share Purchase Agreement dated March 17, 2005, by and among our company, CKX UK Holdings Limited, our
wholly owned subsidiary, 19 Entertainment, Mr. Fuller and the other shareholders of 19 Entertainment for total consideration consisting of £64.5 million (U.S.
$124.4 million) in cash and 1,870,558 unregistered shares of our common stock valued at $16.83 per share (which represents the average of our company's closing stock prices for the two days
prior to and the day of the acquisition), each paid at closing and an additional £19.2 million (U.S. $36.9 million, based on the exchange rate at closing of the acquisition)
in either cash or additional shares of common stock to be paid on the earlier of (i) thirty days following delivery of the audited financial statements of 19 Entertainment for its fiscal
year ending June 30, 2005 and (ii) December 30, 2005. Under different circumstances, the additional consideration is payable in cash or shares of common stock (valued as of the
date of issuance). The additional consideration can be requested in common stock by Mr. Fuller and his nominee company. If Mr. Fuller does not request this payment in common stock, and we have not
completed any public sale or offering of equity
securities in excess of $40.0 million on or before June 30, 2005, the full amount of such additional consideration is payable in registered common stock at our option. The Share Purchase
Agreement provides Mr. Fuller and his nominee company with the right, during a short period following the six-year anniversary of our acquisition of 19 Entertainment, to cause us to
purchase all shares issued to them at a price of $13.18 per share.
Pursuant
to Mr. Fuller's new employment agreement, he will continue to serve as Chief Executive Officer of 19 Entertainment. The employment agreement is for a term of six years, and
provides for the base salary, bonus, incentive compensation, and other benefits for Mr. Fuller. Mr. Fuller is expected to play a key role in planning and implementing our overall creative direction.
We financed the 19 Entertainment acquisition by borrowing $109.0 million through a short term senior loan from an affiliate of Bear, Stearns & Co. Inc., one of the underwriters of this offering, and
through the receipt of cash from the exercise of $25.0 million of outstanding warrants to purchase common stock held by Robert F. X. Sillerman and other members of our management, The Huff Alternative
Fund, L.P., our largest institutional equity investor, and an affiliate of The Huff Alternative Fund, L.P.
A portion of the cash consideration we paid for the acquisition of 19 Entertainment was obtained through a $109.0 million short term senior loan by CKX UK
Holdings Limited, our wholly owned subsidiary which directly owns 100% of 19 Entertainment, from an affiliate of Bear, Stearns & Co. Inc., one of the underwriters of this offering. We were required to
pay a 1% commitment fee upon the funding of the loan. This additional $1,090,000 of principal will be recorded as interest expense over the life of the loan. The loan is guaranteed by us, 19
Entertainment and each of the material
60
subsidiaries
of 19 Entertainment and is secured by 100% of our beneficial ownership interest in CKX UK Holdings Limited, 19 Entertainment and its subsidiaries. The loan is also secured by a second
lien on our ownership interests in EPE Holding Corporation and its subsidiaries. Full payment on the principal amount is due on February 6, 2006, although we are required to repay the loan with the
proceeds from a public offering or private placement of any debt or equity securities, any future bank loan or comparable borrowings, and any future asset sales. The loan bears interest at a rate per
annum equal to LIBOR plus (a) 400 basis points through September 16, 2005, (b) 500 basis points from September 17, 2005 through December 16, 2005, and (c) 600 basis points at all times
thereafter through maturity, and may be increased under certain circumstances. The loan places restrictions on CKX UK Holdings Limited's ability, as the borrower, to pay dividends to us, as its parent
company, to fund corporate expenses. The loan also requires us to maintain certain financial covenants including (i) a maximum debt to EBITDA ratio, (ii) minimum EBITDA, (iii) minimum tangible
net worth and (iv) minimum cash on hand. If we are unable to meet these requirements or satisfy these covenants, CKX UK Holdings Limited may not be able to pay dividends to us and we therefore may not
be able to fund all of our obligations. We anticipate repaying the entire balance of the 19 Entertainment short term senior loan with the proceeds of this offering.
On March 25, 2005, we merged into our wholly-owned subsidiary, changing, among other things, (i) the name of our company from Sports Entertainment Enterprises,
Inc. to CKX, Inc., (ii) our state of incorporation from Colorado to Delaware and (iii) our capital stock from no par value to $0.01 par value per share.
At December 31, 2004, on a pro forma basis, before giving effect to this offering, we had $148.4 million of debt outstanding under two loan agreements, the
Presley short term senior loan and the 19 Entertainment short term senior loan. We also had $3.5 million of debt outstanding under the Priscilla Presley note and $8.7 million in cash and
cash equivalents. If we successfully complete this offering, we intend to use a portion of the net proceeds to repay all amounts outstanding under the short term senior loans. However, if we do not
consummate this offering, we will be unable to repay the Presley and 19 Entertainment short term senior loans at maturity in February 2006 unless we can successfully arrange a longer-term senior
credit facility or sell additional equity or debt securities in a public or private offering. Our ability to successfully arrange new debt or equity financing to repay the Presley and
19 Entertainment short term senior loans will be dependent upon a number of factors including the future financial performance of our business and general conditions in the capital markets. In
the future, we may seek to obtain a new credit facility or seek to issue debt securities.
We
believe that our current cash on hand together with cash flow from operations will be sufficient to fund our current operations, including payments of interest due under the Presley
and 19 Entertainment short term senior loans, dividends on our Series B Convertible Preferred Stock, mandatory minimum distributions to the minority shareholder in the Presley business and
capital expenditures, for the remainder of 2005.
We have not completed our 2005 capital expenditures budget. We presently anticipate that our capital expenditures in 2005 will include ongoing improvements at the
Presley business and 19 Entertainment with total costs reasonably similar to those incurred by the businesses in recent years. We also expect to incur additional capital expenditures at the
corporate level to implement new information technology and financial systems.
61
We intend to acquire additional businesses that fit our strategic goals. We expect to finance our future acquisitions of entertainment related businesses from new
credit facilities, additional debt and equity offerings, issuance of our equity directly to sellers of businesses and cash flow from operations.
We
are highly leveraged and have not previously issued significant amounts of equity or debt to the public markets. Therefore, no assurance can be given that we will be able to obtain
adequate financing to complete any potential future acquisitions we might identify.
Our Series B Convertible Preferred Stock requires payment of a cash dividend of 8% per annum in quarterly installments. On an annual basis, our total dividend
payment on the Series B Convertible Preferred Stock will be $1,826,000. If we fail to make our quarterly dividend payments to the holders of the Series B Convertible Preferred Stock on a timely basis,
the dividend rate increases to 12% and all amounts owing must be paid within three business days in shares of common stock valued at the average closing price over the previous 30 consecutive trading
days. After such payment is made, the dividend rate returns to 8%.
We
are restricted under the terms of certain of our financing arrangements and have no intention of paying any dividends on our common stock for the foreseeable future.
There are various lawsuits and claims pending against us and which we have initiated against others. We believe that any ultimate liability resulting from these
actions or claims will not have a material adverse effect on our results of operations, financial condition or liquidity.
In
addition to our scheduled maturities of debt, obligations to redeem preferred stock and obligations to the seller of the Presley business, we have future cash obligations under
various types of contracts. We lease office space and equipment under long-term operating leases. We have also entered into long-term employment agreements with certain of our executives and other key
employees. These contracts typically contain provisions that allow us to terminate the contract with good cause.
The
scheduled maturities of our credit facilities, future minimum rental commitments under non-cancelable operating leases and minimum payments under employment agreements as of December
31, 2004 on a pro forma basis are as follows (in thousands):
|
|
2005
|
|
2006
|
|
2007
|
|
2008
|
|
2009
|
|
Thereafter(a)
|
|
Total
|
|
Debt facilities
|
|
$
|
719
|
|
$
|
709
|
|
$
|
679
|
|
$
|
650
|
|
$
|
620
|
|
$
|
801
|
|
$
|
4,178
|
|
Non cancelable operating leases
|
|
|
2,349
|
|
|
2,256
|
|
|
2,136
|
|
|
2,127
|
|
|
2,154
|
|
|
6,336
|
|
|
17,358
|
|
Employment contracts
|
|
|
4,700
|
|
|
4,585
|
|
|
4,318
|
|
|
3,390
|
|
|
3,529
|
|
|
2,847
|
|
|
23,369
|
|
Guaranteed minimum distributions
|
|
|
1,200
|
|
|
1,200
|
|
|
1,200
|
|
|
1,200
|
|
|
1,200
|
|
|
|
|
|
6,000
|
|
19 Entertainment put right(b)
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
22,079
|
|
|
22,079
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Total
|
|
$
|
8,968
|
|
|
8,750
|
|
|
8,333
|
|
|
7,367
|
|
|
7,503
|
|
|
32,063
|
|
$
|
72,984
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
-
(a)
-
In
addition to the amounts listed above, we are required to make guaranteed minimum distributions to The Promenade Trust of at least $1.2 million annually for as long as The Promenade
Trust continues to own a 15% interest in the Presley business.
62
-
(b)
-
We
have granted to the former holders of capital stock of 19 Entertainment the right, during a short period following the six-year anniversary of our acquisition of
19 Entertainment, to cause us to purchase up to 1.7 million shares of their common stock at a price of $13.18 per share, which is reflected in the table above. We have also granted them
the same right with respect to additional shares, if any, issued to Mr. Fuller and his nominee company as additional consideration, as described under "19 Entertainment
Share Purchase Agreement."
The table above excludes our repayment obligations under the Presley short term senior loan and the 19 Entertainment short term senior loan,
totaling $148.4 million plus amounts necessary to pay any accrued interest, as set forth in the Unaudited Pro Forma Condensed Combined Balance Sheet, which are expected to be repaid with
proceeds of this offering.
Inflation
Inflation has affected the historical performance of the Presley business and 19 Entertainment primarily in terms of higher operating costs for salaries and other
administrative expenses. Although the exact impact of inflation in indeterminable, we believe that the Presley business has offset these higher costs by increasing prices at Graceland and for
intellectual property licenses and that 19 Entertainment has offset these higher costs by increasing fees charged for its production services and higher royalty and sponsorship rates.
Impact of Recently Issued Accounting Standards
In December 2004, the FASB issued a revision to SFAS No. 123, "Accounting for Stock-Based Compensation." This revision will require us to measure the cost of
employee services received in exchange for an award of equity instruments based on the grant-date fair value of the award. The cost will be recognized over the period during which an employee is
required to provide service in exchange for the award. This revised Statement is effective as of the beginning of the first interim or annual reporting period that begins after June 15, 2005. This
revised Statement will apply to all awards granted after the required effective date and to awards modified, repurchased or canceled after that date. As of the required effective date, we will apply
this revised Statement using a modified version of prospective application. Under that transition method, compensation cost is recognized on or after the required effective date for the portion of
outstanding awards for which the requisite service has not yet been rendered, based on the grant-date fair value of those awards calculated under SFAS No. 123 for either recognition or pro forma
disclosures. For periods before the required effective date, we intend to comply with SFAS No. 123.
Off Balance Sheet Arrangements
We do not have any off balance sheet arrangements.
Quantitative And Qualitative Disclosure About Market Risk
Our short term senior loans require payments of interest at variable rates based on LIBOR. Accordingly, our earnings will be affected by changes in interest
rates. Assuming our current level of variable rate debt outstanding, each 1% change in interest rates will result in a $1,480,000 change in our annual interest expense.
As a result of our acquisition of 19 Entertainment, we have significant operations outside the United States, principally in the United Kingdom. Our foreign
operations are measured in local currencies. In addition, certain of our entertainment properties, including the
IDOLS
brand and our rights to the name,
image and likeness of Elvis Presley, generate revenue in various countries throughout the world. As a result, our financial results could be affected by factors such as changes in foreign currency
exchange rates or weak economic conditions in foreign markets in which we operate.
Historically,
19 Entertainment, as a U.K. based enterprise, entered into foreign currency option contracts to hedge it exposure to certain U.S. dollar denominated revenue. Due to the
recent timing of our acquisitions, we are currently evaluating what strategies, if any, we should adopt to minimize our exposure to foreign currencies.
63
BUSINESS
Our Business
We are engaged in the ownership, development and commercial utilization of entertainment content. To date, we have focused on acquiring globally recognized
entertainment content and related assets, including the rights to the name, image and likeness of Elvis Presley, the operations of Graceland and proprietary rights to the
IDOLS
television brand,
including the American Idol series in the United States, the Pop Idol series in the United Kingdom and local adaptations of the
IDOLS
television show format which, collectively, air in over 30 countries
around the world. We plan to continue to make strategic acquisitions of, or
partner or align with, companies or individuals that control various forms of established entertainment content, which may include intellectual property rights in music, film, television programming,
written works and characters, rights to names, images and likenesses, video games, corporate brands and other related assets. We believe our corporate management team and our existing infrastructure
will enhance and expand commercial opportunities for existing content and enable the companies we acquire or individuals with whom we partner or align to more effectively develop, acquire, license,
market and promote content.
As
new technologies emerge and are adopted by consumers, we believe that new modes of distribution of entertainment content will enable consumers to more easily and readily consume
content when, where and how they choose. We believe that the ability of consumers to exert greater control over the timing and method of content consumption will increase demand for entertainment
content generally and, correspondingly, will increase the value of our globally recognized entertainment properties. We plan to strategically deploy capital in ways which we believe will allow us and
our partners to gain or retain greater control over the assets which we and they create and to challenge the existing economic relationship between owners and distributors of content. We do not intend
to make significant investments in new technologies, as we believe our ownership, development and control of entertainment content will become more valuable, regardless of which distribution
technologies are adopted by consumers.
Our
existing properties have a proven track record of generating recurring revenues across multiple entertainment platforms, including music, film and television; sponsorship, licensing
and merchandising; artist management; themed attractions and touring/live events. We are in active discussions with
companies and individuals that control other popular entertainment content. We believe our recent acquisitions, together with the infrastructure our senior management has built and continues to
develop, will support the anticipated growth of our business and enable us to effectively manage the content we already own and additional content we develop or acquire in the future.
Our Strengths
We believe the following are our key competitive and business strengths.
Strong Management Team with Successful Track Record.
The members of our senior corporate management group, including Robert
F.X. Sillerman, Mitchell J. Slater, Howard J. Tytel and Thomas P. Benson, have worked in the media and entertainment business for an average of 25 years, including almost ten years together as a
management team. They previously built, managed, and sold five public companies, the most recent of which was SFX Entertainment, Inc. These companies, in the aggregate, raised over $4.7 billion of
capital through external financings and consummated and integrated over 50 acquisitions. Our senior corporate management team has a successful track record of identifying and realizing synergies among
unique and diverse businesses and has proven its ability to acquire and integrate these businesses to capitalize on and enhance their combined value.
64
Creative and Experienced Managers of Content.
Simon Fuller, the Chief Executive Officer of our recently acquired 19
Entertainment subsidiary and a key member of our management team, has been the driving force behind the creation, development and marketing of multiple globally successful entertainment properties,
including the Spice Girls, S Club 7 and, most recently, the
IDOLS
television show format. Since founding 19 Entertainment in 1985, Mr. Fuller's
accomplishments include launching and managing artists, songwriters and producers who have had more than 100 number one albums and 80 number one singles in the United States and United Kingdom. Mr.
Fuller also helped launch the television show format behind, and co-executive produces, American Idol, which has consistently occupied two of the top three weekly ratings positions this season for
regularly scheduled prime time television shows in the United States, according to Nielsen Media Research. In addition to continuing to oversee the operations of 19 Entertainment and its subsidiaries,
Mr. Fuller will play a key role in planning and implementing our company's overall creative direction.
Jack
Soden and Gary Hovey, the Chief Executive Officer and Executive Vice President, respectively, of our Elvis Presley Enterprises, Inc. subsidiary, has each built a strong reputation
in his field and contributed to the preservation and enhancement of the popular public image of Elvis Presley. Mr. Soden has managed the operations of Graceland and its related properties, as well as
licensing and marketing activities, since Elvis Presley Enterprises was formed in 1981. Mr. Hovey has managed the
administration of Elvis' recorded music, music publishing, film and television interests since 1990. Messrs. Soden and Hovey will continue to oversee the operations of the Presley business.
Each
of Messrs. Fuller, Soden and Hovey has entered into a long-term employment agreement with our company. See "ManagementExecutive Officer Employment Agreements."
Globally Recognized Content.
The entertainment content we have acquired to date, including, most notably, the rights to the
name, image and likeness of Elvis Presley and the
IDOLS
television show format, has a proven history of generating recurring revenues across multiple
platforms. Elvis is the world's most iconic and the best-selling solo musical recording artist in U.S. history, having sold more than one billion albums and singles worldwide and having set records
for the most albums and singles that have been certified Gold® and Platinum® by the RIAA. In each of the past four years, Forbes Magazine has listed Elvis as the top earning
deceased celebrity. During that time, more than eleven million Elvis albums have been sold worldwide and an average of approximately 571,000 people have visited Graceland annually. Adaptations of the
IDOLS
television show format have been broadcast in over 30 countries around the world, and have set notable viewership records in the United States,
the United Kingdom, Finland, Germany, the Netherlands, Australia and New Zealand, among other markets. Every American Idol winner to date has produced a number one album or single (as measured by
Nielsen SoundScan) and winners and finalists on
IDOLS
brand shows, collectively, have had five Platinum® or equivalent and two
multi-Platinum® albums and have collectively sold over eleven million albums and singles.
Access to New Content and Acquisition Opportunities.
We believe that the combination of our management's broad network of
relationships in the entertainment industry and the array of globally recognized entertainment content we already own, provides us with a competitive advantage in accessing potential strategic
acquisitions and partnerships. In addition, we believe our management's reputation and successful track record have encouraged and will continue to encourage potential partners and sellers of content,
including those who might not have previously been willing to consider transaction opportunities, to initiate contact with us regarding partnerships and other transactions.
Established and Extensive Infrastructure.
We believe our recent acquisitions, together with the infrastructure our senior
management has built and continues to develop, will allow us to manage and enhance the value of additional companies and content we may acquire. We currently possess in-house capabilities to provide
multiple and comprehensive services designed to maximize the brand
65
sustainability
and profitability of our talent and content worldwide, including creative development, television production, music recording and publishing, royalty accounting, artist and brand
management, touring and live events promotion, licensing and merchandising, and sponsorship sales. With offices in New York, Los Angeles, Memphis, London, Paris and Hamburg, our geographic breadth
will help us manage our anticipated growth as we acquire additional assets in the future.
Our Business Strategy
We intend to leverage our strengths to pursue the growth of our business by utilizing the following strategies.
Acquire/Partner with Valuable Content.
We plan to make strategic acquisitions of, or partner or align with, individuals or
companies that control various forms of entertainment content which could offer multiple revenue opportunities across various entertainment platforms and distribution channels. In some instances, we
will seek to acquire control of, or work with partners to enhance, existing content. In other cases, we will seek transaction opportunities with entities or individuals that we believe will allow us
and them to create and develop new content.
Capitalize on Recognition of Existing Properties.
We believe the global recognition of our existing content, including the
name, image and likeness of Elvis Presley, the
IDOLS
television show format and our partnership with David Beckham, a globally recognized celebrity
athlete, and Victoria Beckham, a fashion and lifestyle personality whose career Mr. Fuller managed as a member of the Spice Girls and now manages, will provide us with numerous opportunities for
substantial growth through new and diverse projects. For example, we intend to license the "Presley" and "Graceland" names for use at Elvis-related attractions or venues in Las Vegas and other
strategic locations throughout the world, including in Asia, the Middle East and Europe.
Diversify and Broaden Revenue Opportunities.
We intend to capitalize on our existing infrastructure and experience across
various entertainment platforms and distribution channels to develop additional revenue opportunities for content we currently control or may develop or acquire in the future. We currently have
important strategic relationships with sponsors, licensees, merchandisers, promotional and other partners who enhance the consumer awareness and revenue producing potential of our content. We plan to
utilize our global capabilities for television production, music publishing, merchandising, live touring, licensing, creative development, royalty accounting, music recording and sponsorship sales to
develop revenue opportunities across various entertainment platforms and distribution channels for each of our company's artists under management and our content.
Capitalize on Technological Advancements.
Distribution models based upon actively marketing and advertising pre-packaged
content to consumers are being displaced by consumers' desire and ability to actively seek out and access content and to determine the timing and method of its consumption. As personalized channels of
distribution become more prevalent, we believe the demand for and value of popular, high-quality content will increase. While we do not intend to make significant investments in content distribution
technologies, we are positioning our company and our content to capitalize on whichever new distribution technologies prevail in the marketplace and are broadly adopted by consumers, including
broadband Internet access, satellite/digital cable television, digital video recorders, satellite radio, cellular telephones/personal digital assistants and other devices that support digitally
distributed content.
Description of Presley Business
On February 7, 2005, we acquired an 85% interest in the entities which own and/or control the commercial utilization of the name, image and likeness of Elvis
Presley, the operation of the Graceland
66
museum
and related attractions, as well as revenue derived from Elvis Presley's television specials, films and certain of his recorded musical works. We decided to launch our content-focused strategy
with the acquisition of the Presley business primarily because Elvis Presley is a global icon, the Presley business has proven itself both successful and profitable and because we believe there is
potential to significantly enhance and expand the "Elvis" presence both in the United States and throughout the world.
The
Presley business consists primarily of two components: first, intellectual property, including the licensing of the name, image, likeness and trademarks associated with Elvis
Presley, as well as other owned and/or controlled intellectual property and the collection of royalties from certain motion pictures, television specials and recorded musical works and music
compositions; and second, the operation of the Graceland museum and related attractions and retail establishments, including Elvis Presley's Heartbreak Hotel and other ancillary real estate assets.
We own co-publishing rights to approximately 650 music compositions, most of which were recorded by Elvis Presley. Chrysalis Music Publishing administers our
company's share of these compositions, along with that of one of two other co-publishers under an administration agreement. Approximately 40% of our publishing income from these compositions
originates outside the United States. The public performance rights for these compositions are administered by The American Society of Composers, Authors and Publishers and Broadcast Music, Inc., the
two largest U.S. based companies which license and distribute royalties for the non-dramatic public performances of copyrighted musical works in the United States.
We
also own rights to receive royalties from sales of certain Elvis records. Under Elvis' recording contract with RCA (now part of Sony BMG Music Entertainment), he was entitled to
receive an artist's royalty on record sales. In March 1973, Elvis sold his ongoing record royalty right for a lump sum payment from RCA on everything he had recorded up to that time. We continue to
receive royalties on sales of records Elvis recorded after March 1973 and a marketing royalty in exchange for the right to use Elvis' name, image and likeness in connection with the sale and marketing
of newly released compilation records that include recordings Elvis recorded before March 1973.
Sony
BMG Music Entertainment (as RCA's successor) generally does not have the right to license master recordings featuring Elvis' musical performances for any commercial use other than
the sale of records. We negotiate, together with Sony BMG, when requests are received for the use of these masters in a commercial setting. In addition, we retain the right to approve remixes and
edits of any of the master recordings.
We own the name, image and likeness of Elvis Presley as well as trademarks in various names and images associated with Elvis. We license to others the right to
use this intellectual property for merchandising and other commercial exploitation. In addition, we enter into licenses for the use of video and audio clips of Elvis from various motion pictures in
which he starred and the television programs which we own.
We
believe that our experience and our infrastructure for exploiting the name, image and likeness of Elvis Presley provide a strong base upon which to expand our business. We are
presently exploring various methods of expanding this business which might include purchasing additional name and likeness rights or entering into agreements to manage name and likeness rights.
67
We own the rights to two of Elvis' television specials: "68 Special" (1968); and "Aloha From Hawaii" (1973). We also own the rights to "Elvis by the Presleys," a
two-hour documentary and four-hour DVD
being produced for television, based on and including rare archival footage, home movies and photos, and interviews with Elvis, his friends and relatives, including Lisa Marie Presley and Priscilla
Presley. "Elvis by the Presleys" is expected to air on the CBS television network in the United States and on various foreign television networks in 2005.
Elvis starred in 31 feature films as an actor and two theatrically released concert documentary films. Elvis had, and we are entitled to receive, participation
royalties in 24 of these films. We have the right to receive royalties, but do not own the films themselves or control the content or distribution of such films.
In
addition, we have the right to and negotiate for revenues associated with the use of Elvis' images as extracted from these films and embodied in other media and formats.
In addition to our own merchandising efforts, our licensing division is charged with the responsibility of protecting and preserving the integrity of Elvis
Presley's image, Graceland and other related properties. We seek to accomplish this through the pursuit of appropriate commercial opportunities that advance and complement our financial strategies
while maintaining the desired branding and positioning for "Elvis" and our other properties. We currently have over 100 licensing arrangements.
Graceland Operations
Graceland
Graceland, the 13.5 acre estate which served as the primary residence of Elvis Presley from 1957 until his passing in 1977, is located in Memphis, Tennessee.
Graceland was first opened to public tours in 1982. Over the past five years, Graceland has averaged approximately 571,000 visitors per year.
We
operate Graceland under the terms of a 90-year lease with The Promenade Trust. We prepaid approximately $3.0 million of rent at closing of the acquisition of the Presley business, and
will make monthly payments of $1.00 per month during the term of the lease. We have also acquired all worldwide rights, title and interest in and to the name "Graceland," which name may be used at
additional themed locations as well as in Memphis, Tennessee.
The
focal point of the Graceland business is the mansion tour, which includes a guided walk through the living room, music room, Elvis' parents' bedroom, the dining room, kitchen, TV
room, pool room, and "jungle" den in the main house, and, behind the house, Elvis' racquetball building and his original business office. The tour includes an extensive display of Elvis' gold records
and awards, career mementos, stage costumes, jewelry, photographs and more. The tour also includes a visit to the Meditation Garden, where Elvis and members of his family have been laid to rest.
In
addition to the mansion, the Graceland operations include access to an automobile museum featuring vehicles owned and used by Elvis, the "Sincerely Elvis" museum, which features
changing exhibits of Elvis memorabilia, a movie theater showing movies starring Elvis, an aviation exhibition featuring the airplanes on which Elvis traveled while on tour, retail stores offering
Elvis themed
68
merchandise,
restaurants, a wedding chapel, ticketing and parking. We also own and operate retail stores at Graceland and produce exclusive licensed merchandise for visitors to Graceland.
Adjacent
to the Graceland real property is the Meadow Oaks Apartments, a 270-unit apartment complex that we own and operate as a result of our acquisition of the Presley business.
Adjacent to the mansion and related attractions, we have, since 1998, operated Elvis Presley's Heartbreak Hotel, which is marketed primarily to visitors to
Graceland. Elvis Presley's Heartbreak Hotel is a 128-room boutique hotel premised on the legendary hospitality and personal style for which Elvis Presley was known. In addition to the regular guest
rooms, the Heartbreak Hotel has four themed suites which provide guests with an opportunity to experience an Elvis themed lodging experience. The hotel had an average occupancy rate of approximately
80% during the year ended December 31, 2004.
Description of the Business of 19 Entertainment
On March 17, 2005, we acquired 19 Entertainment Limited and entered into a long-term employment agreement with Simon Fuller, its founder and the creative force
behind its most successful projects. In addition to continuing to oversee the operations of 19 Entertainment and its subsidiaries, Mr. Fuller will play a key role in planning and implementing our
overall creative direction.
19 Entertainment was founded in 1985 as an artist management company by Simon Fuller, who, after four years working in the record and music publishing industries,
left to independently manage the career of Paul Hardcastle, whom Mr. Fuller had originally signed to a recording contract with his then employer, Chrysalis Records. 19 Entertainment went on to
represent a number of successful singers and songwriters, including Annie Lennox and Cathy Dennis.
Mr.
Fuller was the principal architect behind the "Spice Girls" global phenomenon, including naming the group, commissioning certain writers and musicians represented by 19 Entertainment
to write music for the group, and developing sponsorship and marketing opportunities around the world. Following the release of their first single in 1996, the Spice Girls went on to sell more than 40
million albums,
generate significant corporate sponsorship deals, including a global deal with Pepsi, sell out multiple concert tours worldwide, and star in a movie produced and developed by 19 Entertainment that
generated $77.5 million in global box office sales.
Upon
recognizing the growing opportunities available to those who create and control entertainment content, Mr. Fuller changed 19 Entertainment's strategy to capture further value and
control of its entertainment properties, by strategically developing and retaining ownership in content specifically tailored for distribution across multiple entertainment platforms and to capitalize
on multiple revenue opportunities. The first property created under 19 Entertainment's new model was the television show S Club 7, a scripted drama program that followed the exploits of the seven
members of a musical group by the same name, which was originally broadcast in the United Kingdom. As the first property entirely conceived by Mr. Fuller and owned by 19 Entertainment, the S Club 7
television show, the band and its music provided 19 Entertainment with multiple revenue streams. 19 Entertainment ultimately produced four television series based on S Club 7 which were broadcast in
more than 100 countries, sold over 10 million albums and singles worldwide and had several sold out live concert tours.
69
19 Entertainment's multi-platform approach to the commercial utilization of its entertainment properties is best illustrated by the example of the
IDOLS
brand. In 1998, Mr. Fuller created what was to become the concept for "Pop Idol," a televised talent contest for musical artists that allowed the
viewing audience to participate in and ultimately select the winning performer via text messaging and telephone voting. The audience participation generates a pre-established market for the winning
artists and other finalists who 19 Entertainment then has the right to represent with respect to artist management and merchandising. In the United States and United Kingdom, 19 Entertainment also
enters into exclusive recording agreements with the winning artists and other finalists. The first television program based on this concept was the Pop Idol show, first broadcast in the United Kingdom
in 2001 and in the United States, under the name "American Idol" in 2002. The popularity of the
IDOLS
brand around the world, most notably the American
Idol series in the United States, has resulted in substantial revenue growth across multiple media platforms, in all of which 19 Entertainment retains a substantial ownership interest. For 19
Entertainment's fiscal year ended June 30, 2004, $49.5 million of revenue, representing 64% of its total revenue for that fiscal year, was generated by American Idol-related activities, including
television, sponsorship, merchandise sales, tours and recorded music.
Since
the success of the Pop Idol series in the United Kingdom, television shows based on the
IDOLS
brand have been broadcast in over 30
countries, with second runs being broadcast in Germany, France, Australia, Canada, Lebanon, Holland, Norway and South Africa, and a third series being broadcast in
Poland. The global popularity of television shows based on the
IDOLS
brand is evidenced by the following:
-
-
To
date,
IDOLS
programming has been viewed by over 100 million people and over 500 million votes have been cast worldwide.
-
-
Adaptations
of the
IDOLS
television show format have been broadcast in over 30 countries around the world, and have set
notable viewership records in the United States, the United Kingdom, Finland, Germany, the Netherlands, Australia and New Zealand, among other markets.
-
-
In
its first season in the United Kingdom, the Pop Idol series was the highest rated live entertainment show with a peak audience of 13.3 million viewers.
-
-
Over
28 million viewers tuned in and over 65 million votes were cast via telephone and text-messaging for the season finale of the third American Idol series in the United
States.
-
-
In
Germany, the locally titled Deutschland sucht den Superstar is broadcaster RTL's highest rated entertainment show since 1992.
-
-
In
the Netherlands, over a third of the entire viewing population watched the March 2003 season finale, making it the then highest rated show ever on Dutch commercial
television (excluding sporting and royal events).
Having
conceived and developed the
IDOLS
brand, Mr. Fuller recognized the need for a global record label partner and/or a global
television production and distribution partner. Mr. Fuller chose FremantleMedia Limited, the content business production arm of the RTL Group, Europe's largest television and radio broadcast company,
as 19 Entertainment's global television production and distribution partner and BMG Music Publishing Limited (now part of Sony BMG Music Entertainment), as 19 Entertainment's global record label
partner. The respective rights and obligations of FremantleMedia and 19 Entertainment are described below under "Film and Television" and the relationship with BMG is described in detail under
"Division Music/Division" below.
70
Though
19 Entertainment is a party to a variety of commercial relationships with its television and record label production and distribution partners to produce, broadcast, distribute
and finance shows based on the
IDOLS
brand, 19 Entertainment retains a substantial interest in all aspects of such shows and their multiple revenue
streams through its operating subsidiaries both in the United States and the United Kingdom. 19 Entertainment's principal operational and ownership interests are structured as follows:
-
-
19
TV Limited owns two-thirds of the
IDOLS
brand and co-produces the shows in the United States and United Kingdom with its
partner, FremantleMedia, which owns the other one-third of the
IDOLS
brand.
-
-
19
TV Limited receives certain fees and revenues relating to the sublicensing of the brand and production and marketing of the shows based on the
IDOLS
brand around the world, including licensing and
producer fees.
-
-
19
TV Limited shares a percentage of the revenues FremantleMedia derives from on-air sponsorships and sales of
IDOLS
branded
merchandise.
-
-
19
Recordings Limited has the right to sign recording contracts with the finalists from the American Idol series in the United States and the Pop Idol series in the United
Kingdom.
-
-
19
Management Limited has the right to manage the finalists.
-
-
19
Touring Limited has the right to produce
IDOLS
tours.
-
-
19
Merchandising Limited has the right to licensing and merchandising of the
IDOLS
tours and in the United States and United
Kingdom is jointly responsible for off-air sponsorship of the televised programs.
The following chart lists the percentage of overall revenue generated by 19 Entertainment and its subsidiaries, by principal business activity, for the fiscal
year ended June 30, 2004. These percentages are based on generally accepted accounting practices in the United Kingdom, reconciled to US GAAP.
Business Activity
|
|
Percent of Total Revenue
|
|
|
Film and Television
|
|
30
|
%
|
|
Music
|
|
27
|
%
|
|
Sponsorship and Merchandising
|
|
18
|
%
|
|
Touring
|
|
20
|
%
|
|
Management
|
|
5
|
%
|
|
|
|
|
|
|
Total
|
|
100
|
%
|
|
|
|
|
|
71
19
Entertainment's film and television division is an integral part of our company's strategy to capture the full multi-media potential of the entertainment properties we create and/or
control. The typical model for a 19 Entertainment television project thus far, as demonstrated by the roll out of the
IDOLS
brand and before that, S
Club 7, has been the development of a compelling music themed television show that is capable of being broadcast on a global basis. Through the initial programming, 19 Entertainment is able to
generate a significant fan base and, ultimately, build substantial ancillary revenue streams. In addition to television shows based on the
IDOLS
format,
19 Entertainment is continually developing new concepts for television projects and currently has several new television projects in various stages of production and development, in both the United
States and the United Kingdom.
Though
19 Entertainment does not actively seek to invest in, create or develop films, it has been involved in and will continue to consider the development of movies based on or
otherwise involving existing and future 19 Entertainment properties. For instance, in 1997, 19 Entertainment developed and produced the movie
Spice
World
, starring the Spice Girls, which grossed more than $77.5 million worldwide. In 2003, 19 Entertainment produced the film,
S Club Seeing Double
, based on the
popular S Club 7 television show and was the executive producer of
From
Justin to Kelly
, starring Kelly Clarkson and Justin Guarini, the winner and runner-up of the first American Idol series.
For
19 Entertainment's fiscal year ended June 30, 2004, film and television activities generated revenue of $23.5 million, the majority of which was driven by the American Idol series.
Television revenue related to the American Idol series is largely dictated by the terms of the agreements with FremantleMedia and the Fox Broadcasting Company, each as more fully described below.
19 TV Limited/FremantleMedia Agreement
19
Entertainment, through its wholly owned subsidiary, 19 TV Limited, has entered into a worldwide partnership arrangement with FremantleMedia for the production and distribution of the
IDOLS
brand,
which gives FremantleMedia the exclusive right to produce (or sublicense production) and distribute
IDOLS
programs and series throughout the world
except the United States, where 19 TV Limited co-produces the American Idol series. In the United Kingdom, the Pop Idol series airs on ITV, a popular U.K. based commercial television
channel. In the United States, the American Idol series airs on Fox Broadcasting Network, under an agreement between 19 TV Limited, FremantleMedia and Fox, as more fully described below under "Fox
Agreement."
Under
the terms of the 19 TV Limited/FremantleMedia agreement, the
IDOLS
brand, together with all domain names and trademarks relating
thereto are owned jointly by the parties, two-thirds by 19 TV Limited and one-third by FremantleMedia. In addition to its joint ownership of the
IDOLS
brand, 19 TV Limited has the right to receive certain fees and revenues relating to the sublicensing of the
IDOLS
brand and the production of television
shows based on the
IDOLS
brand and format around the world. Specifically, 19 TV Limited receives:
-
-
a
percentage of the "Format Fee," which is a percentage of the gross fees received by a local production company from a local broadcaster for production and transmission of
the
IDOLS
series;
-
-
a
percentage of a "Producer Margin," which is a percentage of FremantleMedia's profits on the production of the Pop Idol series in the United Kingdom;
-
-
a
percentage of revenues derived from distribution of
IDOLS
series and programs after a deduction of a percentage of gross
revenues and other deductions;
72
-
-
a
percentage of FremantleMedia's net revenue derived from program sponsorship and program merchandising; and
-
-
a
percentage of FremantleMedia's net revenue derived from local merchandising and management deals (outside the United States and the United Kingdom). 19 TV retains 100% of
artist management and artist merchandising income from the United States and United Kingdom.
Under the terms of the agreement among 19 TV Limited, FremantleMedia and Fox, Fox is given a perpetual and exclusive license, including the right of first
negotiation and last refusal, to broadcast any non-scripted television programs featuring the American Idol brand or based on the American Idol format, or featuring contestants who appear in their
roles as American Idol winners, intended for broadcast within the United States and its territories.
Fox
pays FremantleMedia a flat, non-auditable license fee per episodic hour, as well as a premium license fee for each hour in excess of the initial season order. These fees are used by
FremantleMedia to fund American Idol series production costs, excluding the fees of the judges and host, which are paid directly by Fox, over and above the license fees. FremantleMedia retains the
balance of the Fox license fees minus production costs, and pays 50% of the balance directly to 19 TV Limited.
In
addition to license fees, Fox also pays a significant ratings/rankings bonus depending on where the American Idol series is ranked in the Nielsen 18-49 age demographic. 19 TV Limited
and FremantleMedia share the ratings/rankings bonus 50/50, with 19 TV Limited receiving its share directly from Fox. Fox also pays an executive producer fee per episodic hour, and a format fee of a
percentage of the approved production budget, of which 19 TV Limited receives 50% and 40%, respectively.
19 Entertainment's music division primarily consists of its recorded music activities and its music publishing rights, each as more fully described below. As with
most areas of 19 Entertainment's business, the music division is largely driven by the success of the
IDOLS
brand franchise. In its fiscal year ended
June 30, 2004, 19 Entertainment's music division generated revenue of approximately $20.9 million.
19 Entertainment has the exclusive right to select the record company entitled to sign contestants on television shows based on the
IDOLS
brand to long-term recording contracts. In the United States and United Kingdom, 19 Entertainment typically options the recording rights to the
top ten or twelve
finalists of each series of each television show based on the
IDOLS
brand, and then enters into recording agreements with each of the winners and
certain finalists. In its fiscal year ended June 30, 2004, approximately 12% of the total revenue for 19 Entertainment was generated by American Idol finalists, including Ruben Studdard, Clay Aiken
and Fantasia Barrino.
19
Entertainment has a worldwide agreement with Ronagold Limited, a subsidiary of Sony BMG Music Entertainment, through which Ronagold is entitled to select the record company (which
must be a BMG group record company) in territories outside the United States and the United Kingdom which will sign the contestant-artists. With respect to contestants on the American Idol series in
the United States and the Pop Idol series in the United Kingdom, 19 Entertainment itself enters into recording agreements with the finalists and then grants an optional exclusive license to Ronagold
to select a BMG record company to handle the marketing, manufacturing and distribution of the records
73
throughout
the world. 19 Entertainment's agreement with Ronagold runs through the first four American Idol/Pop Idol series.
In
the United States, the BMG record company that licenses the winning artist and/or any of the finalists pays to the 19 record label a recoupable advance, a percentage of which is
passed along to the finalist/artist.
Outside
the United States and the United Kingdom, the designated BMG record company licenses the winning artist and/or any of the finalists directly and pays to them advances and
royalties commensurate with the terms of BMG's usual exclusive recording agreements for artists with one Platinum selling album prior to signature in the relevant country.
The music publishing division of 19 Entertainment is driven directly and indirectly by the
IDOLS
brand franchise.
19 Entertainment owns 50% of music publishing company 19 Songs Limited, with the remaining 50% owned by BMG. 19 Songs Limited owns the copyrights to an increasing number of songs developed by artists,
writers and producers managed by Native Management, which is 50% owned by one of our subsidiaries. Many of the songs are written and developed exclusively for 19 Entertainment's current
entertainment properties and projects.
Pursuant
to a publishing agreement between 19 Songs Limited and BMG Music Publishing, 19 Songs Limited assigns to BMG, for a specified period of time, all of its rights and
interest in (including all
copyrights to) its current and future compositions throughout the world in exchange for a royalty equal to all fees and royalties received by BMG in the United Kingdom from use and exploitation of the
compositions (less any taxes, commissions retained by performing rights societies and mechanical rights collection agencies and certain forms of remuneration) and a percentage of the publisher's share
of public performance fees.
BMG
has the right to purchase 19 Entertainment's interest in 19 Songs Limited beginning at the end of 2005, when the publishing agreement is scheduled to expire.
19 Entertainment's sponsorship and merchandising revenues are driven primarily by the
IDOLS
brand franchise. 19
Entertainment generated approximately $13.5 million in sponsorship and merchandising revenue for its fiscal year ended June 30, 2004. 19 Entertainment's sponsorship division works to craft
relationships between leading brands and 19 Entertainment properties. The sale of sponsorships in connection with the
IDOLS
brand is handled by a
combination of 19 Entertainment/FremantleMedia/ITV in the United Kingdom, 19 Entertainment/FremantleMedia/Fox in the United States and 19 Entertainment/FremantleMedia/local broadcaster in the rest of
the world. 19 Entertainment's staff solicits sponsors for
IDOLS
tours directly and exclusively.
Fox
and ITV have exclusive responsibility for selling on-air media on behalf of the American Idol and Pop Idol series, respectively. However, to the extent that media buyers seek any
off-air promotional tie-ins or in program identification rights, these rights can only be sold with the consent of 19 Entertainment/FremantleMedia. Major media buyers in the United States such
as Ford, Coca-Cola and AT&T Wireless/Cingular have in-program identification and off-air promotional tie-ins. For example, Coca-Cola is consumed by the judges during the program and the "green room"
is actually Coca-Cola red and stocked with Coca-Cola products; AT&T Wireless/Cingular is the telephonic voting partner; and Ford received on-screen identification and segments featuring Ford trucks.
19
Entertainment also options the merchandising rights for the top ten contestants for each American Idol program and typically signs long-term exclusive merchandising contracts with the
winner and certain runners-up. As noted above, all merchandising and licensing associated with the American
74
Idol
series is handled by FremantleMedia on a world-wide basis, though 19 Entertainment is entitled to 50% of net merchandising revenue.