Exhibit 99.1
Bulldog Develops New
Revolutionary Miniature Cargo Based Tracking System
New Product Expected to Rapidly Draw
Market Share
from Legacy Satellite Tracking Systems
Richmond, British Columbia, Canada
September 14
th
, 2004 Bulldog Technologies, Inc. (OTCBB: BLLD)
an innovative provider of wireless cargo security solutions, announced today that it is in
the late development stages of a new member of the BOSS
TM
product family. . The
Mini BOSS
TM
is a battery powered, miniature (3 x 2" x 1),
covert tracking device which can be concealed in valuable cargo and left dormant until
required. Bulldog is finalizing details for field trials of the Mini BOSS
TM
in
September, 2004.
The Mini BOSS
TM
, which
uses a combination of Assisted GPS (AGPS) and cellular tower triangulation, can provide
tracking data from inside shipping containers or cargo trailers, even when they are
located in underground parking structures or warehouses. The device can be concealed in
sensitive and valuable cargo shipments. If lost or stolen, the Mini BOSS
TM
can
provide continuous location of the goods for up to a month, providing security
professionals and law enforcement officials with the time needed to locate and recover the
shipment.
The Mini BOSS
TM
works in
conjunction with the Bulldog Security Gateway, Bulldogs Automatic Vehicle Location (AVL)
Software, to provide real time tracking and map data to the end user. The Mini
BOSS
TM
on its own, or combined with Bulldogs Road BOSS
TM
System, should significantly enhance security for Bulldog customers by giving law
enforcement officials and security professionals additional tools to break up cargo theft
rings operating in North America.*
Based on CDMA cellular technology,
the Mini BOSS
TM
will have nationwide coverage in the Untied States, and provide
fleet operators with a flexible and affordable security platform. This product will no
longer make it necessary for trucking companies to outfit complete fleets of trailers and
tractors with expensive tracking systems. With the Mini BOSS
TM
operators can
track the individual shipments they deem necessary, thus greatly reducing the number of
tracking systems and airtime required.
The Mini BOSS
TM
is also
expected by Bulldogs management to open the tracking market to new customers, such
as the shippers of valuable goods.* Companies with expensive or time sensitive shipments
can conceal a Mini BOSS
TM
at the time of packaging, and track their own goods
through the supply chain, regardless of who is transporting the goods. The Mini
BOSS
TM
cargo tracking model, low cost cellular airtime, reduced device costs
and greatly enhanced functionality, is anticipated to allow the Mini BOSS
TM
to
quickly open new tracking markets, and take market share from legacy satellite tracking
systems.*
We expect that the Mini
BOSS
TM
will have a revolutionary effect on global shipping security,*
said John Cockburn, Bulldog Technologies CEO. Thieves will no longer be able
to rest easy once they have successfully completed a theft, as the police will most likely
be knocking at their door by the time they finish unloading it. Brett Millar, former
FBI Supervisory Special Agent with over 13 years of experience working domestic and
international cargo theft rings and black market operations, and now a member of the
Bulldog Advisory Board added, The low cost and minute size of the self powered unit,
combined with the capability to track inside containers, buildings and other structures,
will revolutionize the supply chain security market and could potentially open dozens of
vertical markets for asset tracking and recovery.* Bulldog has been approached
with requests to use the technology in locating lost children, law enforcement sting
operations, and in consumer automobiles. Literally dozens of other potentially profitable
applications, are being investigated continued Cockburn.
Bulldog Technologies Inc., an
innovative provider of wireless cargo security solutions, researches, develops and
manufactures real-time, comprehensive monitoring and intrusion detection devices for use
in the cargo transportation and storage supply chain industry. Bulldog has developed the
Road BOSS
TM
(Bulldog Online Security System) for mobile cargo transported in
trailers, delivery trucks/vans, and ocean containers. The Yard BOSS
TM
is a
proprietary asset protection and security system developed for cargo containers and
trailers stored for extended periods in freight yards and facilities. The Mini
BOSS
TM
is a compact sized covert tracking device being developed for use in
loss prevention security activities and for asset visibility of high value cargo.
For further information, visit
Bulldog on the Web at
www.bulldog-tech.com
., 1-604-271-8656, info@bulldog-tech.com
-
Contact:
Aurelius Consulting
Group, Maitland, Florida
Investor
Contact:
Jeff Wadley, (407) 644-4256
Jeff@aurcg.com
http://www.runonideas.com
Legal Note on
Forward-Looking Statements
Statements in this news release,
which are not purely historical, are forward-looking statements, including any statements
regarding beliefs, plans, expectations or intentions regarding the future. Forward-looking
statements in this news release are marked by an asterisk (*) and include statements
regarding Bulldogs belief that the Mini BOSS
TM
will be adopted by law
enforcement officials and security professionals to target cargo theft, and Bulldogs
expectation that it will open the tracking market to new customers and applications, and
take market share from legacy satellite tracking systems. It is important to note that
actual outcomes and the Companys actual results could differ materially from those
in such forward-looking statements. Factors that could cause actual results to differ
materially include risks and uncertainties such as compatibility of the Companys
products with existing security procedures and protocols employed potential customers and
by law enforcement officials and security professionals, the impact of competitive
products on the sales of the Companys products, general economic conditions as they
affect the Companys prospective customers, the ability of third party manufacturers
to produce the Companys products, the Companys ability to source product
components in a timely manner, new technological developments that may allow third parties
to compromise the effectiveness of the Companys products as a theft-deterrent
system, and insufficient investor interest in the Companys securities which may
impact on the Companys ability to raise additional financing as required. Readers
should also refer to the risk disclosures outlined in the Companys registration
statement on Form SB-2 filed with the Securities and Exchange Commission on May 17, 2004
and the Companys other disclosure documents filed from time-to-time with the SEC.