BUSINESS
OVERVIEW
Terayon develops, markets and sells cable modem systems that enable cable
operators to cost-effectively deploy reliable two-way broadband access
services. The Company's TeraComm system is designed to allow cable operators to
minimize time-consuming and costly network infrastructure upgrades, achieve
reduced time to market and provide a wide range of service levels to
residential and commercial end users. Cable operators using the TeraComm system
are able to provide additional revenue-generating services to end users,
enabling cable operators to compete effectively in the emerging market for
broadband access services.
The Company's TeraComm system, comprised of the TeraPro cable modem, the
TeraLink 1000 Master Controller, the TeraLink Gateway and the TeraView Element
Management and Provisioning Software, is based on Terayon's S-CDMA technology.
S-CDMA enables reliable two-way broadband communications over both pure coaxial
and HFC cable infrastructure by maximizing resistance to noise that interferes
with data transmissions over previously unusable frequency spectrum.
INDUSTRY BACKGROUND
DEMAND FOR BROADBAND ACCESS
In recent years, the volume of bandwidth intensive data, voice and video
traffic across the Internet, corporate intranets and other public networks has
increased dramatically. This demand has been driven by the proliferation of
residential and commercial computer users that are accessing networks in a
variety of applications, including communications via the Internet, electronic
commerce and telecommuting. These applications often require the transmission
of large, multimedia-intensive files. IDC estimates that the number of Internet
users will increase from approximately 69 million at the end of 1997 to
approximately 320 million by the end of 2002. IDC also estimates that the
number of home office households will increase from approximately 35 million at
the end of 1997 to approximately 50 million by the end of 2002.
Despite significant advances in the performance of computer processors and
data backbone networks, high speed data transmission has been limited by the
existing local access network infrastructure (the local loop), which is not
optimized for distribution of data-intensive multimedia content. Users of dial-
up analog modems with maximum data rates of only 28.8 Kbps to 56 Kbps often
experience frustration, as they encounter frequent and lengthy delays or
complete failures in transmission. In response to the growing demand for
increased bandwidth, the communications industry has begun to deploy new
broadband access technologies that can deliver megabit per second ("Mbps") or
better performance to end users.
ADVANTAGES OF CABLE MODEMS OVER ALTERNATIVE BROADBAND ACCESS TECHNOLOGIES
As residential and commercial demand for faster Internet access continues to
grow, particularly for applications such as streaming audio and video, IP
telephony and interactive two-way video, service providers are investing in
enabling infrastructure and technologies. Various technologies have emerged to
address the need for broadband access. The leading technologies include ISDN,
ADSL and xDSL technologies being marketed by telecommunications companies, and
cable infrastructure technologies such as cable modems being marketed by cable
operators. These digital technologies offer substantial performance increases
over traditional analog 56 Kbps dial-up modem technologies.
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The following chart depicts the maximum available throughput of various
broadband access technologies:
COMPARISON OF ALTERNATIVE BROADBAND TECHNOLOGIES
MAXIMUM
AVAILABLE THROUGHPUT
------------------------
TECHNOLOGY DESCRIPTION DOWNSTREAM UPSTREAM
----------------------------------------------------------------------------
Cable Modems High speed digital technology over 27.0 to 36.0 2.0 to 14.0
HFC and pure coaxial systems Mbps Mbps
----------------------------------------------------------------------------
ADSL High speed digital technology over 1.5 to 6.1 640 Kbps
existing copper wire Mbps
----------------------------------------------------------------------------
ISDN High speed digital technology over 128 Kbps 128 Kbps
existing copper wire
----------------------------------------------------------------------------
Dial-up Digital-to-analog conversion 56 Kbps 33 Kbps
Analog Access utilizing existing copper wire
----------------------------------------------------------------------------
Of the digital technologies, cable modems currently provide the highest
available two-way transmission speeds and their "always on" availability
eliminates the tedious and unreliable dial-up process of other technologies.
The existing cable infrastructure offers other important advantages over
alternative broadband architectures. Currently, the cable infrastructure passes
over 95% of homes in the United States and a large number of small businesses.
In addition, the cable infrastructure has the capacity to offer a wide range of
broadband services, such as digital TV, Internet access and IP telephony. Many
cable operators have recognized the need to expand beyond broadcast and video
TV services to diversify their business and remain competitive. A growing
number of cable operators have already expanded their business to include data-
over-cable services through affiliations with service providers such as @Home
and Road Runner, and several cable operators are exploring voice-over-cable
services as well. Kinetic Strategies Inc. estimates that over 200,000 North
American homes currently have data-over-cable services.
LIMITATIONS OF EXISTING CABLE INFRASTRUCTURE
Most cable networks were designed to provide one-way video broadcast from the
cable headend to subscribers. Data-over-cable and other two-way services
require cable operators to provide an upstream return path from subscribers to
the headend. Noise interferes with upstream signal transmissions, potentially
resulting in corrupted information or service outages. Common noise problems
are (i) "ingress noise," a relatively constant level of interference resulting
from home appliances and consumer electronics leaking noise into the cable
system through imperfections in the cable plant, such as faulty connections or
cracked cable shielding and (ii) "impulse noise," which is transient,
unpredictable interference that results from home appliances switching on and
off. Noise is a particular problem in the upstream return path because each
home's noise is aggregated into the headend. In addition, the 5 to 42 MHz
frequency spectrum reserved for subscriber-to-headend transmissions is highly
susceptible to ingress and impulse noise.
CABLE OPERATOR OBJECTIVES IN DEPLOYING BROADBAND ACCESS SERVICES
In order to successfully exploit the opportunities offered by the increasing
demand for broadband access, cable operators face a number of challenges.
Cost-effectively manage system noise. Cable modems based on current-
generation TDMA technologies typically require a Signal-to-Noise Ratio ("SNR")
of 20dB or better for reliable operation. To respond to ingress noise, cable
operators using cable modems based on TDMA often must upgrade their networks to
an HFC architecture. An upgrade to an HFC system includes replacing a
substantial portion
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of the existing coaxial network with optical fiber, replacing the headend
transmission equipment with optical transmission systems and providing
additional interface layers between the optical fiber and the coaxial
connection into the home.
To further address ingress noise and attempt to prevent impulse noise
interference, cable operators must often completely rebuild their HFC network.
This entails dividing the network into smaller segments, to isolate noise and
therefore limit the aggregate noise arriving at the headend, as well as
replacing coaxial drops in the homes of subscribers for data services and
placing filters on non-subscriber homes. In addition, many TDMA-based systems
employ a frequency-agile scheme where the transmission system will shift
transmission to a pre-reserved backup channel if the primary channel is
affected by a noise event. Despite these expenditures, cable operators using
TDMA may still be required to increase routine maintenance procedures in order
to provide reliable service and to restrict two-way services to a limited
portion of the 5 to 42 MHz frequency spectrum where noise events are less
likely to occur. To reduce these costs and improve the quality of their
service, cable operators require new upstream transmission technologies that
address both ingress and impulse noise.
Minimize network capital equipment costs. Noise levels are directly related
to the number of homes passed by a network, regardless of the number of
subscribers on such network. As a result, the number of homes that can be
supported by a single TDMA-based cable modem headend is limited, even in the
early phase of deployment, when the number of subscribers may be very small.
Cable operators using TDMA technology are often required to deploy a large
number of headends to create a large service area "footprint." Minimizing
initial investments and attaining "pay-as-you-go" capability that allows
revenues to support incremental investment are vital to the ability of cable
operators to enter the broadband access market.
Time to market. As telecommunications operators move quickly to offer
broadband services, the Company believes that a cable operator's success in a
particular geographic market will be determined by being first to market with
broadband access services. Therefore, the Company believes that cable
operators will need the ability to accelerate cable modem deployments in order
to enhance their competitive position.
Ability to offer tiered services. The Company believes that cable operators
can benefit from having a network capable of offering tiered services that
allow them to maximize revenue from bandwidth allocated to those services. For
example, a residential end user who only utilizes e-mail or Internet access
may only be willing to pay a small premium over the cost of a dial-up
connection, while commercial end users may be willing to pay a substantial
premium for guaranteed bandwidth. In order to offer multiple tiers of service
with varied access speeds and priority connections, cable operators need the
ability to assign a portion of shared bandwidth to individual end users.
To meet these challenges, cable operators require a highly reliable
broadband access solution that can be deployed rapidly at low initial costs,
that enables cable operators to maximize revenues from available bandwidth
capacity, and that scales as the number of broadband access subscribers
increases.
THE TERAYON SOLUTION
The Company's TeraComm system is designed to enable cable operators to
minimize time-consuming and costly network infrastructure upgrades, achieve
reduced time to market and provide a wide range of service levels to
residential and commercial end users. Cable operators using the TeraComm
system are able to provide additional revenue-generating services to end
users, enabling cable operators to compete effectively in the emerging market
for broadband access services. The Company's system is based on its spread-
spectrum technology, S-CDMA, which offers cable operators the following
advantages:
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Minimize cable infrastructure upgrades. Terayon's S-CDMA technology operates
at extremely low SNRs, which enables Terayon's cable modems to be deployed on
pure coaxial or HFC-upgraded systems, with minimal system upgrades. TDMA-based
systems, which demand higher SNRs for operation, often require costly system
upgrades or complete rebuilds to high quality HFC in order to support
comparable broadband access services.
Reduce time to market. Activating two-way transmission by installing the
TeraComm system does not require the time-consuming network upgrades or
rebuilds usually required to support TDMA-based transmission equipment. As a
result, cable operators can accelerate cable modem deployment and reduce their
time to market with broadband access services, thereby enhancing their
competitive position.
Minimize initial headend capital equipment costs. By deploying the TeraComm
system, cable operators can minimize the initial capital expense for headend
equipment. The noise-resistant properties of S-CDMA allow more cable segments
to be aggregated to form a single shared upstream channel. These properties
provide cable operators with a cost-effective solution during initial stages
of deployment even with a limited number of users. As the number of users
increases, additional Terayon equipment can be installed for a smooth
transition to a larger-scale network. For large deployments, the routed
architecture of Terayon's system will support a large number of headends,
enabling cable operators to effectively manage thousands of subscribers as a
single IP network with multiple logical sub-networks. In contrast, TDMA-based
systems only support a smaller number of homes passed per headend due to
susceptibility to noise-related service problems.
Increase signal transmission reliability. Cable operators who plan to offer
broadband access services must demonstrate the ability to provide reliable and
continuous service. S-CDMA enables cable operators to maintain signal
transmission even in high noise environments. Further, S-CDMA's rate-adaptive
response to sudden changes in plant conditions prevents even short service
outages, unlike alternative systems that utilize a frequency-agile scheme,
which can result in a loss of service.
Maximize spectrum usage. The TeraComm system is designed to operate
effectively in the lowest frequency ranges of the upstream spectrum, where
noise is too severe to allow the operation of TDMA-based systems. As a result,
cable operators who employ the TeraComm system can utilize more of the
existing upstream bandwidth than alternative broadband access technologies.
Generate additional revenue through tiered services. The high capacity and
dynamic bandwidth management capabilities of the TeraComm system are designed
to enable cable operators to offer a wide range of services at tiered prices.
Cable operators can emulate high margin commercial-service offerings such as
T-1, frame-relay and leased lines in the same network as lower margin,
residential, Internet access.
Reduce ongoing cable infrastructure maintenance costs. Cable operators
utilizing the TeraComm system can capitalize on S-CDMA's noise-resistant
properties, which enable cable operators to operate plants in a wide range of
conditions, thus reducing on-going maintenance costs and minimizing service
problems. For example, while all cable operators monitor their networks on a
regular basis, cable operators using TDMA-based systems are generally required
to take more frequent corrective action than cable operators using S-CDMA-
based systems to prevent normal "wear and tear" on the cable system from
impacting service.
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STRATEGY
The Company's objective is to be the leading provider of cable modem systems
to cable operators seeking to provide broadband access services to residential
and commercial end users. Key elements of the Company's strategy are as
follows:
Supply leading cable operators worldwide. The Company's initial target
market is the ten largest cable companies in each major geographic area. In
most markets, a small number of large cable operators often provide services
to a majority of subscribers in a specific region and thus influence the
purchase decisions of smaller cable operators. In the United States, ten cable
operators together own and operate facilities passing approximately 74% of
total homes passed. To date, three of the largest North American cable
operators are deploying the TeraComm system commercially.
Establish relationships with industry leaders. The Company seeks to provide
cable operators with a complete broadband access solution by establishing
relationships with networking companies, systems integrators and other
industry leaders. For example, the Company has a co-development agreement with
Cisco to create an integrated headend solution. Additionally, the Company and
@Home have integrated the Company's products with @Home's service. The Company
will continue to pursue strategic relationships to expand the capabilities of
its system.
Expand worldwide distribution channels. The Company intends to continue to
increase its direct sales efforts and to establish strategic relationships
with leading distributors worldwide. The Company's distribution strategy is to
customize its sales and distribution efforts to address the specific needs of
each market. For example, the Company has an agreement with Sumitomo, through
its subsidiary Crossbeam Networks Corporation ("Crossbeam"), to distribute the
Company's products in Japan. In Latin America, Europe and other parts of Asia
the Company has appointed local distributors with expertise in their specific
geographic regions. In the United States, the Company has begun to establish
distribution relationships to provide broadband access solutions to smaller
cable operators.
Provide superior customer service and support. The Company believes that its
ability to provide consistent high quality service and support will be a key
factor in attracting and retaining customers. In addition to assigning a field
applications engineer to each customer account, the Company provides its
customers with technical support and training through customer support
representatives and representatives of distributors. The Company provides
service and support to its customers 24 hours a day, 7 days a week.
Adopt and advocate industry standards. The rapidly evolving market in which
the Company participates has recently adopted DOCSIS for cable modem
standards, and the industry has commenced discussion of a next-generation
cable modem standard, DOCSIS 2.0. The Company is developing a next-generation
product, known as the UCM, which is intended to offer a mode of operation
compliant with DOCSIS. The Company is actively participating in industry
standard-setting efforts and intends to work with the MCNS consortium to
incorporate S-CDMA into the DOCSIS 2.0 standard.
Leverage S-CDMA technology. The Company believes that its S-CDMA technology
provides significant advantages over alternative broadband access
technologies. The Company's team of engineers has extensive experience in many
areas of broadband access system design, including communication systems,
ASICs, data networking, RF, software and hardware. The Company intends to
leverage these engineering capabilities to expand the features and
functionality of its S-CDMA technology, and to apply S-CDMA to additional
applications such as IP telephony, wireless communications and LMDS.
TECHNOLOGY
Terayon's products are based on the Company's S-CDMA technology. S-CDMA is
integrated into a single ASIC chip, which implements the physical ("PHY")
layer and media access control ("MAC") layer
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communication protocols in the TeraComm system. S-CDMA is the primary
differentiator between Terayon's cable modems and those of competitors who use
TDMA-based technology for the PHY and MAC layer protocols. S-CDMA is designed
to maximize resistance to noise, optimize use of network capacity and provide
cable operators with multiple revenue streams through the ability to offer
multiple Quality of Service levels.
Maximum noise resistance through spread spectrum and rate adaptive
technologies. S-CDMA, like asynchronous Code Division Multiple Access ("CDMA")
commonly used in mobile communications, is a form of spread spectrum
technology. Spread spectrum technology was originally designed for use by the
military to provide reliable and secure communications in harsh RF
environments. The RF environment is subject to a variety of noise sources that
can interfere with the transmission of data. In spread spectrum systems, data
is transmitted by spreading the information across a range of frequencies and
across a period of time, allowing sufficient information reception for the
data to be reconstructed by the receiver. Data is encoded by transmitters in
unique spreading codes that allow multiple data streams to be received and
decoded by the receiver simultaneously. Therefore, noise events that are
typically specific to a particular frequency or a period of time do not
significantly interfere with transmission
In addition to spread spectrum, S-CDMA incorporates other techniques,
including forward error correction and interleaving, that further enhance the
ability of S-CDMA to resist impulse and ingress noise. In extremely harsh
noise environments, S-CDMA incorporates a rate adaptive mode of operation that
changes modulation schemes, reducing capacity, but allowing continued reliable
transmission. This combination of techniques enables S-CDMA-based systems to
operate in SNR environments as low as 13dB at full capacity, and as low as -
13dB in rate adaptive mode.
Optimal capacity utilization through synchronization. In asynchronous CDMA
systems, codes arriving at the receiver are unaligned. This causes mutual
interference between the codes, which forces the use of lower order modulation
schemes resulting in significantly reduced data capacity. S-CDMA minimizes
mutual interference by ensuring that codes are synchronized with each other
through ranging, power management and adaptive equalization. The process of
ranging guarantees time alignment by ensuring all codes arrive at the receiver
at the same time. Power management and adaptive equalization compensate for
variables such as temperature and changes in network topology. These
techniques allow S-CDMA to utilize higher order modulation schemes providing a
capacity of 14 Mbps in a 5 MHz channel in both the upstream and downstream
paths. This 14 Mbps capacity is divided into 144 data streams, each of which
is represented by a unique S-CDMA spreading code.
Efficient bandwidth management for multiple levels of Quality of
Service. The TeraComm system segments each 14 Mbps upstream and downstream
channel into 128 user data streams and 16 management and control data streams.
Separating user data from management and control ensures high channel
efficiency under heavy channel loading. Each of the 128 user data streams has
a continuous data payload capacity of 64 Kbps. The bandwidth manager software
residing in the system headend allocates data streams to cable modems
individually or in groups. Data streams can also be assigned on a permanent
basis, or can be multiplexed among multiple modems based on a fairness
algorithm in the bandwidth manager. This capability allows the TeraComm system
to provide a variety of Quality of Service levels. Constant Bit Rate ("CBR")
services can be provisioned in increments of 64 Kbps by continuous assignment
of data streams to a TeraPro cable modem. As a result, services such as leased
lines and T-1 circuits can be emulated. Unspecified Bit Rate ("UBR") services
can be supported by allowing modems to contend for data streams on an "as
requested" basis. Because all access requests and grants are communicated
through management streams, the impact on channel efficiency is minimized as
more modems contend for bandwidth. Both CBR and UBR services can co-exist on a
single channel enabling a cable operator to create multiple service levels and
maximize revenue from the available bandwidth capacity.
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PRODUCTS
CURRENT PRODUCTS
The Company's TeraComm system enables cable operators to cost-effectively
deploy reliable two-way broadband access services. The TeraComm system is
comprised of the TeraPro cable modem, the TeraLink 1000 Master Controller, the
TeraLink Gateway and the TeraView Element Management and Provisioning
Software.
The following diagram illustrates the TeraComm system:
[Diagram of the components of the TeraComm system]
THE TERACOMM SYSTEM
TeraPro Cable Modem. The TeraPro cable modem is a data communications device
installed in a subscriber's home or business. The TeraPro cable modem connects
to the subscriber's PC via a standard 10BaseT Ethernet connector and to the
cable network via a standard coaxial cable connector. The TeraPro cable modem
automatically configures itself without user intervention, thus minimizing
modem installation time. In addition, the configuration software for the
TeraPro cable modem is downloaded remotely, allowing centralized software
upgrades directly from the headend management system.
The TeraPro cable modem delivers full two-way communication over the cable
network, with data rates of up to 14 Mbps per 5 MHz channel in both the
upstream and the downstream direction. The TeraPro cable modem operates at
full capacity at an SNR as low as 13 dB, and gradually adjusts throughput to
provide transmission at an SNR as low as -13 dB. This feature will permit the
TeraPro cable modem to operate across any portion of the 5 to 42 MHz upstream
RF spectrum.
TeraLink 1000 Master Controller. The TeraLink 1000 Master Controller is a
data channel controller and multiplexer located at the cable headend system or
distribution hub. The TeraLink 1000 Master Controller provides control,
management and data transport functions for TeraPro cable modems connected to
the cable network. It offers dynamic bandwidth management, high-speed traffic
concentration, access control to data networking resources, and data service
quality and integrity.
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The TeraLink 1000 Master Controller is a single channel, rack-mountable
controller that supports up to 2,000 cable modems per channel. Additional
TeraLink 1000 Master Controllers can be added to scale service as performance
and subscriber needs grow. The TeraLink 1000 Master Controller, with the
TeraLink Gateway, provides a 100 BaseT interface for direct connectivity to a
private backbone or any vendor's router or switch. Alternatively, the TeraLink
1000 Master Controller, with its built-in ATM OC-3 interface, can be connected
via an ATM switch, or directly to Cisco's 7500 series routers.
TeraLink Gateway. The TeraLink Gateway is a rack-mountable edge concentrator
providing end-user clients with broadband access to a remote IP backbone
(e.g., Internet) as well as efficient communication between modems. The
TeraLink Gateway includes an ATM OC-3 interface for connectivity to up to two
TeraLink 1000 Master Controllers or an ATM switch. It also provides a 10/100
BaseT Ethernet/Fast Ethernet auto-sense interface to a headend backbone or any
IP router including the Cisco Universal Broadband Router. The TeraLink Gateway
also includes a separate 10 BaseT interface, which may be connected to a
separate management network or the headend network. The TeraLink Gateway
supports up to 2,000 cable modems per RF channel when connected to a TeraLink
1000 Master Controller. When used with the TeraLink Gateway, the TeraPro cable
modems behave as an extension of the TeraLink Gateway, providing maximum
bandwidth and privacy.
TeraView Element Management and Provisioning Software. The TeraView Element
Management and Provisioning Software is a Windows 95 and Windows NT standards-
based software application installed at the headend system or the network
operations center. The TeraView software allows cable operators to configure,
control, monitor and maintain multiple channels of the TeraComm system.
PRODUCTS UNDER DEVELOPMENT
Universal Cable Modem and TeraLink 2000 Master Controller. The Company
currently is designing and developing a next-generation system, which includes
the UCM and an accompanying headend controller, the TeraLink 2000 Master
Controller. The UCM and the TeraLink 2000 Master Controller will be designed
to be fully compliant with DOCSIS standards, while also offering additional
features and performance enabled by the use of the S-CDMA technology. The UCM
and the TeraLink 2000 Master Controller are in the early stages of development
and the Company does not anticipate commercial deployment of these products
until 1999.
The UCM will be designed to operate in any of three modes: (i) as an
existing TeraPro cable modem to ensure backward compatibility for existing
TeraComm system users; (ii) as a DOCSIS-compliant modem that will be
compatible with multiple vendors' DOCSIS-compliant systems; and (iii) as an
advanced system. In the advanced mode the UCM will be designed to offer
DOCSIS-compliant 64/256 QAM modulation downstream channels, coupled with an
advanced S-CDMA upstream channel, offering up to 40 Mbps downstream channel
capacity and 30 Mbps upstream channel capacity.
CUSTOMERS
The Company markets its products to cable operators that seek to provide
broadband access services to both residential and commercial end users. The
Company's initial target market consists of the ten largest cable companies in
each major geographic area. In most markets, a small number of large cable
operators often provide services to a majority of subscribers in a specific
region and thus influence the purchasing decisions of smaller cable operators.
In the United States, ten cable operators together own and operate facilities
passing approximately 74% of total homes passed. The Company commenced volume
shipments of its products in the first quarter of 1998. To date, three of the
largest North American cable operators are deploying the TeraComm system
commercially.
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Selected examples of the range of customers and applications for which the
TeraComm system is being commercially deployed are as follows:
Cablevision. Cablevision is the fifth largest cable operator in the United
States, with cable infrastructure passing approximately 5.1 million homes,
primarily located in New York, New Jersey, Connecticut, Ohio and
Massachusetts. Cablevision is currently deploying Terayon's products in
systems located in Long Island, New York and areas of Connecticut for its
optimum high speed data service.
Shaw Cable. Shaw is the third largest cable operator in Canada, with cable
infrastructure passing approximately 2.0 million homes. Shaw currently has the
largest cable modem deployment in Canada, with over 35,000 cable modem users.
Shaw has selected Terayon to supply cable modem systems for Shaw's @Home
service deployments in Victoria, British Columbia, Edmonton, Alberta and parts
of metropolitan Toronto, Ontario.
Sumitomo. The Company has a distribution agreement with Sumitomo under which
Crossbeam is distributing the TeraComm system to three of Japan's leading
cable operators. The TeraComm system's noise resistant properties are designed
to enable two-way broadband access over pure coaxial networks, which comprise
the majority of Japan's cable infrastructure.
TCA Cable TV, Inc. TCA is the 16th largest cable operator in the United
States, with cable infrastructure passing approximately 1.2 million homes,
primarily in Texas, Arkansas and Louisiana. TCA has deployed the TeraComm
system in Bryan/College Station, Texas and Amarillo, Texas. TCA provides a
tiered service offering, with prices ranging from $49.95 per month for
residential Internet access to $175 per month for commercial Internet access.
TCA has announced that it intends to leverage the noise resistant properties
of Terayon's products to deploy broadband access services on a pure coaxial
network in Tyler, Texas.
Three customers accounted for approximately 73% of the Company's revenues in
1997 and for approximately 64% of the Company's revenues in the first six
months of 1998. In 1997, sales to Telegate, Sumitomo and NET Brasil
represented approximately 30%, 29% and 14%, respectively, of the Company's
revenues. In the first six months of 1998, sales to Shaw, Sumitomo and
Cablevision represented approximately 40%, 14% and 10%, respectively, of the
Company's revenues. The Company believes that a substantial majority of its
revenues will continue to be derived from sales to a relatively small number
of customers for the foreseeable future. In addition, the Company believes
that sales to these customers will be focused on a small number of projects.
See "Risk Factors--Dependence on Small Number of Customers."
RESEARCH AND DEVELOPMENT
The Company believes that its future success will depend upon its ability to
enhance its existing products and to develop and introduce new products that
meet a wide range of evolving cable operator and end user needs. In addition,
to address competitive and pricing pressures, the Company expects that it will
have to reduce the unit cost of manufacturing its cable modems through design
and engineering changes. For example, the Company has developed and intends to
introduce a single-board modem by the end of 1998, which the Company
anticipates will provide cost savings over its current dual-board modem. There
can be no assurance that the Company will be successful in redesigning its
products, that any such redesign will be made on a timely basis and without
introducing significant errors and product defects, or that any such redesign,
including the single-board modem, would result in sufficient cost reductions
to allow the Company to significantly reduce the list price of its products or
improve its gross margin.
The Company also currently is designing and developing a next-generation
system, which includes the UCM and an accompanying headend controller, the
TeraLink 2000 Master Controller. The UCM and the TeraLink 2000 Master
Controller will be designed to be fully compliant with emerging DOCSIS
standards, while also offering additional features and performance enabled by
the use of the S-CDMA technology. The UCM and the TeraLink 2000 Master
Controller are in the early stages of development and the
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Company does not anticipate commercial deployment of these products until 1999.
See "Risk Factors--Evolving Market; Rapid Technological Change; Market
Acceptance of S-CDMA," "--Ability to Achieve Cost Reductions," "--Evolving
Industry Standards" and "--Dependence on Products Under Development."
As of June 30, 1998, the Company had 51 employees engaged in research and
development. The Company's total research and development expenses for 1995,
1996 and 1997 and the first six months of 1998 were $2.0 million, $8.0 million,
$11.3 million and $4.9 million, respectively.
SALES AND MARKETING
Terayon has direct sales forces in North America, Latin America and Europe.
The Company also distributes its products via distributors and systems
integrators. Terayon has signed a distribution agreement with Sumitomo under
which Crossbeam is distributing the TeraComm system to three of Japan's leading
cable operators.
The Company markets its products directly to cable operators through its
sales force, key distribution and technology partners, as well as other
marketing vehicles such as industry press, trade shows and the World Wide Web.
Through its marketing efforts, the Company strives to educate cable operators
on the technological and business benefits of its system solution, as well as
the Company's ability to provide quality support and service to the customer.
Terayon participates in the major trade shows and industry events for the cable
industry in the United States and is expanding its presence in other markets
through joint participation at local events with its international sales and
marketing partners. Industry referrals and reference accounts are significant
marketing tools developed and utilized by the Company.
CUSTOMER SERVICE AND TECHNICAL SUPPORT
The Company believes that its ability to consistently provide high quality
service and support will be a key factor in attracting and retaining customers.
The Technical Services and Support ("TSS") organization provides support 24
hours a day, seven days per week. Prior to deployment of the Company's systems,
each cable operator's needs are assessed and proactive solutions are
implemented, including various levels of training, periodic management and
coordination meetings, and problem escalation procedures. Terayon places a
strong emphasis on technical training, both for cable operators and systems
integrators. Initial training is offered to cable operators and systems
integrators at no cost, both in Terayon's headquarters in Santa Clara and on a
cable operator's or system integrator's premises. At June 30, 1998, the TSS
organization consisted of 13 employees located in North America, Europe, Latin
America and Asia.
In addition, Terayon has developed sophisticated tools for remote diagnosis
and monitoring of the TeraComm systems deployed by cable operators. Such tools
enable the Company to monitor cable operators' installations of the TeraLink
1000 Master Controller and to proactively suggest solutions before problems
become noticeable to end users. The Company is developing a Web-based knowledge
system to provide cable operators with access to the latest technical support
information.
MANUFACTURING
The Company outsources the materials procurement, printed circuit board
assembly, and product assembly and testing to turnkey contract manufacturers.
Currently, the Company contracts with Solectron, located in Milpitas,
California, for the manufacture of the majority of its products. CMC, located
in Santa Clara, California, also manufactures certain of the Company's
products. The Company has a limited in-house manufacturing capability at its
headquarters in Santa Clara. This facility is currently used for the assembly
and final testing of TeraLink 1000 Master Controller and TeraLink Gateways,
pilot production of new modem designs, sample testing of products received from
volume modem manufacturers, developing the manufacturing process and
documentation for new products in preparation for outsourcing. The Company also
repairs products returned from customers with its in-house manufacturing
resources.
The Company's future success will depend in significant part on its ability
to obtain high volume manufacturing at low costs. As volume increases, the
Company plans to engage additional contract
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manufacturers, to procure additional manufacturing facilities and equipment,
to modify existing inventory procedures, to substantially increase its
personnel and to revise its quality assurance and testing practices. There can
be no assurance that any of these efforts will be successful. The Company
anticipates that the need to reduce the manufacturing costs of its cable modem
and will continue to evaluate the use of low cost third-party suppliers and
manufacturers. See "Risk Factors--Ability to Achieve Cost Reductions" and "--
Limited Manufacturing Experience and Dependence on Contract Manufacturer."
Subcontractors supply the Company's contract manufacturers with both
standard components and subassemblies manufactured to the Company's
specifications. The Company is dependent upon certain key suppliers for a
number of the components for its products. For example, the Company currently
relies on VLSI for the Company's S-CDMA ASIC, which is used in the Company's
headend and cable modem products. In addition, all of the Company's products
contain one or more components that are currently only available from a single
source.