Exhibit 99.3



Superior Financial Corp. Announces New Board Members



LITTLE ROCK, Ark.--(BUSINESS WIRE)--Feb. 6, 2003--Superior
Financial Corp. (NASDAQ:SUFI), C. Stanley Bailey, Chairman and CEO of
Superior Financial Corp., announced that H. Baker Kurrus and Terry A.
Elliott have been elected members of Superior Financial Corp.'s Board
of Directors. Kurrus and Elliott will also serve as directors of
Superior Bank.


Kurrus is Executive Vice President and General Counsel for The
Winrock Group, Inc., Little Rock, Arkansas, a business holding and
management company with interests in automobiles, real estate and
related investments. A graduate of the University of Arkansas,
Fayetteville, Arkansas, he earned his juris doctorate from Harvard Law
School, Cambridge, Massachusetts.


Kurrus serves as Council Attorney and Executive Board Member of
the Boy Scouts of America Quapaw Council and Board Member of the
Little Rock School Board and Arkansas Heart Association.


Elliott is Chief Financial Officer and member of the Board of
Directors of Safe Foods Corporation, North Little Rock, Arkansas. Safe
Foods is a commercialization partner for food safety technology
developed by the University of Arkansas for Medical Sciences, Little
Rock, Arkansas. He holds an undergraduate degree in accounting from
Texas A&M University, College Station, Texas and is a Certified Public
Accountant.


Elliott recently joined the Board of Directors of USA Truck, Inc.,
Van Buren, Arkansas, a publicly held truckload motor carrier.


States Bailey, "We are pleased to have these two gentlemen of such
business experience and community stature elected to the company's
Board of Directors. Their contributing areas of expertise complement
our current board."


Superior Financial Corp. is the holding company of Superior Bank.
Superior Bank is a $1.7 billion federal savings bank operating 58 full
service branch and loan production offices in Arkansas and Oklahoma.
The bank has three active subsidiaries - Superior Financial Services,
Inc., providing discount brokerage and full service investment
advisory services, Southwest Protective Life Insurance Company and
Superior Finance Company, a consumer finance operation. Superior
Financial Corp. stock is traded on the NASDAQ National Market under
the symbol SUFI.


Pursuant to the Safe Harbor provisions of Private Securities
Litigation Reform Act of 1995, the reader is cautioned that this
announcement contains "forward looking statements" regarding
Superior's future performance which are subject to risks and
uncertainties that could cause actual results to differ materially
from those expressed or implied by such statements.


CONTACT: Superior Financial Corp.



C. Stanley Bailey, 501/324-7240

www.superiorfinancialcorp.com