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The following is an excerpt from a S-1 SEC Filing, filed by APT SYSTEMS INC on 5/23/2012.
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APT SYSTEMS INC - S-1 - 20120523 - BUSINESS

Proposed Milestones to Implement Business Operations

 

The following milestones are estimates only. The working capital requirements and the projected milestones are approximations only and subject to adjustment based on sales, costs and needs. The Company’s 12-month budget is based on minimum operations which will be completely funded by the $200,000 it intends to raise through this offering. Sales are estimated to begin in within 6 months after the completion of this offering.

 

Immediate Plan of Operation:

 

At present management will concentrate on the completion of the Registration Statement and utilize this time to also begin putting together documents outlining technical requirements, and researching existing software tools to save development time. In addition, management will be building the Company’s technical documentation library.

 

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Complete Our Public Offering:

 

The Company expects to complete its public offering within 150 days after its Registration Statement is declared effective by the Securities and Exchange Commission. It intends to concentrate all its efforts on raising capital during this period. It does not plan to begin full business operations until it completes its public offering.

 

Once it has completed its offering, the Company specific business plan for the six months thereafter is as follows:

 

Finalize Dimensional Charting Tools (3 months):

 

It is the intention to first focus in the development of dimensional stock charts for use in financial apps for smartphones and to apply for an Apple Developer billing privileges with a view to initially test their software with e-books sales delivered to the iPhone and iPad market in North America. Some initial work will have taken place on the e-book and charting tools, as current funding allows, while the Company prepares its Registration Statement and completes its public offering. Upon successful completion of its public offering, it will focus on the completion of a user-friendly charting tool for hand held devices. Presently the Company is in possession of the e-book for a stock trading strategy and will work to move it into a format acceptable for iPads and iPhones.

 

In addition to the creation of its corporate website the company will procure expertise to help optimize its services in search engines through SEO. Our reserved domain is www.aptsystemsinc.com.

 

Begin Marketing and Sales efforts:

 

The Company marketing efforts will primarily be related to assuring its product is easily found in app stores and create a smooth downloading experience. The Company has budgeted $1,500 for the initial three months of marketing efforts to be supplemented by the lists it is developing. It is believed that there will be sufficient funds remaining for additional methods of marketing if a suitable opportunity presents itself.

 

Once the app is live and the company has begun initial SEO work and internet marketing, it is believed sales will be supported through the app stores and company website. The website will be set up to record all visitors automatically and billing will be handled by Apple’s extensive billing backend. This system will allow the company minimize staff, maintain efficient delivery of products, and keep records for both accounting and marketing.

 

Successful implementation of the company business strategy depends on factors specific to the internet, regulations regarding equities trading, app development licenses and the hand held device industry and numerous other factors that may be beyond its control. Adverse changes in the following factors could undermine its business strategy and have a material adverse effect on its business, its financial condition, and results of operations and cash flow:

 

· the competitive environment in the app sector that may force the Company to reduce prices below the optimal desired pricing level or increase promotional spending;
· the ability to anticipate changes in consumer preferences and to meet customers’ needs for trading products in a timely cost effective manner; and
· the ability to establish, maintain and eventually grow market share in a competitive environment.

 

For delivery of company information globally, geopolitical changes, changes in trading regulations, currency fluctuations, natural disasters, pandemics and other factors beyond its control may increase the cost of items it purchases, create communication issues or render product delivery difficult which could have a material adverse effect on its sales and profitability.

 

Based on raising $200,000 from our offering, the Company has budgeted for the following items over the 12 months after we receive funding:

 

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The following criteria for the milestones are based on “estimates” derived from research and marketing data accumulated and or purchased by company directors. The Company will require the funding from its offering in order to fully implement its business plan. The following table outlines how it plans to use the proceeds from the offering.

 

Category   Planned Expenditures Over
The Next 12 Months
 
Programming Contracts   $ 12,000  
Hardware & Licenses   $ 6,500  
Base Charting Software   $ 10,000  
Real Time Data Feed   $ 11,000  
Salaries   $ 97,000  
Office & Administration   $ 2,250  
Travel & Marketing   $ 8,000  
Accounting, Auditing & Legal   $ 50,000  
Working Capital   $ 3,250  
TOTAL PROCEEDS TO COMPANY   $ 200,000  

 

These amounts may be adjusted based upon sales and revenue.

 

Note: App stores provide a retail connection for consumers to purchase e-books in a PDF format. The amount of sales is expected to be nominal but undertaken for the experience in creating a relationship with firstly Apple Inc. and then other smartphone providers.

 

Concurrent Developments (0-12 months)

 

Future Trends use E-Books as a method for Training:

 

Future product considerations revolve around enhanced or animated e-books. Consumers have confirmed they enjoy e-books for their convenience and accessibility but they are similar in format to the traditional book. As animation is added to traditional images such as charts, this same technology can be applied to e-books to animate the content to better engage the reader. It is hoped the learning experience will be enriched and the lessons learned more thoroughly. It is believed customers will soon demand interactive books that provide a much better, more informed educational experience and replace standard training techniques.

 

Results of operations

 

From Inception on October 29, 2010 to January 31, 2012    

 

As of the date of this prospectus, the Company has yet to generate any revenues from our business operations.

 

The Company loss since inception is $15,467. It has not started its proposed business operations and it has no plans to do so until this offering is completed. To the extent that it is able and if market conditions allow, it is expected to begin operations 45 days after completing this offering.

 

Liquidity and capital resources

 

In October and November of 2011, Joseph Gagnon, Carl Hussey and Glenda Dowie participated with others in the company initial funding of $15,520 through the sale of common stock. Those 7,504,000 shares are not being registered pursuant to this registration statement.

 

As of January 31, 2012, we had cash or cash equivalents of $39,068. As of January 31, 2011, we had cash or cash equivalents of $-0-.

 

Net cash used for operating activities was $32,732 for the year ended January 31, 2012. For the period from October 29, 2010 (inception) through January 31, 2011 it was $-0-. For the period from October 29, 2010 (inception) through January 31, 2012, it was $32,732.

 

Cash flows from investing activities was $-0- from our inception on October 29, 2010 through January 31, 2012.

 

Cash flows provided by financing activities was $39,068 for the year ended January 31, 2012. For the period from October 29, 2010 through January 31, 2011, it was $-0-. Net cash used for financing activities from October 29, 2010 through January 31, 2012 was $39,068.

 

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As of January 31, 2012, its total assets were $56,808 and its total liabilities were $475 in accounts payable.

 

Limited operating history; need for additional capital

 

There is no historical financial information about the Company upon which to base an evaluation of its performance. It is in start-up/development stage operations and has not generated any revenues. The Company cannot guarantee it will be successful in its business operations. Its business is subject to risks inherent in the establishment of a new business enterprise, including limited financial and managerial resources, lack of managerial experience and possible cost overruns due to price and cost increases in services and products.

There is no assurance that future financing will be available to the Company on acceptable terms or at all. If financing is not available on satisfactory terms, it may be unable to continue, develop or expand its operations. Equity financing could result in additional dilution to existing stockholders.

 

Off-Balance Sheet Arrangements

 

The Company does not have any off-balance sheet arrangements that have or are reasonably likely to have a current or future effect on its financial condition, changes in financial condition, revenues or expenses, results of operations, liquidity, capital expenditures or capital resources that is material to investors.

 

Revenue Recognition

 

The Company records revenue on the accrual basis when all goods and services have been performed and delivered, the amounts are readily determinable, and collection is reasonably assured.  The Company has not generated any revenue since its inception.

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