ITEM 10. DIRECTORS AND EXECUTIVE OFFICERS OF THE REGISTRANT.



The following table sets forth information concerning our executive
officers, directors and other key personnel.






                         Age    Position
                         ---    --------
Jack B. Binion           63     Chairman of the Board of Directors, Chief Executive Officer and Secretary.

Peri Howard              39     Vice Chairperson of the Board of Directors.

Leslie Kenny             44     Director

Joseph J. Canfora        40     President

Kirk C. Saylor           43     Senior Vice President, Treasurer and Chief Financial Officer.

Roger Wagner             52     Senior Vice President and Chief Operating Officer.

Gary Border              48     Senior Vice President - Marketing.

David Carroll            45     Senior Vice President - Human Resources.

Floyd Hannon             58     Senior Vice President - Government Affairs

J. Lawrence Lepinski     53     Senior Vice President - General Manager of Horseshoe Bossier City.

Bob McQueen              46     Senior Vice President - General Manager of Horseshoe Tunica.

David Fendrick           51     General Manager of Empress Joliet

Rick Mazer               45     General Manager of Empress Hammond

Jon Wolfe                32     Vice President - Chief Information Officer.

John Moran               36     Vice President - Database Marketing and Analysis.









Mr. Binion has served as Chairman of the Board, Chief Executive Officer
and Secretary of the Company since formation in April 1999. Prior thereto, Mr.
Binion served as the Chief Executive Officer of Horseshoe Gaming, Inc. ("HGI",
the former manager of Horseshoe Gaming, L.L.C.) since inception in December 1992
and as Chief Executive Officer of the general partner of NGCP since immediately
prior to the Roll-Up Transaction. Mr. Binion also served as the Chief Executive
Officer of the general partner of RPG and NGCP, the entity that operates
Horseshoe Tunica and Horseshoe Bossier City, from its inception in May 1993
until it merged into HGI in the Roll-Up Transaction. From 1964 to July 1998, Mr.
Binion was the President and Chief Executive Officer of the Horseshoe Club,
which owns and operates Binion's Horseshoe Casino in Las Vegas, Nevada.


Ms. Howard has been our Vice-Chairperson of the board of directors since
its inception in April 1999 and previously served as a director of HGI since
January 1997. Ms. Howard has served in various capacities with Horseshoe Tunica
since 1995. Ms. Howard is the daughter of Mr. Binion's wife.


Ms. Kenny has been one of the Company's directors since its inception in
April 1999 and previously served as director of HGI since September 1998. Ms.
Kenny has been self-employed as a manicurist since 1983. Ms. Kenny is the
daughter of Mr. Binion's wife.


Mr. Canfora has been the Company's President since December 1, 1999.
Prior thereto, he served as the President of Empress Entertainment, Inc.,
Empress Hammond and Empress Joliet from June 1997 through November 1999. Mr.
Canfora was the President of Midwest Operations for Stations Casinos, Inc. from
1992 through June 1997.



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Mr. Saylor has been our Senior Vice President and Chief Financial
Officer since the Company's formation in April 1999. Prior thereto, he served as
Vice President and Chief Accounting Officer of HGI since November 1998. He has
also served as the Company's Chief Financial Officer since August 1, 1998. From
November 1995 to November 1998, Mr. Saylor served as HGI's Corporate Controller.
From October 1994 to November 1995, Mr. Saylor served as Vice President and
Chief Financial Officer of Lone Star Casino Corp. in Las Vegas.


Mr. Wagner has been our Senior Vice President and Chief Operating
Officer since the Company's formation in April 1999. Prior thereto, he served in
the same capacity with HGI since November 1998. From October 1996 to March 1998,
Mr. Wagner served as President of the development company for Trump Hotel and
Casino Resorts in Atlantic City, New Jersey. Prior thereto, Mr. Wagner served as
President and Chief Operating Officer of Trump Castle Casino in Atlantic City,
New Jersey since January 1991.


Mr. Border has been the Company's Senior Vice President - Marketing
since the Company's formation in April 1999. Prior thereto, he served in the
same capacity with HGI since July 1996. Since 1987, Mr. Border served as
President and founder of Marketing Results, Inc. Mr. Border resigned from his
position as Senior Vice President - Marketing effective March 31, 2000.


Mr. Carroll has been the Company's Senior Vice President - Human
Resources since the Company's formation in April 1999. Prior thereto, he served
in the same capacity with HGI since November 1998. From August 1997 to November
1998, Mr. Carroll was Vice President - Human Resources of HGI. From September
1993 to November 1998, Mr. Carroll was Director of Human Resources for Harrah's
Casino in Shreveport, Louisiana.


Mr. Hannon has been the Company's Senior Vice President - Government
Affairs since the Company's formation in April 1999. Prior thereto, he served in
the same capacity with HGI since July 1999. From November 1993 to June 1999, Mr.
Hannon served as Deputy Director of the Indiana Gaming Commission.


Mr. Lepinski has been Senior Vice President and General Manager of the
Horseshoe Bossier City since September 1995. Prior thereto, Mr. Lepinski served
as General Manager of Bally's Saloon and Gambling Hall in Tunica, Mississippi
since August 1993.


Mr. McQueen has been Senior Vice President and General Manager of the
Horseshoe Tunica since July 1996 and prior to that as Vice President of Casino
Operations for Horseshoe Tunica since June 1994.


Mr. Fendrick has been General Manager of the Empress Joliet since August
1997. Prior thereto, Mr. Fendrick served as Vice President and General Manager
of Station Casino in Kansas City, Missouri from December 1994 the March 1997.


Mr. Mazer has been General Manager of the Empress Hammond since February
1996. Prior thereto, Mr. Mazer served as Director of Marketing and Advertising
for Empress Joliet from October 1995 to February 1996. Prior to joining the
Empress, Mr. Mazer was Vice President of Marketing for Par-A-Dice Riverboat
Casino in Peoria, Illinois from 1993 through 1995.


Mr. Wolfe has been the Company's Vice President and Chief Information
Officer since the Company's formation in April 1999. Prior thereto, he served in
the same capacity with HGI since October 1998. From October 1995 to October
1998, Mr. Wolfe was Director of Information



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Systems for HGI. From July 1994 to October 1995 Mr. Wolfe was Director of
Information Systems for Horseshoe Tunica.


Mr. Moran has been the Company's Vice President - Database Marketing and
Analysis since the Company's formation in April 1999. Prior thereto, he served
in the same capacity with HGI since November 1998. From December 1996 to
November 1998 Mr. Moran was Director of Club Operations and Analysis for HGI.
From September 1995 to December 1996 Mr. Moran was Director of Club Operations
and Analysis for the Horseshoe Club and from February 1987 to September 1995 was
Director of Marketing Operations for the Claridge Casino and Hotel.